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The Online Course Show

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Rating
★★★★★
4.8
from
217 reviews
This podcast has
288 episodes
Language
English
Explicit
No
Date created
2017/06/01
Latest episode
2026/10/14
Average duration
54 min.
Release period
24 days

Description

The Online Course Show is all about exchanging knowledge and helping course creators succeed. I LOVE going straight to the source and hearing people’s firsthand knowledge about what has worked for their business. And it’s always great to share my own observations and bounce ideas off other people in the same entrepreneurial space. There is something for everyone on the show. Funnel hacking, high level strategy, nitty gritty processes, book reviews, productivity tips… the list goes on. My guests and our discussions run the gamut: we leave no niche uncovered and no online course topic unexplored! Maybe you’re just starting to think about creating an online course. Or maybe you’re 15 years in with a flourishing membership and millions of YouTube views. No matter where you are in your journey, The Online Course Show is the best way to stay current on online course trends and learn from successful course creators.

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Podcast episodes

Check latest episodes from The Online Course Show podcast


285: The Right Way to Use AI for Your Course (ft. Jasmine Jonte)
2026/10/14
Join the live AI Business Partner Challenge: https://aibusinesspartnerchallenge.com Can AI help you build a better course without replacing the expertise that makes it valuable? Jasmine Jonte, founder of CRE8TION, returns to share how her team reduced program production time by 37% using AI, then reinvested that time in tools that help students put the material into practice. In this episode, we explore where AI belongs in your curriculum, how workbooks and templates can become personalized learning tools, and what to consider before adding a coach clone or building software. Jasmine also explains why your own experience should come before an AI-generated outline, while Jacques shares a simple starting point for helping students use AI without overcomplicating your program. Watch the episode on YouTube: https://youtu.be/wVLSIabj6YI Jasmine's website: https://cre8tion.co/ Connect with Jasmine on Instagram: https://www.instagram.com/jasminejonte/ Join the live AI Business Partner Challenge: https://aibusinesspartnerchallenge.com/ Apply for Coaching: https://www.theonlinecourseguy.com/coaching Watch the Free Workshop: https://www.theonlinecourseguy.com/workshop Free Kajabi Course and 1 month Trial: http://everyclickkajabi.com/ Free Skool Course and 14 day Trial: https://www.skool.com/refer?ref=c725cf8892fe42c8bb37dd7e5ffc2575 Instagram: https://www.instagram.com/theonlinecourseguy/ Threads: https://www.threads.net/@theonlinecourseguy X: https://twitter.com/onlinecourseguy
284: From Helping Babies Sleep to a $60K Month (Featuring Jayne Havens)
2026/09/11
What if your best course idea is hiding in the work you're already doing? Jayne Havens turned her sleep consulting experience into a certification program that reached about $60,000 in a peak month. But building a bigger business was never the whole goal: she wanted meaningful work that still left room for her kids and her life. In this episode, Jayne shares how she launched to a list of about 350 people, why community and referrals drive her sales, and why she hired experts instead of learning every technical skill herself. Jacques and Rocky also explore what her relationship-led approach means for course creators in the age of AI, with a practical exercise for reclaiming your time. Watch the episode on YouTube: https://www.youtube.com/watch?v=oiQStc4D0G8 Jayne's Website: https://thecpsm.com/ Becoming a Sleep Consultant Podcast: https://thecpsm.com/podcast/ Join Jayne's Free Facebook Group: https://www.facebook.com/groups/becomeasleepconsultant/ Sleep Consulting with Jayne: https://thesnoozefest.com/ Check out the free workshop: https://www.theonlinecourseguy.com/workshop Apply for Coaching: https://www.theonlinecourseguy.com/coaching Watch the Free Workshop: https://www.theonlinecourseguy.com/workshop Free Kajabi Course and 1 month Trial: http://everyclickkajabi.com/ Free Skool Course and 14 day Trial: https://www.skool.com/refer?ref=c725cf8892fe42c8bb37dd7e5ffc2575 Instagram: https://www.instagram.com/theonlinecourseguy/ Threads: https://www.threads.net/@theonlinecourseguy X: https://twitter.com/onlinecourseguy
283: The "One Podcast One Offer" Model Behind a Multi-Seven-Figure Business (Featuring Stefanie Gass)
2026/09/07
If your business gets more complicated every time you try to grow, Stefanie Gass's story offers a very different path. She built a multi-seven-figure business by stepping away from social media, committing to one podcast, and directing everything toward one clear offer. In this episode, Stefanie shares her one person, one problem, one offer model, why she recommends coaching before building a course, and how she turned a successful live launch into an evergreen funnel. Jacques and Rocky also unpack what her simplicity-first approach means for course creators now that AI makes it easier than ever to create more. Watch the episode on Youtube: https://www.youtube.com/watch?v=90jw0Sp7OJA Get Stefanie's Profitable Podcast Bootcamp free: https://stefaniegass.com/gifts Coupon code: JACQUES Or use this link to apply the code automatically: https://stefaniegass.thrivecart.com/profitable-podcast-bootcamp-gift/?coupon=JACQUES Stefanie's Website: https://stefaniegass.com/ Check out the free workshop: https://www.theonlinecourseguy.com/workshop Apply for Coaching: https://www.theonlinecourseguy.com/coaching Watch the Free Workshop: https://www.theonlinecourseguy.com/workshop Free Kajabi Course and 1 month Trial: http://everyclickkajabi.com/ Free Skool Course and 14 day Trial: https://www.skool.com/refer?ref=c725cf8892fe42c8bb37dd7e5ffc2575 Instagram: https://www.instagram.com/theonlinecourseguy/ Threads: https://www.threads.net/@theonlinecourseguy X: https://twitter.com/onlinecourseguy
282: He Didn't Want AI. Now His AI TEAM Gives Him His TIME BACK (Featuring Angelo Santiago)
2026/08/11
Angelo Santiago wanted nothing to do with AI. His business is built around human connection, and he worried AI would pull him away from the clients and mission he cares about. Instead, his AI operator, Terry, now handles recurring admin, tracks his business numbers, captures content ideas, and helps keep everything moving. That gives Angelo more time for his clients, his family, and the work only he can do. Angelo also shares how his own marriage struggles led him to create Better Husband, what he learned from his early podcast experiments and launch setbacks, and what finally changed his mind about AI. Listen to Better Husband: https://www.angelosantiago.com/podcast  Watch Angelo on YouTube: https://www.youtube.com/@angelosantiagocoach  Learn more about Angelo: https://www.angelosantiago.com  Apply for AI Operator Boot Camp: https://aioperatorbootcamp.com  Watch The Online Course Show on YouTube: https://www.youtube.com/@TheOnlineCourseGuy
281: AI 101 - How AI Works, Explained Simply
2026/08/09
AI doesn't have to feel confusing. In this episode, Jacques goes back to the basics with his AI operator Rocky to explain how large language models work, why AI confidently gives wrong answers, and how to get more accurate results. They also explain the difference between a model and a harness, then walk through the progression from basic chat to automations, AI agents, and always-on AI operators. If you want to move beyond simply chatting with AI and start using it to do real work, this episode gives you the foundation.
280: I Interviewed My AI Employee Rocky
2026/06/25
I interviewed Rocky, my AI employee, about what he actually does for me, how AI operators are different from chatbots, and why the future of AI in business is not just better prompts.
279: Beyond ChatGPT - My Simple 2026 AI Setup
2026/06/02
If ChatGPT is still the only AI tool you’re using, this episode will help you take the next step.  In this episode of The Online Course Show, I’m sharing the AI tools I’m actually using in 2026. Not a giant list of random apps. Just the ones that are saving me time and changing how I work.  I talk about why I’ve been using Claude as my daily driver AI, how to get better results with simple prompting habits, why “do research” is one of my favorite phrases to add to a prompt, and how Wispr Flow has made it much easier to give AI the context it needs.  I also walk through Claude Cowork, how I use Rocky in my own business, why Pikzels has become part of my YouTube workflow, and why Claude Code is worth trying even if you don’t think of yourself as a coder.  If AI feels overwhelming, don’t try to learn everything at once. Pick one tool. Try one workflow. Build from there.  IN THIS EPISODE  • Why ChatGPT is only the beginning  • Why I’m using Claude as my main AI tool  • How to use “do research” to get better answers  • Why AI can sound confident and still be wrong  • How to use ELI5 prompts  • How to make AI review your work from your audience’s perspective  • Why Wispr Flow makes prompting faster  • What Claude Cowork does  • How Pikzels helps with YouTube thumbnails  • Why Claude Code is useful beyond coding  CHAPTERS  00:00 Why ChatGPT is only the beginning 01:57 Claude as my daily driver AI 05:42 Prompting tips that make AI more useful 08:54 A simple demo of AI guessing confidently 11:15 ELI5 and audience-review prompts 15:45 Wispr Flow and voice-first prompting 19:24 Claude Cowork and AI agents 22:36 Pikzels for YouTube thumbnails 25:30 Claude Code for apps and bigger projects 29:15 Where to start if AI feels overwhelming   LINKS AND RESOURCES Claude: https://claude.com/download  Wispr Flow: https://wisprflow.ai/r?JACQUES92  Pikzels: https://pikzels.com/?via=jacques63  Watch on YouTube: https://youtu.be/AzQiZEiQF-8  Get your Personalized AI Game Plan: https://jacqueshopkins.com/ai-start    Some links may be affiliate links, which means I may earn a commission at no extra cost to you.
278: Meet the AI Operator That Runs My Business
2026/03/26
I spent years in the online course world thinking ChatGPT was basically the whole AI story. It wasn't. In this episode, I talk about what changed when I finally went deeper and built a personal AI operator that helps run my business 24/7. I share what it actually does, why it has been such a game changer for me, and why I think this shift is going to matter for every digital product creator.
277: The “One Video a Week” System That Built a Million-Dollar Course Business (Featuring Lauren Bateman)
2026/03/05
What does it actually look like to build a seven-figure course business that doesn’t depend on you being “on” all the time? In this episode, I sit down again with Lauren Bateman to talk about what’s changed since her last appearance—and how she’s grown to over $1M per year while keeping her workload lean. We break down her YouTube consistency, simple but powerful A/B testing wins, how she structures her funnel, and why chasing viral content can distract you from the audience that actually buys. If you want a more predictable, sustainable course business, this conversation is packed with practical takeaways. Watch the episode on Youtube: https://youtu.be/VbDIaN68h_E Lauren's Website: https://www.laurenbatemanguitar.com/  🎓 Check out the free workshop: https://www.theonlinecourseguy.com/workshop Sign up for Jacques’ Journal: https://www.theonlinecourseguy.com/ Apply for Coaching: https://www.theonlinecourseguy.com/coaching Watch the Free Workshop: https://www.theonlinecourseguy.com/workshop Free Kajabi Course and 1 month Trial: http://everyclickkajabi.com/ Free Skool Course and 14 day Trial: https://www.skool.com/refer?ref=c725cf8892fe42c8bb37dd7e5ffc2575 Instagram: https://www.instagram.com/theonlinecourseguy/ Threads: https://www.threads.net/@theonlinecourseguy X: https://twitter.com/onlinecourseguy
276: The “Go Wide, Go Deep, Go Long” Model for Course Creators (Featuring John Meese)
2026/02/19
Most course creators think the path to success is to go wide first — build a big audience, create a big course, launch to the masses. But what if that’s actually the slowest way to build momentum? In this episode, I sit down with John Meese from Sell Your Smarts to unpack his “Go Wide, Go Deep, Go Long” framework — and why starting with depth (not scale) is often the smartest move. We talk about how to land your first high-ticket clients without ads or social media, how to craft a 10x promise that cuts through the noise, and why we’ve officially entered what John calls “The Age of Insight.” If you’re building (or rebuilding) your online course business in 2026, this conversation will challenge the way you think about offers, audiences, and growth. Watch the episode on Youtube: https://youtu.be/1zvGy_pI1NE John's Website: meese.gift/course 🎓 Check out the free workshop: https://www.theonlinecourseguy.com/workshop Sign up for Jacques’ Journal: https://www.theonlinecourseguy.com/ Apply for Coaching: https://www.theonlinecourseguy.com/coaching Watch the Free Workshop: https://www.theonlinecourseguy.com/workshop Free Kajabi Course and 1 month Trial: http://everyclickkajabi.com/ Free Skool Course and 14 day Trial: https://www.skool.com/refer?ref=c725cf8892fe42c8bb37dd7e5ffc2575 Instagram: https://www.instagram.com/theonlinecourseguy/ Threads: https://www.threads.net/@theonlinecourseguy X: https://twitter.com/onlinecourseguy
275: Live Launch vs Evergreen: The Real Decision Behind High Results (Featuring Stephanie Gaffney)
2026/02/05
If you’ve ever found yourself answering the same questions over and over and thinking, “I should just turn this into a course,” this episode is for you. In today’s conversation, I sit down with Stephanie Gaffney, a live wedding painter who transformed a decade of experience into a premium online program — and did it in a way that actually serves her students and her life. We dig into how Stephanie built The Wedding Painter’s Blueprint, how she priced it confidently at a premium level, and what really went into launching a high-touch course while juggling family life, client work, and a growing business. This is a behind-the-scenes look at what it actually takes to turn creative expertise into a sustainable, scalable offer — without cutting corners or burning out. Watch the episode on Youtube: https://youtu.be/cZsNzcrGv2A Stephanie's Education Website: https://stephaniegaffney.com/ Stephanie's Artist Website: https://torregrossafineart.com/ 🎓 Check out Genesis: https://www.theonlinecourseguy.com/genesis Sign up for Jacques’ Journal: https://www.theonlinecourseguy.com/ Apply for Coaching: https://www.theonlinecourseguy.com/coaching Watch the Free Workshop: https://www.theonlinecourseguy.com/workshop Free Kajabi Course and 1 month Trial: http://everyclickkajabi.com/ Free Skool Course and 14 day Trial: https://www.skool.com/refer?ref=c725cf8892fe42c8bb37dd7e5ffc2575 Instagram: https://www.instagram.com/theonlinecourseguy/ Threads: https://www.threads.net/@theonlinecourseguy X: https://twitter.com/onlinecourseguy
274: Create Videos WHILE YOU SLEEP… Using Your AI Avatar (Featuring Julian Goldie)
2026/01/08
What if you could create 8 long-form videos a day and over 100 pieces of content daily with just a few minutes of your own time? That’s not a hypothetical — it’s exactly what my guest, Julian Goldie, is doing using AI, systems, and some pretty bold experimentation. In this episode, we dig deep into AI avatars, content systems, SEO in the age of ChatGPT, and what authenticity even means anymore. I’ll be honest — I have mixed feelings about some of this. But Julian brings a thoughtful, transparent approach that made me seriously rethink how AI might fit into a modern course business. Whether you’re excited, skeptical, or somewhere in between, this conversation will definitely stretch how you think about content, scale, and leverage. Watch the episode on Youtube: https://youtu.be/lNP1_N8nP1g Julian’s Website: https://www.skool.com/ai-profit-lab-7462/about Join the AI Profit Boardroom: https://oc.show/aigroup Sign up for Jacques’ Journal: https://www.theonlinecourseguy.com/ Apply for Coaching: https://www.theonlinecourseguy.com/coaching Watch the Free Workshop: https://www.theonlinecourseguy.com/workshop Free Kajabi Course and 1 month Trial: http://everyclickkajabi.com/ Free Skool Course and 14 day Trial: https://www.skool.com/refer?ref=c725cf8892fe42c8bb37dd7e5ffc2575 Instagram: https://www.instagram.com/theonlinecourseguy/ Threads: https://www.threads.net/@theonlinecourseguy X: https://twitter.com/onlinecourseguy
273: How to Use AI WITHOUT Losing YOUR Voice (Featuring Dan Cumberland)
2025/12/18
You’ve probably heard it a thousand times: “Use AI or get left behind.” But if you’re a course creator, that advice can feel like a trap, because the fastest way to “use AI” is also the fastest way to sound generic and lose your voice. In this episode, I sit down with Dan Cumberland, who helps founder-led brands scale with AI without losing their soul, and honestly, this conversation felt like a giant exhale. We dig into how to use AI in a way that keeps your content human, especially when it comes to marketing (the place most course creators get stuck). Dan shares a simple framework to help AI actually sound like you, plus practical examples of using AI inside your course experience to support students at a higher level, without turning your brand into “AI slop.” Watch the episode: https://youtu.be/inOBNS15RfQ Dan's Website: https://dancumberlandlabs.com/   Watch the Free Workshop: https://www.theonlinecourseguy.com/workshop Sign up for Jacques’ Journal: https://www.theonlinecourseguy.com/ Apply for Coaching: https://www.theonlinecourseguy.com/coaching Free Kajabi Course and 1 month Trial: http://everyclickkajabi.com/ Free Skool Course and 14 day Trial: https://www.skool.com/refer?ref=c725cf8892fe42c8bb37dd7e5ffc2575 Instagram: https://www.instagram.com/theonlinecourseguy/ Threads: https://www.threads.net/@theonlinecourseguy X: https://twitter.com/onlinecourseguy
272: The Simple PDF That Built a Global Brand (Featuring Benny Lewis)
2025/12/04
In this episode, I sit down with Benny Lewis from Fluent in 3 Months to talk about what it really takes to stand out in a crowded online course space. We dig into how he turned a simple PDF into a global brand, why timing isn’t the barrier people think it is, and what creators should focus on right now to grow. We also get into positioning, pricing, viral content, and the mindset that’s helped Benny stay relevant for over a decade. If you’re wondering how to differentiate yourself or how to start today without feeling “too late,” this conversation is for you. Watch the episode: https://youtu.be/uQqYSBXpZH8 Benny's Website: https://www.fluentin3months.com/ Sign up for Jacques’ Journal: https://www.theonlinecourseguy.com/ Apply for Coaching: https://www.theonlinecourseguy.com/coaching Watch the Free Workshop: https://www.theonlinecourseguy.com/workshop Free Kajabi Course and 1 month Trial: http://everyclickkajabi.com/ Free Skool Course and 14 day Trial: https://www.skool.com/refer?ref=c725cf8892fe42c8bb37dd7e5ffc2575 Instagram: https://www.instagram.com/theonlinecourseguy/ Threads: https://www.threads.net/@theonlinecourseguy X: https://twitter.com/onlinecourseguy
271: Designing the Perfect Program for YOU (Featuring Mike Pacchione)
2025/11/20
Ever feel like you're building a course based on what everyone else is doing instead of what actually fits your life and your students' needs? In this episode, I chat with speech coach Mike Pacchione—who’s worked with the likes of Amy Porterfield and Donald Miller—about how he’s built a high-impact, low-complexity program that prioritizes feedback and alignment over scale. We explore what it looks like to run a hybrid course, why he doesn't offer a standalone version, and how to design offers around what actually works for you. Watch the Free Workshop: https://oc.show/workshop Watch on YouTube: https://youtu.be/9uRLFc0Di5M Mike's Website: http://speechclub.club/ Sign up for Jacques’ Journal: https://www.theonlinecourseguy.com/ Apply for Coaching: https://www.theonlinecourseguy.com/coaching Watch the Free Workshop: https://www.theonlinecourseguy.com/workshop Free Kajabi Course and 1 month Trial: http://everyclickkajabi.com/ Free Skool Course and 14 day Trial: https://www.skool.com/refer?ref=c725cf8892fe42c8bb37dd7e5ffc2575 Instagram: https://www.instagram.com/theonlinecourseguy/ Threads: https://www.threads.net/@theonlinecourseguy X: https://twitter.com/onlinecourseguy

Podcast reviews

Read The Online Course Show podcast reviews


4.8 out of 5
217 reviews
★★★☆☆
呂罰 Kipha Lu 2025/05/16
Use de-esser
Please take care of your sound mixing, my ears hurts by your hi frequency
★★★★★
MyPoolMadeEasy.com 2025/02/19
Calm, honest, and helpful
Jacques’s show has inspired me to start my own online business. I’ve had a book for sale on Amazon for over 10 years now and have done well with that....
★★★★★
Autism Savvy 2025/01/23
I love this podcast
I’ve been listening for a couple years to The Online Course Show! As an online course creator, I love to come here and see what other people are up to...
★★★★★
Ajr4811 2024/11/22
Ton of value!
I just started digging into the catalog, but I love the episodes I’ve heard so far. Jacques and his guests dish out a ton of value and expertise.
★★★★★
Needaloseweight 2023/08/15
So good!
Ever since I started listening to this podcast I’ve been hooked! So much value Love the interviews Thank you for this!
★★★★★
Bublina2020 2023/04/08
So much value
First time listening to your podcast, and it was Russel Spencer. Absolutely love all the value he offered. Tangible, to the point, clearly actionable ...
★★★★★
lindaoneal 2022/09/30
congrats Christina!
You had an amazing coach;) congrats to your success!
★★★★★
jamesonmain 2022/03/05
Fantastic Podcast
I almost said “fantastic course” because listening to this podcast is like taking a course. Jacques is an engineer by training, and you can tell given...
★★★★★
Bobby K Designs 2021/07/04
BINGE WORTHY
I started listening at episode 89 and I’m hooked! Wealth of knowledge and helping me from making huge mistakes! One of my goals is to be a guest on th...
★★★★★
A huge fan of the show! 2021/02/06
Thank you Jacques!
A special thank you to Jacques for his time and expertise in this fantastic podcast! I have learned many great tips and strategies from the episodes, ...
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