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Interpreting Wine Podcast

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Rating
★★★★☆
4.4
from
27 reviews
This podcast has
604 episodes
Language
English
Date created
2017/09/24
Latest episode
2026/10/05
Average duration
45 min.
Release period
38 days

Description

The place to learn from thought leaders in the world of wine and marketing. - Learn more about how I help wine brands to market themselves better online at www.interpretingwine.com/brochure

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Ep 604: James Gulliver-Cameron, Hammonds of Knutsford, Market Pulse UK, Part 6/6
2026/10/05
Today's conversation features James Gulliver-Cameron, Hammonds of Knutsford. There are some great takeaways from this episode and I'll be giving my top 3 after the interview.   Enjoy!   If you know someone who would enjoy this episode please share the direct link: www.interpretingwine.com/listen If you really enjoyed it please leave the episode an iTunes review on the same link. Thanks! 👌👌   Intro and outro music The New Investors http://newinvestors.dk/ Contact: [email protected] GUEST CONTACT: James Gulliver-Cameron, Hammonds of Knutsford https://www.hammondsofknutsford.co.uk Date recorded: 20 Feb 2026 Listen and subscribe - https://www.interpretingwine.com/listen CONTACT ME: Email: [email protected] SOCIAL LINKS: Instagram - https://www.interpretingwine.com/instagram/ Facebook - https://www.interpretingwine.com/facebook Youtube - https://www.interpretingwine.com/youtube Twitter X - https://www.interpretingwine.com/twitter Linkedin - https://www.interpretingwine.com/linkedin Market Pulse UK series direct links Series Link: https://www.interpretingwine.com/MPUKFeb26 Episode Link: Episode 604 at https://www.interpretingwine.com/listen
Ep 603: Tom Grater, Crystal Palace Wine Club, Market Pulse UK, Part 5/6
2026/07/30
If you know someone who would enjoy this episode please share the direct link: www.interpretingwine.com/603 If you really enjoyed it please leave the episode an iTunes review on the same link. Thanks! 👌👌 Intro and outro music The New Investors http://newinvestors.dk/ Contact: [email protected] GUEST CONTACT: Tom Grater, Crystal Palace Wine Club https://www.crystalpalacewineclub.com Date recorded: 19 Feb 2026 Listen and subscribe - https://www.interpretingwine.com/603 CONTACT ME: Email: [email protected] SOCIAL LINKS: Instagram - https://www.interpretingwine.com/instagram/ Facebook - https://www.interpretingwine.com/facebook Youtube - https://www.interpretingwine.com/youtube Twitter X - https://www.interpretingwine.com/twitter Linkedin - https://www.interpretingwine.com/linkedin Market Pulse UK series direct links Series Link: https://www.interpretingwine.com/MPUKFeb26 Episode Link: https://www.interpretingwine.com/603 - Tom Grater, Crystal Palace Wine Club
Ep 602: Jiachen Lu, CORD by Le Cordon Bleu, Market Pulse UK, Part 4/6
2026/06/24
Register for the Market Pulse UK report at http://interpretingwine.com/mpukreport   If you know someone who would enjoy this episode please share the direct link: www.interpretingwine.com/602 If you really enjoyed it please leave the episode an iTunes review on the same link. Thanks! 👌👌 Intro and outro music The New Investors http://newinvestors.dk/ Contact: [email protected] GUEST CONTACT: Jiachen Lu, CORD by Le Cordon Bleu https://www.instagram.com/the_pairing_life Date recorded: 19 Feb 2026 Listen and subscribe - https://www.interpretingwine.com/602 CONTACT ME: Email: [email protected] SOCIAL LINKS: Instagram - https://www.interpretingwine.com/instagram/ Facebook - https://www.interpretingwine.com/facebook Youtube - https://www.interpretingwine.com/youtube Twitter X - https://www.interpretingwine.com/twitter Linkedin - https://www.interpretingwine.com/linkedin Market Pulse UK series direct links Series Link: https://www.interpretingwine.com/MPUKFeb26 Episode Link: https://www.interpretingwine.com/602 - Jiachen Lu, CORD by Le Cordon Bleu
Ep 601: David Lapsey, Ostair Consultancy, Market Pulse UK (Feb 2026), Part 3/6
2026/06/09
Register for the Market Pulse UK report at http://interpretingwine.com/mpukreport If you know someone who would enjoy this episode please share the direct link: www.interpretingwine.com/601 If you really enjoyed it please leave the episode an iTunes review on the same link. Thanks! 👌👌 Intro and outro music The New Investors http://newinvestors.dk/ Contact: [email protected] GUEST CONTACT: David Lapsey, Ostair Consultancy https://www.ostairconsultancy.co.uk Date recorded: 13 Feb 2026 Listen and subscribe - https://www.interpretingwine.com/601 CONTACT ME: Email: [email protected] SOCIAL LINKS: Instagram - https://www.interpretingwine.com/instagram/ Facebook - https://www.interpretingwine.com/facebook Youtube - https://www.interpretingwine.com/youtube Twitter X - https://www.interpretingwine.com/twitter Linkedin - https://www.interpretingwine.com/linkedin Market Pulse UK series direct links Series Link: https://www.interpretingwine.com/MPUKFeb26 Episode Link: https://www.interpretingwine.com/601 - David Lapsey, Ostair Consultancy
Ep 600: Ben Easey, Parade Wines, Market Pulse UK (Feb 2026), Part 2/6
2026/06/05
Register for the Market Pulse UK report at http://interpretingwine.com/mpukreport If you know someone who would enjoy this episode please share the direct link: www.interpretingwine.com/600 If you really enjoyed it please leave the episode an iTunes review on the same link. Thanks! 👌👌 Intro and outro music The New Investors http://newinvestors.dk/ Contact: [email protected] GUEST CONTACT: Ben Easey, Parade Wines https://www.paradewines.com Date recorded: 11 Feb 2026 Listen and subscribe - https://www.interpretingwine.com/600 CONTACT ME: Email: [email protected] SOCIAL LINKS: Instagram - https://www.interpretingwine.com/instagram/ Facebook - https://www.interpretingwine.com/facebook Youtube - https://www.interpretingwine.com/youtube Twitter X - https://www.interpretingwine.com/twitter Linkedin - https://www.interpretingwine.com/linkedin Market Pulse UK (Feb 2026) direct links  Series Link: https://www.interpretingwine.com/MPUKFeb26 Episode Link: https://www.interpretingwine.com/600 - Ben Easey, Parade Wines
Ep 599: Bert Blaize, North Norfolk Cellars, Market Pulse UK (Feb 2026), Part 1/6
2026/03/09
Register for the Market Pulse UK report at http://interpretingwine.com/mpukreport If you know someone who would enjoy this episode please share the direct link: www.interpretingwine.com/599 If you really enjoyed it please leave the episode an iTunes review on the same link. Thanks! 👌👌 Intro and outro music The New Investors http://newinvestors.dk/ Contact: [email protected] GUEST CONTACT: Bert Blaize, North Norfolk Cellars https://www.nnc.wine Date recorded: 11 Feb 2026 Listen and subscribe - https://www.interpretingwine.com/599 CONTACT ME: Email: [email protected] SOCIAL LINKS: Instagram - https://www.interpretingwine.com/instagram/ Facebook - https://www.interpretingwine.com/facebook Youtube - https://www.interpretingwine.com/youtube Twitter X - https://www.interpretingwine.com/twitter Linkedin - https://www.interpretingwine.com/linkedin Market Pulse UK (Feb 2026) direct links  Series Link: https://www.interpretingwine.com/MPUKFeb26 Episode Link: https://www.interpretingwine.com/599 - Bert Blaize, North Norfolk Cellars
Ep 598: Melissa Aellen, Linganore Winecellars, Winery Fingerprint Series, Part 6
2026/01/08
If you work at a winery, a producer group or region, register for book updates and be the first to hear about live events at www.interpretingwine.com/wf2026  Today's conversation features Melissa Aellen, Linganore Winecellars. Melissa is my first ever guest from Maryland, a US state with over 80 wineries.  Linganore Winecellars are the largest producer in the state. Sitting on 230 acres of rolling countryside, with 80 acres under vine, producing over 30 grape, fruit, and honey wines. This conversation leans into discovery, which makes sense as I am yet to visit Maryland.  But this didn't hold us back. As Melissa and I were ultimately able to develop a powerful winery fingerprint, which she is keen to test within the local community. How did we do? How did we get there? Listen on to find out. If you know someone who would enjoy this episode please share the direct link: www.interpretingwine.com/598 If you really enjoyed it please leave the episode an iTunes review on the same link. Thanks! 👌👌 Intro and outro music The New Investors http://newinvestors.dk/ Contact: [email protected] GUEST CONTACT: Melissa Aellen, Linganore Winecellars https://www.linganorewines.com Date recorded: 25 Nov 2025 Listen and subscribe - https://www.interpretingwine.com/598 CONTACT ME: Email: [email protected] Winery Fingerprint series direct links Series link: https://www.interpretingwine.com/wfpod Episode link: https://www.interpretingwine.com/598 - Melissa Aellen, Linganore Winecellars
Ep 597: Theresa Breuer, Weingut Georg Breuer, Winery Fingerprint Series, Part 5
2026/01/05
If you work at a winery, a producer group or region, register for book updates and be the first to hear about live events at www.interpretingwine.com/wf2026  Today's conversation features Theresa Breuer, Weingut Georg Breuer in Rheingau, Germany. I visited the winery in July 2024 at the invitation of Wines of Germany. Theresa shows that applying the model to a multi-generational family business can uncover something quite unique. And their Winery Fingerprint matches perfectly to their business focus of distribution through a network of international partners. I really love what we discovered together in this episode and how the Winery Fingerprint model accurately and meaningfully captures their story. If you know someone who would enjoy this episode please share the direct link: www.interpretingwine.com/597 If you really enjoyed it please leave the episode an iTunes review on the same link. Thanks! 👌👌 Intro and outro music The New Investors http://newinvestors.dk/ Contact: [email protected] GUEST CONTACT: Theresa Breuer, Weingut Georg Breuer https://www.georg-breuer.com Date recorded: 12 Nov 2025 Listen and subscribe - https://www.interpretingwine.com/597 CONTACT ME: Email: [email protected] SOCIAL LINKS: Instagram - https://www.interpretingwine.com/instagram/ Facebook - https://www.interpretingwine.com/facebook Youtube - https://www.interpretingwine.com/youtube Twitter X - https://www.interpretingwine.com/twitter Linkedin - https://www.interpretingwine.com/linkedin Winery Fingerprint series direct links Series link: https://www.interpretingwine.com/wfpod Episode link: https://www.interpretingwine.com/597 - Theresa Breuer, Weingut Georg Breuer
Ep 596: Joe Wiens, Lost Ranch Winery, Winery Fingerprint Series, Part 4
2026/01/01
If you work at a winery, a producer group or region, register for book updates and be the first to hear about live events at www.interpretingwine.com/wf2026  Today's conversation features Joe Wiens of Lost Ranch Winery. He provides the ultimate test of the Winery Fingerprint.  Having recently appeared discussing Wiens Cellars.  Across his two projects he's in the Same region - Temecula California. Same person - Joe Wiens. But Very different wineries.  So Is the Winery Fingerprint able to deliver something totally unique and differentiated for each? Listen on to find out what we come out with. If you know someone who would enjoy this episode please share the direct link: www.interpretingwine.com/596 If you really enjoyed it please leave the episode an iTunes review on the same link. Thanks! 👌👌 Intro and outro music The New Investors http://newinvestors.dk/ Contact: [email protected] GUEST CONTACT: Joe Wiens, Lost Ranch Winery https://www.lostranchwinery.com Date recorded: 25 Nov 2025 Listen and subscribe - https://www.interpretingwine.com/596 CONTACT ME: Email: [email protected] SOCIAL LINKS: Instagram - https://www.interpretingwine.com/instagram/ Facebook - https://www.interpretingwine.com/facebook Youtube - https://www.interpretingwine.com/youtube Twitter X - https://www.interpretingwine.com/twitter Linkedin - https://www.interpretingwine.com/linkedin Winery Fingerprint series direct links Series link: https://www.interpretingwine.com/wfpod Episode link: https://www.interpretingwine.com/596 - Joe Wiens, Lost Ranch Winery
Ep 595: Joe Wiens, Wiens Cellars, Winery Fingerprint Series, 3/26
2025/12/29
If you work at a winery, a producer group or region, register for book updates and be the first to hear about live events at www.interpretingwine.com/wf2026  Today's conversation features Joe Wiens, Wiens Cellars. Joe features twice in this series for two different projects, both in Temecula, Southern California, where I visited in June 2025 at the invitation of Temecula Wines. Joe shows that the Winery Fingerprint model can uncover something quite different, even for the same person at different wineries. With the two projects reflecting the choice offered by Temecula, these two episodes show how projects within the same region can attract different audiences. And give visitors a reason to visit both.  I really love what we discovered together in this episode and how the Winery Fingerprint model accurately and meaningfully captures their story. If you know someone who would enjoy this episode please share the direct link: www.interpretingwine.com/595 If you really enjoyed it please leave the episode an iTunes review on the same link. Thanks! 👌👌 Intro and outro music The New Investors http://newinvestors.dk/ Contact: [email protected] GUEST CONTACT: Joe Wiens, Wiens Cellars https://https://www.wienscellars.com Date recorded: 5 Nov 2025 Listen and subscribe - https://www.interpretingwine.com/595 CONTACT ME: Email: [email protected] SOCIAL LINKS: Instagram - https://www.interpretingwine.com/instagram/ Facebook - https://www.interpretingwine.com/facebook Youtube - https://www.interpretingwine.com/youtube Twitter X - https://www.interpretingwine.com/twitter Linkedin - https://www.interpretingwine.com/linkedin Winery Fingerprint series direct links Series link: https://www.interpretingwine.com/wfpod Episode link: https://www.interpretingwine.com/595 - Joe Wiens, Wiens Cellars
Ep 594: Steven Thompson, Analemma Wines, Winery Fingerprint Series, 2/26
2025/12/11
Today's conversation features Steven Thompson of Analemma Wines in Mosier on the Oregon side of the Columbia Gorge. Hearing his origin story we get a sense of both his deeper motivations and twists and turns on the way. But as you will hear, I believe to break through the noise more effectively they need something much sharper.  And listening back to this episode I really love what we discovered together and based on my own experience of visiting Analemma I think my proposed Analemma Winery Fingerprint can be a powerful tool for more efficient customer outreach and engagement. If you work at a winery, a producer group or region, register for book updates and be the first to hear about live events at www.interpretingwine.com/wf2026  If you know someone who would enjoy this episode please share the direct link: www.interpretingwine.com/594 If you really enjoyed it please leave the episode an iTunes review on the same link. Thanks! 👌👌 Intro and outro music The New Investors http://newinvestors.dk/ Contact: [email protected] GUEST CONTACT: Steven Thompson, Analemma Wines https://www.analemmawines.com Date recorded: 6 November 2025 Listen and subscribe - https://www.interpretingwine.com/594 CONTACT ME: Email: [email protected] SOCIAL LINKS: Instagram - https://www.interpretingwine.com/instagram/ Facebook - https://www.interpretingwine.com/facebook Youtube - https://www.interpretingwine.com/youtube Twitter X - https://www.interpretingwine.com/twitter Linkedin - https://www.interpretingwine.com/linkedin Winery Fingerprint series direct links (26) https://www.interpretingwine.com/594 - Steven Thompson, Analemma Wines
Ep 593: Savannah Mills, Winemaker at Brick House Vineyards, Winery Fingerprint Series
2025/12/08
If you work at a winery, a producer group or region, register for book updates and be the first to hear about live events at www.interpretingwine.com/wf2026  Brick House should be a familiar name, not just because of their stellar wines, but because Brick House founder Doug Tunnell is a two-time Interpreting Wine guest.  With Savannah having now taken the reins of the operation there is naturally a period of adaptation. A fascinating time to reflect on what made the brand so successful in the first place and what it aspires to be going forward. I really love what we discovered together in this episode and how the Winery Fingerprint model accurately and meaningfully captures their story. If you know someone who would enjoy this episode please share the direct link: www.interpretingwine.com/593 If you really enjoyed it please leave the episode an iTunes review on the same link. Thanks! 👌👌 Intro and outro music The New Investors http://newinvestors.dk/ Contact: [email protected] GUEST CONTACT: Savannah Mills, Winemaker at Brick House Vineyards https://www.brickhousewines.com Date recorded: 6 November 2025 Listen and subscribe - https://www.interpretingwine.com/593 CONTACT ME: Email: [email protected] SOCIAL LINKS: Instagram - https://www.interpretingwine.com/instagram/ Facebook - https://www.interpretingwine.com/facebook Youtube - https://www.interpretingwine.com/youtube Twitter X - https://www.interpretingwine.com/twitter Linkedin - https://www.interpretingwine.com/linkedin Winery Fingerprint series direct links (26) https://www.interpretingwine.com/593 - Savannah Mills, Winemaker at Brick House Vineyards
Ep 592: Maryam Ahmed, Maryam + Company, Mosaic of Wine Series 2
2025/05/01
We close out the Mosaic of Wine series today in the company of Maryam Ahmed, Maryam + Company The Mosaic of Wine intro Maryam Ahmed Origin Story - Hospitality focus, Creating a wine brand Culture - Storytelling development and allowing consumers to participate in the story Expertise x Challenge - Seeking challenge and having values challenged over time Service - Field Blends, Challenging the storytelling narrative in regions, Lodi edition Purpose - Teaching Contact Details and Outro If you know someone who would enjoy this episode please share the direct link: www.interpretingwine.com/592 If you really enjoyed it please leave the episode an iTunes review on the same link. Thanks! 👌👌 Intro and outro music The New Investors http://newinvestors.dk/ Contact: [email protected] GUEST CONTACT: Maryam Ahmed, Maryam + Company https://www.maryamandcompany.com Date recorded: 28 April 2025 Listen and subscribe - https://www.interpretingwine.com/592 CONTACT ME: Email: [email protected] SOCIAL LINKS: Instagram - https://www.interpretingwine.com/instagram/ Facebook - https://www.interpretingwine.com/facebook Youtube - https://www.interpretingwine.com/youtube Twitter X - https://www.interpretingwine.com/twitter Linkedin - https://www.interpretingwine.com/linkedin
Ep 591: Raimonds Tomsons, Mosaic of Wine Series 2
2025/04/28
We continue the Mosaic of Wine series today in the company of Raimonds Tomsons The Mosaic of Wine intro Raimonds Tomsons Origin Story - Soviet Union Culture - Baltics success in sommelier competitions Expertise - WSET Diploma studies, Training sessions Challenge - Input needed to acquire wine knowledge Service - Giving back to sommelier community, Incremental feedback Purpose - Big Goals and Ambitions Contact Details and Outro If you know someone who would enjoy this episode please share the direct link: www.interpretingwine.com/591 If you really enjoyed it please leave the episode an iTunes review on the same link. Thanks! 👌👌 Intro and outro music The New Investors http://newinvestors.dk/ Contact: [email protected] GUEST CONTACT: Raimonds Tomsons https://www.instagram.com/raimonds.tomsons Date recorded: 26 April 2025 Listen and subscribe - https://www.interpretingwine.com/591 CONTACT ME: Email: [email protected] SOCIAL LINKS: Instagram - https://www.interpretingwine.com/instagram/ Facebook - https://www.interpretingwine.com/facebook Youtube - https://www.interpretingwine.com/youtube Twitter X - https://www.interpretingwine.com/twitter Linkedin - https://www.interpretingwine.com/linkedin
Ep 590: Amelia Jukes, Mosaic of Wine Series 2
2025/04/24
We continue the Mosaic of Wine series today in the company of Amelia Jukes Amelia Jukes Origin Story - Discovering wine and a love for Australia, Hallowed Ground Culture - Events to successfully bridge the gap to Australia Expertise - Standing out in the crowded London event scene,  Challenge - Changing misconceptions about Australia, Undervalued Australian Fine Wines, Domestic Market vs Export? Service - State by State Tasting 5 year perspective, Tasting Feedback and Influence Purpose - Conversations between winemakers Contact Details and Outro If you know someone who would enjoy this episode please share the direct link: www.interpretingwine.com/590 If you really enjoyed it please leave the episode an iTunes review on the same link. Thanks! 👌👌 Intro and outro music The New Investors http://newinvestors.dk/ Contact: [email protected] GUEST CONTACT: Amelia Jukes https://www.instagram.com/ameliajukes Next Generation Grenache tasting - 28 April 2025 https://www.eventbrite.co.uk/e/next-generation-grenache-the-new-wave-of-premium-australian-grenache-tickets-1289586340459 State By State Chardonnay - 11 Jun 2025 https://www.eventbrite.co.uk/e/state-by-state-chardonnay-a-five-year-perspective-tickets-1320852137299   Date recorded: 22 April 2025 Listen and subscribe - https://www.interpretingwine.com/590 CONTACT ME: Email: [email protected] SOCIAL LINKS: Instagram - https://www.interpretingwine.com/instagram/ Facebook - https://www.interpretingwine.com/facebook Youtube - https://www.interpretingwine.com/youtube Twitter X - https://www.interpretingwine.com/twitter Linkedin - https://www.interpretingwine.com/linkedin

Podcast reviews

Read Interpreting Wine Podcast podcast reviews


4.4 out of 5
27 reviews
★★★★★
Alexstrath1 2021/09/21
Amazing host with great stories
Lawrence is one of the best hosts - you can tell he truly respects the wine world and brings on incredibly knowledgeable guests to share their passion...
★★★★★
krolando 2021/01/22
Great Series of Informative Interviews
These podcasts were a godsend for me as I prepare for my final WSET Diploma exam. With the exam delays related to Covid, I had, admittedly, gotten a ...
★★★★★
wine stewardess 2021/01/18
WSET diploma student summit
This is by far the best information I’ve ever had in attacking the WSET diploma. I enjoyed all of the participants and learned loads from each one. T...
★★★★★
foodwineclick 2021/01/18
Diploma interviews
Nice set of interviews with award winning Diploma students. Generally good information, however all were from the old system so some content no longer...
★★★★★
Staci54115 2017/11/13
Intriguing info on Spanish wines
Lawrence is very passionate about Spanish wines and it shows in the personal touch he gives each of his podcasts. He goes deeper into the regions and ...
★★★★★
ElleC11 2017/10/23
Specific and engaging
If you want to get to know the bodegas of Spain, or just learn about wine styles new to you this is a great resource! I love the focus on cava.
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