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Review On Apple Podcasts Follow on Socials Get This Episode What if you could build a $10 million roofing business, make good money, and work less than 20 hours a week? Scott Tibay of Rain Stoppers Roofing did just that. But his original goal was to build a $100 million roofing company. So what changed? In this episode of The Roofer Show, Dave Sullivan talks with Scott about building a profitable roofing business, changing priorities, and creating a company that doesn’t depend on the owner being there every day. Scott is a former coaching client and member of The Roofer Mastermind. He shares what he’s learned about growing a roofing company, marketing, building a strong team, and deciding what success really looks like. In This Episode: Why Scott changed his $100 million growth goal.How he built a roofing business that allowed him to work less than 20 hours a week.Why more revenue doesn’t always mean more profit.What roofing contractors should know about private equity.Lessons from rebranding to Rain Stoppers Roofing.How SEO, organic marketing, and branding support business growth.Building a roofing company that can run without the owner. Ready to Build a More Profitable Roofing Business?If you’re working too many hours and wondering where the money is going, Dave’s Roofing Business Health Check can help you identify opportunities to improve your profitability and get your time back. Learn more at https://theroofercoach.com Thanks to Our SponsorsScott uses both ProLine and SMA Support in his business. ProLine helps roofing contractors manage leads, estimates, sales follow-up, and customer communication. ProLine CRM SMA Support helps roofing contractors with phone answering, lead follow-up, CRM management, and day-to-day operations. SMA Support Remember, it’s not how much you make. It’s how much you keep.

Your roofing company is doing millions in revenue. You're selling jobs, keeping your crews busy, and working harder than ever. So why isn't there more money in the bank? And why can't you take a two-week vacation without worrying about the business? More leads and more sales aren't necessarily the answer. In this episode of The Roofer Show, I sit down with John DeLaurier from ProLine and Chris Diroll from SMA Support to talk about what really makes a roofing business profitable. All three of us have owned roofing companies, and we know firsthand what happens when sales, operations, and financial performance aren't working together. It comes down to three things: Sell Work. Do Work. Keep Score. When one of those legs is weak, the whole business suffers. What You'll LearnSell Work: Why speed to lead, better proposals, and consistent follow-up can produce more sales without spending more on advertising.Recover Lost Opportunities: How to turn open estimates and neglected prospects into additional revenue.Do Work: Why clear responsibilities, better handoffs, and consistent processes matter as your roofing company grows.Keep Score: The financial numbers every roofing contractor should understand, including close rate, gross profit, job costing, cash flow, and the quick ratio.Protect Your Margins: How I discovered a consistent 5% to 8% material-cost problem through job costing.Avoid the Growth Trap: Why growing from $2 million to $10 million in revenue won't solve a business that isn't profitable today.Get Your Freedom Back: How to build a roofing company that can operate while you take a two-week vacation. The discussion comes back to one important question: What's really holding your roofing business back? Before you hire more people, buy more software, or spend more on marketing, you need to identify the problem, fix it, measure the results, and keep improving. That's how you build a roofing business that's profitable, predictable, and doesn't depend on you for every decision. Not Sure Where Your Roofing Business Is Stuck? That's exactly why I developed my Roofing Business Health Check. We'll look at your sales, operations, financial statements, job costing, and cash flow to identify what's holding your business back. You'll receive a written Roofing Business Health Record and the three priorities I'd focus on over the next 90 days. You can see a sample Health Record and schedule a free 15-minute introductory call here: https://theroofercoach.com/healthcheck Resources MentionedThe Roofer Coach and Roofing Business Health Check ProLine CRM SMA Support The Roofer Show About the GuestsJohn DeLaurier, ProLine John is a former roofing contractor who now works with ProLine, helping roofing companies improve their sales processes, customer follow-up, and CRM reporting. Chris Diroll, SMA Support Chris is a former roofing contractor who now helps roofing businesses improve their operations, accountability, administrative support, and processes so owners can focus on growing their companies. About Dave SullivanDave Sullivan spent more than 30 years as a roofing contractor, built and sold a successful eight-figure roofing company, and now helps roofing business owners improve profitability, cash flow, and operations through The Roofer Coach and The Roofer Show. The Roofer Show: Helping roofing contractors grow their businesses, make more money, and have more free time.

Stop cutting your roofing prices. On a job with a 30% gross margin, a 10% discount means you need 50% more jobs just to earn the same gross profit. As you look at this year’s results and plan for next year, I walk through 12 essentials for a more profitable roofing business: pricing from your costs, following up with prospects, protecting profit in production, and keeping score. Pick the one or two you need to work on first, then use the free One-Page Business Plan to put your priorities on paper. Free One-Page Business Plan: https://theroofercoach.com/plan SMA Support: https://theroofercoach.com/sma/ ProLine: https://theroofercoach.com/proline/

Roof repairs can look very profitable until you add up what they really cost. Dave Sullivan breaks down roof repair pricing, hidden costs, the right customer, repair operations, and the numbers contractors need to track to know if their repairs are actually making money. EPISODE DESCRIPTIONRoof repairs look profitable. A $600 repair. A couple hours of labor. Maybe $75 in materials. Looks like easy money, right? Not so fast. What about the cost of the lead, answering the phone, scheduling, drive time, the truck, fuel, insurance, trips to the supply house, documentation, billing, collections and callbacks? There may be a lot more money tied up in that repair than you realize. In this episode, I break down what it really costs to run a roof repair business and why you can’t price repairs based simply on how long your technician spends on the roof. I also share what I learned building a commercial service and maintenance operation that eventually did about $4 million a year. In this episode: Why repairs need to be treated as a separate businessThe hidden costs contractors often missWhy I won’t give you a magic price for a roof repairHow to determine what you need to chargeHow to identify your ideal repair customerWhat repair customers are really paying you forWhy repairs need their own sales and service processHow repair customers can become future reroof customersWhy a good production roofer isn’t automatically a good repair technicianThe numbers you need to track to know if repairs are actually profitable Repairs can be a very profitable part of your roofing business. But don’t do them just to keep everybody busy. Know why you’re doing them. Know what they cost. Charge enough to make a profit. And keep score. Not sure where the profit is going in your roofing business? Start with the Roofing Business Health Check. We’ll look at the whole business through the three things every successful roofing company has to do well: Sell the Work. Do the Work. Keep Score. We’ll identify where you’re making money, where you’re leaking it, and the three things I’d focus on over the next 90 days. SPONSORSProLinetheroofercoach.com/proline Promo code: DAVE50 SMA Supporttheroofercoach.com/smasupport Further Listening Episode #478, the service/repair truck episode Episode #490, Why Your Roofing Company Has Plenty of Work—but No Money

A roofing company can have plenty of money in the bank and still have a serious cash flow problem. Customer deposits may already be committed to jobs you haven’t produced. Material bills, payroll, subcontractors and taxes are coming due. And if you’re growing, the cash problem can get worse fast. In this episode of The Roofer Show, Dave Sullivan revisits a conversation with credit and collections expert Thea Dudley and breaks down five common cash flow mistakes roofing contractors make. You’ll learn:The difference between cash in the bank and healthy cash flowWhy your order-to-cash process mattersHow slow collections can turn 30-day receivables into 60- or 90-day problemsWhy billing quickly is critical to cash flowHow to protect your receivables and lien rightsWhy supplier discounts can disappear when cash is tightHow growing too fast can create even bigger cash flow problemsWhy your back office systems have to keep up with sales Having more sales doesn’t automatically solve a cash problem. If your jobs aren’t producing enough gross profit, more volume can actually make the problem worse. Sometimes you have to get above the day-to-day and look at the whole business: What do you have? What do you owe? Who owes you money? And are you actually making money? Roofing Business Health Check: https://theroofercoach.com/health-check/ ProLine: https://theroofercoach.com/proline Promo code: DAVE50 SMA Support: https://theroofercoach.com/smasupport

An eight-figure roofing company is busy and completing plenty of work, but the profit is not what the owner expects. Dave Sullivan and construction accounting expert Diane Gilson explain how the timing of income and job costs can distort a roofing company’s monthly profit. DESCRIPTIONHow can an eight-figure roofing company stay busy, complete plenty of work, and still wonder where the money went? The owner’s accountant recommends cash-basis accounting. Other successful roofing contractors are telling him cash basis is completely wrong for a company his size. So who is right? Possibly both of them. The accounting method used to prepare a company’s tax return may not provide the information an owner needs to manage the business. In this episode, Dave revisits an important conversation with construction accounting expert Diane Gilson. They explain why a roofing company can appear highly profitable one month and lose money the next, even when its pricing and production have not substantially changed. Diane calls this the gross profit roller coaster. ROOFING BUSINESS HEALTH CHECKAre you busy but still wondering where the money is going? The Roofing Business Health Check examines your financials, sales and marketing, operations, leadership, and systems. Dave identifies the real problems and the three things you should fix first. Learn more and talk with Dave: https://theroofercoach.com/health-check/ IN THIS EPISODE, YOU’LL LEARN:The difference between cash and accrual accountingWhy tax accounting and management accounting serve different purposesHow the timing of customer payments and job costs distorts gross profitWhy accrual accounting alone may not completely solve the problemHow percentage-of-completion adjustments match income with job costsWhy accurate estimates and job costing are essentialWhat roofing owners should ask their accountantsHow to determine whether your financial statements are telling the truth This is not an accounting class. You do not need to become a bookkeeper or CPA. But as the owner, you need to understand enough to know whether your roofing company is actually making money. ABOUT DIANE GILSONDiane Gilson specializes in construction accounting, job costing, management reporting, and helping contractors understand their numbers. https://buildyournumbers.com/ TRUSTED AND VETTED SPONSORSSMA SUPPORT Get roofing-trained support for lead intake, follow-up, appointment setting, CRM management, rehash, reviews, and administrative work. https://theroofercoach.com/smasupport PROLINE Manage leads, automate follow-up, schedule appointments, send proposals, and see what is happening throughout your sales pipeline. https://theroofercoach.com/proline Use promo code DAVE50. CONNECT WITH DAVEThe Roofer Coach: https://theroofercoach.com/ The Roofer Show helps roofing contractors build more profitable businesses, develop dependable systems, understand their numbers, and reclaim their time.

A $4 million roofing contractor is busy and short on cash. He thinks he needs more leads. But once we examine the whole business, the real problems are somewhere else. A roofing contractor calls me and says: Dave, we’re doing $4 million a year. We’re busy, but there’s never enough cash. I think we need more leads.Maybe he does. But what if leads aren’t the problem? What if spending more money on marketing actually makes things worse? In this episode, I walk through a fictional $4 million roofing company using the same whole-business approach behind my new Roofing Business Health Check. We examine all three legs of a healthy roofing business: • Sell Work • Do Work • Keep Score The owner thinks he needs more leads, but we find missed calls, estimates nobody followed up on and old opportunities sitting untouched in the CRM. Then we look at production. Sales promises aren’t making it into the job package, change orders aren’t always collected and completed jobs aren’t being properly job-costed. Finally, we examine the numbers. Gross profit is slipping, overhead is growing and the owner is running a $4 million company without a clear financial scorecard. More leads won’t fix those problems. They could make them worse. In this episode, you’ll learn: Why revenue doesn’t tell you whether your business is healthyHow poor follow-up wastes leads you already paid forWhy more sales can make a weak production system worseHow a seven-point gross profit drop can cost a $4 million company $280,000Why leadership, ownership and accountability matterHow to use the Two-Week Vacation testThe three priorities I would give this contractorWhy you need to diagnose the real problem before deciding on the solution ROOFING BUSINESS HEALTH CHECKThe Roofing Business Health Check is a whole-business examination with me, Dave Sullivan. We’ll look at: Financial HealthSales and MarketingOperationsLeadershipSystems We’ll spend up to two hours looking at the business. I’ll identify the three things I believe should be addressed first. Within two business days, the contractor will receive a personalized Roofing Business Health Record and written 90-Day Action Plan. Financial statements are strongly recommended, but they are not required. The cost is $495. This isn’t a big program, a long-term commitment or a promise to 10X the business. It’s about finding the real problems, getting the basics right and building a strong foundation to grow on. Go to TheRooferCoach.com, click on Roofing Business Health Check and book a quick 15-minute call with me. There is no obligation. We’ll discuss what is happening in the business, answer any questions and decide whether the Health Check makes sense. LINKSRoofing Business Health Check: https://theroofercoach.com/health-check/ ProLine CRM: https://theroofercoach.com/proline SMA Support: https://theroofercoach.com/smasupport Linked Episodes#489: Is Your Roofing Business Healthy? #490: Why Your Roofing Company Has Plenty of Work But No Money #491: Sell Work with John DeLaurier of ProLine #492: Do Work with Chris Diroll of SMA Support

Chris Diroll of SMA Support explains why roofing contractors may not need more leads—they may need better follow-up, clearer processes and someone responsible for consistent implementation. Show Notes:Most roofing contractors believe more leads will solve their sales problems. But what if the real problem is that the leads they already paid for are slipping through the cracks? In this third installment of the Roofing Business Health Check series, Dave Sullivan is joined by Chris Diroll of SMA Support to discuss the missing implementation piece behind a healthy roofing business. Financial statements and CRM dashboards give you the lab work, but they only provide a snapshot. Before you can make an accurate diagnosis and decide what to fix, someone must keep the information accurate, maintain the CRM and make sure the processes are followed consistently. Chris shares how he once believed he needed more leads. Instead, he followed up with approximately 200 open estimates in only 22 minutes—and had two or three signed the following morning. In this episode, you’ll learn: Why more leads may be the wrong prescriptionWhere opportunities leak out of the sales processWhy your CRM needs one clearly responsible ownerThe difference between hiring a VA and installing a managed processWhy recruiting, role fit, training and accountability matterHow missed calls and inconsistent follow-up waste marketing dollarsWhy accurate information must be maintained consistentlyHow back-office support can free the owner for higher-value workWhy job costing and accurate bookkeeping complete the Health Check The goal is not simply to add more software, employees or leads. It is to diagnose the real constraint, assign ownership and consistently implement the right process. RESOURCESRoofing Business Health Check: https://theroofercoach.com/health-check/ Learn more about SMA Support: https://theroofercoach.com/smasupport Learn more about ProLine: https://theroofercoach.com/proline Episode 490 — Financial Health: https://theroofercoach.com/490 Episode 491 — Sales Health with John DeLaurier: https://theroofercoach.com/491 Schedule a call with Dave: https://davesullivan.as.me/consulting-call Keep an eye out for the upcoming live Roofing Business Health Check webinar with Dave Sullivan, Chris Diroll and John DeLaurier.

Most roofing contractors believe they know their closing rate. The problem is that they are usually calculating it incorrectly—or relying on gut feeling instead of accurate numbers. In this episode, Dave is joined by former Roofer Show co-host John DeLaurier from ProLine to examine the sales leg of the Roofing Business Health Check. They explain why “we need more leads” is often the wrong diagnosis, what a CRM should actually do for a roofing contractor and which numbers belong on a useful sales dashboard. You’ll learn:Why most contractors don’t know their true closing rateThe difference between an inquiry, qualified lead and presented proposalWhy open quotes make closing rates misleadingHow missed calls and slow follow-up waste marketing dollarsWhy every opportunity needs a clearly documented next stepWhat a properly configured CRM should automateWhich sales numbers should appear on the owner’s dashboardWhy a low closing rate may indicate bad leads, poor follow-up, weak sales skills or incorrect pricingWhy an unusually high closing rate can also signal a problemHow average job size, sales cycle and conversion rates help forecast future revenueWhy accurate sales numbers are essential to the Roofing Business Health Check The takeaway is simple: You cannot accurately diagnose a sales or marketing problem until you can trust the numbers in your CRM. LINKS AND RESOURCES:Roofing Business Health Check: https://theroofercoach.com/health-check Learn more about ProLine and use code DAVE50: https://theroofercoach.com/proline Learn more about SMA Support: https://theroofercoach.com/smasupport Schedule a strategy call with Dave: https://davesullivan.as.me/consulting-call About The Roofer Show The Roofer Show Podcast helps roofing contractors grow their businesses, make more money, and have more free time. Hosted by Dave Sullivan, The Roofer Coach, the show shares practical advice on roofing sales, marketing, operations, leadership, and financial management.

How can a roofing company have plenty of work—and still have no money? The phones are ringing, salespeople are selling, crews are busy, and revenue may even be growing. But the owner is putting money into the company, credit-card balances are increasing, and every dollar that comes in seems to disappear. Most contractors assume the answer is more sales. But more sales don’t solve bad math—they multiply it. In this episode, Dave explains why financial health must be the first part of a Roofing Business Health Check and why the financial statements many contractors rely on may be incomplete, outdated, or set up incorrectly. SHOW NOTESIn this episode, you’ll learn: Why revenue, money in the bank, and being busy do not prove that a roofing company is profitableThe five financial vital signs every roofing contractor should understandWhy QuickBooks must be set up specifically for a construction businessThe difference between the bookkeeper’s job, the CPA’s job, and the owner’s responsibilityHow to recognize the gross-profit roller coasterWhy bad financial information leads to bad estimates and pricingWhy selling more work can make a cash problem worseHow the Roofing Business Health Check identifies the real problem before prescribing a solution You don’t need to become an accountant. But you do need to understand the scoreboard well enough to know whether your company is winning or losing. Before making decisions about hiring, pricing, marketing, borrowing, or growth, ask two questions: What do the numbers say? And are they telling the truth? RESOURCESRoofing Business Health Check: https://theroofercoach.com/health-check/ Episode 489 — Is Your Roofing Business Healthy? https://theroofercoach.com/489 SPONSORSProLine CRM helps roofing contractors follow up consistently, manage their sales process, and prevent leads from falling through the cracks. Learn more: https://theroofercoach.com/proline Use code DAVE50. SMA Support provides trained virtual assistants and support teams who can help answer phones, follow up with leads, rehash old opportunities, request reviews, manage the CRM, and keep routine work from falling back onto the owner. Learn more: https://theroofercoach.com/smasupport CONNECT WITH DAVELearn more about The Roofer Coach: https://theroofercoach.com/ Subscribe to The Roofer Show wherever you listen to podcasts. If the show has helped you build a more profitable roofing business, please leave a review. About The Roofer Show The Roofer Show Podcast helps roofing contractors grow their businesses, make more money, and have more free time. Hosted by Dave Sullivan, The Roofer Coach, the show shares practical advice on roofing sales, marketing, operations, leadership, and financial management.

Every healthy roofing business is built on a strong foundation. In this episode, Dave shares why the smartest contractors inspect their business just as carefully as they inspect every roof. EPISODE DESCRIPTION Is your roofing business healthy? Most roofing contractors know exactly what's happening on every roof they're working on—but very few know the true health of the business they're building. The biggest business problems usually don't happen overnight. Just like high blood pressure, they often develop quietly over time until they become expensive and difficult to fix. In this solo episode, Dave Sullivan introduces a different way of looking at your business. Instead of chasing the latest marketing tactic or trying to "10X" your company, Dave explains why building a healthy business starts with understanding your financials, your systems, and your foundation. In this episode you'll learn:Why most contractors treat symptoms instead of the real problemThe "Three-Legged Stool" framework: Sell Work • Do Work • Keep ScoreWhy revenue alone doesn't tell you if your business is healthyThe silent warning signs every roofing contractor should recognizeWhy diagnosis should always come before advice Whether you're doing $500,000 or $10 million in annual sales, this episode will help you step back, evaluate your business differently, and focus on what really matters. Resources Mentioned The Roofing Business Health Check™ A personalized one-on-one evaluation of your roofing business designed to help you identify strengths, uncover hidden profit leaks, and build a healthier, more profitable company. Learn more or schedule a consultation: https://theroofercoach.com/health-check/ SponsorsSMA SupportNeed help answering phones, following up with leads, scheduling appointments, or handling administrative work? SMA Support provides trained virtual team members who specialize in the roofing industry, helping contractors free up their time and focus on growing their business. Learn more at: https://theroofercoach.com/sma ProLineIf you're serious about knowing the health of your business, you need accurate information. ProLine helps roofing contractors manage sales, production, job costing, and financial reporting—all in one place—so you can make better business decisions with confidence. Learn more at: https://theroofercoach.com/proline Use promo code: DAVE50 Connect with Dave 🌐 Website https://TheRooferCoach.com 🎙 Podcast The Roofer Show 📅 Schedule a Strategy Call https://davesullivan.as.me/free-strategy-call About The Roofer Show The Roofer Show Podcast helps roofing contractors grow their businesses, make more money, and have more free time. Hosted by Dave Sullivan, The Roofer Coach, the show shares practical advice on roofing sales, marketing, operations, leadership, and financial management.

Most roofing contractors don’t have a lead problem—they have a sales-system problem. In this episode, Dave Sullivan sits down with sales expert Ryan Groth to explain how roofing contractors can build a sales organization that converts leads consistently, even when the owner isn’t personally involved in every sale. EPISODE DESCRIPTIONHiring salespeople doesn’t automatically fix your sales problems. Without a defined process, training, accountability, and consistent follow-up, adding salespeople can create even more chaos. Dave Sullivan and Ryan Groth break down what roofing contractors need to build a predictable sales organization. They discuss speed-to-lead, booking rates, consultative selling, sales meetings, coaching, and the key performance indicators every contractor should track. Ryan explains why many salespeople rely on “quote and hope” instead of following a repeatable process. Dave shares how he managed his own sales organization, used reports to stay informed while away from the business, and held his team accountable without becoming involved in every sale. The message is simple: before you spend more money generating leads, make sure you have a system that converts the leads you already have. This conversation was originally published in October 2025. We’re bringing it back because contractors are paying more than ever for leads, making sales conversion and follow-up even more important today. YOU’LL LEARNWhy more leads won’t fix a broken sales processHow speed-to-lead affects your booking rateWhy salespeople need a defined, repeatable processThe difference between consultative selling and “quote and hope”How to set realistic individual and team sales goalsWhich sales KPIs every roofing contractor should trackHow to structure an effective weekly sales meetingWhy ongoing coaching and role-playing matterWhen the owner should manage sales—and when to delegate itHow better follow-up increases sales without lowering your price RESOURCESReady to Find Out Where Your Business Is Losing Money? Schedule a free Roofing Business Review with Dave Sullivan. We’ll look at where your company is today, where you want it to go, and the problems that may be holding it back. Book your free Roofing Business Review: https://davesullivan.as.me/free-strategy-call LINKSThe Roofer Coach: https://theroofercoach.com Sales Transformation Group: https://salestransformationgroup.com TRUSTED & VETTED SPONSORSProLine CRM Automate your follow-up, improve speed-to-lead, and close more of the opportunities you already have. Save 50% off your first month with promo code DAVE50. https://theroofercoach.com/proline SMA Support Get roofing-trained support for lead intake, follow-up, scheduling, estimating assistance, customer communication, and the administrative work that keeps your business moving. https://theroofercoach.com/sma GUESTRyan Groth Sales Transformation Group https://salestransformationgroup.com HOSTDave Sullivan The Roofer Coach Dave helps roofing contractors grow more profitable businesses, build dependable systems, understand their numbers, and reclaim their time. https://theroofercoach.com About The Roofer Show The Roofer Show Podcast helps roofing contractors grow their businesses, make more money, and have more free time. Hosted by Dave Sullivan, The Roofer Coach, the show shares practical advice on roofing sales, marketing, operations, leadership, and financial management.

How to build the right roofing business instead of chasing someone else's roadmap. Episode DescriptionEvery roofing owner wants to grow. But before you spend another dollar on marketing, hire another salesperson, or invest in a new CRM, there's one question you need to answer. What are you really trying to build? In this solo episode, Dave Sullivan shares the exact process he uses before working with a new coaching client. Instead of jumping straight to marketing or sales, he starts by understanding the owner's goals, diagnosing the business, and identifying the real constraint that's holding the company back. You'll learn why the problem you think you have is often just a symptom—and how defining the right destination leads to better decisions, better systems, and more profitable growth. In This Episode:Why the problem you call about is rarely the real problemWhy every roofing business needs a different roadmapThe first things Dave reviews before meeting a new clientHow your website and Google reviews reveal hidden opportunitiesWhy "Sell Work • Do Work • Keep Score" is the foundation of every roofing businessThe numbers every owner should understandHow to identify the biggest constraint in your businessWhy profit and freedom often matter more than growth Free ResourceDownload Dave's FREE One-Page Business Plan. Before you worry about more leads, get clear on your destination, your ideal customer, and the business you're trying to build. 👉 https://theroofercoach.com/1-page-plan/ SponsorsSMA SupportNeed help building systems without adding more to your plate? SMA Support provides trained virtual team members for roofing contractors, including inside sales, customer service, production support, bookkeeping, and administrative assistance. Learn more. ProLineOnce you know where you're going, you need the systems to get there. ProLine helps roofing contractors manage leads, estimates, follow-up, customer communication, production, and reporting—all in one place. Check out ProLine. Connect with Dave🌐 https://theroofercoach.com 📅 Schedule a Roofing Business Review https://davesullivan.as.me/consulting-call About The Roofer Show The Roofer Show Podcast helps roofing contractors grow their businesses, make more money, and have more free time. Hosted by Dave Sullivan, The Roofer Coach, the show shares practical advice on roofing sales, marketing, operations, leadership, and financial management.

How to turn more website visitors into qualified roofing appointments with Cody Warren. Episode Summary:Most roofing contractors think they have a lead problem. In reality, many have a website conversion problem. If you’re spending money on Google Ads, SEO, referrals, or social media but your website isn’t turning visitors into appointments, you’re leaving money on the table. In this episode, Dave Sullivan sits down with Cody Warren, President of Hook Agency, to discuss what actually makes a roofing website convert. They cover the simple improvements every roofing contractor should make before spending more money on marketing. In this episode you’ll learn:The 5-second test every roofing website should passThe biggest homepage mistakes roofing contractors makeWhy your About page is one of your most important pagesHow to build trust with homeowners before you ever meet themWhy your website should speak to your ideal customer—not everyoneWhy local city pages matter for SEOThe importance of financing, mobile design, and clear calls to actionWhy SEO is a long-term investment, not a quick fix Free DownloadDownload Dave’s FREE One-Page Roofing Business Plan Define your ideal customer, your unique selling proposition, and the message your website should communicate before you spend money on marketing. 👉 https://theroofercoach.com/1-page-plan/ Resources MentionedHook Agency Roof Quote Pro ProLine CRM SMA Support Connect with Dave🌐 https://theroofercoach.com 📅 Schedule a Free Roofing Business Review https://davesullivan.as.me/free-strategy-call About The Roofer Show The Roofer Show Podcast helps roofing contractors grow their businesses, make more money, and have more free time. Hosted by Dave Sullivan, The Roofer Coach, the show shares practical advice on roofing sales, marketing, operations, leadership, and financial management.

Can you leave your roofing business for two weeks and know everything will be okay? I'm recording this bonus episode while on vacation in Europe, and it reminded me of one of the biggest lessons I learned building my roofing company. The real measure of success isn't revenue. It's building a business that gives you choices. I share why taking my family to Europe every summer became one of my biggest goals, how that vision shaped the way I built my company, and why I decided to replay my conversation with my longtime business coach, Rick Dutmer. If you haven't listened to that episode yet, I hope you will. The lessons on profitability, systems, leadership, and building a business that doesn't depend on you are more relevant today than ever. SHOW NOTESFor years, one of my biggest goals wasn't becoming the biggest roofing contractor. It was building a business that would allow me to spend time with my family and travel without worrying about what was happening back at the office. In this short bonus episode, recorded from Italy, I talk about why that goal changed the way I ran my business—and why it's exactly what my recent conversation with Rick Dutmer was all about. In this episode: Why freedom starts with systems—not luck.The real reason most owners can't take time away.Why profitability creates options.How building the right team changes everything.Why every contractor should ask, "Could I leave for two weeks?" If you haven't listened to Episode 485 with Rick Dutmer, go back and give it a listen. I think it's one of the most important conversations I've ever shared. 🎧 Episode 485: Replay | The Business Plan That Took My Roofing Company from Chaos to Cash-Out Resources📥 Download my FREE One Page Business Plan: https://theroofercoach.com/resources 📅 Book a free Roofing Business Strategy Call: https://theroofercoach.com Thanks to Our SponsorsSMA SupportMissed calls, poor follow-up, and stale estimates are costing roofing contractors thousands every month. SMA Support provides trained virtual assistants, inside sales support, lead follow-up, CRM management, and administrative support built specifically for roofing companies. Learn more: https://theroofercoach.com/sma ProLineProLine helps roofing contractors streamline operations, automate follow-up, improve communication, and gain visibility into every stage of the customer journey. From lead management to production and reporting, ProLine helps contractors create the systems needed to scale. Learn more: https://theroofercoach.com/proline About The Roofer Show The Roofer Show Podcast helps roofing contractors grow their businesses, make more money, and have more free time. Hosted by Dave Sullivan, The Roofer Coach, the show shares practical advice on roofing sales, marketing, operations, leadership, and financial management.