Advertise on podcast: The Authority Hacker Podcast

6 months after a series of devastating updates for many legitimate sites, and the best advice Google could come up with is "𝘜𝘴𝘦 𝘣𝘶𝘴𝘪𝘯𝘦𝘴𝘴 𝘤𝘢𝘳𝘥𝘴 𝘵𝘰 𝘱𝘳𝘰𝘮𝘰𝘵𝘦 𝘺𝘰𝘶𝘳 𝘰𝘯𝘭𝘪𝘯𝘦 𝘣𝘶𝘴𝘪𝘯𝘦𝘴𝘴" ?! 🙄  Honestly, we're getting a little annoyed by Google's attitude towards all of this, and in today's episode, we tried to do what Google could not. We give you real examples of real sites that are not only surviving, but thriving ✨ in the current version of Google, to help you plan what to do next for your business. These sites have won despite Google's relentless updates and we've tried to identify: 👉 what they do 👉 why they may be winning 👉 and how you can emulate them. ____________________________________________ A special thanks to our sponsors for this episode, Digital PR and link building solution, BuzzStream: https://www.buzzstream.com/link-building ____________________________________________ Full show notes: https://www.authorityhacker.com/podcasts/7-sites-beating-googles-algorithm/

When a talented SEO like Cyrus Shepard becomes a Google Quality Rater, you know we'll get someone who has excellent insights on how Google evaluates your site and where you fail to impress them. So in this week’s episode, Gael asks Cyrus all the questions that matter to figure out: 👉 How much does EEAT really matter for Google and quality raters? 👉 Does Google give an unfair advantage to larger sites? 👉 And what's coming next from Google based on their recent updates to the Quality Rater Guidelines?  Full show notes: https://www.authorityhacker.com/podcasts/329-make-google-love-your-site/

In the last two years, Ahrefs, a tool that many people in the industry would agree is the best tool for the job, has lived long enough to see itself become the villain and many now associate the brand with corporate greed. So how did that happen and is it justified? No topic was off the table in this week’s episode with Tim Soulo from Ahrefs. Gael gets the 4-1-1 on their credit system, whether their search engine yep.com was funded by the price increase or not, and compares Ahrefs and their value proposition to the competition. Full show notes: https://www.authorityhacker.com/podcasts/328-did-ahrefs-fk-us/

In this week’s episode, Mark and Gael take a look at the sites who are acing the latest Google paradigm, analyze what worked for them, and adapt the business model so everyone can grow and thrive going forward. Full show notes: https://www.authorityhacker.com/podcasts/8-ways-to-adapt-your-seo-in-2024/

Predicting the future in this industry is NOT easy. But in this week's episode, Mark and Gael take a look at the predictions they made last year... and some of them are scarily accurate 😳 They also make a new set of predictions for 2024 of all the major changes they expect to see in the next few months, so buckle up! Full show notes: https://www.authorityhacker.com/podcasts/can-we-predict-the-future-again/

Our guest today doesn’t believe in EEAT, doesn't do any link building, uses AI to help in her content creation, makes most of her money from ads, and lost quite a bit of traffic in the recent round of updates. And yet her profits are actually the same now as they were before AI and the recent updates. In this episode, Gael sits down with Anne Moss - the archetype of a niche site builder that Google has been going after - to discuss exactly how she managed to do this, so you can too. Full show notes: https://www.authorityhacker.com/podcasts/325-ultimate-new-facebook-strategy/

In this week’s episode, Gael chats with Derek Hales, founder of Modern Castle and NapLab, which produce some of the best review content ever seen from a small publisher.  So good, in fact, that despite the recent Google updates that destroyed many sites in the industry, NapLab has actually seen signficant growth.  Join Gael and Derek as they break down NapLab’s extensive review process and discuss exactly how Derek continues to be successful in the ultra-competitive mattress niche. Full show notes: https://www.authorityhacker.com/podcasts/324-this-proves-that-eeat-actually-works-kinda/

In this week's episode, Mark sits down with Gabriela Covay to break down exactly how her company, Bright Valley Marketing, landed Authority Hacker over 30 links - including some DR90 ones - in their full digital PR campaign. And they'll give you a step by step on how you can do it, in any niche, for your website, too 🤩💪 Full show notes: https://www.authorityhacker.com/podcasts/digital-pr-expert-reveals-how-to-get-links/

South Africa is one of the best places in the world to recruit from - and it’s mostly being overlooked and underutilized right now.⁣ This week, Mark sits down with Doug Haines, the AH Pro member who co-founded Marketing Pros; a South Africa-based recruitment and staffing agency that specializes in finding the exact A-Players you need for your team.⁣ 💪 Get in touch with the Marketing Pros team to tap into new talent for your next hire! https://www.marketingpros.co ____________________________________________ Full show notes: https://www.authorityhacker.com/322-all-our-best-hires-come-from-this-country/

Now that the initial hype around AI has died down, in this week's episode Mark and Gael sit down to discuss what they really think of AI and how it can best be used in the real world. Full show notes: https://www.authorityhacker.com/podcasts/321-is-ai-overhyped/

How is AI, increasing inflation and the worsening of the overall global economy affecting the website market? In this week's episode, Mark sits down with Justin Cooke from Empire Flippers to discuss exactly how the website market has changed and what that means for you. A special thanks to our sponsors for this episode, Digital PR Agency Search Intelligence: https://search-intelligence.co.uk/  Full show notes: https://www.authorityhacker.com/podcasts/the-website-market-just-flipped/

In this week's episode, Mark and Gael and dive into various aspects of the affiliate marketing industry, comparing their own experiences with results from the Affiliate Marketing Survey.  Full show notes: https://www.authorityhacker.com/podcasts/new-survey-reveals-exactly-whats-changed-in-affiliate-marketing/