Welcome to The Persistent Entrepreneur Podcast, where grit meets inspiration. Join David Hill, two-time author, business coach, world-class sales trainer, top real estate broker, Ironman athlete, and 23 years sober, as he interviews relentless entrepreneurs, visionary business owners, and trailblazing leaders who've mastered the art of perseverance and refusal to quit.
Each week, David uncovers powerful stories of overcoming obstacles, seizing opportunities, and turning persistence into victory. Guided by his mantra, "I exist to persist," David and his guests share actionable strategies and mindset shifts to fuel lasting achievement.
Whether you're a seasoned business owner or just starting your entrepreneurial journey, this podcast will inspire and equip you to tackle your goals with persistence and purpose. Let's rise, one story at a time!
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Check latest episodes from The Persistent Entrepreneur podcast
Will AI Kill Your SEO & AEO Rankings on Google? Matt Diamante #470
2026/09/22
I'm Matt Diamante, the founder of HeyTony, a multi-million dollar SEO agency I bootstrapped from the ground up in Hamilton, Ontario. No investors, no paid ads, just organic growth from day one. I'm also the Amazon #1 bestselling author of Get Found, a no-fluff guide that shows business owners how to rank higher on Google and become their customers' first choice without relying on paid ads. I've also built an audience of 600K+ across Instagram and TikTok through daily content. These days I split my time between running the agency, writing, and teaching SEO and organic growth strategies that actually work.
ww.instagram.com/heytony.agency
www.tiktok.com/@heytonyagency
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The 5 Gaps And Lies that Hold Entrepreneurs Back & The Fix - Annie Yatch #469
2026/09/15
Meet Annie Yatch—a former counterterrorism analyst turned elite performance coach for billionaires, CEOs, and special operations leaders. Trained in business intelligence, neuroscience, and advanced energy work, Annie helps high performers do what strategy alone never could: eliminate the internal patterns that quietly cap their success. Her work bridges future-focused action plans with deep nervous system and identity rewiring—unlocking more money, stronger leadership, and healthier relationships at the highest levels. When it comes to Annie, expect precision, depth, and insights that permanently shift how you lead, decide, and perform
www.reinventionxo.com
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Why AI Still Fails Without Human Collaboration | Tim Lidman #468
2026/09/01
AI is getting smarter, but most people are still forced to use it like a puzzle. Tim Lidman reveals why that's backwards and how Clyde is built to let humans and AI actually collaborate on real problems, without needing to become a prompt engineering expert.
David Hill talks with Tim Lidman, founder of Clyde, about a more practical way to use AI in real work. The big idea is simple: instead of forcing people to master prompt hacks and model settings, Clyde is built to help humans and AI work together inside a shared collaboration workflow.
Tim explains why he believes today's LLMs are powerful but still limited by pattern recognition, and why that matters for consulting, sales, proposal writing, and problem-solving. He also walks through how Clyde structures a session with problem clarification, AI advisors, human contributors, and fact checking to improve both speed and trust.
Key topics Tim breaks down Clyde as an AI native collaboration platform designed for humans and AI to work on real problems together.
He argues against the idea that AI will simply replace all software because most users still need to learn prompt engineering, context engineering, loop engineering, and related methods.
Tim explains his background in collaboration software, including work on ThinkTank, which was acquired by Accenture in 2021.
He distinguishes between what humans do best and what AI does best, saying humans are stronger at ideation, new information, judgment, and change implementation.
He describes how Clyde starts by helping users clarify the real problem before generating solutions, instead of guessing intent the way many LLMs do.
He shares how Clyde brings in AI advisors with different domain expertise, such as finance, sales, operations, and talent, depending on the task.
He explains Clyde's AI advisor studio, which lets users build custom advisors using their own knowledge, past projects, and thought leadership.
He gives a detailed example of proposal and RFP response workflows, where Clyde can pressure test a deal, surface win themes, and improve trust with fact checking and source breadcrumbs.
David shares how he uses AI in sales for prospect research, industry research, and creating personalized presentations and templates. Tim compares Clyde to Perplexity by saying Perplexity is more like a researcher, while Clyde is more like a consultant.
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How to Get Found Online in the World of AI Search | Persistent Entrepreneur Podcast #467
2026/08/18
David speaks with Alison Barrows of Ronn Tech Web Solutions about how search has changed in the age of AI, what businesses need to focus on to stay visible, and why clarity matters more than ever. The conversation breaks down practical ways to improve discoverability across websites, Google Business Profile, reviews, and AI-generated search results. Alison explains how she helps local service businesses get found online by combining traditional SEO, keyword and prompt research, Google Ads data, and AI visibility checks. The episode is especially useful for entrepreneurs who are trying to decide where to spend limited time and budget. Key topics In this episode, Alison explains why the old keyword-first SEO model is giving way to prompt-based search behavior, where people ask full questions instead of typing short phrases. She emphasizes clarity as the starting point - businesses need to know exactly what they want to be known for before they can rank for it. We discuss the difference between what business owners think people search for and what customers actually ask AI or search engines. Alison shares that the best answer wins: your website needs to provide the most useful, specific response to the real question people are asking. She recommends putting FAQs on every page of a website, not just a single FAQ page, so both users and bots can quickly find answers. The conversation covers why owned content still matters, and why a website remains more valuable than relying only on social media platforms. Alison explains how traditional SEO still matters in AI search, including hierarchical headings, meta titles, meta descriptions, trust signals, and strong site structure. We discuss how Google Ads can be used as a research tool, even on a small budget, to find the questions and terms real customers are using. She breaks down domain authority and why backlinks from high-authority sites can still help visibility. The episode closes with practical advice for businesses: make the website clear, structure the headings properly, and get an AI audit to see whether you are showing up in AI answers at all
"The most important thing is clarity."
"You have to have the best answer to the question online."
"What question do I want to have the best answer to on the internet?"
Action items Decide what your business wants to be known for in one clear sentence. Write your site content around the real questions customers ask, not just the keywords you wish they used. Add FAQs to each important page of your website. Make sure your headings are structured logically with an H1, H2s, and H3s. Review your meta titles and meta descriptions for each page. Check what AI says about your business and whether you appear in its answers. Compare your page against competitors in an incognito search and look for gaps. Use Google Ads data, if possible, to learn what people actually search for. Get 14 Day Go-High-Level Trial
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SEO vs AEO vs GEO — What Works in AI Search with Callum Kennard #466
2026/08/04
AI search optimization is rewriting how buyers find businesses, and SEO alone no longer gets you in the answer. Callum Kennard, Head of Sales at ClickSlice, joins David Hill to unpack the difference between SEO, GEO, and AEO — and what it takes to get recommended by ChatGPT, Claude, and Gemini.
Most people think AI killed SEO. It didn't. SEO became the infrastructure layer underneath a much bigger system, and the businesses figuring that out right now are getting a first-mover advantage in a $750 billion market.
Three things you'll take away:
Why SEO didn't die — it became the foundation AI search is built on How reviews, content, and reputation drive whether an AI names your business The first-mover window that's open right now, and what to do inside it Small brands are already outranking household names like Argos and IKEA in AI recommendations. Callum explains how — and what you can do this week without a multi-year timeline or a seven-figure budget.
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ClickSlice: https://www.clickslice.co.uk/
LinkedIn: https://www.linkedin.com/in/callum-kennard/
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Train Like a Black Belt, Think Like a CEO. Be an Entrepreneur| Benjamin Chen on the TPE Podcast #465
2026/07/14
Benjamin Chen is a serial entrepreneur, supply chain expert, and black belt in Tae Kwon Do, Hapkido and Brazilian Jiu Jitsu. He has successfully built businesses across industrial, enterprise software, cloud, and consumer internet sectors. He's sat on the boards and senior management teams of 4 companies that have gone public in the U.S.; raised $500+M of investment capital; His new book is Lessons from the Mat: The 12 Martial Arts Principles that Will Help You Succeed in Business and in Life. Learn more at FromtheMatAcademy.com.
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Using DISC to Grow Your Real Estate Business Norman Hardman #464
2026/06/30
he Persistent Entrepreneur Podcast with David Hill
Guest: Norman Hardeman, Hardeman Homes Team — Columbus, Georgia
In this episode, David Hill flips the script and lets top real estate agent Norman Hardeman take the wheel. Norman interviews David on one of his most powerful tools for building a real estate team: the DISC behavioral assessment. They break down each personality type, how to identify them in clients and team members, and how to adapt your communication style to close more deals and build a stronger team.
What You'll Learn:
What DISC is and how it differs from Myers-Briggs and StrengthsFinders A breakdown of each DISC type (D, I, S, C) and their real estate applications How to use DISC when hiring and placing team members in the right roles How to identify a prospect's personality type within seconds of answering the phone Why the wrong approach with an S or C personality can cost you a listing How David uses DISC alongside John Maxwell's leadership principles A live role-play of a for-sale-by-owner cold call using DISC in real time Norman's firsthand experience as a high-C agent building a listing-focused business Resources Mentioned:
DISC Assessment + 45-min consultation with David: davidihill.com/disc ($297) GoHighLevel free 2-week trial: davidihill.com Connect with David on all socials: @DavidIHill All tools, webinars & AI resources: davidhill.link Connect with Norman Hardeman: Hardeman Homes Team, Columbus, GA Get your own DISC: www.davidihill.com/disc
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#RealEstateTeam #PersistentEntrepreneur #DavidHill #NormanHardeman #BehavioralAssessment #RealEstateSales #ListingAgent #TeamBuilding #SalesTraining #JohnMaxwell #RealEstatePodcast #EntrepreneurMindset #ForSaleByOwner
Hire Better, Sell More & Communicate Better with DISC | David Hill #463
2026/06/16
Hire Better, Sell More & Communicate Better with DISC
What if you could instantly understand how someone thinks, communicates, and makes decisions — before you ever pitch them, hire them, or lead them? In this episode, David Hill breaks down the DISC behavioral assessment and how mastering it will transform the way you sell, hire, and connect with everyone around you.
David shares his own DISC profile (DCI), walks you through each of the four behavioral styles — Dominant, Influential, Steady, and Compliant — and reveals how recognizing these patterns in others (and yourself) is the single biggest lever you can pull to become more effective in business and life.
Episode: Hire Better, Sell More & Communicate Better with DISC Host: David Hill — Maxwell-certified trainer, coach & speaker | 36 years in sales | 20 years studying & teaching DISC
What You'll Learn in This Episode:
What the DISC assessment is and why it matters in sales, hiring, and leadership The four DISC behavioral profiles: D (Dominant), I (Influential), S (Steady), C (Compliant) How to recognize each style's patterns so you can communicate more effectively Why 85% of your success comes from people skills — not technical skills (Carnegie Institute study) How David went from being a high-D, task-focused top producer to a well-rounded communicator Real-world examples: elevator test, vacation packing, checklists, and more How to use DISC in your hiring process before bringing someone onto your team What Shark Tank's Robert Herjavec revealed about how they choose who to invest in A walkthrough of David's actual DISC assessment results The history of behavioral profiling — from ancient philosophers to William Marston (1940) Key Quotes:
"I would rather have the ability to deal with people than any other ability at all." — John D. Rockefeller
"9 out of 10 times on Shark Tank, they pick based on the person, not the project." — Robert Herjavec
Resources & Links Mentioned:
📊 Get your own DISC assessment + 45-min consultation with David → davidihill.com/disc (first 25 people get a special offer) 📖 Everyone Communicates, Few Connect — John Maxwell 📖 The 15 Invaluable Laws of Growth — John Maxwell Get Go High Level: 2 Week Trial https://www.gohighlevel.com/?fp_ref=david-i-hill-training25 About the Host: David Hill is a Maxwell-certified trainer, coach, and speaker with 36 years in sales and 20 years teaching the DISC behavioral assessment. He trains salespeople, entrepreneurs, and business leaders how to communicate more effectively, hire smarter, and close more deals.
Enjoyed the episode? Subscribe, leave a review, and let David know who you'd like to hear from next!
Connect with David on LinkedIN: https://www.linkedin.com/in/davidihill
Is confused messaging costing you money and customers? Glenn Rudin & David Hill #462
2026/06/02
In this episode of The Persistent Entrepreneur Podcast, David Hill sits down with Glenn Rudin, "The Message Master," a high-energy sales and marketing coach, business strategist, and branding expert with more than 40 years of experience. Glenn breaks down why confused messaging is one of the biggest reasons businesses struggle to attract clients and grow revenue. You'll hear practical tips you can use right now to sharpen your message, communicate your value more clearly, and position your business for faster growth.
https://www.linkedin.com/in/glennrudin/
www.davidihill.com/online
https://www.gohighlevel.com/?fp_ref=david-i-hill-training25
The Four Levers of Negotiating Sales in a World with AI. Todd Caponi #461
2026/05/19
Todd Caponi, CSP® is the author of two award-winning books, The Transparency Sale, and The Transparent Sales Leader. His third book, Four Levers Negotiating, will be released in early 2026. Todd is a multi-time C-Level sales leader, a behavioral science and sales history nerd, and has led at two companies through successful exits. He now speaks and teaches revenue organizations and their leaders on leveraging transparency and decision science to maximize their revenue capacity as Principal of Sales Melon LLC.
https://www.linkedin.com/in/toddcaponi/
http://instagram.com/saleshistorian/
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Own the Room: How to Confidently Communicate in Real Time with Jake Stahl #460
2026/05/05
In this episode of The Persistent Entrepreneur Podcast, host David Hill sits down with Jake Stahl — communication strategist, behavioral psychology specialist, and creator of the Strata Framework. Jake shares how a personal battle with opioid addiction 16 years ago forced him to rebuild the way he connected with people, ultimately inspiring a powerful methodology that blends behavioral psychology, social psychology, and neurolinguistic programming. Together, David and Jake break down the biggest communication mistakes entrepreneurs make, why 80% of communication is non-verbal, and how to read people in real time to close more deals — without pressure or manipulation. Whether you're a founder, sales professional, or anyone looking to own the room, this episode is packed with real, actionable takeaways.
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@owntheroomwithjakestahl
www.thejakestahl.com
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Why You Should Never Type an Email Again (The 3x Productivity Hack) #459
2026/04/14
Your keyboard is the #1 bottleneck to your productivity — and most people have no idea they need to stop typing emails.
In this episode, we break down The Whisper Shift: the AI-powered workflow that lets you operate at the speed of thought, not the speed of your thumbs. A Stanford study found that speaking is 3x faster than typing — and new AI tools have finally eliminated the one thing that made dictation a nightmare: the "edit tax."
Why typing is killing your flow state (the cognitive science)
The real speed gap: 40 wpm typing vs. 150–180 wpm speaking
How modern AI auto-cleans your speech in real time
The best tools to build your own Voice Stack
A simple 3-step plan to make the switch starting today
Whether you're writing emails, Slack messages, or documents — this episode will change how you think about your computer forever.
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👉 Subscribe for more episodes on AI, productivity, and the future of work.
Whisper Flow — Best for day-to-day use (emails, Slack, coding). Great free tier to start.
Local Whisper — Best for privacy-conscious users. Runs entirely on your machine, no cloud.
Key Concepts:
The Edit Tax — The time and mental energy wasted cleaning up dictation errors. Modern AI has eliminated it.
The Whisper Shift — The movement from keyboard-first to voice-first computing.
Cognitive Load of Typing — Research showing typing forces your brain to process one keystroke at a time, breaking your flow state.
#TheWhisperShift #ProductivityHacks #VoiceFirst #AITools2026 #WorkflowOptimization #gohighlevel
The Entrepreneur's AI Revolution: Why Your Sales Team Can't Afford to Ignore AI #458
2026/04/07
In this episode of the Persistent Entrepreneur Podcast, David I. Hill breaks down why the AI revolution is the single most important shift entrepreneurs need to embrace right now — and exactly how to start using it to grow your business.
David draws powerful parallels between the industrial revolution, the manufacturing revolution, and today's AI revolution, showing how the entrepreneurs who adapt will thrive while those who resist will fall behind. He walks you through the four choices you have with AI — use it, teach it, sell it, or build it — and shares the real tools he uses daily, including ChatGPT, Claude, Manus, Gemini, Grok, and more.
Plus, David introduces his proven 6-Step AI-Powered Sales Cycle to help you build a consistent pipeline, stop losing deals, and close more with less effort.
🔗 Download David's FREE AI Toolkit: www.davidihill.com/ia
The AI Sales Team on YouTube
https://youtu.be/6WXCtLa7fac?si=hSfRW_QUAe3Maj6K
www.davidihill.com
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How To Thrive In Uncertain Times with Erik Huberman & David Hill #457
2026/03/31
In this episode of the Persistent Entrepreneur Podcast, host David Hill sits down with Erik Huberman — founder and CEO of Hawke Media and marketing expert who has helped scale over 5,000 brands including Red Bull, Verizon, and Crocs. Erik shares his unfiltered perspective on what it takes to survive (and thrive) as an entrepreneur after six years of unprecedented volatility.
From navigating inflation and geopolitical instability to leveraging AI without falling for the hype, Erik breaks down the mindset and strategies that separate the businesses that endure from those that fold.
Key Takeaways: Businesses only fail for two reasons: getting underwater financially or leadership giving up The entrepreneurs who've survived the past six years built a "figuring it out" muscle AI should be used to do more with the same, not more with less — cutting costs is a race to the bottom Don't get shiny object syndrome with AI; just staying on top of it puts you ahead of most competitors Content flooding (10-12 posts/day per channel) is being rewarded right now, but authenticity still matters Using generative AI to replace real marketing breaks trust — it looks fake and sets the wrong tone The Hawke Method's three pillars: Awareness, Nurturing, and Trust Build a business you love to run — that's the real key to persistence.
Hawke Media — hawkemedia.com The Hawke Method (book) — Available on Amazon & Barnes and Noble Hawke Fest — October 1st, Santa Monica Pier Erik Huberman on social: @ErikHuberman
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EntrepreneurMindset #ThrivingInUncertainty #AIForBusiness #MarketingStrategy #PersistentEntrepreneur
The AI Cybersecurity Threat Most Entrepreneurs Don't Know Exists Yet | #456
2026/03/10
In this episode, David Hill sits down with Ephraim Alexander Ebstein to explore the intersection of AI and cybersecurity in modern business. They discuss practical AI implementation strategies, common pitfalls, the reality of AI's limitations, and the growing threat landscape in cybersecurity. Ephraim shares insights from years of deploying AI solutions and protecting businesses from cyber threats, offering actionable advice for entrepreneurs looking to leverage AI while staying secure.
https://www.linkedin.com/in/ephraim-ebstein-5a2a1a10/
YouTube: https://www.youtube.com/c/DavidHillcoach
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#AI #Cybersecurity #Entrepreneur #BusinessOwner #ArtificialIntelligence #AIThreat #CyberThreat #BusinessSecurity #AIBusiness #DigitalSecurity #Podcast #BusinessPodcast #EntrepreneurPodcast #AITools #TechForBusiness #SmallBusiness #OnlineBusiness #BusinessGrowth #FutureOfBusiness #AIAutomation
Podcast reviews
Read The Persistent Entrepreneur podcast reviews
4.9 out of 5
145 reviews
★★★★★
Kums24 2026/01/12
A great resource you need
Every entrepreneur needs go-to resources, and this podcast is one of them.
Building a business is a battle, and David’s podcast feels like a reserve y...
★★★★★
Rutakangwa 2025/09/17
Authentic, Insightful, and Refreshingly Real
I had the pleasure of being a guest on this podcast, and it was one of the most natural, thoughtful conversations I’ve had. David doesn’t just ask que...
★★★★★
rtorrison 2025/09/03
Great host
Just had the opportunity to be a guest with David Hill. It was an easy process, he asks great questions and allows for the freedom of conversation. I ...
★★★★★
Jhuntzicker 2025/08/14
Great interviews!
Truly authentic conversations that motivate and inspire without hype, it must listen
★★★★★
Michael chernow 2025/08/06
Always great insights
As an entrepreneur having resources like this podcast to turn to is a massive optimization. This podcast covers so many aspects of entrepreneurship!
★★★★★
MRDSpeed 2025/05/27
Top podcast for Entrepreneurs
Real Advice from real entrepreneurs who have been there! Highly recommend this podcast for a dose of motivation and expert tips from some of the best...
★★★★★
Gateman84 2025/03/07
Great Show!
Had a wonderful opportunity to guest on this show, great questions, great dialogue. Highly recommended!
★★★★★
Kelley Tyan 2025/02/06
Perseverance in action!
I am loving this podcast so much! Every episode is packed with perseverance and passion. It’s always the push I need to keep me going and climbing my ...
★★★★★
Disgusted with Sonos 2024/10/31
Worth the listen entrepreneurs
Compelling, practical and actionable ideas. Great variety of guests
★★★★★
PSA2011 2024/10/16
Love David Hill and his guests
David brings on the most interesting people who share what they’ve discovered about life and how to live it at the highest levels!