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Sales Game Changers | Tips from Successful Sales Leaders

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Rating
★★★★★
4.8
from
91 reviews
This podcast has
936 episodes
Language
English
Publisher
Fred Diamond
Explicit
No
Date created
2017/10/12
Latest episode
2026/10/22
Average duration
29 min.
Release period
4 days

Description

Institute for Effective Professional Selling founder Fred Diamond interviews top business-to-business sales leaders from companies such as AWS, AT&T, Oracle, Microsoft, Salesforce, Hilton and others about their sales journey, career highlights, mentors, and lessons learned while asking them to offer tips to help emerging sales professionals and leaders to grow their careers. It's an interview-style podcast that has become even more popular as sales professionals look for solutions in the new world of selling.

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Podcast episodes

Check latest episodes from Sales Game Changers | Tips from Successful Sales Leaders podcast


Mission-First Selling Drives Federal Sales Success with Granite's Charlie Baker
2026/10/22
This is episode 882. Read the complete transcription on the Sales Game Changers Podcast website. Watch the video of this podcast on YouTube here. The Sales Game Changers Podcast was recognized by YesWare as the top sales podcast. Read the announcement here. FeedSpot named the Sales Game Changers Podcast at a top 20 Sales Podcast and top 8 Sales Leadership Podcast! Subscribe to the Sales Game Changers Podcast now on Apple Podcasts! Purchase Fred Diamond's best-sellers Love, Hope, Lyme: What Family Members, Partners, and Friends Who Love a Chronic Lyme Survivor Need to Know and Insights for Sales Game Changers now! Today's show featured an interview with Charlie Baker, Vice President of Federal Sales at Granite. Find Charlie on LinkedIn.  CHARLIE'S TIP: "Every customer has a purpose and a goal they're working toward. Your job as a salesperson is to understand that mission, align with it, and figure out how you can best support their success."
What the State of Revenue Report Reveals About B2B Sales with Zach Gropper and Alison Davis
2026/10/21
This is episode 881. Read the complete transcription on the Sales Game Changers Podcast website. Watch the video of this podcast on YouTube here. The Sales Game Changers Podcast was recognized by YesWare as the top sales podcast. Read the announcement here. FeedSpot named the Sales Game Changers Podcast at a top 20 Sales Podcast and top 8 Sales Leadership Podcast! Subscribe to the Sales Game Changers Podcast now on Apple Podcasts! Purchase Fred Diamond's best-sellers Love, Hope, Lyme: What Family Members, Partners, and Friends Who Love a Chronic Lyme Survivor Need to Know and Insights for Sales Game Changers now! Today's show featured an interview with Zach Gropper, Founder and CEO of Insight Revenue; and Allison Davis, Head of Client Solutions and Sales at Office Hours. Find the State of Revenue 2026 report here. Find Zach on LinkedIn. Find Allison on LinkedIn. ZACH'S TIP: "Know your customer doesn't mean what kind of budget do they have and what are their timelines. Know your customer is the things like, what really is their aspiration? How do they differentiate themselves?" ALLISON'S TIP: "In a world of AI slop out there, that human-to-human connection becomes increasingly important. I even go back to the good old days of sales where it was smile and dial. No one's dialing anymore. If you want to reach a key executive, pick up the phone and call them."
An Update on AI Powered Sales Coaching with Ariel Hitron and Jay Fortuna
2026/10/14
This is episode 880. Read the complete transcription on the Sales Game Changers Podcast website. Watch the video of this podcast on YouTube here. The Sales Game Changers Podcast was recognized by YesWare as the top sales podcast. Read the announcement here. FeedSpot named the Sales Game Changers Podcast at a top 20 Sales Podcast and top 8 Sales Leadership Podcast! Subscribe to the Sales Game Changers Podcast now on Apple Podcasts! Purchase Fred Diamond's best-sellers Love, Hope, Lyme: What Family Members, Partners, and Friends Who Love a Chronic Lyme Survivor Need to Know and Insights for Sales Game Changers now! Today's show featured an interview with Ariel Hitron, Co-Founder and CEO of Second Nature AI; and Jay Fortuna, Senior Vice President of Talent and Operations at GoHealth. Find Ariel on LinkedIn. Find Jay on LinkedIn. ARIEL'S TIP: "The top sellers always think they know everything, and then they come into that and they see that there's some things that they don't know. We all have something to learn. Then you see them improve and then everyone else flocks into that." JAY'S TIP: "I'm going to get consistent feedback on what it is that I need to work on. It is going to be very clear to me of what it is, why I'm missing, how I'm getting scored on it, how I can do better. Then I can immediately take another attempt at it."
The Revenue Mindset Every Partner Manager Needs with Heather Harlos
2026/10/08
This is episode 879. Read the complete transcription on the Sales Game Changers Podcast website. Watch the video of this podcast on YouTube here. The Sales Game Changers Podcast was recognized by YesWare as the top sales podcast. Read the announcement here. FeedSpot named the Sales Game Changers Podcast at a top 20 Sales Podcast and top 8 Sales Leadership Podcast! Subscribe to the Sales Game Changers Podcast now on Apple Podcasts! Purchase Fred Diamond's best-sellers Love, Hope, Lyme: What Family Members, Partners, and Friends Who Love a Chronic Lyme Survivor Need to Know and Insights for Sales Game Changers now! The Institute for Effective Professional Selling has launched the Partner Revenue Academy for partner account managers who are looking to become more effective active sellers. The next 6-session cohort launches on October 16. Learn more here. Today's show featured an interview with Heather Harlos, Global Vice President of Marketing, Programs, and Enablement at Coro. Find Heather on LinkedIn.  HEATHER"S TIP: "Don't be afraid to make a mistake, as long as you're willing to adjust quickly. Some of your best ideas, some of the best things you'll produce will actually come out of messing up first and correcting quickly."
Being the Workhorse Won't Get You Promoted with Courtney Broadwell
2026/10/07
This is episode 878. Read the complete transcription on the Sales Game Changers Podcast website. This is a Women in Sales Leadership sub-brand of the Sales Game Changers Podcast.  Watch the video of this podcast on YouTube here. The Sales Game Changers Podcast was recognized by YesWare as the top sales podcast. Read the announcement here. FeedSpot named the Sales Game Changers Podcast at a top 20 Sales Podcast and top 8 Sales Leadership Podcast! Subscribe to the Sales Game Changers Podcast now on Apple Podcasts! Purchase Fred Diamond's best-sellers Love, Hope, Lyme: What Family Members, Partners, and Friends Who Love a Chronic Lyme Survivor Need to Know and Insights for Sales Game Changers now! *]:pointer-events-auto scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]" dir="auto" tabindex="-1" data-turn-id= "request-WEB:de0e0349-5442-49a8-850c-e5ff59b2cd30-382" data-testid= "conversation-turn-12" data-scroll-anchor="true" data-turn= "assistant"> On today's show, Gina meets with Courtney Broadwell, Vice President of Channels at Geordie AI. Find Courtney on LinkedIn. COURTNEY'S TIP: "If somebody is kind enough to give you feedback, you take the feedback, and you take it well and you leave with a smile on your face and you say thank you, and you action on it."
University Sales Students Must Learn This, Say VCU's Andy McGowan and Curbell Plastics' Dan Kane
2026/10/01
This is episode 877. Read the complete transcription on the Sales Game Changers Podcast website. This is an Office Hours: Sales Professors Unplugged sub-brand of the Sales Game Changers Podcast. Watch the video of this podcast on YouTube here. The Sales Game Changers Podcast was recognized by YesWare as the top sales podcast. Read the announcement here. FeedSpot named the Sales Game Changers Podcast at a top 20 Sales Podcast and top 8 Sales Leadership Podcast! Subscribe to the Sales Game Changers Podcast now on Apple Podcasts! Purchase Fred Diamond's best-sellers Love, Hope, Lyme: What Family Members, Partners, and Friends Who Love a Chronic Lyme Survivor Need to Know and Insights for Sales Game Changers now! The Institute for Effective Professional Selling has launched the Partner Revenue Academy for partner account managers who are looking to become more effective active sellers. The next 6-session cohort launches on October 16. Learn more here. Today's show featured an interview with Andy McGowan, Director of the Center for Professional Selling at Virginia Commonwealth Universisty; and Daniel Kane, Director of Training, Systems and Processes at Curbell Plastics. Find Andy on LinkedIn. Find Daniel on LinkedIn.  ANDY'S TIP: "Sales is hard. It's not easy. You have to learn to talk to people… You have to get out there and you have to talk to people." DAN'S TIP: "Invest in yourself… invest in your own learning too. You want to go buy that book, that book about sales, go buy it. Go spend the 12 bucks, go spend the 15 bucks, read it and learn from it and pass it on."
How Vumedi Uses AI Sales Coaching Tools with Amit Bakshi and Corey Brubaker
2026/09/30
This is episode 876. Read the complete transcription on the Sales Game Changers Podcast website. Watch the video of this podcast on YouTube here. The Sales Game Changers Podcast was recognized by YesWare as the top sales podcast. Read the announcement here. FeedSpot named the Sales Game Changers Podcast at a top 20 Sales Podcast and top 8 Sales Leadership Podcast! Subscribe to the Sales Game Changers Podcast now on Apple Podcasts! Purchase Fred Diamond's best-sellers Love, Hope, Lyme: What Family Members, Partners, and Friends Who Love a Chronic Lyme Survivor Need to Know and Insights for Sales Game Changers now! The Institute for Effective Professional Selling has launched the Partner Revenue Academy for partner account managers who are looking to become more effective active sellers. The next 6-session cohort launches on October 16. Learn more here. Today's show featured an interview with Corey Brubaker, Head of Enablement at Vumedi; and Amit Bakshi, Founder and CEO at WingRep. Find Corey on LinkedIn. Find Amit on LinkedIn. COREY'S TIP: "The organizations that are winning are the ones that are creating the fastest learning loops. They identify what's happening in their customer conversations. They coach against it quickly. They reinforce those right behaviors, and then they constantly improve." AMIT'S TIP: "Don't try to improve 10 things. Just pick one and really, really focus on that. A lot of times it's just getting back to the basics. Curiosity, judgment. Just remember the essence of what good sales is. It's not about AI. It's about using AI to get back to the basics."
Skills That Separate Great Sellers from Everyone Else with Cribl's Andy Hershey
2026/09/23
This is episode 875. Read the complete transcription on the Sales Game Changers Podcast website. Watch the video of this podcast on YouTube here. The Sales Game Changers Podcast was recognized by YesWare as the top sales podcast. Read the announcement here. FeedSpot named the Sales Game Changers Podcast at a top 20 Sales Podcast and top 8 Sales Leadership Podcast! Subscribe to the Sales Game Changers Podcast now on Apple Podcasts! Purchase Fred Diamond's best-sellers Love, Hope, Lyme: What Family Members, Partners, and Friends Who Love a Chronic Lyme Survivor Need to Know and Insights for Sales Game Changers now! The Institute for Effective Professional Selling has launched the Partner Revenue Academy for partner account managers who are looking to become more effective active sellers. The next 6-session cohort launches on October 2nd. Learn more here. Today's show featured an interview with Andy Hershey, Vice President of Strategic Sales, Americas at Cribl. Find Andy on LinkedIn. ANDY'S TIP: "Research, who's the best seller you or anyone in your network knows, who's the most successful person that's mid-career or late-career, and reach out to them. Ask them to mentor you."
Inside Utah State's Approach to Building Professional Sellers with Dr. Sterling Bone
2026/09/17
This is episode 874. Read the complete transcription on the Sales Game Changers Podcast website. This is an Office Hours: Sales Professors Unplugged sub-brand of the Sales Game Changers Podcast. Watch the video of this podcast on YouTube here. The Sales Game Changers Podcast was recognized by YesWare as the top sales podcast. Read the announcement here. FeedSpot named the Sales Game Changers Podcast at a top 20 Sales Podcast and top 8 Sales Leadership Podcast! Subscribe to the Sales Game Changers Podcast now on Apple Podcasts! Purchase Fred Diamond's best-sellers Love, Hope, Lyme: What Family Members, Partners, and Friends Who Love a Chronic Lyme Survivor Need to Know and Insights for Sales Game Changers now! The Institute for Effective Professional Selling has launched the Partner Revenue Academy for partner account managers who are looking to become more effective active sellers. The next 6-session cohort launches on October 2nd. Learn more here. Today's show featured an interview with Dr. Sterling Bone, Professor and Director of Huntsman ProSales at Utah State University - Jon M. Huntsman School of Business. Find Sterling on LinkedIn. STERLING'S TIP: "Trust your mechanics, trust your process, trust your systems, but find your soul and rediscover your soul of why you sell. I think it's taking a minute and thinking, why is it that what we do changes lives? How do we really impact? What are the real benefits that we provide?"
5 Keys to Partner Account Management Success with Carmen Sorice
2026/09/16
This is episode 873. Read the complete transcription on the Sales Game Changers Podcast website. Watch the video of this podcast on YouTube here. The Sales Game Changers Podcast was recognized by YesWare as the top sales podcast. Read the announcement here. FeedSpot named the Sales Game Changers Podcast at a top 20 Sales Podcast and top 8 Sales Leadership Podcast! Subscribe to the Sales Game Changers Podcast now on Apple Podcasts! Purchase Fred Diamond's best-sellers Love, Hope, Lyme: What Family Members, Partners, and Friends Who Love a Chronic Lyme Survivor Need to Know and Insights for Sales Game Changers now! The Institute for Effective Professional Selling has launched the Partner Revenue Academy for partner account managers who are looking to become more effective active sellers. The next 6-session cohort launches on October 2nd. Learn more here. Today's show featured an interview with Carmen Sorice, EVP of Business Development and Cost Management Solutions at E78. Find Carmen on LinkedIn. CARMEN'S TIP: "Be proactive. Don't wait for the phone to ring, or the text to come in, or the email to come in. Be proactive. As an OEM partner manager, try and anticipate what your partners are seeing. Be proactive, communicate in a proactive manner, act in a proactive manner."
Bina Shah on What Remains When the Title Goes Away
2026/09/16
This is episode 872. Read the complete transcription on the Sales Game Changers Podcast website. This is a Women in Sales Leadership sub-brand of the Sales Game Changers Podcast.  Watch the video of this podcast on YouTube here. The Sales Game Changers Podcast was recognized by YesWare as the top sales podcast. Read the announcement here. FeedSpot named the Sales Game Changers Podcast at a top 20 Sales Podcast and top 8 Sales Leadership Podcast! Subscribe to the Sales Game Changers Podcast now on Apple Podcasts! Purchase Fred Diamond's best-sellers Love, Hope, Lyme: What Family Members, Partners, and Friends Who Love a Chronic Lyme Survivor Need to Know and Insights for Sales Game Changers now! *]:pointer-events-auto scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]" dir="auto" tabindex="-1" data-turn-id= "request-WEB:de0e0349-5442-49a8-850c-e5ff59b2cd30-382" data-testid= "conversation-turn-12" data-scroll-anchor="true" data-turn= "assistant"> On today's show, Gina meets with Bina Shah, Advisor at Outliveme and Former Group Sales Develpoment Director at Oracle. Find Bina on LinkedIn. BINA'S TIP: "No matter where you are in your tenure, showing up every day with authenticity and the work ethic to do the best you can, and how do you uplift the organization. In those important boardroom meetings, in those important C-level meetings, internal or external, what brought me credibility is talking with a point of view backed by data and standing up for myself."
SAS Alliance Leader John Carey on How Partners Can Turn AI into Measurable Customer Value, Part Two
2026/09/09
This is episode 871. Read the complete transcription on the Sales Game Changers Podcast website. Watch the video of this podcast on YouTube here. The Sales Game Changers Podcast was recognized by YesWare as the top sales podcast. Read the announcement here. FeedSpot named the Sales Game Changers Podcast at a top 20 Sales Podcast and top 8 Sales Leadership Podcast! Subscribe to the Sales Game Changers Podcast now on Apple Podcasts! Purchase Fred Diamond's best-sellers Love, Hope, Lyme: What Family Members, Partners, and Friends Who Love a Chronic Lyme Survivor Need to Know and Insights for Sales Game Changers now! The Institute for Effective Professional Selling has launched the Partner Revenue Academy for partner account managers who are looking to become more effective active sellers. The next 6-session cohort launches on October 2. Learn more here. Today's special two-part show featured an interview with John Carey, Senior Vice President of Global Channels at SAS, and Tom Snyder, Co-Founder of Funnel Clarity. Find John on LinkedIn. Find Tom on LinkedIn. JOHN'S TIP: "Understand the customer first, because if you can't understand the pain of the customer, how do you identify whether you can be of any assistance? If we're not driving value, we can't be in the conversation."
SAS Alliance Leader John Carey on the AI Execution Problem Hampering SMBs, Part One
2026/09/09
This is episode 870. Read the complete transcription on the Sales Game Changers Podcast website. Watch the video of this podcast on YouTube here. The Sales Game Changers Podcast was recognized by YesWare as the top sales podcast. Read the announcement here. FeedSpot named the Sales Game Changers Podcast at a top 20 Sales Podcast and top 8 Sales Leadership Podcast! Subscribe to the Sales Game Changers Podcast now on Apple Podcasts! Purchase Fred Diamond's best-sellers Love, Hope, Lyme: What Family Members, Partners, and Friends Who Love a Chronic Lyme Survivor Need to Know and Insights for Sales Game Changers now! The Institute for Effective Professional Selling has launched the Partner Revenue Academy for partner account managers who are looking to become more effective active sellers. The next 6-session cohort launches on October 2. Learn more here. Today's show featured an interview with John Carey, Senior Vice President of Global Channels at SAS, and Tom Snyder, Co-Founder of Funnel Clarity. Find John on LinkedIn. Find Tom on LinkedIn.  JOHN'S TIP: "Skills are one of the biggest differentiators between AI experimentation and AI execution. If we're going to move AI into the business, we're going to need people who can connect AI initiatives to business goals. They're going to be able to prepare data, manage change, and measure outcomes."
Stop Waiting Until You're Ready: Kristyn Hogan's Blueprint for Career Growth at Cisco
2026/09/02
This is episode 869. Read the complete transcription on the Sales Game Changers Podcast website. This is a Women in Sales Leadership sub-brand of the Sales Game Changers Podcast.  Watch the video of this podcast on YouTube here. The Sales Game Changers Podcast was recognized by YesWare as the top sales podcast. Read the announcement here. FeedSpot named the Sales Game Changers Podcast at a top 20 Sales Podcast and top 8 Sales Leadership Podcast! Subscribe to the Sales Game Changers Podcast now on Apple Podcasts! Purchase Fred Diamond's best-sellers Love, Hope, Lyme: What Family Members, Partners, and Friends Who Love a Chronic Lyme Survivor Need to Know and Insights for Sales Game Changers now! *]:pointer-events-auto scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]" dir="auto" tabindex="-1" data-turn-id= "request-WEB:de0e0349-5442-49a8-850c-e5ff59b2cd30-382" data-testid= "conversation-turn-12" data-scroll-anchor="true" data-turn= "assistant"> On today's show, Gina meets with Kristyn Hogan, Global Vice President of Partner Sales at Cisco. Find Kristyn on LinkedIn. KRISTYN'S TIP: "Know where you want to go. You don't have to know how you're going to get there, you don't have to know exactly what it is, but have a big crazy dream of where you want to go, invest in the relationships and people who are going to push you and help you get there."
Building Sales-Ready Graduates at the University of Cincinnati with Ann Sojka
2026/08/27
This is episode 868. Read the complete transcription on the Sales Game Changers Podcast website. This is an Office Hours: Sales Professors Unplugged sub-brand of the Sales Game Changers Podcast. Watch the video of this podcast on YouTube here. The Sales Game Changers Podcast was recognized by YesWare as the top sales podcast. Read the announcement here. FeedSpot named the Sales Game Changers Podcast at a top 20 Sales Podcast and top 8 Sales Leadership Podcast! Subscribe to the Sales Game Changers Podcast now on Apple Podcasts! Purchase Fred Diamond's best-sellers Love, Hope, Lyme: What Family Members, Partners, and Friends Who Love a Chronic Lyme Survivor Need to Know and Insights for Sales Game Changers now! The Institute for Effective Professional Selling has launched the Partner Revenue Academy for partner account managers who are looking to become more effective active sellers. The next 6-session cohort launches on September 11. Learn more here. Today's show featured an interview with Ann Sojka, Assistant Professor of Marketing at the University of Cincinatti. Find Ann on LinkedIn. ANN'S TIP: "One huge life motto of mine is no ask, no get. If you never ask, the answer is always no. It takes a lot of courage to be bold and ask difficult questions, but if you don't ask, you're never going to get it."

Podcast reviews

Read Sales Game Changers | Tips from Successful Sales Leaders podcast reviews


4.8 out of 5
91 reviews
★★★★★
Andrew Barbuto 2024/07/03
Inspirational!
Fred Diamond’s Sales Game Changers podcast showcases inspiring stories and strategies from successful sales leaders. Fred’s engaging interviews uncove...
★★★★★
Alex@peoplestretch 2023/12/10
A Game Changer
Sales Game Changers is an invaluable resource that delivers a wealth of insights in a concise format. The tips from successful sales leaders are a gam...
★★★★★
EGP7 2023/12/07
Podcast
Good stuff for revenue improvement $$$
★★★★★
Laugher1 2023/12/05
A True Game Change
Most importantly, listening to Fred’s podcast has been a game-changer for me. Listening to guest after guest share their brilliant insights, on how to...
★★★★★
The Morse Family 2023/12/05
Meaningful conversations with a side of insight
Each episode is like a classic sales cycle. Fred builds the relationships with his guests and then delivers a win/win outcome with shared insights and...
★★★★★
RDS0922 2023/12/04
For Selling Success
Fred knows his stuff and his guests serve to amplify the value.
★★★★★
Coach Carrie 1234 2023/12/04
Remarkable
Fred delivers unmatched resources and insights to sales professionals! He is the type of person we all need in our corner: kind, compassionate, brilli...
★★★★★
Migywka 2023/12/04
Very informative sales insights
Fred Diamond is the master at interviewing prominent sales leaders, discussing timely sales topics with them, and distilling key insights for actionab...
★★★★★
Whozurdaddi 2023/12/04
Exceptional Host and guests
Fred is well-prepared and he does a good job with his guests. Meaningful conversations, ah-ha moments, and implementable takeaways are the norm.
★★★★★
MattM1970 2023/12/03
Love Fred’s Show!
Fred has made a career of building strong relationships with the cream of the crop in sales and sales leadership. Listening to this show is like being...
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