Advertise on podcast: The Tom Ferry Podcast Experience

Tom Ferry’s Outliers series continues with a masterclass in high-volume scaling.   Doug Edrington doesn't just run a team; he runs a "team-ridge"—a brokerage that operates with the tight-knit culture and lead-generation power of a team. After 21 years in the business, Doug has cracked the code on per-person productivity, with his agents averaging an incredible 28 units per year.   This week, Tom and Doug dive into the tech, the shifts in mindset, and the "meritocracy" required to grow a business from 500 to over 800 transactions.   You’ll learn: The AI bots that Doug’s team uses to roleplay, book appointments, and more The controversial website move that lets buyers "swipe" to choose their agent before they ever see a house The 18-month rule of leadership that Doug lives by Breaking the "Family" Habit: Why treating your business like a family might be the one thing stopping your growth. The brilliant billboard strategy that won their marketplace   Want to see how your team can become an industry outlier like Doug’s?    Right now, Tom Ferry is running a special offer designed for team leaders looking to use this market to scale rapidly.   It starts with a short consultation to learn more and see if we’re a good fit. Schedule here: https://www.tomferry.com/free-coaching-consultation/   

Real estate is not a business for doomers.    Your mindset is the foundation of everything – your income, your quality of life, and the opportunities you attract.    Need help? That’s what we do at Tom Ferry Coaching.    Check out this free video that shows you the real systems that agents are using to master their own minds, manage their schedules, and boost their income.  🔗https://www.tomferry.com/ewebinar/

Tom Ferry's Outliers series is back — this time with a deep dive into the world of luxury real estate.   Lourdes Maestres runs a $100 million luxury team out of Fort Lauderdale with a team of just 15 people. And she travels four months out of the year.   Where most agents hustle harder to earn more, Lourdes rebuilt her business to do both — produce at the highest level and actually enjoy her life.   This week, Tom talks with Lourdes about exactly how she did it and how you can too.   If you think scaling means sacrificing your freedom… this episode will prove you wrong.   You'll learn: The team restructure that unlocked her freedom (and why she cut her roster nearly in half) The mailer campaigns quietly driving her luxury pipeline Why she ditched lead buying — and what she replaced it with The "cheesy" marketing move that landed a $13.5 million listing Why even a $100M producer won't make a major decision without a coach   And as you'll learn from Lourdes, having a sounding board at every level of success isn't optional — it's the strategy.   Ready to build a business that gives you more of everything?   Schedule a free call with a Tom Ferry consultant to learn more about coaching and see if it's right for you. 📞 https://www.tomferry.com/free-coaching-consultation/ 

What’s the material your business is made out of? That’s the question of the week.    Because if a market shift can blow your house down, it’s time to start laying some real bricks.    If your business feels unstable, inconsistent, and fragile in any way, Tom Ferry has the free trainings, podcasts, and playbooks to help.  🔗TomFerry.com

Tom Ferry’s Outliers series is back, with a special focus on building and leading extraordinary real estate teams!   Kyle Zene was just 27 years old when he opened his own brokerage in February of 2020—a few weeks before the world shut down.    Where most leaders would’ve panicked, Kyle pivoted his strategy and implemented systems that allowed him to step out of production and double his business every year since then.   This week, Tom talks with Kyle about exactly how he did it and how you can too.    If you're still the hardest-working person on your team… this episode will show you what's actually holding you back.   You’ll learn: The single hire that lets you step out of production How to use AI to spot missing opportunities & lost deals The decision-making habit of today’s best leaders How to guarantee your agents keep getting better (hint: it’s not training)   And as you'll learn from Kyle, the structure behind his growth was built inside Tom Ferry Team Coaching.   Ready to stop being the engine and start building the machine?  Visit https://www.tomferry.com/coaching-team/ to learn more.

How long does it take you to write the perfect email or send the perfect text? By the time you're done, someone else will probably already have that listing appointment. Real estate isn’t about perfect. It’s about first and fast.    Are you serious about growing your business FAST? Coaching is the shortcut that makes sure you make the right moves and never miss a beat.  Schedule your free consultation to learn more: 🔗https://www.tomferry.com/free-coaching-consultation/

13 million views. 8 years later. And it still hits a nerve.   Back in 2017, Tom posted a video about how the wealthy manage their money, and the internet lost its mind. Now he's back to react to it. Not because he had to. Because he couldn't not.   Most of what he said back then? Still dead-on. But some things have changed in the last 8 years. And the stuff that's changed might surprise you.   This is the reaction video that will change the way you think about money — for good.   In this episode, you'll learn: Why top producers get stuck in a cycle of rich and broke, and how to break it The "Three C's" quietly killing your financial growth Why 80% of agents are making a critical mistake with every commission check Tom's personal "1% per quarter" strategy for compounding net worth over 20 years Why singles and doubles beat home runs every time   Ready to build real wealth?   Tom Ferry Coaching members get exclusive access to Financial Foundations — an on-demand training led by Toby Mathis of Anderson Business Advisors, one of the top financial strategists in the game.    This tool is only available to coaching members and is built specifically for real estate professionals ready to gain financial awareness, make informed decisions, set realistic goals, and achieve financial freedom and success!   Book a free call with a Tom Ferry sales consultant to learn more about coaching and see if it's right for you. 🔗 https://www.tomferry.com/real-estate-coaching-programs/    🎥Want to see the original video? Check it out here: https://www.youtube.com/watch?v=wJB90G-tsgo

This is something that a lot of business owners don’t want to hear. And if you’re one of them, then you especially need to hear it.    The easy way is the easiest way to keep wasting time and money.    Ready to choose a better way?    Tom Ferry's Coaching doesn’t make the things you do easier — it makes YOU more capable of doing hard things with less pain.    And it guarantees that your hard work pays off.    Schedule a free consultation now to learn what I mean. 🔗in bio.   

Stop guessing and start generating. In this impromptu masterclass, Tom Ferry reveals why most real estate businesses are currently in a state of "disease"—and the exact, unapologetic steps required to move past "wellness" and into "greatness."   If you feel like you're "waiting" for the market to improve while top producers are pulling ahead, this is your wake-up call. Tom breaks down the professional standards that separate the industry's wealthiest agents from the rest, including the specific daily habits that build an unstoppable flywheel of success.   In this episode, you’ll discover: The 3 Emotional States of Business: Are you operating in disease, wellness, or greatness? The Checklist Rule: How to get things done with less mental strain. The 200-Day Challenge: A simple commitment that will transform your bank account and your self-esteem. The 5-5-4 Power Routine: The exact conversation counts you need in your CRM every single day. 4 Weekly "Anchor" Meetings: The secret to maintaining momentum and managing the health of your business.   Ready to achieve greatness?   Don't leave your success to chance. Schedule a free coaching consultation to see how Tom Ferry Coaching can help you dominate your market:   🔗 https://www.tomferry.com/consultation/

There are three things killing your happiness and success. You probably do them every day, but if you stop them now, I promise that everything in your life will improve. Give it a shot now.  Need help getting your mind & business in check? Schedule a free business strategy session and learn how to take real control of your life: https://www.tomferry.com/real-estate-coaching-programs/ 

Does it ever feel like everything in your life is all mixed up (finances, health, discipline, etc.)? Most agents focus on moving from a state of “dis-ease” to “wellness,” but I’ll tell you, wellness isn’t where you want to be. Greatness is achievable, and in this Mindset Monday, I’ll let you know what it takes to get there. 

Welcome back to Tom Ferry's Outliers Series—where we unpack the mindset and disciplines of agents doing extraordinary things.   This week, Tom sits down with Chris Wolf — a former home builder and house flipper who made a career pivot into real estate sales just 14 months ago. He knew no one in his market. He had no sphere of influence. And he had a family counting on him.   He finished his first year at $510,000 GCI. But it wasn't luck, a hot market, or a secret strategy that got him there….   In this episode, you'll discover:   Why he hired a full-time assistant just two months into his career — and why it was the best decision he made The two lead sources responsible for 78% of his transactions How he went from $130K GCI in his first six months to $380K in the second — and what changed The "just start" strategy he uses on the 40% of days he doesn't feel like doing the work Why personal responsibility — not market conditions — is the only variable that matters   If you're waiting for the market to get easier before you go all in… this episode is your wake-up call.   And as you'll learn, Chris credits his explosive first year to working with a Tom Ferry Coach. Want proof that you can hit $500K GCI before your second anniversary in real estate?   Schedule a free call with a Tom Ferry consultant to learn more about coaching and if it's right for you: 📞 https://www.tomferry.com/free-coaching-consultation/

Welcome back to Tom Ferry's Outliers Series—where we unpack the mindset and disciplines of agents doing extraordinary things.   This week, Tom sits down with Joy Lynn, a Salt Lake City agent who started last year with a $250,000 GCI goal… then blew past it so fast she had to keep raising the ceiling. She finished the year at $750,000.   But it wasn't a new tool, a viral strategy, or a lucky market that got her there.   It was a simple rule that’s far more powerful than anything else.    In this episode, you'll discover: The gap that’s probably costing you hundreds of thousands of dollars A 90-day rule for evaluating new habits, systems, or prospecting methods The non-negotiable morning routine she credits for her entire transformation Why she stopped cold calling – and what she did instead   If you're working hard but keep chasing the next shiny object… this episode will stop you in your tracks.   And as you’ll learn from the episode, Joy credits her success to working with a Tom Ferry Coach.    Want proof that you can 3X the highest goal you’ve ever set in your life?    Schedule a free call with a Tom Ferry consultant to learn more about coaching and if it’s right for you: 📞 https://www.tomferry.com/free-coaching-consultation/ 

Want to know how to emulate success as a real estate agent? In this Mindset Monday, I’ll show you exactly how it’s done, so you can stop reinventing the wheel and start seeing results. You’ll learn exactly what to do, what to observe, and how to get out of your own way. Watch it now! 

Welcome back to Tom Ferry’s Outliers Series—where we unpack the mindset and disciplines of agents doing extraordinary things.   This week, Tom sits down with Mario De Santes, an Italian immigrant who arrived in the U.S. with $100, no English, and a willingness to do whatever it took. Fast forward 11 years… and he’s now a $1.25M GCI producer, commercial building owner, and fully present husband and father.   But his journey wasn’t clean.   In this episode, you’ll discover: The wake-up call that forced him to rethink success How coaching helped him hit a 10-year goal in one year The mindset shift that eliminated burnout The systems and energy standards that changed everything   If you’re working hard but feel like something’s off… this episode will challenge you.   Ready to build your next level the right way?   Schedule your free Business Strategy Session and discover what coaching could unlock in your business.   📞 https://www.tomferry.com/free-coaching-consultation/