
Advertise on podcast: Raise Your Visibility Online – LinkedIn, Video & B2B Marketing for Professionals
Rating
4.9from
This podcast has
226 episodes
Language
EnglishPublisher
Louise BroganExplicit
No
Date created
2017/10/09
Latest episode
2026/10/21
Average duration
18 min.
Release period
12 days
Description
Seven years of helping B2B founders, consultants and professionals get found, get known and get clients on LinkedIn. Hosted by Louise Brogan — LinkedIn strategist, speaker and author — this podcast gives you a clear, practical path from invisible to in-demand. Every episode tackles the real reasons your ideal clients aren't finding you, and exactly what to do about it — from optimising your profile to creating content that builds authority, growing a network that opens doors, and turning that visibility into consistent leads. No fluff. No overwhelm. Just a proven framework that works. Ready to stop being LinkedIn's best kept secret?
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Check latest episodes from Raise Your Visibility Online – LinkedIn, Video & B2B Marketing for Professionals podcast
LinkedIn Just Changed: 5 Updates You NEED to Know (2026)
2026/10/21
Five Major LinkedIn Updates: Network Feed, AI Slop, Smarter Algorithm, AI Search, and Verification
Louise Brogan outlines five significant LinkedIn updates and what they signal: LinkedIn wants more human behavior, genuine expertise, and real conversations. She explains LinkedIn’s test of a real-time “network feed” focused on actual connections; a crackdown on low-effort “AI slop” with new reporting tools and reduced distribution; an algorithm upgrade using advanced AI to better understand content meaning, limit engagement bait, and recommend posts to relevant audiences; the growing importance of AI-driven search (e.g., ChatGPT recommendations) and why clear profiles, consistent expertise, and discoverable content matter; and expanded verification features to strengthen trust, alongside broader credibility signals like recommendations and real work examples. She concludes that fundamentals still win: optimize your profile, engage your network, share useful insights, and be intentional on LinkedIn.
00:00 Five LinkedIn Updates
01:11 New Network Feed Test
04:04 Cracking Down on AI Slop
08:00 Smarter Algorithm Changes
12:09 AI Search and Discovery
14:36 Expanded Profile Verification
16:33 Wrap Up and Action Steps
Work with Louise www.louisebrogan.com/inquiry
LinkedIn Thought Leader Ads Explained: How to Get Your Best Posts in Front of the Right People, with Kristian Downer
2026/10/06
Think LinkedIn ads are only for big companies with big budgets? Not quite.
In this episode, Louise is joined by Kristian Downer, founder of LinkedIn ads agency DowSocial, to break down Thought Leader Ads: what they are, what they cost, and how to use them without wasting your money on the wrong audience.
Kristian shares the numbers from his own business, including what he spends each month and how he turns that into 50 to 70 webinar sign-ups a quarter. Louise shares the YouTube ads mistake that still has her channel stuck like a tractor in the mud.
If you're already posting on LinkedIn and want the right people to see it, this one's for you.
In this episode
What a LinkedIn Thought Leader Ad is, and why "boosted post" isn't quite rightWhy you need a company page and a company ad account to run themHow approval works when a brand wants to promote your personal postWhich posts to put money behind (start with what already works organically)The minimum budget: £8 a day, around £240 a monthKristian's own set-up: £500 a month, plus a bigger push each quarter for his webinarHow retargeting works for people who watch 25% of your video or engage with your postUsing profile views, likes and comments as conversation startersHow targeted you can get, and why too small an audience pushes your costs upThe quantity surveyor example: cost per thousand impressions nearly doubled, cost per lead halvedThe "click boost and hope" mistake, and how to avoid itWhy the lurkers on LinkedIn matter more than you think
Timestamps
00:00 Intro and how Louise and Kristian work together02:00 What is a Thought Leader Ad?03:00 Company pages, ad accounts and approvals06:00 What kind of post works best07:00 How much does it cost?09:30 Turning ad viewers into conversations11:00 Targeting: how specific is too specific?13:00 "LinkedIn should be free" and ads that don't feel like ads17:00 Mistakes to avoid (including Louise's YouTube one)20:00 Long buying windows and staying front of mind21:30 What you'll learn in Kristian's workshop23:00 Where to find Kristian
Connect with Kristian
LinkedIn: search Kristian Downer and add a note saying you heard him on the podcastWebsite: dowsocial.com
Raise Your Visibility LIVE
Kristian is running his Thought Leader Ads workshop in Belfast as part of Raise Your Visibility LIVE.
Details: louisebrogan.com/raise-live
Digging My Way From a High Street Shop to a Top‑3 UK Podcast — with Caroline O'Neill
2026/10/02
Caroline O'Neill didn't know how to start a podcast. She found out, hit record, and The Digg Podcast went on to reach number three in the UK podcast chart.
In this episode Caroline tells me how she went from occupational therapist to shop owner in Dungannon to podcaster and trainer. We talk about closing a business, getting over the fear of being the face of your brand, and why the hard work happens long before you press record.
Caroline is joining us on stage at Raise Your Visibility LIVE in Belfast on 8 October, in a fireside chat with Claire McCollum.
What we coverWhy the business is called Digg (her dad drives a digger, and he backed her first shop)The pink flamingo Facebook Live that got 400+ shares and a queue outside the shopWhat she said when someone called her "desperate" for showing up onlineClosing Digg Childrenswear in 2020 and how the training business grew out of itStarting the podcast in 2021 with a borrowed microphone and a "just do five" briefWhy adding real life conversations from series five lifted downloads and brand partnershipsShowing up differently for different audiences: Digg for Success vs Digg MamaWhy social media is the new TV, and why she'd rather own her channelsHer DIGG framework: Discover, Involve, Give, GrowWhy one wee video on Instagram is not a strategy
Timestamps00:00 Welcome and introducing Caroline02:00 From occupational therapist to opening Digg Childrenswear04:00 Learning online marketing the hard way05:00 COVID, closing the shop and starting Digg for Success06:30 Starting the podcast without a clue how07:30 Louise's own retail shop story10:00 Being the face of the brand, and the "desperate" comment13:00 Finding the way of showing up that suits your brand15:30 How Caroline plans the podcast and chooses guests17:00 Bringing in real life episodes19:00 In-person recording and making it a production21:00 Social media is the new TV22:00 Why every business needs a YouTube channel24:30 The DIGG framework30:00 What Caroline will cover on stage in Belfast31:00 Reaching number three in the UK podcast chart
LinksRaise Your Visibility LIVE, Belfast, 7 and 8 October: https://louisebrogan.com/raise-live/The Digg Podcast: https://podcasts.apple.com/gb/podcast/digg-podcast/id1550452496
Caroline on LinkedIn https://www.linkedin.com/in/carolineoneilldigg/
Instagram: https://www.instagram.com/diggforsuccess/
Takeaways:
I learned that showing up online — even when you're 'desperate' — saved my business and filled the till the next day.We use the Dig method: discover your audience deeply, give them helpful content consistently, then grow your reach with purpose.I still swear by 'stop the scroll' creativity — a pink flamingo or a dramatic hook can turn social views into real footfall.We always tell people to do the hard work before hitting record: map personas, align emails and website, and plan strategic content.I discovered that blending business advice with honest, real‑life conversations elevated my podcast downloads and attracted sponsorships and partnerships.We believe YouTube and owning your channels is the new TV — be the face of your brand rather than a faceless polished advert.I admit I had huge imposter syndrome when I pivoted from retail to training and podcasting, but learning by doing changed everything.We warn that viral fame without a clear strategy will fizzle; always strip back to your values, audience problems, and measurable goals.
Is YouTube Worth It for Your Business? With Rob Malone, YouTube Ireland
2026/09/29
Think YouTube is just for teenagers playing Minecraft? Think again.
In this episode, Louise chats with Rob Malone, YouTube Ireland Ambassador, who works directly with Irish creators, brands and agencies to help them start, scale and monetise on YouTube.
They cover why niche content wins, why brands end up with a "corporate graveyard" of unwatched videos, how to nail thumbnails and titles, which analytics actually matter, and how AI is changing things for creators. Rob also explains why you don't need to post every week.
If you've been sitting on the fence about YouTube for your business, this one's for you.
Key takeawaysYouTube has room for every niche. If you can talk about your topic with passion, there's an audience for it, even if the topic is lobster pots or lawn mowing.Build a portfolio, not a viral hit. Your channel shows your expertise to potential clients before they ever speak to you.Be patient. Growth follows a "hockey stick" curve. A video with 50 views in week one can reach 30,000 a year later.Packaging matters. YouTube is a click-to-watch platform, so your thumbnail and title have to earn the click.Confirm the promise quickly. The first few seconds of your video should show viewers that it's what they clicked for.Put a face to the brand. Brands struggle on YouTube without a consistent person in their videos.Watch retention, not just views. Look at where people drop off and fix the opening first.Pick a concept you could film 10 times. Repeatable ideas, and enjoying the process, are what keep you going.
Timestamps00:00 Intro01:00 What Rob actually does at YouTube02:00 "Isn't YouTube just for teenagers?" How niche channels win04:30 Where a business owner should start and avoiding the "corporate graveyard"07:00 Why YouTube is a slow build (the hockey stick curve)09:40 Short-form vs long-form: which works?13:30 Rob's challenge: tell your 10-minute story in 2 minutes14:30 Thumbnails, titles and "packaging"18:00 Why the first 5 seconds matter so much19:45 The biggest mistakes brands make on YouTube22:00 Nervous about being on camera? Rob's advice25:30 The analytics that actually matter30:00 How AI is changing YouTube for creators33:15 Using NotebookLM to prepare presentations34:15 How often should you post?36:45 Rob's YouTube workshop in Belfast
Mentioned in this episodeIrish Fishing Tales: Jody's channel filmed on his commercial boat off KinsaleRobbie Linton: the East Antrim lawn-mowing YouTuberTraining One to One: Morgan Biggs' football coaching channelCarwow: a brand example of a consistent face on YouTubeTeeling Whiskey: a brand example of strong YouTube ShortsNotebookLM: Google's AI research toolYouTube Studio and YouTube Create: apps for tracking and creating content
Catch Rob live in BelfastRob is running a YouTube workshop at Raise Your Visibility LIVE on the Workshop Day, 7 October, 12:30–2:00pm.
👉 Get your ticket: www.louisebrogan.com/raise-live
ConnectRob Malone: https://www.linkedin.com/in/robert-malone/Louise Brogan: https://www.linkedin.com/in/louisebroganSubscribe to Raise Your Visibility Online on YouTube: www.youtube.com/@raiseyourvisibilityonline
Is Your Website Ready for AI Search? with Patricia Greene
2026/09/23
AI is changing how people search for businesses online. So is your website actually ready for it?
In this episode of Raise Your Visibility Online, I’m joined by Patricia Greene from The Web Crew to talk about what businesses need to rethink as more people turn to tools like ChatGPT for recommendations and answers.
Patricia has been designing, developing and managing WordPress websites for around 25 years, so she has seen plenty of changes in the way businesses get found online. This time, we’re talking about the move from traditional Google search towards AI search and what that means for your website.
We talk about why clarity matters more than ever, how to structure your website content so both people and AI can understand it, and why some of the things we learned years ago about good blogging and SEO are becoming important all over again.
We also get into headings and page structure, FAQs, pricing, case studies, Google reviews and the role your LinkedIn profile plays alongside your website. Patricia also explains why simply producing hundreds of AI-written blog posts isn't a sensible content strategy.
One of my favourite takeaways from this conversation is that you probably don't need to rebuild your entire website. Patricia recommends looking at the useful content you already have and restructuring it so that it's clearer and easier for both your customer and AI to understand.
We cover:
What AI search means for business websitesWhy keywords alone aren't enough anymoreHow H1, H2 and H3 headings help structure your contentWhether you should update your old blog postsWhy FAQs can help answer the questions your customers are actually askingThe relationship between your website, LinkedIn and Google Business ProfileWhy reviews, testimonials and case studies matterWhether you should use AI to write blog contentCommon website mistakes Patricia is seeing in 2026What Patricia will be teaching at Raise Your Visibility LIVE
Patricia is also opening our Workshop Day at Raise Your Visibility LIVE in Belfast on Wednesday 7 October, with her practical session on Restructuring Your Website for AI Visibility.
She'll be showing attendees what they can change themselves, what they may want to ask their web designer to change, what AI is looking for, and giving everyone practical action points to take back to their own website.
Workshop Day also includes LinkedIn Thought Leader Ads with Kristian Downer, YouTube with Rob Malone, small-group masterminds and our Belfast walking photography tour before we head into the main Raise Your Visibility LIVE conference on 8 October.
Find Patricia:
The Web Crew: thewebcrew.co.uk
LinkedIn: Patricia Greene / The Web Crew
Raise Your Visibility LIVE:
7–8 October 2026, Belfast
Tickets: louisebrogan.com/raise-live
LinkedIn's New Network Tab (And Why I Unfollowed 50 People)
2026/09/17
Louise shares the results of her 10-day LinkedIn video experiment (reach dropped, engagement didn't) and breaks down LinkedIn's new Network Tab — a feature that shows posts only from your 1st-degree connections, in real time.
In this episode:
Why Louise stopped her daily video posting experiment after 10 daysThe real numbers: impressions before vs after switching back to written/carousel postsWhy B2B/brand video ≠ personal profile video on LinkedInWhat the new Network Tab is and how to switch it onWhy Louise has unfollowed ~50 people in 14 hours (and why that's a good thing)Building a "small but mighty" connected network vs. chasing reach
Mentioned:
Raise Your Visibility LIVE — 7–8 October, Belfast. Tickets rise to £275+VAT from 20 September (currently £225+VAT). Online ticket: £95+VAT.
https://www.louisebrogan.com/raise-live
YouTube: Raise Your Visibility Online — Network Tab demo video
Why Your Business Should Have a Podcast in 2026
2026/09/09
Do you need a fancy studio, video cameras and a complicated setup to start a podcast?
Absolutely not.
In this episode of Raise Your Visibility Online, I’m sharing why I think podcasting is still one of the most powerful and underused marketing tools for business owners.
I’ve been podcasting since 2017, and while the tools have changed, the basic process really hasn’t: sit down, record something useful, edit it and publish it.
But the real opportunity goes far beyond simply building a podcast audience.
A podcast gives you a reason to consistently share your expertise. It can help you build relationships with potential clients and collaborators, open doors to being a guest on other podcasts, grow your email list and create the raw material for the rest of your content marketing.
And you don’t need to commit to publishing forever. A short six or eight-episode podcast series can be a brilliant way to demonstrate your expertise and introduce people to how you work.
In this episode, I talk about:Why businesses are overcomplicating podcastingHow a simple 10–15 minute weekly episode can build your audienceUsing interviews as an easy way to get startedHow podcasting can help you build relationships internationallyWhy being a guest on other podcasts can create even bigger opportunitiesTurning one podcast episode into LinkedIn posts, emails and other social contentUsing your podcast to grow your email listWhy consistency matters more than having an elaborate productionCreating a short “capsule podcast” instead of committing to a weekly show foreverHow podcasting fits into a simple, sustainable visibility strategy
One podcast. A week of content.One of my favourite reasons for podcasting is how much content you can create from one recording.
Record a useful 10–15 minute episode and you have the starting point for your LinkedIn content, social posts and email marketing for the week.
Instead of constantly asking, “What am I going to post about?”, your podcast becomes the source material.
Create once, publish everywhere.
Raise Your Visibility LIVEThis episode is sponsored by Raise Your Visibility LIVE, my inaugural conference taking place in Belfast on 7–8 October 2026.
We’re bringing together business owners, marketers and experts to explore practical ways to grow your visibility through LinkedIn, YouTube, podcasting, email marketing and AI.
And if you can’t make it to Belfast, virtual tickets are available, including access to the talks and video recordings.
I’d love to see you there.
About Raise Your Visibility OnlineRaise Your Visibility Online is hosted by Louise Brogan, LinkedIn expert, speaker and CEO of Louise Brogan Ltd.
Each week, Louise shares practical strategies and conversations designed to help business owners and B2B professionals become more visible, build their authority and reach more of the right people online.
Subscribe to Raise Your Visibility Online so you don’t miss the next episode.
The LinkedIn Company Page Checklist Most Businesses Get Wrong
2026/09/02
I'm breaking down exactly what makes a LinkedIn company page work — from the seven-day account rule to admin permissions to why your newsletter might be your best growth lever. Plus an update on Raise Your Visibility LIVE (35 days out!) and why I'm doing a daily video for 30 days ahead of my B2B Marketing Profs talk in November.
In this episode:
✅ RYVL conference update — Canva & YouTube confirmed as workshop hosts (7 Oct), and I've still got a couple of sponsor tables left✅ Why I'm doing a daily video for 30 days across LinkedIn, Instagram, and YouTube Shorts✅ The stat that'll make you fix your company page today (30% more weekly views for fully completed pages)✅ Who can actually create a LinkedIn company page (and the 7-day account rule)✅ The must-haves: banner, logo, overview keywords, specialties, CTA button, 120-character tagline✅ Super Admin vs Content Admin vs Analyst — and why you need to check who has access on yours✅ Why company page newsletters are one of the easiest wins for growth✅ Getting your team to amplify the page (most comments come from employees anyway — lean into it)
Mentioned in this episode:
Raise Your Visibility LIVE — 7–8 Oct, Belfast + virtual tickets → louisebrogan.com/raise-liveSocial Media Examiner's LinkedIn company page stats carousel
Resources:
Want help setting up or optimising your company page? https://louisebrogan.com/corporate-services/My Canva tutorials → YouTube channel
Move over AI Slop: Leveraging AI for Your LinkedIn Strategy
2026/08/12
Takeaways:
In today's episode, we discussed the recent introduction of the AI slop button on LinkedIn, which has sparked a lot of controversy and animated reactions from users.Louise shared insights on how LinkedIn leverages AI technology to enhance user experience, particularly in content delivery and engagement.We explored the importance of creating original content on LinkedIn, rather than relying solely on AI-generated posts, to maintain authenticity and engage your audience effectively.The upcoming Raise Your Visibility Live conference offers a fantastic lineup of workshops and speakers, focusing on practical strategies to enhance your online presence.Louise emphasized the value of using AI as a tool for efficiency, while cautioning against producing content that lacks a personal touch or genuine human insight.Listeners are encouraged to connect on LinkedIn and share their thoughts about the evolving landscape of AI and social media, as we all navigate these changes together.
Companies mentioned in this episode:
LinkedInMicrosoftOpenAIYouTubePangram LabsDow SocialWeb CrewSpider WorkingDescriptClaudeChatGPT
LinkedIn's New Collaborative Posts: What You Need to Know!
2026/07/29
This week, we dive into the exciting new feature on LinkedIn: collaborative posts.
I’m thrilled to share how this tool can revolutionize the way we engage on the platform, enabling us to reach broader audiences by collaborating with others. We’ll explore the ins and outs of how to create these posts, the challenges of inviting collaborators who don’t yet have access, and the potential benefits for our online presence.
Plus, we’ll discuss some real-world strategies and experiences that highlight how we can leverage collaborative posts for events, launches, and more. With actionable insights and a dash of humor, we’re here to elevate your LinkedIn game and help your business thrive!
Takeaways:
Collaborative posts on LinkedIn are a new feature that aims to increase audience reach by allowing users to team up on posts.The effectiveness of collaborative posts hinges on both collaborators having access to the feature, making planning essential for successful engagement.LinkedIn's update on collaborative posts presents a great opportunity for joint ventures and events, especially for B2B companies looking to expand visibility.It's important to monitor who accepts collaboration invites since notifications may not always be clear, which could affect post engagement.Utilizing collaborative posts can enhance event promotion, making it easier to share milestones and celebrate achievements with a wider audience.The upcoming Raise Your Visibility Live conference promises exciting workshops focused on YouTube, LinkedIn ads, and optimizing websites with AI.
Links referenced in this episode:
youtube.com/raisevisibilityonlinelouisebrogan.com/raise-live
Companies mentioned in this episode:
LinkedInYouTubeKatherine GeorgePatricia GreeneDow SocialWeb CrewKristian DownerLouise Brogan
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Unlocking LinkedIn: 5 Hidden Spots for Your Clickable Links!
2026/06/22
Today, we're diving into the nitty-gritty of optimizing your LinkedIn profile to turn content into consistent inquiries—without the hassle of daily posting.
I’m Louise Brogan, and I’m here to help you discover all the strategic spots on your LinkedIn profile where you can place clickable links that guide potential clients straight to you. From your banner image to the about section and even your experience details, I’ll share practical tips to enhance your visibility and make it easy for people to book calls with you.
Plus, I’ve got a funny story about how I landed a call just two hours after updating my profile!
Stick around for actionable insights that can elevate your online presence and drive your business growth. Louise Brogan, our energetic host, dives deep into the art of maximizing LinkedIn profiles for business success.
The discussion revolves around strategically placing clickable links within your LinkedIn profile to drive client inquiries and attract leads.
. The episode emphasizes actionable steps, starting from your introductory card down to various sections that can enhance visibility and engagement on the platform. Louise breaks down the process into manageable parts, explaining the significance of elements like the banner image, contact info, and the about section, each serving as a potential gateway for prospects to connect with you.
By the end, listeners are left with a clear understanding of how to transform their profiles into lead-generating machines, ready to take their business to the next level.
Takeaways:
In today's episode, we explored how to effectively utilize LinkedIn to boost your business inquiries and connections.Louise shared actionable strategies on where to place clickable links on your LinkedIn profile for maximum visibility and engagement.We discussed the importance of a clear and simple URL in your LinkedIn banner image to attract potential clients easily.The episode emphasized the value of adding links in various sections of your LinkedIn profile, especially the about section and featured section.Listeners learned about the different ways to leverage premium features on LinkedIn to enhance their profile visibility and attract more inquiries.Finally, we encouraged everyone to check out the accompanying video on YouTube for a visual guide on optimizing LinkedIn profiles.
Links referenced in this episode:
louisebrogan.comlouisebrogan.com/inquirylouisebrogan.com/raise-liveyoutube.com
LinkedIn content strategy — focus, reach, and repurposing with Louise
2026/06/03
Focusing on creating effective LinkedIn content can significantly enhance your reach, as I discovered while putting my own advice into practice. Speaking from Odense, Denmark, I share insights on setting up a LinkedIn Live for your business and how to repurpose that content into months of engaging material.
After realizing that my diverse posts about travel and speaking were confusing the algorithm, I refocused my content to align with what my audience actually follows me for—using LinkedIn for business.
By utilizing AI for research and crafting a focused eight-page carousel post, I saw impressive results, including nearly 3,000 impressions and new followers. This episode emphasizes the importance of a targeted content strategy and maintaining a human touch while building your online presence.
Takeaways:
Focusing your LinkedIn content on your core business offerings is crucial for boosting reach.Utilising AI tools like Claude AI can streamline your content creation and sourcing process.Engagement pods can harm your LinkedIn reach by creating inauthentic interaction patterns.Creating visually appealing carousels can enhance engagement and visibility on LinkedIn posts.
Companies mentioned in this episode:
LinkedInClaude AICanvaLouise Brogan
Links referenced in this episode:
louisebrogan.comwww.louisebrogan.com/raise-livewww.louisebrogan.com/momentum (for the Daily Prompt workshop)
Meet the Experts: Transforming Your Online Presence
2026/05/21
This week's episode is a little different — consider it your personal invitation to something exciting happening next week.
I'm recording this from a hotel room in Lisbon, Portugal, where I can see the sea from my window. I flew in after delivering a three-hour workshop in Belfast, hopped on a bus to Dublin Airport, and arrived last night. Today a conference begins, and tomorrow I'm speaking about LinkedIn to a room of 160 executive assistants from across the globe.
And that's exactly why I wanted to record this episode — because what's happening in my week is a perfect example of what next week's free two-day online summit is all about: raising your visibility so you get booked for workshops, invited to speak on international stages, and approached for profile pieces and collaborations.
Raise Your Visibility Live: The Expert Sessions is happening on Tuesday 26th and Wednesday 27th May, and it's completely free to attend live.
Here's who's speaking:
Jerry Potter — How to grow a lead-generating YouTube channel in just 90 minutes a weekTeresa Heath-Wareing — How to borrow other people's audiences to grow your reach and build trust fasterJulie Fry (CEO, Your Expert Guest) — How to pitch and get booked on podcasts yourselfCliff Ravenscraft — How to create a standalone short podcast that drives leads into your business long-termErika Stanley — AI in action: how to use AI properly in your business (her session at Social Media Marketing World was so popular they had to close the doors)Amanda Webb — How to measure the real impact AI is having on your website traffic and conversionsCatherine Erdly (Forbes writer, Canva Ambassador) — Building authority through high-profile collaborations and trusted platformsGabrielle Gweneth — How to move your brand from accomplished to iconic
Every session includes breakout rooms so you can connect and have real conversations with other attendees — because the community you meet is half the experience.
All sessions are recorded and free to access for one week. You'll also get AI-generated summaries of each session.
Register now at louisebrogan.com/experts — I'd love to see you there.
LinkedIn Advice Sessions, AI Tools & The Algorithm Change You Can't Ignore
2026/05/15
What is happening with LinkedIn - new updates on booking consultations directly, how the AI reads the meaning of your content, ChatGPT integrating into spreadsheets and tracking your AI referrals! All the new stuff happening this week...
What we cover:
🔵 LinkedIn Advice Sessions — LinkedIn now lets Premium Business subscribers offer paid one-to-one video consultations directly from their profile. No Calendly. No Stripe. No Zoom link. What this means for consultants and coaches.
🔵 The LinkedIn Algorithm Has Changed — LinkedIn now uses AI to understand what your content means, not just how many likes it gets. What you need to change about how you write posts.
🔵 ChatGPT Is Now Inside Your Spreadsheets — OpenAI rolled out ChatGPT for Excel and Google Sheets this week. Here's whether it's worth your time.
🔵 AI Traffic Is Now Trackable in Google Analytics — Google quietly added a new channel that shows you how much traffic ChatGPT, Claude and Gemini are sending to your website. How to check it today.
The 3 big patterns this week:
LinkedIn is becoming an all-in-one business platform — is your profile set up like a business or a CV?The algorithm now rewards authority and consistency over activity and volumeAI has moved from tool to infrastructure — the gap between those using it well and those not is growing fast
How to use AI to write better LinkedIn Posts - without AI writing your posts!
2026/05/06
Using AI on LinkedIn to write generic sloppy posts is the biggest waste of your time.
Rather than churning out posts that sound like everyone else, I want you to leverage AI like it is a contractor in your team doing the admin and operations while you get to retain your original voice and show up online, while saving time and energy!
In today's podcast, I share how best to start including AI as a business tool and dive into some examples with Claude and Canva.
Join me for my three-part workshop kicking off on Monday for a hands-on learning session to get you from sitting on the sidelines trying to figure it out, to having a proper system you can implement in your business time and time again!
www.louisebrogan.com/aiworkshop - plus it is only $97! And all recorded with a workbook. Yay! No rockets were harmed in the writing of these shownotes.
Takeaways:
LinkedIn and AI are a powerful combination for enhancing your business visibility online.Many business owners are missing out on AI's potential by not integrating it with LinkedIn strategies.It’s essential to align your LinkedIn profile with your content for maximum visibility and engagement.Using AI to generate posts without context leads to generic content that doesn't resonate with your audience.Creating a prompt library can streamline your content creation process, saving you time and effort.AI should enhance your voice on LinkedIn, making your posts authentic and relatable rather than robotic.
Companies mentioned in this episode:
ChatGPTClaudeGeminiAsanaCanvaLinkedInMicrosoftOpenAI
Podcast reviews
Read Raise Your Visibility Online – LinkedIn, Video & B2B Marketing for Professionals podcast reviews
Gillian Whitney 2023/09/18
LinkedIn With Louise Sparkles
Love the positive & upbeat style Louise brings to her podcast. Whether she has a stellar guest or is flying solo… Louise knows how to blend fun and in...
D-Rocker91 2022/10/01
Louise Is A LinkedIn Genius
I love this podcast show. I’ve been blazing through Louise’s episodes all day and every day. She is so much fun to listen to. I hope that she has a tw...
Neil I Thompson 2022/07/21
Useful information
There are a lot of podcasts that offer a lot of talk but little useful information. This isn’t one of those podcasts. Louise offers LinkedIn tips that...
Stephanie Feger 2022/02/23
Louise empowers me to be methodical, focused and consistent!
I was listening to this podcast recently and felt so reassured that just because people don't engage with me on LI doesn't mean they aren't watching, ...
JackMack1 2022/01/21
The most useful (and fun) podcast on using LinkedIn!!
If you’re going to listen to one podcast to help you with LinkedIn, this is it! Not only is Louise very knowledgable when it comes to leveraging Link...
Rhonda Peterson 2021/10/21
Actionable Information Every Time
This episode has so many great suggestions! I gained a better understanding of how to leverage my company page - and it helped me to understand how to...
Kat P NOLA 2021/09/30
Love this podcast!
I love listening to Louise’s podcast! And even though she’s on the other side of the world from me (almost), it’s amazing that LinkedIn is the great ...
Sonoma Cate 2020/11/29
This is the one...
I listen to several excellent business podcasts. This is the one where I most frequently have to stop to write down notes, because it is the one most ...
Mrs.stinger 2020/11/19
Helpful advice from a charismatic expert
Imagine having a friend who was really fun to hang out with, and who was also really knowledgeable. That’s what it’s like listening to Louise Brogan’s...
RBC Chicago Girl 2020/10/17
A Rare Gem
Louise is a rock star when it comes to LinkedIn. My team recently booked a VIP Session with Louise to work on our personal profile, content strategy, ...
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