Advertise on podcast: Authority Hacker Podcast – AI & Automation for Small biz & Marketers
Rating
4.9from
This podcast has
417 episodes
Language
EnglishExplicit
No
Date created
2016/01/09
Latest episode
2026/10/08
Average duration
53 min.
Release period
13 days
Description
The Authority Hacker Podcast has been a trusted resource in online business since 2016—voted #1 Marketing Podcast by Ahrefs and downloaded over 3.5 million times by marketers and entrepreneurs in 120+ countries. Originally focused on SEO, affiliate marketing, and online growth, our insights have helped 15,000+ business owners successfully scale through our training programs. But the game is changing. AI and automation are redefining how businesses grow, scale, and stay competitive. Now, we’re focused on helping small business owners and marketers navigate and use AI & automation to work smarter, not harder. 🎙️ New episodes every 2 weeks featuring: • AI tools & automations that make your business more efficient • Real-world strategies you can implement today—no fluff, just results • Behind-the-scenes insights from successful entrepreneurs • Candid discussions from hosts Gael Breton & Mark Webster, who have worked with Fortune 500 companies, built and sold multiple businesses, and generated millions in revenue If you want to cut busywork, automate what matters, and stay ahead in a world driven by AI, subscribe now and learn how to run a smarter, more efficient business—without drowning in tech overwhelm. ▶️ Watch the video podcast on YouTube: https://www.youtube.com/@AuthorityHackerPodcast/ 🎥 Best moments on: 👉 Instagram - https://www.instagram.com/authorityhackerpodcast 👉 TikTok - https://www.tiktok.com/@authorityhackerpodcast 👉 YouTube Shorts - https://www.youtube.com/@AuthorityHackerPodcast/shorts 📩 Open to sponsorship offers. ✉️ Contact us: [email protected]
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Podcast episodes
Check latest episodes from Authority Hacker Podcast – AI & Automation for Small biz & Marketers podcast
ChatGPT's Dots Finally Feels Like a Virtual Employee
2026/10/08
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We've spent a week handing more of our work to ChatGPT Dots, and we're using them far more than we expected. We can give a Dot a broad request and have it start Codex jobs, steer the work and follow up. In this episode, we share what's happening inside our business, from preparing payroll to collaborating with our bots in Slack.
In this episode we break down:
→ Why Dots feels more like an assistant you can delegate to
→ Preparing payroll, remembering follow-ups and working with the team in Slack
→ Telling a Dot to find useful work and letting it manage Codex
→ Building a business website without managing all the technical setup
→ How ChatGPT's growing app experience changes the choice of AI tool
We're learning to give AI the problem and let it work out the steps.
🔗 AI Accelerator: https://www.authorityhacker.com/ai-accelerator
💻 Learn Claude Code: https://www.authorityhacker.com/resources/learn-claude-code/
OpenAI DevDay: New AI Tools, Subscription Changes and What They Mean for Your Business
2026/09/30
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We’ve been trying OpenAI’s latest updates, and there’s more to this DevDay than the new features. Alongside 21 new releases, the company is changing what you get for your subscription. We look at the trade-offs, including why a cheaper model can mean more actual usage even when the old plan loses value.
In this episode we break down:
→ What OpenAI’s new Dots assistant promises, and why we haven’t been able to try it yet
→ Spaces, business apps inside ChatGPT, and the risk of getting locked in
→ Gael’s experience with GPT-6.1 Sol and how it compares with Claude
→ The subscription shake-up, the $500 plan, and what cheaper models mean for usage
→ Building connected dashboards and using your ChatGPT allowance in other apps
We focus on what these changes mean for the work you actually need to get done.
🔗 AI Accelerator: https://www.authorityhacker.com/ai-accelerator
💻 Learn Claude Code: https://www.authorityhacker.com/resources/learn-claude-code/
Opus 5.5: Claude Just Hit Back at ChatGPT
2026/09/24
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Last week we were asking whether you should move from Claude to ChatGPT. This week Anthropic hit back with Opus 5.5, and Gael ran it for two and a half hours of intensive use on the $20 plan while using just 8% of his weekly limit.
But the lead is going to flip again. So instead of telling you to switch, we talk about how to run your business when the best AI model changes every few weeks.
In this episode we break down:
→ Why Opus 5.5 beats Anthropic's own top model on most benchmarks
→ How Claude went from the worst value plan to arguably the best
→ Why OpenAI's GPT-6 Sol is cheaper but not any smarter
→ How to run Claude and ChatGPT from the same folder with one agents.md
→ ChatGPT's new voice mode, now connected to your email, calendar and Stripe
The best model will keep changing. Your setup doesn't have to.
🔗 AI Accelerator: https://www.authorityhacker.com/ai-accelerator
💻 Learn Claude Code: https://www.authorityhacker.com/resources/learn-claude-code/
ChatGPT Astra Is the AI Employee I Was Waiting For
2026/09/11
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I've switched from Claude Code to Codex. After a week using OpenAI's Astra model in our business, it's become the tool I reach for first. This week, it rebuilt one of our sales pages inside an awkward drag-and-drop editor with just one round of feedback.
But Gael and I haven't had exactly the same experience.
In this episode we break down:
→ Why I switched to Codex for everyday business work
→ What happened when we put Astra to work on sales pages and 3D design
→ Where complex video editing still needs human input
→ Why the way an AI talks to you matters more than you'd think
→ What changed with image editing and making websites easier for AI agents to use
We're sharing what held up after a week of actual business use, and what you should know before switching.
🔗 AI Accelerator: https://www.authorityhacker.com/ai-accelerator
💻 Learn Claude Code: https://www.authorityhacker.com/resources/learn-claude-code/
ChatGPT Astra vs Claude Fable 5.1: Which AI Should You Actually Pay For?
2026/09/04
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OpenAI finally released Astra last night, sort of. They announced it, then told almost everyone they can't have it until the weekend. Some people did get early access though, and what they've done with it is worth a look. One handed it a floor plan and got back a photoreal interior render. Another had it prep an entire video edit in Final Cut in three and a half minutes.
So we lined it up against Claude Fable 5.1, which also shipped this week, on the things that actually matter for a business: design, writing, computer use, and how much of either model your plan lets you use before it cuts you off.
In this episode we break down:
→ The one-shot design test: Astra vs Fable 5.1 vs Opus on the same prompt
→ Why computer use is the upgrade most business owners haven't noticed yet
→ Astra on the $20 plan with no five-hour limits, while Fable is capped at 50% of your usage
→ Anthropic's "25% permanent raise" that's really a 17% cut from September 14
→ Why we're stacking AI subscriptions instead of making our next hire
Pick the model you can actually use, not the one that wins the chart.
🔗 AI Accelerator: https://www.authorityhacker.com/ai-accelerator
💻 Learn Claude Code: https://www.authorityhacker.com/resources/learn-claude-code/
You're Using the Wrong AI Model for Writing
2026/08/28
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A year ago everyone said Claude was the best AI model for writing, so that's what most of us used and never questioned again.
Then Gael built a blind test: two pieces of text, no model names, pick the one you like. My top three were all cheap Chinese open source models, and Claude's newest model got knocked out early. One of the winners writes a full SEO article for about 2 cents.
Try our free AI writing blind test tool: https://www.authorityhacker.com/tools/ai-writing-model-test/
In this episode we break down:
→ The blind writing test you can run yourself, free on our site
→ Why the best model for SEO articles isn't the best for sales emails
→ How to call these cheap models from inside Claude Code or Codex
→ AI watermarking, and which models escape it
→ ChatGPT's new triggers, multi-Gmail support, and password manager logins
Stop paying premium prices for mid-table writing.
Heads up: the AI Accelerator monthly price goes up Monday August 31 at midnight. Join before then and you lock in the current rate for as long as you stay.
🔗 AI Accelerator: https://www.authorityhacker.com/ai-accelerator
Grok Bot Explained: AI Employees With Their Own PC
2026/08/21
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rok Bot landed this week and a surprising number of people have already switched to it. Always-on AI agents, each with their own computer in the cloud, that you talk to like colleagues in Slack.
It's the closest thing yet to a plug and play AI employee. It's also $200 a month minimum, you can't bring your own API key, and once you've built your setup on it you're locked in. So we put it up against Hermes, the open source agent that does most of the same job for a fraction of the price, and worked out who should actually use which.
In this episode we break down:
What Grok Bot actually does, and why non-technical founders love itThe $200/month lock-in and why we call it a poisoned giftHermes Bot Mode, the open source alternative (think Webflow vs WordPress)Gael's setup where Codex installs and runs Hermes on a VPS so he never touches the serverShould solopreneurs bother, or stick with Claude Code and CodexChatGPT Computer History, which records everything you do and then tells you what to automateThe free mystery model beating Fable on coding testsThe tech is good. The terms are the catch.
🔗 AI Accelerator: https://www.authorityhacker.com/ai-accelerator (Join before price goes up on Sept 1st)
💻 Learn Claude Code: https://www.authorityhacker.com/resources/learn-claude-code/
Google Can Now Accurately Detect Your AI Content
2026/08/14
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If AI writes your content, that content is now traceable. The EU's watermarking law came into effect this month, and Claude is already leaving a hidden signature in every piece of text it generates.
It's not hidden characters you can strip out. It's the word choices themselves. So even if you copy and paste the text, the signature survives. SEOs are panicking that Google will use this to penalize AI content.
In this episode we break down:
→ How the watermark hides in word choices and survives copy/paste
→ What Google will realistically do with it as a ranking signal
→ Why Gmail could start flagging AI cold outreach as spam
→ Why the scariest warnings come from people with something to sell you
→ The new Authority Hacker MCP that plugs our membership into your AI agent
The watermark is real. Most of the fear is manufactured.
🔗 AI Accelerator: https://www.authorityhacker.com/ai-accelerator
💻 Learn Claude Code: https://www.authorityhacker.com/resources/learn-claude-code/
Claude Opus 5 Is Here And I Hate Working With It
2026/07/29
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Anthropic just shipped Opus 5, and on paper it beats their best models on nearly every benchmark. Then one of the first big reviews opened with "Opus 5 is here, and I hate working with it." Both things are true. We spent the week testing it inside our business to figure out which one matters for yours.
In this episode we break down:
→ Where Opus 5 genuinely beats Fable (and where it makes more mistakes)
→ The one real unlock for marketers, interactive pages that replace blog posts
→ A full 3D game one-shotted into a single HTML file
→ Cheap specialist models on OpenRouter for volume work
→ The new ChatGPT voice mode that runs your Mac from your phone
Use it where it's strong. Skip it where it's insufferable.
🔗 AI Accelerator: https://www.authorityhacker.com/ai-accelerator
💻 Learn Claude Code: https://www.authorityhacker.com/resources/learn-claude-code/
The Trick That Triples Your Claude Limits
2026/07/21
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Gael can write a full blog post using about 7% of his weekly Fable limit. Most people use 50% doing the same job.
The difference isn't a better prompt. He stopped letting the smartest model do the work at all. Fable briefs the task, Sonnet handles research, Opus makes the editorial calls, Codex writes the code. Fable just manages. With Anthropic cutting weekly limits by roughly a third, this stops being optional.
In this episode we break down:
→ Why Fable is a project manager and not a worker
→ How to build a routing table so delegation happens automatically
→ Why spawning 100 subagents costs you more, not less
→ Running eight threads at once without losing track of them
→ OpenAI's new model names and what the ChatGPT and Codex merge means
Token efficiency is about to be a job. Start learning it now.
🔗 AI Accelerator: https://www.authorityhacker.com/ai-accelerator
💻 Learn Claude Code: https://www.authorityhacker.com/resources/learn-claude-code/
5 Boring AI Automations Making Us 7 Figures
2026/06/10
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We run a seven figure business with two people and zero employees, and the reason is none of the flashy AI stuff you see on social media. It is the boring internal work: a support bot that helps members while we sleep, a database that flags which customers are about to cancel, and onboarding that runs itself at 6am every day. In this episode we open up the actual systems and show you exactly how each one is built.
Join our free live webinar on Tuesday 16th June: https://authorityhacker.com/webinar
In this episode we break down:
→ The WhatsApp onboarding skill that replaced a daily manual chore
→ How Gael shipped a full course's notes, images and thumbnails from one prompt
→ The $12/month server running our support bot 24/7 (and how it is protected from prompt injection)
→ A Supabase data warehouse that tells us which members are at risk of cancelling
→ The cancellation flow that drafts personalized save offers in seconds
Automate the boring stuff. That is where the money actually is.
🔗 AI Accelerator: https://www.authorityhacker.com/ai-accelerator
💻 Learn Claude Code: https://www.authorityhacker.com/resources/learn-claude-code/
What Actually Changed In Claude Opus 4.8
2026/06/05
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A lot of people refused to leave Claude 4.6. 4.7 felt off, the writing got worse, and their skills stopped behaving like they used to. Opus 4.8 dropped, and that feeling is gone.
We ran it through our real marketing skills. Meta ads, carousels, LinkedIn copy, a full one-shot website. Same prompts, same skills, just the new model. Here is how much better it actually is.
In this episode we break down:
→ Why so many people refused to upgrade past 4.6
→ Opus 4.8 vs 4.7 on real Meta ads (judge the concept, not the image)
→ The copywriter who can finally leave 4.6 behind
→ A one-shot website with GPT-image backgrounds built in
→ Why it is the best all-rounder now, even if Codex still codes harder
Not a revolution. Just the model that finally has taste again.
Business Owner Gets His Claude Code Setup Roasted
2026/05/21
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I let my co-founder roast my Claude Code setup live on this episode. He didn't hold back.
Five months in, I thought I had it pretty dialed. Turns out my Claude.md is missing the most important thing, my folder structure is making my life harder, and I'm still manually triggering tasks Claude could just do for me. We go through the whole audit and the specific fixes I'm making this week.
In this episode we break down:
→ Why Gael now says start on the Claude Desktop App, not VS Code
→ The "drift" problem nobody warns you about at 5 months in
→ The one rule every Claude.md needs so it maintains its own documentation
→ Why CLI beats MCP for Notion, Google Workspace, and more
→ How to stop being the manual trigger and let scheduled routines do the work
→ The "we're done" pattern that makes your skills get better as you use them
If your Claude Code setup feels like it's slowly drifting out of sync, this is the audit you needed.
🔗 AI Accelerator: https://www.authorityhacker.com/ai-accelerator
💻 Learn Claude Code: https://www.authorityhacker.com/resources/learn-claude-code/
GPT-5.5 vs Claude: I Switched For 7 Days
2026/05/01
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GPT-5.5 dropped last week and the internet hasn't shut up about it. Switch now. Drop Claude. Move everything to OpenAI.
So Gael actually did it. He swiped completely to Codex and GPT-5.5 for a week, ran the same business prompts on both models, and compared the real outputs side by side. The verdict isn't what you'd expect from the hype cycle.
In this episode we break down:
→ Why GPT-5.5 is more thorough but Claude still wins for marketers
→ The two-engineers analogy that explains where each model shines
→ How GPT-5.5 gives you 3x more usage on the $100 plan
→ Real head-to-head test: same brief, very different ad creative
→ Why you don't have to "marry" one LLM (and how to use both)
→ Inside the new Codex desktop app and where it beats Claude
→ Why people are moving back to Opus 4.6 from 4.7
→ Meta finally releases an MCP and CLI for ads
→ DeepSeek's new V Fall model and why it matters
Don't get distracted. Pick the right tool for the work in front of you.
🔗 AI Accelerator: https://www.authorityhacker.com/ai-accelerator
💻 Learn Claude Code: https://www.authorityhacker.com/resources/learn-claude-code/
We Just Tested ChatGPT Image 2
2026/04/22
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We just tested OpenAI's new image model and generated a YouTube
thumbnail of Gael that looks more real than he does. No cutouts,
no Photoshop, one prompt.
This isn't a marginal upgrade. On the LLM Arena benchmark, GPT
Image 2.0 jumped over 300 Elo in a single release. That's roughly
3x the jump we got from Nano Banana Pro. Production-grade ads,
fake Ahrefs dashboards, editable photos of you in places you've
never been. All from plain text prompts.
In this episode we break down:
→ The AI-generated thumbnail that looks too real
→ Making production ads and fake SEO dashboards in one prompt
→ Why graphic design just hit its ChatGPT moment
→ The +300 Elo leap and what it actually means for marketing
→ Claude Design, persistent dashboards, and the GPT 5.5 rumor
If you run any AI workflow that generates images, stop and swap
your model. This is the shift.
🔗 AI Accelerator: https://www.authorityhacker.com/ai-accelerator
💻 Learn Claude Code: https://www.authorityhacker.com/resources/learn-claude-code/
Podcast reviews
Read Authority Hacker Podcast – AI & Automation for Small biz & Marketers podcast reviews
Philooo 2026/04/10
Real people on top of the real ai news
All you need to know about ai actionable news for doers
HealyHoops 2024/07/11
So much knowledge
The “create an profitable online course” podcast dropped so much knowledge. One of the best recordings in a super solid podcast series. Highly recomme...
48232)384@137!: 2023/09/13
Super interesting podcast!
Such a great podcast and I find a lot of their guests extremely useful and interesting. As someone who’s in their first year of SEO and blogging, this...
Earcandy23 2023/08/22
One of my faves
This is one of my favorite online business podcasts, so much so that I even listen to the episodes whose titles don’t interest me. I know I’ll always ...
dxbos 2023/03/15
Solid advice
There’s a lot of garbage marketing podcasts out there, so the bar is pretty low IMO. But this podcast is one of the better search marketing ones
ASobering 2021/08/13
Such a wealth of knowledge! 🧠
This is one of the most insightful podcasts that I have ever come across! Gael and Mark do such a great job of sharing their wisdom and I love how the...
malfoxley 2021/05/21
Great show!
Gael and Mark, hosts of the Authority Hacker podcast, highlight all aspects of running and online business and more in this can’t miss podcast! The h...
Rich from PF Geeks 2020/12/28
Love the tactics
I've been cranking through episodes of AH this year while working out, driving, mowing the lawn--any time I can. I launched my site about a year and a...
CWCraft 2020/07/04
Please talk more slowly
Love the podcast, but have a really hard time understanding what Gael is saying. Please, please talk more slowly.
Caribbeangirlsf1234 2019/12/11
Super informative and enjoyable!
I recently listened to Gael and Mark’s episode on Wordpress plug ins and I couldn’t get enough - I was making so many notes. I recently launched my we...
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