Advertise on podcast: Choose Hard with Cody McBroom

I’m 15 days and 56 miles into a 100-mile running challenge for the month of October, and in this episode I break down exactly how I’m making it work while still lifting four days a week, running a business, and being present as a husband and dad. This isn’t theory. It’s my actual programming, my actual schedule, and what I’m actually eating and taking right now. You’ll hear how I structure easy, conversational-pace runs so they don’t turn into hard days, how I adjusted my upper/lower, push/pull lifting split to prioritize hamstrings, glutes, and knee health, and the 4–6 hour rule I use to separate running and lifting to reduce the interference effect and hold onto muscle. We also get into nutrition for hybrid training: the roughly 500-calorie increase, how I fuel before and during runs, and why I bumped creatine to 10 grams a day under higher training stress. Plus my recovery non-negotiables, the fatigue warning signs I watch for, and what my Garmin data (pace, fitness age, stress) has shown so far. If you’re a busy parent wondering how to fit serious training into a full life, this one gives you a real blueprint and the one principle that makes it sustainable. In this episode: My weekly running structure and how I planned 100 miles in 31 days How to combine running and strength training without losing muscle A real day in my life as a father, husband, and CEO Calorie, protein, and carb adjustments for higher training volume Pre-run fueling, intra-run carbs, and the supplements earning their spot Sleep, recovery habits, and managing total life stress Garmin metrics, fitness age, and data vs. how I actually feel The biggest mistake people make trying to copy this, and where to start instead Join the run club: Want accountability? Join my Strava run club and take on your own challenge with us: https://strava.app.link/psxQV9sjs7b  Choose Hard. Always Fulfilled, Never Satisfied. ———— 🤝 16+ Years Coaching. 3,000+ Real Clients. 📩 Apply for 1:1 Coaching: https://tailoredcoachingmethod.com  🎓 Mentorship for Coaches – https://tailoredcoachingmentorship.com/ ▶️ YouTube: https://www.youtube.com/@CodyMcBroom1  📖 Free Guides: https://tailoredcoachingmethod.com/guides  📝 Free Articles: https://tailoredcoachingmethod.com/blog  🎙️ Choose Hard Podcast: https://choosehardpodcast.com/  📲 Follow me on IG: https://www.instagram.com/codymcbroom 📧 Inquiries: [email protected]  ⭐ Enjoyed this one? A rating/review on Apple Podcasts helps more than you'd think — takes 15 seconds and puts the show in front of someone who needs it. ALWAYS FULFILLED, NEVER SATISFIED.© CHOOSE HARD.©

This October, Tailored Coaching Method turns nine. In this episode, I break down the nine lessons I’ve learned building a business from scratch. This isn’t the highlight reel. It’s what nine years of getting things right (and plenty wrong) actually taught me about business, discipline, and staying the course. In this episode: Why your craft has to be the second most important thing in your life, with family first The seasons of eating dirt, and the question that shows whether you’re willing to go through them How to develop your lens, plus the five questions I run every decision through Why constant evolution is a requirement for long-term growth Putting your blinders on: watch the loop without living in it Business is lonely, and why finding your tribe isn’t weakness Instagram skills are not business skills Do it mad, sad, tired, hungry Emotional states last too long, so build on logic and purpose instead If you’re a coach looking for your people, join us in Scottsdale for the TCM Mastermind, January, 14–15: https://www.tailored-coaching.com/live-mastermind-az  ———— 🤝 16+ Years Coaching. 3,000+ Real Clients. 📩 Apply for 1:1 Coaching: https://tailoredcoachingmethod.com  🎓 Mentorship for Coaches – https://tailoredcoachingmentorship.com/ ▶️ YouTube: https://www.youtube.com/@CodyMcBroom1  📖 Free Guides: https://tailoredcoachingmethod.com/guides  📝 Free Articles: https://tailoredcoachingmethod.com/blog  🎙️ Choose Hard Podcast: https://choosehardpodcast.com/  📲 Follow me on IG: https://www.instagram.com/codymcbroom 📧 Inquiries: [email protected]  ⭐ Enjoyed this one? A rating/review on Apple Podcasts helps more than you'd think — takes 15 seconds and puts the show in front of someone who needs it. ALWAYS FULFILLED, NEVER SATISFIED.© CHOOSE HARD.©

Can being fit protect you from alcohol's damage? Should you double your creatine dose? Do women need to program training around their cycle? In this research review, Cody McBroom breaks down four new studies: what they found, where they fall short, and exactly how to apply them. No hype, no shortcuts. Just the data. IN THIS EPISODE: → Alcohol vs. Fitness (The HUNT Study): 24,853 adults tracked for 16+ years. Changes in fitness predicted mortality more strongly than changes in drinking. The most dangerous pattern in the entire study wasn't heavy drinking. It was losing fitness. (But fitness is a buffer, not an eraser.) → High-Dose Creatine: Where the muscle saturation ceiling really is, when bigger lifters need 6–8g, and why 10–20g/day may matter for your brain during sleep deprivation, mental fatigue, and high-stress training blocks. Plus how to avoid the GI issues. → Menstrual Cycle & Strength Training: 28 trained women, 4 cycles, hormone-verified phases, and bar-speed data from real training sessions. Cycle phase barely moved performance. Motivation and pain did, and pain hit deadlifts and bench press in opposite directions. → Irisin & Fat Loss: A 50-trial meta-analysis on the "fat-browning" myokine. Resistance training posted the biggest increase, but here's why a blood marker doesn't beat energy balance, and why the irisin research carries a real measurement controversy. ———— 🤝 16+ Years Coaching. 3,000+ Real Clients. 📩 Apply for 1:1 Coaching: https://tailoredcoachingmethod.com  🎓 Mentorship for Coaches – https://tailoredcoachingmentorship.com/ ▶️ YouTube: https://www.youtube.com/@CodyMcBroom1  📖 Free Guides: https://tailoredcoachingmethod.com/guides  📝 Free Articles: https://tailoredcoachingmethod.com/blog  🎙️ Choose Hard Podcast: https://choosehardpodcast.com/  📲 Follow me on IG: https://www.instagram.com/codymcbroom 📧 Inquiries: [email protected]  ⭐ Enjoyed this one? A rating/review on Apple Podcasts helps more than you'd think — takes 15 seconds and puts the show in front of someone who needs it. ALWAYS FULFILLED, NEVER SATISFIED.© CHOOSE HARD.© ———— STUDIES REFERENCED: - Munteanu et al. (2026). The Effect of Menstrual Cycle Phase, Symptoms, Motivation, and Readiness to Perform on Resistance Training Performance. Sports Medicine. - Nauman et al. (2025). Running from Death: Can Fitness Outpace Alcohol's Harm? Sports Medicine. - Hejazi et al. (2026). Effects of Different Training Modalities on Circulating Irisin Levels in Overweight and Obesity Adults. Sports Medicine. - Hultman et al. (1996); Candow et al. (2023); McMorris et al. (2006); Gordji-Nejad et al. (2024) – creatine dosing & brain bioenergetics

After 4 years running Tailored Coaching Method out of a physical HQ, I'm closing it down — and building a new studio from scratch on my own property. In this episode, I break down the real numbers behind the decision: $10K a month in rent, $11K all-in once you factor in the energy bill and other costs — and why walking away from that saves us $120K this year alone. I also get into the more nuanced number: $99K in net savings even while we're simultaneously funding and building the new facility, which is the number that actually matters once construction starts. I get into the parts most entrepreneurs don't talk about — the actual build cost of a detached garage studio, how the rental agreement between TCM and my wife and I works, and why paying yourself rent can build personal wealth while cutting business overhead. I also talk about what it's like building this with my family (my wife designing it, my father-in-law and brother-in-law building it), moving back home after 7 years away, and the boundaries I'm setting so work doesn't swallow family life. If you're a coach or entrepreneur who thinks a bigger office is the end-game metric of success, or you're staring down a pivot that feels risky on paper, this episode is the unfiltered walkthrough of how I made the call — and what I'd tell you if you're facing one of your own. Topics covered: why we're closing HQ at 7 figures, the true cost of leasing vs. building, tax strategy for renting property to your own business, managing team culture through a remote transition, building a studio with family, and reframing "stepping backward" as strategic growth. ———— 🤝 16+ Years Coaching. 3,000+ Real Clients. 📩 Apply for 1:1 Coaching: https://tailoredcoachingmethod.com  🎓 Mentorship for Coaches – https://tailoredcoachingmentorship.com/ ▶️ YouTube: https://www.youtube.com/@CodyMcBroom1  📖 Free Guides: https://tailoredcoachingmethod.com/guides  📝 Free Articles: https://tailoredcoachingmethod.com/blog  🎙️ Choose Hard Podcast: https://choosehardpodcast.com/  📲 Follow me on IG: https://www.instagram.com/codymcbroom 📧 Inquiries: [email protected]  ⭐ Enjoyed this one? A rating/review on Apple Podcasts helps more than you'd think — takes 15 seconds and puts the show in front of someone who needs it. ALWAYS FULFILLED, NEVER SATISFIED.© CHOOSE HARD.©

Most people have been chasing the wrong signals in the gym for years — the burn, the pump, the soreness. They feel like proof the workout worked. According to the research, they're mostly just byproducts. In this episode of the Choose Hard Podcast, Cody McBroom breaks down the actual science of muscle hypertrophy — what drives it, what's a myth, and what you need to change in your training right now. This isn't a deep-dive research lecture. It's the science, simplified — the way Cody breaks it down for the 2,000+ clients he's coached over his career. What's covered in this episode: →The #1 driver of muscle growth — and it's not what most people chase → The truth about "non-responders" and hard gainers → What actually makes someone a hyperresponder → Stretch-induced hypertrophy and lengthened partials → Training volume — the sweet spot the research actually supports → Concurrent training and the interference effect → Building muscle after 55 Whether you're brand new to training or you've been lifting for years and feel like you've plateaued, this episode gives you the research-backed framework to actually understand what's happening in your body — and what to do about it. — GET 20% OFF CHOOSE-HARD MERCH, USING CODE PODCAST20 AT CHECKOUT: https://choose-hard.shop/  GET COACHED & MENTORED BY CODY: ⇨ www.tailoredcoachingmethod.com/online-coaching {1-On-1 Fitness & Nutrition Coaching} ⇨ https://tailoredcoachingmentorship.com/ {Mentorship For Coaches} 📌 Follow Choose Hard on instagram @choosehardpodcast and grab Choose Hard Merch at www.choose-hard.com ❓ASK YOUR QUESTION FOR THE NEXT Q&A EPISODE: ⇨ question.choosehardpodcast.com 📲 DOWNLOAD MY APP & START A TRAINING PLAN, FOR FREE: ⇨ www.thetailoredtrainer.com 💊 JOCKOFUEL SUPPLEMENTS (Code CHOOSEHARD for 20% Off): https://jockofuel.com/discount/CHOOSEHARD 🎙️CLIENT CASE STUDIES & TRANSFORMATION STORIES: - SPOTIFY: ⁠https://bit.ly/tlrd-transformations-spotify⁠  - APPLE PODCASTS:⁠https://apple.co/3GPlDxG⁠  GET MORE FREE CONTENT AT THE LINKS BELOW: 📖 FREE ARTICLES: ⁠https://tailoredcoachingmethod.com/blog⁠  💾 FREE GUIDES: ⁠https://tailoredcoachingmethod.com/guides⁠ IG -⁠https://www.instagram.com/codymcbroom⁠ YOUTUBE -⁠ ⁠⁠https://www.youtube.com/codymcbroom1⁠ INQUIRIES – ⁠[email protected]

Everyone thinks mental toughness means going harder, pushing further, never stopping. They see David Goggins, they see Navy SEALs, they see people doing 75 Hard — and they think that's what it looks like. It's not. And chasing that version of it is exactly why most people burn out, fall off, and repeat the cycle over and over again. In this episode of the Choose Hard Podcast, Cody McBroom breaks down what mental toughness and real discipline actually are — and why the boring, quiet, repeatable version of it will always beat intensity over the long run. What's covered in this episode: 1. Why you keep misunderstanding discipline ⇨ Most people define discipline as intensity instead of consistency. They compare themselves to people like Goggins — but they forget that his frame of reference was built through decades of hardship they've never experienced and never should have to. That comparison isn't motivation. It's a trap. 2. The dopamine problem behind the all-or-nothing cycle ⇨ The all-in/fall-off pattern isn't a willpower problem. It's a dopamine problem. Cody breaks down why motivation spikes create false identities, why going all in gets attention while quiet consistency gets ignored, and what you have to shift to actually break the cycle for good. 3. What "Choose Hard" actually means ⇨ It's not always loud. Sometimes choosing hard means staying calm when you want to snap. Going to bed instead of scrolling. Doing the minimum required when you don't feel like it. Sticking to the plan when it's boring. Choosing the long-term outcome over the short-term feeling — every single time. 4. The 3 layers of real discipline ⇨ Cody breaks down the framework he uses with clients, coaches, and mentees inside TCM: Identity-Based Discipline — Why anchoring to an outcome ("I want to lose 20 lbs") will always fail, and what to replace it with. Fit people don't negotiate workouts. That's not a rule. It's an identity. Environment Design — Willpower is finite. Your environment determines whether you need it in the first place. Stop leaving the decision to the moment. Non-Negotiables — Your floors, not your ceilings. What you do on your worst day is what actually defines your standards. 5. Why people fail even when they're motivated ⇨ It's not a lack of information. Everyone knows broccoli is better than a Pop-Tart. People fail because of a lack of real accountability — and real accountability isn't just checking in. It's the hard conversations that hold someone to the promises they made to themselves. 6. The CHOOSE HARD Daily Framework ⇨ A tactical acronym you can apply immediately: C — Commit to a realistic baseline H — Honor the plan (no daily renegotiation) O — Optimize your environment O — Own your identity S — Stack small wins E — Eliminate extremes Do those things consistently, and you get H.A.R.D. — Happy, Aligned, and Results Driven. If your plan only works when you feel good, it's not a plan. This episode gives you one that actually holds. GET 20% OFF CHOOSE-HARD MERCH, USING CODE PODCAST20 AT CHECKOUT: https://choose-hard.shop/  GET COACHED & MENTORED BY CODY: ⇨ www.tailoredcoachingmethod.com/online-coaching {1-On-1 Fitness & Nutrition Coaching} ⇨ https://tailoredcoachingmentorship.com/ {Mentorship For Coaches} 📌 Follow Choose Hard on instagram @choosehardpodcast and grab Choose Hard Merch at www.choose-hard.com ❓ASK YOUR QUESTION FOR THE NEXT Q&A EPISODE: ⇨ question.choosehardpodcast.com 💊 JOCKOFUEL SUPPLEMENTS (Code CHOOSEHARD for 20% Off): https://jockofuel.com/discount/CHOOSEHARD 🎙️CLIENT CASE STUDIES & TRANSFORMATION STORIES: - SPOTIFY: ⁠https://bit.ly/tlrd-transformations-spotify⁠  - APPLE PODCASTS:⁠https://apple.co/3GPlDxG⁠  GET MORE FREE CONTENT AT THE LINKS BELOW: 📖 FREE ARTICLES: ⁠https://tailoredcoachingmethod.com/blog⁠  💾 FREE GUIDES: ⁠https://tailoredcoachingmethod.com/guides⁠ IG -⁠https://www.instagram.com/codymcbroom⁠ YOUTUBE -⁠ ⁠⁠https://www.youtube.com/codymcbroom1⁠ INQUIRIES – ⁠[email protected]

Luka Hocevar, Elite Coach and Gym Owner! GET 20% OFF CHOOSE-HARD MERCH, USING CODE PODCAST20 AT CHECKOUT: https://choose-hard.shop/  GET COACHED & MENTORED BY CODY: ⇨ www.tailoredcoachingmethod.com/online-coaching {1-On-1 Fitness & Nutrition Coaching} ⇨ https://tailoredcoachingmentorship.com/ {Mentorship For Coaches} What does it actually take to coach elite athletes AND show up as a present father and partner? In this episode, Cody McBroom sits down with Luka Hocevar, founder of Vigor Ground Fitness and Performance, to unpack the "ultimate trifecta" of balancing partner, father, and business owner roles — and why struggling with it is normal, not a red flag. They dig into why constraints (not freedom) drive real innovation, how the best strength coaches build programs "bottom-up" around an athlete's actual schedule and fatigue instead of a rigid paper plan, and why dropping ego and leading with curiosity separates elite coaches from the rest. Luka also shares how intentionally practicing life transitions — like shifting from "business owner" to "dad" the moment he walks in the door — keeps him present, and why peer community (not just mentors) is one of the most underrated tools for men carrying heavy responsibility. Topics covered: expectation management, life transitions, high challenge + high support mentoring, general physical preparation (GPP) coaching principles, constraints and creativity, and building a peer support circle. Follow Luka on instagram @lukahocevar 📌 Follow Choose Hard on instagram @choosehardpodcast and grab Choose Hard Merch at www.choose-hard.com ❓ASK YOUR QUESTION FOR THE NEXT Q&A EPISODE: ⇨ question.choosehardpodcast.com 📲 DOWNLOAD MY APP & START A TRAINING PLAN, FOR FREE: ⇨ www.thetailoredtrainer.com 💊 JOCKOFUEL SUPPLEMENTS (Code CHOOSEHARD for 20% Off): https://jockofuel.com/discount/CHOOSEHARD 🎙️CLIENT CASE STUDIES & TRANSFORMATION STORIES: - SPOTIFY: ⁠https://bit.ly/tlrd-transformations-spotify⁠  - APPLE PODCASTS:⁠https://apple.co/3GPlDxG⁠  GET MORE FREE CONTENT AT THE LINKS BELOW: 📖 FREE ARTICLES: ⁠https://tailoredcoachingmethod.com/blog⁠  💾 FREE GUIDES: ⁠https://tailoredcoachingmethod.com/guides⁠ IG -⁠https://www.instagram.com/codymcbroom⁠ YOUTUBE -⁠ ⁠⁠https://www.youtube.com/codymcbroom1⁠ INQUIRIES – ⁠[email protected]

Why does chronic pain persist even after rest, ice, and painkillers? Dr. Sean Pastuch — founder and CEO of Active Life and author of Live More. Hurt Less. — joins the show to explain why pain itself isn't the real problem. The problem is the compromises pain forces you to make. Grab Dr. Sean’s new book, Live More. Hurt Less. — https://amzn.to/46xsskl  In this episode: - The 4 Rules for deciding whether to push through pain or stop - The difference between Insult, Irritation, Pain, and Injury — and why most people confuse them - Why tendinitis treatment (ice, rest, anti-inflammatories) often makes tendinosis worse - The "Cage of Hypervigilance" and how shrinking your life to avoid pain backfires - Why "when you feel 100%, you're only 30-50% ready" to return to activity - His take on fixing a broken medical system without blaming doctors If you're stuck in pain, told to "just rest," or ready to stop compromising — this conversation will change how you think about recovery. GET 20% OFF ALL CHOOSE-HARD MERCH, USING CODE PODCAST20 AT CHECKOUT: https://choose-hard.shop/  📌 Follow Choose Hard on instagram @choosehardpodcast and grab Choose Hard Merch at www.choose-hard.com ❓ASK YOUR QUESTION FOR THE NEXT Q&A EPISODE: question.choosehardpodcast.com ℹ️ LEARN MORE ABOUT OUR ONLINE COACHING PROGRAMS: ⇨ www.fatlosstransformation.com {1-On-1 Coaching} ⇨ https://tailoredcoachingmentorship.com/ {Mentorship w/ Cody} 📲 DOWNLOAD MY APP & START A TRAINING PLAN, FOR FREE: ⇨ www.thetailoredtrainer.com 🛒 PURCHASE YOUR CHOOSE HARD HAT & JOURNAL: ⇨https://www.tailoredcoachingmethod.shop/collections/all  💊 JOCKOFUEL SUPPLEMENTS (Code CHOOSEHARD for 20% Off): https://jockofuel.com/discount/CHOOSEHARD 🎙️CLIENT CASE STUDIES & TRANSFORMATION STORIES: - SPOTIFY: ⁠https://bit.ly/tlrd-transformations-spotify⁠  - APPLE PODCASTS:⁠https://apple.co/3GPlDxG⁠  GET MORE FREE CONTENT AT THE LINKS BELOW: 📖 FREE ARTICLES: ⁠https://tailoredcoachingmethod.com/blog⁠  💾 FREE GUIDES: ⁠https://tailoredcoachingmethod.com/guides⁠ IG -⁠https://www.instagram.com/codymcbroom⁠ YOUTUBE -⁠ ⁠⁠https://www.youtube.com/codymcbroom1⁠ INQUIRIES – ⁠[email protected]

Ryan Hawk — host of The Learning Leader Show and USA Today bestselling author of The Price of Becoming — joins the Choose Hard Podcast to break down why high performance isn't a destination, it's a compounding daily practice. Ryan lost the starting QB job at Miami University to a future Hall of Famer, and that failure became the foundation for everything he now teaches about growth. In this episode, we unpack his three-part framework — Learn, Work, Lead — and why comfort and growth can never coexist. What you'll learn in this episode: Why "contemplate, copy, create" is the fastest path to finding your authentic voice How to identify your personal "100 shots a day" — the unglamorous reps that build real mastery Why writing and selling are fundamentally the same skill How to lead without waiting for permission or a title Why passive-aggressive leadership is the fastest way to destroy a culture If you've ever felt like growth should have an endpoint, this conversation will change how you think about the price you're willing to pay to keep becoming. Check out Ryan’s latest book, here: https://learningleader.com/  GET 20% OFF ALL CHOOSE-HARD MERCH, USING CODE PODCAST20 AT CHECKOUT: https://choose-hard.shop/  📌 Follow Choose Hard on instagram @choosehardpodcast and grab Choose Hard Merch at www.choose-hard.com ❓ASK YOUR QUESTION FOR THE NEXT Q&A EPISODE: ⇨ question.choosehardpodcast.com ℹ️ LEARN MORE ABOUT OUR ONLINE COACHING PROGRAMS: ⇨ www.fatlosstransformation.com {1-On-1 Coaching} ⇨ https://tailoredcoachingmentorship.com/ {Mentorship w/ Cody} 📲 DOWNLOAD MY APP & START A TRAINING PLAN, FOR FREE: ⇨ www.thetailoredtrainer.com 🛒 PURCHASE YOUR CHOOSE HARD HAT & JOURNAL: ⇨https://www.tailoredcoachingmethod.shop/collections/all  💊 JOCKOFUEL SUPPLEMENTS (Code CHOOSEHARD for 20% Off): https://jockofuel.com/discount/CHOOSEHARD 🎙️CLIENT CASE STUDIES & TRANSFORMATION STORIES: - SPOTIFY: ⁠https://bit.ly/tlrd-transformations-spotify⁠  - APPLE PODCASTS:⁠https://apple.co/3GPlDxG⁠  GET MORE FREE CONTENT AT THE LINKS BELOW: 📖 FREE ARTICLES: ⁠https://tailoredcoachingmethod.com/blog⁠  💾 FREE GUIDES: ⁠https://tailoredcoachingmethod.com/guides⁠ IG -⁠https://www.instagram.com/codymcbroom⁠ YOUTUBE -⁠ ⁠⁠https://www.youtube.com/codymcbroom1⁠ INQUIRIES – ⁠[email protected]

In this episode, I turn 34 and share 34 real, unscripted life lessons I journaled over the past year — as a husband, father, coach, and entrepreneur building Tailored Coaching Method. No interview. No guest. Just me, my journal, and 34 insights I wrote down in real time — on ownership, boundaries, faith, discipline, relationships, and what it actually means to choose hard. What you'll learn in this episode: - Why "balance" is a myth — and what to pursue instead - Why boundaries create freedom, not restriction - Why high-agency people win, and how to build agency - Why complaints are just misreads of reality - Why elimination often leads to multiplication in business and life - Why respect matters more than being liked - Why your standards are only as real as your worst day This is my most personal episode yet — a birthday tradition of reflection, ownership, and faith. If you're a coach, entrepreneur, parent, or just someone trying to grow through hard seasons, this one's for you. 🎙️ Choose Hard Podcast — new episodes weekly on leadership, fitness business, and becoming who you're meant to be. #ChooseHard #LeadByExample #NoShortcuts GET 20% OFF ALL CHOOSE-HARD MERCH, USING CODE PODCAST20 AT CHECKOUT: https://choose-hard.shop/  📌 Follow Choose Hard on instagram @choosehardpodcast and grab Choose Hard Merch at www.choose-hard.com ❓ASK YOUR QUESTION FOR THE NEXT Q&A EPISODE: ⇨ question.choosehardpodcast.com ℹ️ LEARN MORE ABOUT OUR ONLINE COACHING PROGRAMS: ⇨ www.fatlosstransformation.com {1-On-1 Coaching} ⇨ https://tailoredcoachingmentorship.com/ {Mentorship w/ Cody} 📲 DOWNLOAD MY APP & START A TRAINING PLAN, FOR FREE: ⇨ www.thetailoredtrainer.com 🛒 PURCHASE YOUR CHOOSE HARD HAT & JOURNAL: ⇨https://www.tailoredcoachingmethod.shop/collections/all  💊 JOCKOFUEL SUPPLEMENTS (Code CHOOSEHARD for 20% Off): https://jockofuel.com/discount/CHOOSEHARD 🎙️CLIENT CASE STUDIES & TRANSFORMATION STORIES: - SPOTIFY: ⁠https://bit.ly/tlrd-transformations-spotify⁠  - APPLE PODCASTS:⁠https://apple.co/3GPlDxG⁠  GET MORE FREE CONTENT AT THE LINKS BELOW: 📖 FREE ARTICLES: ⁠https://tailoredcoachingmethod.com/blog⁠  💾 FREE GUIDES: ⁠https://tailoredcoachingmethod.com/guides⁠ IG -⁠https://www.instagram.com/codymcbroom⁠ YOUTUBE -⁠ ⁠⁠https://www.youtube.com/codymcbroom1⁠ INQUIRIES – ⁠[email protected]

Most men are taught to choose ONE lane — be great at your job, or be a great dad, or stay in shape. Rarely all three. In this episode, I sit down with Cody Smith — owner of Virtuous Fitness in Silverdale, WA, BJJ black belt, Hyrox athlete, father of 3 boys, and leader of his own men's ministry — to break down how he refuses to pick just one. We unpack the Four Pillars of Manhood: Protector, Provider, Leader, and Lover — and why neglecting any one of them quietly breaks down everything else, even if your business or bank account looks fine. In this episode, you'll learn: Why the "provider-only" mindset is quietly wrecking marriages and families The Four Pillars framework for leading at home, in business, and in your body Why fitness is a leadership discipline, not just a physical goal — and the minimum effective dose that actually works (hint: it's simpler than you think) How to audit your circle when your standards start slipping Practical, daily non-negotiables for protecting your marriage — including how to handle conversations about your spouse with other people Why boundaries (like protecting family time from work calls) aren't restrictive — they're what make consistency possible If you're a coach, entrepreneur, husband, or father trying to figure out how to show up fully in every area of your life instead of sacrificing one for another — this episode is your blueprint. Connect with Cody Smith:https://www.instagram.com/coachcodysmith/ https://www.instagram.com/virtuousgymwa/ https://www.virtuousfit.com/ GET 20% OFF ALL CHOOSE-HARD MERCH, USING CODE PODCAST20 AT CHECKOUT: https://choose-hard.shop/  📌 Follow Choose Hard on instagram @choosehardpodcast and grab Choose Hard Merch at www.choose-hard.com ❓ASK YOUR QUESTION FOR THE NEXT Q&A EPISODE: ⇨ question.choosehardpodcast.com ℹ️ LEARN MORE ABOUT OUR ONLINE COACHING PROGRAMS: ⇨ www.fatlosstransformation.com {1-On-1 Coaching} ⇨ https://tailoredcoachingmentorship.com/ {Mentorship w/ Cody} 📲 DOWNLOAD MY APP & START A TRAINING PLAN, FOR FREE: ⇨ www.thetailoredtrainer.com 🛒 PURCHASE YOUR CHOOSE HARD HAT & JOURNAL: ⇨https://www.tailoredcoachingmethod.shop/collections/all  💊 JOCKOFUEL SUPPLEMENTS (Code CHOOSEHARD for 20% Off): https://jockofuel.com/discount/CHOOSEHARD 🎙️CLIENT CASE STUDIES & TRANSFORMATION STORIES: - SPOTIFY: ⁠https://bit.ly/tlrd-transformations-spotify⁠  - APPLE PODCASTS:⁠https://apple.co/3GPlDxG⁠  GET MORE FREE CONTENT AT THE LINKS BELOW: 📖 FREE ARTICLES: ⁠https://tailoredcoachingmethod.com/blog⁠  💾 FREE GUIDES: ⁠https://tailoredcoachingmethod.com/guides⁠ IG -⁠https://www.instagram.com/codymcbroom⁠ YOUTUBE -⁠ ⁠⁠https://www.youtube.com/codymcbroom1⁠ INQUIRIES – ⁠[email protected]

The Self-Formation Framework: The Complete System Behind Every Transformation We Coach Most people think transformation starts with a meal plan or a training split. It doesn't. It starts with who you're becoming — and that's a process, not an accident. In this episode, we break down the exact framework we take every TCM client through: Self-Formation — a four-pillar system that moves you from fleeting motivation to permanent identity change. We cover: - Self-Control (The Catalyst) — why willpower isn't a gas tank, what the research actually says about ego depletion, and how your environment (not your genetics) dictates your ability to resist temptation - Self-Discipline (The Pathway) — how discipline is a built skill, not a personality trait, and the "if-then" system that removes decision fatigue so you take action without waiting to feel motivated - Self-Belief (The Momentum) — the neuroscience behind confidence, why self-efficacy in one area of your life doesn't automatically transfer to another, and how to consciously extract and apply the traits that already make you great somewhere else - Self-Respect (The Foundation) — the pinnacle of the framework, and why loving yourself enough to hold a standard is a completely different thing than "body positivity" This isn't theory. It's the same sequence we use to take clients from inconsistent and stuck to disciplined, self-led, and finally in control of their own results — physically, mentally, and financially. If you've ever white-knuckled your way through a diet, relied on motivation that didn't show up, or hit a plateau in confidence you couldn't explain — this episode is the missing piece. GET 20% OFF ALL CHOOSE-HARD MERCH, USING CODE PODCAST20 AT CHECKOUT: https://choose-hard.shop/  📌 Follow Choose Hard on instagram @choosehardpodcast and grab Choose Hard Merch at www.choose-hard.com ❓ASK YOUR QUESTION FOR THE NEXT Q&A EPISODE: ⇨ question.choosehardpodcast.com ℹ️ LEARN MORE ABOUT OUR ONLINE COACHING PROGRAMS: ⇨ www.fatlosstransformation.com {1-On-1 Coaching} ⇨ https://tailoredcoachingmentorship.com/ {Mentorship w/ Cody} 📲 DOWNLOAD MY APP & START A TRAINING PLAN, FOR FREE: ⇨ www.thetailoredtrainer.com 🛒 PURCHASE YOUR CHOOSE HARD HAT & JOURNAL: ⇨https://www.tailoredcoachingmethod.shop/collections/all  💊 JOCKOFUEL SUPPLEMENTS (Code CHOOSEHARD for 20% Off): https://jockofuel.com/discount/CHOOSEHARD 🎙️CLIENT CASE STUDIES & TRANSFORMATION STORIES: - SPOTIFY: ⁠https://bit.ly/tlrd-transformations-spotify⁠  - APPLE PODCASTS:⁠https://apple.co/3GPlDxG⁠  GET MORE FREE CONTENT AT THE LINKS BELOW: 📖 FREE ARTICLES: ⁠https://tailoredcoachingmethod.com/blog⁠  💾 FREE GUIDES: ⁠https://tailoredcoachingmethod.com/guides⁠ IG -⁠https://www.instagram.com/codymcbroom⁠ YOUTUBE -⁠ ⁠⁠https://www.youtube.com/codymcbroom1⁠ INQUIRIES – ⁠[email protected]

Most people entering the fitness industry today have zero qualifications — just a good physique and an Instagram following. In this episode of Choose Hard, Cody sits down with online coaching veteran Aram Grigorian (@4weeks2thebeach) to break down what's actually broken in fitness coaching, and what separates real professionals from the noise. What you'll learn in this episode: - Why most gyms hire coaches based on looks, not certifications — and why that hurts clients - Why online coaching often beats in-person training for fat loss and body composition - The truth about peptides: why the unregulated market is a red flag for anyone selling them - How "body positivity" gets weaponized to avoid honest conversations about health risks - Why simple, consistent programming beats complicated plans for 90% of clients - How to avoid mastermind scams and actually invest in your coaching career Aram Grigorian is a coach and industry veteran known for online body transformation coaching. Follow him at @4weeks2thebeach and check out his annual event for coaches, The Real Coaches’ Summit, which Cody will be speaking at, by heading to https://realcoachessummit.com/  If you're a coach trying to build a real career — not just a job — this episode is your reality check. No shortcuts, no fluff. Choose Hard. GET 20% OFF ALL CHOOSE-HARD MERCH, USING CODE PODCAST20 AT CHECKOUT: https://choose-hard.shop/  📌 Follow Choose Hard on instagram @choosehardpodcast and grab Choose Hard Merch at www.choose-hard.com ❓ASK YOUR QUESTION FOR THE NEXT Q&A EPISODE: ⇨ question.choosehardpodcast.com ℹ️ LEARN MORE ABOUT OUR ONLINE COACHING PROGRAMS: ⇨ www.fatlosstransformation.com {1-On-1 Coaching} ⇨ https://tailoredcoachingmentorship.com/ {Mentorship w/ Cody} 📲 DOWNLOAD MY APP & START A TRAINING PLAN, FOR FREE: ⇨ www.thetailoredtrainer.com 🛒 PURCHASE YOUR CHOOSE HARD HAT & JOURNAL: ⇨https://www.tailoredcoachingmethod.shop/collections/all  💊 JOCKOFUEL SUPPLEMENTS (Code CHOOSEHARD for 20% Off): https://jockofuel.com/discount/CHOOSEHARD 🎙️CLIENT CASE STUDIES & TRANSFORMATION STORIES: - SPOTIFY: ⁠https://bit.ly/tlrd-transformations-spotify⁠  - APPLE PODCASTS:⁠https://apple.co/3GPlDxG⁠  GET MORE FREE CONTENT AT THE LINKS BELOW: 📖 FREE ARTICLES: ⁠https://tailoredcoachingmethod.com/blog⁠  💾 FREE GUIDES: ⁠https://tailoredcoachingmethod.com/guides⁠ IG -⁠https://www.instagram.com/codymcbroom⁠ YOUTUBE -⁠ ⁠⁠https://www.youtube.com/codymcbroom1⁠ INQUIRIES – ⁠[email protected]

Are peptides the ultimate shortcut to muscle growth, fat loss, and anti-aging, or are we in the middle of an unregulated human clinical trial? In this solo episode, we break down the hard science behind the 400% year-over-year spike in peptide interest and separate the biological facts from social media marketing hype. We dive deep into a critical reality check on popular compounds like BPC-157, TB-500, Ipamorelin, and Tesamorelin, exposing the limitations of relying strictly on animal trials and rat data for human performance. You will learn the 5 filter questions to ask before buying any peptide, including the logistics of sourcing, purity, and proper medical oversight. Finally, we uncover brand-new, shocking clinical data regarding GLP-1 medications (like Ozempic and Mounjaro). We dissect recent NIH Fitbit wearable data showing a severe drop-off in spontaneous daily physical movement among GLP-1 users, alongside critical medical reviews detailing the hidden risks of accelerated lean muscle tissue wasting and bone mineral density loss. Before you consider spending hundreds of dollars a month on research chemicals, listen to this episode to discover why no compound can ever replace the non-negotiable fundamentals of progressive resistance training, protein intake, and deep recovery. LINKS TO ARTICLES & RESEARCH STUDIES USED: - BPC-157 Literature & Clinical Review: MDPI Pharmaceuticals Journal - TB-500 & BPC-157 Safety and Efficacy Profile: GlobalRPH Clinical Review - Ipamorelin Animal Trial (The "Rat Study Trap"): Journal of Endocrinology - Ipamorelin FDA Category 2 Status & Regulatory Review: DeltaPeptides Clinical Underpinnings / FDA Guidance - Tesamorelin Human Trial Data (Visceral Fat Reduction): National Institutes of Health (PMC) - Tesamorelin Clinical Side Effect Profile: Mayo Clinic Drugs & Supplements Profile - Fitbit Large-Scale Data Analysis (NIH 'All of Us' Program): ScienceDaily / Endocrine Society Data - GLP-1 Muscle Mass Preservation Data: American Diabetes Association / Powers Health Report - GLP-1 Prescribing Guidance & Muscle-Wasting Review: Ubie Health Clinical Update - GLP-1 Impact on Bone Mineral Density: National Institutes of Health (PMC) - Melanotan (MT-II) Rodent Adipose Tissue Study: PubMed / Journal of Endocrinology - Melanotan Unregulated Status & Public Health Warning: DermNet / FDA Public Health Alerts GET 20% OFF ALL CHOOSE-HARD MERCH, USING CODE PODCAST20 AT CHECKOUT: https://choose-hard.shop/  📌 Follow Choose Hard on instagram @choosehardpodcast and grab Choose Hard Merch at www.choose-hard.com ❓ASK YOUR QUESTION FOR THE NEXT Q&A EPISODE: ⇨ question.choosehardpodcast.com ℹ️ LEARN MORE ABOUT OUR ONLINE COACHING PROGRAMS: ⇨ www.fatlosstransformation.com {1-On-1 Coaching} ⇨ https://tailoredcoachingmentorship.com/ {Mentorship w/ Cody} 📲 DOWNLOAD MY APP & START A TRAINING PLAN, FOR FREE: ⇨ www.thetailoredtrainer.com 🛒 PURCHASE YOUR CHOOSE HARD HAT & JOURNAL: ⇨https://www.tailoredcoachingmethod.shop/collections/all  💊 JOCKOFUEL SUPPLEMENTS (Code CHOOSEHARD for 20% Off): https://jockofuel.com/discount/CHOOSEHARD 🎙️CLIENT CASE STUDIES & TRANSFORMATION STORIES: - SPOTIFY: ⁠https://bit.ly/tlrd-transformations-spotify⁠  - APPLE PODCASTS:⁠https://apple.co/3GPlDxG⁠  GET MORE FREE CONTENT AT THE LINKS BELOW: 📖 FREE ARTICLES: ⁠https://tailoredcoachingmethod.com/blog⁠  💾 FREE GUIDES: ⁠https://tailoredcoachingmethod.com/guides⁠ IG -⁠https://www.instagram.com/codymcbroom⁠ YOUTUBE -⁠ ⁠⁠https://www.youtube.com/codymcbroom1⁠ INQUIRIES – ⁠[email protected] BPC-157 & TB-500 ResearchIpamorelin ResearchTesamorelin ResearchGLP-1 / Fitbit "Movement Drop" StudyGLP-1 Muscle & Bone Loss ResearchMelanotan Research

If everything disappeared tonight—if you woke up tomorrow with zero clients, zero audience, zero systems, and zero revenue—what would you actually do? In this solo episode of the Choose Hard Podcast, inspired by a great question from listener Karen Olsen, Cody McBroom lays out the exact chronological blueprint he would use to rebuild Tailored Coaching Method from the ground up if he had to start completely from scratch tomorrow. This isn't about chasing viral video moments or buying expensive software before you have a proof of concept. Armed with over a decade of industry experience, Cody details the tactical step-by-step actions required to sign your first clients, scale your pricing, and build a highly profitable online fitness business within 12 months. In this episode, we break down the 4-Quarter Rebuild Timeline: Quarter 1 (The Hustle & Validation Phase) Quarter 2 (The System & Authority Phase) Quarter 3 (The Automation & Content Scale Phase) Quarter 4 (The Delegation & Leverage Phase) Before you waste another month comparing yourself to massive fitness creators or overcomplicating your business backend, listen to this episode to discover how to dominate the fundamentals and build a business that lasts. The Chronological Rebuild Blueprint Phase 1 (Months 1-3): Client Acquisition & Delivery - Warm outreach, launch basic website, undercharge 1-2 clients to secure case studies, set up core coaching software Phase 2 (Months 4-6): Niche Content & Lead Tracking - Deploy a CRM strictly for lead tracking, transition to full pricing, niche your content, launch local collaborations. Phase 3 Months 7-9): Layering Automations & Media - Automate by "pain triggers," transition to long-form media (YouTube/Podcast), build lead magnets from client data. Phase 4 (Months 10-12): Scale, Delegate, & Audit - Launch 3x/week email marketing, hire an assistant, hyper-focus on time-blocking and audit all systems for scaling. --- ℹ️ LEARN MORE ABOUT OUR ONLINE COACHING PROGRAMS: ⇨ ⁠www.fatlosstransformation.com⁠ {1-On-1 Coaching} ⇨ ⁠https://tailoredcoachingmentorship.com/⁠ {Mentorship w/ Cody} GET 20% OFF ALL CHOOSE-HARD MERCH, USING CODE PODCAST20 AT CHECKOUT: https://choose-hard.shop/  📌 Follow Choose Hard on instagram @choosehardpodcast and grab Choose Hard Merch at www.choose-hard.com ❓ASK YOUR QUESTION FOR THE NEXT Q&A EPISODE: ⇨ question.choosehardpodcast.com 📲 DOWNLOAD MY APP & START A TRAINING PLAN, FOR FREE: ⇨ www.thetailoredtrainer.com 🛒 PURCHASE YOUR CHOOSE HARD HAT & JOURNAL: ⇨https://www.tailoredcoachingmethod.shop/collections/all  💊 JOCKOFUEL SUPPLEMENTS (Code CHOOSEHARD for 20% Off): https://jockofuel.com/discount/CHOOSEHARD 🎙️CLIENT CASE STUDIES & TRANSFORMATION STORIES: - SPOTIFY: ⁠https://bit.ly/tlrd-transformations-spotify⁠  - APPLE PODCASTS:⁠https://apple.co/3GPlDxG⁠  GET MORE FREE CONTENT AT THE LINKS BELOW: 📖 FREE ARTICLES: ⁠https://tailoredcoachingmethod.com/blog⁠  💾 FREE GUIDES: ⁠https://tailoredcoachingmethod.com/guides⁠ IG -⁠https://www.instagram.com/codymcbroom⁠ YOUTUBE -⁠ ⁠⁠https://www.youtube.com/codymcbroom1⁠ INQUIRIES – ⁠[email protected] BPC-157 & TB-500 ResearchIpamorelin ResearchTesamorelin ResearchGLP-1 / Fitbit "Movement Drop" StudyGLP-1 Muscle & Bone Loss ResearchMelanotan Research