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★★★★★

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The B2B Revenue Executive Experience is a podcast hosted by Cory Cotten-Potter, who dedicates each episode to helping executives train their sales and marketing teams to optimize growth. Whether you’re interested in increasing margins and growing your market share, enabling your teams to compete on value rather than price, hiring new employees, or trying to stay at the forefront of the latest in sales and marketing techniques, this podcast will give you the tools and skills necessary to win in a B2B marketplace. Each episode features an interview with a thought leader or practitioner, discussing topics like: value selling, B2B sales, sales enablement, sales performance, marketing enablement, increasing revenue, increasing margins, increasing market share, sales strategy, and more.

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Podcast episodes

Check latest episodes from The B2B Revenue Executive Experience podcast

Why Transparency in Sales Outperforms Traditional Negotiation Tactics

2026/01/27

In this episode of The B2B Revenue Executive Experience, host Cory Cotten-Potter is joined by Todd Caponi, Founder of Sales Melon, to discuss how transparency, behavioral psychology, and historical sales practices can transform your approach to selling, negotiating, and building lasting customer relationships.

GTM Alignment: The Revenue Operations Strategy

2026/01/13

True GTM alignment requires more than collaboration; it demands consistent outcomes across the entire customer journey. In this episode, Cory sits down with Bill Dwoinen, Chief Revenue Officer at Mural, to deconstruct the myths of revenue alignment.

Beyond the Form: How Alon Rosenberg is Humanizing AI Sales

2025/12/30

Most B2B teams are losing qualified buyers not because their product is wrong, but because their sales motion is too slow to keep up with modern intent. In this episode of The B2B Revenue Executive Experience, host Cory Cotten-Potter sits down with Alon Rosenberg, Co-Founder and CEO of Knock AI, to explore why conversational B2B sales and direct messaging are rapidly replacing forms, emails, and delayed demo bookings.

From Overwhelm to Revenue: How ADHD Strengths Drive Entrepreneurial Success

2025/12/16

How can founders and revenue leaders achieve revenue growth without burnout, especially when ADHD symptoms are shaping their workday? In this episode of The B2B Revenue Executive Experience, Cory Cotten-Potter sits down with Skye Waterson, ADHD strategist, coach, and Founder of Unconventional Organisation, to break down practical, science-based systems that help entrepreneurs and B2B sales leaders reduce overwhelm, sharpen prioritization, and build consistent revenue engines.

Marketing and Storytelling Insights with Dave Mastovich

2025/12/02

Most mid-market B2B companies leave between 20% and 50% of potential revenue on the table every year. Not because they’re lazy. Not because their teams lack talent. Not even because they face insurmountable market headwinds. They’re leaving money on the table because of a systemic, predictable cycle that starts innocently enough. Marketing doesn’t.

Sales Through Humanity: A Coach's Guide to Authentic Connection & Growth with Jason Moss

2025/11/18

In this episode of The B2B Revenue Executive Experience, host Cory Cotten-Potter is joined by Jason Moss, a prominent business coach known for his impactful strategies and community-building efforts, to explore why personal branding and human connection are your biggest competitive advantages, how to balance structure with vulnerability in your sales process, and the key strategies to stand out in a world of AI-generated content.

Emotion Wins in B2B Sales with James Woodfall, Founder of Raise Your EI

2025/11/04

B2B sales often focus on metrics, ROI calculations, and product features. But what if the key to closing more deals lies not in our logical arguments, but in our ability to understand and respond to emotions? In this episode of The B2B Revenue Executive Experience, host Cory Cotten-Potter is joined by James Woodfall, the Founder of Raise Your EI, to share why emotional intelligence is a competitive advantage for financial planners and salespeople alike.

The Dual Power of AI in RevOps: Opportunity and Responsibility with Navin Persaud

2025/10/21

In recent years, AI has dominated headlines and boardroom discussions, presenting revenue leaders a critical challenge: How can they leverage AI’s power while maintaining the human elements that make RevOps successful? In this episode of The B2B Revenue Executive Experience, host Cory Cotten-Potter is joined by Navin Persaud, VP of Revenue Operations at 1Password, to discuss how AI is transforming revenue operations, why the GTM Engineer role is becoming crucial for modern businesses, and practical strategies for balancing automation with human expertise.

Radical Clarity: Leading with Purpose and Accelerating Growth with Pete Steege, Founder of B2B Clarity

2025/10/07

In the B2B tech industry, we often celebrate the brilliant engineers and technical experts who launch groundbreaking products. But what happens when these same individuals suddenly find themselves in the CEO’s chair? In this episode of The B2B Revenue Executive Experience, host Cory Cotten-Potter is joined by Pete Steege, the Founder of B2B Clarity, to unpack the challenges of the “accidental CEO” and help technical founders successfully transition into strategic leadership roles.

Why 80% of B2B Companies Waste Money on Their Websites with Sahil Patel, CEO of Spiralyze

2025/09/23

In this episode of The B2B Revenue Executive Experience, Sahil joins host Cory Cotten-Potter to share effective landing page optimization, the power of systematic A/B testing, and building a culture of experimentation in B2B organizations.

Why 98% of SaaS Price Changes Succeed: Pace Pricing’s Counterintuitive Growth Strategy with Bill Wilson, Founder and CEO of Pace Pricing

2025/09/09

While companies are fighting for market share and struggling with efficient growth, most of them overlook one of their most powerful levers: pricing strategy. While companies obsess over product features and marketing tactics, pricing often remains an afterthought. However, according to Bill Wilson, Founder and CEO of Pace Pricing, this approach could be leaving significant value on the table. In this episode of The B2B Revenue Executive Experience, Bill joins host Cory Cotten-Potter to share why pricing should be treated as a core business function, not just a tactical afterthought, and learn practical strategies for implementing price changes that drive growth.

The Disciplined Seller: Mastering B2B Sales Fundamentals

2025/08/26

What Is a Disciplined Seller? A disciplined seller is a B2B sales professional who achieves consistent results through systematic execution of sales fundamentals rather than relying on charisma or luck. According to John Golden, Chief Strategy and Marketing Officer at Pipeliner CRM, disciplined sellers focus on preparation, mental resilience, and repeatable processes to build trust and drive performance.

The CMO’s Guide to Making B2B Social Media Actually Work with Miruna Dragomir, CMO at Planable

2025/08/12

In this episode of The B2B Revenue Executive Experience, host Cory Cotten-Potter welcomes Miruna Dragomir, Chief Marketing Officer at Planable. Together, they share insights on how B2B social media has evolved from a checkbox task to a strategic growth channel, and how brands can scale by balancing polish with personality, redefining virality, and letting go of outdated rules.

The Future of B2B Sales: Why AI Is Replacing SDRs with Kraig Swensrud, Founder & CEO of Qualified

2025/07/29

In this episode of The B2B Revenue Executive Experience, host Cory Cotten-Potter welcomes Kraig Swensrud, Founder and CEO of Qualified.com. Together, they share insights on the transformative impact of AI agents on B2B marketing and pipeline generation, particularly in replacing traditional SDR functions.

Why Top Salespeople Stop Selling (And Start Solving Problems Instead)

2025/07/15

In this episode of The B2B Revenue Executive Experience, host Cory Cotten-Potter welcomes Candice October, PJ Nisbet, Nalliby Haddad Cela, and Yuichi Abe, Managing Partners at ValueSelling Associates. Together, they discuss how organizations can successfully implement value-based selling methodologies across global teams while maintaining cultural relevance and driving lasting behavior change.

Podcast reviews

Read The B2B Revenue Executive Experience podcast reviews

5 out of 5

163 reviews

★★★★★

Corinne Cavanaugh 2026/01/23

Empathetic and practical

Great guests, advice and a long term perspective that’s very relevant today.

★★★★★

Pablo [SOP] 2025/02/06

A Must-Listen for B2B Sales & Marketing Pros

The B2B Revenue Executive Experience is packed with actionable insights for anyone looking to optimize sales and marketing performance. Cory Cotten-Po...

★★★★★

Sportsfan122 2024/05/29

Huge Fan!!

Love this podcast - I’ve learned so much!

★★★★★

HackMOb 2024/03/12

Great podcast!

Love this podcast

★★★★★

PeteSteg 2024/01/26

Dialed-in value for B2B executives

As a long-time B2B leader, I consistently get valuable ideas from Carlos and Lisa and their guests. Love the two-host approach - it adds energy and ad...

★★★★★

Nsorenson32 2023/11/14

Learning a lot about B2B Sales!

I was recently pointed to this podcast by a colleague and in my first few listens I have found the information relevant and engaging. I would recommen...

★★★★★

mandel_b1 2023/11/14

Great resource

Just listened to episode 272 w/Kenneth Foster. Great insight into the CISO persona and actionable takeaways such as nurturing relationships and unders...

★★★★★

Ipop23 2023/11/08

Value Selling

As a recent professional that pivoted my career journey from corrections to sales, I really like the wisdom imparted in these podcasts. The layout of ...

★★★★★

Dhdjdjxjsjjxhdhsjzhd 2023/11/07

Awesome pod for xDRs!

Huge fan of this podcast. Really great for sales professionals that are still learning how to be a great seller, and keep up with the sales environmen...

★★★★★

KurtS19 2023/08/18

B2B Podcast - Helping leaders stay on the cutting edge

This podcast has great content helping business leaders stay on the cutting edge. This is a must listen to show, if you want to stay ahead.

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