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Shelf Impactors™ PodcastSEASON 4 - EPISODE 9Disruptor Brands - Still Breaking the Mould?Podcast Hosts: Lisa Hastings from SGKMark Grey from Blue Nectar DesignOverviewIn this conversation, Mark and Lisa explore the evolution of disruptive and challenger brands, discussing how these brands have shifted from being bold and noisy to more nuanced and culturally specific. They analyze the impact of media, consumer expectations, and the need for brands to continuously reinvent themselves in a crowded market. The discussion also touches on emerging trends in branding and the future of maverick brands, emphasising the importance of authenticity and emotional connection with consumers.Chapters00:00 The Evolution of Disruptive Brands03:08 Challenger Brands in a Crowded Market05:58 Cultural Specificity of Disruption09:04 The Role of Tone and Media in Disruption11:54 Reinventing the Brand: From Disruptor to Norm14:57 Consumer Expectations and Brand Authenticity17:56 Emerging Trends in Maverick Branding21:01 The Future of Challenger Brands#shelfimpactorspodcast , #brandingdesign , #packagingdesign , #artificialintelligence , #branding , #design , #agencyculture , #clientrelationships , #creativeindustry , #brandidentity , #digitalpresence , #AIinbranding , #brandexperience , #brandauthenticity , #consumerexpectations, #marketing , #strategies , #brandevolution , #disruptivebrands, #challengerbrands, #marketingstrategy , #brandevolution, #consumerbehavior, #culturalspecificity, #brandauthenticity, #emergingtrends, #maverickbranding, #futureofbranding

Shelf Impactors™ PodcastSEASON 4 - EPISODE 8Ethics in BrandingPodcast Hosts: Lisa Hastings from SGKMark Grey from Blue Nectar DesignOverviewIn this conversation, Mark and Lisa explore the complex relationship between ethics and branding. They discuss various categories that pose ethical dilemmas for designers, such as tobacco, alcohol, gambling, and pharmaceuticals. The conversation delves into the challenges of ethical sourcing, consumer awareness, and the impact of cost sensitivity on purchasing decisions. They also touch on the role of AI in branding and the moral responsibilities of designers in today's market.Chapters01:43 Ethics in Branding: A Deep Dive04:48 Navigating Unethical Practices in Design07:42 Consumer Choices: Cost vs. Ethics10:32 The Role of Brands in Sustainability13:25 Alcohol Branding: A Designer's Perspective16:29 Processed Foods and Health Claims16:44 The Ethics of Marketing Addictive Products19:49 The Role of AI in Creative Processes27:19 Navigating Ethical Dilemmas in Design #shelfimpactorspodcast , #brandingdesign , #packagingdesign , #artificialintelligence , #branding , #design , #agencyculture , #clientrelationships , #creativeindustry , #brandidentity , #digitalpresence , #AIinbranding , #brandexperience , #brandauthenticity , #consumerexpectations, #marketing , #strategies , #brandevolution , #coaching, #metnoring, #Kaizen, #continuousimprovement, #personaldevelopment, #careerjourney, # storytelling, #AIincoaching, #ethics, #consumerawareness, #alcohol, #gambling, #sustainability, #moralresponsibility

Shelf Impactors™ Podcast SEASON 4 - EPISODE 7Guest Episode - Matt Maletestnic from SGKPodcast Hosts:Lisa Hastings from SGK Overview In this episode, Lisa interviews Matthew Maletestinic, a global executive in transformation and continuous improvement. They discuss Matthew's journey, the importance of living in the present, and the value of diverse experiences in coaching. Matthew shares insights on the challenges of coaching, the significance of storytelling, and the principles of Kaizen. They also explore the future of coaching in relation to AI and the importance of authentic human connections in the coaching process. Chapters/ Timestamps 00:00 Introduction to Transformation and Coaching 02:09 Living in the Present: Insights on Time and Experience 04:05 Diverse Background: From Military to Corporate Coaching 05:37 Challenges in Coaching: Building Relationships 09:54 Core Values of a Great Coach 12:22 The Uncoachable: Recognizing Limits in Coaching Relationships 14:41 Understanding Kaizen: A Unique Approach to Improvement 19:15 The Future of Coaching: Experience vs. AI #shelfimpactorspodcast , #brandingdesign , #packagingdesign , #artificialintelligence , #branding , #design , #agencyculture , #clientrelationships , #creativeindustry , #brandidentity , #digitalpresence , #AIinbranding , #brandexperience , #brandauthenticity , #consumerexpectations, #marketing , #strategies , #brandevolution , #coaching, #metnoring, #Kaizen, #continuousimprovement, #personaldevelopment, #careerjourney, # storytelling, #AIincoaching

Shelf Impactors™ Podcast SEASON 4 - EPISODE 6Unwrapping NostalgiaPodcast Hosts:Lisa Hastings from SGKMark Grey from Blue Nectar DesignOverviewIn this engaging podcast, Lisa and Mark explore the theme of nostalgia in branding and packaging. They discuss how retro packaging evokes memories and emotions, the psychological impact of nostalgia, and the significance of iconic brands. The conversation also delves into the Museum of Brands, showcasing how it serves as a trip down memory lane for many. They highlight the evolution of packaging formats, the importance of sustainability, and innovative solutions for modern branding. Ultimately, they emphasize the intersection of old and new in branding, providing insights for brands looking to tap into nostalgia while remaining relevant in today's market.Chapters/ Timestamps00:00 Unwrapping Nostalgia: The Power of Retro Packaging02:41 The Impact of Nostalgia on Branding05:10 Exploring Iconic Brands and Their Evolution07:58 The Role of Packaging in Evoking Memories10:41 Sustainability and Modern Packaging Trends13:37 Innovative Approaches to Nostalgic Branding16:12 The Emotional Connection of Packaging19:01 Future of Packaging: Balancing Nostalgia and Functionality21:49 Conclusion: The Lasting Impact of Nostalgia on Consumers#shelfimpactorspodcast , #brandingdesign , #packagingdesign , #artificialintelligence , #branding , #design , #agencyculture , #clientrelationships , #creativeindustry , #brandidentity , #digitalpresence , #AIinbranding , #brandexperience , #brandauthenticity , #consumerexpectations, #marketing , #strategies , #brandevolution , #casestudies #nostalicpackaging #nostalgia #retropackaging

Shelf Impactors™ Podcast SEASON 4 - EPISODE 5Beyond the logo - your brand!Podcast Hosts:Lisa Hastings from SGKMark Grey from Blue Nectar DesignOverviewIn this conversation, Mark and Lisa explore the concept of branding beyond just logos, discussing how brands are defined by their reputation, story, and promise. They delve into the evolving landscape of branding, particularly in the digital age, and the impact of AI on brand communication. The discussion highlights the importance of brand experience, authenticity, and the need for brands to connect with consumers in meaningful ways. They also analyse case studies of successful and failed branding efforts, emphasising the significance of understanding brand DNA and consumer expectations.Chapters/ Timestamps00:00 Defining Brand Beyond the Logo02:05 The Evolution of Brand Presence04:48 The Role of AI in Branding07:36 Consumer Expectations and Brand Experience10:17 Brand Identity and Authenticity12:57 Case Studies: Successes and Failures in Branding15:33 The Future of Branding and Consumer Engagement#shelfimpactorspodcast , #brandingdesign , #packagingdesign , #artificialintelligence , #branding , #design , #agencyculture , #clientrelationships , #creativeindustry , #brandidentity , #digitalpresence , #AIinbranding , #brandexperience , #brandauthenticity , #consumerexpectations, #marketing

Shelf Impactors™ Podcast SEASON 4 - EPISODE 4 In or Out-House Photography - which one rules? Podcast Hosts: Lisa Hastings from SGK Mark Grey from Blue Nectar Design Overview Join Mark and Lisa as they delve into the world of in-house photography studios. Discover the benefits and challenges of maintaining an in-house studio versus outsourcing, and how these choices impact design agencies and brands. From the role of AI in photography to the importance of brand consistency, this episode covers it all. Chapters/ Timestamps Chapters/ Timestamps 00:00 In-House vs. Outsourced Photography 02:37 The Evolution of Photography in Design 05:21 The Role of Space and Equipment in Photography 07:50 The Importance of Style and Niche in Photography 10:43 Balancing In-House and Freelance Photography 13:36 The Future of Stock Photography 16:43 Brand Authenticity and Representation1 7:34 The Role of AI in Image Creation 18:17 Photography Techniques and Cost Efficiency 20:29 Client Expectations and Concept Visualization 22:26 In-House vs. External Photography 24:14 Building a Photography Microsite 26:13 The Value of Collaboration with Photographers 27:45 The Future of Photography in Branding #shelfimpactorspodcast, #brandingdesign, #packagingdesign, #artificialintelligence, #branding, #design, #agencyculture, #clientrelationships, #creativeindustry #PhotographyStudios #InHouseVsOutsource #BrandConsistency #AIinPhotography

Shelf Impactors™ Podcast SEASON 4 - EPISODE 3Green WashingPodcast Hosts:Lisa Hastings from SGKMark Grey from Blue Nectar DesignOverviewIn this conversation, Mark and Lisa delve into the complexities of sustainability and greenwashing, exploring how brands communicate their environmental practices and the impact on consumer trust. They discuss the evolution of sustainability in marketing, the challenges of recycling, and the importance of transparency in brand communications. The conversation highlights the need for consumers to be informed and skeptical, as well as the responsibility of brands to provide honest information about their practices. They also touch on the future of sustainable investments and the role of innovation in packaging solutions.Chapters/ Timestamps00:00 Introduction to Greenwashing02:32 Defining Greenwashing and Its Impact05:17 Examples of Greenwashing in Packaging08:03 Consumer Skepticism and Trust Issues10:43 The Role of Corporations in Sustainability13:31 The Challenge of Electric Vehicles16:20 The Complexity of Recycling19:09 Innovative Solutions in Sustainable Packaging21:57 Investment Dilemmas in Sustainability24:40 Conclusion and Call to Action#shelfimpactorspodcast, #brandingdesign, #packagingdesign, #branding, #design, #agencyculture, #clientrelationships, #creativeindustry, #sustainability, #greenwashing, #packaging, #consumertrust, #recycling, #digitalsustainability, #brandtransparency

Shelf Impactors™ Podcast - SEASON 4 - EPISODE 2 Embracing AI Podcast Hosts: Lisa Hastings from SGK Mark Grey from Blue Nectar Design Overview In this conversation, Lisa and Mark explore the evolving role of AI in the creative industry, discussing past fears, current tools, and future implications. They emphasize the importance of embracing AI as a collaborative tool rather than a replacement, while also addressing concerns about authenticity, job displacement, and the need for ongoing adaptation in creative practices. Chapters/ Timestamps 00:00 Embracing AI: A New Era in Creativity 02:51 AI's Impact on Design and Craftsmanship 05:47 AI in Education: A Double-Edged Sword 08:47 The Evolution of AI Tools in Creative Industries 11:40 AI as an Assistant: Enhancing Creativity 14:43 The Future of Briefs: AI's Role in Client Communication 19:14 The Role of AI in Creative Processes 24:47 Navigating Creative Licensing and Ownership 29:48 AI in Voiceover and Language Translation 35:00 Future Perspectives on AI in Creativity #shelfimpactorspodcast, #brandingdesign, #packagingdesign, #artificialintelligence, #branding, #design, #agencyculture, #clientrelationships, #creativeindustry

Shelf Impactors™ Podcast - SEASON 4 - EPISODE 1 Big vs Small Design Agency – Which is Better? Podcast Hosts: Lisa Hastings from SGK (large global agency) Mark Grey from Blue Nectar Design (smaller, bespoke agency) Both Mark and Lisa have previously worked at a mid-sized agency that scaled up significantly over a 20 year period. In this first episode back heading into season 4, Mark and Lisa dive into the juicy subject of Big Agency vs Small Agency. Is growth inevitable? Mark and Lisa discuss the pros and cons of both big and small agencies from both a client's perspective and more over from an employee's perspective. The conversation also goes on to explore whether small agencies naturally grow into large ones (via acquisitions, mergers, etc.) Mark and Lisa debate how agency size affects creativity, client service, and project execution—challenging assumptions and exploring whether bigger really is better! Chapters/ Timestamps 00:00 Big Agency vs. Small Agency: An Overview 07:43 Pros and Cons of Big Agencies 16:14 Exploring Small Agencies and Freelancing 24:49 Cultural Perspectives and Client Needs 28:45 OUTRO #shelfimpactorspodcast, #brandingdesign, #packagingdesign, #bigagency, #smallagency, #freelancing, #branding, #design, #agencyculture, #clientrelationships, #creativeindustry, #careerdevelopment, #globalagencies

#S3E16 Shelf Impactors™ Guest Episode - Anneli Hansson with Lisa Hastings Lisa has an extremely insightful conversation with Anneli Hansson, one of Sweden's top Brand Strategists, discussing how Anneli forged her own path within the world of strategy. KEY AREAS OF DISCUSSION: 1. HOW DID ANNELI GET INTO BRAND STRATEGY 2. THOUGHTS ON HOW THE DESIGN INDUSTRY AND CLIENTS ARE EMBRACING STRATEGISTS NOW MORE THAN EVER. --------------------------------- Anneli Hansson: Website - wwww.annelihansson.com Email - [email protected] Twitter: @annelihansson74 Instagram: @theannelihansson LinkedIn: @theannelihansson --------------------------------- Lisa Hastings: Website - www.lisahastings.me Twitter - @shoebox20 Instagram - @shoebox20 LinkedIn - Lisa Hastings Mark Grey: Website - www.bluenectardesign.co.uk Twitter - @bluenectar LinkedIn - Mark Grey

#S3E15 Shelf Impactors™ 'Wanna be a Freelancer?' with Mark Grey and Lisa Hastings. SO YOU'RE THINKING ABOUT TURNING FREELANCE? Mark and Lisa unpick what it is to be freelance designer, discussing the highs and the lows. 1. WHAT IS A FREELANCER? - What does it the term mean to Mark and Lisa? 2. EXPERIENCES OF BOTH BEING AND USING FREELANCERS - Mark and Lisa share their experiences of the world of Freelancers 3. JUGGLING FREELANCE WORK AND YOUR OWN CLIENT WORK - Mark discusses how he manages both sides of the coin, sharing his strategy for a harmonious approach 4. DID THE PANDEMIC BENEFIT THE WORLD OF FREELANCE? - How Covid actually improved the design industry's ability to work with freelancers, especially when working remotely 5. 3 TOP TIPS FOR DESIGNERS LOOKING TO GO FREELANCE --------------------------------- Shelf Impactors™ Podcast: LinkedIn: https://www.linkedin.com/company/shelf-impactors Lisa Hastings: Website - www.lisahastings.me Instagram - @shoebox20 LinkedIn - Lisa Hastings Mark Grey: Website - www.bluenectardesign.co.uk LinkedIn - Mark Grey

#S3E14 Shelf Impactors™ Guest Episode - Chris Do with Lisa Hastings Lisa catches up with one of our favourite globe trotting guests Chris Do. Following on from our Shelf Impactors convo with Chris (2 years ago!), Lisa grabs a quick update chat in with Chris discussing what's he's up to right now and his thoughts around: KEY AREAS OF DISCUSSION: 1. WHAT CHRIS BEEN UP TO SINCE WE LAST SPOKE? 2. BEING VULNERABLE Is being vulnerable essential in todays world to connect with people better? Can we be too vulnerable? 3. BEING AUTHENTIC Lisa and Chris discuss what it means to be authentic --------------------------------- Chris Do: Website - www.thefutur.com Email - [email protected] --------------------------------- Lisa Hastings: Website - www.lisahastings.me Twitter - @shoebox20 Instagram - @shoebox20 LinkedIn - Lisa Hastings Mark Grey: Website - www.bluenectardesign.co.uk Twitter - @bluenectar LinkedIn - Mark Grey

#S3E13 Shelf Impactors™ 'Chat GPT - Where are we going?' with Mark Grey and Lisa Hastings. CHAT GPT What is it? What have we tried? What is it good for? Will it remove the role of writers, researchers? Smart answer no - it is just a tool. 1. HAVE WE ADOPTED CHAT GPT YET? - Are we seeing a place for it in the creative tool box - How are we using it right now? 2. THE SOCIAL GENERATIONS OF THE WESTERN WORLD - As 'Gen Z' are likely to be the power used of this technology from the outset, just who are the 'Gen Z's' - For ease of conversation and to help Mark's confusion - a quick breakdown of the generational consumer brackets we all refer to! 3. CHAT GPT EXAMPLES - Mark and Lisa discuss their experiences with Chat GPT so far and how they intend to utilise his growing platform. --------------------------------- Shelf Impactors™ Podcast: LinkedIn: https://www.linkedin.com/company/shelf-impactors Lisa Hastings: Website - www.lisahastings.me Instagram - @shoebox20 LinkedIn - Lisa Hastings Mark Grey: Website - www.bluenectardesign.co.uk LinkedIn - Mark Grey

#S3E12 Shelf Impactors™ 'Creative Culture Trends for 2023 and beyond' with Mark Grey and Lisa Hastings. CULTURE TRENDS Shelf Impactors like to look forwards and see what is inspiring the design world. This time Mark and Lisa talk culture. 1. NEW REALITIES… - The rise of Meta - how credible will this space become? - Will we all be living in a Meta world soon - as tech immersion advances we see this new phase of 'phygital' - physical meets digital. 2. CREATOR COMMUNITIES - Creatives are ever curious, how does this trend play out and amplify our need for more, replacing consumption for regeneration 3. CLIMATE OPTIMISM - The way we source information and entertainment is changing, with subscription packages, opt in or out services, everyone is now a potential creator? Even AI - Midjourney, Dalle and now the rise of Chat GPT 4. ARTISAN WAVE - The rise of the side hustle! Discuss the rise in hand crafted, and finding ways to make money - changing the way we work, or shop… 5. SITUATIONSHIPS... - Employee monogamy might be a thing of the past! --------------------------------- Shelf Impactors™ Podcast: LinkedIn: https://www.linkedin.com/company/shelf-impactors Lisa Hastings: Website - www.lisahastings.me Instagram - @shoebox20 LinkedIn - Lisa Hastings Mark Grey: Website - www.bluenectardesign.co.uk LinkedIn - Mark Grey

#S3E11 Shelf Impactors™ 'Food and Drinks Trends for 2023 and beyond' with Mark Grey and Lisa Hastings. BRAND NEW YEAR - Means BRAND NEW Trends... Mark and Lisa discuss what they're anticipating and noticing in the world Foods and Drinks for the coming year: 1. SPACE FOOD - To infinity and beyond - What will be we packing in our outer galactic hampers? 2. CBD products - Will we see the CBD drinks grow in the NO/LOW Category 3. FOOD AND DRINK BRANDS IN THE METAVERSE - Pixel flavour?! - How will virtual experiences inform physical food and drinks products? 4. THE EVER GROWING NO/LOW CATEGORY - Health and wellbeing leading the way for more 'teetotalers' than ever 5. PLANT BASED MEAT - Where is it heading? Petri dish pork? 6. ENERGY EFFICIENT FOODS - Stoveless, gassless cuisine --------------------------------- Shelf Impactors™ Podcast: LinkedIn: https://www.linkedin.com/company/shelf-impactors Lisa Hastings: Website - www.lisahastings.me Instagram - @shoebox20 LinkedIn - Lisa Hastings Mark Grey: Website - www.bluenectardesign.co.uk LinkedIn - Mark Grey