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★★★★☆

3.6

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5 reviews

Description

This is a podcast built for bank marketers, but still valuable to lenders and bank executives who want who want actionable ideas—not marketing fluff. Join hosts Josh Mabus and John Oxford for new episodes every two weeks where they break down what’s working (and what’s not) in bank marketing, digital strategy, brand positioning, customer experience, regulatory challenges, and more—no matter how big your bank is. Whether you’re tackling a rebrand, launching new tech, or just trying to make your bank stand out, The Marketing Money Podcast gives you insight, humor, and a healthy dose of real talk. For even more banking insights from Josh, visit mabusagency.com.

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Episode 216 | Be the Bank Only You Can Be

2026/11/03

Josh and John discuss how community banks can compete by understanding their strengths and investing in what makes them different. They explore brand positioning, marketing budgets and the importance of building a strategy around your bank’s unique value. The post Episode 216 | Be the Bank Only You Can Be appeared first on Marketing Money Podcast.

Episode 215 | Are Banks Spending Enough on Marketing?

2026/10/06

Josh and John dive into new research on bank marketing budgets and staffing for 2026. They break down what banks of different sizes are spending, where those dollars are going and which channels marketers believe are delivering the best returns. The post Episode 215 | Are Banks Spending Enough on Marketing? appeared first on Marketing Money Podcast.

Episode 214 | 10 Year Anniversary

2026/08/25

Josh and John mark 10 years of the Marketing Money Podcast with a conversation about using AI in marketing. They explore how tools like ChatGPT and Claude can make writing, research, planning and everyday tasks more efficient while stressing the importance of privacy and human oversight. From press releases to trip planning, they share how AI can boost productivity without replacing creativity and critical thinking. The post Episode 214 | 10 Year Anniversary appeared first on Marketing Money Podcast.

Episode 213 | Security vs. Simplicity

2026/08/11

Josh and John discuss how fraud prevention, compliance, and outdated processes have made everyday banking more difficult than it needs to be. Using a recent bank account-opening experience as an example, they explore why customer experience has become a competitive advantage, how fintechs continue to raise consumer expectations, and why banks should spend as much time removing friction as they do adding security. The post Episode 213 | Security vs. Simplicity appeared first on Marketing Money Podcast.

Episode 212 | Copying The Competition Costs You

2026/07/28

— Josh and John discuss a new trend to explore a bigger problem in banking: the fear of standing out. They discuss why banks often copy competitors instead of creating distinctive brands, why marketing is one of the few true competitive advantages left, and how investing in brand creates long-term growth when products and pricing all look the same. The post Episode 212 | Copying The Competition Costs You appeared first on Marketing Money Podcast.

Episode 211 | Why Great Customer Experiences Still Win

2026/07/14

Josh and John discuss the excitement surrounding the World Cup and what bank marketers can learn from it. They explore why audiences matter more than paywalls, why positive experiences outperform negative messaging, and why banks should spend more time showing customers their value. The post Episode 211 | Why Great Customer Experiences Still Win appeared first on Marketing Money Podcast.

Episode 210 | Marketing Lessons from the World Cup

2026/06/30

What do stadium naming rights, FIFA sponsorship rules, and community banking have in common? More than you might think. Josh and John break down the marketing lessons hidden inside the World Cup, including brand strength, exclusivity deals, customer loyalty, and why sometimes the strongest brands are recognizable even when their logos are covered up. The post Episode 210 | Marketing Lessons from the World Cup appeared first on Marketing Money Podcast.

Episode 209 | Live From idX

2026/05/19

Live from IDX at The Reserve in Nashville, Josh and John unpack five overlooked opportunities banks should be paying attention to right now. Along the way, they explore AI fatigue, brand differentiation, and how community banks can stand out by leaning harder into what makes them human. The post Episode 209 | Live From idX appeared first on Marketing Money Podcast.

Episode 208 | The 1% That Makes You Different

2026/05/05

If it worked for another bank, it probably won’t work for yours. Josh and John break down the challenge of standing out in banking and why success comes down to finding and amplifying the right differentiator. The post Episode 208 | The 1% That Makes You Different appeared first on Marketing Money Podcast.

Episode 207 | All Clicks. No Context.

2026/04/21

In this episode, Josh and John dive into the state of modern media, from the collapse of local journalism to the rise of citizen journalists and a landscape driven more by clicks than facts. They unpack what this shift means for banks and financial institutions, including how and where to show up in today’s noisy environment. The post Episode 207 | All Clicks. No Context. appeared first on Marketing Money Podcast.

Episode 206 | Not Everyone Should Lead

2026/04/07

From participation trophies to elite performers, we’ve blurred the line between participation and performance. Everyone wants to be a leader, but not everyone should be. Josh and John break down the difference between leading, managing, and following, explain how great followers make great teams, and challenge the idea that everyone should be treated the same. The post Episode 206 | Not Everyone Should Lead appeared first on Marketing Money Podcast.

Episode 205 | Dark Patterns and the War on Convenience

2026/03/24

Ever tried to tap your card at the pump… and it just doesn’t work? Or scanned a QR code at a restaurant that leads nowhere? Yeah—this episode is about that. John and Josh vent about all the little (and big) ways businesses make life harder for customers, then connect it back to banking—where clunky apps, over-the-top security, and broken systems can cost you real relationships. The post Episode 205 | Dark Patterns and the War on Convenience appeared first on Marketing Money Podcast.

Super Bowl, Mid Ads

2026/02/10

The ads were expensive. But were they good? In this episode, Josh and John dissect the commercial chaos of this year’s big game, and what it says about the state of modern marketing. The post Episode 204 | Super Bowl, Mid Ads appeared first on Marketing Money Podcast.

Episode 203 | The Numbers Have Shifted. Did You?

2026/01/13

Josh and John unpack how outdated assumptions can sneak into your marketing, and why it’s time to verify your “truths” before putting them in a presentation. In this episode, they break down what’s actually shifted in consumer satisfaction, why that matters more than you think, and how to keep your strategy grounded in current reality. The post Episode 203 | The Numbers Have Shifted. Did You? appeared first on Marketing Money Podcast.

Episode 202 | 2026 Resolution: Don’t Make Customers Regret Clicking !!

2026/01/06

Josh and John kick off the year with a challenge: stop making things so hard for your customers. From clunky logins to vendor excuses to template-filled sites, they unpack how complexity kills conversions, and why 2026 should be the year marketers fight for simplicity. The post Episode 202 | 2026 Resolution: Don’t Make Customers Regret Clicking !! appeared first on Marketing Money Podcast.

Podcast reviews

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3.6 out of 5

5 reviews

★★★★★

glittergirl(: 2018/07/16

Bank Marketing Gold

Not sure how I JUST discovered this podcast, but I am loving it so far. As a bank marketer, I love how niche-downed this podcast is, plus it still has...

★★★★★

Chukwukere 2018/01/28

Entertaining & Helpful

Josh and John are awesome and give great strategic and tactical advice for all of us financial marketers. When you start up the spin-off sports podcas...

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