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One interested buyer can get an enterprise deal moving. Then the buying committee shows up, each with a question, an objection, or a reason to hit the brakes.  That first bit of interest only carries the deal so far. Finance wants numbers, technical teams want proof, champions need help making the case, and priorities can take a hard left at the worst possible moment. So where should marketing stay involved, and how do you keep adding value without turning the whole process into one giant group project?  Joining Drew are Michael Callahan (Salt Security), Brooke Ames (Q2), and Guy Yalif (Webflow). In this episode, they follow a B2B deal past the hand raise and into the part where momentum gets fragile. They get into where buying groups get complicated, what happens when interest starts to cool, and how much coordination it takes on the seller side to keep things moving. In enterprise, there's a fine line between staying in step and stepping on each other.  In This Episode: Michael breaks down how to build depth of contact across a buying group and give each stakeholder the proof they need to keep moving Brooke walks through the operating model she built to turn strong starts into strong finishes, with five initiatives, clearer ownership, and scorecards tied to what teams can influence Guy digs into what enterprise buyers need to feel safe saying yes, plus how LLMs are reshaping shortlists, reputation, and the story buyers hear before sales gets in the room  Plus: How to map a buying group without creating a thousand threads Where marketing should stay involved after the handoff What keeps a stalled deal warm without another hard sell Why the reps and sales engineers closest to the deal often have the best insight  Long enterprise deals rarely stall all at once. Tune in to spot where momentum starts slipping and where marketing can step in to keep the deal moving.  For full show notes and transcripts, visit https://renegademarketing.com/podcasts/ To learn more about CMO Huddles, visit https://cmohuddles.com/

Search visibility has officially outgrown your website.  SEO still has a seat at the table, but now it has a lot more company. LLMs can build answers from sources scattered across the web, including places your buyers might never visit themselves. So where does authority live now? Which prompts are worth chasing? And how do you keep "everything everywhere all at once" from becoming your channel plan?  Ross Simmonds, founder of Distribution.ai, has spent years obsessing over what happens after you hit publish. In this episode, he and Drew start where the money is, tracing high-intent prompts back to the sources shaping AI answers and showing why off-site authority suddenly matters a whole lot more. From there, the focus widens to something marketers can't automate away. You still have to make something worth finding in the first place, then keep enough brand and humanity in the mix that people care when they find it.  AI may be changing where brands get found, but boring the humans was never much of a growth strategy.  Three AI Visibility Misunderstandings Marketers Have:  GEO is just SEO with a new name Ranking number one is still the finish line Your website is where AI visibility is won  What You'll Learn:  Why Reddit and YouTube are becoming major sources for AI discovery How to trace high-intent prompts back to the sources AI cites Which on-site SEO fundamentals still matter before you go broader Where human brand preference fits in an agent-driven buying journey  The internet got messier. Your channel strategy can still stay focused. Tune in for a smarter way to decide what to create, where to distribute it, and where the citation trail says to place your bets.  For full show notes and transcripts, visit https://renegademarketing.com/podcasts/ To learn more about CMO Huddles, visit https://cmohuddles.com/

You've got the experience. The interview is where you make it clear, memorable, and unmistakably yours.  Years of stories, wins, lessons, and opinions are great raw material. Then an interview asks you to pull the right one out, fast. That's where answers can sprawl, too much context can take over, and too much polish can make you sound less like yourself. So how do you stay specific, answer cleanly, and ask smart questions of your own? A little structure helps you do all three without sounding scripted.  Joining Drew for this episode is leadership interview coach Dalena Bradley, who has spent the last nine years focused entirely on leadership interview prep. They get into tightening the stories you want to tell, handling everything from "tell me about yourself" to why the last role ended, and asking what matters most in the job early enough to shape the rest of the interview.  Do that well, and the interview gives them a feel for how you think, how you listen, and how you'd actually show up as a leader.  Three Interview Mistakes Executives Make:  Staying too general instead of giving a specific example Rambling when nerves or context take over Sounding robotic from over-rehearsing or memorizing What You'll Learn: How to interview the company while they interview you Handling layoffs, short tenures, and awkward questions cleanly How midstream questions make interviews more conversational Why mindset, body language, and your setup can work for or against you   Tune in for CMO interview advice on telling tighter stories, handling tough questions, and showing up in a way that makes your leadership easy to see. For full show notes and transcripts, visit https://renegademarketing.com/podcasts/ To learn more about CMO Huddles, visit https://cmohuddles.com/

AI is rewriting the CMO playbook fast. And somehow, human judgment is getting more valuable.  Start with what the machines do well. They can crank out content, make sense of scattered data, and turn repeatable tasks into workflows at ridiculous speed. That leaves marketers with a better problem to solve. What should they do with the room they get back? Could the bigger payoff be more time for judgment, creativity, relationships, reputation, and original thinking? If so, a few old-school strengths are looking pretty future-proof.  For episode 540, Drew does what any reasonable podcast host would do and interviews himself. He pulls together what he's hearing from CMOs and what CMO Huddles has been testing. From there, he gets into what separates AI experimentation from workflows worth keeping, why AEO is making PR and original research more valuable, and when a homegrown AI tool turns into a software business you never meant to own.  He also gets candid about the hidden costs of AI and what happens when adoption outruns organizational discipline. If AI can clear the sludge, terrific. Just don't let it take the humanity with it.  What You'll Learn:  Why smart AI experiments start with a business problem and a clear baseline Where AI-generated content creates brand risk, and why original inputs matter What separates AI activity from actual AI maturity What a study of 13,000 CMOs reveals about tenure, company type, and career odds  Listen in for a clearer sense of where AI earns its keep, where marketers need to slow down, and which parts of the CMO playbook are still worth hanging onto.  For full show notes and transcripts, visit https://renegademarketing.com/podcasts/ To learn more about CMO Huddles, visit https://cmohuddles.com/

Marketing has no shortage of good ideas. The trouble is, they're all competing for the same budget, people, and attention.  When everything looks important, something has to give. A big growth bet may deserve the full weight of the team. A proven motion might be better off with a template and a handoff. And a perfectly good idea might need to sit in the parking lot for a while. Somebody has to decide what gets the team's energy before every good idea starts claiming it.  In this episode, Drew is joined by Heather Adkins (Trimble), Will Meier, and Betsy Daitch (Canoe), three marketing leaders navigating the trade-offs between business impact, time, budget, and team capacity. Together, they wrestle with the judgment calls behind those trade-offs.  How long do you let a new idea season? When has a strategy earned its retirement? And if AI gives you more capacity, where should it actually go?  In This Episode: Heather explains how velocity, leverage, and time-to-value help decide what deserves marketing horsepower Will shows how tighter constraints across three brands can force better choices, including one low-lift fix that helped opportunities jump 10X Betsy shares how force-multiplier thinking and faster event follow-up helped move MQL-to-opportunity conversion from 30% to 55%  Plus:  How to park good ideas without losing them Who needs a seat at the table when priorities shift How to push back when conviction is low Whether AI belongs on the org chart  Listen in to learn how B2B marketing leaders can make smarter strategic trade-offs, prioritize marketing budget and team capacity, and use AI to create room for higher-impact work.  For full show notes and transcripts, visit https://renegademarketing.com/podcasts/ To learn more about CMO Huddles, visit https://cmohuddles.com/

Urgency makes shortcuts awfully tempting. Find the problem, make the plan, get moving. But a little more work before the sprint can save a whole lot of fixing later. People, relationships, and processes all have to be ready to carry the speed. Get that setup right, and you can hit the gas with a much better chance of keeping the wheels on.  In this episode, Drew talks with Anne Morriss, co-author of Move Fast and Fix Things, about what leaders need in place before they accelerate organizational change. They get into why the first problem you see can send you chasing the wrong fix, why the people you always turn to might be missing something important, and why CMOs have a particularly useful superpower when change gets messy. The same storytelling muscle used to move markets can help people inside the company understand where they are going and why the trip is worth taking.  Three Ways Leaders Make Hard Problems Worse: Solving the wrong problem Relying too heavily on familiar networks Under-investing in storytelling and change communication What You'll Learn:  How to spot your trust wobble across logic, authenticity, and empathy Why curiosity can reveal what judgment misses How to make clearer people decisions when waiting has a cost Why repetition matters when leading through uncertainty  Hear how leaders can earn the right to move fast through organizational change.  For full show notes and transcripts, visit https://renegademarketing.com/podcasts/ To learn more about CMO Huddles, visit https://cmohuddles.com/

Company-wide AI adoption needs a flock leader. Marketing may already have the job.  Marketing has a few advantages here. It hears customer friction early, touches nearly every corner of the business, and has gotten pretty good at doing more with less. That makes it a natural proving ground for new ways of working, with a chance to test what works, prove the value, and give the rest of the company something worth scaling.  In this episode, Drew talks with Thalía Diedrick (GoTu), Allison Breeding (Direct Travel), and Lauren Boyman (KPMG US) about how marketing can lead company-wide AI adoption. Across three differently sized companies, they compare what sophisticated AI use looks like, how workflows start to change, and where build-versus-buy, governance, and training enter the picture. AI moves fast. Companies have people, processes, budgets, systems, and guardrails that take a little longer to turn. These marketers are figuring out how to bring the whole company along.  In This Episode:  Thalía shows how GoTu built a bespoke AI project manager into the team's daily workflow, helping marketing model a more AI-native way of working Allison shares how Direct Travel drives adoption through business-problem hackathons, a central owner for new ideas, and regular wins shared with leadership Lauren on how KPMG uses marketing as "client zero," pushing beyond basic adoption to test AI approaches the wider business can learn from  Plus:  How to make smarter AI build-versus-buy decisions How to scale AI experimentation without creating agent sprawl Why organic traffic can fall while buying intent rises in the AEO/GEO era Listen in for how CMOs can lead company-wide AI adoption and turn experimentation into new ways of working.  For full show notes and transcripts, visit https://renegademarketing.com/podcasts/ To learn more about CMO Huddles, visit https://cmohuddles.com/

Some of the most expensive friction in B2B marketing starts with one question. Can I trust this?  The buying process already comes with enough hesitation. Add a message that burns extra brain calories, a brand promise that shifts depending on where you meet it, or outreach that feels suspiciously automated, and the trust tax starts piling up. Every extra layer gives buyers another reason to pause.  In this episode, Drew talks with David Horsager, author of Trust Matters More Than Ever, about how trust gets built into the message and the experience around it. David puts clarity and consistency right into the machinery of growth, including what it takes to earn belief again after trust breaks. AI turns the volume up on all of it, giving buyers more reasons to wonder who, or what, is behind the message. David's advice to marketers stays wonderfully uncomplicated. Say the thing clearly enough that people can remember it, repeat it, and act on it.  Three Ways Leaders Get Trust Wrong:  Underestimating the cost of low trust Not fully understanding how trust gets built Not knowing how to rebuild trust once it's lost What You'll Learn: How to make messages memorable, repeatable, and actionable What builds trust across remote and hybrid teams How small, consistent actions build trust over time  Listen in to learn what makes a brand easier to trust, and how clearer marketing keeps the trust tax from piling up.  For full show notes and transcripts, visit https://renegademarketing.com/podcasts/ To learn more about CMO Huddles, visit https://cmohuddles.com/

How do you know whether the brave move is to go for it or plant your feet?  CMOs are making that call with short runways, incomplete information, and teams being asked to adapt fast. Comfort can delay the hard decision. Pressure can push leaders toward false certainty or speed for speed's sake. Brave leadership is more measured, and it gets stronger with practice.  In this episode, Drew talks with Todd Henry, author of The Brave Habit, about building that practice into leadership. Todd shows how clarity and agency help teams move when the path ahead is still taking shape. The superhero cape can stay home. This is bravery with judgment, habit, and a much better read on what makes your team tick.  Three Ways Leaders Get Bravery Wrong:  Trying to manufacture certainty in an uncertain moment  Equating bravery with action Motivating the team through the leader's own lens What You'll Learn: How to turn brave leadership into a weekly habit Why separating true risk from perceived risk matters Why AI works best when it amplifies expert thinking  Listen in for how CMOs can build bravery into their leadership, lead with clarity through uncertainty, and give their teams the agency to move.  For full show notes and transcripts, visit https://renegademarketing.com/podcasts/ To learn more about CMO Huddles, visit https://cmohuddles.com/

Before you ask for another leadership tip, check the glasses you're already wearing.  Ty Hammond doesn't do tips anymore, which slightly complicates Drew's plan to grab a few quick leadership nuggets. Good thing. When leaders already know the move they need to make and still keep avoiding it, the blocker is often the assumption coloring how they see the moment. If the glasses say "nice guy," accountability can start to look like becoming the bad guy. That's the kind of lens Ty wants leaders to notice first.  In this episode, Drew talks with leadership coach Ty Hammond about the hard moments CMOs tend to label as problems to fix. Some need a tactical solution. Others are adaptive, asking leaders to build the capacity to sit with the discomfort long enough to see what's really going on.  What You'll Learn:  Why leadership tips fall short without awareness How blind spots shape the moves leaders avoid Why some hard moments are adaptive, not tactical How to spot the story making accountability harder  Listen in for a quick way to spot the assumption behind the leadership move you're avoiding, and decide whether the challenge in front of you is tactical, adaptive, or both.  For full show notes and transcripts, visit https://renegademarketing.com/podcasts/ To learn more about CMO Huddles, visit https://cmohuddles.com/

PE-backed CMOs have to make marketing make sense at board speed.  The questions come faster. The comparisons come from portfolio companies that look nothing like yours. And no budget line stays "just marketing" for long.  In this episode, Drew talks with Kevin Ruane (Precisely), Julie Kaplan (Higher Logic), and Alan Gonsenhauser (Demand Revenue) about what it takes to succeed as a PE-backed CMO. They explain how to learn the investment thesis, build CFO trust early, use customer success as a signal source, and make growth more predictable, explainable, and easier for the business to back.  In This Episode: Kevin shows how to make brand and demand credible with PE sponsors by tying every investment to a clear business story Julie explains why CMOs need to understand the PE firm's thesis, exit story, and pressure points before adapting the marketing plan Alan shows how PE-backed CMOs make growth more predictable by owning outcomes and translating marketing into financial language  Plus: Why PE-backed CMOs need a business point of view fast How marketing becomes the glue across the business Why CFOs need to see customers, not just line items How to use board meetings to sharpen priorities Listen in for how PE-backed CMOs can turn the investment thesis into a stronger marketing agenda, make every bet easier to defend, and show the business exactly how marketing creates value.  For full show notes and transcripts, visit https://renegademarketing.com/podcasts/ To learn more about CMO Huddles, visit https://cmohuddles.com/

Change only looks sudden when you missed the signals.  Rita McGrath gives that idea teeth for CMOs leading through AI, org design changes, and markets that refuse to sit still. The signals are usually there. But in businesses wired to confirm what already happened, they get drowned out by revenue, pipeline, CAC, and other lagging indicators. Those numbers still earn their seat, but left alone, they can keep everyone staring backward while customers and competitors move ahead.  In this episode, Drew talks with Rita McGrath, Columbia Business School professor and author of Seeing Around Corners, about how CMOs can build the muscle to spot change early enough to act. Rita connects weak signals, leading indicators, arena thinking, and strategy-led AI to a bigger job for marketing leaders. Help the business move sooner, then make sure new efficiencies fund the next bet. Because as Rita says, you can't shrink your way to greatness.  What You'll Learn: How strategic centering helps leaders make stronger bets Why the next threat may not be the rival on the battlecard What separates AI users from AI-powered thinkers How to balance the core business with future growth options Listen in for how CMOs can read the signals sooner, put strategy before AI, and turn efficiency pressure into fuel for the next bet.  For full show notes and transcripts, visit https://renegademarketing.com/podcasts/ To learn more about CMO Huddles, visit https://cmohuddles.com/

Marketing and comms lose leverage when the story, the proof, and the teams carrying them run in separate lanes.  That's how strong work gets less mileage than it should. Recognition stays in PR when demand could use it. Analyst proof misses the sales motion. Internal messaging sounds adjacent to the market story instead of connected to it. Bring the right lenses together early, and the narrative gets sharper, the proof works harder, and the brand voice becomes unmistakable wherever the business shows up.  In this episode, Drew talks with Clay Helm (At the Helm Consulting), Julia Goebel (Alight Solutions), and Marni Puente (SAIC) about what it takes to make marketing and communications work as one team behind the business story. They focus on trust, shared measurement, clear decision rights, and a healthy respect for what each discipline brings to growth.  In This Episode:  Clay shows what changes when comms plugs into pipeline, customer journey, and the daily rhythm of the business  Julia explains how leaders can honor each team's lens and make earned credibility work harder  Marni shows why unified leadership can sharpen brand alignment, culture, execution, and market impact  Plus:  Why one unmistakable brand voice matters across employees, customers, media, and the market  Why employee comms deserves C-suite attention in people-powered businesses  Why separate CMO and CCO roles need tight partnership and clear swim lanes  How to spot healthy integration before anyone has to force it  Listen in for how CMOs can bring marketing and communications into tighter sync and get more mileage from the story, proof, and credibility they already have.  For full show notes and transcripts, visit https://renegademarketing.com/podcasts/ To learn more about CMO Huddles, visit https://cmohuddles.com/

A stuffed content library can still leave a salesperson empty-handed.  Somewhere along the way, sales enablement got mistaken for asset production. Sales asks, marketing makes, the asset goes somewhere, and the next thing you know, a seller is five minutes from a call wondering which deck, battle card, proof point, or customer story actually helps. If the seller has to stop selling to find the enablement, the enablement has not enabled.  In this Drew-on-Drew solo episode, Drew plays both host and guest to take on the request-fulfillment loop. Drawing on conversations in the CMO Huddles community, he helps marketing leaders rethink sales enablement around one better question: Did it make sales more effective?  The mandate is clear. Pick one selling outcome, build trusted answers where sellers work, and measure whether buyers move, deals advance, and sales wins faster, more often, or bigger.  What You'll Learn:  How AI can turn approved content into timely answers without creating more content chaos  Why adoption depends on workflow, peer stories, and help at the moment of need  How recorded sales calls can strengthen messaging, coaching, content, and product decisions  Listen in for Drew's take on what sales enablement needs to become and how CMOs can replace the content maze with a system that helps sellers show up smarter and move buyers forward. For full show notes and transcripts, visit https://renegademarketing.com/podcasts/ To learn more about CMO Huddles, visit https://cmohuddles.com/

When every marketing decision has to pay off this quarter, growth starts losing its owner.  That's the uncomfortable read from the latest CMO Survey. Under pressure, CMOs are making perfectly rational moves. Safer bets, tighter proof, more focus on the customers already in hand. The danger is what those choices start to signal. If every case for marketing comes back to pipeline now and near-term ROI, the function that should be finding growth can get managed into something much smaller.  In this episode, Drew sits down with Christine Moorman, founder of The CMO Survey and professor at Duke University's Fuqua School of Business, to unpack what the spring 2026 results say about marketing's next move. The data points to rising AI value, a stubborn talent gap, and underfunded marketing capabilities. Running through it all is one warning CMOs cannot afford to ignore: Safe can get small.  Three Findings CMOs Need to Take to Heart:  Short-termism is narrowing marketing's role  AI value is rising faster than team readiness  Capabilities matter, but investment is lagging  What You'll Learn:  Why safe bets can defend marketing today and shrink its role tomorrow  How metrics shape what the C-suite believes marketing is for  Why AI success depends as much on talent and training as it does on tools  How CMOs can prove value beyond pipeline, from customer relationships to durable growth  Listen in for a clear read on the latest CMO Survey, from why safe can get small to how CMOs can use better metrics, stronger talent, and AI-ready capabilities to reclaim the growth agenda.  For full show notes and transcripts, visit https://renegademarketing.com/podcasts/ To learn more about CMO Huddles, visit https://cmohuddles.com/