Advertise on podcast: Raise Your Visibility Online – LinkedIn, Video & B2B Marketing for Professionals

What's the real engine behind turning online visibility into paying clients? According to email marketing expert Minal Patel, it's not your social media following — it's your email list. In this episode, LinkedIn expert Louise Brogan sits down with Minal for a wide-ranging, practical conversation about everything email marketing: how to build a list from scratch, how often to send, single vs. double opt-in, writing subject lines, improving deliverability, and — crucially — how to actually sell through email without feeling sleazy about it. Whether you're a solo service provider who's been putting off pressing send, or a business owner sitting on a dormant list, this episode is packed with honest, no-fluff advice to help you show up consistently in your subscribers' inboxes and convert that trust into revenue. About the GuestMinal Patel is an email marketing strategist with over 12 years in the industry, including four years at Constant Contact. For the past decade she has run her own business, Marketing by Minal, helping solo and small service providers build confident, consistent email systems they can manage themselves. She works primarily with coaches and consultants who want to turn their email lists into a genuine sales channel. 🔗 Connect with Minal: linkedin.com/in/minalpatel | marketingbyminal.com Key Timestamps00:00 — Introduction & why Louise's electric car died this morning02:30 — Minal's background: 12 years in email marketing, from Constant Contact to solo business05:30 — Why email marketing is the unsexy engine that actually drives sales07:00 — Starting from scratch: Minal began with two people on her list (her and her husband!)08:30 — The confidence problem: why people have a list but won't press send09:30 — Question from Raphael: how does a photographer build and use an email list?12:00 — GDPR, legitimate interest, and managing the unsubscribe link14:30 — Email vs. LinkedIn newsletters vs. Substack: do you need all three?17:30 — Simon's question: single opt-in vs. double opt-in — and why Manal thinks double opt-in is a waste of time20:00 — Tina's comment: email as a nurturing tool for long sales cycles21:00 — Louise's launch strategy: should you email your whole list or just warm leads?24:30 — The power of a waiting list (122 sign-ups before the doors even open)25:30 — Auto-clicks and privacy: why your open rates are probably lying to you29:00 — Subject lines: emojis, capital letters, and why there are no real "hacks"33:00 — Treating your subscribers' inboxes with respect36:00 — What turns an email into a sale? Why Manal didn't sell in email for her first 5–6 years40:00 — How many links should you include? (Spoiler: ideally one)44:00 — Deliverability, sender reputation, and why easy unsubscribing actually helps you53:00 — Cold email in B2B: what's working, what's not, and is Apollo legal?55:00 — Brittany's question: does including multiple outbound links hurt analytics?59:00 — Wrap-up and how to find Minal online Episode Highlights & Key Takeaways1. Email is where sales actually happenSocial media is borrowed land — you're at the mercy of the algorithm. Your email list is an asset you own. Louise is direct: most of her sales come from email, not social. If you're not building a list, you're building on sand. 2. Single opt-in wins — ditch the doubleWhen someone fills in your sign-up form, they've already given permission. Adding a second confirmation step creates friction at the exact moment interest is highest. If the very next email they receive isn't the thing they signed up for, you've already lost them. Manal's verdict: double opt-in is a waste of time. 3. Frequency matters less than consistencyOnce a week is a solid benchmark — but the most important thing is setting expectations upfront and sticking to them. If you tell people you'll email on Tuesdays, email on Tuesdays. Surprises break trust. 4. Your open rates are probably wrongApple Mail privacy settings pre-open emails to check for malicious links. Corporate IT firewalls click every link in an email. This means open rates and click rates are significantly inflated. Most email platforms now offer bot-suppression — turn it on. A lower number that's accurate is more useful than a high number that isn't. 5. Three or fewer links per emailClick rates drop sharply after three links. If you want people to take one action — join a waiting list, register for a webinar, download a resource — give them one link. One ask, one link. 6. Don't be afraid to sell in your emailsMinal didn't sell in email for the first five to six years of her business — and people kept asking how to work with her. The lesson: if you don't tell your list what you offer, they can't buy it. Be clear on what you're offering, what it solves, and what they need to do next. 7. Email and Substack / LinkedIn newsletters aren't competing — they're complementaryUse your email list to drive traffic to long-form content elsewhere. Not everyone who follows you on LinkedIn subscribes to your newsletter, and not everyone on your email list will find your Substack. Use each channel to feed the others. 8. Replies are goldWhen subscribers reply to your emails, it signals to email providers that you're a trusted sender. It improves deliverability. And it's just a lovely thing. Create emails that invite replies — ask questions, share opinions, be human. Resources & Tools MentionedConstant Contact — email marketing platform (constantcontact.com)Kit (formerly ConvertKit) — email marketing platform (kit.com)ActiveCampaign — email marketing & CRM platform (activecampaign.com)HubSpot — free CRM for managing leads and pipeline (hubspot.com)Eventbrite — event registration and ticketing (eventbrite.co.uk)Substack — long-form newsletter platform (substack.com)Ann Handley — newsletter at annhandley.com (Total Annarchy, published fortnightly)Jay Schwedelson — email marketing educator at subjectline.comApollo.io — B2B sales intelligence and lead generation platform Quotable Moments"When somebody has filled in your signup form, they're already giving you permission. They're filling it in and they're saying, I want the thing." — Minal Patel "People have given you their email address. It is a privilege to show up in their inbox. Treat it with respect." — Minal Patel "Your business absolutely, one hundred percent needs an email list. Social media is at the whimsy of the algorithm. Your email list is yours." — Louise Brogan Raise Your Visibility Live — Belfast, October 2025Mentioned throughout this episode: Louise's in-person conference in Belfast, featuring Minal Patel as a speaker alongside closing keynote Chris Brogan (no, not Louise's husband!). Pre-conference photography walking tour of BelfastWednesday night pre-partyFull day conference — ThursdayThursday evening socialFriday morning: St George's Market Belfast Early bird pricing available — see the link in the show notes. Connect & SubscribeLouise Brogan on LinkedIn: linkedin.com/in/louisebroganLouise's website: louisebrogan.comMinal Patel on LinkedIn: linkedin.com/in/minalpatelMarketing by Minal: marketingbyminal.com If you found this episode valuable, please subscribe, leave a review, and share it with a business owner who needs to finally start emailing their list.

We’re diving deep into the art of LinkedIn engagement, and if your posts aren’t getting the traction you hoped for, we’ve got the scoop on why. The fastest-growing accounts aren’t just churning out content; they’re investing time in conversations. I share a simple yet effective routine that blends your posting strategy with genuine networking—just 15 minutes a day can transform your LinkedIn presence. We’ll explore actionable insights like the “bell strategy” to keep you in the loop and how to craft thoughtful comments that spark interest. It’s all about building relationships and visibility, so get ready to elevate your online game and unlock real growth! Takeaways: Engaging in meaningful conversations on LinkedIn is crucial for network growth and visibility.Posting alone on LinkedIn won't guarantee success; combine it with active engagement strategies.To maximize your LinkedIn impact, spend 15 minutes daily fostering connections through thoughtful comments.Building relationships on LinkedIn involves both posting insightful content and engaging genuinely with others.Utilizing a 'quiet networking routine' can significantly enhance your visibility and authority online.Experimenting with posting frequency while integrating conversation strategies can lead to remarkable growth.

Louise Brogan is joined by Luke Sherran, owner of digital marketing agency Falcon Digital, to make the case that YouTube is no longer optional for B2B businesses. With over a billion views across his channels, Luke breaks down why most B2B companies are using YouTube wrong — creating bottom-of-funnel content when they actually need awareness — and what to do instead. They cover how to turn viewers into leads, why view counts aren't the most important metric, how YouTube and LinkedIn can work together as a content system, and the real time commitment businesses should expect when starting a channel. Whether you're just considering YouTube or you've already started and stalled, this episode gives you the practical framing to make it actually work for your business.

Today's conversation is all about the thrilling intersection of AI and entrepreneurship, featuring the dynamic Mike Russell, a prominent voice in the B2B space. We delve into the rapid evolution of AI tools and how they can empower business owners to optimize their operations, making complex tasks simpler and more efficient. Mike shares his insights on using AI effectively, including how to avoid the common pitfalls of getting lost in the tech rabbit hole. We also touch on the upcoming B2B Content Live event in Belfast, where attendees can expect to learn about cutting-edge strategies and connect with like-minded professionals. Join us as we unpack these exciting developments and share a few laughs along the way! Raise Your Visibility Online is all about empowering B2B companies and entrepreneurs to harness the power of LinkedIn and video in their marketing strategies. In this episode, Louise Brogan welcomes Mike Russell, a LinkedIn expert and dynamic speaker, to discuss the ever-evolving landscape of AI and its impact on content creation and marketing. Mike shares his insights on the latest AI tools and trends that businesses can leverage to enhance their visibility and reach. He highlights the importance of adaptability in the face of rapid technological changes, emphasizing that marketers need to stay ahead of the curve to maintain their competitive edge. The conversation dives deep into actionable strategies and real-world applications, making it clear that the future of marketing lies in the intersection of technology and creativity. One of the key takeaways from this episode is the need for businesses to embrace AI as an integral part of their marketing efforts. Mike discusses his experience in using various AI models, including Claude and Gemini, to streamline processes and improve productivity. He outlines how these tools can help marketers generate high-quality content, optimize their campaigns, and ultimately drive better results. Louise and Mike also touch on the importance of community and connection in the digital age, advocating for a balanced approach that combines technology with genuine human interaction. As they look towards the B2B Content Live event in October, the duo emphasizes the value of networking and learning from industry experts, encouraging listeners to engage actively in their professional communities. In a humorous exchange, Mike's excitement for the upcoming event shines through as he reflects on the unpredictable nature of AI discussions. Both speakers acknowledge that the landscape is constantly changing, making it essential for marketers to remain flexible and prepared for new developments. With a blend of insightful commentary and light-hearted banter, this episode not only educates listeners about the latest trends but also inspires them to take action and elevate their online presence. If you're looking to enhance your business visibility and connect with like-minded professionals, this episode is a must-listen! Takeaways: Louise Brogan emphasizes the power of leveraging LinkedIn and video for B2B success in business.Mike Russell shares his insights on adapting to rapidly changing AI technologies for effective presentations.The podcast discusses the importance of human connection in the face of advancing AI tools and automation.Listeners are encouraged to explore various AI tools, including Perplexity and Claude, for optimizing their work processes.The conversation highlights the balance between using AI for productivity while maintaining the value of human creativity.Community engagement and in-person events are seen as essential for personal connections in a tech-driven world. Companies mentioned in this episode: Louise BroganMike RussellChris BroganOpenClawOpenAIAnthropicGooglePerplexityGemini

Write your blog, and then repurpose it properly onto LinkedIn. The truth is, it’s not the quality of your content that’s the issue; it’s where you're sharing it. In this episode, we’ll show you how to repurpose your existing blog content into engaging LinkedIn posts that can reach thousands of potential clients. We’ll delve into the specifics of leveraging LinkedIn's unique platform to amplify your visibility and authority, ensuring that your hard-earned insights don’t go unnoticed. So, let’s get ready to elevate your content game and turn those hidden gems into visible leads! Transforming your blog into a LinkedIn lead magnet is not just an option; it's a necessity for savvy B2B marketers looking to maximize their reach and effectiveness. We've all been there – pouring hours into a blog post, crafting the perfect piece filled with insights, only to publish it and watch as it garners a mere handful of views. The reality is that while your blog is a treasure trove of knowledge, it often goes unnoticed, buried on your website where potential clients aren’t looking. This episode dives deep into the art of repurposing blog content for LinkedIn, revealing how to turn those hidden gems into powerful lead generation tools. We discuss the importance of understanding where your audience hangs out and how LinkedIn serves as a discovery engine for B2B professionals. Instead of letting your blog content languish in obscurity, we guide you on how to strategically share insights from your articles in a way that resonates with LinkedIn users. It’s not enough to simply link back to your blog; you need to create engaging, native content that prompts conversations. By the end of our chat, you'll have actionable strategies to amplify your reach, attract high-value leads, and see a real return on investment for your content. Get ready to shift your mindset and transform your blog into a lead generation powerhouse! We also tackle common pitfalls that many B2B marketers face, such as underutilizing their blog content or failing to engage with their audience directly on LinkedIn. Our goal is to empower you to position yourself as a thought leader in your industry, leveraging the insights you’ve already created to spark meaningful conversations and connections. Let’s not let that valuable content gather dust – it’s time to get it out there and get the visibility you deserve! Takeaways: Blog posts are valuable assets; repurposing them on LinkedIn can significantly increase their visibility.LinkedIn is where B2B decision-makers are actively seeking insights and solutions, making it essential for your strategy.Transform your existing blog content into engaging LinkedIn posts to connect with more prospects.Effective content on LinkedIn is not just about sharing links; it’s about creating native posts that encourage interaction.Utilizing LinkedIn’s algorithm can amplify your reach, bringing your insights to thousands of potential clients.Repurposing content isn't just recycling; it's strategically adapting your expertise to fit the platform's audience. Links referenced in this episode: jammydigital.com Companies mentioned in this episode: LinkedInYouTubeJammy Digital

We're diving deep into the world of LinkedIn content strategies, focusing on the crucial question: should you be using newsletters, articles, or both to grow your personal or business brand? This episode unpacks the differences between these two formats, highlighting how newsletters can help you build a loyal email list that delivers your insights directly to your audience's inboxes—no algorithm fighting required! We’ll explore actionable tactics for subscriber growth, the importance of consistency in publishing, and how to optimize your content for maximum impact. Plus, we’ll discuss the power of articles as authority builders that attract inbound leads and enhance your visibility online. So, grab your notebooks—it's time to level up your LinkedIn game! In our latest episode, we tackled the age-old question: newsletters or articles? We dove deep into the nuances of LinkedIn content creation, highlighting how newsletters can be a game-changer for building a loyal audience. By subscribing, your readers welcome your insights directly into their inboxes, allowing for a more intimate and direct form of engagement. This format isn’t just about sharing updates; it’s about cultivating a relationship with your audience through consistent, high-value content that encourages ongoing interaction. We discussed strategies for crafting engaging newsletters that go beyond quick reads, incorporating detailed insights and serialized content that keeps subscribers coming back for more. Switching gears, we examined the role of articles in establishing authority and driving traffic. Unlike the personal touch of newsletters, articles are your chance to demonstrate your expertise on a broader scale. They serve as permanent content that can attract inbound leads and enhance your visibility on search engines. We shared actionable tips for optimizing article titles, structuring content effectively, and ensuring that your articles remain relevant long-term. The conversation emphasized the importance of analytics in refining your approach—tracking subscriber growth, engagement rates, and audience feedback to continually enhance your content strategy. Our conclusion? Harmonizing newsletters and articles creates a dynamic duo that propels your LinkedIn presence to new heights, allowing you to engage meaningfully with your community while also positioning yourself as a thought leader in your industry. Takeaways: Creating a LinkedIn newsletter is a powerful strategy for building an email list that you control and nurture over time.Newsletters are not just posts; they are deep dives that allow for extensive storytelling and relationship building with your audience.To boost your newsletter's subscriber base, promote it in your regular posts and ensure it delivers real value consistently.Articles on LinkedIn serve as authority builders, acting as permanent content that can attract inbound leads through search.Optimize your LinkedIn articles using relevant keywords because they rank on Google and can generate long-term traffic for your brand.Engagement is key; responding to comments and participating in discussions can significantly enhance your visibility and connection with your audience.

Today's conversation dives deep into the intriguing concept of "lost in distance," especially in relation to LinkedIn and how we communicate our messages online. Fi Marshall and I unpack the surprising reality that many marketers are not measuring their LinkedIn analytics, which leaves them in a state of uncertainty about their effectiveness. We explore how this disconnect can hinder progress and how understanding the AI algorithms behind LinkedIn can actually enhance our visibility and engagement. As we share our experiences, we emphasize the importance of clarity and intention in our messaging—starting strong and keeping the focus on what truly matters to our audience. Join us as we challenge the norm, re-evaluate our strategies, and remind ourselves that in the world of marketing, both everything and nothing has changed. Takeaways: The term 'lost in distance' emphasizes how important it is to position key topics early in your content for better AI visibility.We discussed how the marketing landscape has shifted, yet foundational principles of human connection remain unchanged.Analytics are essential for marketers, as they help us understand what content resonates and drives engagement effectively.AI can enhance marketing strategies, but it requires thoughtful prompts and planning to truly benefit from its capabilities. Links referenced in this episode: louisebrogan.com

Today, we're diving into the nitty-gritty of creating content for LinkedIn, and I've got some solid insights to share. The key takeaway? Content on LinkedIn isn’t about performing; it’s about teaching and starting conversations. If you've ever felt that creating posts is a struggle, you're not alone, and it’s probably because you’re trying to impress rather than connect. Instead of broadcasting to a crowd, think about writing for one specific person—let's call her Sarah—who needs your help. I’ll walk you through frameworks that transform your posts into engaging, helpful content that resonates with your audience, helping you break free from the overthinking trap that so often holds us back. Let's get into it! Creating content for LinkedIn can often feel like a daunting task, especially when we think we need to impress a massive audience. Louise breaks down this misconception by emphasizing that content should be about teaching, not performing. She shares her insights on how to shift our mindset from trying to entertain or impress others to genuinely helping them. By focusing on the needs of our audience—asking ourselves what they want to learn rather than how we appear—we can create more meaningful connections and conversations on LinkedIn. Louise encourages us to think of one specific person when crafting our content, which not only simplifies the process but also makes it more relatable and impactful. This approach not only alleviates the pressure of needing to be perfect but also fosters genuine interactions that can lead to business opportunities. Throughout the episode, Louise introduces several frameworks for content creation that center around teaching and sharing valuable insights. These frameworks include the Lesson Post, the Process Post, and the Mistake Post, each designed to help us articulate our experiences and knowledge in ways that are beneficial to our audience. By sharing our lessons learned, actionable processes, and even our mistakes, we not only establish credibility but also create content that resonates with others. Ultimately, Louise's message is clear: the key to engaging content lies in our willingness to share knowledge and experiences that can genuinely help others, rather than performing for likes and validation. Takeaways: In today's episode, we discussed how creating content on LinkedIn should focus on teaching instead of performing, which can help alleviate the pressure many feel when sharing their insights.Instead of aiming to reach a large audience, we should concentrate on starting meaningful conversations with one person at a time to foster genuine connections.By addressing the specific needs and questions of our audience, we can create content that is not only relatable but also provides real value to our network.I shared several content frameworks that can guide you through creating engaging posts, such as lesson posts, process posts, mistake posts, and observation posts, each serving a unique purpose.One of the biggest barriers to posting on LinkedIn is overthinking; instead of questioning the quality of our content, we should focus on whether it helps someone in need.Lastly, I emphasized that our goal should be to help others through our content, making it a conversation rather than a performance, which is key to building a strong online presence. Links referenced in this episode: louisebrogan.com/frameworks Companies mentioned in this episode: Louise BroganLinkedInChatGPT

This week, we’re diving into the fascinating shift happening in the online course industry, spotlighting Amy Porterfield's recent decision to close her Digital Course Academy. As we unpack this change, we explore how more entrepreneurs are gravitating towards community and accountability rather than solitary course completion. I’ve seen this trend myself in my own business, where I’m focusing more on intimate group learning experiences that foster engagement and support. We also chat about the importance of staying aware of what’s happening in our industries and how that can influence our own strategies for growth. So, grab your snow shovels—or just a cozy drink—and let’s get into the nitty-gritty of evolving business models and the joy of doing what we love! Louise opens the discussion with a light-hearted anecdote about the recent snowfall, which provided a rare opportunity for her family to build snowmen. This cheerful moment sets the tone for a deeper conversation about the evolving landscape of online business coaching, particularly in the realm of LinkedIn and digital courses. Drawing from her experiences, Louise reflects on the recent announcement by Amy Porterfield regarding the closure of her popular Digital Course Academy. This pivot reflects a broader trend in the online education space, where more entrepreneurs are seeking personalized support rather than traditional course formats. Louise emphasizes the importance of community and accountability, noting that her own accelerator program is filling up as more people seek guidance in their business journeys. As she draws parallels between her journey and Amy's, Louise invites listeners to consider how they can also adapt and thrive in their industries by paying attention to the shifts happening around them. Transitioning into the heart of the episode, Louise discusses the significance of adaptation in business. She highlights Amy's new focus on helping established female entrepreneurs scale their revenues, a move she finds particularly interesting. Louise has been following Amy's work since 2017 and feels a resonance with this shift towards collaborative growth. She believes that the online space is moving away from solitary learning and towards community-driven success. This insight resonates deeply, especially as Louise reflects on her own experiences with past programs that didn’t quite meet her expectations. Sharing how she values small group interactions, Louise underscores her commitment to providing a supportive environment for her clients, which she believes is crucial for long-term success. As the episode concludes, Louise encourages listeners to actively engage with their networks and observe the changes and innovations within their industries. She stresses the importance of continuous learning and adaptation, using her own business evolution as a case study. I invite you to check out our next cohort at https://www.louisebrogan.com/mastermind Takeaways: Louise Brogan emphasizes the importance of leveraging LinkedIn and video for B2B success in a unique way.Amy Porterfield's recent shift from selling courses to offering personalized support reflects a broader trend in online education.In today's business landscape, accountability and direct interaction are becoming more valued than self-paced courses.The podcast encourages listeners to stay informed about industry trends and their peers for continuous improvement. Links referenced in this episode: louisebrogan.com/mastermindcalendly.com/louisebrogan

Think you don't have time for YouTube? Think again.Jerry Potter, host of Done By Lunch Entrepreneurs, joins me to reveal how established business owners can build a thriving YouTube channel in just 90 minutes per week—and start getting clients within weeks, not years. In this episode, Jerry shares: ✓ Why YouTube is a "high leverage asset" that works for you 24/7 ✓ The Magnetic 8: How to train the algorithm in your first 8 videos ✓ Why Jerry got his first client after just 11 days and 17 subscribers ✓ The psychology of video that makes strangers trust you instantly ✓ How to stop perfectionism from killing your channel before it starts ✓ Why editing shouldn't take more than 15 minutes per video ✓ The entrepreneur path vs. creator path (and which one actually makes money faster) Real Results: Jerry went from 1,100 views in 4 months to 100,000 in his first yearStarted a NEW channel this summer and got 65% of views from YouTube recommendations in just 3 weeksMy own channel: Generated over £100,000 in client work with just 20,000 subscribers Key Timestamps: 0:00 - Introduction 2:00 - What are High Leverage Assets? 4:00 - Jerry's YouTube journey (and why "it's too late" is a myth) 6:00 - Why the best teams have the most conflict 11:00 - The Magnetic 8 strategy explained 16:00 - Should you put your podcast on YouTube? 19:00 - The YT90 system: 90 minutes a week 23:00 - Creating a repeatable, unique premise 26:00 - Why editing shouldn't be your focus 31:00 - The entrepreneur path vs. creator path 34:00 - Who's actually watching YouTube (hint: everyone) This is for you if: You're a consultant, coach, or service provider who wants more authorityYou're tired of scrambling for leads on other platformsYou want a marketing channel that compounds over timeYou've been putting off YouTube because you "don't have time" Get Jerry's Free YT90 Roadmap: YT90roadmap.com Follow Jerry: Done By Lunch Entrepreneurs podcast and YouTube channel Want help growing YOUR visibility on LinkedIn? Check out my free resources at https://www.louisebrogan.com/resources 💼 Work with me: www.louisebrogan.com/mastermind #YouTube #YouTubeForBusiness #ContentMarketing #DigitalMarketing #Entrepreneurship #BusinessGrowth #LinkedInExpert #VideoMarketing #JerryPotter #DoneByLunch Love the podcast? Subscribe and leave a review—it helps other business owners find these strategies!

As we gear up for the new year, it's the perfect time to reflect on our goals and set a clear path for success in 2026. In this episode, I share how critical thinking and personal reflection can transform your approach to business, especially if you're looking to harness the power of LinkedIn. I dive into practical strategies that can help you elevate your online presence and attract leads, whether you're working solo or seeking one-on-one coaching. Plus, I'm excited to introduce my group program, the LinkedIn Accelerator, where we’ll collaborate to optimize your profile, create impactful content, and build a network that drives results. So, grab a pen and paper, and let’s get ready to make 2026 the year your business truly shines! There's no better time to strategize for the upcoming year than now, and Louise Brogan is here to guide us through it. With the excitement of 2026 on the horizon, she shares her personal approach to goal-setting, emphasizing the power of pen and paper over digital devices, even in an age dominated by AI. Louise makes a compelling case for why critical thinking is essential and how taking the time to articulate our goals can lead to greater clarity and direction. By sharing her own whiteboard session, she sets the stage for a discussion that is both motivational and practical for anyone looking to ramp up their business visibility. In this episode, Louise explores various avenues for growth, focusing on leveraging LinkedIn as a powerful tool for connecting with potential clients. She encourages listeners to explore her YouTube channel, which is filled with valuable tutorials, and emphasizes the importance of consistent action. Beyond self-directed learning, Louise offers one-on-one coaching sessions that provide personalized strategies, ensuring that clients can create actionable plans tailored to their specific needs. Additionally, she highlights the success of her group coaching program, the LinkedIn Accelerator, where participants not only learn but also support each other in their journeys. With testimonials from current participants showcasing their growth and newfound confidence, Louise illustrates the transformative power of community in achieving business objectives. As the episode draws to a close, Louise warmly invites her listeners to take the next step in their business journeys. She highlights the exciting opportunities that await in 2026 and reassures them that they won't have to navigate it alone. Whether through individual coaching or her engaging group sessions, she is eager to support her audience in achieving their goals. With a heartfelt thank you to her listeners, Louise ends the episode on a high note, leaving everyone feeling inspired and ready to seize the New Year. Takeaways: In this episode, we dive into goal-setting practices that can help propel your business forward in the new year, emphasizing the importance of writing things down rather than just typing them out.I encourage listeners to leverage my extensive YouTube library filled with tutorials on LinkedIn strategies to enhance their visibility and attract more leads effectively.Working one-on-one with me can provide the accountability and personalized guidance you need to create a strong action plan for your business in 2026.Group coaching offers a unique opportunity to learn from peers, ask questions, and gain insights that you might not consider on your own, enhancing your LinkedIn skills together.As we approach the new year, it's crucial to set clear intentions for your business and identify the ideal clients you wish to work with on LinkedIn.Join my upcoming LinkedIn Accelerator program to receive strategic guidance and practical implementation support, helping you transform your online presence into a lead-generating machine. Links referenced in this episode: louisebrogan.com/mastermindhttps://louisebrogan.com/visibilityvip/youtube.com/@raiseyourvisibilityonline Companies mentioned in this episode: Louise BroganChatGPTYouTubeAmazonJustin Brown's Primal Video

Nikki Rausch joins me to share her remarkable journey from a shy introvert in a male-dominated sales industry to a dynamic sales expert and coach. We dive into her early experiences, including her first job selling leather goods and how she stumbled into the world of sales. Nikki talks about the transformative power of neuro-linguistic programming and how it helped her find her voice and success in sales. As we explore her transition to coaching, we discuss the importance of saying "yes" to opportunities, how visibility through speaking and podcasting has shaped her career, and the impact of her Sales Maven Society. This conversation is packed with insights and inspiration for anyone looking to enhance their sales skills and grow their business. Elevating your sales game requires more than just understanding your product; it necessitates mastering the art of conversation. In our latest chat with Nikki Rausch, a true Sales Maven, we delve into her early career experiences that shaped her into the sales expert she is today. From her humble beginnings at a mall kiosk selling leather goods to becoming the national sales manager at a tech company, Nikki shares her journey with candor and humor. She recounts how she stumbled into sales at just 20 years old, highlighting that her initial foray into commissioned sales was a game changer. It wasn't just about the money; it was about the empowerment that came with controlling her own income. Nikki's story is a testament to the power of resilience, especially as she navigated a male-dominated industry while being an introvert. She emphasizes the importance of being a strong communicator and finding ways to be resilient, especially in challenging environments. As we explored her transformation from a corporate sales role to becoming a coach and speaker, Nikki emphasizes the importance of saying 'yes' to opportunities, illustrating how this mindset has opened doors throughout her career. Whether it's through her podcast or her role as a speaker, Nikki’s insights are invaluable for anyone looking to elevate their sales skills and boost their visibility in the business world. Takeaways: Nikki Rausch's journey began with a holiday job at a mall kiosk selling leather goods. She discovered her passion for sales while working in a male-dominated industry as an introverted woman. The importance of asking intelligent questions to elevate sales conversations was emphasized during our chat. Nikki's experience with neuro-linguistic programming helped her become more comfortable in sales. Networking with women entrepreneurs inspired Nikki to become a sales coach and launch her own business. Saying yes to speaking opportunities led to unexpected connections and growth in her career. Questions that close sales training: https://yoursalesmaven.com/raise

The central theme of this podcast episode revolves around the intricate parallels between learning to navigate LinkedIn effectively and mastering the art of driving. I, Louise Brogan, elucidate how individuals often approach LinkedIn with minimal preparation, akin to a novice attempting to drive without proper instruction. Throughout our discourse, I emphasize the significance of establishing a robust profile as the foundational step, akin to getting one's vehicle in optimal condition before embarking on a journey. Furthermore, I advocate for consistent practice and learning, drawing an analogy to the necessity of regular driving lessons to gain confidence and skill. Ultimately, my intention is to equip listeners with actionable insights that will empower them to leverage LinkedIn as a vital tool for professional growth and increased visibility. Ever wondered why LinkedIn feels so overwhelming? In this episode, Louise breaks down why mastering LinkedIn is exactly like learning to drive—and why that's actually good news. From getting your profile road-ready to taking your first nervous "posts" on the highway, discover why weekly practice beats sporadic attempts every time. What You'll Learn: Why your LinkedIn profile is like getting in the car before you start the engineThe weekly practice principle that transforms LinkedIn beginners into confident usersHow small engagement on the right road beats viral posts on the wrong oneWhy people who've been "following you for months" are more valuable than commentersWhat makes the RAISE Accelerator different from DIY LinkedIn learning Key Takeaways: ✔ Your profile is your vehicle—get it road-ready before you start posting ✔ Consistency beats perfection: weekly lessons trump sporadic practice ✔ Small engagement with the right people > viral posts with the wrong audience ✔ Lurkers often convert better than active commenters ✔ 12 weeks of structured learning = your LinkedIn "driving license" Mentioned in This Episode: Visibility VIP Package (Profile optimization in two 1-hour sessions)RAISE Accelerator Group Programme (12 weeks, starts January 2026, $1,500)Louise's book: "Raise Your Visibility on LinkedIn" Resources: Join RAISE Accelerator: louisebrogan.com/mastermindConnect with Louise on LinkedInWebsite: louisebrogan.com Happy Thanksgiving to US listeners! 🦃 Takeaways: This episode emphasizes the necessity of establishing a complete LinkedIn profile prior to engaging actively on the platform. Louise Brogan draws an analogy between learning to drive and mastering LinkedIn, highlighting the importance of foundational skills. Listeners are encouraged to experiment with their LinkedIn posts and adjust their strategies based on engagement metrics. The podcast underscores that different users have varied objectives for using LinkedIn, which should dictate their approach to the platform. Brogan explains that consistently creating content and interacting is crucial to visibility and connection on LinkedIn. The episode concludes with an invitation to join the Raise Accelerator Group Program, which offers structured guidance for mastering LinkedIn. Links referenced in this episode: louisebrogan.com/forward/mastermind

We're diving into the exciting world of leveraging LinkedIn and video to boost your business visibility. Today, I’m sharing insights from my recent group program, where we’ve been exploring how to make your content work harder for you through my COPE methodology—Create Once, Publish Everywhere. Not only are we talking about the importance of knowing your ideal client, but I’m also sharing real-world strategies that have been generating fantastic feedback from participants. We’ll discuss tools that can streamline your content creation process, making sure it serves you rather than the other way around. Plus, I’ll spill some beans about my recent adventures in Boston, where I’m soaking up the local culture (and maybe a donut or two!). Join me for actionable tips that can transform your approach to online visibility! Boston, COPE & Donuts: How to Make Your LinkedIn Content Work Harder Episode SummaryIn this special on-the-road episode, Louise records from Boston, Massachusetts, sharing insights from Week 3 of her LinkedIn Profile Optimisation Programme. She introduces the COPE methodology — Create Once, Publish Everywhere — and explains how to make your LinkedIn content work harder, not longer. Louise also reveals a surprising discovery about LinkedIn’s algorithm and why it’s starting to behave more like YouTube than Facebook. Plus, she teases an upcoming deep dive into webinars — one of her most effective strategies for turning LinkedIn connections into email subscribers and clients. And yes… there’s also talk of Dunkin’ Donuts, friendly Bostonians, and how to make your content as satisfying as a Boston cream. 🗝️ What You’ll LearnWhat COPE really means: How to repurpose one piece of content into multiple formats and platforms.Why your ideal client matters most: How to write for one person, not everyone.How to make your LinkedIn content timeless: Why posts from five years ago are resurfacing — and what that means for your strategy.How to solve real problems with your content: The shift from “what you want to say” to “what your audience needs to hear.”Which AI tools to try: Descript, Gamma, and ChatGPT — and how to use them without getting overwhelmed.Why webinars work: How they help you pull engaged followers off LinkedIn and onto your email list. 🧭 Key TakeawaysCreate once, publish everywhere. Focus on getting more mileage from your best ideas instead of constantly creating new ones.Your content should work for you, not the other way around.LinkedIn is evolving. Older, relevant posts can resurface — so focus your topics on what you want to be known for.Action trumps theory. Thinking time during calls (and in your own workflow) helps you implement what you learn.Don’t fear AI. Use it to save time and amplify your voice, not replace it. 💬 Listener ChallengeTry the COPE exercise: Choose one piece of content — a blog, video, or podcast.Repurpose it into at least three new pieces (quotes, clips, a newsletter).Tag Louise on LinkedIn and share your results using the hashtag #RaiseYourVisibility. 🗓️ Programme MentionWant to experience this level of coaching live? Louise is enrolling the next cohort of her LinkedIn Mastermind Programme starting January. 12 weeks of live group training$1,500 USD investmentLearn how to attract leads and sales from LinkedIn without the overwhelm 👉 Learn more at louisebrogan.com/mastermind 📍Episode HighlightsTimeTopic[00:00]Intro – From Boston with donuts 🍩[00:03]Programme success stories and Anna Marie’s testimonial[00:04]What COPE is and how to use it[00:05]Defining your ideal client and taking action live[00:07]LinkedIn’s algorithm surprise — 5-year-old posts performing again[00:09]Why relevance matters more than recency[00:10]AI tools that reduce overwhelm (Descript, Gamma, ChatGPT)[00:11]Webinar strategy teaser[00:12]Final thoughts: content should work for you[00:13]Upcoming events and closing from Boston 🌐 Connect with LouiseWebsite: louisebrogan.comLinkedIn: linkedin.com/in/louisebroganYouTube: Raise Your Visibility OnlineJoin the Mastermind: louisebrogan.com/mastermind ☕ Fun Boston BonusLouise learns that Dunkin’ Donuts was born in Massachusetts — and yes, she plans to taste-test for research purposes. This episode captures the essence of Louise Brogan’s work as she records from Boston, a city brimming with opportunity and charm. Her infectious enthusiasm for the local culture, including her quest to try Dunkin' Donuts, sets a lighthearted tone while she seamlessly transitions into the main subject: navigating LinkedIn for business growth. Louise shares reflections on her experiences at a marketing conference, emphasizing the value of community and connection in the B2B landscape. Her personal stories serve as a backdrop for discussing the importance of online visibility, making the content relatable and engaging for listeners. A significant focus of the episode is Louise’s group program, which has garnered positive feedback from participants. She highlights testimonials that articulate the tangible benefits of her coaching, showcasing how her teachings are transforming the way individuals perceive LinkedIn. This segment not only underscores her dedication to empowering others but also illustrates the real-world implications of her strategies. Louise’s ability to connect with her audience shines through as she shares her excitement about the growth participants are experiencing, creating a sense of camaraderie and shared purpose. Delving into actionable insights, Louise introduces her COPE methodology—Create Once, Publish Everywhere. This innovative approach encourages listeners to think critically about their content creation process, advocating for efficiency and strategic thinking. By encouraging her audience to identify their ideal clients and tailor their content accordingly, she demystifies the complexity often associated with social media marketing. The episode wraps up with practical advice on leveraging technology and tools that can enhance content reach and effectiveness, reinforcing the idea that content should serve the creator and not the other way around. Louise’s genuine passion for helping others navigate their online presence leaves listeners feeling inspired and equipped to take their next steps. Takeaways: Louise Brogan emphasizes the importance of knowing your ideal client to create impactful content.The COPE methodology, which stands for Create Once, Publish Everywhere, maximizes content reach effectively.Incorporating tools like Descript and AI can help streamline and enhance your content creation process.The podcast highlights the value of real-time feedback in coaching programs for better learning outcomes.Content should address actual client problems rather than being created for the sake of posting.Louise invites...

The central theme of this podcast episode revolves around the exploration of strategies for leveraging YouTube as a powerful tool for business growth and personal branding. In this discussion, we engage with Justin Brown, a prominent figure in the realm of digital content creation, who elucidates the significance of delivering compelling and evergreen content to attract and retain an audience. Throughout our dialogue, we delve into actionable insights regarding the optimization of video content, the importance of understanding audience needs, and the effective use of platforms like YouTube for lead generation. Furthermore, we emphasize the necessity of maintaining authenticity in content creation, particularly in an era increasingly influenced by artificial intelligence. Listeners will gain invaluable knowledge on how to navigate the complexities of online visibility and enhance their business efficacy through well-crafted video strategies. In this episode, Louise sits down with Justin Brown, co-founder of Primal Video and one of the most successful entrepreneurs featured on the podcast. With over 11 years of consistent YouTube content creation and a seven-figure business built primarily through organic traffic, Justin shares invaluable insights on leveraging YouTube for B2B growth, lead generation, and building a sustainable online business. Key Topics CoveredYouTube as a Business ToolWhy YouTube isn't overcrowded - it's actually an untapped opportunity for most businessesHow YouTube functions as both a search engine and discovery platformThe longevity of YouTube content vs other social platformsWhy 96% of viewers are new to your channel (and why that's normal) Content StrategyCreating evergreen vs trending contentThe power of beginner-level content (even if you think it's "too basic")How to optimise for YouTube searchBatching content for efficiency (Justin's record: 8 videos in one session)The one-video-per-week consistency strategy Monetisation & Lead GenerationYouTube ad revenue and how it worksAffiliate marketing as the biggest revenue streamWhen to consider sponsored content (and when to say no)Using video descriptions as "soft sell" resource pagesBuilding email lists organically without paid ads Technical TipsPlaylist strategies for discovery and organisationEnd screen optimisation (viewer choice vs YouTube recommendations)How to structure videos to maintain viewer attentionWhy you should mention calls-to-action early in videosLinking to competitor content (yes, really!) AI in Video CreationThe difference between AI tools that help vs AI-generated contentUsing AI for editing, research, and planningWhy authenticity and human connection still matterThe concept of "AI slop" and why to avoid it Timestamps [00:00:00] Introduction and welcome [00:01:00] Justin's background and Primal Video journey [00:03:00] Is YouTube too crowded? Debunking the myth [00:06:00] The longevity of YouTube content [00:08:00] Batching content strategy [00:09:00] YouTube as a lead generation funnel [00:13:00] Understanding YouTube analytics (96% new viewers) [00:15:00] Video descriptions and linking strategies [00:18:00] End screens and viewer retention [00:20:00] Playlist optimisation [00:23:00] Getting started: What videos to create first [00:25:00] Monetisation strategies [00:27:00] YouTube memberships and scaling [00:29:00] Affiliate marketing insights [00:30:00] Sponsored content considerations [00:32:00] AI and the future of video content [00:38:00] Keeping the human element in content [00:39:00] How to work with Justin and Primal Video Key Quotes"There's no better opportunity than now to be putting yourself out there, your business, your company out there, and people are using these tools as search engines." "We have videos now that 10 coming up on 11 years old that are still getting views today." "YouTube for us is traffic. We don't run paid ads." "The video that I procrastinated around for a long time and did not wanna make because I thought it was too beginner turned out to be our biggest video." "96% of our views are from people who aren't subscribed." Resources MentionedPrimal Video YouTube ChannelPrimal Video Plus (membership programme)Descript video editing toolAsk Justin AI (chatbot) Connect with Justin BrownYouTube: Primal VideoWebsite: Link to Primal Video Connect with Louise BroganLinkedIn: Louise BroganYouTube: Raise Your Visibility OnlineWebsite: WWW.LOUISEBROGAN.COM Next Steps for Listeners Start with your frequently asked questions - these make perfect first videosFocus on beginner content - it attracts the largest audienceCommit to consistency (even just one video per week)Optimise your video descriptions with resources and links Don't wait for perfection - start creating and refining as you go Subscribe to Raise Your Visibility Online for more conversations with business owners and industry experts who leverage LinkedIn and video to attract leads and scale their ventures. The dialogue initiates with an introduction to the podcast titled 'Raise Your Visibility Online', presented by Louise Brogan, a LinkedIn expert and CEO who has transitioned into the realm of YouTube with notable success. Brogan engages in discourse with Justin Brown, co-founder of Primal Video, who offers insights into leveraging video content and platforms