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Amazon Rufus has some shiny new updates. There are some actual savings you can have now through a special program with Amazon MCF, and you can see if your variation listings are still in compliance. These stories and more on today's Helium 10 Weekly Buzz. We’re back with another episode of the Weekly Buzz with Helium 10’s VP of Education and Strategy, Bradley Sutton. Every week, we cover the latest breaking news in the Amazon, TikTok Shop, Walmart, and E-commerce space, talk about Helium 10’s newest features, and provide a training tip for the week for serious sellers of any level.   How to use Rufus to check price history, find deals, auto-buy items at target prices, and more https://www.aboutamazon.com/news/retail/how-to-use-amazon-shopping-ai-assistant Walmart reportedly pilots store-based marketplace order fulfillment https://chainstoreage.com/news-briefs/2026-04-20?article=walmart-reportedly-pilots-store-based-marketplace-order-fulfillment New ChatGPT App For Amazon Sellers https://chatgpt.com/apps Amazon Prime Day 2026 deadlines for deals and shipments https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHOVc3NzNaQlZGQjU2QzQ4 Check review sharing eligibility with Seller Assistant https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHNzc1VUMyTUE2UU5QQUg1 Multi-Channel Fulfillment 2026 Preferred Pricing https://sellercentral.amazon.com/help/hub/reference/G53QRBEHXR2G5CCT?ref=Mktg_PT_US_MCF_AQ_Partner_Enablement_PPP_Guide Upcoming Online and Offline Events h10.me/amaapril h10.me/bulgaria h10.me/primeday26 In episode 515 of the AM/PM Podcast and Weekly Buzz, Bradley covers: 00:00 - Introduction 00:50 - All Amazon Rufus New Updates 09:23 - Walmart Soon to Have 3 Hour Delivery? 10:38 - New ChatGPT App For Amazon Sellers 12:07 - Prime Day Deadlines Approaching 13:07 - Amazon Might Owe You Thousands Of Dollars 16:38 - Amazon Review Sharing Eligibility 17:48 - Amazon Offers Big MCF Discounts 20:11 - Upcoming On and Offline Events

In this episode, learn how to manage Amazon PPC more efficiently with smarter bid rules, better keyword discovery, and practical insights on when AI can actually improve your strategy. Managing Amazon PPC can feel overwhelming fast, especially once your account grows beyond a handful of campaigns. In this episode of the AM/PM Podcast, Bradley Sutton and Carrie Miller break down how they approach PPC in a practical, scalable, and rooted-in-real-seller-experience way. Instead of managing Amazon advertising through trial and error, they walk through the systems, prep work, and decision-making that help them manage hundreds of campaigns without spending all day inside Seller Central. One of the biggest takeaways is that great Amazon PPC starts before the first campaign ever goes live. Carrie explains why relying only on auto campaigns to discover keywords is often an expensive mistake, especially for new products. She shares how sellers can use competitor research, reverse ASIN lookups, and keyword validation to find terms that are both relevant and realistic to rank for. Rather than chasing the biggest keywords right away, the smarter move is often to start with lower-competition long-tail phrases, build traction there, and then work upward into broader, more competitive search terms. Bradley then shifts the conversation into how mature products can unlock new advertising opportunities through Search Query Performance data through Helium 10’s Search Query Analyzer tool, campaign structure, and keyword harvesting. He explains how to separate campaigns by purpose, such as performance, research, auto, and ASIN targeting, so each one plays a specific role. From there, winning keywords and ASINs can be moved into stronger manual campaigns, while poor performers can be paused or added as negatives where appropriate. The episode also covers dayparting, account audits, and budget adjustments for major events like Prime Day, giving sellers a framework for making smarter decisions instead of reacting blindly to spend. What makes this episode especially valuable is its focus on building repeatable Amazon PPC systems. Bradley explains how custom bid rules in Helium 10 Ads help him gradually lower ACoS, protect profitable keywords, and manage a large account in a fraction of the time manual optimization would take. He also shares when AI makes sense and when it does not, arguing that smaller sellers often need structure more than automation. The bigger message is clear: successful Amazon advertising is not about constantly tinkering or throwing money at campaigns. It is about having the right foundation, the right data, and the discipline to optimize with intention. For sellers who want more control, more efficiency, and better long-term Amazon PPC performance, this episode delivers a roadmap worth applying right away. In episode 514 of the AM/PM Podcast, Bradley and Carrie discuss: 00:00 - Introduction 00:55 - Why PPC Success Starts Before Launching Campaigns 03:11 - How Carrie Finds Realistic Keywords To Target 08:01 - Prime Day Keyword Research Using Historical Data 09:46 - Finding Out-Of-Stock Competitors For PPC Insights 11:55 - Using Search Query Performance For Mature Products 18:34 - Bradley’s Amazon PPC Campaign Structure 21:44 - Keyword Harvesting From Auto And Broad Campaigns 26:42 - Negative Keyword Rules And Pausing Poor Targets 31:19 - Helium 10 Ads: Bid Templates, Dayparting, And PPC Account Audits 38:39 - How To Increase Budgets For Prime Day And Big Events 40:06 - Bradley’s Custom Bid Rule Strategy For Lowering ACoS 50:02 - When AI Advertising Makes Sense For Sellers 57:08 - Case Study: Lowering ACoS With Rule-Based PPC Management

A major Amazon Ads payment update has been delayed to August 1st, 2026. Amazon now has a solution for reducing storage fees and how to identify keywords that Amazon’s algorithm considers relevant to your products. We’re back with another episode of the Weekly Buzz with Helium 10’s Senior Brand Evangelist, Shivali Patel. Every week, we cover the latest breaking news in the Amazon, TikTok Shop, Walmart, and E-commerce space, talk about Helium 10’s newest features, and provide a training tip for the week for serious sellers of any level.   Update on Amazon advertiser payments https://advertising.amazon.com/library/news/update-on-advertiser-payments/ Identify untapped product opportunities with Discover Unmet Demand https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHM0FLQzhBUFBTQk40RzhN Introducing Global Warehousing & Distribution — now available in Shenzhen, China https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHWUQ5WVI1RjRSVkJIUlBX TikTok Shop is expanding in Europe: Poland and the Benelux countries will follow soon https://www.retaildetail.eu/news/general/tiktok-shop-is-expanding-in-europe-poland-and-the-benelux-countries-will-follow-soon/ In episode 513 of the AM/PM Podcast and Weekly Buzz, Shivali covers: 00:00 - Introduction 00:42 - MAJOR advertising payment updates delayed to August 1st, 2026 02:35 - Understand customer preferences with Review Insights on TikTok 06:34 - Identify market opportunities with NEW Discover Unmet Demand feature 08:56 - Identify keywords Amazon's algorithm thinks is relevant for your products 13:40 - Reduce storage costs with Amazon GWD in Shenzhen 16:11 - Is TikTok Shop finally expanding to more European countries?   Enjoy this episode? Want to be able to ask questions to Leo Sgovio live in a small group with other 7 and 8-figure Amazon sellers?  Join the Helium 10 Elite Mastermind and get quarterly workshops, monthly training, and networking calls with Leo at h10.me/elite Make sure to subscribe to the podcast on iTunes, Spotify, or wherever you listen to our podcast!   💰 Get Helium 10 with a special discount to start or scale your e-commerce business here: https://h10.me/h10 Want to absolutely start crushing it on eCommerce and make more money? Follow these steps for helpful resources to get started: Get the Ultimate Resource Guide from Bradley Sutton, Carrie Miller, and Shivali Patel for tools and services that he uses every day to dominate on Amazon! New to Selling on Amazon? Freedom Ticket offers the best tips, tricks, and strategies for beginners just starting out! Sign up for Freedom Ticket. Trying to Find a New Product? Get the most powerful Amazon product research tool in Black Box, available only at Helium 10! Start researching with Black Box. Want to Verify Your Product Idea? Use Xray in our Chrome extension to check how lucrative your next product idea is with over a dozen metrics of data! Download the Helium 10 Chrome Extension. The Ultimate Software Tool Suite for Amazon Sellers! Get more Helium 10 tools that can help you optimize your listings and increase sales for a low price! Sign up today! Does Amazon Owe YOU Money? Find Out for FREE! If you have been selling for over a year on Amazon, you may be owed money for lost or damaged inventory and not even know it. Get a FREE refund report to see how much you’re owed! Check out our other Amazon FBA podcasts including the Serious Sellers Podcast, as well as our Spanish and German versions! You can also listen to the AM/PM Podcast on YouTube here!

Do you love the idea of exiting your business after a big payday? Surprisingly, today’s guest made it happen through prioritizing work/life balance. What if the next $10,000 in your business is not coming from a new product, but from better use of the tools you already have? In this episode of the AM/PM Podcast, Bradley Sutton and Shivali Patel break down 10 practical strategies to help Amazon sellers recover lost profits, improve visibility, and uncover overlooked opportunities in Helium 10. From launch tactics and keyword research to ad optimization and competitor tracking, this episode is packed with ideas sellers can apply right away.   One of the biggest themes in this episode is that small adjustments can create outsized results. Bradley shares how using Amazon Recommended Rank in Cerebro can reveal whether Amazon actually understands what your product is before a full launch. Shivali shows how a packaging change as small as 0.08 inches can reduce fulfillment fees and add thousands in profit over time. They also explain how sellers can use Helium 10 tools like Keyword Tracker boosts, Search Query Analyzer, and automated competitor insights to stop guessing and start making more informed decisions with their ads, listings, and keyword targeting.   The episode also highlights how sellers can think beyond Amazon alone. Bradley explains why TikTok Shop is becoming too important to ignore and shows how creators can drive sales both on TikTok and back to Amazon. Shivali then walks through how Listing Builder’s 8-in-1 keyword research workflow and AI-assisted listing creation can help sellers build more strategic, data-backed listings faster. Altogether, the episode makes a strong case that growth does not always require more effort. Sometimes it comes from using the right features the right way.   The strongest takeaway is simple: strategies do not make money unless you actually implement them. This episode is a reminder that many sellers are already sitting on untapped profit opportunities. Whether it is trimming wasted ad spend, finding new converting keywords, tracking competitors more intelligently, or uncovering hidden product opportunities, the sellers who win are the ones who take action. Pick two strategies from this episode, put them into practice, and you might be surprised how quickly the numbers move. In episode 512 of the AM/PM Podcast, Bradley and Shivali discuss: 00:00 - Introduction 00:48 - Why Sellers Leave Money On The Table With Helium 10 02:32 - Use Amazon Recommended Rank Before You Launch 06:36 - Size Tier Optimization That Can Add Thousands In Profit 10:08 - How TikTok Shop Creators Can Boost Amazon Sales 15:39 - Cut Wasted Ad Spend With Dayparting Schedules 18:45 - Keyword Tracker Boost For Smarter Product Launches 24:27 - Listing Builder 8-In-1 Keyword Research And AI Listing Creation 32:38 - Track Competitors And Harvest New Keywords Automatically 38:06 - Search Query Analyzer For Better PPC And Conversion Insights 42:47 - Use ABA Top Search Terms To Find Competitor Sales Keywords 51:18 - Find Zombie Listings And Hidden Product Opportunities 54:29 - Final Challenge: Implement At Least Two Strategies

Did Amazon make a move that could cost sellers tens of thousands of dollars? Extra FBA fees start next week, and Amazon and USPS aren’t breaking up after all. Catch it all on this episode of the Weekly Buzz. We’re back with another episode of the Weekly Buzz with Helium 10’s VP of Education and Strategy, Bradley Sutton. Every week, we cover the latest breaking news in the Amazon, TikTok Shop, Walmart, and E-commerce space, talk about Helium 10’s newest features, and provide a training tip for the week for serious sellers of any level. Is Amazon Killing One Of Its Best Perks? An email suggests Amazon may stop some sellers from using credit cards for ad payments starting April 15, a move that could cost heavy advertisers tens of thousands in lost cash back, miles, and rewards.   Fuel and logistics-related surcharge: FBA, MCF, and BWP in US and CA https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHOTZRODY5N1pXWU1DR0I3 New Feature Alert! Helium 10 Black Box now lets Diamond users track the top three clicked products for a keyword over time, spot fast drop-offs or rising ASINs, and export competitor data for smarter product targeting. Amazon Reaffirms USPS Logistics Partnership https://www.pymnts.com/amazon/2026/amazon-reaffirms-usps-logistics-partnership/ Amazon Conference in Bulgaria https://h10.me/bulgaria Helium 10 is offering a special April promo: new Ads users on the Diamond plan who create their first automation rule can get their full April ad management cost covered. New upgraders can also access discounted Diamond plan offers. Go to https://h10.me/tacosapril for more information That’s it for this week’s Weekly Buzz. Let us know in the comments which update impacts your business the most, and we’ll see you next week with more news, strategy, and tools to help you stay ahead in e-commerce.  In episode 511 of the AM/PM Podcast and Weekly Buzz, Bradley talks about: 00:00 - Introduction 00:43 - Is Amazon Killing One Of Its Best Perks? 03:59 - Get Ready for an Amazon Shipping Fee Increase Next Week! 08:26 - New Feature Alert: Black Box ABA ASIN Search 13:04 - Amazon and USPS Aren't Breaking Up After All 14:22 - How to Translate Amazon Keywords Instantly in Helium 10 17:47 - Amazon Conference in Bulgaria 18:27 - Free Month of Amazon Advertising Management

What if your lowest ACoS strategy is secretly slowing your growth? Hear why simple ads win, hidden revenue gets missed, and sellers are rethinking Amazon PPC at the Prosper Show live. Are you optimizing your Amazon ads for efficiency while accidentally capping your growth? In this live episode from Prosper Show in Las Vegas, Carrie Miller sits down with Destaney Wishon to unpack one of the biggest mindset shifts sellers need to make with PPC: low ACoS does not always mean smart growth. Together, they explore what happens when sellers move from outsourcing their ads to understanding them more deeply themselves, and why that transition can feel both intimidating and empowering. The conversation also ties into Helium 10 Ads Academy’s Outsourced to Optimized series, which was designed to help sellers take more control over their advertising strategy. The conversation digs into the real decisions that separate reactive ad management from intentional strategy. Carrie shares the fear many Amazon sellers have of losing control of spend, hurting TACoS, or making the wrong changes too quickly. Destaney explains why focusing on just one KPI can be dangerous, especially when certain high-cost keywords are still essential for organic rank, brand visibility, and long-term momentum. They also break down how tools, bid rules, keyword harvesting, and filtering can help sellers manage campaigns more confidently without spending all day managing their Amazon PPC. Another standout takeaway is how many brands are still missing major ad opportunities hiding in plain sight. Carrie and Destaney talk about the value of Sponsored Brands, overlooked campaigns that were quietly driving revenue, and why simple creatives often outperform expensive video productions. They also show how AI tools are making ad testing faster, cheaper, and more accessible than ever. To close the episode, Shivali and Carrie share quick Prosper Show conversations with Jeffrey Anderson, Parker Swanson, and Colin Raja, offering fresh perspectives on Amazon PPC mistakes, rising competition, and the operational habits that are helping brands grow faster today. In episode 510 of the AM/PM Podcast, Shivali, Carrie, Destaney, Jeffrey, Parker, and Colin discuss: 00:00 - Introduction 00:58 - Live From The Prosper Show With Carrie Miller & Destaney Wishon 01:57 - Carrie Miller’s Amazon Seller Story And Helium 10 Journey 04:38 - The Goal Of The Outsourced To Optimized Series 05:34 - The Fear Of Taking Control Of Your Own Ads 06:41 - Why Keyword Context Matters More Than Chasing Low ACOS 08:54 - How Helium 10 Ads Simplifies Optimization 10:45 - The 3 Ways To Manage Amazon Ad Bids 12:32 - The $60,000 Campaigns That Were Accidentally Turned Off 15:14 - Why Simple Ad Creative Can Outperform Expensive Videos 20:12 - Why Outsource To Optimize Worked For Carrie 23:00 - Prosper Show Seller Insights With Jeffrey Anderson, Parker Swanson, And Colin Raja

Is your Amazon payout stuck in account-level reserves? Meta rolls out an Amazon affiliate integration, and how to manage 300 PPC campaigns in 30 minutes. These and more on today's episode of The Weekly Buzz! We’re back with another episode of the Weekly Buzz with Helium 10’s Senior Brand Evangelist, Shivali. Every week, we cover the latest breaking news in the Amazon, TikTok Shop, Walmart, and E-commerce space, talk about Helium 10’s newest features, and provide a training tip for the week for serious sellers of any level. Is Your Amazon Payout STUCK in Account Level Reserves? https://www.facebook.com/groups/777317379057643/?multi_permalinks=26288878197474877&hoisted_section_header_type=recently_seen Meta Rolls Out Amazon Affiliate Integration for Influencer Monetization https://logie.ai/news/meta-amazon-influencer-unlocking-facebook-reels-monetization-with-shoppable-amazon-content/ Amazon Seller Central News: Upcoming Improvements to Reference Pricing https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHVko2TU1VMlpVREc3VEtO Amazon Seller Central News: MCF and Buy with Prime packaging updates for US start April 1 https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHNFFRS1o1WjdBU1NVTlE5 Join Carrie, Bradley, and Shivali at the Ecom Mastery AI Event in Nashville, TN https://h10.me/ecommasteryai Webinar: How to Manage 300 Campaigns in 30 Minutes Register here http://h10.me/ppc In episode 509 of the AM/PM Podcast and Weekly Buzz, Shivali covers: 00:42 - Is Your Amazon Payout STUCK in Account Level Reserves? 04:11 - Meta Rolls Out Amazon Affiliate Integration for Influencer Monetization 06:30 - Reviving Competitor's Dead Products for Profit Into Your Brand  11:16 - List Price Criteria Shifts & NEW Typical Price Rules 13:43 - How to See Competitor Sales on Amazon Without SQP  17:42 - MCF and Buy with Prime Packaging Updates for US starting TODAY! 19:41 - See you in Nashville at Ecom Mastery AI! 21:27 - How to Manage 300 Campaigns in 30 Minutes Enjoy this episode? Want to be able to ask questions to Leo Sgovio live in a small group with other 7 and 8-figure Amazon sellers?  Join the Helium 10 Elite Mastermind and get quarterly workshops, monthly training, and networking calls with Leo at h10.me/elite Make sure to subscribe to the podcast on iTunes, Spotify, or wherever you listen to our podcast!   💰 Get Helium 10 with a special discount to start or scale your e-commerce business here: https://h10.me/h10 Want to absolutely start crushing it on eCommerce and make more money? Follow these steps for helpful resources to get started: Get the Ultimate Resource Guide from Bradley Sutton, Carrie Miller, and Shivali Patel for tools and services that he uses every day to dominate on Amazon! New to Selling on Amazon? Freedom Ticket offers the best tips, tricks, and strategies for beginners just starting out! Sign up for Freedom Ticket. Trying to Find a New Product? Get the most powerful Amazon product research tool in Black Box, available only at Helium 10! Start researching with Black Box. Want to Verify Your Product Idea? Use Xray in our Chrome extension to check how lucrative your next product idea is with over a dozen metrics of data! Download the Helium 10 Chrome Extension. The Ultimate Software Tool Suite for Amazon Sellers! Get more Helium 10 tools that can help you optimize your listings and increase sales for a low price! Sign up today! Does Amazon Owe YOU Money? Find Out for FREE! If you have been selling for over a year on Amazon, you may be owed money for lost or damaged inventory and not even know it. Get a FREE refund report to see how much you’re owed! Check out our other Amazon FBA podcasts including the Serious Sellers Podcast, as well as our Spanish and German versions! You can also listen to the AM/PM Podcast on YouTube here!  

How do you turn small TikTok creators into big sales? Our guest shares his playbook for building a loyal creator army, getting more posts, and scaling TikTok Shop beyond Amazon. What does it really take to turn small creators into big sales on TikTok Shop? In this episode of the AM/PM Podcast, Shivali Patel sits down with Josh Hadley to unpack the systems, strategies, and mindset shifts that helped him build an affiliate army of more than 5,000 creators. Josh shares how TikTok Shop helped revive his business during a difficult season and why sellers should stop treating creator marketing like a side tactic and start treating it like a real growth engine. A big takeaway from this episode is that success on TikTok Shop does not come from sending random samples and hoping for the best. Josh explains how brands need to get laser-focused on their target audience, identify the right creator profiles, and build outreach systems that actually lead to responses. He walks through how his team finds creators, studies competitors, uses outreach tools, sets commission structures, manually approves samples, and gets creators off-platform to build stronger, long-term relationships. His approach is less about chasing big influencers and more about finding the right smaller creators with strong content potential.   Josh also dives into what most sellers are missing after the first outreach. He explains how creative briefs, email nurture flows, contests, and regular communication help turn one-time creators into loyal brand ambassadors. For Amazon sellers, this episode is especially valuable because it shows how TikTok Shop can complement an existing brand when the right SOPs, systems, and team are already in place. If you have been wondering how to get creators to actually post, how to compete with brands using similar tactics, and how to make TikTok Shop work without abandoning Amazon, this episode offers a detailed, actionable blueprint. In episode 508 of the AM/PM Podcast, Shivali and Josh discuss: 00:00 - Introduction 00:52 - Josh Hadley’s Background And Why TikTok Shop Matters 02:46 - When Amazon Sellers Should Expand To TikTok Shop 06:22 - The Playbook Behind 40 Viral Videos And 5,000 Creators 07:14 - From Business Struggles To A TikTok Shop Breakthrough 11:51 - How To Find The Right Creators And Study Competitors 19:38 - Bots, Targeted Collaborations, And Sample Approval Strategy 24:58 - Why Off-Platform Creator Contact Is Critical 27:28 - Email Nurture, Creative Briefs, And Getting More Creator Posts 28:54 - Commission Rates, Creator Selection, And Why Small Creators Win 36:32 - Fulfillment, Creator Retention, And Long-Term Relationship Building 45:06 - Why TikTok Shop Is Still A Gold Rush For Brands

Amazon reveals the 2026 Prime Day dates, new fee changes shake up this year’s Prime Day, and Walmart pulls back on ChatGPT commerce. Catch the latest buzzing e-commerce news on this episode! We’re back with another episode of the Weekly Buzz with Helium 10’s VP of Education and Strategy, Bradley Sutton. Every week, we cover the latest breaking news in the Amazon, TikTok Shop, Walmart, and E-commerce space, talk about Helium 10’s newest features, and provide a training tip for the week for serious sellers of any level. Amazon is reportedly moving its annual Prime Day sale this year https://sea.mashable.com/tech/43199/amazon-is-reportedly-moving-its-annual-prime-day-sale-this-year Did Amazon Make Prime Day Deals More Expensive? Amazon has outlined key Prime Day planning deadlines in Seller Central, including a May 26 cutoff for deal submissions, a May 27 deadline for AWD inventory and minimal-split FBA shipments, and a June 5 deadline for optimized split shipments, while strongly hinting that the event could land in the final week of June. The update also brings higher promotion costs and stricter pricing rules, including a $100 upfront fee and 1.5% variable fee on Prime Exclusive Discounts, while Bradley highlighted Amazon’s added FAQs sent to Helium 10 to help sellers navigate the changes—clarifying topics like early-submission discounts, how promotional sales are calculated, when fees are charged, how often deal recommendations refresh, whether pricing can be edited, and how coupon activity now affects the 30- and 60-day lowest price requirements. New Feature Alert: Helium 10 has launched TikTok Shop UK support, letting sellers convert Amazon UK listings into TikTok Shop-ready listings with AI in seconds. The feature is now in Platinum and Diamond members. Walmart says ChatGPT checkout converted 3x worse than its own website https://martech.org/walmart-says-chatgpt-checkout-converted-3x-worse-than-its-own-website/ Strategy of the Week: Helium 10’s Search Query Analyzer lets sellers review up to 12 months of Amazon search query performance data with AI insights in seconds, helping uncover top-converting and low-visibility keywords. Upgrade your membership to Diamond with code SSP20 for up to 20% off for 6 months. Reminder: Amazon’s commingling policy ends March 31st, meaning brand owners can rely on UPCs instead of FNSKU labels for many products. The change could simplify sellers' prep and labeling. Commingling practices will end effective March 31, 2026 https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHSktDTEM5N0s5MkRBWFAy Amazon is about to make things a lot harder for the post office https://qz.com/amazon-cuts-usps-package-volumes Webinar: 10 Strategies That Could Get you $10K Bradley Sutton and Shivali Patel will host a live March 31 workshop sharing 10 proven strategies that can directly grow sales and profit, including one tactic that added $11K in profit. Register now at http://h10.me/10tips to save your spot. That’s it for this week’s Weekly Buzz. Thanks for tuning in, and we’ll see you next Wednesday for more news, updates, and strategies to help you stay ahead in e-commerce. (Timestamps) -  In episode 507 of the AM/PM Podcast and Weekly Buzz, Bradley covers: 00:00 - Introduction 00:42 - Amazon announces Prime Day 2026 Dates! 04:24 - Did Amazon Make Prime Day Deals More Expensive? 12:42 - Migrate your Amazon UK Listings to TikTok Shop UK 14:20 - Amazon Big Spring Deals Live 17:17 - ChatGPT Checkout on Walmart Was a Failure 19:57 - Analyze 1 Year of SQP Data In Seconds 23:58 - Reminder: Comingling Ends Next Week! 24:49 - Amazon vs. Post Office 26:13 - 10 Strategies That Could Get you $10K

Want higher Amazon conversions? Shivali and Carrie break down a real listing to reveal image, copy, keyword, and AI optimization strategies sellers can use fast. What separates an average Amazon listing from one that consistently converts? In this Helium 10 Listing Teardown episode, Shivali Patel and Carrie Miller break down a real product listing and show Amazon sellers how to evaluate every part of it with a sharper eye. From the main image to the A+ Content, they explain how small changes in positioning, clarity, and context can make a big difference in click-through rate and conversions. The lesson is clear: every image should communicate one strong idea, and every part of the listing should help shoppers instantly understand the product and why they should buy it. The episode also highlights how sellers can use customer feedback and copywriting strategies to improve conversions. Shivali and Carrie talk through why vague or repetitive messaging weakens a listing, why lifestyle context matters, and how reviews can reveal both your strongest selling points and your biggest conversion blockers. For Amazon sellers, this is one of the most practical takeaways from the episode: if your listing promises machine washability, your packaging, tags, and product details all need to match. Better listings are not just about better keywords. They are about building trust, reducing confusion, and attracting the right buyer. From there, the episode dives into Helium 10’s Listing Analyzer and Listing Builder tools, showing how sellers can compare competitors, find meaningful keyword opportunities, and optimize listings faster using real Amazon data. They cover how to use search query performance, brand analytics, historical keyword data, and AI-assisted writing to create stronger titles and bullets without wasting hours doing manual research. For Amazon sellers looking to improve visibility and conversions in an increasingly AI-driven marketplace, this episode is a useful reminder that better rankings start with better relevance, messaging, and listing strategy. In episode 506 of the AM/PM Podcast, Carrie and Shivali discuss: 00:00 - Introduction 01:33 - How This Listing Audit Mindset Can Improve Any Amazon Listing 02:11 - First Impressions Of The Bat Bath Mat Main Images 06:07 - What Product Images Should Communicate To Shoppers 08:42 - Why Lifestyle Images Can Increase Conversions 10:18 - A+ Content Mistakes, Repetition, And Clearer Messaging 14:14 - Using Reviews To Uncover Selling Points And Conversion Issues 17:23 - Improving Titles, Bullets, And Keyword Relevance 25:37 - Rufus, Backend Descriptions, And Listing Context 27:20 - Using Listing Analyzer To Compare Competitor Images 35:15 - How Listing Builder Finds High-Value Keywords Faster 45:00 - Using AI To Write And Refine Amazon Listing Copy 50:17 - Final Takeaways For Optimizing Listings Faster With Helium 10 Enjoy this episode? Want to be able to ask questions to Leo Sgovio live in a small group with other 7 and 8-figure Amazon sellers?  Join the Helium 10 Elite Mastermind and get quarterly workshops, monthly training, and networking calls with Leo at h10.me/elite Make sure to subscribe to the podcast on iTunes, Spotify, or wherever you listen to our podcast!   💰 Get Helium 10 with a special discount to start or scale your e-commerce business here: https://h10.me/h10 Want to absolutely start crushing it on eCommerce and make more money? Follow these steps for helpful resources to get started: Get the Ultimate Resource Guide from Bradley Sutton, Carrie Miller, and Shivali Patel for tools and services that he uses every day to dominate on Amazon! New to Selling on Amazon? Freedom Ticket offers the best tips, tricks, and strategies for beginners just starting out! Sign up for Freedom Ticket. Trying to Find a New Product? Get the most powerful Amazon product research tool in Black Box, available only at Helium 10! Start researching with Black Box. Want to Verify Your Product Idea? Use Xray in our Chrome extension to check how lucrative your next product idea is with over a dozen metrics of data! Download the Helium 10 Chrome Extension. The Ultimate Software Tool Suite for Amazon Sellers! Get more Helium 10 tools that can help you optimize your listings and increase sales for a low price! Sign up today! Does Amazon Owe YOU Money? Find Out for FREE! If you have been selling for over a year on Amazon, you may be owed money for lost or damaged inventory and not even know it. Get a FREE refund report to see how much you’re owed! Check out our other Amazon FBA podcasts including the Serious Sellers Podcast, as well as our Spanish and German versions! You can also listen to the AM/PM Podcast on YouTube here!    

Amazon is driving traffic and shoppers beyond Amazon.com, new Sponsored Products prompts are rolling out, and 1-hour delivery is now launching in select cities. These and more on this week’s episode of the Weekly Buzz. We’re back with another episode of the Weekly Buzz with Helium 10’s Principal Brand Evangelist, Carrie Miller. Every week, we cover the latest breaking news in the Amazon, TikTok Shop, Walmart, and E-commerce space, talk about Helium 10’s newest features, and provide a training tip for the week for serious sellers of any level.   Amazon Opens Shop Direct to More Merchants in E-Commerce Pivot https://www.techbuzz.ai/articles/amazon-opens-shop-direct-to-more-merchants-in-e-commerce-pivot Sponsored Products prompts and Sponsored Brands prompts https://advertising.amazon.com/en-us/resources/whats-new/unboxed-2025-sponsored-products-and-sponsored-brands-prompts/ For our new feature alert, Helium 10 Review Insights is back, helping sellers instantly see what buyers love, hate, and what is hurting ratings so they can fix listings faster, beat competitors, and drive more sales. Amazon launches 1-hour shipping in US cities to challenge Walmart https://finance.yahoo.com/news/amazon-launches-1-hour-shipping-100457426.html Walmart quietly makes a key change in every store https://finance.yahoo.com/news/walmart-quietly-makes-key-change-181000250.html Advanced sellers should consider upgrading to Helium 10 Diamond to unlock deeper historical data, brand analytics, search query insights, and share-of-voice tools that make competitor and market analysis much easier. Use code: SSP20 to get 20% off for 6 months. That’s it for this week’s Helium 10 Weekly Buzz. Thanks for tuning in, and we’ll see you next week with more updates, tools, and strategies to help you stay ahead in e-commerce. In episode 505 of the AM/PM Podcast and Weekly Buzz, Carrie talks about: 00:00 - Introduction 00:41 - Amazon Sends Traffic to More 3rd Party Websites with Shop Direct 03:40 - Sponsored Product Prompts and Sponsored Brands Prompts are now Available for US Amazon Sellers 07:51 - New Feature Update: Helium 10 Review Insights Is Back! 12:00 - Amazon Launches 1-hour Shipping 14:39 - TikTok Influencer Finder and Messenger Tool 18:29 - Walmart Rolls out Digital Price Tags in Stores 21:16 - Special Offer From Helium 10

What is the new gold standard for optimizing Amazon listings in 2026 for keywords and Amazon AI like Rufus? Discover how to do in seconds what used to take hours. What does it take to build a high-performing Amazon listing in 2026? In this episode, Bradley Sutton breaks down the new gold standard for listing optimization and explains why sellers can no longer rely on keyword stuffing or traditional SEO alone. Today’s best listings need to balance keyword indexing, conversion-focused copy, and AI-ready content that works for tools like Amazon Rufus.   Bradley walks through the full listing optimization process using a real product example, showing how sellers can pull keyword intelligence from multiple sources like Cerebro, historical keyword trends, Amazon’s Search Query Performance, and Amazon Brand Analytics. He explains why this layered approach gives Amazon sellers a much more complete view of what actually drives visibility and sales. For Helium 10 users, the biggest breakthrough is that the new Listing Builder can now combine this process into an 8-in-1 keyword research workflow, turning what used to take hours into something that can be done in seconds.   The episode also highlights how Helium 10’s Listing Builder goes beyond keyword collection. With new AI features, sellers can analyze product images, customize brand voice, use competitor ASINs for style inspiration, prioritize must-win keywords, and generate listings designed for both Amazon search and AI-assisted shopping. Bradley and Andrew also show how Rufus optimization helps sellers answer shopper questions directly inside the listing, including use cases and objections that may never appear in standard keyword research.   If you sell on Amazon and use Helium 10, this episode is a must-watch. It shows how to create listings that are built for the real online shopping environment of 2026, where success means ranking in search, converting shoppers, and giving Amazon AI the context it needs to help close the sale. In episode 504 of the AM/PM Podcast, Bradley and Andrew discuss: 00:00 – Introduction 01:20 – Why Listing Optimization Must Balance SEO and AI 05:02 – Using Xray & Cerebro to Find Core Competitor Keywords 09:23 – Why You Must Exclude Variations in Keyword Research 10:18 – Using Historical Keyword Data to Find Past Winners 12:05 – Search Query Performance and the Keywords That Actually Drove Sales 15:18 – Using Brand Analytics to Validate Competitor Converting Keywords 17:45 – Helium 10 Listing Builder’s 8-in-1 Keyword Research Workflow 24:02 – Why Modern Listings Need SEO, GEO, and Rufus Optimization 32:53 – AI Image Analysis, Brand Voice, and 10-Bullet Listing Strategy 37:36 – Enhance With Rufus: Answering Shopper Questions Inside Your Listing 40:00 – Generating the Listing and Prioritizing Top Keywords Automatically 44:18 – Why Rufus Optimization Matters for Conversion in 2026

How will Amazon address the ad fees charged during the Thursday outage? Gain up to 23% more sales this spring. And Walmart is now rolling out digital labels nationwide over physical tags.   We’re back with another episode of the Weekly Buzz with Helium 10’s Senior Brand Evangelist, Shivali Patel. Every week, we cover the latest breaking news in the Amazon, TikTok Shop, Walmart, and E-commerce space, talk about Helium 10’s newest features, and provide a training tip for the week for serious sellers of any level.   Amazon convenes ‘deep dive’ internal meeting to address outages https://www.cnbc.com/2026/03/10/amazon-plans-deep-dive-internal-meeting-address-ai-related-outages.html Sellers Say Amazon Charged Ad Fees throughout Thursday’s Outage https://www.ecommercebytes.com/2026/03/07/sellers-say-amazon-charged-ad-fees-throughout-thursdays-outage/ Amazon Seller Central: Refresh your product detail page videos this spring https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHTUZaTlU3VlNDTUZVQVRH Walmart to add digital price labels to all US stores https://www.newsnationnow.com/business/walmart-digital-price-labels-stores/ Seller reactions to TikTok Shop changing stance on shipping and fulfillment https://www.retailbrew.com/stories/2026/03/05/seller-reactions-to-tiktok-shop-changing-stance-on-shipping-and-fulfillment In episode 503 of the AM/PM Podcast and Weekly Buzz, Shivali covers: 00:00 - Introduction 00:41 - How Will Amazon Address Ad Fees Charged During the Outage? 04:27 - Listing Builder Updates: Consolidated ABA & Keyword Research Experience 09:13 - Download our Helium 10 App for Improved Visibility 10:48 - Add Videos to Listings for Up to 23% More Sales This Spring 12:09 - Walmart Replacing Paper Tags with Digital Labels Nationwide 13:30 - Search Query Analyzer 17:06 - TikTok Shop Shipping Shakeup Sparks Seller Debate

In this episode, let’s talk about advanced Amazon seller strategies that are discussed only in private. We pull back the curtain on what elite sellers are quietly doing and what you should start testing next. Most sellers focus on the obvious levers, ads, keywords, and pricing, while the real winners quietly play a different game. In this AM/PM episode, Bradley Sutton and 8-figure seller Leo Sgovio unpack the strategies top Amazon sellers rarely say out loud, from backend ranking fixes to AI-driven creative and off-Amazon intel.   Leo breaks down how Amazon browse tree changes can silently wreck rankings, and how to repair it using Category Listing Reports plus the BrowseTree Guide so your attributes match what Amazon actually accepts. Then he shows how some sellers “launch” with huge review counts by consolidating variations and even leveraging international review history. From there, the episode shifts into speed: AI tools to generate better hero images, systems to make your site crawlable for LLMs, and how press releases can help you appear in Google AI Overviews faster than traditional SEO.   Finally, Leo goes outside Amazon: using Reddit for GEO, finding Shopify winners by tracking checkout traffic, and reverse-engineering competitor funnels through the Meta Ad Library and presell pages. He closes with a warning every brand should hear: a black-hat cloaking attack that can suppress your Buy Box. If you want tactics you can apply today and threats you need to defend against tomorrow, this one is a must-listen. In episode 502 of the AM/PM Podcast, Bradley and Leo discuss: 00:00 - Introduction 02:34 - Strategy 1: How To Fix Your Tanked Rankings Due To A Wrong Product Categorization 12:11 - Strategy 2: How To Uncover Your Competitor Just Launched a Product with 100+ Reviews 17:02 - Strategy 3: Quickly Brainstorm New Hero Image with this Gemini Gem 19:35 - Strategy 4: Enable your Website to be Indexed by LLMs with this Automated GPT 24:09 - Strategy 5: Show Up in Google AI Overview in 7 Days 27:18 - Strategy 6: Where to Find Inspiration for your Product Creatives and Listing Images 31:38 - Strategy 7: Dominate Reddit for AEO/GEO 36:56 - Strategy 8: Discover Shopify's Top Selling Stores 40:24 - Strategy 9: Exploiting Competitors Outside Traffic Funnels 45:48 - How to get more Advanced Strategies Monthly 53:56 - Strategy 10: How to Control the Order of the Variations on your Listing 54:47 - Legal and Ethical Disclosure 54:57 - Threat Alert: Cloaking attack with fake retail pages can suppress your Buy Box, how it works, and what to watch for

Meta no longer accepts credit cards, ChatGPT is converting better than organic search, and Amazon Multi-Channel Fulfillment gets key updates plus more buzzing news in this week’s episode! We’re back with another episode of the Weekly Buzz with Helium 10’s Principal Brand Evangelist, Carrie Miller. Every week, we cover the latest breaking news in the Amazon, TikTok Shop, Walmart, and E-commerce space, talk about Helium 10’s newest features, and provide a training tip for the week for serious sellers of any level.   Meta Ends Credit Card Payments for DTC Ad Accounts—Amazon Next? https://www.ecomcrew.com/meta-ends-credit-card-payments-dtc-advertisers/ A new analysis of 94 e-commerce sites found ChatGPT referral traffic converts 31% higher than non-branded organic search (1.81% vs 1.39%), driven by stronger buyer intent from AI-assisted shoppers. While AI traffic volume is still small, it’s growing fast, making AEO/LLM optimization (structured content, FAQs, and schema) an early-mover advantage rather than a replacement for SEO. Helium 10’s new Listing Builder AI is now available to Diamond members and is built to save major time by pulling keywords from multiple sources and generating an optimized listing with AI—complete with an SEO score and the option to match the tone/style of a listing you like. Want the full walkthrough and strategy behind it? Watch the webinar replay here: https://h10.me/listingreplay Helium 10 Diamond members also now have a new Follow Up tool feature that lets you set a preferred time window for automated emails and review requests. How Walmart is extending its brand advantage in the U.S. retail landscape https://yougov.com/en-us/articles/54191-how-walmart-is-extending-its-brand-advantage-in-the-us-retail-landscape Amazon Gives Sellers an Agentic Window Into Their Business https://www.pymnts.com/artificial-intelligence-2/2026/amazon-gives-sellers-an-agentic-window-into-their-business/ Explore, visualize, and act on your data with a new AI-powered workspace https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHRlNHOEhTUzgzQ0JTQ0s2 In episode 501 of the AM/PM Podcast and Weekly Buzz, Carrie covers: 00:40 - Meta Cuts Credit Card Payments for DTC Advertisers 03:32 - Chat GPT Ecommerce Traffic Converts Higher than Organic Search 06:21 - Changes to Multi-Channel Fulfillment 08:10 - New Feature Update: Listing Builder AI 12:17 - Walmart is Expanding its Brand Advantage 14:31 - How Historical Data Can Give You a Competitive Advantage 19:13 - New AI-Powered Assistant to Visualize Data