Do You want to be great? Do you want to master the arts, strategies, skills ,and ways of thinking and performing to be a true world-class Creator Enterpriser? Are you ready to seek the true Spirit Force vital to being a successful life and business innovator, enterprise builder, and entrepreneur?
Here is how to be one, here is how to sell like the master creator, how to build a world-class company, and how to be strong, even in your broken places and spaces.
And one of the better ways to do that is to continually seek out expose yourself to and create powerful interesting ideas. And that's what this program is all about. Because great ideas lead to greater influence, impact, and true income and in addition they help you become more interested and interesting.
Stan Hustad, teacher, storyteller, broadcaster, and business performance coach is your host, guide, and sometimes healer on our road to being fully alive and building a life and business that matters and makes a difference. Your contribution and participation is welcome.
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Random Thoughts. Real Time. Radical Truth. Why the Most Inconvenient Ideas Might Be the Ones That Change Your Life By Stan Hustad
2026/04/21
There are days when everything feels planned, polished, and predictable.
And then there are days like this one.
This is one of those point-of-the-moment days—what I like to call POM thinking. No script. No delay. No filter. Just real-time reflection from the Coaching Zone, where ideas don't always arrive neatly packaged… but they often arrive useful.
Welcome to another adventure in Inconvenient Ideas—because let's be honest:
the ideas that help us most are often the ones that disrupt us first.
Radio, Real Time, and the Power of Now
One of the reasons I've spent a lifetime in radio—and now what we call radio with pictures—is because it allows something rare in today's world:
Immediacy. Presence. Truth in motion.
I can speak to you right now—in the middle of an unpredictable year, in a world that refuses to sit still.
That matters.
Because we are living in a time when the pace of change has outstripped the pace of reflection.
And that's dangerous.
Inconvenient Truth #1: Nothing Works Perfectly
No plan works perfectly.
No leader has perfect clarity.
No system runs without friction.
If you're waiting for perfect certainty before you act…
you may be waiting forever.
Inconvenient Truth #2: The World Has Already Changed
We are now living in the performance economy—and what some call the transformation economy.
And layered on top of that? Artificial Intelligence.
This is a right now reality.
Inconvenient Truth #3: We Don't Teach People How to Handle Money
Everybody wants money.
Because money helps you get the good stuff.
But most people don't know how to manage it, multiply it, or use it well.
Financial intelligence matters.
Inconvenient Truth #4: Generosity Is Not Optional
Without generosity, civilization collapses.
At some point, we must choose to share what we have.
Inconvenient Truth #5: Everyone Should Learn to Be an Entrepreneur
What if we prepared people not just for jobs—but to build something?
Even if you work for someone else, think like an entrepreneur.
So What Does This Mean for You?
2026 will be challenging.
But you can become the kind of person who turns obstacles into opportunities.
Things to Remember
- The best ideas are often inconvenient before they are helpful
- No plan works perfectly
- Adaptation is essential
- Financial intelligence matters
- Generosity sustains society
- Entrepreneurial thinking is a life skill
Things to Share
- Share POM thinking
- Talk about financial intelligence
- Encourage entrepreneurial thinking
- Promote generosity
Things to Take Action On
- Review your financial habits
- Act on one entrepreneurial idea
- Practice generosity this week
- Adapt to AI and change
- Treat your work as a project you are building
The Challenge
Think like an entrepreneur.
Act with generosity.
Move forward without waiting for perfect clarity.
Stay present.
A Motivational Wish & Benediction
May you not fear inconvenient ideas.
May you think clearly, act boldly, and give generously.
May you find your place as a builder in this changing world.
And may it go well with you—as you learn to survive, thrive, and serve.
Until next time,
Stan
You're Missing the Most Important Hire in Your Business… And It's Not Who You Think
2026/04/15
Why Every Company Now Needs a Chief Broadcasting Officer (CBO)
By Stan "The Radio Man" Hustad
The What It Takes Radio Company presents another adventure… another expedition… and this one might just disrupt the way you think about your entire business.
Let me start with a simple—but slightly inconvenient—idea:
You are probably missing a very important person in your business today.
And no… it's not your CFO. Not your CMO. Not even your AI specialist.
You need a CBO. A Chief Broadcasting Officer.
AI is changing everything. But we're not just entering a digital economy—we're entering a performance economy.
It's not enough to know something, build something, or market something. You must communicate it—clearly, powerfully, and consistently.
That's broadcasting.
There's a difference between someone who does a podcast and someone who is a broadcaster.
Broadcasting is not just a skill. It's a state of mind. It's curiosity. Presence. Connection.
The best broadcasters are the most curious people in the room.
Every person has a story. The question is—are you curious enough to discover it?
Every person you meet is wearing an invisible sign that says:
"Please tell me I'm important."
Read the sign.
In today's world, your communication determines your success.
Your Zoom calls matter. Your videos matter. Your voice matters.
If you want to succeed today, you must learn how to perform across media.
This is the new degree: Master of Self-Expression.
THINGS TO REMEMBER
We are living in a performance economy.
Communication is core strategy.
Curiosity drives connection.
THINGS TO SHARE
Every business needs a CBO.
Curiosity is power.
Broadcasting is identity.
THINGS TO ACT UPON
Improve your communication skills.
Invest in your presence.
Develop or hire a CBO.
A PERSONAL CHALLENGE
If you can't communicate it, you can't scale it.
A CLOSING BENEDICTION
May you find your voice in a noisy world.
May your curiosity open doors.
May your message reach those who need it most.
You are not just building a business. You are broadcasting a story.
Make it worth hearing.
Big Sticks, Bigger Questions, and Your Superpower: An Inconvenient Return to Realit
2026/04/14
By Stan Hustad
There are times in life when you step away for a bit—whether by design or by necessity—and when you return, you see things differently.
That happened to me.
After a stretch of what I'll call "downtime, overtime, and out-of-time," I'm back behind the microphone with a fresh installment of Inconvenient Ideas. And it felt only right to begin with a simple—but unsettling—question:
What if everything we think we know… might be wrong?
Now, that's not a comfortable thought. But then again, the best ideas rarely are.
The Power—and Problem—of Inconvenient Ideas
I've come to believe something that may surprise you:
The most valuable ideas are often the most inconvenient.
They interrupt our assumptions.
They challenge our comfort zones.
They force us to rethink what we thought was settled.
And right now, we're living in one of those moments—where everything is shifting.
AI: Not a Tool… a Tidal Wave
Let me begin with a confession.
When I first started talking about artificial intelligence, I said, "Not much will change… but some things will."
Well…
I was wrong.
A lot is going to change.
In fact, it already is.
I recently faced a complex business problem with my team—one that might have taken us an entire day (or more) to solve. Instead, I turned to my AI assistant.
Within minutes, we had:
- Research
- Contacts
- A workable solution
Problem solved in five minutes.
That's not evolution.
That's disruption.
The Four A's of AI
Here's how I now understand AI—through what I call the Four A's:
Aggregation – It gathers knowledge from everywhere
Amplification – It expands and clarifies ideas
Acceleration – It moves faster than any human workflow
Artistry – It creates visuals, language, and expression with remarkable skill
That combination is powerful—and potentially dangerous if ignored.
Those who learn to use AI will surge ahead.
Those who don't… may fall behind quickly.
The Rise of the Creator Capitalist
You must learn to create value in a way that also creates income.
Creativity is no longer optional.
Expression is now economic.
And everyone is in the marketplace.
So Here's the Big Question: What's Your Superpower?
What is your superpower?
What do you do exceptionally well?
What could you become known for?
What category could you own?
Noise vs. Signal: Why Expression Matters More Than Ever
A lot of traditional communication is losing its power.
Blogs without emotion are ignored.
Words without energy are forgotten.
Ideas without expression are invisible.
You don't just need to say something.
You need to move something.
A World of Big Sticks and Bigger Decisions
Power matters.
Not just words.
Not just intentions.
But the ability to act—and create outcomes.
A Personal Reflection: What Does It Mean to Be Useful?
Be useful.
Ask yourself—what can I do that is useful to others?
That's where real value begins.
The Cowboy Spirit and the Future of Storytelling
We're building something new:
A broadcasting collective
A publishing platform
A performing network
All rooted in one idea:
Help people live well… and flourish.
If your business does not help people flourish—it's probably a wreck.
Things to Remember
- The most valuable ideas are often inconvenient
- AI is transformational
- Your superpower is your leverage
- Expression matters
- Power creates outcomes
Things to Share
- The Four A's of AI
- Discovering your superpower
- Thinking like an entrepreneur
- Being useful
Things to Take Note Of (and Act Upon)
- Identify your superpower
- Use AI daily
- Upgrade communication
- Be useful every day
A Final Thought—and an Invitation
Inconvenient times create uncommon people.
Don't just survive—step into it.
Be useful. Be powerful. Be world class.
Black, Bread, and Breakthroughs A Maundy Thursday Reflection on Wisdom, Risk, and Living Well in a Changing World
2026/04/03
On a quiet and reflective Maundy Thursday—coinciding with the sacred rhythms of Passover—veteran broadcaster and coach Stan Hustad took a moment not to preach, but to think out loud.
What emerged was less a formal message and more a seasoned conversation—part reflection, part reminder, part rallying cry for living wisely in a world shaped by rapid change, artificial intelligence, and ongoing global tension.
Drawing from a piece of his own work rediscovered from several years ago, Stan revisited a simple but powerful question: What are the real skills—the "pro skills"—that actually help us live well?
A Moment Between Shadows and Hope
Set against the solemn backdrop of Maundy Thursday—the day marking the Last Supper and the beginning of Christ's suffering—Stan framed the moment with honesty:
The scene is dark. The world feels uncertain. But even in black, there's a thread of red—hope running through it.
With a touch of humor (and his "granny greeting glasses"), he invited listeners into a rediscovery—not of something new, but of something true.
The Real Skills That Still Matter
1. The Future Belongs to Storytellers
In a world flooded with information, it is meaning that wins.
And meaning travels best through story.
If you can tell a story—clearly, compellingly, and authentically—you will always have a place in the performance economy.
2. Design Builds Trust Before Words
Design is not decoration—it's experience.
Before anyone hears what you say, they feel what you present.
Good design quietly communicates credibility, care, and clarity.
3. Learn to Show Up and Communicate
The modern world is a stage—whether you like it or not.
From camera to microphone to conversation, the ability to communicate effectively is no longer optional—it's foundational.
4. Take Smart Risks
With AI reshaping careers and industries, playing it safe is no longer safe.
"Everybody needs water—and everybody needs a plumber."
Practical value still matters—but beyond that, we must learn to create value, think entrepreneurially, and take thoughtful risks.
5. Sleep, Stillness, and Prayer Matter More Than Ever
In a noisy, anxious world, the disciplines of rest, reflection, and connection to something greater are not luxuries—they are survival skills.
6. Learn to Say the Right Things
"Thank you."
"How can I help you?"
"I don't know."
7. Everyone Is Wearing a Secret Sign
"Please tell me I'm important."
A Sacred Pause: Passover and Freedom
Passover reminds us of liberation—of a people set free after centuries of bondage. Maundy Thursday reminds us of sacrifice and love in the face of betrayal.
- Wisdom is not fast—but it is foundational.
- Storytelling is the currency of meaning.
- Risk must be learned wisely.
- Gratitude and humility matter.
Things to Share
- A sincere "thank you" can change everything.
- Encouragement matters.
Things to Take Action On
- Tell three people they matter.
- Practice stillness.
- Take one thoughtful risk.
A Closing Blessing and Call to Action
To our Jewish friends, may this Passover season be filled with renewal and freedom.
To all reflecting on Maundy Thursday, may you find strength and hope.
Live wisely. Speak kindly. Take a risk. Rest well.
Reach out to Stan at witradio.net
Blessings, courage, and peace.
The Hidden Days of Holy Week what happened on Monday Tuesday and Wednesday and Why it Matters!
2026/04/01
A deeper look at the overlooked days that reveal the heart of the story—and the choices we must make.
Introduction
We often move quickly from Palm Sunday to Maundy Thursday, Good Friday, and Easter Sunday. But in doing so, we can miss something profoundly important.
Holy Week is not just about the final events—it is about the unfolding decisions that lead to them.
Monday, Tuesday, and Wednesday are not empty days. They are the days where truth is declared, tension rises, and loyalties are revealed.
Let's step into those days together—and discover what they mean for us today.
Holy Monday — Confrontation and Cleansing
On Monday, Jesus returns to Jerusalem and immediately confronts what is broken.
He enters the Temple and drives out the money changers, declaring that God's house is meant to be a place of prayer, not profit.
Then, in a symbolic act, He curses a fig tree—an image of outward life with no inward fruit.
This is a day of spiritual clarity.
It asks us a powerful question:
What needs to be cleansed in our lives?
Monday is about honesty, courage, and the willingness to deal with what is not right.
Holy Tuesday — Teaching, Truth, and Urgency
Tuesday is one of the most intense days of Jesus' public ministry.
He teaches openly in the Temple, engages with religious leaders, and delivers some of His most important parables—calling people to readiness, responsibility, and faithfulness.
He also speaks about the future, urging watchfulness and awareness.
This is a day of truth.
Tuesday asks:
Are we listening?
It reminds us that truth is not just to be heard—it is to be lived.
Holy Wednesday — The Silent Day
Wednesday is often quiet in the Gospel accounts—but beneath the surface, everything is shifting.
Plans are being made. Betrayal is being arranged. Judas agrees to hand Jesus over.
At the same time, a woman pours out expensive perfume in an act of devotion and love.
This day holds a profound contrast:
Devotion and betrayal.
Love and calculation.
Wednesday asks:
Where do I stand?
It is a day of decision—often made in silence.
Putting It All Together
The flow of these days tells a powerful story:
Monday: Clean house
Tuesday: Clarify truth
Wednesday: Choose your allegiance
By the time Thursday arrives, the direction has already been set.
Holy Week is not just history—it is a mirror.
Things to Remember
• God is not interested in appearances—He desires authenticity.
• Truth, once heard, carries responsibility.
• Quiet decisions often shape our greatest outcomes.
• The most important choices are often made before the spotlight appears.
Things to Share
• Share the idea that Holy Week includes meaningful "hidden days."
• Encourage others to reflect on what Monday, Tuesday, and Wednesday represent.
• Invite conversation about what needs to change, grow, or be decided.
• Remind others that faith is lived in daily decisions—not just big moments.
Things to Act On
• Take time to "clean house" in one area of your life.
• Revisit a truth you know—but may not be fully living.
• Make one clear decision about who you are and what you stand for.
• Choose devotion over distraction, clarity over compromise.
Closing Call to Action
This Holy Week, don't rush to the ending.
Live the middle.
Because Monday, Tuesday, and Wednesday are where the real work happens.
If you're serious about building a life—and a business—that matters, start here.
Clean house. Speak truth. Make your choice.
And if you're looking for someone to walk alongside you in that journey, I would be honored to help.
This is what we do at The Jesus Entrepreneur Experience and The Christian Entrepreneur Network.
Let's build something that lasts.
— Stan Hustad
What It Takes Radio Company
Yes Dad, Just what the world needs... Another damn book on ___________ !
2026/03/25
Greetings, ladies and gentlemen... friends... and yes, even the occasional foe or two.
Let me begin with a confession—and a bit of an edge.
Years ago, I floated an idea to my daughter. I said, "I think I might write another book... maybe a follow-up to my marketing book."
She paused. That's always dangerous when an editor pauses.
Then she said something I've never forgotten:
"Dad... yes, you could write another book. It might even be better than most. But let me tell you something...
Yes Dad .... Just what the world needs?... another damn book on marketing?! Don't do that.
Write the book that only you can write."
Ouch.
And thank God for that moment.
The Problem We Don't Talk About
Let's be honest.
We live in a world flooded with "another _________ _________."
Another business.
Another podcast.
Another coaching program.
Another course.
Another "me too" idea dressed up in slightly better graphics.
And here's the danger...
Most people—good people, talented people, even faithful people—end up building something that looks like everyone else's version of success.
They don't build their thing.
They build a copy.
And I've seen it over and over again in my coaching work.
People come to me excited, motivated... and when we peel it back, what are they really trying to do?
Create another _________ _________. The AD Principle
I call it this: Another D__________
AD — Avoid Duplication.
Or, in plain language:
Let's not do another _________ _________.
Instead...
What would it look like for you to build the business that only you can build? Write the message that only you can deliver?
Create the impact that only you can make?
Jesus: The Ultimate Entrepreneur
Now here's where it gets interesting—and maybe a little provocative.
I often say:
Jesus was one of the world's first entrepreneurs.
Think about it.
Before the ministry... before the miracles... before the movement...
There were years—many years—of building, learning, working, creating, growing.
He wasn't just preaching. He was preparing.
And then, in a relatively short window of time, He launched something so original, so powerful, so transformational...
...it changed the world.
Not another _________ _________.
Something entirely new.
The Real Question
So here's the question I want to put in front of you:
Are you building something... or are you copying something?
Because there's a big difference.
You can make money copying.
You can survive copying.
You might even succeed—for a while—copying.
But you will never feel fully alive copying.
Where Your Life Gets Interesting
There's a phrase I love:
"Where your deep gladness meets the world's deep need."
That's the zone.
That's where the magic happens.
That's where your calling meets your craft.
That's where your faith meets your work.
And that's where you stop producing another _________ _________...
...and start doing the work that only you can do.
A Word to the Young... and the Encore Crowd
I started this program thinking especially about young men...
Men who want to be strong.
Men who want to build something real.
Men who want to lead, love, and leave a legacy.
But let me tell you something...
This is just as true—maybe even more true—for those in the encore years.
I had a man in his 70s ask me:
"Stan... do you think it's too late for me to start something new?"
I said:
"Too late? No.
It might be exactly the right time."
Because now you have something you didn't have before:
Perspective.
Experience.
Wisdom.
And maybe... just maybe... the courage to stop doing another _________ _________.
The Risk of the Unlived Life
Let me give you one more thought.
Why would there be tears in heaven to wipe away? I've heard it said...
Maybe—just maybe—it's because we'll finally see all the things we could have done...
...but didn't.
The risks we didn't take.
The ideas we didn't pursue.
The difference we didn't make.
I don't want that.
And I don't think you do either.
So... What Should You Do?
Simple.
Not easy... but simple.
Stop asking, "What's already working?"
Start asking:
- What am I uniquely wired to do?
- What has God placed in me?
- What problem breaks my heart enough to act?
- What would I regret not trying?
And then...
Do that.
A Short Word to Remember, Share, and Act On
Remember:
- The world doesn't need another _________ _________.
- You were not created to copy—you were created to contribute. - Jesus didn't duplicate—He transformed.
Share:
- This idea with someone who's stuck in "me too" mode.
- The encouragement that it's not too late—ever.
- The possibility that their "only" work still matters.
Take Note (and Take Action):
- Identify one idea that is uniquely yours.
- Take one step this week toward building it.
- Refuse to settle for another _________ _________.
Let's Do Something That Matters
If this resonates with you—even a little—let's talk.
Because this is what I do.
I help people—entrepreneurs, leaders, dreamers, encore explorers—
build something that actually matters.
Not just another _________ _________...
...but something that reflects who they are, what they believe, and why they're here.
Reach out to me:
[email protected]
Or connect through The Jesus Entrepreneur Experience. Let's see if together...
we might just build something that only you can do.
And maybe...
something that only we can do—together.
Until next time...
Best and blessings.
How to Become More Interesting in a Performance Economy An Inconvenient Idea That Might Just Change Your Life
2026/03/24
Ladies and gentlemen, let me begin with a confession.
For the past week, I've been dealing with something I call broadcaster's block. Even those of us who talk for a living can sometimes struggle to find the words, the angle, the energy.
And that got me thinking…
What if the real issue isn't just what we say—but how interesting we are when we say it?
Because here's the truth:
We are now living in what I call a performance economy.
And in this economy, it's not enough to be good.
You have to be interesting.
The Problem: You Might Be Offering… But Not Engaging
A friend of mine recently said, "Stan, I keep offering my books online—and nobody's buying."
I told him something that may sound a bit blunt:
"You're not selling. You're offering. And your offer is boring."
In today's world, if you want attention, impact, and income…
you cannot afford to be boring.
You must bring energy.
You must bring edge.
You must bring something that delights, disrupts, or provokes thought.
The Breakthrough: 10 Types of Ideas That Make You Interesting
1. Intelligent Ideas – Thoughtful and insightful.
2. Smart Ideas – Practical and valuable.
3. Inquisitive Ideas – Spark curiosity.
4. Inspirational Ideas – Move people to act.
5. Instructional Ideas – Teach and equip.
6. Instigating Ideas – Stir things up.
7. Innovative Ideas – Fresh and new.
8. Idealistic Ideas – Vision-driven thinking.
9. Inconvenient Ideas – Challenge comfort.
10. Issachar Ideas – Help you understand the times and know what to do.
The Big Shift: From Comfort Zone to Transformation Zone
If you begin to think and communicate these kinds of ideas, you move out of your convenient zone and into the Transformation Zone.
That's where real change happens.
Things to Remember
- We are in a performance economy
- You must be engaging, not just good
- Ideas are your greatest asset
Things to Share
- "You're not selling—you're offering."
- "Attention goes to the interesting."
Things to Take Notice Of
- Evaluate your communication
- Add energy and edge
- Develop new ideas consistently
A Final Word
You already have ideas. You already have a voice.
The question is whether you will step up and become the kind of person people want to listen to.
Your Next Step
Reach out: [email protected]
Benediction
May it go well with you in your life, your family, your business, and your work.
Why don't you have a professional broadcaster in your business because that is vital to success in the marketplace today
2026/03/16
Here we go, the What It Takes Radio Company presents Stan, that's me, and why don't you have a professional broadcaster in your business? Today, every business needs to consider that a professional broadcaster may be vital to your marketing and business success. May I tell you my story? Greetings once again ladies and gentlemen, this is Stan, Stan the Radioman. Now people say, but just radio? Let me tell you, radio means everything in terms of electronic communication.
Radio, video, whatever you call it, it is all radio. It is electronic radiation that goes into the air or goes through the wire and makes things happen. And in particular, in our modern era, it makes communication happen.
In fact, radio, video, radio and television, digital communication, all of that is radio and it is the way that most of us communicate today. Just think about that. Your iPhone, it's a radio.
Your Apple Watch, it's a radio. They all are done as a result of something that a man named Tesla, heard about him? Did many years ago when he discovered ways to make electricity go from what was direct current, always go this way, to alternating current, which means it goes back and forth. Don't try to understand it, but just try to understand that what they discovered was when electricity went very, very, very fast back and forth.
Electronic waves, invisible waves went through the air and could go all around the world. And then we figured out how to make sounds from them so we could send code. And then we figured out how to put voice on them.
And there we are. We have radio. And then we figured out how to put pictures on them.
And then we have television. And that's where we are today. It's all radio.
Thank you, Mr. Tesla. Thank you, Mr. Marconi. Thank you, Mr. Faraday and a variety of others whose names you don't know who have given us something that within the last 100 years has truly changed human history and how we communicate.
Well, I'm simply saying this. I've been involved in radio for most of my life, and I'm a professional. I've done it for a long time.
I've gotten paid for it. I've done it around the world. I've produced thousands of radio programs, probably hundreds, maybe thousands of video programs.
It's something I love to do. I do it fairly well. I've got great experience at it, and I've taught people around the world how to be really good at being on the radio so they could do the good work they want to do, hopefully do great work for humankind, and hopefully find ways to make it a better world to serve others.
That's what I do. I think I do it fairly well, and I would like to audition with this particular little card that I have put together. You have an accountant in your business.
You probably have a bookkeeper. You have a website designer. You may even have a social media person who comes in and does some work.
You have people who do a variety of things that help make the business go. Well, in today's world, if you're not broadcasting in some way, you are going to be way behind, particularly with the AI phenomenon, and in particular because this truly is the performance economy and because changes are taking place faster than we can count, and you're going to have to be what I call point of the moment. You're going to have to be very good at responding to the world around and in sending messages of comfort, encouragement, challenge, wisdom, insight, and truth.
So here's a bit of an audition. Ask, do you have a professional broadcaster in your business? You have all those other people in your business, and you may pay them well, and they may do a lot of worthwhile things, but you also will need somebody who knows how, not just a hobbyist, not just someone who knows a little bit about it, but you'll need somebody who's had a lot of experience in knowing, first of all, what doesn't work. Remember, I can never guarantee that something will work, but I can pretty well assure you that there will be things that won't work, and there are ways that what you can do, you can do much better and make more money.
I just sighed because one of my good friends who's running a business where I've tried to help them, and they just sent out peace on the internet, and it's boring. It has no action, no energy, no personality. There is nothing about it except that there is a lot of writing and a few pictures that just sit there.
We used to call this, and I still do, whenever people hold up a brochure, I say, that's a dead tree. All of the brochures you have, and all of the flyers you have, and all of that stuff that people pay good money to print out and put on glossy paper, and the news service, the UPS service, the postal service delivers it to my house, and it is what we call dead tree marketing. It's a dead tree.
Paper is a dead tree, and it may be a glossy dead tree. It may be a well printed dead tree. It might even be an attractive dead tree, but it's a dead tree.
No personality, no energy, no conversation. It's not nearly as effective as we would like it to be, and it is not nearly as effective as live with energy, personality, sound, moving pictures, stories that are told. We are now discovering that the best way to write a book is to do a radio program first, and one of the best ways to sell your book right now is to do a program about the book or something that leads people to your book, and that's why What It Takes Radio is a podcasting and publishing company, because if you want to write and sell a book, you're going to have to learn how to book it and broadcast it.
Book it and broadcast it. I would like to demonstrate to you how you can make more money and have more fun and be more powerful and personable and maybe even professional in the marketplace that you seek to make your living and make your business successful in. Why don't you have a professional broadcaster in your business? I'm Stan.
I'm the Radio Man, and I'd be more than happy to give you a little demonstration, maybe some instruction, but certainly to answer your questions about how and why you need a professional broadcaster somewhere in, with, connected to your business. I would welcome that opportunity. Thank you very much for your time.
All the best and blessings on you and your business in these challenging, I mean very challenging times, both in life and business and in the world. It's, in many cases, needing someone like you with your wisdom, insight, and truth and the service that you can provide to make your mark in the marketplace. Until next time, and hopefully as we work together, I'm Stan.
Bye for now.
When the Lights Go Out in Tucson, What Do We See?
2026/02/04
Some ideas don't announce themselves with flashing lights.
In fact, this one is about what happens when the lights aren't there at all.
This week on Inconvenient Ideas, I found myself talking about Tucson, Arizona — a place my wife Karen and I once called home for nearly sixteen years — and a current news story that stopped me cold. An elderly woman has gone missing in Tucson. She happens to be the mother of a very well-known broadcaster, which is why the story caught national attention. But what really caught my attention was something deeper, quieter, and frankly more unsettling.
Light pollution. Or rather… the lack of it.
If you've never lived in Tucson, you might not know this: much of the city — especially the desert communities — is intentionally dark. No streetlights. Limited exterior lighting. Strict rules designed to protect the night sky. Tucson is one of the great stargazing cities in the world, home to observatories, astronomers, and people who truly treasure the stars.
When Karen and I moved there from Minnesota, one of the first things we noticed was how dark it was at night. At first, we thought something was broken. Nope. It was by design. And once we adjusted, we fell in love with it.
Dark skies. Brilliant stars. Quiet nights. Space to breathe.
But here's the inconvenient part.
Darkness, while beautiful and good for the soul, can also hide things. It can obscure danger. And in scattered desert neighborhoods — where homes are tucked into the landscape and security lights are rare — it raises hard questions about safety, vulnerability, and unintended consequences.
That tension is what this episode explores.
I share stories from our years in the desert: walking at night with a flashlight because you had to, being stopped by security if you didn't have one, learning to live with coyotes, javelinas, bobcats, and yes, the occasional mountain lion triggering motion lights. I talk about the peace of sitting under the stars with no music, no noise, just silence — and how much I miss that.
And then I zoom out.
Because this isn't really just about Tucson.
It's about the balance we all have to strike between clarity and safety, beauty and realism, solitude and responsibility. It's about knowing when darkness is restorative — and when it might be hiding something we need to pay attention to.
Even Jesus, we're told, regularly withdrew from the noise, the crowds, and the chaos to find strength in quiet places. But the Gospels also remind us that darkness isn't neutral. Every place — even the most beautiful — carries the full range of human nature.
This episode isn't alarmist. It's reflective. It's honest. And yes, a little inconvenient.
I close the program with a reminder that ideas matter — because ideas start things. Movements. Conversations. Changes. And if you have an inconvenient, interesting, or maybe even inspiring idea, I'd love to hear it.
We're always looking for thoughtful guests, bold voices, and people who want to make things move instead of just making noise.
You can reach me anytime at [email protected].
And if you're curious about learning how to use radio, podcasting, or video to tell your story — to build a business, a message, or a meaningful presence — that's part of what I do too. After more than four decades behind the microphone, I'm still convinced this is one of the most powerful tools for good if it's used well.
So step into the conversation.
Turn down the noise.
And once in a while… don't be afraid of the dark — just be wise about it.
Blessings to you,
and thanks for listening.
— Stan
Would Jesus Use AI? Faith, Technology, and the Future of Meaningful Work
2026/01/28
Just for fun this a 3rd person article but written by me
In a world racing toward artificial intelligence, automation, and unprecedented technological power, a provocative question is quietly unsettling leaders, entrepreneurs, and everyday workers alike: If Jesus were here today, would He use AI in his work and business?
That question sits at the heart of a recent episode of The Jesus Entrepreneur Experience, a weekly exploration that looks at the life and leadership of Jesus not only as a spiritual figure — but as a model for meaningful, mission-driven entrepreneurship.
Hosted by veteran broadcaster and business performance coach Stan Hustad, the program challenges listeners to rethink success, work, and contribution in an age where technology increasingly shapes the marketplace.
Rather than offering simplistic answers, the episode invites careful reflection. Jesus built his mission without exploiting supernatural shortcuts. He worked within human limits, relied on relationships, gathered people, developed leaders, and focused relentlessly on purpose. His approach resembles an entrepreneurial model grounded in wisdom, restraint, and human dignity.
The episode acknowledges both the promise and peril of AI. Used wisely, it can enhance creativity and productivity. Used recklessly, it can erode meaning, displace workers, and magnify harm.
If Jesus were here today, the program suggests, He would not reject AI out of fear nor embrace it uncritically. He would study it carefully, seek wise counsel, and ask whether it contributes to human flourishing. Above all, He would pray.
The episode reminds listeners that meaningful work is deeply human — craftsmanship, service, risk, and responsibility. Entrepreneurs are challenged to examine whether their businesses truly help people flourish or merely function as rackets.
In an era of rapid change, The Jesus Entrepreneur Experience offers realism, wisdom, and hope by reminding us that the most important questions are still worth asking.
This is an AI based quick summary that the video program that I did that goes into far more details about Jesus and the AI and if you'd like to watch that program just click the link below.
https://youtu.be/f-ghCLyteVU
Seven Words to Think About During the Storm
2026/01/23
The storm is coming.
You can feel it—not just outside, but everywhere. Schools closing. Churches canceling. Flights disappearing from the board like magic tricks gone wrong. We're all being gently (or not so gently) told: stay home, stay put, stay warm.
Which is exactly what I'm doing—sitting in my little radio studio, which also happens to be a television studio, a video studio, and a worldwide broadcasting station. No tower. No transmitter building. No million-dollar equipment. Just a good microphone, a decent camera, an internet connection, and a lifetime spent loving radio.
I started in the kind of radio that had mystery and majesty—big towers, humming transmitters, and studios that felt like sacred ground. There was romance in it. There still is. Old radio guys even swap pictures of their favorite towers now, like proud grandparents showing photos of the grandkids. Guilty as charged.
But radio has changed.
And in some wonderful ways, it's come home.
Now, during a snowstorm, you can sit in your own house and be on the radio. You can speak to the world from a spare bedroom, a basement, or a corner of the living room—just like I'm doing right now. And that matters, because a lot of people have something to say, something to sing, something to teach, or some wisdom worth sharing. They just needed permission and a microphone.
Which brings me to the storm—and the pause it gives us.
When weather forces us to slow down, it also gives us space to think. To read. To pray. To wonder a little about the life we're living… and the life we still want to live.
I've made a commitment that 2026 is going to matter. I want it to be significant—for my family, my community, and the people kind enough to listen in on my life and work. And as I was sitting here waiting for the storm, seven simple words came to mind.
Not fancy words. Not complicated words. Just honest ones.
Here they are. Don't rush past them. Let each one ask you a question.
Better.
What, exactly, do you want to be better at this year?
Beautiful.
What do you want more of that brings beauty into your life—or that you bring into the world?
Bright.
Not smarter—brighter. More alive. More visible. More you.
Bolder.
Where have you been playing it safe when you know you're meant to step forward?
Braver.
What fear are you finally ready to face?
Richer.
Yes, maybe financially—but also richer in relationships, meaning, gratitude, and joy.
Smarter… and Wiser.
Not the same thing. Smarter fills your head. Wiser shapes your life.
And then there's the one underneath them all:
Matter.
We all want to matter. We were made for meaning. We were designed to make a difference. That's not ego—that's wiring.
So while the snow falls and the world quiets down a bit, maybe these seven words are worth sitting with. Let your mind talk to your heart. Let your heart speak to your future.
As I often ask:
Are you living the life you want—or just the life you've got?
Storms have a way of clarifying things.
Stay safe. Stay warm. Comfort one another. And maybe—even in the middle of the storm—find a little comfort and joy.
All the best and blessings,
Stan
Things to Remember
- Storms slow us down so reflection can catch up
- You don't need a tower to have a voice
- Meaning often shows up in simple words
Things to Share
- The seven words that resonated most with you
- This question: Which one am I ignoring?
- The idea that 2026 is still wide open
Things to Take Note Of (and Act On)
- Write the seven words down
- Circle the one that scares you a little
- Take one small step toward it—after the storm
Snow days are good for productivity too. ❄️🎙️
If Jesus were in the IDF today... What kind of soldier or man do you think he would be?
2026/01/21
In a culture crowded with slogans, outrage, and instant opinions, a recent radio program in The Jesus Entrepreneur Experience does something surprisingly rare: it asks people to stop, imagine, and think.
The program poses a single, provocative question—not to shock or inflame, but to awaken reflection:
If Jesus were here today—now, in our time and place—and if He were a young man living in Israel, what kind of man would He be if required to serve in the Israeli Defense Forces?
The result is a thoughtful, TED-Talk-length exploration that bridges history, faith, entrepreneurship, and the human condition—without preaching, ranting, or political positioning.
Making Jesus Real—Not Distant
At the heart of the program is a simple but profound concern: Jesus is real, but too often He feels unreal to modern people.
For many, Jesus exists only in stained glass, ancient texts, or distant history—long ago, in a far-away land. The broadcast challenges that distance by re-anchoring Jesus in real life: born into political oppression, raised in an occupied land, a refugee as a child, a working tradesman and small-business owner, and a man without elite credentials, yet deeply competent and respected.
Rather than asking the worn question "What would Jesus do?", the program reframes it in a more personal and practical way:
What would Jesus do if He were you?
The Thought Experiment: Jesus and the IDF
In modern Israel, military service is not hypothetical. It is a reality of citizenship and survival. If Jesus were living there today as a young man, He would almost certainly be required to serve.
The broadcast carefully avoids spectacle or sensationalism. There are no images of Jesus firing weapons or raging in battle. Instead, listeners are invited to imagine Him as calm, centered, and courageous—fully human, facing fear and duty.
The question is not what position He would take, but what kind of man He would be.
Character Over Certainty
Rather than offering conclusions, the program offers mirrors. By refusing to answer the question for the audience, the program creates space for honest self-examination.
The Entrepreneurial Connection
Jesus spent nearly two decades as a working tradesman before beginning His public ministry. In modern terms, He lived most of His life as a small-business owner—serving clients, mastering skills, managing work, and earning trust.
From this perspective, the term Jesus Entrepreneur is not irreverent—it is illuminating.
Things to Remember
- Jesus was fully real—historically, socially, economically.
- Character is revealed under pressure.
Things Worth Sharing
- Thoughtful questions invite deeper conversations than fixed positions.
- Understanding people is the foundation of influence.
Things to Take Note Of and Act On
- Examine what your assumptions say about you.
- Practice leading with conscience, not just competence.
Closing Challenge
If Jesus were here today—walking our streets, facing our pressures—what kind of man would He be? And what kind of person are you becoming?
For more information about The Jesus Entrepreneur Experience or working with Stan Hustad, reach out and continue the conversation.
More Than a Name: The Title of the Man and the Faith Behind Dr. King's Legacy
2026/01/19
In this special birthday-commemoration edition of Inconvenient Ideas, broadcaster Stan Hustad invites listeners to pause, reconsider, and remember something easily overlooked in the story of one of America's greatest heroes: the full and formative identity of the Reverend Dr. Martin Luther King Jr.
The program opens with a light, affectionate nod to radio history and the marvel of modern podcasting—how a single voice can now circle the globe without towers, transmitters, or billion-dollar budgets. From there, the focus turns to the meaning of this national holiday and to the man it honors.
The heart of the episode centers on a deceptively simple but surprisingly powerful idea: "Dr. Martin Luther King Jr." was not his complete title. His full and proper designation was the Reverend Dr. Martin Luther King Jr. That distinction matters.
Listeners are reminded that King was not merely a civil-rights strategist, political activist, or moral philosopher—though he was all of those. First and always, he was a Christian minister. His authority flowed from the pulpit to the people and into the public square. His sermons, marches, and moral clarity were not parallel tracks; they were one unified calling rooted in faith.
With warmth and candor, the program reflects on the shock of King's assassination, the brutality of the moment, and the lasting imprint it left on a generation. From there, the story widens to reveal an often-missed spiritual lineage behind King's philosophy of nonviolence.
That path leads to missionary-evangelist E. Stanley Jones, whose writings on Mahatma Gandhi deeply influenced King's thinking. Through Jones's work, King encountered a practical theology of nonviolent resistance—one he embraced, embodied, and ultimately gave his life to defend.
Along the way, the program maintains a gentle, conversational tone—personal anecdotes, naming stories, and moments of humor included—while never losing sight of the central message: to honor Dr. King fully, we must acknowledge the spiritual foundation that shaped his life and leadership.
Things to Remember
• Dr. King's full title—the Reverend Dr. Martin Luther King Jr.—tells a deeper story than "Dr." alone.
• His faith was not an accessory to his work; it was its source.
• King's commitment to nonviolence was shaped by Christian conviction and global spiritual influence.
Things to Share
• King's sermons and public actions were one integrated calling.
• The civil-rights movement drew strength from theology, not just strategy.
• Faith-driven leadership can reshape nations without resorting to violence.
Things to Take Note Of (and Act Upon)
• Language matters: how we name people reflects how we understand them.
• Spiritual roots are often edited out of public memory—but they still matter.
• Nonviolence is not weakness; it is disciplined moral courage.
A Closing Challenge
As you listen to this program, consider the ways we simplify history to make it more comfortable—or less demanding. The Reverend Dr. Martin Luther King Jr. challenges us not only to remember his dream, but to reckon with its source.
What might change in our own lives, leadership, or communities if conviction once again shaped courage—and faith informed action?
26
Blessings on his memory, his family, and all who continue the work of justice, courage, and nonviolent love.
Why are the Democrats and the ICEers trying to get Donald Trump and his team elected and have more power
2026/01/16
Protest Backfires: The Inconvenient Politics of Noise, Power, and Human Nature
In this episode of Inconvenient Ideas, veteran broadcaster Stan Hustad poses a question that at first sounds almost absurd—and then increasingly unavoidable:
Why do the loudest opponents of Donald Trump and ICE often end up strengthening the very people they oppose?
It's a question rooted not in partisan rhetoric, but in something deeper and far more uncomfortable: human behavior, perception, and unintended consequences.
A Radio Man Sounds the Alarm
Drawing on more than four decades in broadcasting, Hustad opens the program the old-fashioned way—with a "sounder," a classic radio cue meant to signal urgency. In the golden age of radio, it meant one thing: stop what you're doing—this matters.
And what matters here is not simply immigration policy, protest movements, or the presidency of Donald Trump. What matters is how people think, how they react, and how often they misjudge the impact of their own actions.
The Minority Illusion
At the heart of the episode is a simple but inconvenient insight: people routinely overestimate how many others agree with them.
Hustad illustrates this with stories from business, publishing, and event marketing—where passionate creators are shocked to discover that enthusiasm does not automatically translate into widespread support.
Protest, Power, and Perception
The episode examines protests against immigration enforcement actions carried out by U.S. Immigration and Customs Enforcement. Hustad does not argue policy details as much as outcomes.
When protests disrupt daily life or escalate into chaos, many observers don't blame the administration—they recoil from the protesters. Instead of weakening Trump's political position, such actions may solidify support for him and those aligned with his agenda.
Things to Remember
• Passion does not equal majority support
• Noise can repel as easily as it attracts
• Methods often matter more than messages
A Final Inconvenient Thought
This episode isn't ultimately about immigration or Trump. It's about the human condition—our tendency to confuse conviction with consensus and noise with power.
If you want to change minds, you must first understand how people actually think.
Six Dollars for a Newspaper (An Inconvenient Idea Worth Thinking About)
2026/01/14
What kind of person pays six dollars for a newspaper in 2026?
Apparently, I do.
In this short episode of Inconvenient Ideas, I tell a simple story that turns out not to be simple at all—from being a 12-year-old paperboy delivering six days of news for 35 cents, to standing in a store today holding a weekend paper that costs more than I used to make in a week.
Along the way, we talk about old-school radio, standing up to do a broadcast, dressing for the job even when no one can see you, and why some things that feel inconvenient—like slowing down, paying attention, or holding real paper in your hands—might actually be more valuable than ever.
This isn't really about newspapers.
It's about how we judge value, why inconvenient ideas often matter most, and why the things we're tempted to dismiss are sometimes the very things that help us think better, live better, and do better business.
If you've ever wondered whether the "old ways" still have something to teach us—or whether inconvenient ideas are worth the trouble—this one's for you.
Pull up a chair.
Or better yet, stand up and listen.
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