Advertise on podcast: The Dental Marketer

What does it really take to turn a neighborhood dental practice into a must-visit brand no matter the competition next door? In this episode, Dr. Chaz Vittitow shares the real story of launching and growing The Local Dentist in a market packed with competitors all while balancing family life with four kids and navigating today’s unique challenges for dentists. Chaz explains the origin of his practice’s name and how it shaped everything from branding to partnering with local businesses. He also digs into the seldom-discussed realities: intense staffing pressures, skyrocketing expenses, and the myth that owning a practice guarantees financial success. Chaz reveals how he grew by aggressively marketing, earning patient referrals, and, most notably, breaking free from PPO insurance networks, once facing $500–$600K annual write-offs on $1.1M collected. He delivers a practical guide for dropping insurance: scripting patient conversations, offering membership alternatives, and controlling the story to retain quality care (and your best patients). Through powerful communication tweaks and lessons learned on team-building, leadership, and profitability, Chaz equips us with a blueprint to build not just a profitable practice, but a truly resilient one. What You'll Learn in This Episode:How to craft a dental brand that resonates in your community and stands outThe key differences (and new complexities) of dental ownership today versus prior generationsCreative growth strategies for practices in saturated markets, from ground-level marketing to referral systemsWhy and how to drop insurance networks without losing your patient base (or your mind)The real financial impact of insurance write-offs (and how to regain control)Step-by-step tactics for transitioning patients off PPO plans, minimizing attrition and complaintsTransformative language and communication shifts that boost case acceptance and patient loyaltyOperational insights: hiring, team training, profitability strategies, and smart tech adoptionTune in to learn how Dr. Chaz builds an unstoppable brand that resonates with his local community! ‍ Sponsors:‍Net32: Founded by a dentist, for dentists. Net32 is the leading online marketplace for dental supplies, helping dental and medical professionals save on high-quality products for over 25 years. Start saving today at: https://www.net32.com/dentalmarketer ‍ Click here for a special offer!Oryx: All-In-One Cloud-Based Dental Software Created by Dentists for Dentists. Patient engagement, clinical, and practice management software that helps your dental practice grow without compromise. Click or copy and paste the link here for a special offer! https://thedentalmarketer.lpages.co/oryx/ Click here for a special offer!Guest: Dr. Chaz VittitowPractice Name: The Local DentistCheck out Chaz's Media:Practice: https://localdentistbellingham.com/ Instagram: https://www.instagram.com/localdentist_bham/ The Dental Jumpstart YouTube Channel: https://www.youtube.com/channel/UCJvqs2_HMAkGq2ki__Gv-jQ ‍ Host: Michael AriasJoin my newsletter: https://thedentalmarketer.lpages.co/newsletter/‍ Join this podcast's Facebook Group: The Dental Marketer Society ‍ Love the Podcast? Follow on Your Favorite App! https://lnkfi.re/TDMPod‍

Feeling a rift between your team and struggling on how to address it? Join Dr. Paul Etchison of the Dental Practice Heroes Podcast as he recounts a challenging situation that sparked real change in his practice. Sharing his story of tension between the front desk and clinical teams, Paul opens up about stalling, fumbling, and ultimately succeeding in having a much-needed conversation. He reveals how the magic of validating one's perspective (even without agreeing completely) can bring down walls and pave the way for constructive solutions. Tap into this episode if you want to improve your communication, leadership skills, and overall practice dynamics! You'll learn that difficult conversations are not obstacles but the gateway to better relationships, growth, and success in your dental practice. ‍ ‍ Check out Paul's Media:Website: https://www.dentalpracticeheroes.com/ Podcast: https://www.dentalpracticeheroes.com/podcast ‍ Listen to Paul's Other Episodes Here:479: Are You on the Road to Effective Dental Leadership? The Blueprint for Teamwork | Dr. Paul Etchison – The Dental Marketer Podcast 300: Dr. Paul Etchison | Nelson Ridge Family Dental – The Dental Marketer Podcast MMM [Internal Marketing] Small Details That Make a Big Difference in Team Communication – The Dental Marketer Podcast The First Episode of 2023 & The Advice and Reflections Some of Our Guests Have Had! – The Dental Marketer Podcast "What is 1 thing You Wish You Knew Before You Opened Your Start-up/ Acquisition?" – The Dental Marketer Podcast 455: Dr. Paul Etchison | Achieving Peace of Mind: Embracing Delegation for a Harmonious Dental Team – The Dental Marketer Podcast ‍ Host: Michael AriasJoin my newsletter: https://thedentalmarketer.lpages.co/newsletter/‍ Join this podcast's Facebook Group: The Dental Marketer Society ‍ Love the Podcast? Follow on Your Favorite App! https://lnkfi.re/TDMPod‍

Discover the practice-changing power of a unified team guiding every patient from check-in to checkout! In this episode, Dr. Jaspreet Gill opens up about the mental and strategic balancing act of guiding Countryside Smiles, sharing how time, patient experience, and ROI intertwine in daily decisions around hiring, technology, and workflow design. You'll hear firsthand how the focus shifted from setting up operations to facing nuanced choices: should you invest in tech, hire another team member, or build the next system to scale? Dr. Gill brings clarity to what it means to “pick your headaches wisely,” ensuring every move supports both the patients and her team. What sets her practice apart? Around year two, Dr. Gill rewrote the playbook by unifying the traditionally divided front and back office, creating patient care coordinators who guide each person seamlessly from intake through billing and beyond. This personalized model, made possible with cloud-based tech and a hand-picked team, eliminates friction and elevates quality care. She dives into performance-based incentives, salary solutions to retain talent, and hyperlocal marketing, all while sustaining profit, minimizing turnover, and keeping compassion at the center. Whether you’re a new practice owner or aiming to future-proof your office, Dr. Gill’s candid insights and tested strategies offer a blueprint for sustainable and human-centered growth! What You’ll Learn in This Episode:How to evaluate owner-level decisions for ROI in time, money, and care qualityThe step-by-step breakdown of a patient care coordinator workflow modelStrategies for reducing communication gaps between clinical and administrative staffWhy selective hiring and performance-based bonuses matter for retentionHow to implement cloud-based systems for efficiency and fewer software headachesApproaches to detailed insurance verification for upfront financial transparencySecrets to profitable marketing within your immediate community radiusTips for managing team compensation and benefits to lower turnoverBuilding a brand rooted in personal connection: asking patients “What’s your story?”Ready for practical strategies that put people before processes? Listen now for real-world lessons on practice ownership! ‍ Sponsors:‍Net32: Founded by a dentist, for dentists. Net32 is the leading online marketplace for dental supplies, helping dental and medical professionals save on high-quality products for over 25 years. Start saving today at: https://www.net32.com/dentalmarketer ‍ Click here for a special offer!Guest: Dr. Jaspreet GillPractice Name: Countryside SmilesCheck out Jaspreet's Media:Practice: https://countrysidesmiles.com/ Facebook: https://www.facebook.com/Countrysidesmiles Instagram: https://www.instagram.com/countrysidesmiles/ ‍ Host: Michael AriasJoin my newsletter: https://thedentalmarketer.lpages.co/newsletter/‍ Join this podcast's Facebook Group: The Dental Marketer Society ‍ Love the Podcast? Follow on Your Favorite App! https://lnkfi.re/TDMPod

Dreaming of landing big, full-mouth rehab cases in your practice? In this episode of Fail Forward, Dr. Andy Tran shares his sobering story of chasing high-ticket dentistry, only to find his foundation and personal life taking a toll. Hear how redefining success allowed him to save and strengthen his practice, offering valuable lessons about choosing the right patients, putting front-line systems in place, and balancing ambition with reality. Don’t fall for the shiny red object—tune into this episode to learn from Dr. Andy's missteps and fortify your foundation for sustainable growth! ‍ ‍ Listen to Andy's Other Episodes Here:Just Listen... Dr. Hieu Pham & Dr. Andy Tran – The Dental Marketer Podcast Just Listen... Dr. Andy Tran & Dr. Richard Low – The Dental Marketer Podcast 83: Dr. Andy Tran & Linda Phan | What's the most important thing to know when owning a dental office? – The Dental Marketer Podcast 315: Dr. Andy Tran | It's Been 2 Years Since He's Opened His Start-Up... – The Dental Marketer Podcast Just Listen... Dr. Andy Tran & Linda Phan | Apex Dental Studio – The Dental Marketer Podcast Day 2: Dr. Richard Low & Dr. Andy Tran | The Breakaway Series | Business Masters Edition – The Dental Marketer Podcast ‍ Host: Michael AriasJoin my newsletter: https://thedentalmarketer.lpages.co/newsletter/‍ Join this podcast's Facebook Group: The Dental Marketer Society ‍ Love the Podcast? Follow on Your Favorite App! https://lnkfi.re/TDMPod

Can a $5,000 marketing budget over 90 days genuinely bring new patients through your front door is it a waste of money? In this episode, Michael sits down with Lamar Woods of Adhere Patient Management to strip away the guesswork. Lamar shares what truly moves the needle in dental practice marketing (and here's a hint: it’s not just impressions or clicks.) He unpacks the exact metrics that signal a win by the 90-day mark, focusing on predictable lead flow that turns into real-life appointments and patient visits, not just empty calls or unqualified leads. Lamar dives deep into the essentials every dental practice must have before investing a dime, like a trustworthy, conversion-ready website and robust call tracking. Discover common pitfalls that sabotage new patient bookings, especially at the front desk, and why scripts, coaching, and call reviews are non-negotiable when call volumes spike. You’ll walk through the recommended $5,000 marketing playbook, from campaign breakdowns on Google Search to step-by-step expectations at 30, 60, and 90 days, plus the realities of ad spend and diminishing returns. Whether you’re frustrated by flat results or hungry for predictable patient growth, you’ll leave this episode ready to take control of your marketing ROI. What You'll Learn in This Episode:The specific “winning” metrics that make or break a dental marketing investmentHow to define and set realistic new patient goals for your budgetEssential website and call tracking fundamentals for higher conversionsThe most common front desk mistakes costing you patient bookings (and how to fix them)A proven Google Ads campaign breakdown for maximum new patient flowWhy and how to monitor campaign results at each stage (30/60/90 days)The truth behind doubling ad spend and market limits in your areaPractical patient production projections based on real ad budgetsHow to hold your marketing agency accountable with lead and booking reportsCritical tools and systems for tracking, measuring, and scaling patient growthHit play and find out exactly how to turn your marketing spend into real new dental patients. No more guesswork, just clear action steps! growth! Sponsors:‍CallRail: Call tracking + AI that turns calls into campaigns that convert, quality patients, and cost savings. Click our link to start a free trial today! https://sta.mx/vz69 Click here for a special offer!Guest: Lamar WoodsBusiness Name: Adhere Patient ManagementCheck out Lamar's Media:Website: https://www.adherepatient.com/ ‍ Host: Michael AriasJoin my newsletter: https://thedentalmarketer.lpages.co/newsletter/‍ Join this podcast's Facebook Group: The Dental Marketer Society ‍ Love the Podcast? Subscribe on Your Favorite App! https://lnkfi.re/TDMPod

Ever faced a setback in your practice that challenged your mindset? Learn how to escape scarcity thinking and navigate tough situations with abundance and strength! In this episode of the Fail Forward series, CJ DuBe' shares the painful story of a lowball buyout after scaling from 0 to 8 million in three years that left her questioning her worth. However, CJ didn’t let this setback define her, as she embarked on a spectacular journey, learning to channel her unique abilities in teaching, facilitating, and coaching. Listen in to discover how shifting from a scarcity mindset to an abundance outlook, and focusing on love and trust, can help overcome setbacks and bring about phenomenal growth. Don't miss out on this inspiring tale of resilience and transformation, crucial lessons for any dentist or practice owner! ‍ ‍ Listen to CJ's Other Episodes Here:287: CJ DuBe | The simple concepts and tools to gain TRACTION in your practice. – The Dental Marketer Podcast ‍ Host: Michael AriasJoin my newsletter: https://thedentalmarketer.lpages.co/newsletter/‍ Join this podcast's Facebook Group: The Dental Marketer Society ‍ Love the Podcast? Follow on Your Favorite App! https://lnkfi.re/TDMPod

What happens when you stop seeing neighboring dentists as rivals and start building authentic alliances instead? In this episode, Michael sits down with Dr. Chethan Chetty, fresh from a transformative three-year term as president of the Academy of General Dentistry. Having balanced his “second job” of intense advocacy with the demands of running his practice and raising a family, Dr. Chetty reflects on the unique pressures and privileges of leadership. He shares why organized dentistry is crucial for every dentist and reveals the advocacy battles few dentists realize are unfolding behind the scenes with legislators and policy makers. Hear firsthand stories of how professional unity can safeguard dentistry’s future and protect patients from disruptive policy changes. The conversation dives into the realities facing today’s dental practice owners: mounting student debt, the lure of DSO positions, insurance headaches, and shifting patient expectations. Dr. Chetty unpacks real mistakes and leadership lessons learned while scaling his practice from “mom and pop” operation to a team of four associates, all while keeping culture and communication at the heart of growth. He details practical strategies for building collaborative relationships with neighboring dentists, managing staff dynamics, implementing technology, and responding to accelerated changes in the industry, including labor law shifts, AI-driven tools, and practice management innovations. What You'll Learn in This Episode:Why organized dentistry is every dentist’s responsibility, not just for “joiners”How legislative changes can reshape your practice overnight—and what you can doReal-world strategies for balancing advocacy, practice ownership, and family lifeApproaches to healthy competition and building a local dental communityWhy student debt is reshaping the career landscape for new dentistsThe pros and cons of DSO and private ownership models todayKeys to scaling a practice while preserving its culture and patient experienceLessons learned from leadership missteps—and how to resolve team conflictThe impact of post-COVID labor law changes and innovative tech solutionsHow to future-proof your practice with smart systems and adaptable workflowsReady to see the bigger picture and seize control of your dental career? Tune in now and learn how advocacy, leadership, and community could be your next big move! ‍ Sponsors:‍Oryx: All-In-One Cloud-Based Dental Software Created by Dentists for Dentists. Patient engagement, clinical, and practice management software that helps your dental practice grow without compromise. Click or copy and paste the link here for a special offer! https://thedentalmarketer.lpages.co/oryx/‍ Guest: Dr. Chethan ChettyPractice Name: Eagle Rock Family DentistryCheck out Chethan's Media:Website: https://www.eaglerockdentistry.com/ Instagram (Personal): https://www.instagram.com/drchettydds/ Instagram (Practice): https://www.instagram.com/eaglerockdentistry/ Host: Michael AriasJoin my newsletter: https://thedentalmarketer.lpages.co/newsletter/‍ Join this podcast's Facebook Group: The Dental Marketer Society ‍ Love the Podcast? Follow on Your Favorite App! https://lnkfi.re/TDMPod

Are you unknowingly stifling your team's growth by constantly providing solutions? In this episode, Shane Simmons shares his experience of unintentionally becoming a roadblock in his dental marketing company, Crimson Media, due to his quick-fix problem solving approach. Discover how he pivoted his leadership style to empower his team through the 1-3-1 method, and how this can foster critical thinking, enhance team skills, and ultimately drive your dental practice growth. If you’re ready to step back and allow your team to emerge empowered and innovative, dive into today's episode! ‍ ‍ Listen to Shane's Other Episodes Here:MMM [Google Ads] How to Easily Attract New Patients with Predictability – The Dental Marketer Podcast MMM [Internal Marketing] Using Social Media Ads & Email Marketing to Target Existing Patients for Unscheduled Treatment & Referrals – The Dental Marketer Podcast MMM [Google Ads] The Best Way to Attract More Dental Implant Patients on a Limited Budget – The Dental Marketer Podcast 174: Shane Simmons | The Type of Marketing That Intrigues Human Beings – The Dental Marketer Podcast MMM [Social Media] 3 Aspects of a Social Media Ad That New Patients Want to See – The Dental Marketer Podcast MMM [Uncommon] The Power of Local Business Groups and the Reciprocity Effect – The Dental Marketer Podcast MMM [Internal Marketing] Ramping Up Patient Referrals With an Annual Community Event! – The Dental Marketer Podcast MMM [Google Ads] 3 Steps You Should Take with Every Ad Campaign, From Initial Call to Scheduled Patient – The Dental Marketer Podcast MMM [Websites] 3 "Must Haves" Your Website Needs to Be Seen by Google & New Potential Patients – The Dental Marketer Podcast MMM [SEO] Most SEO Campaigns Are Missing This One Single Most Important Strategy – The Dental Marketer Podcast ‍ Host: Michael AriasJoin my newsletter: https://thedentalmarketer.lpages.co/newsletter/‍ Join this podcast's Facebook Group: The Dental Marketer Society ‍ Love the Podcast? Follow on Your Favorite App! https://lnkfi.re/TDMPod

What happens when you stop letting insurance define your patient experience in one of the world’s toughest markets? In this episode, Dr. Fatina Shtivelman opens up about what it takes to not only build a pediatric dental practice from scratch in Manhattan, but also completely reinvent its business model. She describes the emotional and mental “second baby” her practice became, alongside the constant juggle of refining systems, surviving a pandemic, and keeping both her team and vision aligned in the heart of New York City. Dr. Shtivelman shares the pivotal decision to leave insurance networks behind, revealing why she shifted toward a boutique, fee-for-service model and how this move (while nerve-wracking) ultimately elevated every aspect of her practice. You’ll hear honest stories about hiring and leadership, from tracking interview punctuality in a city obsessed with time to watching her office manager grow from assistant to hygienist to leader. Dr. Shtivelman details the exact systems she’s built to safeguard consistency, minimize burnout, and empower every team member. She shows us the marketing, review, and tech strategies that help her attract the right families, boost profitability, and reclaim peace of mind. If you’re a dental practice owner or dreaming of becoming one, her practical insights will help you create a practice that’s both deeply personal and truly exceptional. What You'll Learn in This Episode:The mental realities of running a high-stakes pediatric dental practice in ManhattanConsiderations and steps for shifting from in-network to out-of-network modelsStrategies for managing patient expectations and navigating tough financial conversationsHow to build and align a cohesive, growth-minded dental teamPractical hiring methods for finding staff who fit your vision and valuesConcrete systems for accountability, efficiency, and minimizing daily stressGround marketing tactics and event best practices to attract ideal patientsHow to generate and track quality Google reviews every monthKeys to integrating technology (Open Dental, Modento, Dental Intelligence) for smooth operationsDr. Shtivelman’s leadership routines for handling pressure and avoiding burnoutLet's listen to Dr. Shtivelman’s hard-won practice-building secrets today! ‍ Sponsors:‍Net32: Founded by a dentist, for dentists. Net32 is the leading online marketplace for dental supplies, helping dental and medical professionals save on high-quality products for over 25 years. Start saving today at: https://www.net32.com/dentalmarketer ‍ Click here for a special offer!‍ CallRail: Call tracking + AI that turns calls into campaigns that convert, quality patients, and cost savings. Click our link to start a free trial today! https://sta.mx/vz69 Click here for a special offer!Guest: Dr. Fatina ShtivelmanPractice Name: Gramercy Kids SmilesCheck out Fatina's Media:Practice: https://www.gramercykidssmilesnyc.com/ Instagram: https://www.instagram.com/gramercykidssmiles/ TikTok: https://www.tiktok.com/@thetoothfairynyc ‍ Host: Michael AriasJoin my newsletter: https://thedentalmarketer.lpages.co/newsletter/‍ Join this podcast's Facebook Group: The Dental Marketer Society ‍ Love the Podcast? Subscribe on Your Favorite App! https://lnkfi.re/TDMPod‍

Are you holding back spending in your dental practice and wondering why you aren't seeing the growth you expect? In this episode of Fail Forward, Dr. Brandon Prior shares how he overcame this mentality and transformed his practice. After initially hesitating to make investments due to fear of spending, he realized his actual failure was protecting cash instead of maximizing his valuable time and capacity. Learn how investing back into your practice in areas like hygiene and marketing can create leverage, increase production, and propel you into rapid growth. For dental practice owners ready to break out of the grind and embrace strategic spending for growth, don't miss Dr. Prior's game-changing insights! ‍ ‍ Listen to Brandon's Other Episodes Here:412: Dr. Brandon Prior | 100 West Dental – The Dental Marketer Podcast Day 2: Dr. Brandon Prior | The Breakaway Series | Business Masters Edition – The Dental Marketer Podcast ‍ Host: Michael AriasJoin my newsletter: https://thedentalmarketer.lpages.co/newsletter/‍ Join this podcast's Facebook Group: The Dental Marketer Society ‍ Love the Podcast? Subscribe on Your Favorite App! https://lnkfi.re/TDMPod‍

Imagine a world where your workflows align effortlessly, teams communicate seamlessly, and every patient gets a tailored experience, all thanks to AI technology and all-in-one software. In this special episode, Dr. Rania Saleh returns to celebrate Oryx’s 10-year milestone and candidly shares the origin story behind building a comprehensive dental practice software platform. Drawing from her own pivotal transition, from running a thriving dental practice to founding Oryx after a health crisis exposed the limits of existing systems, Dr. Rania reveals how necessity sparked the creation of automated, clinically-driven workflows. She walks us through the earliest days of envisioning patient-facing reports, risk assessments, and truly evidence-based care, plus the surprising challenges that came with bridging technology and real-world dentistry. As Oryx evolved far beyond its early plug-in roots, Dr. Rania opens up about tough decisions: ripping out parts of the platform she once prized to keep pace with rapid advances in AI and practice management. She compares the growing pains of a scaling SaaS company with those of an expanding dental team, underscoring the urgent need for culture, leadership, and focused feedback in delivering consistent patient experiences. Whether you’re a solo dentist eyeing growth or a multi-office DSO navigating complexity, this behind-the-scenes conversation offers actionable insights on technology adoption, systematizing clinical excellence, and leading a practice (or platform) your whole team believes in! What You’ll Learn in This Episode:The real reason most dental practices struggle with “invisible” workflows (and how to fix it.)How to design patient communication that builds trust, drives case acceptance, and avoids the hard sell.Why all-in-one platforms beat piecemeal solutions as your practice grows, plus what to look for as a startup or scaling group.Lessons in rebuilding software as dentistry and technology rapidly evolve, including embracing AI.Practical strategies for keeping clinical and front desk teams aligned on evidence-based protocols.How top practices manage growth pains: leadership hiring, culture building, and systematized onboarding.The must-have components of a true comprehensive dental exam (patients and providers both notice).Commonly missed findings that impact patient outcomes and how to communicate them simply.Tips for making small, impactful workflow improvements that compound over time.Dr. Rania’s roadmap for scaling technology, alignment, and patient care in fast-growing practices.Don’t miss this inside look at building a dental practice and a platform that actually works; hit play now to transform your systems and patient care! ‍ Sponsors:‍Oryx: All-In-One Cloud-Based Dental Software Created by Dentists for Dentists. Patient engagement, clinical, and practice management software that helps your dental practice grow without compromise. Click or copy and paste the link here for a special offer! https://thedentalmarketer.lpages.co/oryx/‍ Guest: Dr. Rania SalehBusiness Name: OryxCheck out Rania's Media:Website: https://thedentalmarketer.lpages.co/oryx/ Instagram: https://www.instagram.com/oryxdentalsoftware/ Facebook: https://www.facebook.com/OryxDentalSoftware Rania's Past Episode: 453: Dr. Rania Saleh | The Visual Edge: How to Improve Treatment Acceptance Rates – The Dental Marketer Podcast ‍ Host: Michael AriasJoin my newsletter: https://thedentalmarketer.lpages.co/newsletter/‍ Join this podcast's Facebook Group: The Dental Marketer Society ‍ Love the Podcast? Subscribe on Your Favorite App! https://lnkfi.re/TDMPod‍

Grit is important, but it's not everything. Discover what else it takes to succeed in the fiercely competitive dental industry! In this episode, we welcome Allison Norris, CEO of The Dentele Group, who candidly shares her journey of leaving a stable career as a dental hygienist to stumble, fumble, and finally, successfully found a leading non-clinical recruiting agency in dentistry. Through her story of trust betrayed, battling depression, and trials of early innovations, she offers key insights into valuing one's time, protecting intellectual property, and nurturing relationships, all while building resilience and authenticity in character. Dive into this episode to learn how to navigate the downside of ambition and success in the dental profession, and how to emerge stronger and wiser with each setback. ‍ ‍ Host: Michael AriasJoin my newsletter: https://thedentalmarketer.lpages.co/newsletter/‍ Join this podcast's Facebook Group: The Dental Marketer Society ‍ Love the Podcast? Subscribe on Your Favorite App! https://lnkfi.re/TDMPod

What does it really take to launch a dental startup while juggling motherhood, a mission-driven vision, and a learn-as-you-go leadership style? Dr. Pooja Makam opens up about building Lumina Dentistry from the ground up, all while parenting two toddlers and fighting for a patient-first approach in a world of corporate pressure. In this episode, Dr. Makam takes us behind the scenes of opening her North Carolina practice, from tackling unexpected technology meltdowns to navigating hiring heartbreaks and financial curveballs. She contrasts her corporate dentistry experience with her drive to create genuine, customizable care, revealing how she implemented efficient workflows and a “comfort menu” that attracts modern patients without hard sells. You'll hear real stories of operational fires, evolving boundaries, self-forgiveness, and the power of vetting vendors and advice. If you’re dreaming of practice ownership (or simply want to survive your startup season,) you'll want to hear Dr. Makam’s story! What You'll Learn in This Episode:The reality of opening a dental startup as a working parentWhat differentiates a patient-first, private practice from DSO-driven dentistryMistakes made and lessons learned in early-stage hiring and team buildingTactics for smoother workflow, cross-training, and avoiding burnoutHow to realistically test your systems before opening daySubtle ways to introduce elective services without seeming salesyMarketing and branding hacks (including how $35 can launch your logo)Navigating vendor relationships, technology snags, and construction delaysSetting healthy boundaries to protect family time and your own sanityHow to filter advice and avoid sales-driven online “mentorship”Turn up the volume for a raw, practical guide to launching and growing a dental practice on your own terms. ‍ Sponsors:‍CallRail: Call tracking + AI that turns calls into campaigns that convert, quality patients, and cost savings. Click our link to start a free trial today! https://sta.mx/vz69 Click here for a special offer!Guest: Dr. Pooja MakamPractice Name: Lumina DentistryCheck out Pooja's Media:‍Website: https://dentist-morrisville.com/ Instagram: https://www.instagram.com/luminadentistry/ Facebook: https://www.facebook.com/profile.php?id=61575688889108 ‍ Host: Michael AriasJoin my newsletter: https://thedentalmarketer.lpages.co/newsletter/‍ Join this podcast's Facebook Group: The Dental Marketer Society ‍ Love the Podcast? Subscribe on Your Favorite App! https://lnkfi.re/TDMPod

If the fear of facing complex dental implant failures is holding you back, this episode is your key to turning those failures into opportunities! Dr. Evan Matthysse shares his transformative experience of initial implant failures that led to a turning point for their dental practice. Listen as he reveals how tackling the fear and learning from the best in the field widened their service portfolio, boosted their reputation for handling advanced implant cases, and enhanced overall growth. To all dentists grappling with a fear of failures and complexities: don't miss this chance to learn from Dr. Matthysse's journey and turn your potential setback into your greatest success. ‍ ‍ Listen to Evan's Other Episodes Here:285: Dr. Evan Matthysse | Choosing the Perfect Software Stack for Open Dental Users – The Dental Marketer Podcast ‍ Host: Michael AriasJoin my newsletter: https://thedentalmarketer.lpages.co/newsletter/‍ Join this podcast's Facebook Group: The Dental Marketer Society ‍ Love the Podcast? Subscribe on Your Favorite App! https://lnkfi.re/TDMPod

What if a warm welcome and a personal touch could be the most powerful tools for growing your dental practice? In this episode, Dr. Allon reveals how her journey from corporate dentistry to solo practice was powered by a desire for meaningful patient relationships, family support, and a relentless commitment to hospitality. She shares the step-by-step systems her Clear Lake office uses to maximize comfort and efficiency, from five-minute patient intake to comprehensive 90-minute new patient exams and personal follow-up calls after treatment. Dr. Allon also reflects on the behind-the-scenes grit required to launch her practice: navigating unexpected DIY build-out challenges, winning initial patients through strategic signage and ground marketing, and fostering a collaborative, no-ego team culture that attracts both patients and staff. Whether you’re considering the leap into private practice or want inspiration on building trust and visibility, you’ll find practical insight and encouragement in Dr. Allon’s candid story. What You'll Learn in This Episode:The transition from corporate dentistry to starting a solo practiceHow to design a hospitality-driven patient flow that stands outWhy thorough new patient visits build lasting trust and referralsStrategies for marketing your practice with visibility (not just ads)Practical tips for juggling practice ownership with family lifeLessons learned from running your own office build-out on a tight budgetThe impact of personal follow-up calls and ground marketing techniquesHow to foster a team culture without egos or micromanagementOvercoming unexpected challenges during a post-pandemic openingWhy investing in patient relationships leads to rapid growthJoin us for a behind-the-scenes look at how real, patient-focused dentistry can transform your practice and your community! ‍ (This episode originally aired on 1/18/2024) ‍ Sponsors:‍Oryx: All-In-One Cloud-Based Dental Software Created by Dentists for Dentists. Patient engagement, clinical, and practice management software that helps your dental practice grow without compromise. Click or copy and paste the link here for a special offer! https://thedentalmarketer.lpages.co/oryx/Net32: Founded by a dentist, for dentists. Net32 is the leading online marketplace for dental supplies, helping dental and medical professionals save on high-quality products for over 25 years. Start saving today at: https://www.net32.com/dentalmarketer ‍ Guest: Dr. Liel AllonPractice Name: DentAllon DentistryCheck out Liel's Media:Practice: https://www.dentallondentistry.com/ Instagram: https://www.instagram.com/dentallon_dentistry/ ‍ Host: Michael AriasJoin my newsletter: https://thedentalmarketer.lpages.co/newsletter/‍ Join this podcast's Facebook Group: The Dental Marketer Society ‍ Love the Podcast? Subscribe on Your Favorite App! https://lnkfi.re/TDMPod