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Let’s face it, the key to being successful in any organization is the people. In this episode, David interviews Danielle Balestra, Director of Marketing Technology and Operations at Goodwin. Danielle shares how she has approached the ever-evolving challenges of building successful marketing teams. Listen as David and Danielle discuss: How to identify gaps within the team. Overcoming the competitive job market. The importance of creating a proactive environment. How to assess your MarTech stack. Check out the resources mentioned: David Lewis' LinkedIn Danielle's LinkedIn Key Steps for Conducting a MarTech Stack Assessment LeanData Bookit Demo DemandGen TV To hear this episode and many more like it, subscribe on Apple Podcasts, Spotify, or on DemandGenRadio.com or search for DemandGen Radio in your favorite podcast player.

In the third and final episode of this re-released series, Carlos Hidalgo and David discuss the importance of customer expansion and maintaining a strong customer experience. Listen as David and Carlos discuss: What B2B and B2C companies can learn from each other. How you can evaluate and redesign your buyer's journey. The importance of a Chief Experience Officer role. Why you need to focus on customer retention and upselling.  Check out the resources mentioned: David Lewis' LinkedIn The D3 Methodology E-book David's Blog All D3 Resources Free Consultation with a Strategic Advisor 10 minute D3 Methodology Explainer Video DemandGen TV To hear this episode and many more like it, subscribe on Apple Podcasts, Spotify, or on DemandGenRadio.com or search for DemandGen Radio in your favorite podcast player.

Brand identity goes beyond a logo and a name. It’s a promise of the value you are going to deliver to your customer. In this episode, David interviews Triniti Burton, Co-Creator at Doorway Creative. Triniti shares the art and science behind personal and professional branding. Listen as David and Triniti discuss: The importance of carrying the brand experience throughout your organization. How emotions tied to your brand can impact buying behaviors. How personal branding can make your life easier and your interactions more authentic. When organizations should consider a rebrand. Check out the resources mentioned: David Lewis' LinkedIn Triniti Burton's LinkedIn Edelman Trust Barometer 2022 DemandGen TV To hear this episode and many more like it, subscribe on Apple Podcasts, Spotify, or on DemandGenRadio.com or search for DemandGen Radio in your favorite podcast player.

In the second episode of this re-released series, Carlos Hidalgo and David discuss 10 initiatives required for successful Demand Management. Listen as David and Carlos discuss: What to consider when figuring out what areas to focus on first. How to implement a demand funnel and roll out lead scoring and nurturing programs. The importance of developing a strategy first. Why you need to align with your sales team. Check out the resources mentioned: David Lewis' LinkedIn The D3 Methodology E-book David's Blog All D3 Resources Free Consultation with a Strategic Advisor DemandGen TV To hear this episode and many more like it, subscribe on Apple Podcasts, Spotify, or on DemandGenRadio.com or search for DemandGen Radio in your favorite podcast player.

In this re-released episode, Carlos Hidalgo and David take you through all areas of The D3 Methodology - a model for redefining demand generation and better positioning marketing as a critical revenue-driving function. Listen as David and Carlos discuss: The essential elements of creating demand. How to develop buyer personas. The importance of creating content that aligns with the needs of your customers. How to discover and solve the pain points of your buyers. Check out the resources mentioned: David Lewis' LinkedIn The D3 Methodology E-book David's Blog All D3 Resources Free Consultation with a Strategic Advisor DemandGen TV To hear this episode and many more like it, subscribe on Apple Podcasts, Spotify, or on DemandGenRadio.com or search for DemandGen Radio in your favorite podcast player.

In the early 2000s marketing operations was a new term in the marketing community. Fast forward to today as marketing operations has become a vital function, responsible for delivering the CMO’s strategy. In this episode, David interviews Michael McKinnon, author of The Marketing Operations Handbook and award winning B2B marketer. Michael shares how his book provides a blueprint for successful marketing operations teams. Listen as David and Michael discuss: How to establish a marketing budget. The challenges of designing marketing processes and functions. Why it’s best to keep your marketing scoreboard simple. The importance of aligning with your IT department. Check out the resources mentioned: The Marketing Operations Handbook The D3 Methodology E-book Manufacturing Demand David’s LinkedIn Michael’s LinkedIn DemandGen TV To hear this episode and many more like it, subscribe on Apple Podcasts, Spotify, or on DemandGenRadio.com or search for DemandGen Radio in your favorite podcast player.

Marketers are natural agents of change, but for Gary McRae he started his career as another kind of agent. By serving as a homicide detective in London, Gary learned transferable skills that make him an exceptional marketer. In this episode, David interviews Gary McRae, Senior Marketing Manager of Brand & Channels at Baker McKenzie. Gary shares what it takes to be a great marketer, and how leaders can create environments that allow teams to thrive. Listen as David and Gary discuss: Why trust is the building block for growth. The importance of challenging the status quo. How to listen to non-verbal cues. Why hard, candid discussions will make your team successful. Check out the resources mentioned: David Lewis' LinkedIn Gary McRae's LinkedIn Radical Candor DemandGen TV To hear this episode and many more like it, subscribe on Apple Podcasts, Spotify, or on DemandGenRadio.com or search for DemandGen Radio in your favorite podcast player.

Marketing practitioners come from all different educational backgrounds, skillsets, and experiences. In fact, a 2019 survey uncovered only 25% of marketing practitioners had a marketing undergraduate degree. In this episode, David interviews Kristy McCrady, Senior Director of Marketing Operations at JLL Technologies. Kristy shares how she got started and grew her marketing technology career. Spoiler alert: It took a lot of hard work, grit, and guts. Listen as David and Kristy discuss: How raising your hand can advance your career. The importance of a mentor and building your network. The benefits of being a generalist. How to determine if it’s time to make a career change. Check out the resources mentioned: David Lewis' LinkedIn Kristy McCrady's LinkedIn DemandGen TV To hear this episode and many more like it, subscribe on Apple Podcasts, Spotify, or on DemandGenRadio.com or search for DemandGen Radio in your favorite podcast player.

You can’t rely 100% on a robot. Certainly, technology will get us where we want to be faster, but if you want to drive results you need a high volume of quality data, backed by a team of experts. In this episode, David interviews Ben Brock, Principal and National Leader of Enterprise Business Applications at BDO Digital. Ben shares how data analytics and application development can help the modern marketer. Listen as David and Ben discuss: The challenge of making the user experience easy. How marketers can use predictive tools. Why data quality and availability are necessary. The importance of understanding the users’ intended outcome. Check out the resources mentioned: Manufacturing Demand by David Lewis Ben Brock’s LinkedIn House of Cards: Giving Viewers What They Want DemandGen TV To hear this episode and many more like it, subscribe on Apple Podcasts, Spotify, or on DemandGenRadio.com or search for DemandGen Radio in your favorite podcast player.

When he discovered the D3 Methodology, Chris Nelson knew it was exactly what his organization needed to activate a true demand generation framework. In this episode, David Interviews Chris, Senior Director of Growth Marketing at VillageMD. Chris shares his passion for methodologies that have helped him during his marketing career. Listen as David and Chris discuss: The importance of building the right team. How enlisting the help of an agency can help you. Why customer retention is the new acquisition. How to use the D3 Methodology to execute demand generation strategy. Check out the resources mentioned: Episode #208: How to Excel as a New Marketer with Audrey Lewis Chris Nelson LinkedIn The D3 Resource Hub The D3 Methodology E-book DemandGen TV To hear this episode and many more like it, subscribe on Apple Podcasts, Spotify, or on DemandGenRadio.com or search for DemandGen Radio in your favorite podcast player.

The demand funnel is alive and well, but not all marketers approach it in the same way. In this episode, David Interviews Gayle Nixon, Senior Vice President of Marketing at Litera. Gayle shares her formula for lead management and demand funnel success, and even introduces a new acronym for engaged leads. Listen as David and Gayle discuss: The first steps to getting sales and marketing aligned. How too many MQLs can hurt you. The advantages of a predictable sales funnel. How to implement structure around lead management processes. Check out the resources mentioned: Digital Velocity (Tealium) Manufacturing Demand DemandGen TV To hear this episode and many more like it, subscribe on Apple Podcasts, Spotify, or on DemandGenRadio.com or search for DemandGen Radio in your favorite podcast player.

In the early nineties a little thing called the internet changed the world as we knew it. Now, another technology is disrupting the way we work, play, and interact with each other. In this episode, David interviews Jamie Gier, Chief Marketing Officer at Ceros. Jamie shares her experience with virtual reality and how she thinks it can impact the modern marketer. Listen as David and Jamie discuss: What marketers can do today to prepare for the Metaverse. The social dilemmas of escaping reality. Why marketers should start exploring this new channel. How the Metaverse could compliment traditional marketing channels. Check out the resources mentioned: Oculus Quest 2 Ready Player One DemandGen TV To hear this episode and many more like it, subscribe on Apple Podcasts, Spotify, or on DemandGenRadio.com or search for DemandGen Radio in your favorite podcast player.