Advertise on podcast: The B2B Revenue Executive Experience

Maintaining a healthy and positive company culture is often the first casualty in periods of exponential growth. But it doesn’t have to be that way. In this episode of The B2B Revenue Executive Experience, Kim sits down with host Cory Cotten-Potter to discuss what it takes to build scalable and high-performing sales teams that drive revenue growth. They explore the transition from individual contributor to leader, the importance of sales culture, how to align sales and delivery, and why investing in sales training becomes increasingly important as organizations experience exponential growth.

In this episode of The B2B Revenue Executive Experience, Cory Cotten-Potter sits down with Steve August, Founder of ADHD Entrepreneur Accelerator, to explore ADHD entrepreneurship, executive function, and the realities of building and scaling a business with an ADHD brain. They discuss why successful founders can struggle with execution, how to build systems around cognitive strengths, the role of AI in productivity and distraction, and how entrepreneurs can move from overwhelming and reactive work toward consistent growth.

Marketing has spent decades trying to prove its value to the rest of the business. Dr. Debbie Qaqish (Gah-geesh), is a leading expert in B2B revenue marketing, Founder and CEO of The Growth Factor, Partner at The Pedowitz Group, and best-selling author who argues that the time has come to stop treating marketing as a cost center and start treating it as a core part of the revenue team. In her view, revenue marketing means transforming marketing from a cost center into a revenue center. That shift requires more than new technology or better reporting. It requires a fundamental change in how organizations define the CMO's role, measure marketing performance, and align sales and marketing around revenue. In this episode of The B2B Revenue Executive Experience, Debbie joins host Cory Cotten-Potter to discuss revenue marketing, CMO leadership, AI in sales and marketing, sales coaching, psychological safety, and the changing responsibilities of revenue leaders. From recognizing the warning signs of burnout to redefining leadership as an "architect of change," the conversation offers practical guidance for leaders navigating constant technological change without losing the human capabilities that make revenue teams effective.

E-commerce growth is often framed as a marketing challenge, but Noah Wickham, VP of Sales and Marketing at My Amazon Guy, a full-service Amazon agency, argues that most brands fail long before customer acquisition becomes the problem. In his experience of working with more than 1,000 brands across Amazon, direct-to-consumer channels, and multichannel e-commerce environments, he explains why the real differentiator between success and failure comes down to whether the business has built the financial and operational foundation required to scale. In this episode of The B2B Revenue Executive Experience, Noah joins host Cory Cotten-Potter to discuss the e-commerce growth strategy that works, PPC advertising optimization for e-commerce, cash flow management, and the mindset shifts that separate brands that thrive from those that disappear within their first two years. From establishing healthy profit margins in e-commerce to diagnosing stalled growth and embracing rapid experimentation, the conversation offers practical lessons for e-commerce founders and B2B revenue leaders alike.

Revenue leaders across industries are under pressure to adopt AI for optimizing their go-to-market strategy and driving predictable growth. Yet many organizations continue to struggle with the same foundational problems: unclear processes, messy pipeline data, poor CRM adoption, and sales teams spending time on the wrong accounts. Technology is advancing quickly, but fundamentals remain the deciding factor between revenue teams that scale and those that stall. In this episode of The B2B Revenue Executive Experience, Eddie Reynolds, CEO of Union Square Consulting, joins host Cory Cotten-Potter to discuss why process-first revenue operations create a competitive advantage, how the Go-to-Market Efficiency Pyramid helps teams improve sales execution, and why AI amplification will reward organizations that get the fundamentals right. For leaders looking to improve sales team productivity, pipeline management, and go-to-market efficiency, this conversation offers a practical framework for building scalable revenue operations.

In this episode of The B2B Revenue Executive Experience, Colleen joins host Cory Cotten-Potter to discuss why an effective B2B sales strategy today should focus more on sales team accountability, and how leaders can improve sales effectiveness through better coaching, stakeholder engagement, and value-based selling. They also explore the role AI will play in the future of B2B sales and why stronger technology alone will never replace human-led nurturing and great sales execution.

AI is changing the sales process; however, most conversations about AI in sales focus on tools, prompts, and automation, but John Barrows believes that's looking at the problem from the wrong angle. Instead, skills including curiosity, empathy, and authenticity will decide who wins. In this episode of The B2B Revenue Executive Experience, John joins host Cory Cotten-Potter to discuss why the future of B2B sales will belong to people who combine AI with curiosity, empathy, and genuine belief in the value they create for customers. While many organizations are racing to implement AI across their go-to-market teams, John argues that technology is amplifying a much deeper question: Do your salespeople actually care about the people they serve? If the answer is no, no amount of technology will save them.

AI transformation does not fail because organizations lack the technology. It fails because leaders underestimate the human side of change. Travis Hahler, transformation and change management expert, author, and strategy leader, explains why resistance to change is not a personal choice but a neurological reaction built into how people process uncertainty. In this episode of The B2B Revenue Executive Experience, Travis sits with host Cory Cotten-Potter to discuss the neuroscience of change, why teams resist transformation, and how leaders can create the conditions for human adoption. They explore why AI transformation requires more than new tools, why psychological safety matters during disruption, and how leaders can help teams move from fear and uncertainty toward trust and adoption. If you want to understand how to lead organizational transformation, reduce change resistance, and help teams adapt to AI-driven workflows, this episode provides a practical framework for navigating change.

Operational friction is quietly eroding revenue performance across B2B organizations, yet most leaders continue treating disconnected workflows, bloated approval chains, and misaligned teams as isolated issues rather than systemic problems. Matt Heinz, Founder and President of Heinz Marketing, argues that collaboration drag has become one of the biggest hidden threats to modern go-to-market strategy. In this episode of The B2B Revenue Executive Experience, Matt joins host Cory Cotten-Potter to unpack why B2B marketing strategy is failing under growing complexity, how AI in marketing is reshaping revenue orchestration, and why most organizations are automating broken systems instead of redesigning them. The conversation explores everything from marketing automation and demand generation to change management, ICP alignment, and the future of go-to-market leadership.

Modern sales organizations are overwhelmed by tools, while being buried in data and struggling to give sellers the one thing they actually need: time to sell. Steve Harding, SVP International for EMEA and APAC at SalesLoft, believes the problem is not a lack of technology, but the way sales technology and revenue operations have evolved around reporting and administration instead of frontline execution. In this episode of The B2B Revenue Executive Experience, Steve joins host Cory Cotten-Potter to unpack why modern sales teams are drowning in admin work, how AI in sales is changing outbound sales strategy, and why the future of predictable revenue depends on revenue orchestration, signal-based selling, and relationship-driven execution.

Sales teams don’t fail for lack of tools or effort. They fail because execution, prioritization, and discipline break down at the operational level. Jeremey Donovan, EVP of Sales and Customer Success at Insight Partners, brings data-driven insights to B2B sales strategy, revenue operations, and AI in sales. Jeremey’s insights are grounded in his experience of driving growth at hundreds of B2B SaaS companies. In this episode of The B2B Revenue Executive Experience, Jeremey joins host Cory Cotten-Potter to break down what actually drives SDR hiring success, AE performance, pipeline generation, and customer success outcomes. The conversation moves beyond theory into practical systems that improve deal intelligence, quota management, and sales team management. If you want to understand how to align AI in sales, this episode offers a clear playbook.

Employee retention fails when recognition is viewed as a nice-to-have, rather than a strategic lever anchored to business outcomes. Tal Keshet, VP of Sales at Snappy, reveals the exact gifting strategy used by over 50% of the Fortune 100 to reduce churn and build transformational loyalty. In this episode of The B2B Revenue Executive Experience, Tal sits with host Cory Cotten-Potter to discuss what separates recognition programs that create impact from those that fade into the background. If you want to learn how to shift from transactional rewards to a measurement framework that treats relationship strength as a core KPI, this episode is worth a listen.

Here’s a hard truth most organizations ignore: your biggest barrier to growth isn’t your strategy, your tech stack, or even your market; it’s your employee engagement. In this episode of The B2B Revenue Executive Experience, host Cory Cotten-Potter sits down with Stephen Baer to explore how the engagement deficit is quietly destroying business productivity, and why fixing employee experience is the fastest path to improving customer experience and revenue. Most leaders assume that if people are paid well and given the right tools, performance will follow. But the rise of quiet quitting tells a different story. Employees aren’t disengaged because of compensation; they’re disengaged because of leadership, lack of development, and a broken organizational culture.

Here’s a hard truth most organizations avoid: your CRM isn’t failing because of the software; it’s failing because of your CRM strategy. In this episode of The B2B Revenue Executive Experience, host Cory Cotten-Potter sits down with Jason Kramer, Founder and CEO at Cultivize, to unpack why many companies invest heavily in platforms, features, and integrations, expecting immediate gains in sales pipeline management and visibility. But without a clearly defined process, even the most advanced systems fall short. Instead of enabling revenue optimization, the CRM becomes a fragmented repository of inconsistent data and missed opportunities.

Go-To-Market Strategy is undergoing a fundamental shift as autonomous agents begin to influence the B2B buying journey. In this episode of The B2B Revenue Executive Experience, host Cory Cotten-Potter sits down with Adrian Rosenkranz, CRO at Webflow, to discuss why traditional revenue models are breaking and what must replace them. Drawing on leadership roles at Salesforce and Webflow, Adrian offers a clear-eyed view of how Revenue Operations must evolve to meet the "dual reality" of modern commerce: human intuition and machine discoverability.