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Amazon blocks Meta's Muse AI, but Walmart and Shopify welcome it. One major platform has three weeks of Black Friday deals coming up. There's a new business discount badge you might qualify for.   We’re back with another episode of the Weekly Buzz with Helium 10’s VP of Education and Strategy, Bradley Sutton. Every week, we cover the latest breaking news in the Amazon, TikTok Shop, Walmart, and E-commerce space, talk about Helium 10’s newest features, and provide a training tip for the week for serious sellers of any level. AI shopping wars: Walmart welcomes AI agents while Amazon blocks Muse https://www.axios.com/2026/10/21/walmart-amazon-agents-muse Shopify Soars 33% in a Month on Meta’s Muse Deal: “Partnering Deeply” https://finance.yahoo.com/markets/stocks/articles/shopify-soars-33-month-meta-211440656.html Amazon Seller Central News: Earn the new Business Discount badge to get always-on visibility https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHNFBIR1FEVjdTWTZLWkNY TikTok Shop announces three-week Black Friday-Cyber Monday promotions https://www.retailbrew.com/stories/tiktok-shop-announces-three-week-black-friday-cyber-monday-promotions Amazon Seller Central News: Customize how your FBA returns are graded for resale https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHRVNBSlc5OFZRTTZURVM3 Amazon Seller Central News: Extended return window for items bought in November and December 2026 https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHN0xOTjk5QzVaTEIyUTdT In episode 565 of the AM/PM Podcast and Weekly Buzz, Bradley covers: 00:00 - Introduction 00:43 - Ecommerce Vs Muse 03:36 - New Amazon Business Discount Badge 05:01 - A Way to Save Thousands of Dollars in Fees 08:38 - 3 Weeks of Black Friday Deals? 10:17 - Create PPC Rules with AI 12:44 - Updates to Amazon Grade and Resale Program 13:58 - Extended Amazon Return Window in November & December 15:10 - Free AI Bootcamp Course for Ecommerce Sellers 16:31 - Meet Bradley In Europe Next Week!

In this Outsourced to Optimized reunion, learn what happened after taking Amazon PPC in-house, how AI changed workflows, and which costly mistakes led to smarter testing and better results. What happens months after you take your Amazon advertising in-house? In this Outsourced to Optimized reunion, Carrie Miller welcomes back PPC expert Destaney Wishon and brand owner Jason Ross for an honest look at his progress since O2O Season 2. After learning to manage his campaigns with Helium 10 Ads, Jason gained the confidence to launch products more strategically, question recommendations, and connect advertising with his broader business goals. But his journey also included an expensive reminder that testing without proper controls can quickly hurt profitability.   One of Jason’s biggest breakthroughs came from Sponsored Brands. Selling dog and cat toys priced around $7.99 to $13.99, he initially assumed the format was better suited to bigger brands with higher-priced products. Since the series, Sponsored Brands has grown from roughly 5% to 26% of his advertising spend. Jason explains how focused audience targeting and showcasing newer products alongside established favorites helped him rethink the opportunity. Destaney breaks down why creative, bids, and campaign structure matter when evaluating whether an ad format can work for your brand.   AI has also changed how Jason manages the business. Using Claude with Helium 10’s MCP integration, he investigates campaign performance, receives daily alerts, and asks follow-up questions before acting on recommendations. A weekly profitability dashboard has replaced a reporting process that previously took about three hours every Friday. On the creative side, Jason combines real product photography with ChatGPT to develop image options, then gathers feedback through Helium 10 Audience. He shares one example where sales doubled the week after an image update, illustrating why faster, more affordable testing has become central to his approach.   The conversation also explores Amazon’s evolving advertising tools, audience personalization, and Sponsored Review Requests, which Destaney describes as being in alpha at the time of recording. Throughout the discussion, she emphasizes that easier access and automation still require clear business priorities and strategic judgment. Jason’s experience shows the value of understanding your advertising, whether you manage it yourself or work with an agency. Start with a clear objective, put controls around your experiments, and use what you learn to make your next decision stronger. Ready to put AI to work in your business? Check out Helium 10’s free AI Bootcamp for Ecommerce sellers with expert-led lessons and downloadable skills to help you get started: http://h10.me/aibootcamp In episode 564 of the AM/PM Podcast, Carrie, Destaney, and Jason discuss: 00:00 - Introduction 01:17 - An Outsourced to Optimized Series Reunion 03:24 - Applying the Lessons to Product Launches 05:47 - Growing With Sponsored Brands 11:30 - Audience Targeting and Costly Testing Mistakes 14:44 - Testing AMC Audiences With More Control 18:57 - Creating and Testing Product Images With AI 23:04 - Amazon Updates and Sponsored Review Requests 29:27 - Claude, Helium 10 MCP, and Profitability Reporting 31:45 - Should You Bring Amazon PPC In-House? 32:57 - Choosing AI Tools That Help Your Business 35:39 - Ranking, Low-Review Launches, and AI Bootcamp

TikTok Shop's new performance score, get your Walmart order even faster, and secure your Amazon account even more. These and more on this Weekly Buzz episode! We’re back with another episode of the Weekly Buzz with Helium 10’s VP of Manager and Strategy, Carrie Miller. Every week, we cover the latest breaking news in the Amazon, TikTok Shop, Walmart, and E-commerce space, talk about Helium 10’s newest features, and provide a training tip for the week for serious sellers of any level.   Walmart creates 1-hour express pickups as holiday shopping ramps up https://finance.yahoo.com/small-business/articles/walmart-creates-1-hour-express-141009486.html Shop performance score update takes effect October 15 on TikTok Shop US https://kolvant.com/news/tiktok-shop-new-performance-score-october/ Amazon Seller Central News: Return reasons now available for FBA Partial Refunds https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHWFgzWTc3QUtGRVhaTlhQ Amazon Seller Central News: Sign in to Seller Central easier with a passkey https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHQzZSMjdWNlJCNFpaOFg5 ShipStation Launches Ship with Walmart, Bringing Discounted Rates and Seller Protections Directly In the Platform https://www.shipstation.com/press/ship-with-walmart/   Join Bradley Sutton and Daniela Bolzmann from Mindful Goods next week for a workshop on improving your Amazon Brand Store with AI. Discover features inside Seller Central that many sellers haven’t seen yet and explore how to turn more Brand Store traffic into sales.   Get fresh ideas to put to work in your own store, just in time for the holiday season. Go to http://h10.me/brandstorewebinar to register   In episode 564 of the AM/PM Podcast and Weekly Buzz, Carrie talks about: 00:00 - Introduction 00:40 - TikTok Shop Performance Score Update 03:00 - Walmart 1 Hour Express Shipping 04:50 - MCP Expands With Keyword Tracking and TikTok Profit Data 15:24 - Register for Next Week’s Amazon Brand Store Webinar 16:11 - Amazon Partial Refund Updates 18:26 - How to Track Keyword Rankings 24 Times a Day 20:56 - Amazon Account Security Update

What if you could test a product idea before buying inventory? Learn new launch tools, AI-powered storefronts, and an overlooked ad mistake that could be costing you sales. What does it take to give a new Amazon product a better chance of succeeding? Recorded at Amazon Accelerate, Bradley Sutton speaks with Ami Pandya from Amazon’s New Product Success team about two decisions sellers often underestimate: validating demand before buying inventory and building momentum after launch. Ami explains why confidence in an idea is no substitute for customer data, and why the first 90 days call for active attention to traffic, reviews, and early sales signals. Ami walks through updates to Product Opportunity Explorer, including insights into unmet demand and Validate Your Product Idea. Sellers can enter a proposed product’s price and features, compare it with leading products, examine customer feedback, and refine the concept before manufacturing. She also discusses an announced AI-powered launch playbook designed to recommend actions for each product, plus FBA New Selection Program incentives that may help eligible sellers manage launch costs. Bradley then sits down with Angie Mosqueda, who runs the Amazon business for Stardust Spill Products. Angie shares how newer Brand Store tools could help her show business buyers multipacks while giving first-time shoppers more introductory content. When she checked her Store analytics, she found another opportunity: her advertising was not sending Sponsored Brands traffic directly to the storefront. After bringing advertising in-house, Angie had to sort through hundreds of campaigns left by previous agencies. She now uses AI with her Amazon and Helium 10 accounts to review performance, research keywords, adjust bids, and identify wasted spend. Her experience offers a practical reminder: a strong product launch is only the beginning. Keep checking what shoppers see, where your ads take them, and what the numbers say to do next. In episode 562 of the AM/PM Podcast, Bradley, Ami, and Angie discuss: 00:00 - Introduction 02:27 - Ami Introduces Amazon’s New Product Success Team 05:10 - Product Market Fit and the First 90 Days 08:15 - Finding Unmet Demand With Product Opportunity Explorer 11:51 - Validate Your Product Idea Before Manufacturing 14:11 - Building a Product-Specific Launch Plan 17:04 - FBA New Selection Program Incentives 20:04 - Amazon’s Vision for an AI-Powered Launch Assistant 23:06 - Angie’s Amazon Business and Advertising Journey 24:53 - Customizing Brand Stores for Different Shoppers 31:56 - Bringing Advertising In-House 34:40 - Using AI to Find Wasted Ad Spend

TikTok AI-powered updates, Meta protocols for agentic commerce, and new ways to find and launch products on Amazon. These and more on today's Weekly Buzz episode!   We’re back with another episode of the Weekly Buzz with Helium 10’s VP of Manager and Strategy, Carrie Miller. Every week, we cover the latest breaking news in the Amazon, TikTok Shop, Walmart, and E-commerce space, talk about Helium 10’s newest features, and provide a training tip for the week for serious sellers of any level.   TikTok Unveils AI-Powered Updates for Advertisers: Driving Discovery, Action, and Measurable Business Outcomes https://newsroom.tiktok.com/tiktok-unveils-ai-powered-updates-for-advertisers-driving-discovery-action-and-measurable-business-outcomes?lang=en Meta discusses protocols for agentic commerce https://www.socialmediatoday.com/news/meta-discusses-protocols-for-agentic-commerce/832446/ Amazon Seller Central: Launch new products with confidence https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHUURBVkEzUkJITDVZS1FV Walmart Opens Door To Retail Ad Dollars For Podcasts And Streaming Audio. https://www.podcastnewsdaily.com/news/walmart-opens-door-to-retail-ad-dollars-for-podcasts-and-streaming-audio/article_99cd7a67-24a9-43a6-9b4c-83f3debf129d.html In episode 561 of the AM/PM Podcast and Weekly Buzz, Carrie covers: 00:00 - Introduction 00:40 - New TikTok Shop AI Updates 04:31 - Meta Creates Protocols for Agentic Commerce 06:13 - New Helium 10 Tools for Agent, MCP, & Mobile App 11:03 - Launch New Products on Amazon 13:28 - Automate Your TikTok Shop Ads 15:55 - Walmart is Teaming with Spotify

Could an AI influencer send shoppers to your Amazon products? Discover how videos made for under $1 can drive organic traffic, build an audience, and help grow without paying to boost posts.   What if the person introducing shoppers to your products never existed in real life? In this episode of the AM/PM Podcast, Bradley Sutton welcomes e-commerce marketer Hurricane Liz Herrera for a hands-on workshop exploring how AI-generated influencers can attract attention and send organic traffic to Amazon listings. Liz shares examples of brands generating substantial sales with little or no sponsored advertising activity in the data she presents, raising an intriguing question: How much of your competitors’ success could be starting outside Amazon?   Liz takes viewers inside her content creation process, from researching successful Instagram videos to building an AI character and generating individual scenes in Google Flow. She demonstrates how AI assistants can break a script into short segments, suggest an avatar based on a product’s target customer, and prepare images for animation. Using the credit costs discussed during the workshop, she estimates that a six-scene video can cost around $0.90 to generate. The demonstration also reveals why detailed prompts, consistent character references, and a final human review matter when turning AI output into usable content.   Creating the video is only part of the strategy. Liz explains how she distributes content through separate influencer accounts on Instagram and Facebook, using calls to action that encourage viewers to comment and receive a product link. She also shares an example of an account that continued attracting followers and sales after posting stopped. Bradley and Liz discuss how recommendation feeds can introduce videos to people who have never followed the creator, allowing newer accounts to reach potential customers. Their focus remains on content that motivates action, with appropriate disclosures and messaging that fits the brand.   For sellers ready to expand production, Liz shares how automation connects script selection, image generation, rendering, and editing while preserving a final human quality check. She also discusses her Paris workshop and the work involved in maintaining these systems as tools evolve. Watch the YouTube version to follow the visual demonstration, then consider where this approach could fit your business. Start with one clear product story, create something worth watching, and use what you learn to build another path for shoppers to discover your brand. In episode 560 of the AM/PM Podcast, Bradley and Liz discuss: 00:00 - Introduction 07:46 - Brand Examples And External Traffic 16:02 - Meet The AI Influencers 18:12 - Finding Scripts And Researching Content 23:53 - Creating AI Video Scenes In Google Flow 32:28 - Turning Viewer Comments Into Product Traffic 35:08 - Automating AI Video Production 42:37 - AI Disclosures And Brand Trust 44:41 - Breaking Down Video Creation Costs 46:08 - Distributing Videos On Instagram And Facebook

10 new announcements fresh from Amazon unBoxed 2026, plus 20 new Helium 10 features this week. These and more on today's Weekly Buzz episode! We’re back with another episode of the Weekly Buzz with Helium 10’s VP of Education and Strategy, Bradley Sutton. Every week, we cover the latest breaking news in the Amazon, TikTok Shop, Walmart, and E-commerce space, talk about Helium 10’s newest features, and provide a training tip for the week for serious sellers of any level.   One of the biggest announcements from Day 1 of Amazon UnBoxed was that the event will return to New York next year. The news received the most enthusiastic spontaneous applause of the day, although official dates have not yet been announced. Amazon Ads: Accelerate authentic reviews with Review Requests https://advertising.amazon.com/resources/whats-new/get-product-reviews-faster-with-review-requests Helium 10 Adds 50 New Tools to Its ChatGPT Plugin Diamond members can now access expanded Walmart and TikTok Shop research, Market Tracker 360, Ads insights, Review Insights, Listing Builder, Keyword Tracker, Alerts, and more—all directly inside ChatGPT at no additional cost. Amazon Ads: Get more done across advertising through conversation in Amazon Ads Agent https://advertising.amazon.com/resources/whats-new/conversational-experience-amazon-ads-agent Amazon Ads: Analytics through conversational experience in Amazon Ads https://advertising.amazon.com/en-us/resources/whats-new/analytics/ Helium 10 Launches a Live War Room for Major Shopping Events Currently available to Elite members, the new tool acts as a command center for tracking sales pace, orders, ad performance, ACOS, campaign budgets, and customer locations during events like Prime Day and Black Friday. Sellers can set targets beforehand, monitor results in near real time, and receive an AI-powered performance report afterward. Helium 10 also introduced several Profits updates, including a change log, Subscribe & Save reporting, improved VAT support for EU sellers, and TikTok Shop GMV Max Live ad spend tracking.   Reach new audiences using DVA+, bringing the power of programmatic advertising to everyone. https://advertising.amazon.com/resources/whats-new/dva-plus-display-video-audio-campaigns Helium 10 Adds 9+ New Tools and Features to Its Claude MCP Sellers can now check Amazon account health, review B2B offer changes, analyze Google Trends, and manage Keyword Tracker data directly through the MCP. Other updates include Amazon influencer research, saved keyword and product list management, plus detailed TikTok Shop sales and GMV history.   Amazon and Helium 10 Introduce Smarter Advertising Tools Amazon’s new Full-Funnel Campaigns use AI to coordinate sponsored ads, display, video, and streaming TV under one budget and optimization engine. Helium 10 Ads also added MCP-powered dayparting analysis, helping sellers identify their most and least profitable hours and build campaign-specific bidding schedules. Additional UnBoxed announcements included Sponsored Services, Amazon Ads MCP Lite, an AMC SQL Generator, and more granular Amazon Marketing Stream data. Together, these updates give advertisers more automation, deeper insights, and greater control over every stage of their campaigns.   In episode 559 of the AM/PM Podcast and Weekly Buzz, Bradley covers: 00:00 - Introduction 01:38 - unBoxed 2027 in NY 02:20 - Sponsored Review Requests 04:46 - ChatGPT MCP Updates 07:00 - Amazon Ads Agent 10:25 - Live Key Shopping Date War Room 15:18 - New Amazon Advertising Tool: DVA+ 16:22 - 9 New MCP Tools 20:35 - Amazon Full Funnel Campaigns 22:35 - Amazon Ads Dayparting MCP Feature 25:50 - More Amazon Unboxed Announcements

Live from Amazon Accelerate 2026, discover the biggest AI, logistics, lending, compliance, and product research updates set to transform how Amazon sellers operate and grow. Amazon Accelerate 2026 delivered a wave of announcements that could reshape how sellers build and manage their businesses. One of the biggest developments is Amazon’s collaboration with Anthropic, which could bring Seller Assistant’s intelligence, recommendations, and ability to take approved actions into Claude. Helium 10’s Bradley Sutton and Andrea Marquez of Amazon’s This is Small Business podcast explore how sellers may soon combine Amazon business information with tools such as Claude and Helium 10 MCP to research opportunities, analyze performance, and streamline everyday operations. The episode examines Amazon’s growing role across the entire supply chain. Amazon Global Logistics can now deliver inventory from a factory to a seller’s warehouse or 3PL, while Multi-Channel Fulfillment can provide faster Prime-style delivery for orders placed through platforms such as TikTok Shop. Sellers may also gain access to expanded financing, more flexible supply chain services, and greater protection against immediate listing suspensions. Bradley and Andrea also discuss how conversational shopping with Alexa for Shopping could help customers discover products without knowing the correct keywords. On the seller side, new product-validation tools can provide valuable category insights before a product launches. Personalized Brand Stores will also allow businesses to create different experiences for first-time visitors and returning customers, making branding and customer relationships even more important. The episode concludes with interviews about Amazon’s Seller Partner Plugin and updated returns programs, including Restore to New and customized grading. Together, these developments point toward a more connected selling ecosystem—but technology alone will not determine who succeeds. Sellers who combine these tools with strong products, authentic branding, customer understanding, and consistent execution will be best positioned to grow. In episode 558 of the AM/PM Podcast, Bradley and Andrea discuss: 00:00 - Introduction 03:49 - Amazon AI & The Anthropic Collaboration  07:53 - Expanding Globally With Amazon Logistics 10:47 - New Protection Against Immediate Suspensions 13:27 - Expanded Amazon Lending Options 15:06 - Prime Delivery For Multichannel Orders 18:25 - Amazon Supply Chain Services 19:40 - Product Discovery Through Alexa 26:02 - Competitive Research And Product Validation 29:03 - Personalized Amazon Brand Stores 32:55 - The New Seller Partner Plugin 33:43 - Recovering More Value From Returns

Seller Assistant workflows are now in Seller Central. There's a new selling partner plugin for AI tools. And now you can get payouts every 24 hours. These and more on this episode of The Weekly Buzz live from Amazon Accelerate 2026! We’re back with another episode of the Weekly Buzz with Helium 10’s Manager of Education and Strategy, Carrie Miller. Every week, we cover the latest breaking news in the Amazon, TikTok Shop, Walmart, and E-commerce space, talk about Helium 10’s newest features, and provide a training tip for the week for serious sellers of any level.   Amazon gives sellers an even smarter Seller Assistant and a new plugin for Amazon Quick and Anthropic’s Claude https://www.aboutamazon.com/news/innovation-at-amazon/seller-assistant-plugin-amazon-quick-claude Amazon Seller Central News: Get your payouts within 24 hours, at no cost https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHOU1ERldRWVpQQ0VOUU1Y Amazon blocks Meta’s Muse, Shopify Welcomes It https://finance.yahoo.com/technology/ai/articles/amazon-blocks-meta-muse-shopify-192611501.html The New Traffic Source Behind The Amazon Brands BEATING You in Search. Free webinar on September 30th at 9 am PST with Hurricane Liz Herrera Register here: https://h10.me/AIAvatar In episode 557 of the AM/PM Podcast and Weekly Buzz, Carrie discusses: 00:00 - Introduction 00:43 - Day 1 Amazon Accelerate Announcements 05:31 - Get Amazon Payouts Every 24 Hours 06:11 - High Level Monthly ECommerce Trainings 09:31 - Amazon Blocks Muse, Shopify Welcomes It 10:32 - The New Traffic Source Behind The Amazon Brands BEATING You in Search

Is your Amazon listing leaving sales behind? Learn how to uncover missing keywords, analyze competitors, use AI, and optimize your listing for stronger rankings, ads, and Q4 sales this year. Is your Amazon listing truly optimized, or are missing keywords quietly costing you traffic and sales? In this episode, Bradley Sutton walks through a complete Amazon listing audit designed to help sellers prepare for Q4 and beyond. Using an underperforming handwriting workbook as a real-world example, he reveals how to identify the right competitors, uncover valuable keyword opportunities, and determine exactly where an existing listing is falling short.   Bradley demonstrates how to build a comprehensive keyword bank using Amazon Brand Analytics, Search Query Performance, Cerebro, historical rankings, and competitors’ sponsored placements. He also explains how to narrow hundreds of results into the 20 to 30 phrases that matter most based on sales history, search volume, competitive performance, and relevance. By incorporating these phrases naturally, sellers can improve how Amazon understands their products and increase their potential to rank organically and perform better in advertising.   The episode also explores how Helium 10’s MCP, tools, and the AI Agent can accelerate listing optimization. Bradley uses Listing Builder’s AI workflow to generate a stronger title, bullet points, item highlights, and product description, significantly improving the listing’s keyword coverage and competitive score. He also shares ways to use customer reviews, TikTok Shop Review Insights, and common Alexa shopping questions to ensure the copy addresses the benefits and concerns shoppers care about most.   Whether you manage one important product or dozens of listings, this workflow provides a clear path toward stronger optimization. AI can make the process faster, but the biggest results come from combining technology with thoughtful competitor selection, reliable keyword data, and human judgment. Audit your listings now, uncover the opportunities you have been missing, and give your products a stronger foundation for lasting growth. In episode 556 of the AM/PM Podcast, Bradley talks about: 00:00 - Introduction 00:40 - Auditing An Existing Amazon Listing 01:58 - The Underperforming Product Case Study 02:25 - How To Identify The Right Competitors 05:27 - Setting Up An Existing Listing In Listing Builder 07:56 - Finding Proven Keywords With Amazon Data 10:46 - Discovering Lower-Competition Keyword Opportunities 11:20 - Using Historical Keyword Rankings 12:51 - Building A Keyword Pack With Helium 10 MCP 14:02 - Narrowing Down Hundreds Of Keywords 16:41 - Measuring The Existing Listing’s Keyword Coverage 18:37 - Rebuilding The Listing With AI 19:39 - Using Reviews And Alexa Questions To Improve Copy 22:47 - Reviewing The AI-Generated Listing And SEO Score 25:06 - Listing Builder Versus Helium 10 MCP 27:00 - The Complete Listing Optimization Process

Amazon title changes could cost sellers thousands. Plus, Prime Big Deal Days are announced, and ChatGPT advertising may be coming soon. Get this week’s top e-commerce news.   We’re back with another episode of the Weekly Buzz with Helium 10’s VP of Education and Strategy, Bradley Sutton. Every week, we cover the latest breaking news in the Amazon, TikTok Shop, Walmart, and E-commerce space, talk about Helium 10’s newest features, and provide a training tip for the week for serious sellers of any level.   Huge Potential Amazon Title Issue! Amazon may hide brand names from product titles in search results, which can hurt conversions when the brand name contains a product’s main keyword. Bradley discovered that removing “Hemp” from one listing coincided with its conversion rate and daily sales dropping by nearly half. Sellers should check their listings and, if affected, add the missing keyword separately within the title as a workaround. Amazon Ads announces new integration to support advertising in ChatGPT https://advertising.amazon.com/en-us/library/news/amazon-ads-chat-gpt-advertising-integration/ Amazon Seller Central News: Prepare for Prime Big Deal Days: October 6-7 https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHM1o0NjM0UkZTRVdCRjY2 Amazon Seller Central News: New requirements for product bundles starting January 11 https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHUk1IN1M4NDJIWkwzUktZ Get inventory to the East Coast faster with Standard Ocean Express https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHWEpVOUNYRjg0QTRQRThX Interested in Amazon Global Logistics? Visit http://h10.me/agl to explore Helium 10’s special introductory offers and learn more. Bradley will be at Amazon Accelerate in Seattle, where attendees can find him at the Helium 10 booth or contact him on Instagram @serioussellerspodcast for a potential podcast interview. He’ll host three sessions on preparing Brand Stores for the holiday season with AI-powered tools, along with a presentation on turning eight hours of work into eight minutes using AI. He’ll also discuss smarter product selection using Product Opportunity Explorer and other data points.   Subscribe to the AM/PM Podcast on YouTube and turn on notifications for an upcoming masterclass on keyword research and building listings in 2026 and 2027.    In episode 555 of the AM/PM Podcast and Weekly Buzz, Bradley covers: 00:00 - Introduction 00:46 - Huge Potential Amazon Title Issue 09:06 - Amazon Ads in ChatGPT 10:26 - Prime Big Deal Days Dates Revealed 12:10 - New AI MCP Features 14:13 - Amazon Product Bundle Policy Change 17:03 - Look at Keyword Sales, Not Just Search Volume 20:21 - Get Inventory to East Coast Faster 21:32 - See You At Amazon Accelerate!

Discover powerful prompts you can run with Helium, Helium 10’s new built-in AI agent, to uncover keyword gaps, analyze competitors, optimize listings, and find new opportunities. Helium 10 has a powerful new AI agent and it works directly inside the Helium 10 platform. In this episode, Bradley Sutton and Andrew Bell reveal advanced prompts sellers can run with Helium to analyze their Amazon businesses, uncover hidden opportunities, and turn marketplace data into actionable strategies without needing a separate paid AI subscription.   Bradley demonstrates how Helium can identify the keywords potentially driving changes in competitors’ sales, uncover valuable rankings your products have lost, and find underserved product opportunities. He also shows how sellers can analyze their Brand Analytics visibility and discover Sponsored Brands video keywords their competitors are targeting but they are currently missing.   Andrew takes Helium’s capabilities even further, using detailed prompts to build comprehensive keyword banks from Cerebro, Magnet, Brand Analytics, historical rankings, and other Helium 10 data sources. He also demonstrates how the new AI agent can research competitors, allocate keywords, and fully optimize an Amazon listing, including its title, bullet points, description, and Alexa for Shopping Q&A, all from inside Helium 10.   These prompts show that Helium is much more than a chatbot. It is an AI agent that can work across Helium 10’s tools, analyze real marketplace data, and help sellers make smarter decisions faster. Start testing these prompts inside your Helium 10 account, keep refining your follow-up questions, and discover what becomes possible when your data and AI finally work together. In episode 554 of the AM/PM Podcast, Bradley and Andrew discuss: 00:00 - Introduction 01:27 - Meet The Helium 10 AI Agent 02:04 - Find Keywords Driving Competitor Sales Changes 04:48 - Identify Valuable Keyword Rankings You Have Lost 06:07 - Discover Low-Competition Product Opportunities 07:51 - Analyze Lost Brand Analytics Visibility 08:50 - Uncover Competitor Video Advertising Keywords 10:20 - Andrew Bell’s Advanced AI Prompting Strategies 11:24 - Build A Comprehensive Amazon Keyword Bank 15:37 - Fully Optimize An Amazon Listing With AI 19:29 - Run AI Research While You Work 20:28 - Organize Keywords By Shopper Intent 22:27 - Break Keywords Into COSMO Intent Categories

US livestream shopping surges, Amazon updates seller insurance rules, and Helium 10 launches powerful new MCP tools for Walmart, ads, keyword research, and more. We’re back with another episode of the Weekly Buzz with Helium 10’s VP of Education and Strategy, Bradley Sutton. Every week, we cover the latest breaking news in the Amazon, TikTok Shop, Walmart, and E-commerce space, talk about Helium 10’s newest features, and provide a training tip for the week for serious sellers of any level.   Livestream shopping is gaining steam in the U.S., thanks to apps like TikTok and Whatnot https://www.cnbc.com/2026/09/01/tiktok-whatnot-livestream-shopping.html   New Commercial Liability Insurance Requirements effective November 2, 2026 https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHOVI1Q0hRUUNWSlc5VjNE   Your Account Health Rating now rewards great customer service https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHUzJDVzlXWjM0NTJDVVpY   Prime Big Deal Days deals deadline extended https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHN1dWUE5RN0dBSkUzTkNF   New Amazon MCP Features Helium 10’s Amazon MCP now analyzes ad budget usage, reveals Frequently Bought Together history, tracks CPC bids, Search Frequency Rank, and keyword sales trends, and lets sellers activate Alerts across multiple SKUs at once—all through Claude or ChatGPT.   Create Amazon coupons faster with fewer steps https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHVFZOODhGUEM1VktETkw5 TikTok Shop opens cross-border sales between EU and UK https://ecommercenews.eu/tiktok-shop-opens-cross-border-sales-between-eu-and-uk/   (Timestamps) -  In episode 553 of the AM/PM Podcast and Weekly Buzz, Bradley covers: 00:00 - Introduction 00:44 - Is Live Shopping Finally Taking Off? 02:44 - New Amazon Insurance Requirements 04:47 - Walmart and Ads Updates 07:15 - Amazon Account Health Update 08:43 - How to do Keyword Research On Amazon Website 10:52 - Prime Big Deal Day Deadlines Extended 11:23 - New Amazon MCP Features 15:39 - Amazon Coupon Creation Simplification 16:40 - TikTok Shop UK Update

Turn hours of Amazon research into minutes with these Helium 10 MCP prompts and skills that uncover keyword gaps, ad opportunities, product risks, and smarter ways to grow your e-commerce business faster. What if hours of Amazon research could be completed in just a few minutes? In this episode, Bradley Sutton explores how sellers can utilize Claude Skills and Prompts with the Helium 10 MCP to streamline complicated workflows involving Cerebro, Keyword Tracker, Brand Analytics, Search Query Performance, Profits, and Ads. Instead of downloading reports and comparing spreadsheets manually, sellers can use a single prompt to uncover competitor strategies, seasonal keywords, organic ranking gaps, and overlooked advertising opportunities.   Bradley also explains how reusable AI skills can take this automation even further. He demonstrates an Amazon Recommended Rank skill that reveals how Amazon interprets a product and which keywords it considers most relevant. This can help sellers understand why a listing is struggling to receive impressions, discover valuable keywords with no organic placement, and identify stronger advertising opportunities based on Amazon’s own relevancy data.   The episode also highlights creative submissions from the Helium 10 MCP Skills and Prompts hackathon contest. These include tools for diagnosing product performance, completing in-depth ASIN teardowns, analyzing Search Query Performance data, researching keywords across multiple marketplaces, reallocating advertising spend based on organic rankings, and scoring new product opportunities. Each example shows how sellers can transform fragmented data into clear reports, visual dashboards, and prioritized actions.   The biggest opportunity, however, is not simply copying somebody else’s workflow. It is creating prompts and skills designed around the exact needs of your business. Whether you want to audit advertising performance, monitor keyword rankings, automate monthly inventory reporting, or evaluate your next product idea, AI can help you make faster and better-informed decisions. Start building your own workflows today, because the sellers who learn to turn data into action will be the ones best prepared to grow tomorrow. PS. Make sure to register for our Helium 10 Agent Webinar next Friday, September 11 at 1PM PST: https://streamyard.com/watch/RqVbZTMyfG5z   In episode 551 of the AM/PM Podcast, Bradley talks about: 00:00 - Introduction 00:49 - How Helium 10’s MCP Turns Hours Of Work Into Minutes 02:52 - Competitor ASIN And Advertising Strategy Prompt 10:13 - The Difference Between AI Prompts And Skills 12:10 - Amazon Recommended Rank Skill 19:15 - Product Situation Analyzer 21:37 - Complete ASIN Teardown 24:25 - SQPR Pivot And Keyword Analysis 26:44 - Multi-Marketplace Keyword Research 28:19 - Organic Rank Analysis And Ad Spend Reallocation 30:18 - Amazon Product Opportunity Decision Engine 31:36 - MCP Q&A: Ads, Rankings, Automation, And Research 42:52 - Creating Custom AI Skills For Your Business

Amazon creators can now tag Amazon products. Authors can now advertise their audiobooks and new exclusive, limited-time deals. These and more on this week's episode of the Weekly Buzz! We’re back with another episode of the Weekly Buzz with Helium 10’s Manager of Education and Strategy, Carrie Miller. Every week, we cover the latest breaking news in the Amazon, TikTok Shop, Walmart, and E-commerce space, talk about Helium 10’s newest features, and provide a training tip for the week for serious sellers of any level.   YouTube Shopping Creators can now tag Amazon products https://blog.youtube/news-and-events/youtube-shopping-amazon-creator-affiliates/ Helium 10 New Feature Alert: AI Sales Trend Analyzer Bradley demonstrates Helium 10’s new Agent named “Helium” with features that quickly explain sales changes by analyzing sessions, conversion rates, ads, search volume, and keyword rankings. It can also find high-volume keywords a product ranks for but isn’t tracking, helping sellers uncover opportunities, update Keyword Tracker, and save time. Upcoming Amazon + AI Workshops Learn practical Helium 10 Agent prompts for every experience level in this live workshop. Copy proven prompts and apply them directly to your own Amazon business. Register at https://h10.me/agentwebinar or https://streamyard.com/watch/RqVbZTMyfG5z Join Helium 10 in Los Angeles for advanced advertising, sourcing, supplier negotiation, networking, food, and exclusive access to Alibaba’s new AI tool. Secure your seat at http://h10.me/elitealibaba Authors including ACX creators can now advertise audiobooks https://advertising.amazon.com/en-us/resources/whats-new/authors-can-now-advertise-audiobooks/ Amazon Seller Central News: Create exclusive deals for Amazon Business customers https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHUzREQkEzTDc2VE1VUDZC Global Warehousing and Distribution expands to Ningbo https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHRENXUUxEQjRMVzlZWVlN   In episode 551 of the AM/PM Podcast and Weekly Buzz, Carrie talks about: 00:00 - Introduction 00:41 - YouTubers Can Now Tag Amazon Products 03:07 - New AI Sales Trend Analyzer 08:13 - Upcoming Amazon + AI Workshops 10:26 - Authors Can Now Advertise Audiobooks 11:17 - Exclusive Deals for Amazon Businesses 13:01 - Amazon Product Opportunity Data Point 15:36 - New Lower Cost Long Term Storage in China Now Available