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If you have been hearing that launches are dead, webinars are dead, and courses don't sell anymore, this episode is your proof otherwise. My friend Miriam Schulman, luxury market messaging and pricing strategist and author of Artpreneur, just had a launch that crossed $200,000. And she sells to artists. In this conversation, Miriam walks through her entire launch framework, from her free and VIP bootcamp structure to her three-tier offer ladder. Then we get into how she uses AI, not to crank out more content, but to diagnose why people were not buying, critique her slide decks and emails, and build offers people actually want. In this episode, we cover: Why "launches don't work anymore" is a story, not a factThe exact structure of Miriam's 5-day bootcamp launchHow one offer fix took her from 60 VIPs to 160The five selling avoidance archetypes she built with AIHow to use AI as a launch coach to critique your slides and emailsThe council of elders technique for getting sharper AI feedbackWhy AI makes good marketers better and struggling marketers worse

What if just 15 minutes a day with AI could completely transform your productivity? In this episode, I share the exact daily routine I use and recommend to my clients. It is simple enough to do every single day, and that is exactly why it works. The people who get the most out of AI are not the ones who spend hours learning prompts or mastering every feature. They are the people who show up every day with a simple routine. This episode gives you that routine, step by step. In this episode, I cover: The three-part daily AI routine that takes just 15 minutesHow to use a Brain Dump to get everything out of your head and give AI contextWhy asking for your Priority Pick changes how you approach your entire dayHow to use a Quick Win to build momentum through dopamine and follow-throughWhy keeping one running conversation thread is a game-changerThe science behind why small completed tasks make you want to keep goingPro tips to make the routine stick, including same time same place, and why your brain dump does not need to be perfect I also share why the best productivity system is the one you actually use, and how committing to this routine for 30 days can change the way you run your business. Grab the free companion guide, The 15-Minute AI Routine: Your Daily Productivity System, at jenlehner.com/101. It walks you through everything from this episode so you can start using it tomorrow morning. Try this routine for seven days and come tell me what shifted. Screenshot your brain dump and share it on Instagram stories. Tag me @jen_lehner. I would love to see it and cheer you on.

If you have been following the buzz around Matt Shumer's viral article "Something Big Is Happening," you have probably noticed it sparked a massive debate. Some people are panicking. Others are rolling their eyes. In this episode, instead of picking a side, I break down all of the major counter-arguments, and share the surprising common ground where everyone actually agrees. What emerged is more useful than any single hot take. Whether you lean toward the "sky is falling" camp or the "it's all hype" crowd, the real gold lives in the middle. And that is exactly what this episode is about. In this episode, I cover: The four points of agreement across Shumer, Gary Marcus, Ben Bentzin, Jeremy Kahn, and other expertsWhy even the harshest critics are not telling you to ignore AIHow to use the "one hour a day" rule as a practical professional development strategyWhat a week of daily AI experimentation actually looks like for a business ownerWhy AI's emerging "taste and judgment" capability should get your attentionThe Gen X advantage when it comes to working with AI tools I also share my own experience with AI demonstrating something that felt like genuine insight, not just pattern matching, and why I am no longer sure that "nuance jobs" are as safe as we think. This episode is designed to cut through the noise and give you a clear, practical path forward, no matter where you fall in the AI debate. Try the one hour a day challenge for just one week and come tell me what you discover. DM me on Instagram at @jen_lehner. I genuinely want to hear about it.

If you have ever opened ChatGPT, Claude, Gemini, or another AI tool and felt unsure where to start, this episode will give you clarity. This is one of the most common questions I hear, and in this episode, I walk you through how to think about AI tools in a way that removes confusion and decision fatigue. Instead of chasing the “best” tool, you will learn how to approach AI strategically so it actually supports your work instead of slowing you down. Rather than reviewing tools feature by feature, this episode focuses on how to decide which AI to use based on the task in front of you. You will hear how I evaluate different tools, how I think about their strengths, and how I personally use multiple AI tools together without overcomplicating my workflow. In this episode, I cover:Why most AI tools can handle the majority of business tasksWhat actually matters when choosing between popular AI toolsHow to match the right tool to the right taskThe mindset shift that eliminates analysis paralysis with AIHow to explore multiple tools without wasting time or moneyWhat to know about free versus paid AI plans I also share how I personally use different AI tools for writing, research, content creation, and day-to-day business work, along with the framework I recommend if you are just getting started. This episode is designed to help you stop overthinking AI and start using it with confidence. After you listen, DM me on Instagram at @jen_lehner and tell me which tool you are most curious to try next. I would love to hear.

If you have been using AI and feeling like the output is generic or off, this episode will change how you use it. The issue is usually not the tool. It is the lack of context. In this episode, I share how to create a Core Prompt, a single document that helps AI understand your business, your audience, and your voice. A Core Prompt gives AI a clear source of truth so you are not starting from scratch every time. The result is better output, less editing, and responses that actually sound like you. In this episode, I cover: Why AI sounds generic without proper contextHow one document can dramatically improve your AI resultsHow to use a Core Prompt as an onboarding guide for AI toolsWhere to store and reuse it across platforms I also walk through how to create your Core Prompt in a practical way and how I use it inside tools like Claude and NotebookLM (and everywhere!) to keep everything consistent and on brand. This is a foundational episode that makes everything you do with AI easier and more effective. Don’t miss this episode and let me know your thoughts after you listen. I always love hearing from you. DM me on Instagram @jen_lehner

This episode is a must-listen if you're a solopreneur or small business owner who's curious about AI but doesn’t speak “tech.” I sat down with Jacob Bank, founder and CEO of Relay.app—a no-code platform that lets you build your own AI agents (even if you’ve never written a line of code). Jacob shares exactly how he uses 40+ AI agents to run marketing, support, sales, finance, and more... all without a team. This isn’t theoretical. Jacob is doing this right now—running a full company solo, with the help of AI.  What You’ll Learn in This Episode: What an AI agent actually is (and why it's not just a chatbot)The simple 5-step workflow Jacob uses for repurposing content on autopilotThe one chart that changed everything (hint: it's got 40 AI agents on it)How to think in flowcharts instead of tech termsWhy AI is still underhyped—yes, underhypedThe critical skill that every solopreneur should start building now This is one of those episodes you’ll return to whenever you’re ready to take your business automation to the next level—it’s that good. Mentioned in this episode: Relay.app Commercial Relay.app Commercial

In this episode, I sit down with ManyChat expert, Mel Eilers, to uncover how to unlock explosive engagement, higher conversions, and seamless customer experiences through the power of DM automation. If you’ve been sleeping on ManyChat—or if you’ve barely scratched the surface—this conversation will blow your mind. We dig into how Instagram and ManyChat have evolved, why DM automation is absolutely critical for lead generation today, and simple strategies you can implement this week (even if you’re a total beginner). Mel shares real-world case studies, the latest AI integrations, and actionable tips to avoid the pitfalls that many businesses make when automating. What You’ll Learn in This Episode: What exactly is ManyChat—and why it’s 100% Meta-approvedWhy DM automation skyrockets your conversion rates compared to link-in-bio strategiesHow to set up your first "lead magnet" flow inside the DMsStory triggers, Live triggers, and 10+ ways to automate lead captureHow (and when) to use DM automations without annoying your followersThe power of conditional logic and tagging to personalize your marketingCommon mistakes brands make—and how to avoid themTwo powerful case studies: one for coaches, one for e-commerce brandsWhat you need to know about ManyChat's AI features and integrations with ChatGPT The golden rules of permission-based marketing in 2025

In this episode, I sit down with LinkedIn expert, Scott Aaron to dig into what’s really working on LinkedIn right now—and what you absolutely need to stop doing. Whether you're brand new to the platform or trying to reignite your strategy, Scott drops an insane amount of wisdom (and practical steps) to turn LinkedIn into a business-building machine. From content strategy and newsletters to short-form video and avoiding dreaded "pitch slaps," this episode is packed with tools, tips, and new features you probably didn’t even know existed. What You’ll Learn in This Episode: Why only 1% of LinkedIn users post weekly—and how that’s your biggest opportunityThe exact 3-part weekly content strategy Scott recommends (hint: variety matters!)How to turn your LinkedIn profile into a lead-generating homepageWhy LinkedIn newsletters are the most powerful tool on the platform right nowHow to use LinkedIn Live and Events to build credibility (without being pushy)The surprising truth about LinkedIn’s support for AI—and the automation tools that will get you banned!Why short-form video is exploding on LinkedIn (and how to avoid getting throttled)Tips on filtering your network and connecting with the right people This is one of those episodes you’ll listen to more than once…it’s that good.

In this episode, I chat with international best-selling author, award-winning speaker, and marketing strategist Teresa Heath-Wareing about what really works in launching for 2025. If you've ever felt like launching is harder than it used to be, you're right! Teresa breaks down exactly why launches are failing today and how you can adapt your strategy to stay ahead. We cover everything from building an audience the right way, leveraging other people’s platforms, crafting a winning pre-launch strategy, and the paid workshop model that’s working like crazy right now. 🚀 What You’ll Learn in This Episode: Why launching has changed dramatically and what that means for your businessThe critical pre-launch strategy most people miss (and how to get it right)Real numbers and conversion rates you should expect from your launchesHow to leverage other people's audiences effectivelyThe power of paid workshops as a launch strategyWhy webinars aren't dead (and how to make them work in 2025)The exact math behind successful launches - from list size to conversion ratesA brilliant case study of making $26,000 from one reluctant webinar creatorWhy pre-launch content is more crucial than everThe new paid workshop strategy that's converting at 25%

In this episode, I had the pleasure of speaking with Mari Smith, widely known as the "Queen of Facebook" and a top social media thought leader. Mari is an in-demand keynote speaker, social media strategist, and author of The New Relationship Marketing. In this conversation, you’ll learn: 🌟 Mastering Facebook & Social Media Trends Mari shares her journey from Scotland to becoming a premier Facebook marketing expert.  (including the "Star Wars Day" coincidence that changed everything) Learn how her passions for relationships and technology fused into a career that has lasted nearly two decades. 🌟 Adapting to Algorithm Changes Why having 50 followers might now be better than having 50,000 (and the unexpected shift that's leveling the playing field for everyone) 🌟 The Power of Video Content The "hidden switch" most creators don't know about that could make your content go viral overnight (plus Mari's secret approach to testing content for free) 🌟 AI and Social Media Strategy Mari reveals the AI tools she refuses to work without in 2025 (and her yet-to-be-announced plans that could transform how we use social media) 🌟 Human Design in Business Mari introduces the Human Design System—a blend of science and spirituality—to help teams and individuals better understand their strengths and make decisions aligned with their natural energy. Discover how she uses it to create harmonious and effective teams. 🌟 Key Updates from Meta Why Mari believes Facebook's latest changes could create a "hot mess" (and the surprising reason she thinks Meta might be filling your feed with AI) 🌟 Practical Tips for Marketers The counter-intuitive approach Mari uses that goes against everything most marketers believe (but is working better than ever) 🌟 Looking Ahead to 2025 Mari shares her vision for the future, including exciting plans to integrate AI and Human Design into her work to empower individuals and businesses. Whether you’re a marketer, business owner, or just curious about the latest trends in social media and AI, this episode is packed with insights and strategies to help you grow and thrive in the digital landscape.

In this episode, I had the pleasure of talking with Matt Brown, a seasoned copywriter, full-stack marketer, and email deliverability expert. In this conversation, you’ll learn: 📧 The Fundamentals of Email Deliverability: Matt breaks down the importance of email deliverability and explains the difference between deliverability and placement, providing insights into why your emails might not be reaching your audience. 📧 Key Factors Affecting Email Reputation: We discuss how sender reputation, IP reputation, and domain setup impact your email deliverability and what you can do to improve it. 📧 Avoiding Common Email Pitfalls: From spam filters to image file sizes, Matt shares best practices for keeping your emails out of the spam folder and ensuring they land where they’re most likely to be seen. 📧 The Power of List Hygiene: Matt emphasizes the importance of regular list cleaning and how to use tools to keep your email list healthy and engaged. 📧 Engaging Content Tips: Learn about simple strategies to get more replies, which in turn boosts deliverability, and how to make your emails more engaging from the start. 📧 Resources for Copywriting: Matt shares his go-to resources for becoming a better copywriter and the unexpected sources of inspiration he turns to for email content. Whether you're a marketer or business owner, Matt’s insights are packed with actionable steps to take your email strategy to the next level. Listen in and learn how to optimize your email campaigns to grow your business!

In this episode, I dive into the powerful impact of hosting local workshops for your business. As a solopreneur who's been feeling a bit isolated lately, I share how I'm tackling this challenge head-on by organizing a local workshop.

In this short episode, I share a heartbreaking story that highlights the growing issue of loneliness, especially for solopreneurs and remote workers. It got me thinking about how important it is to stay connected, not just for our personal well-being, but also for our business success. I talk about simple ways to reach out to others and build meaningful connections—whether it's checking in on neighbors, joining social activities, or nurturing professional relationships. If you’ve been feeling isolated lately, I hope this episode gives you some ideas to break out of that loneliness and strengthen your connections. Key takeaways: The importance of checking in on those who live alone.Fun and easy social activities you can try.Practical ways to nurture both personal and professional relationships.

In this episode, I sat down with Greg Merrilees, the founder and director of Studio 1 Design, a leading web design and branding agency. In this episode, you’ll learn: 💻 The Power of Conversion-Focused Design: Greg explains the shift from traditional brochure websites to marketing-driven designs that guide visitors based on their intent. 💻 Key Elements of a High-Converting Website: Greg and I discuss why it’s important to cater to cold, warm, and hot visitors by offering lead magnets, clear pathways, and personalized messaging. 💻 Website Audit Insights: Greg highlights common website mistakes and shares practical solutions to improve clarity, user experience, and conversions. 💻 The Role of AI in Website Design: Greg talks about how AI tools can enhance website efficiency, streamline processes, and help identify unique selling propositions. 💻 Pop-Ups, Auto-Play Videos, and More: We dive into the best practices for pop-ups and why autoplay videos can hurt your conversion rates. 💻 Real-Life Case Studies: Greg shares some of his favorite success stories, including how Evan Marc Katz tripled his opt-in rates with just a simple website tweak. Whether you're a seasoned entrepreneur or just starting out, Greg's insights will give you the tools you need to create a high-performing, conversion-driven website.

In this episode, I’m doing something a little different. It’s a short, seven-minute deep dive into how AI can act as your thought partner in business—going way beyond just task automation. You’ll hear a fascinating conversation discussing how AI can enhance visionary thinking, data analysis, and marketing strategies. But there's a twist. It's a short episode so stay til the end as I share something that will absolutely blow your mind!🤯