Advertise on podcast: This is HCD – Human-Centered Design, UX & Service Design Thinking Podcast

If you like our content, be sure to sign up to our weekly The Design Compass Newsletter. Design Smarter. Lead Better. Interested in training for your organisation with This is HCD? Let's speak by booking a 15-minute call. It's 2026! We are BACK and so bloody excited to kick off this year with one of my favourite conversations from the end of last year. Quite simply, this conversation and connection has changed my life.About this episodeDr. Rami Kaminski, psychiatrist and author of "The Gift of Not Belonging," explores why some people are wired as "otherverts" - individuals who cannot be shaped by group identity. This conversation reveals how otherness isn't a flaw but a genuine gift, offering insights into emotional freedom, empathy, and what happens when we stop trying to fit into systems never built for us. Links https://www.othernessinstitute.com/the-gift-of-not-belonging/Take the Test3 Key TakeawaysWe're all born as non-belongers - Babies have no sense of nationality, religion, or group identity; cultural conditioning teaches us what to belong to, not just that we should belong. True empathy requires eliminating yourself. Real empathy isn't putting yourself in someone's shoes, but temporarily ceasing to exist with your preconceived notions to truly see through another's eyes. The dark side of belonging is tribalism - While community has benefits, the need for group identity enables tribalism, silent majorities, and historical atrocities when people outsource their morals to the group. Like what we do? Make a Tip. Or Leave a review: https://ratethispodcast.com/hcdSupport the Ukrainian publishing of This is Service Design Doing (To make service design knowledge accessible in Ukrainian) Sponsor links 10x your service design offering with Smaply. Take 20% off your order with ''ThisisHCD20off'Sign up https://auth.smaply.app/sign-upCheck out 'This is HCD x Sutsu' range. Gerry wears and endorses Sutsu ethical clothing. Use HCD10 to get 10% off this range.Get 10% off ScenarioCards.org when you used our link https://scenariocards.org/HCD10Creators & Guests Gerry Scullion - Host Dr Rami Kaminski - Guest Serdar Mele - Editor Stef Murphy - Producer

If you like our content, be sure to sign up to our weekly The Design Compass Newsletter. Design Smarter. Lead Better. Interested in training for your organisation with This is HCD? Let's speak by booking a 15-minute call. In this episode of This is HCD, Gerry Scullion sits down with Lucy Flores, a seasoned design strategist with a passion for advancing equity in the food system. Together, they explore the complex web of how we grow, distribute, and experience food, diving into the inequities present at every level—from production to consumption. Lucy shares her journey into design and food justice, her innovative approaches to co-designing equitable solutions, and inspiring examples of local and regional food systems driving positive change. This conversation sheds light on the power of design to create meaningful social impact, all with a good dose of humour along the way. Join us as we rethink food systems through a human-centered lens! https://www.linkedin.com/in/lucyrossflores/Creators & Guests Gerry Scullion - Host Serdar Mele - Editor Stef Murphy - Producer Like what we do? Make a Tip. Or Leave a review: https://ratethispodcast.com/hcdSupport the Ukrainian publishing of This is Service Design Doing (To make service design knowledge accessible in Ukrainian) Sponsor links 10x your service design offering with Smaply. Take 20% off your order with ''ThisisHCD20off'Sign up https://auth.smaply.app/sign-upCheck out 'This is HCD x Sutsu' range. Gerry wears and endorses Sutsu ethical clothing. Use HCD10 to get 10% off this range.Get 10% off ScenarioCards.org when you used our link https://scenariocards.org/HCD10

If you like our content, be sure to sign up to our weekly The Design Compass Newsletter. Design Smarter. Lead Better. Interested in training for your organisation with This is HCD? Let's speak by booking a 15-minute call. Like what we do? Make a Tip. Or Leave a review: https://ratethispodcast.com/hcdSupport the Ukrainian publishing of This is Service Design Doing (To make service design knowledge accessible in Ukrainian) Sponsor links 10x your service design offering with Smaply. Take 20% off your order with ''ThisisHCD20off'Sign up https://auth.smaply.app/sign-upCheck out 'This is HCD x Sutsu' range. Gerry wears and endorses Sutsu ethical clothing. Use HCD10 to get 10% off this range.Get 10% off ScenarioCards.org when you used our link https://scenariocards.org/HCD10 In this engaging conversation, Gerry Scullion speaks with Lesley Anne, a designer and author from Trinidad, about her journey from her Caribbean roots to becoming a global citizen and leader in decolonial design. They explore themes of identity, the impact of post-colonialism on design practices, and the evolution of design education at OCAD University. Lesley shares her insights on the importance of equity in design and the need for critical awareness in addressing colonial legacies within the field. Lesley Ann Noel, PhD - North Carolina State University | LinkedIn Creators & Guests Gerry Scullion - Host Serdar Mele - Editor Stef Murphy - Producer Like what we do? Make a Tip. Or Leave a review: https://ratethispodcast.com/hcdSupport the Ukrainian publishing of This is Service Design Doing (To make service design knowledge accessible in Ukrainian) Sponsor links 10x your service design offering with Smaply. Take 20% off your order with ''ThisisHCD20off'Sign up https://auth.smaply.app/sign-upCheck out 'This is HCD x Sutsu' range. Gerry wears and endorses Sutsu ethical clothing. Use HCD10 to get 10% off this range.Get 10% off ScenarioCards.org when you used our link https://scenariocards.org/HCD10

If you like our content, be sure to sign up to our weekly The Design Compass Newsletter. Design Smarter. Lead Better. Interested in training for your organisation with This is HCD? Let's speak by booking a 15-minute call. In this episode, Tracy DeLuca discusses how design and psychedelics can transform mental health care and education. She shares her journey from advertising to design and highlights how psychedelics, especially microdosing, can enhance creativity and improve mental well-being. Tracy emphasizes the need for innovative financial models to make healthcare more accessible and the importance of reducing stigma around psychedelics. She also touches on the evolving legal and ethical considerations and stresses the role of education in shaping the future of psychedelics in therapeutic settings. LinkedIn - Tracy DeLuca Creators & Guests Gerry Scullion - Host Serdar Mele - Editor Stef Murphy - Producer Like what we do? Make a Tip. Or Leave a review: https://ratethispodcast.com/hcdSupport the Ukrainian publishing of This is Service Design Doing (To make service design knowledge accessible in Ukrainian) Sponsor links 10x your service design offering with Smaply. Take 20% off your order with ''ThisisHCD20off'Sign up https://auth.smaply.app/sign-upCheck out 'This is HCD x Sutsu' range. Gerry wears and endorses Sutsu ethical clothing. Use HCD10 to get 10% off this range.Get 10% off ScenarioCards.org when you used our link https://scenariocards.org/HCD10

If you like our content, be sure to sign up to our weekly The Design Compass Newsletter. Design Smarter. Lead Better. Interested in training for your organisation with This is HCD? Let's speak by booking a 15-minute call. In this episode, I sit down with Joff Outlaw and Brad Marshall, co-authors of Busy Idiots, to explore the modern obsession with busyness and the digital distractions that keep us in a perpetual cycle of inefficiency. We dive into why productivity has been hijacked by technology, how workplace cultures reinforce the need to “look busy,” and practical strategies for auditing your digital life. Creators & Guests Gerry Scullion - Host Serdar Mele - Editor Stef Murphy - Producer Like what we do? Make a Tip. Or Leave a review: https://ratethispodcast.com/hcdSupport the Ukrainian publishing of This is Service Design Doing (To make service design knowledge accessible in Ukrainian) Sponsor links 10x your service design offering with Smaply. Take 20% off your order with ''ThisisHCD20off'Sign up https://auth.smaply.app/sign-upCheck out 'This is HCD x Sutsu' range. Gerry wears and endorses Sutsu ethical clothing. Use HCD10 to get 10% off this range.Get 10% off ScenarioCards.org when you used our link https://scenariocards.org/HCD10

If you like our content, be sure to sign up to our weekly The Design Compass Newsletter. Design Smarter. Lead Better. Interested in training for your organisation with This is HCD? Let's speak by booking a 15-minute call. In this episode of This is HCD, Gerry Scullion sits down with Marzia Aricò to explore the raw, unfiltered realities of design leadership. From navigating failed ventures and the lessons they bring, to the evolving role of design in organisations, Marzia shares insights from her groundbreaking book, Design Leadership Chronicles. They discuss trust in leadership, why design leaders must stop evangelizing design, and how emerging leaders can position themselves for success. Key takeaways: • Trust is essential—without it, design leadership roles become unsustainable. • Stop selling design—focus on delivering value, not evangelising. • Understand the bigger picture—knowing how value is created in an organisation is key to influencing change. Creators & Guests Gerry Scullion - Host Serdar Mele - Editor Stef Murphy - Producer Like what we do? Make a Tip. Or Leave a review: https://ratethispodcast.com/hcdSupport the Ukrainian publishing of This is Service Design Doing (To make service design knowledge accessible in Ukrainian) Sponsor links 10x your service design offering with Smaply. Take 20% off your order with ''ThisisHCD20off'Sign up https://auth.smaply.app/sign-upCheck out 'This is HCD x Sutsu' range. Gerry wears and endorses Sutsu ethical clothing. Use HCD10 to get 10% off this range.Get 10% off ScenarioCards.org when you used our link https://scenariocards.org/HCD10

If you like our content, be sure to sign up to our weekly The Design Compass Newsletter. Design Smarter. Lead Better. Interested in training for your organisation with This is HCD? Let's speak by booking a 15-minute call. Join us for an exciting episode as we dive into the world of UX design with Tanuj Shah, the visionary founder of Build UX. 🌟 Learn how this groundbreaking platform is transforming design workflows with automation, collaboration, and integration! 🤖 Explore the challenges of tool overload, the importance of live UX artefacts, and the future of AI in design. Don't miss special discounts and insights for UX professionals! 💡 Creators & Guests Gerry Scullion - Host Serdar Mele - Editor Stef Murphy - Producer Like what we do? Make a Tip. Or Leave a review: https://ratethispodcast.com/hcdSupport the Ukrainian publishing of This is Service Design Doing (To make service design knowledge accessible in Ukrainian) Sponsor links 10x your service design offering with Smaply. Take 20% off your order with ''ThisisHCD20off'Sign up https://auth.smaply.app/sign-upCheck out 'This is HCD x Sutsu' range. Gerry wears and endorses Sutsu ethical clothing. Use HCD10 to get 10% off this range.Get 10% off ScenarioCards.org when you used our link https://scenariocards.org/HCD10

If you like our content, be sure to sign up to our weekly The Design Compass Newsletter. Design Smarter. Lead Better. Interested in training for your organisation with This is HCD? Let's speak by booking a 15-minute call. 🎙 Welcome to our podcast featuring Jill Schulman, a leadership expert and ex-Marine, as we dive deep into the Science of Bravery! Discover how bravery goes beyond fearless acts and learn practical insights to cultivate courage in your workplace. Key Takeaways - Understanding Bravery: It's about taking action despite fears, not about fearlessness. - The Three Pillars: Brave Mindset, Brave Action, and Brave Relationships. - Fostering Psychological Safety: How leaders can empower their teams. - Practical tools and frameworks for personal and professional growth. Creators & Guests Gerry Scullion - Host Serdar Mele - Editor Stef Murphy - Producer Like what we do? Make a Tip. Or Leave a review: https://ratethispodcast.com/hcdSupport the Ukrainian publishing of This is Service Design Doing (To make service design knowledge accessible in Ukrainian) Sponsor links 10x your service design offering with Smaply. Take 20% off your order with ''ThisisHCD20off'Sign up https://auth.smaply.app/sign-upCheck out 'This is HCD x Sutsu' range. Gerry wears and endorses Sutsu ethical clothing. Use HCD10 to get 10% off this range.Get 10% off ScenarioCards.org when you used our link https://scenariocards.org/HCD10

If you like our content, be sure to sign up to our weekly The Design Compass Newsletter. Design Smarter. Lead Better. Interested in training for your organisation with This is HCD? Let's speak by booking a 15-minute call. Like what we do? Make a Tip. Or Leave a review: https://ratethispodcast.com/hcdSupport the Ukrainian publishing of This is Service Design Doing (To make service design knowledge accessible in Ukrainian) Sponsor links 10x your service design offering with Smaply. Take 20% off your order with ''ThisisHCD20off'Sign up https://auth.smaply.app/sign-upCheck out 'This is HCD x Sutsu' range. Gerry wears and endorses Sutsu ethical clothing. Use HCD10 to get 10% off this range.Get 10% off ScenarioCards.org when you used our link https://scenariocards.org/HCD10We speak with Suzanne Hanway, an occupational therapist from Dublin with 28 years of experience. Suzanne discusses her journey into occupational therapy, the focus on daily life aspects, and the impact on illness, disability, or neurodivergence. The conversation delves into neurodivergence, advocating for a unified term and emphasising acceptance. Suzanne highlights challenges faced by neurodivergent individuals in accessing services and the importance of strong connections between parents, schools, and therapists. The discussion covers the prevalence of neurodivergence, societal understanding shifts, and Suzanne's emphasis on a holistic, body-based approach, including movement breaks. The podcast concludes with Suzanne advocating for tighter policies, standards, and structured training to enhance collaboration in supporting neurodivergent individuals.A really interesting one, particularly for those with an interest or any personal links to neurodiversity. Enjoy! Creators & Guests Gerry Scullion - Host Serdar Mele - Editor Stef Murphy - Producer Like what we do? Make a Tip. Or Leave a review: https://ratethispodcast.com/hcdSupport the Ukrainian publishing of This is Service Design Doing (To make service design knowledge accessible in Ukrainian) Sponsor links 10x your service design offering with Smaply. Take 20% off your order with ''ThisisHCD20off'Sign up https://auth.smaply.app/sign-upCheck out 'This is HCD x Sutsu' range. Gerry wears and endorses Sutsu ethical clothing. Use HCD10 to get 10% off this range.Get 10% off ScenarioCards.org when you used our link https://scenariocards.org/HCD10

If you like our content, be sure to sign up to our weekly The Design Compass Newsletter. Design Smarter. Lead Better. Interested in training for your organisation with This is HCD? Let's speak by booking a 15-minute call. Join Gerry Scullion in this engaging episode of 'This is HCD' as he converses with Jamie Shields, co-founder of Disabled by Society, a business dedicated to revolutionising disability inclusion. Jamie, an accessibility consultant, shares insightful strategies on moving beyond mere compliance to create genuinely inclusive environments.  Discover the challenges faced by disabled individuals daily, understand why designing for accessibility from the start is crucial, and learn how organisations can be held accountable for their inclusion practices. Filled with personal anecdotes and practical advice, this episode is a must-watch for anyone seeking to create meaningful change in design and business.  💡 Three Key Takeaways:  • Why ableism is often invisible—and how to unlearn it  • The cost of retrofitting accessibility vs. embedding it from the start  • How to evaluate if an organisation is walking the walk—not just ticking boxes https://www.linkedin.com/in/shieldsjamie/Creators & Guests Gerry Scullion - Host Serdar Mele - Editor Stef Murphy - Producer Like what we do? Make a Tip. Or Leave a review: https://ratethispodcast.com/hcdSupport the Ukrainian publishing of This is Service Design Doing (To make service design knowledge accessible in Ukrainian) Sponsor links 10x your service design offering with Smaply. Take 20% off your order with ''ThisisHCD20off'Sign up https://auth.smaply.app/sign-upCheck out 'This is HCD x Sutsu' range. Gerry wears and endorses Sutsu ethical clothing. Use HCD10 to get 10% off this range.Get 10% off ScenarioCards.org when you used our link https://scenariocards.org/HCD10

If you like our content, be sure to sign up to our weekly The Design Compass Newsletter. Design Smarter. Lead Better. Interested in training for your organisation with This is HCD? Let's speak by booking a 15-minute call. Discover the evolution of design with experts Gerry Scullion, Steve Baty, and Martin Tomitsch as they discuss the shift from Human-Centered Design to Life-Centered Design. Dive into innovative strategies, industry shifts, and impactful approaches for sustainable futures. 🎁 Enter to win a copy of 'Designing Tomorrow' by Steve Baty and Martin Tomitsch! To be in with a chance of winning a copy of the book, simply share this episode to your friends on LinkedIn (and tag https://www.linkedin.com/company/thisishcd) before April 14 2025 12:00 (Dublin, Ireland). Winners will be announced in our newsletter. Key takeaways include:- The transition to Life-Centered Design- Design's role in business strategy and governance- Building resilience in design careers Creators & Guests Gerry Scullion - Host Serdar Mele - Editor Stef Murphy - Producer Like what we do? Make a Tip. Or Leave a review: https://ratethispodcast.com/hcdSupport the Ukrainian publishing of This is Service Design Doing (To make service design knowledge accessible in Ukrainian) Sponsor links 10x your service design offering with Smaply. Take 20% off your order with ''ThisisHCD20off'Sign up https://auth.smaply.app/sign-upCheck out 'This is HCD x Sutsu' range. Gerry wears and endorses Sutsu ethical clothing. Use HCD10 to get 10% off this range.Get 10% off ScenarioCards.org when you used our link https://scenariocards.org/HCD10

If you like our content, be sure to sign up to our weekly The Design Compass Newsletter. Design Smarter. Lead Better. Interested in training for your organisation with This is HCD? Let's speak by booking a 15-minute call. Marc Stickdorn is back! He literally helped write the book on service design – and in this episode, we’re getting real about why alignment STILL isn’t working in organisations. From broken KPIs to journey maps that go nowhere, we get into what’s holding teams back, and what can actually shift things forward. If you’ve ever struggled with silos, poor metrics, or trying to get leadership to care – this episode is for you. 👇 What you’ll learn: Why most orgs are “silo-centric,” not customer-centricHow to make journey maps useful, not just prettyA better way to use (or ditch) NPS and get real results Creators & Guests Gerry Scullion - Host Serdar Mele - Editor Stef Murphy - Producer Like what we do? Make a Tip. Or Leave a review: https://ratethispodcast.com/hcdSupport the Ukrainian publishing of This is Service Design Doing (To make service design knowledge accessible in Ukrainian) Sponsor links 10x your service design offering with Smaply. Take 20% off your order with ''ThisisHCD20off'Sign up https://auth.smaply.app/sign-upCheck out 'This is HCD x Sutsu' range. Gerry wears and endorses Sutsu ethical clothing. Use HCD10 to get 10% off this range.Get 10% off ScenarioCards.org when you used our link https://scenariocards.org/HCD10

If you like our content, be sure to sign up to our weekly The Design Compass Newsletter. Design Smarter. Lead Better. Interested in training for your organisation with This is HCD? Let's speak by booking a 15-minute call. In this unfiltered and deeply reflective episode, Gerry Scullion speaks with Lee Moreau – architect, educator, and founder of Other Tomorrows – about the state of design amidst global turbulence. From their shared love of architecture to podcasting as a tool for oral history, Lee opens up about why designers must brace for impact, embrace discomfort, and use their skills to care for one another. Together, they discuss the intersection of politics, design education, and the urgency of building alternative futures. 3 Key Takeaways: Design isn’t just about outputs; it’s our human response to change and uncertainty.Podcasting is a form of oral history, especially vital in documenting human-centred design.The next wave of designers must be politically awake, resilient, and community-driven.Creators & Guests Gerry Scullion - Host Serdar Mele - Editor Stef Murphy - Producer Like what we do? Make a Tip. Or Leave a review: https://ratethispodcast.com/hcdSupport the Ukrainian publishing of This is Service Design Doing (To make service design knowledge accessible in Ukrainian) Sponsor links 10x your service design offering with Smaply. Take 20% off your order with ''ThisisHCD20off'Sign up https://auth.smaply.app/sign-upCheck out 'This is HCD x Sutsu' range. Gerry wears and endorses Sutsu ethical clothing. Use HCD10 to get 10% off this range.Get 10% off ScenarioCards.org when you used our link https://scenariocards.org/HCD10

If you like our content, be sure to sign up to our weekly The Design Compass Newsletter. Design Smarter. Lead Better. Interested in training for your organisation with This is HCD? Let's speak by booking a 15-minute call. 🎙️ Dive into an insightful episode with Gerry Scullion as he discusses leadership, introversion, and the invisible emotional toll of workplace dynamics with Tim Yeo, the author of 'The Quiet Achiever'.  👥 Tim shares his journey of self-discovery and challenges the extroverted ideal in leadership, paving the way for more inclusive and diverse workplace environments. 🔑 Key Takeaways:💡 Introversion vs. Shyness: Discover how energy management is crucial for introverts in today’s work environments.🗣️ Inclusive Leadership: Leadership doesn't have a single voice. Learn about creating diverse teams with varied strengths. 📅 Practical Tools for Introverts: From meeting preparation to strategic energy recovery, find actionable insights from Tim's journey. Creators & Guests Gerry Scullion - Host Serdar Mele - Editor Stef Murphy - Producer Like what we do? Make a Tip. Or Leave a review: https://ratethispodcast.com/hcdSupport the Ukrainian publishing of This is Service Design Doing (To make service design knowledge accessible in Ukrainian) Sponsor links 10x your service design offering with Smaply. Take 20% off your order with ''ThisisHCD20off'Sign up https://auth.smaply.app/sign-upCheck out 'This is HCD x Sutsu' range. Gerry wears and endorses Sutsu ethical clothing. Use HCD10 to get 10% off this range.Get 10% off ScenarioCards.org when you used our link https://scenariocards.org/HCD10

If you like our content, be sure to sign up to our weekly The Design Compass Newsletter. Design Smarter. Lead Better. Interested in training for your organisation with This is HCD? Let's speak by booking a 15-minute call. Dive into a discussion about the transformative journey of letting go of conventional professionalism to embrace authenticity and human connection. 🌀 ⏰ Key Takeaways: Letting Go for Clarity (00:00 - 01:53):Streamlining life and business by shutting down a global community and simplifying digital presence.Radical Honesty & Leadership (01:53 - 03:57):Uncovering the power of honest, unfiltered communication in transforming team dynamics.Redefining Professionalism (41:48 - 53:15):Challenging the traditional notion of professionalism to prevent burnout and promote genuine connection.Creators & Guests Gerry Scullion - Host Serdar Mele - Editor Stef Murphy - Producer Like what we do? Make a Tip. Or Leave a review: https://ratethispodcast.com/hcdSupport the Ukrainian publishing of This is Service Design Doing (To make service design knowledge accessible in Ukrainian) Sponsor links 10x your service design offering with Smaply. Take 20% off your order with ''ThisisHCD20off'Sign up https://auth.smaply.app/sign-upCheck out 'This is HCD x Sutsu' range. Gerry wears and endorses Sutsu ethical clothing. Use HCD10 to get 10% off this range.Get 10% off ScenarioCards.org when you used our link https://scenariocards.org/HCD10