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The Design Of Business | The Business of Design

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Rating
★★★★★
4.5
from
107 reviews
This podcast has
168 episodes
Language
English
Explicit
No
Date created
2016/10/18
Latest episode
2026/10/06
Average duration
41 min.
Release period
32 days

Description

The Design of Business | The Business of Design explores how design shapes, and is shaped by, the world around us. Hosted by Ellen McGirt, the podcast features conversations with visionary leaders from a wide range of industries, from architecture and technology to journalism and retail. Together, they examine creative practices, challenge conventional thinking, and explore how design drives business, innovation, and social change.In Season 12 of DB|BD, host Ellen McGirt explores Designing for the Unknown—how visionary designers, architects, and thinkers navigate uncertainty, from climate adaptation to technological disruption. This season, we’re looking at the bold ideas reshaping our cities, industries, and ways of living in an unpredictable world.

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Check latest episodes from The Design Of Business | The Business of Design podcast


DB|BD at Aspen: Eric Ries Would Like to Apologize
2026/10/06
In 2011 Eric Ries published a book called The Lean Startup. It sold over one million copies and became something of a Bible for the Silicon Valley set. And Eric himself became something of a prophet. The Lean Startup gave a generation of founders a methodology to build quickly, scale quickly, and build value quickly. Eric encouraged his readers to build businesses to change the world. He forgot to say for the better. And many readers took his omission seriously. The companies The Lean Startup birthed kept going bad.  15 years later, Eric is back with a new book. It’s called Incorruptible. It is a sequel, an apology and a correction. In it, Eric offers a blueprint for how to design a profitable company that still has a soul. Eric joined DB|BD host Ellen McGirt live onstage at the Aspen Business and Society Summit to talk about his personal and professional journey to writing Incorruptible. It’s a story filled with emotion and metaphors and praise for companies who are really getting it right (shoutout to Costco).  On this season of DB|BD, we are thinking about radical collaboration. Host Ellen McGirt sat down with visionary designers, leaders and thinkers at the 2026 Aspen Business & Society Summit to ask them about the radical act of collaborating with others in a time when it often feels impossible to find common ground. Visit our site for more on this episode and to view a transcript.
DB|BD at Aspen: Proactivity is the Key to Survival With Edelman’s Dave Fleet
2026/10/06
Dave Fleet sees more corporate crises in a month than many executives see in their entire career. He is the Managing Director and the Head of Global Crisis at Edelman, meaning he helps companies prepare for, and manage through, crises. He is regularly fielding phone calls from people on the worst day of their careers.But his job is also more than that, Dave and his team are fighting disinformation, teaching media literacy and helping businesses proactively build trust with their employees and clients. In this conversation with DB|BD host Ellen McGirt, Dave explains why, in a world that is permanently in crisis, a company’s reputation is its best defense. He also explains why he stresses the importance of coalition building with his clients and why empathy has a commercial business interest. Dave also explains why in a world where trust is local and volatility is permanent, raising media literacy and fighting disinformation is essential.  On this season of DB|BD, we are thinking about radical collaboration. Host Ellen McGirt sat down with visionary designers, leaders and thinkers at the 2026 Aspen Business & Society Summit to ask them about the radical act of collaborating with others in a time when it often feels impossible to find common ground. Visit our site for more on this episode and to view a transcript.
DB|BD at Aspen: Motivating People is a Design Challenge with Deloitte’s Steve Goldbach
2026/09/29
Steve Goldbach leads Deloitte’s Sustainability and Infrastructure practice. He believes today's leaders face an emerging new design challenge: figuring out how the next generation will build real judgment and taste when AI is taking over so much of the work that used to teach it. He's the co-author, along with his longtime collaborator Geoff Tuff, of three best-selling books on leadership and innovation.  His latest is called Hone: How Purposeful Leaders Defy Drift. In this conversation with DB|BD host Ellen McGirt, Steve explains that a business’ culture is a collective outcome of the behavior of people in it and why motivating people to change those behaviors is the ultimate design challenge. He also shares his research on making a business case for sustainability and explains why preparing for an organization’s future lies in the experience of their youngest employees in mind  On this season of DB|BD, we are thinking about radical collaboration. Host Ellen McGirt sat down with visionary designers, leaders and thinkers at the 2026 Aspen Business & Society Summit to ask them about the radical act of collaborating with others in a time when it often feels impossible to find common ground. Visit our site for more on this episode and to view a transcript. Make the Business Case from Your Sustainability Initiative from the Harvard Business Review Steve’s latest book, Hone
DB|BD at Aspen: Innovation Requires Collaboration with Professor Linda Hill
2026/09/29
No one has better insight on what it takes to lead across space and time than Linda Hill. She has been a professor at Harvard Business School for forty years. Her current title is the Wallace Brett Donham Professor of Business Administration and Faculty Chair of the Leadership Initiative. She’s also started two companies of her own and co-authored three books about leadership. The latest is called Genius at Scale. It’s a guide for leaders on mastering the practice of innovation in a tumultuous time of change using innovative companies like Pixar and Pfizer as case studies. In this conversation with DB|BD host Ellen McGirt, Linda shares the things that all innovative companies practice, even those with radically different functions: they treat their employees decently, they kill ideas that aren’t working and they don’t see genius as a collaborative venture. She also shares her own experience as an entrepreneur and explains why one of the biggest problems with AI is that we are wayfinding and pathfinding at the same time. On this season of DB|BD, we are thinking about radical collaboration. Host Ellen McGirt sat down with visionary designers, leaders and thinkers at the 2026 Aspen Business & Society Summit to ask them about the radical act of collaborating with others in a time when it often feels impossible to find common ground. Visit our site for more on this episode and to view a transcript. Genius at Scale
DB|BD at Aspen: Dean Erika James Says a Prepared Leader is a Disciplined One
2026/09/22
Erika James became the dean of the Wharton School on July 1, 2020. So she knows a thing or two about leading  during a crisis.  She even wrote a book about it. Dean James, and her co-author Lynn Perry Wooten, published The Prepared Leader in the fall of 2022. The book breaks down the phases of crisis management and lends some advice on how to make big decisions under pressure. In this conversation with DB|BD host Ellen McGirt, Dean James explains why leading in a crisis-filled world requires discipline. She also details the decisions Wharton is making to prepare its students and her faculty to succeed in an unstable economy that is increasingly reliant on AI. They also chat about the state of DEI and Dean James’ ambivalent thoughts on being the first Black person to serve as Wharton’s dean. On this season of DB|BD, we are thinking about radical collaboration. Host Ellen McGirt sat down with visionary designers, leaders and thinkers at the 2026 Aspen Business & Society Summit to ask them about the radical act of collaborating with others in a time when it often feels impossible to find common ground. Visit our site for more on this episode and to view a transcript. The Prepared Leader
DB|BD at Aspen: AI is the Greatest Civil Rights Issue of Our Time With Chris Hyams
2026/09/22
Chris Hyams spent 15 years at the job search platform Indeed, becoming its CEO in 2019. When he stepped down in 2025, more than 300 million jobseekers visited Indeed’s site every month. He also 200x’d the company’s revenue.  So why would a guy who is so good at what he does step down? According to him, he had a higher calling. Chris believes that AI is the single greatest civil rights issue of our time and he’s appalled it isn’t better regulated. And he’s taking action. Chris is teaching a college course on responsible AI and he’s also Founding Board Member of the Guardrails Alliance, a Super-PAC that was created to fight ANOTHER Super PAC that has invested more than $140 million dollars in snuffing out anti-AI congressional candidates. In this conversation with DB|BD host Ellen McGirt, Chris explains why he is so worried about the unfettered growth of AI.  He openly questions the claims made by OpenAI, Anthropic and others who stand to profit from AI. Oh, and he has the data to back it up. On this season of DB|BD, we are thinking about radical collaboration. Host Ellen McGirt sat down with visionary designers, leaders and thinkers at the 2026 Aspen Business & Society Summit to ask them about the radical act of collaborating with others in a time when it often feels impossible to find common ground. Visit our site for more on this episode and to view a transcript. The Guardrails Alliance
DB|BD Presents: Draw the Line
2026/09/17
DB|BD is proud to introduce Design Observer's latest podcast: Draw the Line, the inside story of Louisiana’s fight over power, maps, and who gets left off them.  Because every district line is a design decision — and every decision is about who gets power. The Supreme Court case Louisiana v. Callais gutted the Voting Rights Act and rewrote the rules of American democracy.  As goes Louisiana, so goes the rest of the country. Who's fighting for your vote? This is episode one. In it, host Ellen McGirt travels to Baton Rouge to meet the organizers, legal experts, and everyday citizens on the front lines of the fight against gerrymandering and traces how a dispute over one congressional district became a battle for the future of American democracy.  Subscribe to Draw the Line on Apple and Spotify and visit our site for more info. Episodes releasing throughout Fall 2026.
DB|BD at Aspen: Judy Samuelson is Still Thinking About the Purpose of a Corporation
2026/09/15
If you’re in the business world, you’ve heard of Judy Samuelson. Even if you’re not in the business world, you may have heard of Judy Samuelson. That’s because Judy is one of the most influential voices thinking about and wrestling with the purpose of business in the modern world and how capitalism can be a force for good.  Judy founded the Aspen Institute’s Business and Society Program back in 1998. But perhaps one of her most important contributions is her leadership in the Business Roundtable’s 2019 decision to change the nature of a corporation from a singular focus on shareholders, to a broader stakeholder focus.  In this conversation with DB|BD host Ellen McGirt, Judy reflects on what impact the statement had and if it is even still relevant. She also tells some stories about what it was like to gather with some of the business world’s most powerful leaders to try and define that stubborn thing called the corporation.  On this season of DB|BD, we are thinking about radical collaboration. Host Ellen McGirt sat down with visionary designers, leaders and thinkers at the 2026 Aspen Business & Society Summit to ask them about the radical act of collaborating with others in a time when it often feels impossible to find common ground. Visit our site for more on this episode and to view a transcript. Scene on Radio’s Capitalism Series Business Roundtable’s 2019 Statement
DB|BD at Aspen: Todd Breyfogle on the Aspen Institute’s Humanistic History
2026/09/15
In 1949, Walter and Elizabeth Paepkes invited 2,000 artists, thinkers and business leaders to the abandoned mining town of Aspen, Colorado, for the first iteration of an Aspen Institute gathering. Eight decades later, artists, thinkers and business leaders still convene in Aspen every summer to discuss the challenges and advances shaping our world.  And while their modes of transportation have changed (that first group mostly arrived via horseback), they share a key belief with their predecessors: that a deep investment in literature, philosophy and the arts is the key to nurturing our human spirits. Today’s guest is a sort of guardian of that legacy. Todd Breyfogle is the Aspen Institute’s Senior Advisor for Humanistic Studies and Practices.  He chronicles the story of Aspen’s dedication to the humanities. And keeps it alive. In this episode of DB|BD, Todd talks with host Ellen McGirt about why Aspen’s radical, artistic roots are a key that unlocks a better way of thinking about what they do now and how we can all do more meaningful work, together. On this season of DB|BD, we are thinking about radical collaboration. Host Ellen McGirt sat down with visionary designers, leaders and thinkers at the 2026 Aspen Business & Society Summit to ask them about the radical act of collaborating with others in a time when it often feels impossible to find common ground. Visit our site for more on this episode and to view a transcript.
AI, Radical Collaboration & Hope: DB|BD Returns to the Aspen Business and Society Summit
2026/09/15
Listeners, it has been a while, but DB|BD is back! And this season we are thinking about radical collaboration. For the second year in a row, Design Observer is publishing some exclusive conversations from the Aspen Institute's Business and Society Summit. In July, DBBD host Ellen McGirt interviewed eight thoughtful, important and provocative leaders who are thinking deeply about AI, sustainability, and the role of business in a chaotic world.  But before you dive into the interviews, we are giving you some context. Design Observer audio producer Alexis Haut joins Ellen to chat about the big themes and impressions coming out of this year’s conference including: how people are feeling about the AI shift and why, against all odds, people are feeling a little more hopeful than they were this time last year. They are also thinking about something that is very important to us here at Design Observer: collaborating with others in a time when it often feels impossible to find common ground. We will be publishing two of these interviews every Tuesday for the next month, starting today.  Visit our site for more on this episode and to view a transcript.
S12E10: The Past, Present and Future of Design with Lee Moreau
2025/11/11
Lee Moreau is the host of the Design Observer podcasts Design As and The Futures Archive. He is also a Professor of the Practice of Design at Northeastern University and the founder and director of Other Tomorrows, a design and strategy consultancy based in Boston. Lee is also the perfect guest to cap off the 12th season of DB|BD- a season that grappled with designing for the unknown. Lee faces the challenge of uncertainty head-on in his teaching, on his podcasts and in his consultancy practice. In this unexpectedly emotional conversation with DB|BD host Ellen McGirt, Lee gets real about the state of design. He explains why design is a practice of reckoning with the past as much as it is of designing for the future. He also reflects on his conversations with other designers about balancing the threats and possibilities of AI. And he shares why he is cautiously optimistic that there will always be a place in our world for designers and design. And stay tuned after the interview for Ellen’s season 12 recap! Visit our site for more on this episode and to view a transcript. Listen to all three seasons of Design As on our website.  Institute of Design’s Shapeshift Summit
On Location at the Aspen Institute Part 2: Redesigning Leadership
2025/09/09
We’re back with part 2 of our peek behind the curtain of the 2025 Aspen Business & Society Summit. And this time we are asking the big question. In a period of global turmoil, does leadership need a redesign? It’s clear that today’s leaders- whether of a business, a government or a family- require an unprecedented level of courage, vision and integrity. But what exactly does that type of leadership look and feel like? And can you develop the skills needed to be an audacious leader, or do you have to be born with them? These are big, hairy questions. And in this episode of DB|BD, our guests take a stab at them. You will hear excerpts from conversations host Ellen McGirt had with nine different leaders onsite at the Summit. All nine leaders, whose expertise spans across business, law, design, and government, share invaluable wisdom on what it takes to build trust with customers, employees and shareholders in a world where trust itself is scarce.  2025 Edelman Trust Barometer Leaders featured in this episode: Jim Andrew, Executive Vice President, Chief Sustainability Officer, PepsiCoHeather Higginbottom, Managing Director, Head of Research, Policy & Insights, Corporate Responsibility, JPMorgan ChaseTrisch Smith, Global Chief Diversity, Equity & Inclusion Officer, EdelmanJustina Nixon-Saintil: Vice President, Corporate Social Responsibility & Chief Impact Officer, IBMAlphonso David, President & CEO, Global Black Economic Forum Rachel Godsil: Co-founder, Perception Institute, Distinguished Professor of Law and Chancellor’s Scholar at Rutgers Law SchoolCécileBeliot: CEO, Bel GroupeSandaOjiambo: Assistant Secretary-General, CEO and Executive DirectorUN Global CompactTim Mohin: Partner & Director, BCGWitoldHenisz: Vice Dean & Faculty Director, Impact, Value and Sustainable Business Initiative, The Wharton School
On Location at the Aspen Institute Part 1: Diving Into Disruption
2025/08/19
Every summer, the Aspen Institute’s Business and Society Program’s annual summit gathers 200+ leaders from the worlds of business, science, government, design, and the arts at the Institute's Colorado campus. They convene for three days of panels, spontaneous conversations and knowledge sharing- all driven by a shared belief that business can shape and contribute to the health of our world.  The 2025 Summit took place in July. And of course, DB|BD host Ellen McGirt was there. This year she got to do something special. Over the course of a 9-5, Ellen interviewed nine different leaders on mic from the worlds of law, technology, academia, food and the UN. And we are bringing excerpts from all nine of those conversations straight to the DB|BD airwaves. Consider it inside access to this invite-only summit.  Over the next two episodes of DB|BD you will hear from powerhouse leaders on what’s keeping them up at night and how they’re dealing with it.  Today, we’re covering that first part. Times are tough. A hostile administration, unstable geopolitics and shifting technologies are just a few of the changes disrupting the way we live and do business. In this episode, leaders from different countries and industries explain just how their work has been impacted. Leaders featured in this episode: Justina Nixon-Saintil: Vice President, Corporate Social Responsibility, and Chief Impact Officer, IBMJennyYang: Former EEOC Commissioner, Partner, Outten & Golden LLPRachel Godsil: Co-founder, Perception Institute, Distinguished Professor of Law and Chancellor’s Scholar at Rutgers Law SchoolCécileBeliot: CEO, Bel GroupeSandaOjiambo: Assistant Secretary-General, CEO and Executive DirectorUN Global CompactTim Mohin: Partner & Director, BCGWitoldHenisz: Vice Dean & Faculty Director, Impact, Value and Sustainable Business Initiative, The Wharton SchoolBefore you go! Fill out our survey! We have a short user survey in the field, and we would love your take on what you like, what we could be doing better, and how we can continue to be your trusted friend helping you navigate uncertainty. Plus, you’ll be entered to win one of our very cool Redesigner tees! Please take a few minutes to fill it out by 8/31 using the following link: https://wkf.ms/46yx7UA
Special Episode: Ellen McGirt Opens the Curiosity Playbook on Say More with Tulaine Montgomery
2025/08/05
Instead of our usual episode, we're excited to share a podcast we think you'll love: Say More with Tulaine Montgomery. In her podcast, Tulaine speaks with people who are deeply committed to making the world a better place, while also taking care of themselves and supporting their communities. In this episode, she puts DB|BD host Ellen McGirt on the other side of the mic!  Ellen and Tulaine talked about many things that matter to Design Observer listeners, including: curiosity as a key to progress, the role big D design can play in creating a better world and how to stay hopeful in a moment that is anything but. Plus, Ellen shares some anecdotes about her career journey never before heard on the DB|BD airwaves! If you enjoy this episode, be sure to subscribe to Say More and listen to more episodes! Follow Tulaine on Instagram and check out New Profit Design Observer’s profile on Mr. P Tulaine’s conversation with Angela Glover Blackwell Trevor Noah in conversation with Dr. Ruha Benjamin Before you go! Help us make Design Observer even better. We have a short user survey in the field, and we would love your take on what you like, what we could be doing better, and how we can continue to be your trusted friend helping you navigate uncertainty. Plus, you’ll be entered to win one of our very cool Redesigner tees! Please take a few minutes to fill it out by 8/31 using the following link: https://wkf.ms/46yx7UA
S12E9: The Risks of Retreating from DEI with Catalyst’s Alix Pollack & Redesigning Design Thinking with Doug Powell
2025/07/22
In a time where it's hard to feel hopeful, a new study has left leaders who value DEI aflutter with tentative optimism. It’s called The Risk of Retreat, conducted by Catalyst and the NYU Meltzer Center of Diversity, Inclusion and Belonging, it compiled data from surveys of 2,500 employees from across the U.S. on their thoughts about workplaces backtracking from their DEI policies. The study found that retreating from DEI poses significantly MORE business risk than keeping those policies in place.  In this episode of DB|BD, Catalyst’s Head of Knowledge Transformation and Solution Development Alixandra Pollack sits down with host Ellen McGirt to discuss the four categories of risk companies face when retreating from DEI and the study’s recommendations to leaders for a non-reactive approach to maintaining inclusion and trust. Next up, Ellen chats with a design leader who is really living and breathing one of Alix's recommendations "walk the talk and talk the walk."  Doug Powell is a designer, educator, facilitator and host of the podcast This is a Prototype. He pioneered human-design centered practices at big companies like IBM and Expedia. In this conversation, Doug shares with Ellen his experience of learning to be a leader on the job, getting a big company on board with design and why design thinking needs a rebrand.  On this season of DB|BD, we are Designing for the Unknown. Host Ellen McGirt asks visionary designers how they navigate uncertainty- whether it be technological disruption, global crises, or shifting cultural norms. Read The Risk of Retreat in full.  Doug’s website and tune in to his podcast This is a Prototype

Podcast reviews

Read The Design Of Business | The Business of Design podcast reviews


4.5 out of 5
107 reviews
★★★★★
obacker19 2020/03/17
Entertaining, insightful and actionable! 🔥
Whether you’re well established as someone who can translate creative energy into the impact you want to have on the world, or are just getting starte...
★★★★★
WarrenBenton 2017/12/03
Design time
Each podcast is a different designer with a different approach to different problems. The thing I love about this podcast it’s not just “wow that is a...
★★★★★
marcus05976 2017/06/11
Amazing Podcast
I listen to this podcast while working on projects or when I have downtime, it makes for good background noise or for engaging commentary. It fits a l...
★★★★★
JamAnnika 2017/01/13
They did it again!
Once again Michael and Jessica elevate the conversation of design beyond what something looks like- this time focusing on how to be most effective. Th...
★★★★★
Paul Rubio 2017/01/13
Very Good
I prefer this one instead of The Observatory, and the love their mixed choice of guests interviewed. Michael and Jessica are always a great duo in p...
★★★★★
PASouthern 2016/10/23
Yes!
Love this podcast! It's the intelligent banter of Jessica and Michael, now brought to interviews with fascinating people. Can't wait to hear what's ne...
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