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Do you actually know where your business finances stand? Or are you hoping everything is okay because you're too busy to look? In this episode of the Marketing Domination Podcast, I sit down with Billy Hofacker, a fractional CFO and money coach, to talk about the side of business most owners ignore until it blows up. Billy shares the morning a tow truck showed up at his door and took his car, and how that moment led him to uncover $130,000 in non-mortgage debt. He paid it off in five years, went on to pay off almost $500,000 in total, and now helps gym owners and small business owners build financial systems that actually hold up. We get into why "five more clients" won't fix an unprofitable business, why a business that isn't paying its owner is a sick business, and Billy's Two-Minute Critical Four Test: the four numbers every owner needs to know. We also cover net owner benefit, 13-week cash flow forecasts, how much of your revenue should go to marketing, and how to tell if your marketing dollars are actually coming back. If you've been putting off looking at your numbers, this episode is your wake-up call. Connect with Billy Hofacker Website: https://yourfitnessmoneycoach.com/ Podcast: Your Fitness Money Coach Podcast 📝 Show Notes and Resources 📝 https://www.seangarner.co/podcast/ =========================== P.S. When you are ready, here are a few ways I can help… Get Your FREE Marketing Domination Checklist: https://www.seangarner.co/ FREE Marketing Assessment | Discover what's wrong with your marketing & get a FREE customized plan to fix it: https://www.seangarner.co/marketingreport Schedule A Call to Build, Fill and Optimize Your Sales Funnel For More Leads: https://www.seangarner.co/ =========================== Subscribe and Listen to the Podcast HERE: ➡︎YT: https://www.youtube.com/seangarner ➡︎Apple: https://podcasts.apple.com/us/podcast/marketing-domination ➡︎Spotify: https://podcasters.spotify.com/pod/show/marketingdomination =========================== Sean Garner Sean Garner is a marketing consultant and Certified StoryBrand guide dedicated to helping small business owners grow and dominate their industries. He created the Marketing Domination podcast to teach people how to combine storytelling with strategic marketing to help businesses connect with customers and stand out online. =========================== Let's Connect! Website: https://www.seangarner.co/ LinkedIn: https://www.linkedin.com/in/seanagarner/ Instagram: https://www.instagram.com/seangarner/ FaceBook: https://www.facebook.com/sean.garner.927/ Twitter: https://x.com/coachseang =========================== ⏰ Timestamps ⏰ 0:00 Intro 0:32 Meet Billy Hofacker 1:17 The Morning a Tow Truck Took His Car 5:38 Why Busy Business Owners Are Often Broke 6:50 The Three Legs of the Stool: Sales, Operations, and Finance 9:00 Why Five More Clients Won't Fix Your Business 10:12 Pay Yourself First + The Two-Minute Critical Four Test 17:01 What Counts as Net Owner Benefit? 18:53 Budgets, 13-Month Forecasts, and 13-Week Cash Flow 22:48 How Much Should You Spend on Marketing? 24:36 How to Tell If Your Marketing Is Paying Off 26:14 The One Thing to Do This Week 28:56 How to Connect With Billy =========================== #Marketing #SmallBusiness #SeanGarner #SmallBusinessFinance #FractionalCFO

Stop relying on company age or tenure to improve your google rankings. Learn the specific factors that actually drive visibility.Many businesses assume that being established is enough to secure top search results, but that is rarely the case. This video breaks down why your current approach might be failing and explains the critical technical seo elements you need to prioritize. We cover why fresh content and user experience matter more than how long you have been in business.Beyond basic site updates, we explore how digital pr and a properly optimized google business profile influence your placement. You will understand how to align these different parts of your SEO strategy to beat competitors who are outranking you. By the end, you will have a clear checklist to audit your site and focus on the factors that drive real traffic.Subscribe for weekly SEO strategy breakdowns, and comment which ranking factor you find most challenging to manage.If you want to know whether you're actually getting SEO or just paying for a report, grab your free website SEO audit: https://www.seangarner.co/websiteauditReady to have us handle it all? Schedule a call: https://www.seangarner.co⏰ Timestamps ⏰00:00 You're great at your job, so why aren't you ranking? 00:23 Welcome to Marketing Domination 01:04 Why most local businesses are invisible 01:53 What SEO actually is 02:07 What SEO is NOT 02:39 Holistic SEO and "Search Everywhere Optimization" 03:41 Pillar 1: Technical SEO 04:14 Pillar 2: User experience and conversion 05:01 Pillar 3: New content every month 06:07 Pillar 4: Backlinks and digital PR 06:44 Pillar 5: Google Business Profile and reviews 07:45 Client story: 16th to #1 in six months 08:53 The best don't rank, the clearest do 09:01 The one question to ask your SEO agency 09:30 Recap 10:08 Get your free website SEO auditSubscribe for plain-English marketing for local service business owners. New episode every week.

Most business owners built a website that's basically a digital billboard, a place to show how awesome they think they are. But your website has one real job: to be your hardest-working salesperson, collecting leads and making you money. In this episode I break down why most small business websites need a rebuild, the two jobs your site has to do, and the three make-or-break sections every website needs, plus a real client rebuild (White Fox Salon) that 3x'd their leads.⏰ Timestamps ⏰0:00 Why your website is costing you customers 0:27 Welcome 1:13 The hard truth: you're being compared in seconds 1:54 Your website's two jobs 2:51 The 3 make-or-break sections 2:56 Section 1: your header (3 questions in 5 seconds) 4:44 Section 2: a clear, direct CTA 5:25 Section 3: social proof 7:01 Case study: White Fox Salon (3x the leads) 9:45 The one thing to remember 10:19 Get the free website wireframeGet the free 14-section website wireframe: https://www.seangarner.co/ (Resources)Want us to build it for you? Schedule a call: https://www.seangarner.co/Listen on Spotify: https://open.spotify.com/show/4uL8QpBauxDiYV81KKrvVB | Apple: https://podcasts.apple.com/us/podcast/marketing-domination/id1330661519New episodes weekly.

Most business owners think they're bad at marketing. You're not. You were never supposed to be the marketer in the first place, and I'll prove it to you in this one. I get into why being great at your craft and being great at marketing it are two completely different skill sets, why you still can't afford to be in the dark about your small business marketing, and the simplest way I know to tell if what you're paying for is actually working. No jargon, no guru act. If the word "marketing" makes you cringe, start here. ⏰ Timestamps ⏰ 0:00 Why marketing makes you cringe 1:30 How I got burned by an agency 3:09 The friend who tripled my income 4:30 You were never supposed to be the marketer 5:28 Delegate it, partner on it, or hire it 6:30 Why you can't be in the dark 7:40 The mechanic that sells you $2,000 of nothing 8:30 Marketing isn't the enemy, bad marketing is 9:00 What marketing actually is 11:00 The 3 things to remember Want our team to handle your marketing so you don't have to? Schedule a call: https://www.seangarner.co/ Listen on Spotify: https://open.spotify.com/show/4uL8QpBauxDiYV81KKrvVB Apple Podcasts: https://podcasts.apple.com/us/podcast/marketing-domination/id1330661519New episodes weekly.

If you want your local business to show up in the Google Map Pack, your Google Business Profile has to be fully optimized.  In this episode of the Marketing Domination Podcast, I break down the biggest mistakes I see that kill visibility and explain how to properly set up and maximize your profile so Google clearly understands what your business does. I walk through the most important factors that influence rankings, including choosing the right primary category, filling out your services completely, and keeping your profile active. I also share how I handle spam reviews, why photos help more than most businesses realize, and when it makes sense to create additional Google Business Profile locations to expand your reach.  If your goal is to rank higher in Google Maps and get more local customers finding and calling your business, this episode shows you exactly what I recommend doing. 📒 Show Notes and Resources 📒 https://www.seangarner.co/podcast/  =========================== P.S.  When you are ready, here are a few ways I can help… Get Your FREE Marketing Domination Checklist: https://www.seangarner.co/  FREE Marketing Assessment | Discover what's wrong with your marketing & get a FREE customized plan to fix it: https://www.seangarner.co/marketingreport  Schedule A Call to Build, Fill and Optimize Your Sales Funnel For More Leads: https://www.seangarner.co/  =========================== Subscribe and Listen to the Podcast HERE:📱  ➡︎YT: https://www.youtube.com/seangarner  ➡︎Apple: https://podcasts.apple.com/us/podcast/marketing-domination  ➡︎Spotify: https://podcasters.spotify.com/pod/show/marketingdomination =========================== Sean Garner Sean Garner is a marketing consultant and Certified StoryBrand guide dedicated to helping small business owners grow and dominate their industries. He created the Marketing Domination podcast to teach people how to combine storytelling with strategic marketing to help businesses connect with customers and stand out online. =========================== Let’s Connect!    Website: https://www.seangarner.co/  LinkedIn: https://www.linkedin.com/in/seanagarner/  Instagram: https://www.instagram.com/seangarner/  FaceBook: https://www.facebook.com/sean.garner.927/  Twitter: https://x.com/coachseang  =========================== ⏰ Timestamps ⏰ 0:00 Intro 2:08 Choose the Right Business Category 4:01 Tools to Help Optimize Your Google Business Profile 6:14 What Should You Actually Fill Out in Your Google Business Profile? 8:34 How Do You Deal With Spam Reviews on Google? 10:02 Do Photos Actually Help Your Google Business Profile Rankings? 12:57 Should Your Business Have Multiple Google Business Profile Locations? 15:12 Should You Respond to Every Google Review? 17:29 Need More Help With Your Marketing? =========================== #Marketing #SmallBusiness #SeanGarner

Search is not just about Google anymore. Your customers are searching for AI tools, overviews, and platforms that pull data from across the internet. If your business is not positioned correctly, you are invisible in more places than you think. In this episode, I break down what I call Search Everywhere Optimization. I will teach you the difference between traditional SEO and AI visibility, why good SEO fundamentals still matter, and the five pillars every local service business must implement. From technical foundations and user experience to authority building, reviews, and digital credibility, this is the complete roadmap to dominating search in 2026 and beyond. 📒 Show Notes and Resources 📒 https://www.seangarner.co/podcast/  =========================== P.S.  When you are ready, here are a few ways I can help… Get Your FREE Marketing Domination Checklist: https://www.seangarner.co/  FREE Marketing Assessment | Discover what's wrong with your marketing & get a FREE customized plan to fix it: https://www.seangarner.co/marketingreport  Schedule A Call to Build, Fill and Optimize Your Sales Funnel For More Leads: https://www.seangarner.co/  =========================== Subscribe and Listen to the Podcast HERE:📱  ➡︎YT: https://www.youtube.com/seangarner  ➡︎Apple: https://podcasts.apple.com/us/podcast/marketing-domination  ➡︎Spotify: https://podcasters.spotify.com/pod/show/marketingdomination =========================== Sean Garner Sean Garner is a marketing consultant and Certified StoryBrand guide dedicated to helping small business owners grow and dominate their industries. He created the Marketing Domination podcast to teach people how to combine storytelling with strategic marketing to help businesses connect with customers and stand out online. =========================== Let’s Connect!    Website: https://www.seangarner.co/  LinkedIn: https://www.linkedin.com/in/seanagarner/  Instagram: https://www.instagram.com/seangarner/  FaceBook: https://www.facebook.com/sean.garner.927/  Twitter: https://x.com/coachseang  =========================== ⏰ Timestamps ⏰ 0:00 Intro 2:17 AI SEO vs Traditional SEO 4:25 User Experience 6:34 Content 8:29 Authority 12:43 Citations, Reviews, and Google Business Profile 14:54 The Holistic Plan to Dominate AI and Search =========================== #Marketing #SmallBusiness #SeanGarner

If you are a local service business owner and you are not showing up in the Google Map Pack, you are leaving money on the table.  In this episode of Marketing Domination, I break down exactly how I optimize Google Business Profiles to rank higher in the Map Pack and dominate local markets. I walk through real examples of how I fully complete and optimize profiles, choose the right primary category, add detailed services and products, and use high-quality photos to stand out from competitors. I also explain how I use review velocity to outrank businesses with more total reviews, how I think about keywords without stuffing them, how often I recommend posting, and what I do when expanding into new markets. I cover proximity, service area businesses, and the most common triggers that cause suspensions, so you can avoid costly mistakes.  If you want a clear, practical system for ranking higher and generating more local leads, this is exactly how I do it. 📒 Show Notes and Resources 📒 https://www.seangarner.co/podcast/  =========================== P.S.  When you are ready, here are a few ways I can help… Get Your FREE Marketing Domination Checklist: https://www.seangarner.co/  FREE Marketing Assessment | Discover what's wrong with your marketing & get a FREE customized plan to fix it: https://www.seangarner.co/marketingreport  Schedule A Call to Build, Fill and Optimize Your Sales Funnel For More Leads: https://www.seangarner.co/  =========================== Subscribe and Listen to the Podcast HERE:📱  ➡︎YT: https://www.youtube.com/seangarner  ➡︎Apple: https://podcasts.apple.com/us/podcast/marketing-domination  ➡︎Spotify: https://podcasters.spotify.com/pod/show/marketingdomination =========================== Sean Garner Sean Garner is a marketing consultant and Certified StoryBrand guide dedicated to helping small business owners grow and dominate their industries. He created the Marketing Domination podcast to teach people how to combine storytelling with strategic marketing to help businesses connect with customers and stand out online. =========================== Let’s Connect!    Website: https://www.seangarner.co/  LinkedIn: https://www.linkedin.com/in/seanagarner/  Instagram: https://www.instagram.com/seangarner/  FaceBook: https://www.facebook.com/sean.garner.927/  Twitter: https://x.com/coachseang  =========================== ⏰ Timestamps ⏰ 0:00 Intro 2:08 Why Your Google Business Profile Is Not Ranking 4:25 Services, Products, and Photos That Boost Visibility 6:46 Choosing the Right Categories and Using GMB Everywhere 8:55 Reviews, Review Velocity, and Beating Bigger Competitors 13:33 Keywords and Posting Strategy for Ongoing Momentum 15:47 Ranking Without a Physical Office and Expanding Smart 18:06 Avoiding Suspensions 20:25 Take Action Now =========================== #Marketing #SmallBusiness #SeanGarner

If you’re a local service business owner trying to figure out why your competitors show up above you on Google, this episode gives you clarity.  I walk through the real difference between local SEO and traditional organic SEO and explain why you need both strategies working together if you want full visibility. From optimizing your Google Business Profile to building authority through content and backlinks, he breaks down what actually impacts rankings. You’ll also learn how often you should be publishing content, why SEO doesn’t stop once you hit number one, what causes sudden ranking drops, and how to tell if your SEO agency is truly delivering results.  If you want a straightforward explanation of what moves the needle and how to protect your rankings long term, this episode lays it out clearly and practically. 📒 Show Notes and Resources 📒 https://www.seangarner.co/podcast/  =========================== P.S.  When you are ready, here are a few ways I can help… Get Your FREE Marketing Domination Checklist: https://www.seangarner.co/  FREE Marketing Assessment | Discover what's wrong with your marketing & get a FREE customized plan to fix it: https://www.seangarner.co/marketingreport  Schedule A Call to Build, Fill and Optimize Your Sales Funnel For More Leads: https://www.seangarner.co/  =========================== Subscribe and Listen to the Podcast HERE:📱  ➡︎YT: https://www.youtube.com/seangarner  ➡︎Apple: https://podcasts.apple.com/us/podcast/marketing-domination  ➡︎Spotify: https://podcasters.spotify.com/pod/show/marketingdomination =========================== Sean Garner Sean Garner is a marketing consultant and Certified StoryBrand guide dedicated to helping small business owners grow and dominate their industries. He created the Marketing Domination podcast to teach people how to combine storytelling with strategic marketing to help businesses connect with customers and stand out online. =========================== Let’s Connect!    Website: https://www.seangarner.co/  LinkedIn: https://www.linkedin.com/in/seanagarner/  Instagram: https://www.instagram.com/seangarner/  FaceBook: https://www.facebook.com/sean.garner.927/  Twitter: https://x.com/coachseang  =========================== ⏰ Timestamps ⏰ 0:00 Intro 1:08 How to Optimize Your Google Business Profile 3:10 How to Rank in Traditional Organic Search Results 5:06 How Often Should You Publish SEO Content? 9:33 Can You Stop SEO Once You’re Ranking Number One? 11:35 Why Did My Rankings Suddenly Drop? 13:13 How to Tell If Your SEO Company Is Actually Doing the Work 18:02 What Actually Moves the Needle in SEO =========================== #Marketing #SmallBusiness #SeanGarner

How long should SEO take for a local business?  That is one of the most common and most misunderstood questions in marketing. In this episode, I break down why SEO technically starts working right away, but why visible results depend on your competition, your market, and the foundation you are starting from. I’ll walk through why competitors with ugly websites often still rank higher, why SEO is more important than ever with AI search tools like ChatGPT, and what actually drives rankings today. If you want realistic expectations, a real strategy, and a clear path to dominating local search, this episode delivers exactly that. 📒 Show Notes and Resources 📒 https://www.seangarner.co/podcast/  =========================== P.S.  When you are ready, here are a few ways I can help… Get Your FREE Marketing Domination Checklist: https://www.seangarner.co/  FREE Marketing Assessment | Discover what's wrong with your marketing & get a FREE customized plan to fix it: https://www.seangarner.co/marketingreport  Schedule A Call to Build, Fill and Optimize Your Sales Funnel For More Leads: https://www.seangarner.co/  =========================== Subscribe and Listen to the Podcast HERE:📱  ➡︎YT: https://www.youtube.com/seangarner  ➡︎Apple: https://podcasts.apple.com/us/podcast/marketing-domination  ➡︎Spotify: https://podcasters.spotify.com/pod/show/marketingdomination =========================== Sean Garner Sean Garner is a marketing consultant and Certified StoryBrand guide dedicated to helping small business owners grow and dominate their industries. He created the Marketing Domination podcast to teach people how to combine storytelling with strategic marketing to help businesses connect with customers and stand out online. =========================== Let’s Connect!    Website: https://www.seangarner.co/  LinkedIn: https://www.linkedin.com/in/seanagarner/  Instagram: https://www.instagram.com/seangarner/  FaceBook: https://www.facebook.com/sean.garner.927/  Twitter: https://x.com/coachseang  =========================== ⏰ Timestamps ⏰ 0:00 Intro 0:26 How Long Should SEO Take for a Local Business? 4:49 Is SEO Even Worth It Anymore With AI and ChatGPT? 5:46 Why “Worse” Websites Sometimes Rank Higher? 8:00 What Actually Moves the Needle in SEO Today? 9:42 What Is Technical SEO and Why Does It Matter First? 11:45 How Much Content Do You Really Need to Rank Higher? 12:45 How Does Google Business Profile Affect Rankings? 17:14 How Much Should You Pay for SEO? =========================== #Marketing #SmallBusiness #SeanGarner

Most local business owners are overthinking their website, and it’s costing them traffic, leads, and sales.  In this episode, I break down the real answers to the questions I get asked all the time: Which website platform is actually best for SEO? How often should you update your site? And do blogs even matter anymore for local businesses? I walk you through what Google really cares about, how to avoid redesign mistakes that can tank your rankings, and what actually makes a website stand out in competitive markets. We also dive into StoryBrand messaging, why clear structure matters for both SEO and conversions, and how to track whether your website is truly working.  If you want a website that doesn’t just look good but actually grows your business, this episode is for you. 📒 Show Notes and Resources 📒 https://www.seangarner.co/podcast/  =========================== P.S.  When you are ready, here are a few ways I can help… Get Your FREE Marketing Domination Checklist: https://www.seangarner.co/  FREE Marketing Assessment | Discover what's wrong with your marketing & get a FREE customized plan to fix it: https://www.seangarner.co/marketingreport  Schedule A Call to Build, Fill and Optimize Your Sales Funnel For More Leads: https://www.seangarner.co/  =========================== Subscribe and Listen to the Podcast HERE:📱  ➡︎YT: https://www.youtube.com/seangarner  ➡︎Apple: https://podcasts.apple.com/us/podcast/marketing-domination  ➡︎Spotify: https://podcasters.spotify.com/pod/show/marketingdomination =========================== Sean Garner Sean Garner is a marketing consultant and Certified StoryBrand guide dedicated to helping small business owners grow and dominate their industries. He created the Marketing Domination podcast to teach people how to combine storytelling with strategic marketing to help businesses connect with customers and stand out online. =========================== Let’s Connect!    Website: https://www.seangarner.co/  LinkedIn: https://www.linkedin.com/in/seanagarner/  Instagram: https://www.instagram.com/seangarner/  FaceBook: https://www.facebook.com/sean.garner.927/  Twitter: https://x.com/coachseang  =========================== ⏰ Timestamps ⏰ 0:00 Intro 0:41 What Website Platform Is Best for SEO 5:58 How Often Should You Update Your Website 8:02 Why Website Redesigns Can Hurt Rankings 9:04 Do Blogs Still Matter for Local Businesses 12:03 How to Make Your Website Stand Out 14:57 What Is StoryBrand and Does It Increase Conversions 17:31 Should You Have Separate Service and Location Pages 20:49 How to Track If Your Website Is Actually Working 23:22 Need More Help? =========================== #Marketing #SmallBusiness #SeanGarner

I see this all the time. Business owners are getting traffic to their website, but no one is calling, booking, or filling out forms.  They assume the problem is more ads, more SEO, or more content, when in reality, the problem is usually their website structure, messaging, and lack of a clear conversion strategy. In this episode, I break down the most common website mistakes local service businesses make, including unclear calls to action, no lead capture system, confusing copy, and poor page structure. I explain when you actually need a new website versus when you just need better messaging, what pages are essential for ranking, and why you should never choose between SEO and conversions. You need both. If your website looks decent but isn’t making you money, this episode will show you exactly what’s missing and how to fix it. 📒 Show Notes and Resources 📒 https://www.seangarner.co/podcast/  =========================== P.S.  When you are ready, here are a few ways I can help… Get Your FREE Marketing Domination Checklist: https://www.seangarner.co/  FREE Marketing Assessment | Discover what's wrong with your marketing & get a FREE customized plan to fix it: https://www.seangarner.co/marketingreport  Schedule A Call to Build, Fill and Optimize Your Sales Funnel For More Leads: https://www.seangarner.co/  =========================== Subscribe and Listen to the Podcast HERE:📱  ➡︎YT: https://www.youtube.com/seangarner  ➡︎Apple: https://podcasts.apple.com/us/podcast/marketing-domination  ➡︎Spotify: https://podcasters.spotify.com/pod/show/marketingdomination =========================== Sean Garner Sean Garner is a marketing consultant and Certified StoryBrand guide dedicated to helping small business owners grow and dominate their industries. He created the Marketing Domination podcast to teach people how to combine storytelling with strategic marketing to help businesses connect with customers and stand out online. =========================== Let’s Connect!    Website: https://www.seangarner.co/  LinkedIn: https://www.linkedin.com/in/seanagarner/  Instagram: https://www.instagram.com/seangarner/  FaceBook: https://www.facebook.com/sean.garner.927/  Twitter: https://x.com/coachseang  =========================== ⏰ Timestamps ⏰ 0:00 Intro 2:54 Clear Calls to Action That Actually Convert 5:06 Why You Need a Lead Generator 6:54 Do You Need a New Website or Just Better Copy? 9:04 What Pages Your Website Actually Needs to Rank 15:01 SEO vs Conversions 17:06 Does Website Design Really Matter? 21:28 Want More Help? =========================== #Marketing #SmallBusiness #SeanGarner

Most people love the idea of entrepreneurship until they realize it takes 18 years of showing up before anything feels “successful.”  In this episode, Sean sits down with Dustin and Tiffany Mitchell of Half Moon Plumbing to tell the real story behind their $11M business, and it’s not the overnight success Instagram promised. They unpack the early faith-driven decisions, the painful hiring bottlenecks, and the moment Dustin realized being a great plumber was actually holding the business back. You’ll hear how building technicians, committing to clear core values, and getting intentional about strategy sparked their jump from $3M to $11M in just three years.  If you own a local service business and want growth that actually lasts, this episode is required listening. 📒 Show Notes and Resources 📒 https://www.seangarner.co/podcast/  =========================== P.S.  When you are ready, here are a few ways I can help… Get Your FREE Marketing Domination Checklist: https://www.seangarner.co/  FREE Marketing Assessment | Discover what's wrong with your marketing & get a FREE customized plan to fix it: https://www.seangarner.co/marketingreport  Schedule A Call to Build, Fill and Optimize Your Sales Funnel For More Leads: https://www.seangarner.co/  =========================== Subscribe and Listen to the Podcast HERE:📱  ➡︎YT: https://www.youtube.com/seangarner  ➡︎Apple: https://podcasts.apple.com/us/podcast/marketing-domination  ➡︎Spotify: https://podcasters.spotify.com/pod/show/marketingdomination =========================== Sean Garner Sean Garner is a marketing consultant and Certified StoryBrand guide dedicated to helping small business owners grow and dominate their industries. He created the Marketing Domination podcast to teach people how to combine storytelling with strategic marketing to help businesses connect with customers and stand out online. 🎤Dustin Mitchell Dustin Mitchell is the founder and owner of Half Moon Plumbing, a service company based in Owasso, Oklahoma, that he established in 2007 with his wife, Tiffany. A second-generation plumber, Mitchell entered the trade before graduating high school and earned both his contractor and master plumbing licenses in Oklahoma and Arkansas by the age of 21. Under his leadership, the business has grown from a home-based operation into a prominent regional player with nearly 40 employees and over $10 million in revenue. Guided by his faith and a mission focusing on "Manners, Methods, and Materials," Mitchell is well known for community initiatives like his local Valentine’s Day billboard campaigns. In his personal life, he is a dedicated father of four who enjoys spending time on his farm, trout fishing, and bow hunting. 🎤Tiffany Mitchell Tiffany Mitchell is the co-owner of Half Moon Plumbing & Electric, a family-owned service company based in Owasso, Oklahoma, which she established in 2007 with her husband, Dustin Mitchell. She is instrumental in managing the branding and operations of the business, helping it scale from $3 million to $10 million in revenue by 2025. The company serves the Tulsa and Claremore metro areas and was recognized as the best plumbing company in Tulsa in 2024 and 2025. =========================== Let’s Connect!    Website: https://www.seangarner.co/  LinkedIn: https://www.linkedin.com/in/seanagarner/  Instagram: https://www.instagram.com/seangarner/  FaceBook: https://www.facebook.com/sean.garner.927/  Twitter: https://x.com/coachseang  =========================== ⏰ Timestamps ⏰ 0:00 Intro 2:57 The origin story 4:35 The move to Owasso 8:57 The first “God wink” deal 13:45 Half Moon becomes Half Moon 16:44 Choosing loud colors 19:30 The journeyman bottleneck and slow growth 23:34 The scaling unlock 29:48 Culture that actually sticks 35:24 The pressure behind the scenes 46:58 Final lessons =========================== #Marketing #SmallBusiness #SeanGarner

If your marketing feels inconsistent, it is probably not because you need more leads. It is because you are not optimizing what you already have. Most business owners build a funnel, throw traffic at it, and hope for the best. That is not a strategy. That is gambling. In this episode, I walk through step three of the Marketing Domination framework and show you how I actually optimize sales funnels for real businesses. We cover the exact data you should be tracking, what automations stop leads from slipping through the cracks, and how to use AI without turning your marketing into a mess.  Optimization is not a one-time task. It is how businesses grow, scale, and dominate their local market long term. 📒 Show Notes and Resources 📒 https://www.seangarner.co/podcast/  =========================== P.S.  When you are ready, here are a few ways I can help… Get Your FREE Marketing Domination Checklist: https://www.seangarner.co/  FREE Marketing Assessment | Discover what's wrong with your marketing & get a FREE customized plan to fix it: https://www.seangarner.co/marketingreport  Schedule A Call to Build, Fill and Optimize Your Sales Funnel For More Leads: https://www.seangarner.co/  =========================== Subscribe and Listen to the Podcast HERE:📱  ➡︎YT: https://www.youtube.com/seangarner  ➡︎Apple: https://podcasts.apple.com/us/podcast/marketing-domination  ➡︎Spotify: https://podcasters.spotify.com/pod/show/marketingdomination =========================== Sean Garner Sean Garner is a marketing consultant and Certified StoryBrand guide dedicated to helping small business owners grow and dominate their industries. He created the Marketing Domination podcast to teach people how to combine storytelling with strategic marketing to help businesses connect with customers and stand out online. =========================== Let’s Connect!    Website: https://www.seangarner.co/  LinkedIn: https://www.linkedin.com/in/seanagarner/  Instagram: https://www.instagram.com/seangarner/  FaceBook: https://www.facebook.com/sean.garner.927/  Twitter: https://x.com/coachseang  =========================== ⏰ Timestamps ⏰ 0:00 Intro 1:59 Data, Automation, AI 3:52 Foundational Data Most Businesses Never Track 5:51 Website and SEO Metrics That Actually Matter 10:28 Google Business Profile, Calls, and Real Lead Signals 14:36 Automation That Stops Leads From Falling Through the Cracks 21:20 Using AI Without Breaking Your Marketing 29:58 Why Optimization Never Ends =========================== #Marketing #SmallBusiness #SeanGarner

If you have a website but still feel invisible online, this episode is for you. I see too many local service businesses build the foundation and then stop, expecting customers to magically show up. That’s not how growth works. In part two of the Marketing Domination series, I walk through exactly how to start filling your sales funnel once the foundation is built. I break down organic versus paid traffic, explain what a real holistic SEO strategy looks like today, and show you how social media and paid ads should actually fit into your marketing plan.  If you want more traffic, better leads, and a system that compounds over time instead of burning money, this episode will give you the clarity you’ve been missing. 📒 Show Notes and Resources 📒 https://www.seangarner.co/podcast/  =========================== P.S.  When you are ready, here are a few ways I can help… Get Your FREE Marketing Domination Checklist: https://www.seangarner.co/  FREE Marketing Assessment | Discover what's wrong with your marketing & get a FREE customized plan to fix it: https://www.seangarner.co/marketingreport  Schedule A Call to Build, Fill and Optimize Your Sales Funnel For More Leads: https://www.seangarner.co/  =========================== Subscribe and Listen to the Podcast HERE:📱  ➡︎YT: https://www.youtube.com/seangarner  ➡︎Apple: https://podcasts.apple.com/us/podcast/marketing-domination  ➡︎Spotify: https://podcasters.spotify.com/pod/show/marketingdomination =========================== Sean Garner Sean Garner is a marketing consultant and Certified StoryBrand guide dedicated to helping small business owners grow and dominate their industries. He created the Marketing Domination podcast to teach people how to combine storytelling with strategic marketing to help businesses connect with customers and stand out online. =========================== Let’s Connect!    Website: https://www.seangarner.co/  LinkedIn: https://www.linkedin.com/in/seanagarner/  Instagram: https://www.instagram.com/seangarner/  FaceBook: https://www.facebook.com/sean.garner.927/  Twitter: https://x.com/coachseang  =========================== ⏰ Timestamps ⏰ 0:00 Intro 1:38 Building the Sales Funnel Foundation 3:36 Locking Down Your Digital Storefront and CRM 5:51 The Five Pillars of a Holistic SEO Strategy 16:43 Using Social Media Without Burning Out 21:20 Paid Traffic That Actually Makes Sense for Local Businesses 25:52 What Comes Next Optimizing and Scaling the Funnel =========================== #Marketing #SmallBusiness #SeanGarner

If you’re a local service business owner spinning your wheels and wondering why your marketing isn’t bringing in leads, I get it. I’ve seen it a thousand times.  In this episode of Marketing Domination, I walk you through the complete 2026 marketing strategy for local service businesses, showing you exactly how to build, fill, and optimize your sales funnel so you can finally stand out online and grow your business. I break down the foundation you need first: your vision, mission, core values, and brand, so everything else you do actually works.  By the end of this episode, you’ll have a step-by-step system to dominate your local market, capture more leads, and convert them into loyal customers. 📒 Show Notes and Resources 📒 https://www.seangarner.co/podcast/  =========================== P.S.  When you are ready, here are a few ways I can help… Get Your FREE Marketing Domination Checklist: https://www.seangarner.co/  FREE Marketing Assessment | Discover what's wrong with your marketing & get a FREE customized plan to fix it: https://www.seangarner.co/marketingreport  Schedule A Call to Build, Fill and Optimize Your Sales Funnel For More Leads: https://www.seangarner.co/  =========================== Subscribe and Listen to the Podcast HERE:📱  ➡︎YT: https://www.youtube.com/seangarner  ➡︎Apple: https://podcasts.apple.com/us/podcast/marketing-domination  ➡︎Spotify: https://podcasters.spotify.com/pod/show/marketingdomination =========================== Sean Garner Sean Garner is a marketing consultant and Certified StoryBrand guide dedicated to helping small business owners grow and dominate their industries. He created the Marketing Domination podcast to teach people how to combine storytelling with strategic marketing to help businesses connect with customers and stand out online. =========================== Let’s Connect!    Website: https://www.seangarner.co/  LinkedIn: https://www.linkedin.com/in/seanagarner/  Instagram: https://www.instagram.com/seangarner/  FaceBook: https://www.facebook.com/sean.garner.927/  Twitter: https://x.com/coachseang  =========================== ⏰ Timestamps ⏰ 0:00 Intro 2:14 Build, Fill, Optimize the Sales Funnel 6:31 Foundation Before Execution 10:38 Branding Essentials 15:15 Website Strategy 33:08 Lead Generators and Email Sequences 35:02 Digital Storefront and CRM 37:21 Recap and Next Steps =========================== #Marketing #SmallBusiness #SeanGarner