Advertise on podcast: The Speaker Lab Podcast

"If you don't know your number before the conversation, the buyer will pick the number for you." Welcome back to The Speaker Lab Podcast! In this solo episode, host Dan Irvin tackles one of the most common — and most avoided — questions in the speaking business: what should I charge? Everyone asks it. Almost nobody answers it straight. You've probably heard "charge what you're worth" or "it depends" — which, while technically true, isn't much help when you're about to hop on a discovery call and you know the question is coming. Dan breaks it down with the three things that actually drive your speaker fee, shares the exact way he handles pricing conversations, and gets real about the moments he's had to decide whether to hold his number or adjust. Whether you're just figuring out your first fee or you've been leaving money on the table for years, this episode will help you walk into your next pricing conversation with clarity and confidence. You'll learn: The 3 things Dan always considers when setting his speaker fee: audience, budget, and outcomeWhy "charge what you're worth" isn't helpful — and what to think about insteadThe real reason most speakers underprice themselves (hint: it's not what you think)Why every discovery call should be on video — no exceptionsHow to bring up budget without it being awkward — and what to do when they won't give you a numberWhy Dan never sends a proposal the same day as the discovery callThe factors that should move your price up or down: travel, sessions, repeat clients, and long-term opportunityThe story of a $22K ask that became $15K — and why that decision led to three more eventsWhy pricing to the outcome (not the talk) is the shift that changes everythingWhat to do when your heart rate spikes the moment someone asks, "so what's your fee?"  And much, much more! "I want to walk away from that conversation with a number that actually excites me, that takes care of my family, and reflects the impact I know I'm going to have in that room." Not sure what to charge? Book a free 15-minute Speaker Business Assessment at thespeakerlab.com/SBA — Dan and the team will walk through your audience, pipeline, and revenue model to help you get clear on your number and confident in the conversation. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

"Your story told honestly is your edge." Welcome back to The Speaker Lab Podcast! In this solo episode, TSL CEO Dan Irvin opens with a story about a factory worker named Gary — a man who worked hard, gave everything, and still got left behind when the game changed. It's a story from 1975, but it's happening right now, and Dan thinks you need to hear it. Because the premium is shifting again. This time it's moving toward the things AI can't replicate: lived experience, presence, perspective, and trust. That's exactly where speaking lives. And if you've been sitting on the sidelines wondering whether now is the right time to build a speaking business — this is the episode for you. Dan walks through the full SPEAK Framework that The Speaker Lab has used to coach thousands of speakers — not as theory, but as what's actually working in this environment right now. He ties each step to what's changing in the world and why human speakers are more valuable than ever. You'll learn: The story of Gary — and why working harder inside a system that's already changed is the real riskWhy Dan's own layoff in 2019 (and a hayride with his son) led to a decision that changed everythingWhy AI can generate a talk in seconds — but can never replace the speaker who's lived itS — How to select the right problem to solve (and why the thing you think disqualifies you is actually your advantage)P — How to prepare a signature talk that event planners actually want to bookE — Why establishing your expertise isn't about convincing yourself — it's about translating your credibility to the people who hire speakersA — How Dan is acquiring paid gigs right now through direct, human, intentional outreach (not automation)K — When and how to scale: keynotes, workshops, books, consulting, and beyondWhy "false positive" bookings can fool you into skipping the foundation — and how to build for real consistencyWhy the second best time to start building your speaking business is right now, this week And much, much more! "Never again will I build something for someone else without building something for me." Ready to stop waiting? Head to thespeakerlab.com/SBA for a free 15-minute Speaker Business Assessment with Dan — a real diagnostic review of your audience, pipeline, and revenue. No pitch, just clarity on exactly where to start. Episode Resources: Get Your 15 Minute Speaker Business AssessmentCalculate Your Speaking Fee Join The Speaker Lab Community on FacebookSubscribe on Apple PodcastsSubscribe on SpotifySee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

"Clarity feels slower in the beginning until confusion costs you months." Welcome back to The Speaker Lab Podcast! In this solo episode, host Dan Irvin gets candid about what it actually took to complete 10 paid speaking gigs in 10 weeks — and why none of it was accidental. This wasn't luck, and it wasn't a hot streak. It was the result of five specific mindset shifts that Dan applied deliberately to his speaking business — the same shifts he coaches Speaker Lab students on every day. From getting crystal clear on who he serves, to showing up in every client conversation as a partner rather than a performer, Dan walks you through the mental framework behind consistent, predictable bookings. Whether you're just getting started or you've been speaking for years but can't seem to find your rhythm, this episode will help you identify exactly where your business needs tightening — and what to do about it. You'll learn: Why clarity is your fastest path to speed — and what happens to your outreach when you skip itThe difference between doing a lot of outreach and doing the right outreach (hint: you need volume AND targeting)Why gigs come from conversations, not content — and how to stop being a "tinkerer"How thinking like a partner instead of a speaker completely changed Dan's businessWhat event planners are actually looking for — and why another generic speaker one sheet isn't itThe 85/15 rule (and why Dan thinks it's actually closer to 95/5)How 90% of Dan's last 10 gigs came from referrals — and how to build toward thatWhy momentum is engineered, not accidental — and how to start building it from wherever you are right nowHow to give yourself grace during the slow stretches without losing your rhythmWhy the gap in most speaking businesses isn't talent — it's structureAnd much, much more! "The gap wasn't the talent. It was the structure." Want Dan to look at your speaking business? Head to thespeakerlab.com/SBA for a free 15-minute Speaker Business Assessment — a real diagnostic review of your audience clarity, pipeline, and revenue. No pitch, just clarity. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

"If you can get one paid gig, you can build an empire off that." Welcome back to The Speaker Lab Podcast! In this episode, Dan Irvin (the newly minted TSL CEO and new host of the TSL podcast!) sits down with Erick Rheam — The Speaker Lab's own resident speaker and lead coach — to unpack one of the most remarkable client stories we've ever told: how Erick turned a single speaking relationship into a three-year, $900,000 contract. But here's the thing — the $900,000 didn't come from being the best speaker in the room. It came from being the most intentional. Erick breaks down a 12-year journey that started with a chance conversation at a vendor booth, a coaching nudge to lean into his niche, and a decision to consistently deliver more value than any client expected. His story is a masterclass in how speakers who think like business owners — not performers — build something that lasts. Whether you just landed your first $1,000 gig or you're wondering how to turn a great client relationship into something bigger, this episode is packed with practical wisdom you can use right now. You'll learn: How Erick stumbled into speaking from the utility industry — and why that "detour" made him millionsWhy leaning into your existing niche (instead of running from it) is one of the fastest paths to credibilityThe counterintuitive reason Erick gave away content rights early on — and how it paid off over a decade laterHow to build talks your audience actually wants by listening first and pitching secondThe role Speaker Lab coaching played as a critical inflection point in Erick's careerHow a simple exit interview after every gig opened the door to consulting, workshops, and eventually that $900K contractWhy $900,000 had much less to do with what Erick did on stage — and everything to do with what he did around itThe four things Erick would tell his younger self: niche, audience problem, system, and coachingHow Erick closed $68,000 in gigs in a single week — prospecting just one hour a dayWhat to focus on when you land your first $1K–$5K gig so you don't miss the opportunity right in front of youAnd much, much more! "I think I'm an average speaker at best, maybe above average. I do alright. However, I'm organized, and I follow a system. And the system is not that hard. It's duplicatable. It's scalable." -- Ready to build your own predictable speaking business? Click the link below to claim your free Speaker Business Assessment — a real diagnostic review of your audience, niche, pipeline, and revenue model. No pitch, just clarity. 👉 Get Your Free Speaker Business Assessment See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

"So you can speak to it from a very professional level of here's what I'm seeing right now, grassroots, I'm in it, I'm doing the thing. And that's what makes this transition of you taking over and leading TSL really, really exciting. Because again, you're on the front lines, you're doing the thing." WE'RE BACK. Welcome to a very special episode of The Speaker Lab podcast! Today, Grant Baldwin is here to share a massive update about the future of TSL and talk about the future of the speaking industry. After more than a decade building The Speaker Lab into one of the most trusted resources for aspiring professional speakers, Grant is passing the baton — and today, he's here to talk about it with the person taking the reins: Dan Irvin. Dan isn't new to the TSL world. He's been with the company for over five years, has hosted hundreds of webinars, and personally enrolled nearly 500 students into the program. But more than that, he's a full time professional speaker himself (who is right now in a stretch of doing ten paid gigs in ten weeks!). He knows this world from the inside out, both as a coach and as someone actively speaking to dozens of audiences every year. But what's important isn't just the future of TSL — it's also the future of the speaking industry as a whole. Dan and Grant believe that right now is an incredible opportunity for paid speakers, and they're here to tell you why — and how you can take advantage. In this conversation, Grant and Dan get candid about the transition, reflect on what's made The Speaker Lab work, and tackle the question many speakers are asking right now: what does AI actually mean for this industry? You’ll learn: Why Grant Baldwin is passing the reins of The Speaker Lab after 10+ years — and who's taking overHow Dan Irvin went from corporate COO to full-time speakerWhy Dan believes speaking is AI-proof — and the 3 reasons human speakers can't be replacedHow AI is changing the speaking business (efficiency tools, not stage replacement)Why information alone won't grow your speaking career — and what actually willHow to design your speaking business around your own life and goalsA sneak peek at a $900,000 speaking partnership story coming in the next episodeAnd much, much more! "The Speaker Lab honestly changed my life. It changed my family's life. We want to continue to be that impact for other individuals and other families. And we know that when we really serve speakers well, they can go out and have a massive impact on audiences all over the place." Episode Resources Calculate Your Speaking Fee (And Join The Email List)Join The Speaker Lab Community on FacebookSubscribe on Apple PodcastsSubscribe on SpotifySee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

“Sometimes in today’s society, there’s a pressure to do entrepreneurship the right way. Others have the Instagram businesses that everybody makes look good, but I think everyone has their own particular situation and scenarios.” Welcome to another episode of The Speaker Lab Podcast! In this episode, host Grant Baldwin welcomes speaker and author Velera Wilson, a remarkable leader who candidly shares her journey from corporate executive to building a thriving full-time speaking business. Velera opens up about the pivotal moments that led her to pursue her passion, from years of speaking in executive roles and nonprofit associations, to leaping into an unexpected corporate layoff. She discusses the behind-the-scenes reality: building her “off ramp” while juggling executive responsibilities, the importance of being selective with dream-sharing, and developing the grit to keep moving forward despite doubts and dry spells. Through her story, Velera reveals practical strategies for anyone considering a similar path: how to parlay your existing skills and network into new opportunities, why having a book is helpful but not essential to get booked, and the necessity of treating speaking like a business. She also emphasizes the need for community, highlighting the crucial role The Speaker Lab played in providing mentorship, camaraderie, and real-world advice about the unpredictable cycles of this industry. Whether you’re a seasoned speaker or just contemplating your first paid gig, this episode is packed with actionable wisdom on marketing yourself, managing your mindset, and designing a transition that fits your life and goals! You’ll learn: Managing hesitation from financial insecurityAnalyzing the value of writing a book versus focusing on speaking gigsFinancial considerations of books versus paid speaking engagementsHow books are “nice to have” for credibility, but not a “must-have”Business development tactics: LinkedIn and email outreachThe importance of daily effort versus waiting passivelyBeing intentional with “chunking” time to balance demandsBuilding a strategic off-ramp versus jumping into entrepreneurshipAnd much, much more! “I work for a company, but I am my own brand. I’m an individual…I take that with me [when I leave].” Episode Resources Velera’s WebsiteGet Free Speaker ResourcesBook a Call with The Speaker LabCalculate Your Speaking FeeJoin The Speaker Lab Community on FacebookSubscribe on Apple PodcastsSubscribe on SpotifySee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

“There’s a huge amount of progress that comes from pitching yourself and putting information out there and having discovery calls and doing events and speaking at events and fielding questions and posting on social media and seeing what people want.” Welcome to another episode of The Speaker Lab Podcast! Today, host Grant Baldwin welcomes Shannon GaNun, a former communications professional, college professor, and now a thriving full-time speaker who’s built an inspiring business around helping others communicate with purpose and confidence. In this conversation, Shannon takes us through her remarkable journey, starting from her roots in a small Wisconsin town, through her early career on Capitol Hill, and onto the classroom at Georgia Southern University. She shares how her lifelong passion for effective communication eventually led her to pitch herself, land gigs, and build programs that empower leaders at corporations and associations to strengthen their impact through better speaking skills. This episode dives deep into the realities of launching a speaking business later in life, the challenges of making a mid-career pivot, and the process of turning decades of both work and life experience into a valuable, marketable service. Shannon gets candid about overcoming imposter syndrome, learning the business side of speaking through The Speaker Lab, and tackling the not-so-glamorous parts. If you’re someone who wonders if you’re “special enough” to be on stage, or if you’ve wrestled with questions of timing, self-doubt, or financial security in pursuing your passion, you’ll walk away with encouragement to start where you are, leverage your experience, and take that next step! You’ll learn: Starting before you’re 100% readyTransitioning from learning to pitching, discovery calls, and social media outreachRecognizing value in communication versus sharing it on stageOvercoming fears or doubts about speaking in front of groupsThe misconception that speakers need unique backgroundsSolving a specific problem for a specific audiencePackaging expertise into a sellable productAnd much, much more! “Everybody, even though we’re all kind of ordinary, normal, what I consider middle class Americans, we all have a unique experience and so we can take what we have experienced and teach others.” Episode Resources Shannon’s WebsiteGet Free Speaker ResourcesBook a Call with The Speaker LabCalculate Your Speaking FeeJoin The Speaker Lab Community on FacebookSubscribe on Apple PodcastsSubscribe on SpotifySee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

“If you’re consistent, you may miss the event with that event planner this round, but you’re going to get it the next round, and you’re going to get the next round too because you’re going to stay on top.” In this episode of The Speaker Lab Podcast, Erick Rheam, professional speaker and author, opens the doors to a behind-the-scenes coaching session as Connor Wentling and Michael Hidalgo join him to unpack the realities of building a speaking career from the ground up. Connor shares his journey transitioning from free gigs to landing paid opportunities within the municipal association market. Despite finding traction, he’s faced with the anxiety and uncertainty that accompany a slower season, prompting a deep dive with Erick into sustaining momentum. They dig into the nitty-gritty of keeping the pipeline full, leveraging referrals, and making strategic tweaks based on feedback. Michael, meanwhile, discusses the challenge of prospecting habits and mastering the art of following up with potential clients. Together with Erick, he explores tangible ways to stay in the game, even when faced with delays and rejections. Erick also shares insights about the power of consistency, the importance of tracking your outreach, and why even a “not interested” is a positive sign. Throughout the conversation, you’ll hear actionable advice on everything from upgrading your presentation skills to maintaining discipline with prospecting “Power Hours,” and understanding why the speaking business takes patience and resilience. If you’re ready for some coaching wisdom and inspiring reminders to keep moving forward, this conversation is for you! You’ll learn: The idea of an inflection point in every speaker’s careerImportance of leveraging each gig for referralsFollowing up and tracking email opens and responsesUsing event surveys to gauge authentic feedbackRule of Three: pipeline should have three times the number of desired gigsThe Power Hour methodHow to communicate with prospects post-eventAnd much, much more! “When it comes to speaking, there’s always an inflection point for every speaker’s journey. The problem is we don’t know what it is.” Episode Resources Erick’s WebsiteGet Free Speaker ResourcesBook a Call with The Speaker LabCalculate Your Speaking FeeJoin The Speaker Lab Community on FacebookSubscribe on Apple PodcastsSubscribe on SpotifySee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

“One of the things that has helped me stay in ministry, and one of my keys that I share in my talk about burnout, is doing something new to refuel you. I’m still doing ministry thirty years later, but I find new ways to do it and that helps increase the fuel and the fire for me to do it.” Welcome back to The Speaker Lab podcast! On today’s episode, host Grant Baldwin is joined by Arthur James, a seasoned pastor, educator, and speaker who’s been making a difference from the pulpit and the podium for nearly three decades. In this conversation, Arthur opens up about his unique journey as a bivocational pastor, juggling roles in ministry, education, and business, while building his speaking career from the ground up. He reflects on crucial turning points, including the shift from viewing public speaking as a side hustle to embracing it as a purposeful business. Together, Grant and Arthur dive into the realities of transitioning from full-time work in education and hospitality to full-time ministry and professional speaking, highlighting the challenges of balancing financial responsibility with a heart for serving others. Arthur reveals how discovering The Speaker Lab framework helped him gain clarity, structure, and momentum in growing his speaking business. Whether you’re a pastor with a message to share, a speaker ready to make an impact, or simply someone searching for practical wisdom about building a business around your calling, you’ll find valuable lessons and encouragement in this episode. Listen in for a look at what it truly takes to turn your gifts as a communicator into a sustainable career! You’ll learn: Definition and explanation of “bivocational pastor”Mental shift required to approach speaking as a businessTailoring messages for different contextsResearch and outreach methods for finding speaking engagementsThe importance of personal relevance and passion for the topicStaying current and relevant in chosen speaking areasAdapting communication style based on audience familiarityTechniques for building trust and engagement with new groupsAnd much, much more! “One of the things that’s very critical that is taught in The Speaker Lab program is to look at your speaking as a business and not just as getting on a stage to do a speech.” Episode Resources Arthur’s WebsiteGet Free Speaker ResourcesBook a Call with The Speaker LabCalculate Your Speaking FeeJoin The Speaker Lab Community on FacebookSubscribe on Apple PodcastsSubscribe on SpotifySee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

“I’m a big believer in consuming what you sell and practicing what you preach…it’s a useful step on the path to understanding what’s possible and for growing in the skill set of standing on stage in front of any number of people that makes your body react and become nervous.” In this episode of The Speaker Lab Podcast, host Grant Baldwin sits down with Melanie Curtis, a world record-holding professional skydiver, seasoned coach, and sought-after keynote speaker. Their conversation explores Melanie’s unconventional career path, which began in the finance industry before she took the extraordinary leap into professional skydiving, amassing over twelve thousand jumps, and then eventually public speaking. Melanie opens up about the challenges she faced along the way, including imposter syndrome, persistent anxiety, and the internal doubts that can hold back even the most driven professionals. She reflects on why each stage of her journey was essential and shares the turning points that nudged her toward treating public speaking as a serious business, rather than a side endeavor. Throughout their discussion, you’ll hear advice on finding your target audience, building meaningful connections in both women-centric organizations and male-dominated industries, and leveraging storytelling to transform your message. Grant and Melanie also dig into the emotional side of entrepreneurship, the highs of big wins, the lows of self-doubt, and the importance of having a strong support network. Whether you’re contemplating your first speech or looking to scale your speaking business, Melanie’s story will inspire you to trust your intuition, stay persistent, and redefine what’s possible for your own speaking journey! You’ll learn: Using speaking for marketing a businessOvercoming resistance, anxiety, and limiting beliefsThe importance of high-level coaching and support systemsHow to practice speaking via Facebook/Instagram livesGradual desensitization to rejection, visibility, and performance pressureTo rely on support networks during discouraging timesDesigning personal boundaries for travel and gigsDistinguishing between type one and type two funAnd much, much more! “If I didn’t learn how to manage my fears, how to work with my fears and anxieties, my insecurities, I imagine I would have lived a really small life.” Episode Resources Melanie’s WebsiteGet Free Speaker ResourcesBook a Call with The Speaker LabCalculate Your Speaking FeeJoin The Speaker Lab Community on FacebookSubscribe on Apple PodcastsSubscribe on SpotifySee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

“Make sure you actually believe you can follow your plan. Because if you don’t feel hopeful, then you’re never going to feel motivated, you’re never going to feel committed, and you’re never going to follow through.” Welcome back to another episode of The Speaker Lab Podcast! Today, Grant Baldwin is joined by Adam Gilbert, the mastermind behind MyBodyTutor.com and DoneDaily.com, to discuss insights for anyone looking to build a thriving speaking business or simply create lasting change in their personal and professional life. Adam opens up about the profound impact his father's health struggles had on his mission to help others transform their lives through nutrition, fitness, and productivity. With over eighteen years of experience and over ten thousand clients served, he’s learned that while most people know what they should do, there’s often a huge gap between knowledge and action.  This episode breaks down the importance of “MPH”—mindset, psychology, and habits—and highlights practical frameworks anyone can use to move from dreaming to doing. You’ll learn why accountability is a game-changer, how starting small can build the momentum you need, and what it really takes to keep promises to yourself. Additionally, Adam explains how discomfort can be a compass for growth, why surrounding yourself with supportive people matters, and how to challenge assumptions that keep you stuck. Whether you’re just starting and struggling to book your first gig or you’re a veteran looking to scale up, this conversation is loaded with implementable advice and motivating stories! You’ll learn: Why consistency is hard for entrepreneurs and speakersThe role and importance of accountabilityThe parallels between health/fitness and entrepreneurship/speakingWhy motivation is critical for sustained effortBreaking down MPH: Mindset, Psychology, HabitsReconciling assumptions about successPractical steps to develop self-confidenceCPA: Clear objective, Plan, Actual belief in follow-throughBuilding momentum through small winsAnd much, much more! “There’s fear of failure, but there’s also fear of success, which is surprisingly very common but not often spoken about.” Episode Resources Adam’s WebsiteGet Free Speaker ResourcesBook a Call with The Speaker LabCalculate Your Speaking FeeJoin The Speaker Lab Community on FacebookSubscribe on Apple PodcastsSubscribe on SpotifySee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

“When you go to these associations’ websites, they don’t have robust staff…it’s not hard to find them. You can directly engage with them and talk to them about an event that’s coming up. You can identify, ‘You have a fall conference coming up. I’d love to chat with you and see how I can best support you on that.’”  This week on The Speaker Lab podcast, host Grant Baldwin sits down with industry expert and regular guest Erick Rheam for a deep dive into one of the most powerful avenues for speakers: associations. If you've ever wondered what an association is, why they matter to your speaking business, or how to break into these lucrative networks, this episode is your roadmap. Throughout their conversation, Erick and Grant peel back the layers, starting with a clear definition of associations and moving into the different types. You’ll hear why associations can be the “low-hanging fruit” for both new and seasoned speakers, offering paid opportunities and exposure to hundreds of decision makers at a time. Additionally, the episode covers practical strategies for researching associations in your area, using both Google and ChatGPT to quickly uncover dozens of opportunities—plus tips on who to contact inside these organizations. You’ll also learn about Association Management Companies (AMCs) and Societies of Association Executives (SAEs), two insider gateways to getting in front of hundreds of associations through one well-placed showcase or breakout session. If you’re nervous about reaching out or unsure about timing and how to build relationships, Erick shares actionable advice for playing the long game, planting seeds, and earning your way onto bigger stages. This episode is packed with simple tactics and inspiring stories that will help you get past the overwhelm, start building momentum, and unlock the massive potential of speaking for associations! You’ll learn: Directories and resources for discovering associationsBasic definition & purpose of an associationKey characteristics of an associationThe types of associations: trade, professional, cause or mission-based, state & regionalThe benefits of being hired by associationsMatching your speaking topic to association opportunitiesWhen and how to approach associationsUsing technology to identify relevant associationsAnd much, much more! “[Showcase events for speakers] are a great way in a forty-five minute to one hour talk to get in front of one hundred one one hundred and fifty decision makers that could potentially hire you.” Episode Resources Erick’s WebsiteGet Free Speaker ResourcesBook a Call with The Speaker LabCalculate Your Speaking FeeJoin The Speaker Lab Community on FacebookSubscribe on Apple PodcastsSubscribe on SpotifySee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

“Everything [The Speaker Lab] does is very intentional drive, step driven, process driven, and it can fit whatever time that you can give it…So time is less relevant. Consistency is more relevant.” Welcome back to The Speaker Lab podcast! In this episode, we’re diving deep into the realities of building a thriving speaking business while balancing a busy professional life. Our host, Erick Rheam, brings on Dr. Yvette E. Pearson, an engineer, executive in higher education, and passionate advocate for people-centered STEM organizations. Dr. Pearson opens up about the unique challenges she faces as she transitions from speaking for free at conferences within her industry to establishing herself as a paid, professional speaker. She discusses the struggle of carving out time for business-building activities—like prospecting for speaking gigs—while balancing the demands of a full-time job and a consulting business.  Throughout the conversation, Erick offers practical advice on how to break out of the “industry speaker” mold, set and negotiate fees with confidence, and implement consistent power hours. You’ll hear actionable strategies for navigating awkward money conversations, leveraging free speaking gigs for future opportunities, and building momentum that can transform your speaking business. Whether you’re just starting, looking to move from free to paid gigs, or searching for ways to fit speaking into an already busy life, the insights and encouragement in this episode are for you! You’ll learn: How to break the cycle of free speaking gigsWhat defines an industry versus a professional speakerStrategies for handling payment conversationsHow to utilize contracts and exit interviews to set expectationsWhen to refer other colleagues for a gigFollowing up with free clients for testimonials, referrals, etc.Tracking daily prospecting as a motivational toolAnd much, much more! “...that’s your walkaway price. That’s number one. You have to have that in your mind, and you have to be prepared to actually walk away.” Episode Resources Dr. Yvette’s WebsiteGet Free Speaker ResourcesBook a Call with The Speaker LabCalculate Your Speaking FeeJoin The Speaker Lab Community on FacebookSubscribe on Apple PodcastsSubscribe on SpotifySee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

“I’ve been a caterpillar. You know, what do caterpillars do? They collect, they eat, they stock up, they build up until they get a calling that says build yourself a chrysalis. And that [chrysalis], for me, was leaving public service.” Welcome back to The Speaker Lab podcast! Today’s episode features Marcy Grossman, whose career path took her from criminal psychologist, working in federal prisons, to Canadian ambassador in the United Arab Emirates, and now to the world of professional speaking. Host Grant Baldwin guides us through Marcy Grossman’s candid journey, revealing the authentic highs and lows behind building a business as a speaker. Less than a year ago, Marcy found herself in what she describes as the “dark valley of despair”—overwhelmed by anxiety, negative self-talk, and the fear that her stories wouldn’t matter. But instead of giving up, Marcy turned to The Speaker Lab podcast and program, discovering a supportive community, actionable frameworks, and the structure she needed to move forward. Grant and Marcy dig deep into what it really takes to pivot into the speaking industry. You’ll hear how Marcy leveraged her hard-earned experience, learned to embrace the nerves and adrenaline of being on stage, and realized the key to success is trusting the process. Additionally, the episode covers how speaking can fit into a broader consulting or coaching business, the challenges behind the scenes that most speakers face, and practical tips for building momentum, managing self-doubt, and packaging your unique story. If you’re a speaker in the making, this conversation will remind you that setbacks are part of the journey, and that the stage can be a place for anyone willing to put in the work! You’ll learn: About Marcy’s career as a criminal psychologistGaining confidence through repeated experienceHow to cope with self-doubt and feelings of failureTo reframe setbacks and regain momentumLearning and implementing a booking pipelineHow speaking is largely driven by business processExpanding your offerings beyond just speakingAnd much, much more! “Many of the speakers I have met are people that have messages in their heart, and that’s why they’re unstoppable.” Episode Resources Marcy’s WebsiteGet Free Speaker ResourcesBook a Call with The Speaker LabCalculate Your Speaking FeeJoin The Speaker Lab Community on FacebookSubscribe on Apple PodcastsSubscribe on SpotifySee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

“Within an in demand topic, how are you going to differentiate? There are only X number of categories of movies out there, right? And so it’s not like you’re suddenly going to invent a new category of movie, but you do want, within that well trenched category, to be distinct.” Welcome back to The Speaker Lab podcast! In today’s episode, host Grant Baldwin is joined once again by youth speaker and entrepreneur, Josh Shipp, for a masterclass on how to build a seven-figure speaking business. If you’ve ever wondered what it really takes to reach and sustain that elusive seven-figure mark in the speaking industry, this conversation is for you! Drawing inspiration from his own career and his work as the founder of a successful speakers bureau for the youth and education space, Josh pulls back the curtain on the practical, often overlooked strategies that lead to lasting success. He and Grant dive deep into the six core offerings every speaker should consider—starting with the foundational work of perfecting your speech, and then thoughtfully layering on merchandise, building an engaged online platform, writing a book, developing a course, and scaling through licensing. You’ll hear candid reflections on why speaking alone can be both lucrative and limiting, the importance of focusing on quality before quantity, and how to know when it’s time to pursue additional streams of revenue. Josh offers clear benchmarks, practical income thresholds, and valuable insights into everything from setting realistic goals, leveraging audience feedback, and understanding the true costs and opportunities of each new offering. Whether you’re trying to book more gigs, looking to expand with digital products, or simply want to avoid burnout while building a business you love, this episode outlines the unfiltered roadmap to becoming a seven-figure speaker! You’ll learn: Focusing on substance over charismaThe misconception that income must come from speaking aloneAvoiding “shiny object syndrome”Building offers sequentially versus all at onceExamples of different revenue pie chartsVariables that influence your income modelWhy merch should come second in your sequenceUtilizing other platforms like newsletters, podcasts, etc.The role of authoring a book as a speakerWhen to maximize a current offering or make a new oneAnd much, much more! “What I would advocate for, looking back on it with a bit of pattern recognition, is building these [avenues] deliberately step by step. That’s what’s going to help you get to a [seven-figure speaking business].” Episode Resources Josh’s WebsiteGet Free Speaker ResourcesBook a Call with The Speaker LabCalculate Your Speaking FeeJoin The Speaker Lab Community on FacebookSubscribe on Apple PodcastsSubscribe on SpotifySee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.