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Welcome to Schmidt List, Episode 310!Join host Kurt Schmidt as he brings together an expert panel featuring Joe Peterson, Jay Kallman, and Ashley Roloff for an insightful conversation inspired by Kurt’s latest book, The Attraction Agency.This episode delves into a transformative approach for agencies and consultants—shifting from chasing clients to attracting them with authenticity, expertise, and brand consistency. Drawing from their experiences in marketing, consulting, and entrepreneurship, the panelists share compelling stories and valuable insights on understanding clients' true pain points, fostering trust across teams, and standing out through genuine connections.The discussion covers practical strategies for effective client discovery, aligning stakeholders, and using data to create solutions that resonate. It also explores the impact of AI on agency workflows, highlighting how technology is enhancing efficiency, improving communication, and empowering professionals to deliver results with authenticity.Whether you work in marketing, consulting, or any service-driven industry, this episode offers actionable advice on building trust, maintaining consistency, and combining human expertise with technology to create meaningful value for clients. If you're focused on attracting new opportunities, cultivating long-term relationships, and navigating the evolving tech landscape, this is a must-listen!Grab the new book here! https://amzn.to/4qpouCuVisit Kurt’s coaching site at https://schmidtconsulting.group Become a supporter of this podcast: https://www.spreaker.com/podcast/schmidt-list-business-insights--2664825/support.

Here’s an episode you don’t want to miss! Get the Attraction Agency TODAY! In this special solo episode, host Kurt Schmidt takes center stage to unveil the secrets behind his new book, The Attraction Agency: Stop Chasing, Start Attracting. No guests, no distractions—just Kurt diving deep into the lessons, stories, and hard-earned insights from his years in the agency world. From navigating client relationships to overcoming the pitfalls of chasing the wrong clients, Kurt lays it all out. He doesn’t stop there. Kurt shares the raw truth about his self-publishing journey—the challenges, the control, and the intentional choices it took to bring his big idea to life. He also introduces listeners to his powerful “relationship engine” framework, packed with actionable strategies such as sharpening your positioning, delivering value up front, nurturing relationships, teaching publicly, and standing firm in negotiations. If you’re an agency owner, entrepreneur, or just plain tired of the endless hustle of cold outreach, this episode will flip the script. Discover how to ditch the chasing game, build trust that lasts, and attract the clients you actually want. Plus, Kurt shares simple next steps and exclusive resources to help you put his playbook into action. Ready to transform the way you approach growth? Tune in for a motivating, no-nonsense roadmap to building the agency (and life) you want. Let’s get started! Become a supporter of this podcast: https://www.spreaker.com/podcast/schmidt-list-business-insights--2664825/support.

In this episode of Schmidt List, host Kurt Schmidt welcomes Michael Blood, founder of the software agency Matraex, for a deep dive into his entrepreneurial journey. With over 25 years in the software industry, Michael shares insights from his career, which started with building websites and side projects during the dot-com boom.This conversation offers a candid look at agency growth, the challenges of navigating market changes like the dot-com bust and the rise of AI, and why smaller agencies can be more resilient during industry shifts. Michael also discusses his practical approach to implementing AI tools, his philosophy on slow tech adoption, and how he maintains transparency with clients about AI-powered work.Beyond his agency, Michael talks about balancing multiple ventures, including running a coworking space, developing software solutions, and managing successful Airbnbs. He highlights the challenges and rewards of turning passion projects into profitable businesses.This episode is packed with valuable insights for founders, agency leaders, and entrepreneurs interested in: Integrating new technology and AI toolsBuilding resilient teams and businessesJuggling multiple business venturesAdapting to a changing tech landscapeTune in to learn how Michael Blood's curiosity, adaptability, and systems-driven approach have fueled his success.Matraex - Web and Mobile App Development Software Agency https://matraex.com Boise Main Co-working Space https://boisemaincoworkingspace.com Downtown Boise Airbnb Properties: Burrow - 1BR / 2BA / Hot Tub https://www.airbnb.com/rooms/1382327454145052193 River Walk - 2BR / 2BA / Hot Tub https://www.airbnb.com/rooms/50916428 Peak House - 3BR / 2.5BA / Hot Tub https://www.airbnb.com/rooms/52793037Visit Schmidt Consulting Group for more show info. Become a supporter of this podcast: https://www.spreaker.com/podcast/schmidt-list-business-insights--2664825/support.

In this episode of Schmidt List, host Kurt Schmidt sits down with Wendy Benning Swanson, author of "Innerpowerment," for an inspiring conversation about self-discovery and personal growth.Wendy shares her powerful journey through grief, entrepreneurship, and her exploration of the Mystery School tradition. She explains how personal loss and professional success prompted her to seek deeper meaning, leading her to ancient philosophies like hermetics and Kabbalah.In this episode, you’ll learn: What is Inner Empowerment?: Wendy redefines empowerment not as a corporate buzzword but as a profound inner transformation rooted in self-awareness and authenticity.From External to Internal Validation: Discover how Wendy shifted from chasing career success to finding authentic joy and fulfillment from within.Practical Steps for Self-Discovery: Wendy offers actionable advice for anyone interested in spiritual growth, healing practices, and unlocking their inner potential.Finding Purpose and Meaning: This episode provides guidance for those looking to find lasting happiness and purpose beyond surface-level achievements.This is a must-listen for anyone on a path of personal growth, seeking to find true meaning, or curious about how to activate their own inner power.Find Wendy’s book, "Innerpowerment," on Amazon and visit wendybenningswanson.com for more resources.For more about the show visit schmidtconsulting.group Become a supporter of this podcast: https://www.spreaker.com/podcast/schmidt-list-business-insights--2664825/support.

In this episode of Schmidt List, host Kurt Schmidt sits down with Chris Dubois, coach and founder of Dynamic Agency OS, for an engaging conversation about the evolving world of marketing agencies and service-based businesses. Chris shares the unexpected journey from Army infantry officer to agency CEO and consultant, discussing the surprising parallels between military leadership and agency operations. Together, Kurt and Chris explore the unique challenges faced by agencies today, including the reliance on referrals, the fear of niching down, and the importance of clear positioning and culture in setting businesses apart in a saturated market. Chris breaks down how agency founders can move beyond scarcity mindsets, define their niche, and start building sustainable, purpose-driven companies. The conversation also delves into practical advice for agency owners struggling with leadership transitions, delegation, and creating alignment between personal values and business direction. Whether you’re a veteran agency leader, an entrepreneur, or just agency-curious, this episode is packed with actionable insights on building strong teams, sharpening your market position for 2026, and cultivating a winning culture. Tune in for stories, strategies, and a behind-the-scenes look at what really makes agencies thrive.  Learn more about Chris and connect with his community at dynamicagencyos.com and on LinkedIn. DynamicAgencyOS.com LinkedIn.com/in/christopherrdubois Visit Schmidt Consulting Group for more show info! Become a supporter of this podcast: https://www.spreaker.com/podcast/schmidt-list-business-insights--2664825/support.

On this episode of Schmidt List, host Kurt Schmidt sits down with Kevin Frank—creative leader, former Apple and LinkedIn director, and author of the new book Raising Creative Teams. Kevin shares his journey from hands-on creative to creative director, revealing the tough lessons, steep learning curves, and mindset shifts that shaped his approach to leadership. Kurt and Kevin delve into the challenges of managing creative individuals: how to provide meaningful feedback, set teams up for success, and foster a safe, supportive environment that empowers innovation. Kevin explains why regular one-on-ones are key (and how to make them more valuable), discusses the power of storytelling for both leaders and teams, and unpacks why a culture of honest, objective feedback helps creative work thrive. They also delve into remote work, maintaining intentionality as a manager, and striking a balance between structure and freedom in creative processes. Whether you’re leading a team of designers, engineers, or any innovative professionals, you’ll find actionable insights and real-world anecdotes in this engaging conversation. Grab Kevin’s book, connect with him on LinkedIn, and take away practical tips for building happier, higher-performing creative teams! Visit https://schmidtconsulting.group for more podcasts! Become a supporter of this podcast: https://www.spreaker.com/podcast/schmidt-list-entrepreneurial-insights--2664825/support.

https://sethrigoletti.com/In this engaging episode of the Schmidt List, host Kurt Schmidt interviews executive communication coach Seth Rigoletti to explore the art and science of leadership communication.  Seth discusses his experience working with leaders from diverse industries—ranging from Fortune 500 firms to startups and breweries—addressing challenges like implementing change, inspiring teams, and presenting ideas effectively. The talk delves into why many business issues are essentially communication problems, emphasizing that leaders' presence and authenticity hold more weight than words alone. It also highlights the difference between merely delivering a message and genuinely connecting with your audience. Seth shares compelling historical stories, such as the “Semmelweis effect” and the influence of persuasion over authority. Listeners will gain practical tips on building trust, managing change, leading remote teams, and cultivating a culture where everyone feels valued. Whether you’re a new manager or an experienced executive, this episode offers valuable insights into collaborative leadership and effective communication. https://sethrigoletti.com Become a supporter of this podcast: https://www.spreaker.com/podcast/schmidt-list-entrepreneurial-insights--2664825/support.

In this episode of The Schmidt List, host Kurt Schmidt talks with BJ and Justin from Fennec Engineering about their journey in developing advanced safety systems for cutting-edge technology. From their work with Amazon to their open-market solutions, this conversation dives into the intersection of innovation, safety, and entrepreneurship.BJ and Justin share how they built the "Advanced Safety Acceleration Platform" (ASAP), a scalable tool leveraging generative AI to ensure risk quantification and safety validation. Designed for startups and global enterprises alike, ASAP prioritizes safety from the start, covering everything from robotics to AI systems. Discover how their approach combines systems thinking, advanced engineering, and user-friendly tools to drive innovation while prioritizing safety.This episode is packed with valuable insights on robotics safety, AI development, and leadership within large enterprises. Whether you're interested in safety engineering, AI tools, or turning internal innovations into global solutions, this is a must-listen. Discover how Fennec Engineering is shaping the future of safe technology with scalable platforms and innovative solutions. Tune in now to learn more about their groundbreaking work!https://fennec-engineering.com Become a supporter of this podcast: https://www.spreaker.com/podcast/schmidt-list-entrepreneurial-insights--2664825/support.

In this compelling episode of the Schmidt List, host Kurt Schmidt sits down with Peter Bailey, President of the Prouty Project, for an in-depth conversation about the evolving nature of leadership. Together, they explore what it truly takes to build high-performing teams and cultivate healthy organizational cultures in today’s complex hybrid work environment, economic challenges, and shifting employee expectations.  Drawing on decades of experience advising nonprofits and private companies, Peter shares invaluable insights into executive coaching, emotional intelligence, and why surface-level solutions—like personality tests—fail to address the deeper nuances of leadership development. Instead, he emphasizes the transformative power of vulnerability, empathy, and a dedication to personal growth, which are increasingly replacing outdated, top-down management styles. The discussion dives into real-world examples, from leading through the uncertainty of COVID-19 and remote work to guiding professionals as they transition from skilled practitioners to successful leaders.  Peter and Kurt highlight common leadership pitfalls and share practical strategies to help leaders at every stage of their journey. Whether you're an aspiring manager, a seasoned executive, or simply passionate about empowering others to thrive, this episode provides actionable advice, thought-provoking stories, and fresh perspectives to elevate your leadership approach. Links Mentioned: Learn more about the Prouty Project: [Prouty Project Website]Connect with Peter Bailey on LinkedInWatch Peter’s TED Talk: Heroic Journey MindsetCheck out Kurt Schmidt’s book Solopreneur Connection on AmazonDon’t miss this conversation packed with wisdom, personal anecdotes, and leadership tools you can apply right away! Peter Ted Talk https://www.youtube.com/watch?v=QJiTZyvrcAA  Peter’s favorite quote https://www.linkedin.com/feed/update/urn:li:activity:7290530520499687428  Prouty L3 promo video (leading self, leading others, leading the business) https://proutyproject.com/prouty-l3-2025/ Become a supporter of this podcast: https://www.spreaker.com/podcast/schmidt-list-entrepreneurial-insights--2664825/support.

Episode 300: Reflections, Growth, and What’s Next for Schmidt List Welcome to Episode 300 of Schmidt List! In this special milestone, host Kurt Schmidt reflects on the seven-year journey of the podcast, sparked by a desire to share inspiring conversations. Starting with interviews at home, Schmidt List became a platform featuring leaders from Fortune 50 companies, founders, and nonprofit changemakers.Kurt shares key lessons learned from hundreds of guests—many of them experts whose time is invaluable—and how the podcast has shaped his personal and professional growth. From early challenges of pursuing his vision to navigating the ups and downs of building his own software product, Kurt explains how stepping into exciting, sometimes scary opportunities has shaped his career.He also updates listeners on recent projects, including business coaching, content marketing, and his UX/UI firm partnership. The episode offers insights on marketing, messaging, and the reality that even thriving businesses constantly adapt and learn.Kurt reveals plans for the show’s future, with fewer but more impactful episodes, while exploring new content mediums like YouTube and app development. Whether you’ve been here since the beginning or are new to Schmidt List, this heartfelt episode is full of gratitude, inspiration, and actionable wisdom.Thank you for being part of the Schmidt List community—here’s to what’s next!Highlights: The evolution and growth of Schmidt ListLessons from high-profile and everyday guestsChoosing excitement over comfortUpdates on Kurt’s coaching and new venturesWhat’s next for the podcastHave ideas or guest suggestions? Kurt wants to hear from you! Become a supporter of this podcast: https://www.spreaker.com/podcast/schmidt-list-entrepreneurial-insights--2664825/support.

In this episode of "Schmidt List," host Kurt Schmidt engages with Sarah and Ashleigh from Messhill to discuss the art of strategic decision-making and organizational development. As seasoned professionals, Sarah and Ashleigh specialize in guiding leaders and teams through complex challenges, equipping them with the skills to tackle future decisions independently. They share valuable insights from their experiences, emphasizing the importance of understanding both internal and external dynamics while addressing organizational fatigue. The discussion also explores the impact of remote work on change management and the necessity of a flexible, supportive strategy to navigate ever-changing environments. Ashleigh introduces the fascinating concept of regeneration, drawing on ecological principles to improve organizational systems over time.  This episode is a must-listen for those curious about how strategic decisions can embrace complexity while driving growth. Check out: https://www.messhill.com Visit https://schmidtconsulting.group for more from Kurt! Become a supporter of this podcast: https://www.spreaker.com/podcast/schmidt-list-entrepreneurial-insights--2664825/support.

In this episode of Schmidt List, host Kurt Schmidt sits down with Trygve Olson, the Director of Business Development at BusyWeb, a Minneapolis-based HubSpot agency, for an insightful and entertaining conversation about the future of marketing. Trygve shares his journey from recruitment to becoming a digital marketing pro, specializing in HubSpot optimization.  Known for his unique—and often humorous—approach to business development, Trygve reveals how authenticity and storytelling are at the heart of successful marketing. The conversation dives into the evolution of tools like HubSpot and tackles misconceptions about cost and functionality. Trygve also sheds light on how AI reshapes marketing, exposes inefficiencies, and transforms sales processes. His key advice? Build a transparent sales process, understand your data, and keep authenticity front and center. Listeners will be inspired by Trygve’s creative strategies for client engagement—proving that personal connections still matter in a noisy digital world. As AI continues to drive change, this episode offers practical tips for balancing cutting-edge technology with the human touch essential for building strong, lasting relationships.  Tune in to discover how a mix of humor, authenticity, and strategic tech can elevate your marketing! www.bizzyweb.com Connect with Trygve! https://schmidtconsulting.group Become a supporter of this podcast: https://www.spreaker.com/podcast/schmidt-list-entrepreneurial-insights--2664825/support.

In this episode of Schmidt List, host Kurt Schmidt catches up with Callie Myers, founder and principal strategist at Common Marvel, a UX research and strategy consultancy. They reminisce about their past collaboration and delve into Callie's important work today, which includes helping product and business leaders create clarity, alignment, and growth. The conversation centers around user journey mapping and its impact on creating user-centered products and experiences.  Callie explains the intricacies of user journey maps and service blueprints and how these tools can accelerate and enhance product development without interrupting ongoing work. Tune in to explore the value of external perspectives in identifying user insights and aligning business objectives with user needs. Connect with Callie! LinkedIn - https://www.linkedin.com/in/calliemyers/ and https://www.linkedin.com/company/common-marvel Website - https://commonmarvel.com/ Free Journey Mapping Guide - https://commonmarvel.com/journey-mapping Become a supporter of this podcast: https://www.spreaker.com/podcast/schmidt-list-entrepreneurial-insights--2664825/support.

In this episode of the Schmidt List, host Kurt Schmidt is joined by Ryan Schaffer, a strategy and performance consultant with extensive experience in management consulting. Ryan delves into the intricacies of his profession, explaining how he acts as a flexible chief operating officer (CIO) to meet his clients' unique needs. He shares his journey from starting in consulting to becoming a seasoned expert, discussing the nuances of transitioning into management consulting and offering valuable insights into the dynamic nature of the role. Ryan and Kurt discuss the differences between management consulting, contracting, and fractional work, emphasizing the importance of collaboration and the benefits of a team-oriented approach in delivering effective solutions. They explore the scenarios in which organizations bring in consultants like Ryan, highlighting the critical role consultants play during times of crisis or significant change, such as mergers, leadership transitions, and industry disruptions. Throughout the conversation, Ryan shares his philosophy on the symbiotic relationship between confidence and curiosity. He stresses the importance of understanding a client and his goals while delivering tailored solutions. He offers advice for those considering a transition into consulting and reflects on the rewarding yet challenging nature of the work. Listeners will gain a deeper understanding of the consulting landscape, learning how successful consultants navigate the complexities of different organizational cultures to drive meaningful change. Whether you're a professional contemplating a move into consulting or a business leader considering hiring a consultant, this episode provides a wealth of knowledge and actionable insights from an industry expert. Connect with Ryan! linkedin.com/in/ryanschafer77 Become a supporter of this podcast: https://www.spreaker.com/podcast/schmidt-list-entrepreneurial-insights--2664825/support.

In this compelling episode of Schmidt List, Jay Kallman takes on dual roles as host and guest to explore the intricacies of marketing within the franchise industry and B2B sectors. With over 15 years of marketing expertise, Jay shares her journey from working on the supplier side of franchising to founding her own agency, Revy Marketing. The discussion dives deep into the unique challenges of franchise marketing, highlighting how transparency and effective communication are vital for preventing disruptions and fostering satisfaction among stakeholders. Jay also sheds light on the pressing challenges businesses face today, particularly the difficulty of understanding customer needs in a rapidly evolving tech landscape shaped by advancements like AI. She emphasizes the critical role of trust and personalization in forging meaningful customer relationships. To help businesses improve engagement, Jay offers actionable advice, such as conducting interviews and building community-driven spaces to uncover key customer insights. Listeners will walk away with practical strategies for creating authentic connections with clients, addressing their core pain points, and humanizing marketing efforts to stand out in a competitive B2B environment. Jay champions simplicity, minimalism, and a personal touch as the cornerstones of a successful marketing approach. To learn more about Jay's work and insights, visit Revy Marketing's website or connect with her on LinkedIn. Jay also previews an exciting upcoming event, Women Driving Revenue, on February 27th, 2025. Connect with Jay! LinkedIn: https://www.linkedin.com/in/jay-kallman/revvy Marketing LinkedIn: https://www.linkedin.com/company/revvy-marketingWebsite: www.revvy-marketing.com Women Driving Revenue Event: https://www.revvy-marketing.com/event-list Become a supporter of this podcast: https://www.spreaker.com/podcast/schmidt-list-entrepreneurial-insights--2664825/support.