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In this week's episode of Delivering #marketingjoy Todd Katcher joins the show to discuss accidentally becoming an entrepreneur, understanding customer needs, the human element in technology, and managing multiple ventures. Listen now!

How many times have you looked at a problem and thought, “Someone should really do something about that”? Here's the challenge: you are someone. In this episode of DMJ 1 on 1, I break down five truths about accountability and why taking ownership can change the way you approach your work, your leadership, and your life. It's easy to see what someone else should fix. It's easy to wait for a leader to step up, a coworker to take responsibility, or circumstances to change. But real progress starts when we stop pointing at the problem and start asking, “What can I do about it?” These five truths aren't about taking responsibility for everything that happens around you. They're about recognizing where you have influence, taking ownership of what you can control, and being willing to take the first step. If someone should do something… you are someone.

In this week's episode of Delivering #marketingjoy Jonathan Schaeffer joins the show to discuss shifting from AI research to personal empowerment, the value of personal knowledge, His new AI model "Kind", and preserving value in AI. Listen now!

In this week's episode of Delivering #marketingjoy Michelle Glogovac joins the show to discuss the rise of podcast guesting, connection over promotion, crafting the perfect pitch, and getting started with podcast guesting. Listen now!

Marketing can feel productive even when it isn't actually working. In this webinar, I break down the problem with Random Acts of Marketing—the disconnected social posts, emails, digital ads, promotional products, events, and other tactics businesses try without a clear strategy connecting them. We'll look at why random marketing creates inconsistent results, how to identify where your own strategy may be disconnected, and what you can do to start bringing those efforts together. I also explain how HYBRID Marketing can help connect your physical and digital marketing so each tactic supports the others instead of operating on its own. The goal isn't necessarily to do more marketing. It's to make the marketing you're already doing work together. If you've ever felt like you're spending time and money on marketing but aren't sure whether it's actually moving your business forward, this webinar is for you. Stop doing random acts of marketing. Start building a system.

In this week's episode of delivering #marketingjoy Jonathan K. Lo joins the show to discuss navigating marketing chaos, the importance of empathy in marketing, building trust and customer connection, and practical strategies for small businesses. Listen now!

What if you became the person people in your community consistently looked to for information, recommendations, connections, and insight? That's what I mean when I talk about becoming the Digital Mayor. In this episode of DMJ 1 on 1, I break down what it means to become the Digital Mayor of your community and why building that kind of presence can be such a powerful marketing strategy. This isn't about posting more content or constantly promoting your business. It's about showing up consistently, engaging with the people around you, celebrating others, sharing what's happening in your community, and becoming a trusted and recognizable presence over time. I'll also share practical strategies you can use to start building that presence yourself. Because when you consistently add value and genuinely engage with your community, you're not just growing an audience—you're building relationships, credibility, and trust. You don't need an official title to become the Digital Mayor. You just need to start showing up.

In this week's episode of Delivering #marketingjoy Helix Wolfson joins the show to discuss AI content creation, AI in commercial production, crafting human-like AI content, and practical steps for creating AI content. Listen Now!

Some of the best marketing strategies aren't new at all. In this episode of DMJ 1 on 1, I talk about one of the most timeless principles in marketing: reciprocity. When we lead by providing value, helping people, and giving without immediately asking for something in return, we create the foundation for stronger relationships and greater trust. That's what I call Give First Marketing. I'll break down why giving first can be such a powerful marketing strategy, how reciprocity helps build trust with your audience, and some practical ways you can start implementing this approach in your own business. This isn't about giving with an expectation that someone owes you something in return. It's about consistently creating value, building relationships, and earning the right to make the ask when the time is right. If your marketing feels like you're constantly asking people to buy, click, schedule, or sign up, it might be time to flip the script. Give first. Build trust. Then let the relationship grow.

In this week's episode of Delivering #marketingjoy John Gumas joins the show to discuss challenger brand marketing, the evolution of marketing over the last 40 years, identifying unique brand positions, and first steps for small business owners. Listen now!

Great marketing shouldn't feel like a collection of disconnected tactics. Your social media, email, digital advertising, branded merchandise, direct mail, events, and customer experiences should all be working together. That's where HYBRID Marketing comes in. In this video, I break down the HYBRID Marketing Framework and explain how businesses can intentionally combine physical and digital marketing to create a stronger, more connected strategy. Rather than asking whether digital or physical marketing is better, the goal is to understand the strengths of each and use them together to create more touchpoints, stronger relationships, and a brand people actually remember. This is the next step in my HYBRID Marketing series. We've talked about why digital marketing isn't enough. We've talked about why physical marketing isn't enough. Now it's time to put the pieces together. If your marketing feels scattered, inconsistent, or disconnected, this framework can help you start thinking about your marketing as one complete system rather than a series of random tactics. Check out the FREE Hybrid marketing scorecard here! https://scorecard.hassemanmarketing.com/

In this week's episode of Delivering #marketingjoy Dan Balcauski joins the show to discuss pricing strategies, understanding pricing mistakes, the difference between cheap and affordable, AI and pricing models, and building trust through pricing. Watch now!

Physical marketing still works. Branded merchandise, direct mail, events, signage, and other tangible marketing tools can create experiences that digital marketing simply can't replicate. But physical marketing isn't enough on its own either. In Part 2 of my HYBRID Marketing series, I talk about the power of physical marketing and why the real opportunity comes when we stop treating physical and digital marketing as two separate strategies. The strongest marketing happens when we intentionally bridge the gap between the two and allow each one to make the other more effective. I'll also introduce the Hasseman H Framework, a simple way to think about how physical and digital marketing connect to create a more complete customer journey. The goal isn't to choose between physical and digital. It's to build a marketing strategy where they work together, reinforce one another, and create a brand that's harder to ignore—and even harder to forget. If you're ready to stop thinking in individual marketing tactics and start building a connected strategy, this episode is for you. https://scorecard.hassemanmarketing.com/

Welcome to Better Merch... Better Marketing, the podcast where Kirby Hasseman and Jade Crider explore how branded merchandise and smart marketing work together to help businesses stand out, build stronger relationships, and grow. In the Season 2 finale, Kirby and Jade ask a question marketers probably don't consider often enough: Are we over-marketing everything? Does every email, social post, gift, or customer interaction really need a call to action? Or can some of the most effective marketing happen when a brand simply gives value without immediately asking for something in return? Kirby and Jade explore the balance between giving and asking—and why the classic "jab, jab, jab, right hook" philosophy still matters. They also share a perfect real-world example of appreciation marketing after commonsku sent Jade a thoughtful baby gift with no strings attached. It's a simple gesture that demonstrates how giving first can create a memorable brand experience and strengthen relationships. Plus, Kirby shares some early details about the upcoming launch of his new book, HYBRID Marketing, and Kirby and Jade explain why they're taking a short break before returning for Season 3. This week's Product of the Week is the BruMate MUV, and listeners can also grab a FREE copy of Hit the TARGET at HitTheTARGETbook.com. Thanks for joining Kirby and Jade throughout Season 2 of Better Merch... Better Marketing. They'll be back for Season 3!

In this week's episode of Delivering #marketingjoy Kate Murray joins the show to discuss ASB's position in the branded merch industry, the role of communication in sales, surprises in branded merchandise, and challenges in communication and storytelling. Check it out!