
Advertise on podcast: Interpreting Wine Podcast
Rating
4.4from
This podcast has
604 episodes
Language
EnglishExplicit
No
Date created
2017/09/24
Latest episode
2026/10/05
Average duration
45 min.
Release period
38 days
Description
The place to learn from thought leaders in the world of wine and marketing. - Learn more about how I help wine brands to market themselves better online at www.interpretingwine.com/brochure
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Ep 604: James Gulliver-Cameron, Hammonds of Knutsford, Market Pulse UK, Part 6/6
2026/10/05
Today's conversation features James Gulliver-Cameron, Hammonds of Knutsford.
There are some great takeaways from this episode and I'll be giving my top 3 after the interview.
Enjoy!
If you know someone who would enjoy this episode please share the direct link: www.interpretingwine.com/listen
If you really enjoyed it please leave the episode an iTunes review on the same link. Thanks! 👌👌
Intro and outro music
The New Investors
http://newinvestors.dk/
Contact: [email protected]
GUEST CONTACT: James Gulliver-Cameron, Hammonds of Knutsford
https://www.hammondsofknutsford.co.uk
Date recorded: 20 Feb 2026
Listen and subscribe - https://www.interpretingwine.com/listen
CONTACT ME:
Email: [email protected]
SOCIAL LINKS:
Instagram - https://www.interpretingwine.com/instagram/
Facebook - https://www.interpretingwine.com/facebook
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Linkedin - https://www.interpretingwine.com/linkedin
Market Pulse UK series direct links
Series Link: https://www.interpretingwine.com/MPUKFeb26
Episode Link: Episode 604 at https://www.interpretingwine.com/listen
Ep 603: Tom Grater, Crystal Palace Wine Club, Market Pulse UK, Part 5/6
2026/07/30
If you know someone who would enjoy this episode please share the direct link: www.interpretingwine.com/603
If you really enjoyed it please leave the episode an iTunes review on the same link. Thanks! 👌👌
Intro and outro music
The New Investors
http://newinvestors.dk/
Contact: [email protected]
GUEST CONTACT: Tom Grater, Crystal Palace Wine Club
https://www.crystalpalacewineclub.com
Date recorded: 19 Feb 2026
Listen and subscribe - https://www.interpretingwine.com/603
CONTACT ME:
Email: [email protected]
SOCIAL LINKS:
Instagram - https://www.interpretingwine.com/instagram/
Facebook - https://www.interpretingwine.com/facebook
Youtube - https://www.interpretingwine.com/youtube
Twitter X - https://www.interpretingwine.com/twitter
Linkedin - https://www.interpretingwine.com/linkedin
Market Pulse UK series direct links
Series Link: https://www.interpretingwine.com/MPUKFeb26
Episode Link: https://www.interpretingwine.com/603 - Tom Grater, Crystal Palace Wine Club
Ep 602: Jiachen Lu, CORD by Le Cordon Bleu, Market Pulse UK, Part 4/6
2026/06/24
Register for the Market Pulse UK report at http://interpretingwine.com/mpukreport
If you know someone who would enjoy this episode please share the direct link: www.interpretingwine.com/602
If you really enjoyed it please leave the episode an iTunes review on the same link. Thanks! 👌👌
Intro and outro music
The New Investors
http://newinvestors.dk/
Contact: [email protected]
GUEST CONTACT: Jiachen Lu, CORD by Le Cordon Bleu
https://www.instagram.com/the_pairing_life
Date recorded: 19 Feb 2026
Listen and subscribe - https://www.interpretingwine.com/602
CONTACT ME:
Email: [email protected]
SOCIAL LINKS:
Instagram - https://www.interpretingwine.com/instagram/
Facebook - https://www.interpretingwine.com/facebook
Youtube - https://www.interpretingwine.com/youtube
Twitter X - https://www.interpretingwine.com/twitter
Linkedin - https://www.interpretingwine.com/linkedin
Market Pulse UK series direct links
Series Link: https://www.interpretingwine.com/MPUKFeb26
Episode Link: https://www.interpretingwine.com/602 - Jiachen Lu, CORD by Le Cordon Bleu
Ep 601: David Lapsey, Ostair Consultancy, Market Pulse UK (Feb 2026), Part 3/6
2026/06/09
Register for the Market Pulse UK report at http://interpretingwine.com/mpukreport
If you know someone who would enjoy this episode please share the direct link: www.interpretingwine.com/601
If you really enjoyed it please leave the episode an iTunes review on the same link. Thanks! 👌👌
Intro and outro music
The New Investors
http://newinvestors.dk/
Contact: [email protected]
GUEST CONTACT: David Lapsey, Ostair Consultancy
https://www.ostairconsultancy.co.uk
Date recorded: 13 Feb 2026
Listen and subscribe - https://www.interpretingwine.com/601
CONTACT ME:
Email: [email protected]
SOCIAL LINKS:
Instagram - https://www.interpretingwine.com/instagram/
Facebook - https://www.interpretingwine.com/facebook
Youtube - https://www.interpretingwine.com/youtube
Twitter X - https://www.interpretingwine.com/twitter
Linkedin - https://www.interpretingwine.com/linkedin
Market Pulse UK series direct links
Series Link: https://www.interpretingwine.com/MPUKFeb26
Episode Link: https://www.interpretingwine.com/601 - David Lapsey, Ostair Consultancy
Ep 600: Ben Easey, Parade Wines, Market Pulse UK (Feb 2026), Part 2/6
2026/06/05
Register for the Market Pulse UK report at http://interpretingwine.com/mpukreport
If you know someone who would enjoy this episode please share the direct link: www.interpretingwine.com/600
If you really enjoyed it please leave the episode an iTunes review on the same link. Thanks! 👌👌
Intro and outro music
The New Investors
http://newinvestors.dk/
Contact: [email protected]
GUEST CONTACT: Ben Easey, Parade Wines
https://www.paradewines.com
Date recorded: 11 Feb 2026
Listen and subscribe - https://www.interpretingwine.com/600
CONTACT ME:
Email: [email protected]
SOCIAL LINKS:
Instagram - https://www.interpretingwine.com/instagram/
Facebook - https://www.interpretingwine.com/facebook
Youtube - https://www.interpretingwine.com/youtube
Twitter X - https://www.interpretingwine.com/twitter
Linkedin - https://www.interpretingwine.com/linkedin
Market Pulse UK (Feb 2026) direct links
Series Link: https://www.interpretingwine.com/MPUKFeb26
Episode Link: https://www.interpretingwine.com/600 - Ben Easey, Parade Wines
Ep 599: Bert Blaize, North Norfolk Cellars, Market Pulse UK (Feb 2026), Part 1/6
2026/03/09
Register for the Market Pulse UK report at http://interpretingwine.com/mpukreport
If you know someone who would enjoy this episode please share the direct link: www.interpretingwine.com/599
If you really enjoyed it please leave the episode an iTunes review on the same link. Thanks! 👌👌
Intro and outro music
The New Investors
http://newinvestors.dk/
Contact: [email protected]
GUEST CONTACT: Bert Blaize, North Norfolk Cellars
https://www.nnc.wine
Date recorded: 11 Feb 2026
Listen and subscribe - https://www.interpretingwine.com/599
CONTACT ME:
Email: [email protected]
SOCIAL LINKS:
Instagram - https://www.interpretingwine.com/instagram/
Facebook - https://www.interpretingwine.com/facebook
Youtube - https://www.interpretingwine.com/youtube
Twitter X - https://www.interpretingwine.com/twitter
Linkedin - https://www.interpretingwine.com/linkedin
Market Pulse UK (Feb 2026) direct links
Series Link: https://www.interpretingwine.com/MPUKFeb26
Episode Link: https://www.interpretingwine.com/599 - Bert Blaize, North Norfolk Cellars
Ep 598: Melissa Aellen, Linganore Winecellars, Winery Fingerprint Series, Part 6
2026/01/08
If you work at a winery, a producer group or region, register for book updates and be the first to hear about live events at www.interpretingwine.com/wf2026
Today's conversation features Melissa Aellen, Linganore Winecellars.
Melissa is my first ever guest from Maryland, a US state with over 80 wineries.
Linganore Winecellars are the largest producer in the state. Sitting on 230 acres of rolling countryside, with 80 acres under vine, producing over 30 grape, fruit, and honey wines.
This conversation leans into discovery, which makes sense as I am yet to visit Maryland.
But this didn't hold us back. As Melissa and I were ultimately able to develop a powerful winery fingerprint, which she is keen to test within the local community.
How did we do? How did we get there? Listen on to find out.
If you know someone who would enjoy this episode please share the direct link: www.interpretingwine.com/598
If you really enjoyed it please leave the episode an iTunes review on the same link. Thanks! 👌👌
Intro and outro music
The New Investors
http://newinvestors.dk/
Contact: [email protected]
GUEST CONTACT: Melissa Aellen, Linganore Winecellars
https://www.linganorewines.com
Date recorded: 25 Nov 2025
Listen and subscribe - https://www.interpretingwine.com/598
CONTACT ME:
Email: [email protected]
Winery Fingerprint series direct links
Series link: https://www.interpretingwine.com/wfpod
Episode link: https://www.interpretingwine.com/598 - Melissa Aellen, Linganore Winecellars
Ep 597: Theresa Breuer, Weingut Georg Breuer, Winery Fingerprint Series, Part 5
2026/01/05
If you work at a winery, a producer group or region, register for book updates and be the first to hear about live events at www.interpretingwine.com/wf2026
Today's conversation features Theresa Breuer, Weingut Georg Breuer in Rheingau, Germany.
I visited the winery in July 2024 at the invitation of Wines of Germany. Theresa shows that applying the model to a multi-generational family business can uncover something quite unique. And their Winery Fingerprint matches perfectly to their business focus of distribution through a network of international partners.
I really love what we discovered together in this episode and how the Winery Fingerprint model accurately and meaningfully captures their story.
If you know someone who would enjoy this episode please share the direct link: www.interpretingwine.com/597
If you really enjoyed it please leave the episode an iTunes review on the same link. Thanks! 👌👌
Intro and outro music
The New Investors
http://newinvestors.dk/
Contact: [email protected]
GUEST CONTACT: Theresa Breuer, Weingut Georg Breuer
https://www.georg-breuer.com
Date recorded: 12 Nov 2025
Listen and subscribe - https://www.interpretingwine.com/597
CONTACT ME:
Email: [email protected]
SOCIAL LINKS:
Instagram - https://www.interpretingwine.com/instagram/
Facebook - https://www.interpretingwine.com/facebook
Youtube - https://www.interpretingwine.com/youtube
Twitter X - https://www.interpretingwine.com/twitter
Linkedin - https://www.interpretingwine.com/linkedin
Winery Fingerprint series direct links
Series link: https://www.interpretingwine.com/wfpod
Episode link: https://www.interpretingwine.com/597 - Theresa Breuer, Weingut Georg Breuer
Ep 596: Joe Wiens, Lost Ranch Winery, Winery Fingerprint Series, Part 4
2026/01/01
If you work at a winery, a producer group or region, register for book updates and be the first to hear about live events at www.interpretingwine.com/wf2026
Today's conversation features Joe Wiens of Lost Ranch Winery.
He provides the ultimate test of the Winery Fingerprint.
Having recently appeared discussing Wiens Cellars.
Across his two projects he's in the Same region - Temecula California. Same person - Joe Wiens. But Very different wineries.
So Is the Winery Fingerprint able to deliver something totally unique and differentiated for each? Listen on to find out what we come out with.
If you know someone who would enjoy this episode please share the direct link: www.interpretingwine.com/596
If you really enjoyed it please leave the episode an iTunes review on the same link. Thanks! 👌👌
Intro and outro music
The New Investors
http://newinvestors.dk/
Contact: [email protected]
GUEST CONTACT: Joe Wiens, Lost Ranch Winery
https://www.lostranchwinery.com
Date recorded: 25 Nov 2025
Listen and subscribe - https://www.interpretingwine.com/596
CONTACT ME:
Email: [email protected]
SOCIAL LINKS:
Instagram - https://www.interpretingwine.com/instagram/
Facebook - https://www.interpretingwine.com/facebook
Youtube - https://www.interpretingwine.com/youtube
Twitter X - https://www.interpretingwine.com/twitter
Linkedin - https://www.interpretingwine.com/linkedin
Winery Fingerprint series direct links
Series link: https://www.interpretingwine.com/wfpod
Episode link: https://www.interpretingwine.com/596 - Joe Wiens, Lost Ranch Winery
Ep 595: Joe Wiens, Wiens Cellars, Winery Fingerprint Series, 3/26
2025/12/29
If you work at a winery, a producer group or region, register for book updates and be the first to hear about live events at www.interpretingwine.com/wf2026
Today's conversation features Joe Wiens, Wiens Cellars.
Joe features twice in this series for two different projects, both in Temecula, Southern California, where I visited in June 2025 at the invitation of Temecula Wines. Joe shows that the Winery Fingerprint model can uncover something quite different, even for the same person at different wineries.
With the two projects reflecting the choice offered by Temecula, these two episodes show how projects within the same region can attract different audiences. And give visitors a reason to visit both.
I really love what we discovered together in this episode and how the Winery Fingerprint model accurately and meaningfully captures their story.
If you know someone who would enjoy this episode please share the direct link: www.interpretingwine.com/595
If you really enjoyed it please leave the episode an iTunes review on the same link. Thanks! 👌👌
Intro and outro music
The New Investors
http://newinvestors.dk/
Contact: [email protected]
GUEST CONTACT: Joe Wiens, Wiens Cellars
https://https://www.wienscellars.com
Date recorded: 5 Nov 2025
Listen and subscribe - https://www.interpretingwine.com/595
CONTACT ME:
Email: [email protected]
SOCIAL LINKS:
Instagram - https://www.interpretingwine.com/instagram/
Facebook - https://www.interpretingwine.com/facebook
Youtube - https://www.interpretingwine.com/youtube
Twitter X - https://www.interpretingwine.com/twitter
Linkedin - https://www.interpretingwine.com/linkedin
Winery Fingerprint series direct links
Series link: https://www.interpretingwine.com/wfpod
Episode link: https://www.interpretingwine.com/595 - Joe Wiens, Wiens Cellars
Ep 594: Steven Thompson, Analemma Wines, Winery Fingerprint Series, 2/26
2025/12/11
Today's conversation features Steven Thompson of Analemma Wines in Mosier on the Oregon side of the Columbia Gorge.
Hearing his origin story we get a sense of both his deeper motivations and twists and turns on the way. But as you will hear, I believe to break through the noise more effectively they need something much sharper.
And listening back to this episode I really love what we discovered together and based on my own experience of visiting Analemma I think my proposed Analemma Winery Fingerprint can be a powerful tool for more efficient customer outreach and engagement.
If you work at a winery, a producer group or region, register for book updates and be the first to hear about live events at www.interpretingwine.com/wf2026
If you know someone who would enjoy this episode please share the direct link: www.interpretingwine.com/594
If you really enjoyed it please leave the episode an iTunes review on the same link. Thanks! 👌👌
Intro and outro music
The New Investors
http://newinvestors.dk/
Contact: [email protected]
GUEST CONTACT: Steven Thompson, Analemma Wines
https://www.analemmawines.com
Date recorded: 6 November 2025
Listen and subscribe - https://www.interpretingwine.com/594
CONTACT ME:
Email: [email protected]
SOCIAL LINKS:
Instagram - https://www.interpretingwine.com/instagram/
Facebook - https://www.interpretingwine.com/facebook
Youtube - https://www.interpretingwine.com/youtube
Twitter X - https://www.interpretingwine.com/twitter
Linkedin - https://www.interpretingwine.com/linkedin
Winery Fingerprint series direct links (26)
https://www.interpretingwine.com/594 - Steven Thompson, Analemma Wines
Ep 593: Savannah Mills, Winemaker at Brick House Vineyards, Winery Fingerprint Series
2025/12/08
If you work at a winery, a producer group or region, register for book updates and be the first to hear about live events at www.interpretingwine.com/wf2026
Brick House should be a familiar name, not just because of their stellar wines, but because Brick House founder Doug Tunnell is a two-time Interpreting Wine guest.
With Savannah having now taken the reins of the operation there is naturally a period of adaptation. A fascinating time to reflect on what made the brand so successful in the first place and what it aspires to be going forward.
I really love what we discovered together in this episode and how the Winery Fingerprint model accurately and meaningfully captures their story.
If you know someone who would enjoy this episode please share the direct link: www.interpretingwine.com/593
If you really enjoyed it please leave the episode an iTunes review on the same link. Thanks! 👌👌
Intro and outro music
The New Investors
http://newinvestors.dk/
Contact: [email protected]
GUEST CONTACT: Savannah Mills, Winemaker at Brick House Vineyards
https://www.brickhousewines.com
Date recorded: 6 November 2025
Listen and subscribe - https://www.interpretingwine.com/593
CONTACT ME:
Email: [email protected]
SOCIAL LINKS:
Instagram - https://www.interpretingwine.com/instagram/
Facebook - https://www.interpretingwine.com/facebook
Youtube - https://www.interpretingwine.com/youtube
Twitter X - https://www.interpretingwine.com/twitter
Linkedin - https://www.interpretingwine.com/linkedin
Winery Fingerprint series direct links (26)
https://www.interpretingwine.com/593 - Savannah Mills, Winemaker at Brick House Vineyards
Ep 592: Maryam Ahmed, Maryam + Company, Mosaic of Wine Series 2
2025/05/01
We close out the Mosaic of Wine series today in the company of Maryam Ahmed, Maryam + Company
The Mosaic of Wine intro
Maryam Ahmed Origin Story - Hospitality focus, Creating a wine brand
Culture - Storytelling development and allowing consumers to participate in the story
Expertise x Challenge - Seeking challenge and having values challenged over time
Service - Field Blends, Challenging the storytelling narrative in regions, Lodi edition
Purpose - Teaching
Contact Details and Outro
If you know someone who would enjoy this episode please share the direct link: www.interpretingwine.com/592
If you really enjoyed it please leave the episode an iTunes review on the same link. Thanks! 👌👌
Intro and outro music
The New Investors
http://newinvestors.dk/
Contact: [email protected]
GUEST CONTACT: Maryam Ahmed, Maryam + Company
https://www.maryamandcompany.com
Date recorded: 28 April 2025
Listen and subscribe - https://www.interpretingwine.com/592
CONTACT ME:
Email: [email protected]
SOCIAL LINKS:
Instagram - https://www.interpretingwine.com/instagram/
Facebook - https://www.interpretingwine.com/facebook
Youtube - https://www.interpretingwine.com/youtube
Twitter X - https://www.interpretingwine.com/twitter
Linkedin - https://www.interpretingwine.com/linkedin
Ep 591: Raimonds Tomsons, Mosaic of Wine Series 2
2025/04/28
We continue the Mosaic of Wine series today in the company of Raimonds Tomsons
The Mosaic of Wine intro
Raimonds Tomsons Origin Story - Soviet Union
Culture - Baltics success in sommelier competitions
Expertise - WSET Diploma studies, Training sessions
Challenge - Input needed to acquire wine knowledge
Service - Giving back to sommelier community, Incremental feedback
Purpose - Big Goals and Ambitions
Contact Details and Outro
If you know someone who would enjoy this episode please share the direct link: www.interpretingwine.com/591
If you really enjoyed it please leave the episode an iTunes review on the same link. Thanks! 👌👌
Intro and outro music
The New Investors
http://newinvestors.dk/
Contact: [email protected]
GUEST CONTACT: Raimonds Tomsons
https://www.instagram.com/raimonds.tomsons
Date recorded: 26 April 2025
Listen and subscribe - https://www.interpretingwine.com/591
CONTACT ME:
Email: [email protected]
SOCIAL LINKS:
Instagram - https://www.interpretingwine.com/instagram/
Facebook - https://www.interpretingwine.com/facebook
Youtube - https://www.interpretingwine.com/youtube
Twitter X - https://www.interpretingwine.com/twitter
Linkedin - https://www.interpretingwine.com/linkedin
Ep 590: Amelia Jukes, Mosaic of Wine Series 2
2025/04/24
We continue the Mosaic of Wine series today in the company of Amelia Jukes
Amelia Jukes Origin Story - Discovering wine and a love for Australia, Hallowed Ground
Culture - Events to successfully bridge the gap to Australia
Expertise - Standing out in the crowded London event scene,
Challenge - Changing misconceptions about Australia, Undervalued Australian Fine Wines, Domestic Market vs Export?
Service - State by State Tasting 5 year perspective, Tasting Feedback and Influence
Purpose - Conversations between winemakers
Contact Details and Outro
If you know someone who would enjoy this episode please share the direct link: www.interpretingwine.com/590
If you really enjoyed it please leave the episode an iTunes review on the same link. Thanks! 👌👌
Intro and outro music
The New Investors
http://newinvestors.dk/
Contact: [email protected]
GUEST CONTACT: Amelia Jukes
https://www.instagram.com/ameliajukes
Next Generation Grenache tasting - 28 April 2025
https://www.eventbrite.co.uk/e/next-generation-grenache-the-new-wave-of-premium-australian-grenache-tickets-1289586340459
State By State Chardonnay - 11 Jun 2025
https://www.eventbrite.co.uk/e/state-by-state-chardonnay-a-five-year-perspective-tickets-1320852137299
Date recorded: 22 April 2025
Listen and subscribe - https://www.interpretingwine.com/590
CONTACT ME:
Email: [email protected]
SOCIAL LINKS:
Instagram - https://www.interpretingwine.com/instagram/
Facebook - https://www.interpretingwine.com/facebook
Youtube - https://www.interpretingwine.com/youtube
Twitter X - https://www.interpretingwine.com/twitter
Linkedin - https://www.interpretingwine.com/linkedin
Podcast reviews
Read Interpreting Wine Podcast podcast reviews
Alexstrath1 2021/09/21
Amazing host with great stories
Lawrence is one of the best hosts - you can tell he truly respects the wine world and brings on incredibly knowledgeable guests to share their passion...
krolando 2021/01/22
Great Series of Informative Interviews
These podcasts were a godsend for me as I prepare for my final WSET Diploma exam.
With the exam delays related to Covid, I had, admittedly, gotten a ...
wine stewardess 2021/01/18
WSET diploma student summit
This is by far the best information I’ve ever had in attacking the WSET diploma. I enjoyed all of the participants and learned loads from each one.
T...
foodwineclick 2021/01/18
Diploma interviews
Nice set of interviews with award winning Diploma students. Generally good information, however all were from the old system so some content no longer...
Staci54115 2017/11/13
Intriguing info on Spanish wines
Lawrence is very passionate about Spanish wines and it shows in the personal touch he gives each of his podcasts. He goes deeper into the regions and ...
ElleC11 2017/10/23
Specific and engaging
If you want to get to know the bodegas of Spain, or just learn about wine styles new to you this is a great resource! I love the focus on cava.
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