Advertise on podcast: The Tom Ferry Podcast Experience

You’re about to learn a new term that will majorly impact your business… and it’s just two, simple words courtesy of author and 30-year mortgage industry veteran JJ Mazzo: “Life rate.” Millions of homeowners feel stuck in their low mortgage interest rate. You hear it all the time – “Our rate is just too good. We’d love to move but we can’t sell now.” Here’s the problem: They’re not seeing the big picture. People are struggling financially due to “other” debt they’ve accumulated – their “life rate” – and failing to realize their home equity can actually solve their financial woes. On today’s podcast, JJ reveals the conversations you should be having to help these people convert “bad” debt to “good” debt – and earn more listings as a result. JJ’s tips provide a fantastic solution to a problem with no end in sight. On the pod, we also discuss: How to use “The Anniversary Call” to reengage past clients in a meaningful way Why new agents enjoy an advantage over certain veterans in today’s market – are you letting this happen to you? The importance of focusing on what you can control The aftermath of JJ’s first book, “Perseverance Principles,” and what to expect in his soon-to-be-released follow-up.   There are certain people with the ability to cut through the clutter and share tons of wisdom in the name of helping others. JJ Mazzo is definitely one of those people.    Don’t miss this episode. Watch or listen now!

“I just like a little bit of ridiculousness in my life.” That’s a direct quote from today’s podcast guest, Cassandra Marks, a highly successful agent from Vancouver, Washington. To understand what she’s referring to, I strongly suggest you watch this episode instead of just listening. And yeah, Cassandra might be a little ridiculous, but she’s also finely attuned to how to capitalize on her authenticity to build an extremely memorable personal brand. In addition to talking branding, we dig into: How Cassandra generates 40% of her business from agent-to-agent referrals Why YouTube is her marketing platform of choice and how she adapted her videos once she realized her primary audience Long hours and lost weekends – her initial Open House strategy that helped her gain a footing when she first got licensed Her proven system for keeping clients up to date throughout every transaction, and much more! If you’re still searching for a personal brand that reflects the real you, this is one episode you simply cannot miss.  Watch it now to let Cassandra’s philosophy guide your success!

I’ve got a quick but powerful message about breaking through and tapping into your full potential on today’s podcast. In just 12 minutes, I’ll share three areas of your life and business that warrant closer examination – and some strategic suggestions to spark your transformation. I’m talking about the “mechanism of suppression” and how to overcome this built-in tendency to underperform. Even when we know we’re capable of more, human beings tend to stop short of our true potential. But true outliers know how to conquer their mechanism of suppression. So press “Play” on this one to learn: How stacking small wins builds much-needed momentum for your business and alters how you view feel about yourself, how you act, and how others view you Why the people you surround yourself with matter more than you expect – and how to set yourself up for success more frequently 5 meetings that bring much-needed structure to your business (number 5 is absolutely crucial) Ready to stop suppressing your own success? Watch or listen now!

If you’ve ever wondered what successful real estate agents are actually doing on social media to generate business, this episode of the #TomFerryPodcastExperience is for you. My guest is eight-year real estate veteran Faith Barrett, who closed 126 transactions in 2025 and doesn’t hold anything back when it comes to: Her best advice for someone starting new on social – and the three core types of content she recommends Her weekly social posting strategy, including how she’s reached the point that local businesses actually DM her asking for collabs Where she finds inspiration and how she handles the logistics of it all AI’s role in her social media lead gen strategy, and much more! Faith is living proof that you can achieve everything you want in business, make it fun, and still have a life outside of real estate. If your social media presence feels inconsistent, uninspired, or disconnected from your business goals, our conversation gives you a practical blueprint to start making it work harder for you. Watch or listen now and apply Faith’s advice to your growing business. ------------ Interested in a FREE Coaching Consultation? Click Here: https://bit.ly/TFfcc For the majority of my life, I’ve been passionate and dedicated to changing lives by giving away the very best strategies, tactics, and mindset techniques to help you and your business succeed. Join me as we take this to level 10! ------------ Let’s Connect: Get Your Real Estate Coaching Consultation → https://www.tomferry.com/free-coaching-consultation/ Attend A Tom Ferry Event → https://store.tomferry.com/ Free Tools & Playbooks for Real Estate Agents → https://www.tomferry.com/agent-tools/ Visit My Website → https://www.tomferry.com/ Instagram → https://www.instagram.com/tomferry Facebook → https://www.facebook.com/TomFerry X → https://x.com/tomferry

Today’s podcast is dedicated to missed opportunities from all the great ideas you never implemented. You know the story… you get a new business idea, get excited, scribble it on a “to-do” list somewhere, and then… sink right back into your routine and forget all about it. Let’s change that. To help, I’m going to show you: How to eliminate distractions so you can improve your focus, clearing space for you to achieve more 5 key meetings that should be on your calendar every single week A sample “top performer” checklist of nine daily activities that the best agents do regularly  Why getting your goals “up and visual” is way more important than you think A simple way to prioritize ideas that helps you maintain focus and avoid overwhelm This episode is advice I shared toward the end of Success Summit earlier this month, but it’s relevant to anyone who has ever regretted their failure to act on an idea. Transformational ideas don’t belong on the back burner. It’s time to put them into action.  Watch or listen now. – Want more from Success Summit? Get OnDemand today: https://store.tomferry.com/products/ondemand-summit-2026/

What separates the best from the rest? In any profession, you have your elite performers… the top 5%... who seem to naturally differentiate themselves from everyone else. The question then becomes, “What makes them special?” I got the answer from Rockstar sports psychologist Gio Valiente, and last week, I shared it with the thousands of agents at my annual Success Summit. Today’s Tom Ferry Podcast Experience delivers an excerpt from that session, exploring five traits common to those extraordinary individuals. In it, you’ll learn: The reason why most people underperform compared to their potential Beyond talent and work ethic, why it’s critical to own your unique perspective How elite performers turn best practices into habits and repeatable processes Why letting go of the “control freak” mentality is crucial to your success, and more!   Here’s the harsh truth – all of us are capable of so much more than we actually achieve. If you’re ready to tap into your full potential, this is a can’t-miss episode! To catch up on the rest of the Success Summit main stage presentations, go to: https://store.tomferry.com/products/ondemand-summit-2026/  Social Copy   “You are not performing to your full potential.” 🤯 How you interpret that sentence 🤷‍♀️ says a lot about you. If it hurts, it’s probably because it’s true. If it motivates you, it means you’re ready to tap into more of what you’re capable of. Either way, I’d advise you to listen to today’s podcast episode. It’s an excerpt from last week’s Success Summit where I dive into five common traits of the world’s true 📈 top performers – the elite 5️⃣% who set themselves apart from everyone else.. Whether it’s Michael Jordan or the agent in your market who makes you think, “How do they do that?,” these elite individuals just do things differently.  You can, too. Watch or listen now. 🔗 Link in bio.

It’s likely you’ve never thought as deeply about the sales process as you will in the next 52 minutes – especially if you’re among the 82 percent of people who came into real estate with no formal sales training. My guest on today’s podcast is not only a powerhouse Baltimore team leader, but also the creator of the Control Selling Method.  Andrew Undem joins me to unpack the 9 “C”s that empower you in every sales scenario and how to incorporate them into your process.  Andrew goes deep on: Why sales skills are even more important in the age of AI How to embed your “close” early in the sales process – “Even more important than being a good closer is being a good opener.” 6 objectives you must achieve before beginning your actual presentation When and how to spell out the unique value you bring to a transaction   And so much more! Your ability to influence people has never mattered more, and the Control Selling Method is the modern sales approach every professional needs right now. Also… this episode is just the start of a much deeper examination of the Control Selling Method, so watch or listen now to lay the foundation for your future growth. Should Andrew and I go deeper on this topic? Go to www.ControlSelling.com to get on the wait-list for more.

Every 1000 YouTube subscribers generates between 1 and 3 real estate transactions a year. Here are the YouTube tips for real estate agents that make that math work in your favor. READY TO GROW YOUR REAL ESTATE BUSINESS ON YOUTUBE? Schedule a free call with a Tom Ferry consultant:https://www.tomferry.com/free-coaching-consultation/ THE BREAKDOWN: 73% of consumers are now searching for property on YouTube — and most real estate agents are not showing up. In this episode, Tom Ferry sits down with YouTube coach Aaron Cuha, author of Crazy Simple YouTube, to break down the exact YouTube tips for real estate agents that turn subscribers into transactions. The math is simple. One video a week gets you 5 to 8 thousand subscribers. Three videos a week gets you 25 to 35 thousand. Five videos a week and you hit 100 thousand in a year. Every thousand subscribers generates one to three real estate transactions annually. Aaron covers the complete system — channel setup, Gemini bio writing, TubeBuddy keyword research, naming your channel around search terms, semantic listening, the 12-minute property tour formula, post-production upload checklist, and advanced analytics. Real proof: Patrick OConor — zero to 80K subscribers in five months. Jonathan — first million dollar lead in 10 videos. Leah Courage — 150 leads from going viral. Aaron himself launched a Cabo channel 10 days before recording and hit 1200 subscribers ranking number one for every target keyword.

He skipped college. He got his real estate license. And he started making phone calls. Year 1: 6 homes. Year 2: 30 homes. Year 3: 75 homes. Year 5: On pace for 100. All before the age of 24. In this episode of Tom Ferry's Outliers series, Anthony unpacks exactly how he did it — the lead sources, the follow up strategy, the CRM obsession, the farming playbook and the mindset that separates outliers from everyone else. Here is what you will learn: - How he started at 18 with no sphere, no experience and no college degree - The Facebook ads strategy that fuels his business — $25 a day, 1-2% conversion - Why new construction was the growth accelerator nobody talks about - The two-text speed to lead system that converts more leads instantly - How to build a follow up strategy that pays off two years later - The geographic farming blueprint that gave him 35% market share in one neighborhood - The biggest mistake he made transitioning from buyer agent to listing agent - What a high volume day actually looks like — and how he manages task switching - How AI will handle 92% of what agents do today — and what that means for you   "The next escrow is always in my CRM." — Anthony Anselmo If you want to know how to sell 100 homes a year without burning out — this episode is your blueprint.

From $10M to almost quitting — to $143M in one year. These are the luxury real estate tips Manhattan's top agent wishes he knew sooner. Michael Franco started in real estate in 2008 with a law degree, 14 years of closing experience, and zero idea how to actually build a business. He sold $25 million his first full year. Then sat back and waited for the phone to ring. By 2012 he was down to $10 million and almost walked away from real estate entirely. Then he found coaching. And everything changed. Today Michael is one of Manhattan's most respected luxury real estate agents at Compass — with $1.5 billion in career sales and $143 million closed in 2025 alone. In this episode Tom Ferry sits down with Michael to unpack the luxury real estate tips, mindset shifts and business decisions that made the difference — including: • Why being a former attorney gives you an unfair advantage in luxury real estate • The 3 decisions that transformed Michael's career from $10M to $143M • How to earn trust with wealth managers, accountants and family offices • What luxury clients are really hiring you to do — and how to deliver it • The psychology of getting comfortable at a higher price point • The co-listing strategy that gets you into luxury real estate fast • The biggest pricing mistakes luxury agents make — and the scripts that fix them • The pre-launch phone and email campaign most agents completely skip • Where Michael is investing his marketing dollars in 2026 — and why print is out "Everybody has imposter syndrome in the beginning. You gotta get a little confidence, remove the ego, and just serve the customer." — Tom Ferry If you want to break into luxury real estate or take your high end business to the next level — this episode is for you. --------------------- Let’s Connect: Get Your Real Estate Coaching Consultation → https://www.tomferry.com/free-coaching-consultation/ Attend A Tom Ferry Event → https://store.tomferry.com/ Free Tools & Playbooks for Real Estate Agents → https://www.tomferry.com/agent-tools/ Visit My Website → https://www.tomferry.com/ Instagram → https://www.instagram.com/tomferry Facebook → https://www.facebook.com/ TomFerry X → https://www.instagram.com/tomferry

Most realtors sound like everyone else — and it's costing them clients every single day. Joanna Wiebe built a $30M business on client communication tips for realtors that actually work. Everything a realtor does every day is writing. Emails. Texts. Listing descriptions. Offer letters. Your bio. Your website headline. Your Instagram profile. And yet almost nobody in real estate was ever trained in the art and science of using words that actually get clients to say yes. That changes today. Tom Ferry sits down with Joanna Wiebe — the woman who coined the term "conversion copywriting" and built a $30 million business helping brands communicate better — to unpack the client communication tips every realtor needs right now. Here is what you will learn: • Why your homepage headline is almost certainly wrong — and the one fix that changes everything • How to write a realtor bio that makes clients feel understood instead of sold to • The voice of customer method — how to use your clients' own words to attract more clients • The Instagram bio formula every realtor should be using: "I help [blank] do [blank]" • Problem-Agitation-Solution vs Desire-Obstacle-Solution — which framework to use and when • Why AI produces generic copy — and what to do instead to stand out • The rehab center headline that got 400% more clicks and 20% more signups overnight • How one word change made people 4.6x more likely to act — and what that means for your listings "Value and differentiation are at the heart and soul of all marketing, all copywriting, all advertising." — Joanna Wiebe If you are a realtor who feels invisible online, sounds like every other agent, or just wants more clients to call back — this episode is for you. Get Joanna's Book: The Copy Selling System: https://copysellingsystem.com Follow Joanna Wiebe on Instagram for daily copywriting tips Tom Ferry Success Summit: https://www.tomferry.com/success Free Tools & Playbooks: https://www.tomferry.com/tools #TomFerry #ClientCommunicationTips #RealtorTips #JoannaWiebe #RealEstateMarketing

A 100-year-old brand you already know and trust is about to revolutionize real estate lead generation strategy forever. And their August 1st launch might be the biggest listing lead opportunity of 2026 — but only for the right agents. If I asked you how much your car is worth, there's one name that instantly pops into your head. Yes. Kelley Blue Book. Now they're coming for real estate — and your lead generation strategy will never be the same. A Name You Know. And One You Probably Don't, But Should. How did a former New York real estate agent and Harvard graduate named John Liss convince Kelley Blue Book to enter the home valuation game? That's exactly what Tom Ferry unpacks in this episode of the Tom Ferry Podcast Experience — including: • How Kelley Blue Book Homes is building a smarter real estate lead generation strategy by replacing oversimplified AVMs with accurate, data-based property valuations • Why this changes everything for sellers, buyers, and agents tired of Zillow Zestimate alternatives that still miss the mark • How TrueTrack gives agents hyper-local pricing intelligence that no automated valuation model can match • The subscription model that delivers real estate seller leads without a single referral fee • And most importantly — how to get in on the ground floor of the biggest listing lead opportunity of 2026 "Real estate is a hyper-specific game, and you really need to give people the experts where they're at," John says. Might that expert be you?

Sometimes the answer isn't to try harder. It's to try differently. We've all seen the fly that keeps slamming into the window. More effort. More force. More frustration. And yet, no breakthrough. The same thing happens in business. When something isn't working, our instinct is often to push harder. More calls. More hours. More hustle. But what if the real solution is to stop for a moment and look for a better approach? Ask for feedback. Learn from someone who's already solved the problem. Challenge the assumptions that got you stuck in the first place. Because breakthroughs rarely come from doing the same thing with more intensity. They come from gaining a new perspective. This week, ask yourself: Where am I trying to force an outcome that needs a different strategy?

Most people don't fail because they took the wrong shot. They fail because they never took one at all. The call. The email. The video. The conversation. The opportunity. Too many people get stuck waiting for certainty before they act. But clarity doesn't come before action. It comes from action. Take the shot. If it works, you get a result. If it doesn't, you get a lesson. Either way, you move forward. The people who win in business aren't always the smartest or the most talented. They're the ones willing to take the shot, learn from the outcome, and keep going. This week, stop overthinking. Pick one thing. And go for it. 👇 What's one shot you've been putting off that you need to take this week?

Most agents are layering AI on top of an already overwhelming workload — and wondering why they feel busier than ever.   This week on the podcast, TF Coach Emily Terrell breaks down what separates agents who drown in AI tools from the ones who use AI to actually buy back their time. Emily runs a real estate team, coaches roughly 14 hours a week, and handles eight speaking engagements a month — and she does it by treating AI as one integrated system, not a junk drawer of flashy apps.   If you're a top producer who's hit a ceiling because there's simply no more time left in your day… this is the episode you've been waiting for.   In this episode, you'll learn: The Five-Minute Rule: The mindset shift that has you hunting the small, repeatable tasks where AI quietly saves 5–10 minutes at a time — and how those minutes stack into hours. System Over Tools: Why fitting AI into the business you already run beats forcing your business into someone else's app. The 30-Second Listing Presentation: How Emily turned hours of manual prep into roughly 30 seconds of output after five minutes of data collection. The J-Curve of Adoption: The honest learning curve — anywhere from 30 minutes to 30 days — that every agent has to climb before AI starts giving time back. Building Your "Agentic" Team: The shift from doing every task yourself to managing a roster of AI automations that work while you sell. The 90/10 Future: Emily's prediction on where real estate AI adoption is headed over the next 7–10 years — and why waiting is the most expensive option on the table.   The structure that lets Emily run a team, coach, and speak without burning out is the same structure she builds with agents inside Tom Ferry coaching.   Ready to make AI work for you instead of adding to your plate?   Schedule a free call with a Tom Ferry consultant to learn more about coaching and see if it's right for you.   📞 https://www.tomferry.com/free-coaching-consultation/