Advertise on podcast: Modern Chiropractic Mastery

In this episode of Modern Chiropractic Mastery, Dr. Kevin Christie engages in an insightful discussion with Dr. Martin Isaacson and Dr. Brian Nook from the International Federation of Sports Chiropractic (FICS). They explore the mission of FICS, emphasizing the importance of providing chiropractic care to athletes globally and the immense value of teamwork in sports settings.   Dr. Isaacson shares his journey from a chiropractic graduate to the president of FICS, highlighting the organization’s growth and its commitment to enhancing the quality of care for athletes. Dr. Nook reflects on his extensive experience in chiropractic and academia, discussing the evolution of sports chiropractic and its integration into the global sports community.   The episode also delves into the benefits of treating athletes at various events, the collaborative environment among healthcare professionals, and the personal fulfillment that comes from being part of a larger mission. Listeners will gain insights into how involvement with FICS can enhance their clinical skills, expand their professional network, and ultimately lead to greater satisfaction in their chiropractic careers.   For chiropractors looking to elevate their practice and make a meaningful impact in the world of sports, this episode is a must-listen!

In this episode of Modern Chiropractic Mastery, Dr. Kevin Christie interviews Dr. Brennan Donahue, a new MCM coach, about his journey from graduating Logan in 2016 to strategically building a sports-based practice near St. Louis.   Dr. Donahue shares starting in 200 square feet inside a CrossFit gym before moving into a 1,400-square-foot clinic, with plans to double space, add another chiropractor, expand team roles, and grow rehab and cash-based services while remaining in-network with insurance.   They discuss leadership through core values, delegation, and maintaining high standards, plus the importance of vision, patience, and sustainable growth over quick “launch” results.

Dr. Kevin Christie explains how chiropractors can position themselves as the go-to disc injury expert in their community using an “audience builder” framework. He outlines an XY-axis positioning concept (expert vs. non-expert; generalist vs. specific) and emphasizes that clinical skill is essential but visibility and perception in the community determine whether patients see you as an expert.   Dr. Christie recommends defining ideal patient psychographics before demographics, then selecting target groups prone to disc injuries and identifying offline and online congregation points to reach them. He also applies Donald Miller’s StoryBrand messaging model to disc-injured golfers, clarifying external, internal, and philosophical conflicts to craft compelling content and outreach.   Dr. Christie stresses that strong marketing must be matched by strong outcomes.

On this episode of Modern Chiropractic Mastery, Dr. Kevin Christie welcomes Dr. Rob Pesale, a Stratford, Connecticut chiropractor who has been in practice since 1990, and now works alongside his son, Dr. Drew Pesale. Their conversation explores the lessons that come with long-term success, including the importance of community within the MCM Mastermind, embracing diverse perspectives, and staying committed to your path despite inevitable challenges.   Dr. Pesale reflects on the early days of building his practice—personally knocking on 3,200 doors over eight months and reaching more than 200 weekly visits within just four weeks. His story highlights the power of relentless work ethic, grassroots marketing, and evolving with modern digital strategies. He also shares a hard financial lesson from losing approximately $1.5 million during the 1999–2000 dot-com crash, underscoring the importance of diversification and steady, conservative financial planning.   Throughout the episode, key themes emerge: staying genuinely engaged with each patient, committing to lifelong learning (including advanced training and fellowship work), developing a clear niche, seeking mentorship, and building resilience.

In this solo episode of Modern Chiropractic Mastery, Dr. Kevin Christie explains why chiropractors need structured planning through consistent yearly, quarterly, and weekly meetings to avoid running the practice without clear direction. He recommends scheduling quarterly meetings the month before the next quarter and keeping them practical in length (about two hours) while involving the entire team.   Drawing from Gino Wickman’s book Traction and the EOS framework, Dr. Christie outlines a quarterly meeting agenda: start with a positive focus by reviewing wins from the prior quarter, create an issues list (small to big) to surface and address problems, set 3–5 quarterly “rocks” (major projects), and build an indicator scorecard with trailing metrics (e.g., new patients, office visits, revenue, reviews) supported by specific leading indicators that drive results.   The meeting should also include a quarterly marketing plan covering events, initiatives, content, and ad spend, with larger issues carried into weekly meetings for execution.   It’s a great listen to help you strategize for the remainder of 2026!

Dr. Kevin Christie interviews UK chiropractor Dr. Chris Chippendale about why patient communication and overall patient experience will become even more important as AI adoption grows in healthcare. They also announce a one-day Patient Experience Masterclass in London on June 20, 2026. The masterclass will be co-taught by Dr. Chippendale (doctor communication and training) and Dr. Christie (designing a remarkable patient experience, including service vs. hospitality). Attendees will leave with a workbook and a clear patient experience plan for their clinic. They discuss the risks of AI—including generic “AI slop,” reduced engagement, and difficulty identifying true expertise—while also highlighting opportunities. Both argue that while AI will raise baseline communication expectations, it will also increase the value of genuine human connection. Dr. Chippendale shares how he uses AI scribing during new-patient visits to stay more present with patients, while Dr. Christie explains how he uses AI to research tissue-healing timelines and improve report-of-findings communication. Throughout the conversation, they emphasize that strong communication builds patient trust, drives referrals, and improves practitioner confidence and enjoyment. Learn more about Dr. Chippendale at patientcentered.co.uk.

Dr. Kevin Christie explores the common “barriers” clinics unintentionally create that add friction to the patient experience and lower conversions. He encourages practices to regularly audit their systems and decide which barriers are truly worth the tradeoff.   He breaks down common obstacles within all chiropractic clinics.   Dr. Christie explains that barriers can be offset by world-class clinical care, strong communication, an exceptional patient experience, and high demand. He also notes that many practices add barriers gradually over time—sometimes removing the ones that prove too costly.

Dr. Kevin Christie interviews Dr. Steven Reinlie of Austin, Texas about his path after graduating from Parker in December 2021, working as an associate, and opening his own practice a little over a year ago. Dr. Reinlie describes negotiating a revenue-based split that pushed him to develop referral relationships, setting a goal of meeting 40 new contacts, and finding early clinic spaces through connections with personal trainers and other clinicians. He and Christie discuss the realities of practicing inside gyms, emphasizing that gym members are a “floor,” not a complete patient base, and the importance of having a plan to graduate to an independent clinic. Dr. Reinlie explains consolidating locations, moving into a 1300-square-foot space with multiple rooms, hiring his first full-time staff member, and focusing on efficiency, pricing, and reinvestment using profit-first principles. His advice centers on learning relationship-building and closely managing finances, supported by coaching and strong clinical competence.

Dr. Kevin Christie hosts a solo episode of Modern Chiropractic Mastery exploring why evidence-based chiropractors may resist business coaching.   The main discussion outlines seven reasons for coaching resistance: (1) the “coaching paradox,” where clinicians demand evidence clinically but reject proven business mentorship (2) the “I can figure it out myself” trap and trial-and-error costs (3) imposter syndrome and vulnerability around sharing business details (4) bad industry coaching experiences, hard sales, and cookie-cutter protocols, with a call for frameworks over forced systems (5) ROI skepticism, citing research showing ~6–8x returns and strong small-business impact (6) isolation and lack of peer sounding boards (7) the “timing” excuse   Christie encourages aligned, values-based coaching and points listeners to modernchiropracticmastery.com.

Dr. Kevin Christie interviews Shannon Waller of Strategic Coach about entrepreneurial alignment and leadership for chiropractors. Shannon shares how she joined Strategic Coach after working in corporate training and dealer assessment programs, starting in sales and later moving into training design and building team programs.   They discuss a key mindset shift: seeing yourself as an entrepreneur with a specialty in chiropractic care, not only a doctor focused on craft. Shannon explains Strategic Coach’s Unique Ability framework—activities range from incompetent and competent to the “excellent trap” (superior skill and strong reputation, but boredom), and finally Unique Ability (superior skill plus passion), which she describes as a 10x return.   Shannon outlines a leadership model based on self-awareness, team awareness, and business awareness.  They cover delegation extremes that sabotage teamwork: the “delegation death grip” and “drive-by delegation.” Shannon recommends Strategic Coach’s Impact Filter to clarify purpose, ideal outcome, risks, and success criteria.   They close with Strategic Coach fit criteria (minimum $200,000 personal income and three years in business) and resources at strategiccoach.com and yourteamsuccess.com.

In this episode of Modern Chiropractic Mastery, host Dr. Kevin Christie welcomes Dr. Benjamin Fergus to discuss his innovative non-surgical joint replacement technique for knees, shoulders, and hips.   Dr. Fergus shares the development of his evidence-based approach, which integrates advanced techniques, shockwave therapy, specific dietary protocols, and structured rehab exercises to address joint degeneration.   The episode covers success rates, patient demographics, treatment frameworks, and the importance of combining clinical excellence with effective business practices.

In this thought-provoking solo episode of Modern Chiropractic Mastery, Dr. Kevin Christie dives deep into the hidden mental habits that quietly shape our decisions, confidence, and success—cognitive distortions. Drawing from Dr. Seth Gillihan’s work in Cognitive Behavioral Therapy, Dr. Christie breaks down common thinking traps like all-or-nothing thinking, catastrophizing, and emotional reasoning—and shows how they show up in everyday life and in practice ownership. You’ll learn a simple but powerful framework to regain control of your mindset: Catch it. Check it. Change it. Dr. Christie explains how this three-step process can help you challenge unhelpful thoughts, reduce stress, and make clearer, more intentional choices. He also reflects on the continued growth of Modern Chiropractic Mastery in 2025 and shares exciting opportunities ahead in 2026, including a London Masterclass. The episode wraps with a strong reminder that long-term success doesn’t happen in isolation—having a coach and a community of driven, like-minded professionals can be the difference between burnout and fulfillment. If you’re ready to sharpen your mindset, elevate your practice, and stop letting your thoughts run the show, this episode is a must-listen.

In this episode of Modern Chiropractic Mastery, host Kevin Christie is joined by longtime coach and collaborator, Dr. Curt Kippenberger. The discussion explores the updated landscape of evidence-based chiropractic practices, highlighting both exciting trends and current challenges. They delve into strategies used by successful practices, including the integration of new technologies and the importance of mentorship.   Additionally, they emphasize the value of financial acumen and maintaining a hybrid approach to insurance and cash-based models. Upcoming events, such as the June 20th masterclass in London, are also mentioned, aiming to enhance patient experience. Both hosts share personal reflections on their journeys, the impact of coaching, and their excitement for the future of chiropractic practice.

In this episode of Modern Chiropractic Mastery, Dr. Kevin Christie explores the critical difference between signal and noise in business, using the metaphor of navigating a storm to illustrate how distractions can derail growth. He explains that successful chiropractors and entrepreneurs focus on high-leverage signals—key metrics like new patient numbers, office visits, revenue, and patient adherence—while filtering out low-value noise that consumes time and attention.   Dr. Christie shares practical strategies for maintaining focus, including building noise filters, committing to deep work habits, and eliminating at least one source of noise each week, helping chiropractors maximize their limited business and marketing time.

In this episode of Modern Chiropractic Mastery, Dr. Kevin Christie hosts Solomon Thimothy to discuss the intersection of AI search and chiropractic marketing. They delve into how chiropractors can leverage AI search to be found by potential patients, emphasizing the importance of consistent content creation.   Solomon shares his expertise in AI search optimization, detailing methodologies such as Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO). They also explore practical tools like WriteSonic and Semrush for tracking AI prompts and improving search visibility. The conversation highlights actionable strategies for chiropractors to ensure their practice remains discoverable in the evolving digital landscape. Additionally, Solomon offers insights into conducting audits to assess and improve online visibility.   This episode serves as a comprehensive guide for chiropractors looking to enhance their online presence through the latest in AI search technology.