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In this episode of Schmidt List, Kurt welcomes a special guest, Curtis, founder and CEO of Mustard Hub, to discuss the challenges and opportunities in managing frontline and distributed workforces. Curtis shares his journey from jazz musician and educator to tech entrepreneur, revealing how the pain points of high turnover and the limitations of traditional engagement software inspired him to build a new kind of behavioral workforce intelligence platform. Together, they explore critical topics including: The true cost of employee churn and why it’s a trillion-dollar problem for SMBsWhy most engagement tools fail to genuinely fix cultureHow Mustard Hub embeds behavioral analytics into existing HR systems to generate predictive insights before problems occurThe ethics of workforce data, privacy, and the difference between analytics and surveillancePractical advice for leaders and managers on listening, humility, and investing in teams for long-term business successIf you’ve ever struggled with employee retention, wondered about the real impact of people-focused leadership, or been curious about the next generation of HR tech, this conversation is packed with insights you won’t want to miss. Learn more at mustardhub.com or connect with Curtis on LinkedIn and Substack. Visit https://www.schmidtconsulting.group Become a supporter of this podcast: https://www.spreaker.com/podcast/schmidt-list-business-insights--2664825/support.

Schmidt ListEpisode: Mastering LinkedIn for Business GrowthIn this insightful episode of the Schmidt List, Kurt Schmidt is joined by LinkedIn strategist Nicole, founder of Wunderstars, to explore how to leverage LinkedIn for authentic business growth. Together, they dissect the mindset shifts required to overcome the "cringe" factor and establish a genuine leadership presence on the platform.Nicole shares her expertise in guiding agency owners and tech founders who find it difficult to convey their value on LinkedIn without resorting to hype or impersonal posts. She introduces her signature coaching frameworks, including the LinkedIn Activator Playbook and the M-Code, which are designed to help leaders clarify their motivations and break through the "Berlin walls of fear" that prevent them from building trust and connecting online.The conversation also navigates the evolving landscape of LinkedIn, from its origins as a hub for organic reach to its current state, where niche, relatable messaging is paramount. Both Kurt and Nicole emphasize the importance of sharing personal yet professional stories, balancing expertise with relatability, and strategically engaging with your ideal audience. Tune in to discover why most business unfolds "behind the scenes," how to prioritize conversions over vanity metrics, and practical tips for optimizing your profile to make a strong, human-first impression. Whether you’re a founder, leader, or simply looking to elevate your professional presence, this episode is packed with actionable advice to help you build authority and meaningful connections on the world’s largest professional network.Connect with Nicole! https://www.linkedin.com/in/nicoleosborne1 https://wunderstars.com/wundercontent/ Visit https://schmidtconsulting.group for more info! Become a supporter of this podcast: https://www.spreaker.com/podcast/schmidt-list-business-insights--2664825/support.

In this episode of the Schmidt List, host Kurt Schmidt sits down with Albert Banks, a seasoned former agency owner turned consultant, to uncover what it truly takes to build a sellable business. They trace the arc of agency growth—from its scrappy beginnings to achieving operational excellence and, ultimately, preparing for a successful exit. Drawing on his firsthand experience with mergers and acquisitions and consulting for other service firms, Albert shares invaluable insights. The conversation navigates the psychological hurdles founders face, such as the fear of "becoming corporate," and offers a realistic framework for assessing a company's value. They dissect the key attributes buyers prioritize, underscore the necessity of a robust outbound sales engine, and highlight common pitfalls that can diminish a valuation. Whether you're just launching your agency or planning an exit years from now, this episode delivers practical strategies to make your business more defensible, scalable, and attractive to potential buyers. Kurt and Albert also explore the critical role of cultural fit during post-acquisition integration and the steps required to ensure your team thrives through the transition. Tune in for real-world strategies, candid stories, and actionable advice to build a business that is not only rewarding to run but also ready for the future you envision. Check out Albert at: https://apertus.co/https://www.linkedin.com/in/albertbanks/Visit Kurt’s coaching site at https://schmidtconsulting.group Become a supporter of this podcast: https://www.spreaker.com/podcast/schmidt-list-business-insights--2664825/support.

In this episode of The Schmidt List, host Kurt Schmidt interviews Meeky, the co-founder and CEO of Endeavor, a leading technology development agency. Meeky shares her journey of building a specialized tech-focused agency, choosing to partner with creative teams rather than offering full-service solutions. She explains the benefits and challenges of niching down by industry and tech stack, offering valuable insights for agency leaders looking to refine their focus. The discussion dives into the latest trends in open-source CMS platforms, the continuing impact of WordPress, and how Endeavor adapts to evolving client needs in both enterprise and mid-sized businesses. Meeky and Kurt examine the influence of AI on software development, including how AI tools can streamline tasks but won’t fully replace developers. They also explore what this means for the future of junior developers and talent in the tech industry. Meeky shares lessons learned about marketing her agency, the importance of building a supportive network with other agency owners, and her unique perspective as a woman and minority in tech leadership.  The episode wraps up with actionable advice for agency owners and developers on integrating AI, preparing for industry changes, and creating a sustainable, scalable business. Whether you're a tech startup founder, agency leader, or developer navigating the rapid changes in digital technology, this episode is packed with practical tips, honest insights, and forward-thinking advice. Tune in to learn how to grow your tech-focused agency, adapt to AI-driven changes, and lead with purpose in a competitive digital landscape. Connect with Meeky: LinkedIn: https://www.linkedin.com/in/meekyhwang/ Ndevr website: https://ndevr.io/ BoozyBrowsing: https://www.youtube.com/@boozybrowsing Visit https://schmidtconsulting.group for more show info! Become a supporter of this podcast: https://www.spreaker.com/podcast/schmidt-list-business-insights--2664825/support.

In this episode, Kurt Schmidt sits down with Ben Bomar to dive into the importance of preserving institutional knowledge within organizations—especially when key employees retire or move on. Ben Bomar shares his expertise on how to capture the wisdom and practical know-how of longtime staff, ensuring a lasting legacy and smooth succession for businesses ranging from 20 to 500 employees. The conversation explores the real costs and risks of employee turnover, the shortcomings of traditional documentation and onboarding, and the value of scalable mentorship in today’s fast-paced world (including a fun analogy with Japanese kintsugi!). Together, they discuss actionable ways to identify essential team members, document their unique contributions, and maintain company values as organizations grow or face workforce changes. Whether you’re an entrepreneur, leader, or HR professional, this episode is packed with practical tips for investing in your team and future-proofing your company’s operations. Check out Ben's work! www.lithyus.comhttps://www.lithyus.com/free-resources#2026toolkit https://www.linkedin.com/in/benbomar/ https://www.linkedin.com/company/lithyus/ https://www.instagram.com/lithyusinsta/ https://www.youtube.com/@LithyusGroup Visit https://schmidtconsulting.group for more show info Become a supporter of this podcast: https://www.spreaker.com/podcast/schmidt-list-business-insights--2664825/support.

In this episode of The Schmidt List, host Kurt Schmidt interviews Amber, owner of a successful lead generation agency, to dive into the perfect blend of art and science in digital marketing. Amber shares her journey from building e-commerce websites in the '90s to helping businesses grow online, especially during the challenges of 2020.They cover essential topics like the importance of SEO for lead generation, the role of AI in creating web content, and how to craft an authentic brand voice. Amber explains why creative user experiences and genuine storytelling are the keys to standing out in today’s competitive digital marketing space. She also discusses the pitfalls of cookie-cutter AI content, quick-fix marketing tools, and why aligning your messaging with your business goals leads to real conversions—not just more traffic.This episode is packed with practical advice for small business owners, marketing professionals, and agency leaders. Learn how to build trust, boost your online visibility, and create a unique value proposition that resonates with your audience. Tune in to discover proven digital marketing strategies, SEO tips, and how to use your brand story as the ultimate marketing tool for 2026 and beyond.If you’re looking to generate leads, grow your online presence, and create lasting connections with your customers, this episode is a must-listen!Visit schmidtconsulting.group for more show info. Become a supporter of this podcast: https://www.spreaker.com/podcast/schmidt-list-business-insights--2664825/support.

Welcome to Schmidt List, Episode 310!Join host Kurt Schmidt as he brings together an expert panel featuring Joe Peterson, Jay Kallman, and Ashley Roloff for an insightful conversation inspired by Kurt’s latest book, The Attraction Agency.This episode delves into a transformative approach for agencies and consultants—shifting from chasing clients to attracting them with authenticity, expertise, and brand consistency. Drawing from their experiences in marketing, consulting, and entrepreneurship, the panelists share compelling stories and valuable insights on understanding clients' true pain points, fostering trust across teams, and standing out through genuine connections.The discussion covers practical strategies for effective client discovery, aligning stakeholders, and using data to create solutions that resonate. It also explores the impact of AI on agency workflows, highlighting how technology is enhancing efficiency, improving communication, and empowering professionals to deliver results with authenticity.Whether you work in marketing, consulting, or any service-driven industry, this episode offers actionable advice on building trust, maintaining consistency, and combining human expertise with technology to create meaningful value for clients. If you're focused on attracting new opportunities, cultivating long-term relationships, and navigating the evolving tech landscape, this is a must-listen!Grab the new book here! https://amzn.to/4qpouCuVisit Kurt’s coaching site at https://schmidtconsulting.group Become a supporter of this podcast: https://www.spreaker.com/podcast/schmidt-list-business-insights--2664825/support.

Here’s an episode you don’t want to miss! Get the Attraction Agency TODAY! In this special solo episode, host Kurt Schmidt takes center stage to unveil the secrets behind his new book, The Attraction Agency: Stop Chasing, Start Attracting. No guests, no distractions—just Kurt diving deep into the lessons, stories, and hard-earned insights from his years in the agency world. From navigating client relationships to overcoming the pitfalls of chasing the wrong clients, Kurt lays it all out. He doesn’t stop there. Kurt shares the raw truth about his self-publishing journey—the challenges, the control, and the intentional choices it took to bring his big idea to life. He also introduces listeners to his powerful “relationship engine” framework, packed with actionable strategies such as sharpening your positioning, delivering value up front, nurturing relationships, teaching publicly, and standing firm in negotiations. If you’re an agency owner, entrepreneur, or just plain tired of the endless hustle of cold outreach, this episode will flip the script. Discover how to ditch the chasing game, build trust that lasts, and attract the clients you actually want. Plus, Kurt shares simple next steps and exclusive resources to help you put his playbook into action. Ready to transform the way you approach growth? Tune in for a motivating, no-nonsense roadmap to building the agency (and life) you want. Let’s get started! Become a supporter of this podcast: https://www.spreaker.com/podcast/schmidt-list-business-insights--2664825/support.

In this episode of Schmidt List, host Kurt Schmidt welcomes Michael Blood, founder of the software agency Matraex, for a deep dive into his entrepreneurial journey. With over 25 years in the software industry, Michael shares insights from his career, which started with building websites and side projects during the dot-com boom.This conversation offers a candid look at agency growth, the challenges of navigating market changes like the dot-com bust and the rise of AI, and why smaller agencies can be more resilient during industry shifts. Michael also discusses his practical approach to implementing AI tools, his philosophy on slow tech adoption, and how he maintains transparency with clients about AI-powered work.Beyond his agency, Michael talks about balancing multiple ventures, including running a coworking space, developing software solutions, and managing successful Airbnbs. He highlights the challenges and rewards of turning passion projects into profitable businesses.This episode is packed with valuable insights for founders, agency leaders, and entrepreneurs interested in: Integrating new technology and AI toolsBuilding resilient teams and businessesJuggling multiple business venturesAdapting to a changing tech landscapeTune in to learn how Michael Blood's curiosity, adaptability, and systems-driven approach have fueled his success.Matraex - Web and Mobile App Development Software Agency https://matraex.com Boise Main Co-working Space https://boisemaincoworkingspace.com Downtown Boise Airbnb Properties: Burrow - 1BR / 2BA / Hot Tub https://www.airbnb.com/rooms/1382327454145052193 River Walk - 2BR / 2BA / Hot Tub https://www.airbnb.com/rooms/50916428 Peak House - 3BR / 2.5BA / Hot Tub https://www.airbnb.com/rooms/52793037Visit Schmidt Consulting Group for more show info. Become a supporter of this podcast: https://www.spreaker.com/podcast/schmidt-list-business-insights--2664825/support.

In this episode of Schmidt List, host Kurt Schmidt sits down with Wendy Benning Swanson, author of "Innerpowerment," for an inspiring conversation about self-discovery and personal growth.Wendy shares her powerful journey through grief, entrepreneurship, and her exploration of the Mystery School tradition. She explains how personal loss and professional success prompted her to seek deeper meaning, leading her to ancient philosophies like hermetics and Kabbalah.In this episode, you’ll learn: What is Inner Empowerment?: Wendy redefines empowerment not as a corporate buzzword but as a profound inner transformation rooted in self-awareness and authenticity.From External to Internal Validation: Discover how Wendy shifted from chasing career success to finding authentic joy and fulfillment from within.Practical Steps for Self-Discovery: Wendy offers actionable advice for anyone interested in spiritual growth, healing practices, and unlocking their inner potential.Finding Purpose and Meaning: This episode provides guidance for those looking to find lasting happiness and purpose beyond surface-level achievements.This is a must-listen for anyone on a path of personal growth, seeking to find true meaning, or curious about how to activate their own inner power.Find Wendy’s book, "Innerpowerment," on Amazon and visit wendybenningswanson.com for more resources.For more about the show visit schmidtconsulting.group Become a supporter of this podcast: https://www.spreaker.com/podcast/schmidt-list-business-insights--2664825/support.

In this episode of Schmidt List, host Kurt Schmidt sits down with Chris Dubois, coach and founder of Dynamic Agency OS, for an engaging conversation about the evolving world of marketing agencies and service-based businesses. Chris shares the unexpected journey from Army infantry officer to agency CEO and consultant, discussing the surprising parallels between military leadership and agency operations. Together, Kurt and Chris explore the unique challenges faced by agencies today, including the reliance on referrals, the fear of niching down, and the importance of clear positioning and culture in setting businesses apart in a saturated market. Chris breaks down how agency founders can move beyond scarcity mindsets, define their niche, and start building sustainable, purpose-driven companies. The conversation also delves into practical advice for agency owners struggling with leadership transitions, delegation, and creating alignment between personal values and business direction. Whether you’re a veteran agency leader, an entrepreneur, or just agency-curious, this episode is packed with actionable insights on building strong teams, sharpening your market position for 2026, and cultivating a winning culture. Tune in for stories, strategies, and a behind-the-scenes look at what really makes agencies thrive.  Learn more about Chris and connect with his community at dynamicagencyos.com and on LinkedIn. DynamicAgencyOS.com LinkedIn.com/in/christopherrdubois Visit Schmidt Consulting Group for more show info! Become a supporter of this podcast: https://www.spreaker.com/podcast/schmidt-list-business-insights--2664825/support.

On this episode of Schmidt List, host Kurt Schmidt sits down with Kevin Frank—creative leader, former Apple and LinkedIn director, and author of the new book Raising Creative Teams. Kevin shares his journey from hands-on creative to creative director, revealing the tough lessons, steep learning curves, and mindset shifts that shaped his approach to leadership. Kurt and Kevin delve into the challenges of managing creative individuals: how to provide meaningful feedback, set teams up for success, and foster a safe, supportive environment that empowers innovation. Kevin explains why regular one-on-ones are key (and how to make them more valuable), discusses the power of storytelling for both leaders and teams, and unpacks why a culture of honest, objective feedback helps creative work thrive. They also delve into remote work, maintaining intentionality as a manager, and striking a balance between structure and freedom in creative processes. Whether you’re leading a team of designers, engineers, or any innovative professionals, you’ll find actionable insights and real-world anecdotes in this engaging conversation. Grab Kevin’s book, connect with him on LinkedIn, and take away practical tips for building happier, higher-performing creative teams! Visit https://schmidtconsulting.group for more podcasts! Become a supporter of this podcast: https://www.spreaker.com/podcast/schmidt-list-entrepreneurial-insights--2664825/support.

https://sethrigoletti.com/In this engaging episode of the Schmidt List, host Kurt Schmidt interviews executive communication coach Seth Rigoletti to explore the art and science of leadership communication.  Seth discusses his experience working with leaders from diverse industries—ranging from Fortune 500 firms to startups and breweries—addressing challenges like implementing change, inspiring teams, and presenting ideas effectively. The talk delves into why many business issues are essentially communication problems, emphasizing that leaders' presence and authenticity hold more weight than words alone. It also highlights the difference between merely delivering a message and genuinely connecting with your audience. Seth shares compelling historical stories, such as the “Semmelweis effect” and the influence of persuasion over authority. Listeners will gain practical tips on building trust, managing change, leading remote teams, and cultivating a culture where everyone feels valued. Whether you’re a new manager or an experienced executive, this episode offers valuable insights into collaborative leadership and effective communication. https://sethrigoletti.com Become a supporter of this podcast: https://www.spreaker.com/podcast/schmidt-list-entrepreneurial-insights--2664825/support.

In this episode of The Schmidt List, host Kurt Schmidt talks with BJ and Justin from Fennec Engineering about their journey in developing advanced safety systems for cutting-edge technology. From their work with Amazon to their open-market solutions, this conversation dives into the intersection of innovation, safety, and entrepreneurship.BJ and Justin share how they built the "Advanced Safety Acceleration Platform" (ASAP), a scalable tool leveraging generative AI to ensure risk quantification and safety validation. Designed for startups and global enterprises alike, ASAP prioritizes safety from the start, covering everything from robotics to AI systems. Discover how their approach combines systems thinking, advanced engineering, and user-friendly tools to drive innovation while prioritizing safety.This episode is packed with valuable insights on robotics safety, AI development, and leadership within large enterprises. Whether you're interested in safety engineering, AI tools, or turning internal innovations into global solutions, this is a must-listen. Discover how Fennec Engineering is shaping the future of safe technology with scalable platforms and innovative solutions. Tune in now to learn more about their groundbreaking work!https://fennec-engineering.com Become a supporter of this podcast: https://www.spreaker.com/podcast/schmidt-list-entrepreneurial-insights--2664825/support.

In this compelling episode of the Schmidt List, host Kurt Schmidt sits down with Peter Bailey, President of the Prouty Project, for an in-depth conversation about the evolving nature of leadership. Together, they explore what it truly takes to build high-performing teams and cultivate healthy organizational cultures in today’s complex hybrid work environment, economic challenges, and shifting employee expectations.  Drawing on decades of experience advising nonprofits and private companies, Peter shares invaluable insights into executive coaching, emotional intelligence, and why surface-level solutions—like personality tests—fail to address the deeper nuances of leadership development. Instead, he emphasizes the transformative power of vulnerability, empathy, and a dedication to personal growth, which are increasingly replacing outdated, top-down management styles. The discussion dives into real-world examples, from leading through the uncertainty of COVID-19 and remote work to guiding professionals as they transition from skilled practitioners to successful leaders.  Peter and Kurt highlight common leadership pitfalls and share practical strategies to help leaders at every stage of their journey. Whether you're an aspiring manager, a seasoned executive, or simply passionate about empowering others to thrive, this episode provides actionable advice, thought-provoking stories, and fresh perspectives to elevate your leadership approach. Links Mentioned: Learn more about the Prouty Project: [Prouty Project Website]Connect with Peter Bailey on LinkedInWatch Peter’s TED Talk: Heroic Journey MindsetCheck out Kurt Schmidt’s book Solopreneur Connection on AmazonDon’t miss this conversation packed with wisdom, personal anecdotes, and leadership tools you can apply right away! Peter Ted Talk https://www.youtube.com/watch?v=QJiTZyvrcAA  Peter’s favorite quote https://www.linkedin.com/feed/update/urn:li:activity:7290530520499687428  Prouty L3 promo video (leading self, leading others, leading the business) https://proutyproject.com/prouty-l3-2025/ Become a supporter of this podcast: https://www.spreaker.com/podcast/schmidt-list-entrepreneurial-insights--2664825/support.