
Advertise on podcast: Startup Competitors
Rating
5from
This podcast has
99 episodes
Language
EnglishPublisher
Michael KellyExplicit
No
Date created
2017/12/29
Latest episode
2021/12/31
Average duration
-
Release period
17 days
Description
How do early-stage software startup founders identify competitors in their space? How do they leverage the information they learn to develop a go-to-market strategy? In each episode of the Startup Competitors Podcast, we sit down with a startup founder to learn about how they think about competition, and how they leverage their knowledge of the market and competitors to make better tactical decisions.
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Putting a Bow on the Podcast with Patrick Kelly: My Final Episode
2021/12/31
In this episode, I interview my son, Patrick Kelly, co-founder of Shorca Wood. We talked a bit about his business and about being an entrepreneur. He has grown up watching me start multiple businesses and host this podcast. He is also an entrepreneur himself and isn’t even a teenager yet.
After hosting my Startup Competitors podcast for four years, I have decided it’s time for this final episode. I’ve enjoyed it immensely and have met many entrepreneurs who’ve generously shared their genius and wisdom. I thank each of them once more, and thank each of you who have listened and supported the Startup Competitors podcast all these years.
Topics In This Episode
Solving problems with projections and spreadsheets
What is your earliest memory of Developer Town?
What’s it like when I’m so busy with my entrepreneurial endeavors?
How do you think watching me has affected what you might do in the future?
What are some things you’ve picked up from watching me that you think are good? Not good?
Why do people work? Why do you work and why did you and Levi start Shorca Wood?
As a parent that works so much, what can I do differently or better?
About Shorca Wood
Shorca Wood is a two-year old wood supply company started by two friends who are not even teenagers yet. One of them happens to be my son, Patrick Kelly. The other is his friend, Levi. They specialize in selling firewood by the rick (which basically fills the bed of an F150 truck). The wood is harvested and split from the acres of timber on the Kelly homestead.
If you would like to hear more about Shorca Wood, check out my previous interview with Patrick: startupcompetitors.com/podcast/2020/12/28/shorca-wood-learning-business-at-a-young-age
About Developer Town
DeveloperTown is a multi-faceted software consultancy for today’s IT and Business Leaders. We create world-class digital experiences to help businesses succeed in a competitive digital world.
Website: developertown.com
Company LinkedIn: linkedin.com/company/developertown
Company Twitter: twitter.com/developertown
Company Facebook: facebook.com/developertown
Company Instagram: instagram.com/developertown
Michael’s LinkedIn: linkedin.com/in/michaeldkelly
Michael’s email: [email protected]
Pernix Solutions: Building Software, Development Teams and MVPs for Latin and North America
2021/12/06
Pernix Solutions is a software building company co-founded by former Intel and HP employees. They specialize in extending and building development teams, developing mobile and web apps, and crafting MVPs for startups and entrepreneurs.
In this episode, I chat with Carlos Sirias, founder and CEO of Pernix Solutions. Carlos is located in Costa Rica and we talk about the economic stability of Latin America. We also discuss how that ties into him building an apprentice program, where the company is headed, and more. I have a lot of respect for Carlos and his willingness to give. Whether you’re thinking about building a product or are already in the middle of building one, you need to listen to this episode.
Topics In This Episode
Apprenticeship program and mission
Helping create economic growth in Latin America
Why things go wrong in the technology field and how to fix it
The economic burn and benefits of an apprenticeship program
Scoping for minimal viable product
How early experience and behaviors manifest later
Success examples
Does Pernix Solutions take equity in startups they help through their apprenticeship program?
Common mistakes startups and entrepreneurs make starting out
Focusing on what makes a startup succeed
Becoming employee-owned
Contact Info
Pernix Solutions Website: pernix-solutions.com
Pernix Solutions (company) LinkedIn: linkedin.com/company/pernix-solutions/about
Carlos Sirias LinkedIn: linkedin.com/in/csirias/
Facebook
Twitter
Email: [email protected]
Sequense Software: Bringing Order to Travel For Travel Advisors
2021/11/22
Sequense is a B2B SaaS workflow management software created by travel agents, for travel agents. Because the travel industry has evolved and grown, especially due to Covid, people are having more of a relationship with their travel agent. In fact, in updated terminology, travel agents are more frequently called travel advisors. Currently, approximately 100,000 United States travel advisors are responsible for over $32 billion per year in travel revenue.
In this episode, I talk with Sequense co-founder and CMO, Megan Habig about the need travel advisors have for a platform like Sequense. We discuss building an early stage tech company, fundraising and working with an accelerator, launching without a technical co-founder, and their early go to market strategy. I really enjoyed this conversation and hope you do as well.
Topics In This Episode
The inspiration and evolution of travel behind Sequense
Experience with an accelerator, pre-seed funding, and advisors
Leveraging people already in the industry
Why Sequense doesn’t technically have any direct competitors
Future growth over the next 5 years, including software development
Designing to shorten learning curves and facilitate customizations
Launching and building without a tech co-founder
Goals for funding rounds
Learning and following through to make the most of opportunities
The most rewarding part of the journey so far
Megan’s biggest challenges in all this
Contact Info
Sequense Website: https://sequensesoftware.com
Sequense (company) LinkedIn: linkedin.com/company/sequense-software
Megan Habig LinkedIn: linkedin.com/in/megan-habig-40aa8721
Email (investor advisors): [email protected]
Email (travel advisors): [email protected]
Oreos, Whiskey and Caring About People’s Pain: My Appearance on Moments To Momentum with Scott Abbott
2021/11/08
I was recently a guest on the fun and inspirational Moments To Momentum podcast with Scott Abbott. In his signature style, Scott asked me a series of questions, balancing frivolity with deeper business insights. We talked about how I got started in technology, Oreos and whiskey, and a few other interesting facts about my life.
After that, we moved on to more serious topics. One we discussed at length was how to recognize and not trivialize the pain and suffering of others. And once you recognize that pain exists, how you can appropriately adjust your approach to people whether in business, life or parenting. The other was “the day I fell in love with sales”.
It was a really fun conversation and I hope you enjoy listening as much as I enjoyed being Scott’s guest.
A Sample of the Questions Scott Asked Me:
Who is Mike Kelly? What’s your background? How did you get started in technology? What are you doing now?
What is DeveloperTown and FullStack?
Any celebrity crushes?
If you were a teacher, what would you teach?
What is your favorite: cookie, snack, beverage and meal?
If you had a yacht, what would your yacht be named?
Can you share with us one of your most meaningful, defining and noteworthy situations - you know, a specific experience, time, relationship, or event - that has made a significant impact on your life, so far? What happened, why was it so meaningful, what did you learn, how did it benefit you, and what advice or recommendations can you share?
About Moments To Momentum with Scott Abbott
"Moments to Momentum, with Scott Abbott" is a fun, informative and inspirational podcast - featuring impactful conversations, with successful leaders from a wide-spectrum of demographics and vocations - that share their most meaningful situations, stories and events (i.e. “moments”), that they have experienced. Furthermore, how those big moments produced "momentum," that helps them succeed in their profession, and life. By having leaders share their most significant experiences - along with the lessons and advice learned - listeners gain their own “moments to momentum," as they enjoy and benefit from our guests’ personal experiences, insights and recommendations.
An important element of the podcast - is identifying and discussing what Scott calls, the "bio-mechanics" to productivity, happiness and success. In other words, using the podcast to understand and appreciate, the components and connection between the biological elements (i.e. the mind, heart, body, soul, psychology and sociology), with the mechanical elements (i.e. the strategy, tactics, systems, structure, tools, science and engineering), that it takes to effectively determine, develop, maintain and optimize consistent productivity, happiness and success: in business, work and life.
momentstomomentum.com
LinkedIn
Instagram
Twitter
iResearch and ConnectQik: Powerful Insights and Connections to Shape Future Products and Services
2021/10/25
iResearch is an online platform that allows users to conduct focus groups all over the world, in any language. With the ability to quickly extract insights from consumers, iResearch provides users the knowledge to make smart business decisions. ConnectQik is an app that allows users to make connections and take part in engaging interactions. Designed to capture business information, you can instantly exchange information with new contacts.
In this episode, I talk with iResearch.com and ConnectQik.com founder and CEO, Darshan Mehta, about finding meaningful insights from customers, users and consumers. We discuss how such insights inform product road maps and decision-making, as well as Darshan’s four ways to increase your chances of being successful. We also chat about current international business opportunities and his upcoming book, Getting to Aha! - Why Today's Insights are Tomorrow's Facts.
Topics In This Episode
Become your own worst competitor
Control inroads, differentiate yourself and your product
4 ways to increase your chances of being successful
Structuring methods, questions and conversations to reveal powerful insights
Tapping into the jet streams of society -- getting to the why
Find a connection from your product to an emotion; an example
Why you should do focus groups first
Marketing solutions and problem solving versus selling to people
International business opportunities and insights
Darshan’s experience living in Thailand
Contact Info
iResearch Website: https://iresearch.com
iResearch (company) LinkedIn: linkedin.com/company/iresearch-com
Darshan Mehta LinkedIn: linkedin.com/in/darshan--mehta
ConnectQik Website: www.connectqik.com
Email: [email protected]
Get Darshan’s Book: Getting to Aha! - Why Today's Insights are Tomorrow's Facts
iTeam: Helping Other CEOs Better Their Business To Better Your Own
2021/10/11
iTeam is a network of CEO think tanks that brings top level CEOs together in private groups. The purpose is to provide a place to reflect on tough decisions or get honest feedback. With an emphasis on technology enablement, and a process to find, sharpen, and drive competitive edges forward, the results speak for themselves. They have identified and are addressing the somewhat hidden needs of high level CEOs.
In this episode, I talk with iTeam founder and CEO, Thaddeus Rex, about what it means to run a business specifically designed to help other CEOs focus on their businesses. This includes analyzing processes, offering strengths where others are weak, and supporting and interacting in a mutually beneficial manner. All this creates a unique, and much-needed, pact of dedication between CEOs who might otherwise be alone in many circumstances and decision-making.
Topics In This Episode
The pact that inspired iTeam
Investment and growth through Covid-19
Quality control of a business when your product isn’t actually a product
Analyzing potential fit of a CEO and business builders
Solving unsolvable problems - the right team
iTeam’s current competitors and how iTeam is different
What makes a great facilitator
Differentiation in startups to set yourself apart
Thaddeus’ core philosophy about the purpose and impact of business
Some success stories and some struggles as iTeam members support each other
Cultivating options for solutions
Contact Info
Thaddeus Rex website: thaddeusrex.com/iteamexperience
iTeam (company) LinkedIn: linkedin.com/company/the-iteam
Thaddeus Rex LinkedIn: linkedin.com/in/thaddeusrex
Twitter
Facebook
iTeam (new website coming soon): thinkiteam.com
Vertex Intelligence: Turning Human Problems Into Solvable Math Problems
2021/09/21
Vertex Intelligence is a data science and machine learning consultancy. They help a wide-range of companies solve tough data-related challenges by changing human problems into math problems and then solving them. Vertex identified frequent issues plaguing companies of all sizes, such as scheduling, data mining, and resource allocation, and developed machine-learning based solutions.
In this episode, I talk with CEO, Tyler Foxworthy, about how they’ve leveraged data science and optimization to build Vertex Intelligence. We cover problems data scientists solve that exist now and where he sees it going in the future. Tyler shares some of Vertex Intelligence’s successes, including working with multiple enterprise-level companies. Boot-strapped to success, they have achieved seven figures with just four full time employees.
Topics In This Episode
When and how a company should look at the processes they need to optimize
Looking at internal and external (3rd party) data and blending them
Mapping problems into math, an example
Identifying and leveraging the right solutions; getting started and maintaining continuity
Current status of data science and where Tyler sees it going
Who is already using data science and who is coming into this approach
The impact of SaaS software companies on business development and structure
Why clean data is crucial and the resulting departure from traditional software
Entering the data science field and market
Contact Info
Website: vertexintelligence.com
Vertex Intelligence (company) LinkedIn: linkedin.com/company/vertex-intelligence
Tyler Foxworthy LinkedIn: linkedin.com/in/tyler-foxworthy
Email: [email protected]
Otus: Centered in the Venn Diagram of Educational Technology
2021/08/30
Otus is a single platform for teaching, grading, analyzing and planning for K-12 education. It’s designed for administrators, educators, students and families so they can concentrate on what matters most -- learning. Through robust and integrated technology, Otus eliminates the time and ease of use pain points for administrative and teaching tasks.
Otus employs 8-week cycles for product assessment, actively and rapidly adapting and responding to requests for additions and improvements. They have positioned themselves in the center of the “Venn diagram” of technological needs in education. In this episode, I talk with Otus Co-Founder and Chief Product Officer, Christopher Hull about all of this and much more. Listen as he expertly outlines their product roadmap and also gives me my absolute favorite answer ever received to a question I’ve asked at least 75 times.
Topics In This Episode
The reach of Otus, their 300% revenue growth and market share increase
Customer acquisition, leveraging referrals and social media; crafting the path to product adoption
Otus’ current competitors, how Otus sits in the center of the Venn diagram of meeting needs
Product roadmap: measuring success through “buckets”, key metrics, usage benchmarks, and implementation reporting
Responding to customer requests for both current pain points and future preferences
Otus’ 8-week cycle for product improvement and listening to multiple stakeholders for input
An example of an 8-week cycle
Listening to clients first, then assessing competitors, and combining results
Pricing models and adapting for growth and usage
Simple pricing for launch of a SaaS
Pricing review cadence and processes
Contact Info
Website: otus.com
Otus (company) LinkedIn: linkedin.com/company/OtusK12
Chris Hull LinkedIn: linkedin.com/in/chull9
Company Twitter
Christopher’s Twitter
Company Facebook
Geneoscopy: “Air” and “Ground” Support for Product Rollouts
2021/08/16
Geneoscopy is committed to reinventing the treatment of gastrointestinal diseases. Their innovative techniques for non-invasive diagnosis and treatment includes technology for assistance in early-stage colon cancer detection. As a venture-backed startup based in Saint Louis, Missouri, Geneoscopy is walking through building technology and bringing it to the marketplace. This includes commercializing technology coming out of universities and schools of medicine. For Geneoscopy, this is specifically Washington University’s School of Medicine.
In this episode, I learned a lot from Chief Commercial Officer, Vince Wong, JD, MBA, who has worked through the various aspects it takes to fully bring a product to market. We discussed what they’ve already accomplished, where they currently are, and their soon launching 10,000 clinical participant study. In particular, I was excited to discuss what Vince termed “air” support and “ground” support for product rollout. I hope you enjoy it as much as I did.
Topics In This Episode
Series B funded company; in development product FDA break-through designation
Product manufacturing plans and differing operating models for inside and outside the United States
Current competitors and how Geneoscopy is superior
Marketing and positioning: healthcare insurers, healthcare providers and opinion leaders, patient advocacy groups, patient awareness
Cutting through marketplace noise
Partnering with and leveraging existing footprints
“Air” support and “ground” support for product rollout
How launching a new product is both similar and different in method
Potential direct-to-consumer futures
Decentralized targeting creates widened reach, expanded demographics
Contact Info
Website: geneoscopy.com
Clinical study participation: colonscreeningstudy.com
Email: [email protected]
Geneoscopy (company) LinkedIn: linkedin.com/company/geneoscopy
Vince Wong LinkedIn: linkedin.com/in/vince-wong-7254151
Twitter
Facebook
Upper Hand: Technology in B2B Sports and Fitness Management
2021/08/02
Upper Hand builds award-winning innovative sports and fitness management software. They streamline day-to-day operations and eliminate manual and time-consuming tasks for fitness studios, sports facilities and sports academies. Upper Hand has found tremendous success, skillfully transitioning from a solid B2C company into a sought-after, growing B2B company.
Interested in learning about how they did it, I spoke with Kevin MacCauley, Founder and CEO of Upper Hand. We discuss their early pivot, their product roadmap, vertical growth focus, and their plans for future development in the ever-changing landscape of sports and fitness. Our conversation also moved into discussing the role of AI, data interpretation, Big Tech, and more, all of which I found engaging. I hope you enjoy it as much as I did.
Topics In This Episode
Navigating the challenges of evolving from a B2C model to a B2B model
Upper Hands’ current competitors
Focusing vertically for future growth, data handling and payment platforms
Engaging innovation and accuracy in the customer roadmap
Integrating valuable client education and leveraging analytics
Why Kevin sees AI, data interpretation, and action as integral to success
Analytics, technology regulation, ethics, AI, data storage, and Big Tech
Contact Info
Website: getupperhand.com
Email: [email protected]
Upper Hand (company) LinkedIn: linkedin.com/company/upper-hand
Kevin MacCauley LinkedIn: linkedin.com/in/kevinmaccauley
Instagram
Twitter
Facebook
Buddy Brands: Bringing Advanced Ecommerce and Solution-Focused Pet Brands Together
2021/07/19
Buddy Brands is a collection of solution-based pet product brands, all focused on relieving various pet health problems. Their combined products address issues such as pain, mobility, anxiety, allergies, and itching. Through Buddy Brands, President and Founder, Trevor Crotts, uses his expertise in employing advanced technology to increase consumer confidence and drive sales of quality products.
In this episode, I talk ecommerce with Trevor, who is also involved in the startups Compel Commerce and ScanShop.io. We discuss how targeted marketing and business scale drive positive growth, along with the importance of the ever-expanding role of 3D and AI in the future of ecommerce. As a dog person and business person, I really loved our conversation. Following our time together, Trevor was gracious enough to offer a 25% discount code (Startup25) on Buddy Rest or Natural Doggie products for Startup Competitors listeners.
Topics In This Episode
Using eBay as a tool to learn the moving parts of ecommerce
The trends and future of ecommerce, especially coming out of Covid
Competing with the large juggernauts in your business space by smartly leveraging ecommerce
The future of 3D model creation and AI for use in ecommerce and augmented reality (enhance shopper experience, increase conversion rates, and decrease returns)
Responding to knock-offs and direct competitors that crop up
How Buddy Brands has taken on diversification of their brand and product lines
Contact Info
Want to try any Buddy Rest or Natural Doggie products? Use the code Startup25 to save 25%!
Website: buddybrands.pet
Email: [email protected]
Phone: (888) 674-1710
Buddy Brands (company) LinkedIn: linkedin.com/company/buddypetbrands
Trevor Crotts LinkedIn: linkedin.com/in/trevor-crotts
Contact Buddy Brands: buddybrands.pet/home
Unicorn Venture Partners: An Successful Investment Firm And What Sets Them Apart
2021/07/05
Unicorn Venture Partners specializes in pre-seeds and Series A investments. Their two verticals are mainly the technology space and consumer space. Because Unicorn Venture Partners has no LPs (limited partnerships), how they operate, the massive success they’ve had, and how they’ve grown since 2018 sets them apart.
In this episode, I talk with Jonathan Hung, Co-Managing Partner of Unicorn Venture Partners. We discuss the experience diversity superpower of the three founding partners and how that has impacted their success. We explore valuable concepts like “watch the blind side”, the ‘business emergency contacts’ litmus test, and cash cow business structures. In particular, I found the tips Jonathan shares regarding successful investment pitching to be (potentially) worth millions.
Topics In This Episode
Structuring the leadership team without VPs
The importance of writing investment memos, even though only three people read them
Looking at a business team and leadership as perhaps the most important success indicator
How Unicorn leverages both itself and the other separate entities of each of its founders
Balancing Unicorn Venture Partners with the demands of Johnathan’s various ventures.
Why business owners should be selective, even if they need investment funds. Is this someone you’d have as your business emergency contact?
Rethinking and reinventing cash cow businesses to increase revenue and scale
Tips from Jonathan on how to successfully secure capital
Contact Info
Website: unicornvp.com
Email: [email protected]
Unicorn Venture Partners (company) LinkedIn: linkedin.com/company/unicorn-venture-partners/about
Jonathan Hung LinkedIn: linkedin.com/in/jonathanhung
Contact Unicorn Venture Partners: unicornvp.com/contact-us
Contact Jonanthan directly for investment pitches, to read his blog, and more: jonathanhung.com
Podcast reviews
Read Startup Competitors podcast reviews
CS1131 2021/12/06
Great contribution to the startup community
Michael is going the extra mile to provide outstanding resources for startups to hear stories from the trenches. The conversations just flow and you c...
Thaddeus Rex 2021/10/12
Competaffeinated!!
When you start you gotta be ready to compete - and caffeine helps!
Always learn something new when Mike Kelly’s in the room. Fantastic questions - a...
upperhandsoftware 2021/08/04
Great podcast!
Really enjoy the show and conversations! Mike asks very engaging questions that allow his guests to take a deep dive into some exciting topics. Great ...
stefannagey 2021/06/21
Thoughtful and insightful
Really enjoy this show, but maybe I’m biased since I was a guest!
Mike asks great questions and does a super job of getting folks to thinks deeply a...
JH_1305 2021/04/26
Appsurify & Mike - Great Podcast
Really enjoyed listening to Mike's podcast with Appsurify founder, Johnston. Mike's really able to go into multiple areas of subject matter and extrac...
Jd_cincy 2021/03/15
Insightful content
Very enjoyable podcast with some great insights into the startup community.
Jim Grey 2021/03/08
A masterclass in building a business
I can’t believe the information that host Mike Kelly pulls out of his guests. Crazy interesting perspectives on finding a market and building a busine...
Bryan_9383 2021/03/01
Great podcast on building startups
Startup Competitors is a great listen. Every episode I learn something new and valuable.
TolijG 2020/12/16
Great podcast!
Great podcast for anyone interested in startups and technology
JPodcast_00 2020/10/12
A Great Highlight on the Start Up Landscape!
This is a great podcast that highlights many great startups. It’s really enjoyable to hear all the different walks of lives the founders come from
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