Advertise on podcast: Experts On The Wire (An SEO Podcast!)

Kristine Schachinger is an SEO Consultant, specializing in Technical SEO, SEO Website Audits, Growth Strategies, Google Penalty Recovery, Accessibility, Usability, LLMs, & Social Media. She has been an SEO for over 15 years and helped sites like Instacart, Vice, Zappos, usa.gov and many more. Topics In This Episode Include: * Why AI vs Human Content Comparison Studies are Silly * How AI has Changed SEO * How Does Google Detect “AI Content”? * Deep Dive Into The Helpful Content Update * Google’s Search Generative Experience * Why Core Web Vitals Is NOT a Ranking Factor Now * E.A.T.T. Myths and Why It’s Not a Ranking Factor, Ranking Signal or Ranking System * How To Learn About SEO From “The Source” * How To Find and Hire The Right SEO (And how to attract the right clients if you are an SEO) * Kristine’s Approach to Providing SEO Consulting Listen Now! Related Episodes You Might Like * Surviving SEO in an AI World with Sara Taher * “The Email” (A Solo Episode from 2017 about Google Phantom Update) Tools Mentioned * Midjourney * Sitebulb * Content Aced (50% off – affiliate link) * More being added soon! Articles, Resources, and Links Mentioned * Kristine’s Post About AI vs Human Content * Detecting AI Content with Watermarking (NY Times) * Google’s Developer Guide to Ranking Systems * Kristine’s Post About “EEAT” on LinkedIn * My article from 2020 about EAT and Core Updates * More Being Added Soon! Find Kristine Online * Kristine on LinkedIn  

Join me for 5 mins with some updates about Experts on the Wire (and new episode announcements!) Listen Now! Check out Content Aced – a high-powered research assistant tool that helps you find topical gaps in your content: https://www.evolvingseo.com/contentaced for 50% off.

  If you’re trying to keep up with AI in the SEO world, while remaining strategic and not just following a checklist, this episode is for you! My guest today is Sara Taher who has been an SEO consultant since 2014. Topics In This Episode Include: How to incorporate AI in your SEO workflow (tons of great tools mentioned!) The Risk of AI to Content Creators  The importance of TikTok SEO, Video Indexing, and having Video Strategy Create YouTube descriptions with AI A little something for you tech SEO fans – a couple of interesting ways to audit a site f or JS and SEO And lots more!  Listen Now!   Related Episodes You Might Like * Image Optimization and Algorithmic Biases w/Myriam Jessier  * Rendering, Crawl Budget and JavaScript SEO w/Martin Splitt Tools Mentioned * ChatGPT * ChatGPT Code Interpreter * Jasper * Midjourney * Eightify YouTube Summaries * Fixing eye content on videos with AI * The Web Developer Plugin * View Rendered Source Plugin Articles, Resources, and Links Mentioned * LearningSEO.io * https://www.perplexity.ai/ * The Risk of AI To Content Creators * Video Indexing Report * SEO in the age of AI * Doing SEO for TikTok * Scraping YouTube with Python * Auditing JavaScript for SEO Find Sara Online * Sara’s Blog * Sara on LinkedIn

It’s hard to convey the huge variety of topics we covered in this action-packed episode with just a 60-character title! Myriam Jessier is an SEO Trainer, SEO Consultant, and co-owner of PRAGM, a technical marketing agency. She speaks three languages and has been doing SEO for over 15 years. I had a blast talking with her, and I learned a lot listening back to this conversation – this was my longest episode ever clocking in at almost 2 hours! But it will fly…  Topics In This Episode Include: * Breaking through the “curse of knowledge” in SEO * Understanding the psychology and emotions of searchers * The weaknesses of keyword intent analysis at scale * Why PageSpeed Insights may not realize you’ve already compressed your images * Working with developers  * Understanding “Graceful degradation”  * Applying Librarian Skills to SEO * A GeoIP Redirects Rant * Algorithmic Biases, Gendered Language, and Keyword Research * The parallels between furniture design and SEO * Tips for working in SEO with ADHD * And lots more! Listen Now! About the Sponsor – Stacker Studio Yes, we have a NEW sponsor! Stacker Studio will create super high-quality, well-researched content for your site – and then it gets syndicated out to Stacker.com and also a guaranteed 50+ network of media and news sites (local and national). Sites their client’s content appears on include San Franciso Chronicle, MSN, Daily News, and a lot more! I spent a lot of time reviewing the content and backlinks generated by several of their client’s sites, and it’s all top-notch quality and something I would do or have my clients utilize in a second. Visit https://studio.stacker.com/wire to receive a 20% discount on your first story and promotion. Related Episodes You Might Like Show * The Worst Technical SEO Mistakes To Avoid w/Olga Zarr * Seizing The Image Search Opportunity w/Jess Peck Agenda and Timestamps * Coming Soon! Tools Mentioned * Coming Soon! Articles, Resources, and Links Mentioned * Coming Soon! Find Myriam Online * Myriam on LinkedIn * Myriam on Twitter * PRAGM Search Agency * SEO Cash Flow w/Myriam and Olga Zarr NEW! Show Transcription Coming shortly… I am trying transcriptions out with a tool called Rev.com – while I don’t have time to meticulously edit the transcript, I think it’s pretty good and accurate – let me know what you think!  

If you’re looking for creative ideas and strategies for creating more authoritative content and earning backlinks passively, this episode is for you! Monique is an SEO Consultant, Digital Strategist, Content Creator, Podcaster, and lots more. After nearly three years with the Wiideman Consulting Group where she led a 20% average increase in inbound organic search traffic for clients, she has gone out on her own with her new company Digital Meaux Solutions. I had a blast and learned a lot listening back to this conversion – we talked about lots including:  Topics In This Episode Include: * Why Monique moved away from active Link Building * Monique’s unique type of company – part content creation + part SEO * The intersection of Link Building and Content * The ingredients of authoritative content * Getting links with no outreach * How to get .edu links  * Local Link Building  * The importance of style, tone, and sentiment for SEO * Monetizing Blog Content * How to capitalize on trends * Diversity & Inclusion in SEO and Marketing * Non-Traditional Career/Entrepreneurship Paths * Monique’s Podcast and Self Care Listen Now! About the Sponsor – Stacker Studio Yes, we have a NEW sponsor! Stacker Studio will create super high-quality, well-researched content for your site – and then it gets syndicated out to Stacker.com and also a guaranteed 50+ network of media and news sites (local and national). Sites their client’s content appears on include San Franciso Chronicle, MSN, Daily News, and a lot more! I spent a lot of time reviewing the content and backlinks generated by several of their client’s sites, and it’s all top-notch quality and something I would do or have my clients utilize in a second. Visit https://studio.stacker.com/wire to receive a 20% discount on your first story and promotion. Related Episodes You Might Like Show Agenda and Timestamps * Proven Rules for Outreach and Link Success w/Gisele Navaro * Getting Major Publishers To Feature Your Content (20 Proven Tips!) /Kerry Jones Tools Mentioned * Grammarly * Google’s Natural Language API Tester * Ahrefs * SEMrush * BuzzSumo * Hemmingwayapp * Hubspot Articles, Resources, and Links Mentioned * Coming Soon! Find Monique Online * Monique on LinkedIn * Meaux Digital Solutions * Meaux’s NEW Podcast: * iTunes * Spotify * iHeart Radio

My guest today Olga Zarr audited over 100 sites in a two-year period – and from that compiled a massive list of 99+ tech SEO mistakes. On today’s episode, we talk through some of the worst of the worst tech SEO mistakes you should avoid. And, answer some tech SEO questions from Twitter.   Listen Now! About the Sponsor – Stacker Studio   Yes, we have a NEW sponsor! Stacker Studio will create super high-quality, well-researched content for your site – and then it gets syndicated out to Stacker.com and also a guaranteed 50+ network of media and news sites (local and national). Sites their client’s content appears on include San Franciso Chronicle, MSN, Daily News, and a lot more! I spent a lot of time reviewing the content and backlinks generated by several of their client’s sites, and it’s all top-notch quality and something I would do or have my clients utilize in a second.  Visit https://studio.stacker.com/wire to receive a 20% discount on your first story and promotion. Related Episodes You Might Like * Tech SEO Tips From a Google Product Expert * Tech SEO, Ranking Factors and The Story Behind TechSEOBoost Show Agenda and Timestamps * Coming soon! Tools Mentioned * Coming soon! Articles, Resources, and Links Mentioned * 99+ SEO Mistakes Find Olga Online   * Twitter * LinkedIn * YouTube * SEOsly.com 

Tech SEO fans this episode is a MUST listen!  Topics Include: * The current state of how Google handles JavaScript * Testing JavaScript Sites for SEO * Dave’s favorite and least favorite JS platforms * Hydrating JavaScript * Caching and JS * Caching APIs * Fingerprinting Files * What are web workers and do they index? * Dave’s definition of tech SEO * The strangest tech SEO problem he has ever seen * Does Google pass link value when a page is blocked in robots.txt? * Working with developers as an SEO * And YOUR questions from Twitter Dave Smart is a technical SEO consultant and developer. He has been building sites and doing SEO for 22 years. He is also a Google Diamond Product Expert where he helps answer questions in the Google Search Central Help Forum. Dave has spoken at Brighton SEO and blogs on his site tamethebots.com  Listen Now!   Related Episodes You Might Like * Large Site In House Technical SEO w/Jamie Indigo* Martin Splitt on Rendering, Crawl Budget, JS SEO, Treeshaking and More Show Agenda and Timestamps * Coming soon! Tools Mentioned * Coming soon! Articles, Resources, and Links Mentioned * Coming Soon! Find Dave Online * Tame The Bots – Dave’s Blog and Site * Dave On Twitter * Dave on LinkedIn  

If you’re struggling to generate blog traffic that actually converts – this episode is for you! My guest Araminta Robertson is managing director at Mint Studios, a content marketing agency that focuses on creating content that generates business, not just traffic.  Araminta will be speaking at Brighton SEO this Fall, she has hosted her own podcasts – and I was impressed with her approach to converting blog traffic into customers – she works in fintech but what we talk about will apply to any company, B2B or B2C – I think this episode will help a lot of us. In this episode: * The 4 Pillars of a Bottom Funnel Content Strategy * Conducting Interviews For Content Research * Writing Intros That Convert * Why “Tone Of Voice” May Not Be Important * Optimizing For UX and CTAs * Acquiring Backlinks * Measuring Content Marketing ROI * The Cons of Content Briefs (and an Alternative) * Content Marketing Costs Listen Now! Related Episodes You Might Like * How To Escape Content Mediocrity w/Henneke D * How SalesHacker Grew 426% w/Gaetano DiNardi Show Agenda and Timestamps * Coming soon! Tools Mentioned * Otter.ai * Keywords Everywhere * Google Natural Language API Tester * Terkel (HARO Alternative) Articles, Resources, and Links Mentioned * https://www.mintcopywritingstudios.com/fintech-content-marketing-framework  * https://www.mintcopywritingstudios.com/blog/bofu-content  * https://www.mintcopywritingstudios.com/blog/fintech-seo * https://www.mintcopywritingstudios.com/blog/content-attribution-fintech  * https://www.mintcopywritingstudios.com/blog/content-marketing-roi * https://www.growthgorilla.co.uk/blog/converting-users-into-customers-using-fintech-content-with-araminta-robertson Find Araminta Online * https://www.linkedin.com/in/aramintarobertson/ * https://www.mintcopywritingstudios.com/ * https://twitter.com/mintcstudios * a href="https://www.fintechmarketinghub.

Tech SEO fans and anyone passionate about the SEO industry, this episode is for you! My guest for this episode is Jori Ford! Jori Ford is currently Chief Marketing Officer at FoodBoss, which is a food delivery search comparison engine. Prior to that, she was Sr. Director of SEO and Content at G2 among many other roles. In addition to her vast SEO, Content, and Marketing experience spanning over 15 years – Jori also has a very extensive Engineering Background as well and is experienced in how search engine algorithms are actually created. She has been a Speaker for Search Summit, Tech SEO Boost, and SES – and a columnist for Search Engine Watch. In this episode: * Demystifying the “Magic” of Google * Different algos for different industries* Historical Content Records in Google* How Brand Search Volume may impact Rankings* Advanced Crawl Budget and Optimization* Crawl budget vs Crawl demand* Conserve vs optimize vs expand crawling* Why it’s possible for SEOs to be both technical and creative* Ways to learn SEO* Problems with SEO income studies* And lots more! Listen Now! Related Episodes You Might Like * Optimizing Crawl Budget To Improve SEO w/Vanessa Fox* Rendering, Crawling and Indexing w/Martin Splitt of Google Show Agenda and Timestamps * Coming soon! Tools Mentioned * Coming soon! Articles, Resources, and Links Mentioned * Coming Soon! Find Jori Online * Jori on Twitter* Jori on LinkedIn* Joriford.com* Jori’s Search Engine Watch articles

Tech SEO fans this episode is for you! If you are curious about what it’s like doing SEO for a site with 70M+ URLs indexed, how to handle challenging issues like migrating millions of URLs across 250,000+ distinct websites, and what it’s like doing SEO in-house for such a gigantic site you’ll definitely want to tune in and take notes. My guest for this episode is Becky Westmoreland. Becky is currently SEO Director at Fandom where she has successfully led a project of migrating 250,000+ websites with millions of URLs, including many other interesting SEO initiatives. Becky was also formally SEO Manager at E! Online, as well as SEO Manager at Dictionary.com. In this episode: * What do site migrations have to do with core updates? * How do you safely and smoothly migrate 70M+ URLs? The process, tools, and metrics used. * Signs that Googlebot may ignore your robots.txt file (feature or bug?) * How the tech SEO team collaborates with other teams * When and why core web vitals may actually be a big deal for rankings * A very interesting alternative method for blocking certain content from Google (totally whitehat and effective) * Subdomains vs subfolders – what’s Becky’s take on this debate? * And lots more! Listen Now! Related Episodes You Might Like * Internal Links, Content Marketing and ASO w/Jackie Chu of Uber * How to Win at Large Site, In-House SEO w/Kevin Indig * Large Site, In-House Technical SEO w/Jaime Alberico Show Agenda and Timestamps Coming soon! Tools Mentioned Coming soon! Articles, Resources, and Links Mentioned * Coming Soon! Find Becky Online * Twitter * LinkedIn * Becky’s Fandom Profile

What does Google core updates have to do with the now old concept of the “Google Dance”? The Google Dance was an SEO nuisance from years ago, and the core updates are a more modern challenge. The connection lies in the fact that you can’t separate the past of SEO from where we are today. And you can’t fully do great SEO today without having some understanding of where things came from. In this episode, Will describes exactly what the connection between core updates and the Google Dance might be — and why an understanding of this evolution is important. We cover that, and many other traditional to modern ranking factors. In this episode: * Why Will started Distilled and got into SEO * Quality vs Sustainability in SEO * Distilled’s Relationship with Moz * April 2003 and “Index Everything”?! * Why Google needed to introduce the Panda and Penguin Penalties * Are we too focused on “ranking factors” in the SEO Industry? * Why does something like the ‘duplicate content penalty’ myth stick around for so long? * Will’s take on core updates * How does ‘nofollow’ being a hint impact SEO and rankings? * How to evaluate the value of links * SEO Community Interaction and Fragmentation * SEO events during COVID * SEO Split Testing – how it works and how it can help your SEO Note: this episode was recorded in August 2020 Listen Now! Related Episodes You Might Like * A Journey Through Google Search Patents w/Bill Slawski * Are Ranking Factors Studies Hurting the SEO Industry? w/Jenny Halasz Information About United Search United Search is a brand new Speaker Accelerator program helping especially those from underrepresented groups – learn more about them in today’s episode. To apply to be a mentor, mentee or learn more in general go to: https://www.unitedsearch.org/mentors Show Agenda and Timestamps Coming soon! Tools Mentioned Coming soon! Articles, Resources, and Links Mentioned * All SEO Split Test Case Studies on Search Pilot * More Coming soon! Find Will Online * Will on SearchPilot * Will on Twitter * Will on LinkedIn * And check out the SearchLove Virtual Summit – happening March 2021!

Jon Morrow has consistently and repetitively grown the blog traffic for several sites and organizations. In the early days of CopyBlogger, he helped take them to 3.5M page views a month. He then helped KissMetrics grow from 0-130,000 visits per month. And he has grown his own site SmartBlogger to well over 140,000 monthly visits (Google US, according to SEMrush) with less than 500 pieces of content! If you are a company or an individual looking to grow your blog traffic this episode is for you! Looking for writers trained and certified in SEO? Visit Jon’s free directory at: https://writer.me/ Here is the free content brief Jon mentioned: https://smartblogger.s3.amazonaws.com/freebies/content-brief-template.pdf In this episode: Jon’s overall traffic strategy Just HOW different search content is vs social content  How to ACTUALLY outsource content creation and get good results  How to find good writers  How to vet writers Why Jon does NOT want to know the writer’s ideas for posts Setting publication dates AND milestones  How to make content better and rank worthy How Jon sets up a content team How Jon thinks about and classifies search “Intent” When you don’t need a full content team Why and when writers are getting paid $5,000-10,000 per post. What is the ROI of this cost?  Backlinks Strategies And much more!  Listen Now! Related Episodes You Might Like * What Link Building Success Really Looks Like w/Mark Johnstone * Backlinko’s Content Process Revealed w/Brian Dean Information About United Search United Search is a brand new Speaker Accelerator program helping especially those from underrepresented groups – learn more about them in today’s episode. To apply to be a mentor, mentee or learn more in general go to: https://www.unitedsearch.org/mentors Show Agenda and Timestamps Coming soon! Tools Mentioned Coming soon! Articles, Resources, and Links Mentioned * Coming soon! Find Jon Online * https://smartblogger.com/ * https://writer.me/ * About Jon Morrow and SmartBlogger * Jon on Linkedin * Jon on Twitter