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In this episode of Modern Chiropractic Mastery, Dr. Kevin Christie welcomes Chris Gandy back to the show for another conversation about something every chiropractor should be thinking about: building a stronger financial future. Kevin and Chris pick up where their last conversation left off, diving into retirement investing, tax strategies, student loans, and some important changes that have come with the Secure Act 2.0. One of the biggest opportunities they discuss is a newer provision that allows qualifying student loan payments to count toward an employer match in a retirement plan. For chiropractors balancing student loan debt with saving for retirement, this could create an opportunity to make progress on both at the same time. They also dig into the concept of infinite banking and how it can be used as part of a larger wealth-building strategy. Chris explains how chiropractors can think differently about borrowing, interest, cash flow, and using their own money to build and protect wealth over time. Whether you’re an associate trying to make smarter financial decisions or a practice owner thinking about your long-term strategy, this episode offers plenty to consider. If you want to better understand your options, make more intentional financial decisions, and put yourself in a stronger position for the future, this is a conversation you won’t want to miss.

Dr. Kevin Christie interviews CPA and “fractional CFO” Greg Crabtree about the current economic landscape and its implications for chiropractic practices, discussing the importance of understanding financial frameworks and metrics for sustainable growth. Greg shares his insights on the impact of recent economic shifts, emphasizing that the best-run practices are now gaining market share and profitability as weaker competitors exit the field. He explains the difference between scaling and growth, highlighting the necessity of focusing on profit margins rather than just revenue increases. Listeners will learn about the critical financial indicators that can help practices thrive in a challenging market.

In this episode of Modern Chiropractic Mastery, Dr. Kevin Christie revisits the timeless principles of guerrilla marketing, originally popularized by J. Conrad Levinson in 1984, and adapts them for the modern chiropractic landscape. He emphasizes the importance of persistence in marketing, highlighting that most prospects require multiple touchpoints before they convert into patients.   Listeners will learn how to leverage creativity, imagination, and community engagement to outmaneuver larger competitors.   Dr. Christie breaks down the five key weapons of modern guerrilla marketing: owning your turf, gathering proof through testimonials and reviews, creating engaging organic content, implementing persistent follow-up strategies, and utilizing AI for visibility. This episode serves as a call to action for chiropractors to adopt a strategic mindset, focusing on ethical and elegant marketing practices that build trust and credibility. Tune in for actionable insights and a homework challenge to pick one guerrilla marketing tactic to implement over the next 30 days, paving the way for sustained growth and success in your practice.

In this episode of Modern Chiropractic Mastery, Dr. Kevin Christie welcomes Pablo D. Blanco from avanmed back to the podcast for a conversation about an area of practice that can have a much bigger impact than you might realize: the front desk.   They break down what it really costs to hire and maintain front desk staff—and why the hourly wage is only part of the equation. From recruiting and training to turnover and missed opportunities, there are plenty of hidden costs that can quietly affect your bottom line.   Kevin and Pablo also talk about how hiring challenges can look very different depending on where you practice. Whether you’re in a small town or a major metropolitan area, finding the right person—and keeping them—isn’t always easy. And when the front desk isn’t properly trained or supported, missed calls and inconsistent patient experiences can create a “leaky bucket” that costs your practice new patients and revenue.   The conversation also explores ways to make front desk operations more efficient, including virtual front desk services, better training, and ongoing support. Pablo shares examples of practices that have improved the patient experience while reducing costs and creating a more reliable system for handling new and existing patients.   If you’ve ever wondered what your front desk is really costing you—or whether there’s a better way to manage this critical part of your practice—this episode will give you plenty to think about.

In this episode of Modern Chiropractic Mastery, Dr. Kevin Christie welcomes Dan Wood to explore the intricate world of practice finances and analytics. Dan, who has a unique background in corporate finance and experience with Mount Lookout Chiropractic, shares invaluable insights into optimizing financial metrics for chiropractic practices. The discussion delves into the importance of understanding financial forecasting and metrics that can drive growth and sustainability in chiropractic clinics. Dan emphasizes the necessity of aligning compensation structures with individual performance while fostering a collaborative office environment. He provides a detailed look at how to create tailored incentive programs that motivate doctors and enhance overall practice performance. Listeners will benefit from practical advice on how to evaluate the profitability of services, such as integrating physical therapy into chiropractic practices, and the potential implications of transitioning to a cash-based model. Dan also discusses the significance of scenario-based planning, helping practice owners navigate the complexities of financial decision-making in an ever-changing economic landscape.

In this episode of Modern Chiropractic Mastery, Dr. Kevin Christie explores the concept of the beginner's mindset and its vital role in continuous growth for chiropractors. He reflects on his own journey from a newly graduated chiropractor to a practice owner and the challenges that come with experience. Dr. Christie emphasizes that the moment you believe you have mastered your craft is the moment you stop growing. Listeners will discover the four key elements of maintaining a beginner's mindset: curiosity over certainty, humility over ego, discomfort over comfort, and reps over resume. Dr. Christie shares personal anecdotes and insights on how these principles can reinvigorate your practice and foster a culture of learning and adaptability. Join Dr. Christie as he challenges you to become a beginner again and leverage the power of curiosity and collaboration to thrive in the ever-evolving landscape of chiropractic care.

In this episode of Modern Chiropractic Mastery, Dr. Kevin Christie welcomes Mark Fox, the president of CBG, to discuss revolutionary approaches to healthcare that are reshaping the way employers and employees interact with their health plans. Mark shares insights into CBG's innovative "Free and Clear" plan, which aims to eliminate the financial barriers that often prevent employees from seeking necessary care.   Emphasized in this episode is the importance of aligning incentives within healthcare, highlighting how traditional insurance models can lead to misaligned interests between providers and patients. Mr. Fox explains how CBG's approach allows employees to access quality care without the burden of deductibles or co-pays, ultimately leading to better health outcomes and significant cost savings for employers.   Listeners will be captivated by real-world examples of how companies have successfully implemented these strategies, resulting in improved employee retention, reduced absenteeism, and enhanced overall workplace morale. Fox also discusses the potential for chiropractors to play a vital role in this landscape by partnering with employers to provide on-site care and preventive services.   This episode discusses the benefits of a patient-centered model, and how chiropractors can leverage these changes to create thriving practices.

In this episode of Modern Chiropractic Mastery, Dr. Kevin Christie sits down with Dr. Mark Howarter to discuss the growing role of shockwave therapy in chiropractic practice and how demo days can help introduce this treatment to more patients. Dr. Howarter shares his experience integrating shockwave therapy into his practice, the results he has seen, and the importance of becoming a trusted resource in your community. He explains how effective marketing and patient education can build awareness while creating new opportunities for practice growth. A major focus of the conversation is hosting shockwave demo days. Dr. Howarter discusses how these events allow prospective patients to experience the technology firsthand in a low-pressure setting while learning how it may help with their specific concerns. Listeners will also hear practical tips for organizing successful demo days, partnering with local gyms and wellness organizations, generating referrals, and keeping attendees engaged. Tune in for actionable strategies to effectively market shockwave therapy, create impactful demo events, and seamlessly incorporate this treatment into your existing patient care plans.

In this solo episode, Dr. Kevin Christie clarifies what “scaling” really means for chiropractors: growing in a robust, sustainable way by increasing revenue without matching overhead increases, improving profit margins, and reducing burnout while delivering better patient outcomes. Dr. Christie emphasizes starting with a clear personal and professional vision using Strategic Coach’s R-Factor question and aligning growth goals to that vision rather than adopting someone else’s definition of scale. He discusses functioning in one’s “unique ability” by delegating incompetent, competent, and even excellent tasks that no longer motivate you. Dr. Christie outlines six drivers of a thriving, scalable practice: consistent new patients, an optimized patient experience, care plan commitment, strong adherence through doctor discharge, a transition from acute to performance care, and steady reactivations.

In this episode of Modern Chiropractic Mastery, Dr. Kevin Christie engages in a captivating conversation with chiropractic icon Dr. Leonard Faye, who brings over six decades of invaluable experience to the table. Dr. Faye shares his profound insights on the evolution of chiropractic care and the significance of the biopsychosocial model in practice—because a little science goes a long way in understanding the spine!   Delving into his motivation for authoring "The Chiropractic Odyssey," Dr. Faye emphasizes the necessity for new graduates to embrace both manipulation and rehabilitation.   Listeners will gain a richer understanding of the contemporary challenges faced by chiropractors, including the dangers of unrealistic treatment plans and the critical need for comprehensive patient assessments. Dr. Faye’s extensive knowledge and practical guidance will motivate chiropractors to hone their skills and enhance patient outcomes. Chiropractic Odyssey: A Journey of Practice, Seminars, Observation and Reading Science

In this episode of Modern Chiropractic Mastery, Dr. Kevin Christie outlines the ten essential aspects of becoming a successful MCM chiropractor. He emphasizes that being a great clinician is the foundation of any thriving practice and sets the stage for the subsequent ten elements that contribute to a remarkable patient experience.   Dr. Christie dives into the significance of dominating the patient experience, developing a strategic community outreach plan, and maintaining consistent content marketing. He shares insights on how to create effective practice systems, implement elegant sales strategies, and optimize patient adherence, all of which are crucial for sustained growth and success.   Listeners will also learn about the importance of scaling to their vision, embracing the entrepreneurial spirit, and achieving cash confidence.   Tune in for practical strategies and insights that can transform your practice and help you achieve mastery in both clinical and business aspects of chiropractic care.

In this episode of Modern Chiropractic Mastery, Dr. Kevin Christie sits down with Dr. Cody Dimak to explore the multifaceted world of active rehabilitation within chiropractic practice. They discuss innovative strategies for integrating rehabilitation into your practice, regardless of your clinic's model, and how to effectively collaborate with trainers and other professionals in the field.   Dr. Dimak shares his journey from establishing a successful active care practice in California to his current role as a faculty member at Parker University. He emphasizes the importance of understanding the continuum between strength training and rehabilitation, and how chiropractors can leverage this knowledge to enhance patient outcomes.   Listeners will gain insights into best practices for at-home exercise prescriptions, the significance of effective communication with patients and trainers, and strategies for fostering a collaborative approach to patient care. Dr. Dimak's practical tips and real-world examples provide valuable guidance for chiropractors looking to elevate their rehabilitation services and improve the overall patient experience.   Tune in for a dynamic conversation that will inspire you to rethink your approach to active rehabilitation and strengthen your practice's impact on patient health.

In this episode of Modern Chiropractic Mastery, Dr. Kevin Christie presents a solo deep dive into the principles of influence as outlined by renowned psychologist Robert Cialdini. Drawing from Cialdini's seminal works, including "Influence" and "Pre-Suasion," Dr. Christie explores how these principles can ethically enhance patient interactions and improve practice outcomes.   Listeners will learn about the seven key principles of influence: reciprocity, commitment and consistency, social proof, authority, liking, scarcity, and unity. Dr. Christie provides practical examples of how chiropractors can implement these concepts into their patient care strategies to foster stronger relationships and encourage adherence to treatment plans.   Additionally, he shares insights from recent Mastermind sessions, highlighting the importance of community and collaboration in professional growth. This episode serves as a valuable resource for chiropractors seeking to refine their influence in practice while maintaining ethical standards.   Tune in for actionable strategies that can elevate your practice and enhance the patient experience, ensuring you stay at the forefront of chiropractic care.

In this episode of Modern Chiropractic Mastery, Dr. Kevin Christie shares reflections from his transformative six-week immersion trip to the Cotswolds, England. He discusses the journey of planning and executing this ambitious family adventure, highlighting the importance of vision and preparation in achieving significant life goals.   Dr. Christie delves into the concept of the R Factor question from Strategic Coach, encouraging listeners to envision their future and identify the necessary steps to reach their personal and professional aspirations. He emphasizes the value of creating self-managing companies to facilitate life-changing experiences, sharing insights on how to financially prepare for extended time away from practice. Throughout the episode, he reflects on two impactful audiobooks he listened to during his trip: Jim Collins' "What to Make of a Life" and Marshall Goldsmith's "The Earned Life." Dr. Christie draws parallels between the themes of these books and the challenges faced by chiropractors, offering actionable insights to help listeners align their ambitions with daily actions.   Listeners will gain valuable strategies for navigating the 'cliffs' and 'fog' of their careers, and learn how to cultivate a fulfilling professional life through aspiration, ambition, and action.

Dr. Kevin Christie interviews Dr. Beau Beard about building a successful chiropractic practice in Birmingham, Alabama, and establishing himself as a trusted community expert since opening in 2014. Dr. Beard shares how a limited marketing budget led him to focus on grassroots community engagement—working races, joining running clubs, connecting with athletes, and using a “working interview” approach at events—while his wife built relationships through CrossFit. He discusses the demanding early years of practice growth, the importance of consistent community involvement, and how refining proven marketing systems has helped scale the business and support associates. The conversation also explores Dr. Beard’s content creation journey, as well as his educational work. Looking ahead, he shares his vision of transforming the clinic into a teaching and mentorship hub for chiropractors and healthcare professionals.