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Quick Summary If marketing feels more confusing than ever, you’re not imagining it. In this episode, Kelsey breaks down why so many female entrepreneurs feel overwhelmed by modern marketing, what “scatterbrain marketing” is costing your business, and why community-based strategies are making a major comeback. She also shares how AI search is changing discoverability, why your digital footprint matters, and how to simplify your next growth season. In This Episode Why marketing feels harder in 2026The trap of scatterbrain marketingWhy old-school relationship marketing works againHow to choose the right platform for your businessUsing 90-day marketing experimentsWhy your website + online presence still matterHow ChatGPT is changing business visibilityFinding the right keywords naturallyWhy community builders will win the futureKey Takeaways More tactics do not equal more growth.Start with your goal before choosing platforms.Use 90-day tests instead of emotional overcommitment.AI rewards clear positioning and trust signals.Relationships are becoming your greatest marketing asset.Memorable Quotes “The future belongs to community builders.”“You do not need to do everything. You need to do the right things.”“People are tired of the information economy. They want the connection economy.”Resources Mentioned Kelsey’s Instagram: @kelseyreidlKelsey’s Website: kelseyreidl.comChatGPTGoogle Search ConsoleGoogle AnalyticsLinkedInInstagram About the Hosts Stacy Millard is a CPA, entrepreneur, and the founder of Thrive Accounting, a firm dedicated to helping entrepreneurs experience more joy and freedom in business through strategic financial guidance. After successfully scaling and selling her first accounting firm for seven figures, Stacy returned to entrepreneurship to build a values-aligned business focused exclusively on serving fellow business owners. She hosts the Small Business School podcast and is passionate about community, financial transparency, and helping entrepreneurs understand the real numbers that drive business success. Kelsey Reidl is an entrepreneur, fractional CMO, and host of Rain or Shine (formerly Visionary Life). She's been podcasting for 8 years, helping entrepreneurs show up consistently and build sustainable businesses. She runs the Wave Mastermind and specializes in marketing strategy, website design, and business growth. Kelsey is a mom to a 2-year-old, an avid mountain biker, and a firm believer in the "rain or shine" mentality.

Quick Summary In this special crossover episode, Evie and Kelsey sit down for a candid debrief following their day at the This Mother Means Business event hosted by Laura Sinclair at The Pearl in Burlington. From conversations about shame and visibility to AI-powered systems and knowing when to get off the wrong train, this episode is packed with real insights from successful women in business — shared between two friends who just couldn't stop talking on the drive home. In This Episode Why attending women's business events is one of the best prescriptions for stagnant growthDr. Tracy's keynote on shame, motherhood, and the vulnerability of building a business in the lightThe powerful exercise about the stories we tell ourselves — and how to rewrite themWhat successful women's day-in-the-life routines actually look like (spoiler: less hustle, more intention)Julie Cole's famous quote on sunk cost fallacy and knowing when to get off the wrong trainRita from the Printing House on turning adversity into your greatest strengthCIBC's Women's Hub and why banks need to show up at women's eventsHow AI can reduce mental load for mothers in business — and why you don't have to have started early to start smartThe right way to follow up after networking events Key Takeaways Expand your network constantly. Stagnant revenue, growth, or engagement is often a sign you're not meeting enough new people. Events are the prescription.Rewrite the stories that hold you back. Whether it's "I don't have time to be creative" or "I have to do everything myself" — those narratives are quietly blocking your growth.Delegation is not a luxury; it's a strategy. Knowing your season and offloading what you can — cooking, grocery shopping, admin — is how you protect your energy for what matters most.The longer you're on the wrong train, the more expensive it is to get back. Know when to pivot: in your business model, your social media strategy, and your habits.If it only lives in your head, it's already costing you. Document your processes, use AI to reduce mental load, and stop carrying everything alone. Memorable Quotes "I love what I do, but I need to love me more." — Anora West, Panelist"The longer you're on a train in the wrong direction, the more expensive it is to get back." — Julie Cole, Mabel's Labels"The people who win at AI didn't start first. They started smart." — Johanna (AI Keynote Speaker) Resources & People Mentioned Kelsey’s Website: www.KelseyReidl.comKelsey’s Instagram: @KelseyReidlThis Mother Means Business — Event hosted by Laura Sinclair at The Pearl, BurlingtonDr. Tracy — Family psychiatrist; keynote speaker on shame and motherhoodJulie Cole — Co-founder of Mabel's Labels; afternoon panel speakerAnora West — Accounting firm founder; afternoon panelistRita — Business Development Manager, The Printing House CanadaChristina Bartold — Business Advisor, CIBCCIBC Women's Hub — Banking resources and support for women in businessJohanna — AI keynote speaker ("AI Will Not Replace the Woman with Vision")Asana — Project management tool (mentioned by Evie for AI integration)Factor Meals — Meal delivery service (mentioned as a practical delegation tool)High Five Women — Another women's event community mentioned About Your Hosts Evie Tavares is the host of Unfiltered Tea with Evie, a podcast where she has real, unfiltered conversations about business, motherhood, and everything in between. Kelsey Reidl is the host of Rain or Shine, a podcast dedicated to helping entrepreneurs build businesses and lives they love — no matter what the season brings.

Quick Summary Holistic nutritionist, bestselling author, and TV host Julie Daniluk sits down with Kelsey and Emily for a rare dual-podcast crossover interview. In this episode, Julie traces her journey from co-founding the Big Carrot Natural Food Market in 1999 to landing an international TV show on the Oprah Winfrey Network — sharing the pivots, setbacks, and mindset tools that kept her going for over 25 years. In This Episode How Julie built one of Canada's first holistic nutrition brands — without any business planThe near-death experience in Thailand that became her "why"How her theater degree became her most valuable business toolSurviving a devastating Facebook hack that wiped out 55,000 followers overnightWhy she invests tens of thousands of dollars in mindset work — and why she'd do it againThe raw truth about writing and selling books (hint: it's not what you think)How she pivoted 100% of her business model during the pandemic and built Thrive HiveThe shower song that kept her sane while waiting to hear back from the Oprah Winfrey NetworkNavigating the body positivity debate as a nutritionist committed to evidence-based healthHer single most powerful mindset tip for entrepreneurs Key Takeaways Build on your own land. Social platforms will change, get hacked, or disappear. Your email list and owned platform are your safe shore — protect them above all else.Your past career isn't wasted — it's your secret weapon. Julie's theater degree gave her media presence decades before media training was a thing. Look for the skills in your history that make you uniquely positioned today.Write a book for a calling card, not a paycheck. You earn $1–2 per copy. The real ROI is in the doors it opens, not the royalties.Invest in your mindset like it's your most important business asset. For Julie, tens of thousands of dollars in personal development training was the investment that created the resilience to survive every setback.Give away the gold, sell the silver. Generosity is a strategy. Being known as someone who truly gives will create more momentum than any marketing tactic. Memorable Quotes "We're not just fueling our body with every choice — we're actually rebuilding every cell. Like a constant renovation of our building." — Julie Daniluk "You have to build your own home. You have to invest where you are the owner." — Julie Daniluk "Never forget why you're sharing. Have that pep talk with yourself about how you can be a gift to others — instead of thinking about what you can gain. I promise you, that works." — Julie Daniluk Resources Mentioned Website: juliedaniluk.comThrive Hive Community: thrivewithJulie.comInstagram & Socials: @JulieDanilukKelsey's website: KelseyReidl.comKelsey's instagram: @KelseyReidlRain or Shine Podcast: https://www.kelseyreidl.com/podcast Peaceful Mama Leads with Emily Elliot: https://www.emilyelliot.ca/ Wave Event (April 17th): www.kelseyreidl.com/paris2026 Finch App — Self-care habit tracker with gamification (great for ADHD brains); search "Finch" in the App StoreTony Robbins — Mindset and performance coaching: tonyrobbins.comThrive Hive — Julie's five-pillar online wellness community: thrivewithJulie.comBig Carrot Natural Food Market — Toronto's beloved worker co-op health food storeHealthy Gourmet — Julie's TV show, which aired on the Oprah Winfrey Network in 78 countriesToastmasters International — Public speaking and leadership development: toastmasters.org About Julie Daniluk Julie Daniluk is a registered holistic nutritionist, bestselling author of multiple books, and the host of Healthy Gourmet on the Oprah Winfrey Network. With over 25 years of experience in the wellness industry, she is known for her passionate, evidence-based approach to reducing inflammation and helping people find a "live-it" — not a diet — that works for life. She is the founder of the Thrive Hive, a five-pillar wellness community built alongside her family.

Quick Summary Margo is a Canadian Olympian who competed in the first-ever Olympic beach volleyball tournament at the 1996 Atlanta Games — and spent the years before that building the sport from the ground up with nothing but a group of passionate women, a bag of volleyballs, and a relentless vision. Nearly thirty years later, she brings that same pioneering spirit to her work in marketing, communications, and sustainability. In this episode, she shares what it really means to forge your own path, advocate for yourself in rooms that weren't built for you, and know when to be brave enough to just start. In This Episode How Margo's athlete mother shaped her relationship with sport and competition from a young ageThe moment on Bondi Beach that changed the entire trajectory of her lifeWhat it took to qualify for the 1996 Olympics in a sport that wasn't yet officially recognized by Canadian sport organizationsThe key differences between indoor and beach volleyball — and why beach volleyball is essentially an entrepreneurial sportHow competition can be community, and why your "competitors" might be your greatest alliesThe self-advocacy mistake Margo wishes she had avoided on her Olympic journeyHow nearly three decades in executive marketing and communications mirrors the athlete mindsetWhy knowing what energizes vs. drains you is the foundation of owning your careerMargo's current work with Toronto Climate Week, Echo Athletes, and her children's book Good Girl Pearl Key Takeaways Put yourself in the environment where growth is inevitable. Margo went to Bondi Beach and San Diego not just to train, but to be surrounded by people at a higher level. When your environment matches your ambition, growth stops being hard work and starts being natural.Your competitors can make you better. The volleyball community modeled something rare: competitors who genuinely respect each other, play their hardest against each other, and then grab a drink together. The same principle applies in business. A rising tide lifts all boats.Silence is a choice — and it costs you. Margo's biggest regret is holding her tongue when she knew she should have spoken up. If you have the vision, the expertise, and the lived experience, waiting to feel "ready" only slows everyone down.Know what fires you up — and what drains you. Margo has consistently chosen roles that align with her builder's mindset. The structured, plug-and-play jobs weren't failures; they were data. Use that data to move back toward what energizes you.You don't have to wait until you're ready. Just start. Whether it's a sport, a career, or a conversation you've been avoiding — put it into motion. Fake it till you make it isn't a shortcut. It's a strategy. Memorable Quotes "With beach volleyball, every outcome you have to own — because you're involved in every single play. If you lose five in a row with five different partners, you can only look in the mirror.""If you stay silent, nothing moves forward. Be brave. Just start the conversation.""The better you are, the better I get. That's how sport improves, how community gets stronger, how businesses evolve." Resources Mentioned Margo’s LinkedIn: https://ca.linkedin.com/in/margomalowneyBook: Good Girl Pearl — available on Amazon, all proceeds to animal rescueEcoAthletes: https://www.ecoathletes.orgToronto Climate Week: https://www.tocw.caClimate Unf*cked podcast — a passion-driven climate podcast that avoids doomsday framing (search on your favorite podcast app)Good Girl Pearl by Margo — a children's book fundraiser for animal rescue, available on AmazonEcho Athletes — a group where your workouts and dog walks contribute to beach cleanups (find online or via app)Toronto Climate Week — Margo is an active contributor and advocateWave Event — Paris, Ontario, April 17th — Margo will be a featured speaker (link in show notes)Laura Sinclair — mutual connection and previous Rain or Shine podcast guestKelsey’s website: KelseyReild.comKelsey’s Instagram: @kelseyreidl About the Guest Margo is a Canadian Olympian who competed in the inaugural Olympic beach volleyball tournament at the 1996 Atlanta Games, helping build the sport in Canada from the ground up before it was formally recognized. She went on to spend nearly three decades in senior executive roles in marketing and communications across Canada, the US, and globally. Today she focuses her energy on sustainability, climate advocacy, and mentorship.

Quick Summary: In this solo episode, host Kelsey takes listeners through the real, unscripted story of how one decision — buying a ticket to a conference in LA back in 2019 — set off a chain of events that led to a $70,000 contract, a $30,000 client referral, life-changing friendships, and eventually co-founding the Wave community. This is a raw, honest account of what happens when you say yes to the room. In This Episode: Why entrepreneurship requires trusting the ripple, not just the planKelsey's background: 15+ years in marketing, 9 years as a business ownerThe 2019 Toronto business summit that started it allGetting a free ticket to an LA conference — and what came from itJoining Archangel Synergy and landing a $70,000 contractMeeting Michael Roderick and the Hit Makers mastermindSaying yes to a Curiosity Quest adventure retreat — 4 months pregnantA $30,000 client referral that came in during mat leaveMeeting Amy Sussex at a brunch and the serendipity of a seat assignmentThe full-circle story of how Emily — now Kelsey's co-founder — entered the pictureThe Wave community, Paris Ontario event, and what's next Key Takeaways: You can't plan the best connections — but you can put yourself in rooms where they happen.Every investment in a relationship compound over time, often in ways you'll never predict.The same room that gives you one great connection can give you your future business partner years later.Showing up consistently — even for free — builds the trust and visibility that creates opportunities.Being open to receiving, not just pursuing, is what makes the magic happen. Memorable Quotes: "One event, one introduction, one yes: $70,000. I couldn't have planned that.""The ripple effect will happen, and it will rewrite what you ever even dreamed was possible.""I very much detach from having really rigid big visions, because when you say yes, things change." People & Resources Mentioned: Kelsey’s Instagram: @KelseyReidlKelsey’s Website: www.KelseyReidl.comRaymond — Mentor met at a coworking space in TorontoArchangel Synergy — Coaching/mastermind program (scaling from 6 to 7 figures)Nicole Weston — Wave community member; met at the LA Archangel SummitMichael Roderick — Speaker, coach, founder of Hit Makers mastermind; referable brand expertBrandon Fong — Super-connector, host of Beyond Curious podcastCuriosity Quest — Adventure retreat in Park City, UtahMax — Founder of Pick My Brain; met at the Curiosity QuestAmy Sussex — Operations consultant; met at a women's brunch in KitchenerBlake Fly — TEDx speaker; member of Thank You Live communityEmily — Co-founder of the Wave communityWave Paris Event — April 17th, Paris Ontario About the Host Kelsey Reidl is an entrepreneur, fractional CMO, and host of Rain or Shine (formerly Visionary Life). She's been podcasting for 8 years, helping entrepreneurs show up consistently and build sustainable businesses. She runs the Wave Mastermind and specializes in marketing strategy, website design, and business growth. Kelsey is a mom to a 2-year-old, an avid mountain biker, and a firm believer in the "rain or shine" mentality.

Quick Summary Vocal performance coach and PhD, Dr. Shannon Holmes, joins Kelsey to reveal how your voice is constantly broadcasting signals about your confidence, credibility, and authority — whether you realize it or not. From the science of human voice perception to practical body-based techniques for speaking with presence, this episode is a masterclass in one of the most underrated professional skills. Plus, Dr. Shannon shares her inspiring personal story of earning a PhD at 50 while raising six children. In This Episode Dr. Shannon's journey: having children young, hiding it professionally, and eventually owning her pathGoing back for a master's degree in her early forties and a PhD at 50 — from Montreal, studying in the UKAdvice for working moms on presence, letting go, and asking for helpThe science of human voice perception — how quickly we judge others' voices (and they judge ours)Natural voice vs. habitual voice: why "I'm just monotone" is a mythWhat vocal masks are and how we unconsciously use themThe body-voice connection and why it's the foundation of all vocal workPre-performance rituals: how to take up space, breathe in the room, and walk in with authorityHow to train your voice in everyday low-stakes moments Key Takeaways It's never too late. Dr. Shannon earned her PhD at 50 with six children and a transatlantic commute. The "expiry date" on your dreams is one you invented.Your habitual voice is not your natural voice. The monotone or quiet voice you use under pressure is a protective habit — not who you really are.Body first, breath second, voice third. If your body is tense, your breath is restricted. If your breath is restricted, your voice can't be free. Start there.Stop holding your breath before you speak. We hold our breath to avoid feeling fear — but that's exactly when we need to breathe deepest. Breath signals safety to your nervous system.Leave the voice to chance and you've already lost the room. All the slide prep in the world won't save you if you haven't practiced how you'll actually deliver the content.Memorable Quotes "If the body isn't free, the breath isn't free — and if the breath isn't free, the voice isn't free." — Dr. Shannon Holmes"People confuse their habitual voice for their natural voice. That flat, monotone delivery under pressure? That's not who you are. That's a habit you've built to protect yourself." — Dr. Shannon Holmes"You can have everything — just not all at the same time. I really had to learn that." — Dr. Shannon Holmes Resources Mentioned Dr. Shannon's website: www.shannonholmes.caDr. Shannon on Instagram: https://www.instagram.com/dr.shannon.holmes.voice/Kelsey's website: www.KelseyReidl.comKelsey's instagram: @KelseyReidl Wave Event — Friday, April 17th (Rain or Shine community event)Special offer: Mention "Rain or Shine" in your application on Dr. Shannon's website for a special listener rate About the Guest Dr. Shannon Holmes is a vocal performance coach, professor, and researcher with a PhD earned at 50, specializing in the intersection of voice, body, and authentic expression. With a background in opera and theater performance, she now works with executives, entrepreneurs, and academics to unlock their natural vocal authority. She is a speaker at the Rain or Shine Wave event on April 17th.

Quick Summary: In this candid solo episode, Kelsey pulls back the curtain on what building a business as a stay-at-home mama actually looks like — not the highlight reel, but the real thing. Over three days, she shares her scheduling systems, productivity hacks, business priorities, and the inevitable curveballs that come with parenting, entrepreneurship, and doing it all with intention. In This Episode: The "4 Days in a Day" framework Kelsey uses (inspired by Ed Mylett) to structure her time as a mama and business ownerWhy she increased Freddy's daycare days from 2 to 3 and what that decision felt likeHow she uses "time confetti" (small pockets of time) in the 72 hours before a presentationHer morning routine, workout habits, and why she refuses to feel guilty about prioritizing movementA real-time look at her client roster and daily coaching workHer content strategy anchor: why the podcast is her #1 priority and what she's NOT doing in 2026The Three M's framework: Mission, Mindset, Main IngredientsHer VA system, Asana workflow, and how she delegates podcast productionHer experience leading a training in the High Vibe Women community on ranking on ChatGPTThe power of masterminds — both running one and being a member of oneWednesday's curveball: daycare closes early, support squad to the rescueThe visibility conversation she keeps having with clients: long-form + short-form + in-person Key Takeaways: Structure your day in chunks, not one long stretch. Kelsey's "4 Days in a Day" model helps her show up for her business and her family without burning out.If it's not in the calendar, it's not happening. Time-blocking is non-negotiable when you're running a business with young children at home.Start with Mission before choosing your strategies. Don't ask "should I be on Instagram?" until you know what your actual business goal is this year.Your body is your vessel. Prioritizing physical health isn't selfish — it's the foundation of sustainable entrepreneurship.Delegation is a growth strategy. A great VA + clear SOPs + Loom videos = time and mental space to do your highest-level work. Memorable Quotes: "Movement is medicine. If I'm not diligent about scheduling my workouts, they simply don't happen.""We can only come up with the right main ingredients — the ones that will make your first $100K or $500K year — if we know what you're trying to do here.""People don't know what you do unless you tell them what you do, over and over and over again." Resources Mentioned: Instagram: Send Kelsey a DM to connectWebsite: kelseyreddle.comWave Mastermind: kelseyreddle.com/mastermindEd Mylett — "4 Days in a Day" time structuring conceptLaura Sinclair, This Mother Means Business podcast — "time confetti" conceptPeloton App / Jess Sims — Treadmill Bootcamp workoutHigh Vibe Women Community — Workshop: How to Rank on ChatGPTAsana — Client project management and communicationLoom — Recording SOPs and training videos for VAThe Mentor Collective Mastermind — Mastermind Kelsey is a member ofTrail Hub, Uxbridge Ontario — Upcoming podcast episode guestDr. Shannon Home — Vocal performance coach; speaker at upcoming April eventWave Mastermind — kelseyreddle.com/mastermindGrumpy Monkey — Freddy's current favourite book

Quick SummaryHabits and accountability coach Melanie Killens joins host Kelsey for an honest conversation about hitting rock bottom in 2019, making a $10,000 investment in herself when she had nothing, and how micro habits — not motivation — are the real secret to lasting change. This episode is a masterclass in self-compassion, consistency, and building a life and business on your own terms. In This EpisodeHow Melanie unwinds after a busy week (The Young and the Restless + colouring — no shame)The simple non-negotiable daily habit that keeps her groundedHer rock-bottom moment in 2019: losing her job, her relationship, and her directionWhy she made a $10,000 coaching investment when everything was falling apartHow network marketing became her unexpected entry point into personal developmentWhat habits coaching actually looks like (and why it's not about pushing harder)The single biggest reason people can't stick to habitsHow she balances a part-time teaching job with a growing coaching businessThe morning routine she protects at all costsWhat keeps her going on the stormy, rainy days Key TakeawaysThe pain of not doing a habit must outweigh the pain of doing it. Connect to how you'll feel on the other side — not in the moment.Micro habits compound. Two workouts a week beats zero. Progress over perfection, always.Accountability is not a weakness — it's the missing ingredient. If you could do it alone, you would have already.Protecting your morning routine protects everything else. When one anchor habit slips, other areas follow.Constraints drive creativity. Having a deadline or a fixed window of time makes you more focused and productive — not less. Memorable Quotes"There are habits you're never going to want to do. I do them anyway because I want that feeling in the morning." — Melanie Killens "If you could do it alone, you would have done it already." — Melanie Killens "It wasn't about fitness and nutrition. It was the mindset behind it." — Melanie Killens Resources MentionedMelanie's Instagram: @MoveWellWithMelanieMelanie's Facebook: Melanie KillensMelanie's Website: melaniekillenscoaching.caKelsey's Website: KelseyReidl.comKelsey's Instagram: @KelseyReidlTony Robbins coaching program (year-long accountability program)The Young and the Restless — Melanie's go-to wind-down show About the GuestMelanie Killens is a habits and accountability coach who works primarily with women 45-plus who are ready to show up consistently for themselves — without shame or all-or-nothing thinking. After her own transformational journey through rock bottom, a $10K coaching investment, and years of personal development, Melanie now helps clients build small, sustainable habits that compound into real confidence and lasting change.

Quick Summary Laura Sinclair shares her journey from corporate marketing to gym ownership to building a thriving online business and community for ambitious mothers. This conversation dives deep into the realities of building a business while raising children, the importance of simplifying your business model, and why you need mentors who actually understand your season of life. In This Episode Laura's unconventional path from corporate BMW to gym owner to online entrepreneurThe challenging reality of being a mom entrepreneur (and why you don't get it until you get it)How to simplify your business by focusing on what actually worksThe power of choosing complexity in the right season vs. protecting your energyWhy expectations create more stress than motherhood or business combinedBuilding in-person community through the This Mother Means Business conferenceSetting boundaries that support your life (like no calls before 11 AM)Key Takeaways You can't take business advice from people who don't understand your season of life. Childless mentors may give you strategies that are impossible to implement as a mother—seek advice from people who get it.Simplification comes from knowing what works. Track where your last 3-5 clients came from and double down on those channels instead of spreading yourself thin across everything.You can choose complexity—but only in the right season. There are times to simplify and coast, and times to intentionally add complexity for growth. Neither is wrong; it's about alignment with your life.Most stress comes from expectations, not reality. Define what being a "good mom" and "good entrepreneur" means to you, not what society dictates.Community isn't optional—it's essential. Getting out from behind your laptop to connect with other moms in business reminds you why you do what you do.Memorable Quotes "You don't know what it's like to be a mom building a business until you're a mom building a business.""I really do believe that you can have it all. You can't do it all.""Do you wanna come over to my house and do bedtime while I host those calls? Because that's not possible.""Simple was fun, and now it's complexity time. My kids are both in school. I have the time to do it."Resources Mentioned Website: www.thismothermeansbusiness.comInstagram/Threads: @itslaurasinclalrPodcast: This Mother Means BusinessThe Big Leap by Gay HendricksGreat Callings by Brianna WiestThis Mother Means Business Conference (April 1st, Burlington)This Mother Means Business Podcast (Mondays & Thursdays)Kelsey's Website: KelseyReidl.comKelsey's Instagram: @KelseyReidlKelsey's Podcast: Rain or Shine (350+ episodes featuring Canadian entrepreneurs)About the Guest Laura Sinclair is the founder of This Mother Means Business, a community and brand dedicated to supporting ambitious mothers in entrepreneurship. After a corporate marketing career at BMW and owning a successful CrossFit gym, Laura transitioned to the online space helping business owners leverage social media. She now hosts retreats, runs a membership community, offers coaching, and produces a twice-weekly podcast for mom entrepreneurs who refuse to choose between ambition and devoted motherhood.

Quick Summary Marketing expert Melissa Dlugolecki shares her unconventional journey from celery juice educator to seven-figure agency owner, revealing why volume and brand consistency are the only strategies that matter in 2025. She opens up about transforming grief into purpose after losing her daughter, and why the lessons from that journey make entrepreneurs unstoppable. In This Episode Why volume is non-negotiable in today's saturated market (and how to achieve it without burnout)The two-person brand persona exercise that instantly clarifies your positioningHow Melissa applies Tom Brady and Bill Belichick's mastery mindset to businessThe parallel between the grief journey and entrepreneurshipWhy "it's too saturated" is just an excuse hiding deeper fearsSystems and strategies for producing 60+ pieces of content daily across multiple clientsThe Kintsugi philosophy: filling your cracks with goldTactical tools from grief work that transform business resilienceKey Takeaways Volume + Brand = Visibility: Success in 2025 requires showing up everywhere, consistently. Your "rent" is no longer a physical storefront—it's your online presence.Don't Take Anything Personally: Whether it's compliments or criticism, your worth isn't determined by others' opinions. This protects you from emotional rollercoaster decision-making.Mood Follows Action: Waiting to feel motivated means you'll never move forward. Commitment shifts energy, not the other way around.Your Brand Mitigates Risk: Consistency across all touchpoints (not just social media) creates the security buyers need to invest in you.Saturation is a Mindset Problem: The real issue isn't too many voices—it's unclear expectations and resistance to reality.Memorable Quotes "If you want freedom in your life, examine your expectations. Most unhappiness comes from subliminal expectations we never agreed upon.""It's a volume game. You have to be on demand when the buyer is ready to consume—not when you feel like posting.""Your brand is your rent in 2025. Just like brick-and-mortar businesses paid for storefronts, we pay through visibility.""Entrepreneurship is ego death after ego death. The post didn't perform well? That's your ego thinking everyone's watching.""Everyone is carrying a story we know nothing about. When we lead with that, we live more compassionately."Resources Mentioned Book: The Four Agreements by Don Miguel RuizBook: Scar Tissue by Melissa Dlugolecki (available on Amazon and Kindle)Documentary: 30 for 30 series on Tom Brady and Bill BelichickPhilosophy: Kintsugi (Japanese art of repairing with gold)Concept: Chop Wood Carry WaterProject Management Tools: Monday.com, Trello, AsanaAbout the Guest Melissa Dlugolecki is a marketing strategist, agency owner, and author who helps entrepreneurs build powerful, cohesive brands. After growing a holistic health business to seven figures in 13 months, she pivoted to solve the marketing pain points she witnessed in her clients. Melissa's approach is informed by her background in psychology and sociology, her experience as a high school educator, and the profound grief journey following the loss of her daughter, Laden, in 2014. She ran the Boston Marathon five times in her daughter's memory and channels a unique blend of optimism and data-driven precision into everything she creates. Connect Melissa's Instagram: @melissadluMelissa's Website: speakingofmelissa.comMelissa's Book: Scar Tissue (Amazon, Kindle)Kelsey's Website: KelseyReidl.comKelsey's Podcast: Rain or Shine (350+ episodes featuring Canadian entrepreneurs)Instagram/Social: @KelseyReidl

The Art of Redirection: When Things Fall Apart, You're Exactly Where You Need to Be Quick Summary What if your biggest setbacks are actually redirecting you toward your greatest opportunities? In this candid solo episode, Kelsey shares powerful stories of unexpected career pivots, mindset shifts, and marketing changes that taught her to embrace redirection as an entrepreneurial superpower. From getting let go from her dream job to moving cities during a pandemic, she reveals how learning to redirect—quickly and confidently—has been the key to her success. In This Episode Why entrepreneurs must master the art of redirecting on the flyThe unexpected phone call that ended Kelsey's dream job at Vega and launched her entrepreneurship journeyHow a pandemic move from Toronto to a small town challenged limiting beliefs about business growthWhy Instagram stopped working for lead generation and what Kelsey did insteadThe mindset shift that turns failures into compass pointsPractical strategies for redirecting your business when things aren't workingKey Takeaways Failure is your compass - When outcomes don't go as planned, that's not a dead end—it's directional guidance pointing you toward where you actually need to beYou can't control outcomes, but you can control your response - The power lies in how quickly and confidently you can redirect after disappointmentMarketing agility is non-negotiable - What worked last year won't necessarily work this year; attention and buyer behavior are constantly evolvingLimiting beliefs often mask opportunities - When Kelsey thought she couldn't grow her business in a small town, she created The Wave for Women Events and built the exact community she neededRedirection is a skill you can develop - The more you practice pivoting instead of wallowing, the more resilient you become as an entrepreneurMemorable Quotes "Just because something is falling apart, it could actually mean that it's redirecting you to exactly where you need to be.""When we can make things that go wrong into things that actually go right, we become more resilient entrepreneurs.""Maybe everything you think is going wrong right now is actually going right because it's going to redirect you to somewhere you never could have imagined."Resources Mentioned Kelsey's Website: KelseyReidl.comKelsey's Podcast: Rain or Shine (350+ episodes featuring Canadian entrepreneurs)Instagram/Social: @KelseyReidlVega (plant-based nutrition company)The Wave for Women Events (co-founded with Emily)Orangetheory FitnessRachel Hollis PodcastInstagram and Google Ads for marketingAbout the Host Kelsey Rele is an entrepreneur, consultant, and host of the Rain or Shine podcast. After being let go from her corporate dream job, she built a thriving consulting business over the past 8-9 years, specializing in helping entrepreneurs grow through strategic marketing and authentic brand building. She co-founded The Wave for Women Events, bringing together entrepreneurs in small towns across her region.

Tosca Reno (NYT Best Selling Cookbook Author!) on Discipline, Weight Loss, and TransformationQuick Summary New York Times bestselling author and fitness icon Tosca Reno shares her remarkable journey from 204 pounds at age 38 to magazine covers and massive success, then through devastating loss and financial ruin, and ultimately to creating Transform with Tosca—a holistic wellness program that addresses what most weight loss plans miss: emotional self-care. In This Episode How Tosca showed up for her first bodybuilding competition and magazine cover shoots despite being 20 years older than competitorsThe visualization technique that kept her motivated when she wanted to quitThe refrigerator trick she uses to stay inspired on hard daysHow she went from unknown to New York Times bestselling author in just five yearsThe career-changing moment when the "key model" showed up 35 pounds overweightNavigating the devastating loss of her stepson and husband, plus financial bankruptcyWhy weight loss is often a symptom of deeper unaddressed traumaThe four-word question that can change your life: "Who am I being?"What makes Transform with Tosca different from every other weight loss programKey Takeaways Success is when preparedness meets opportunity - Show up ready even when you're not the "chosen one." You never know when your moment will come.Discipline comes from knowing your why - Connect deeply to the reason behind your goals. When you know why, the how becomes easier.Emotional self-care is the missing piece - You can have clean eating and exercise down, but without emotional self-care tools, sustainable transformation remains elusive.Do it in community, not isolation - The magic happens in sisterhood. Accountability partners and shared vulnerability create breakthroughs that solo efforts can't.Ask yourself daily: "Who am I being?" - This simple filter can shift your attitude and actions in real-time, helping you align with the person you want to become. Memorable Quotes "I could see this me that was zinging with purpose and passion. I wanted to be her, and I could see her and I believed in her and she was calling me. So, I had no choice. I went." "Success is when preparedness meets opportunity. We have to do that even when you don't have evidence of success yet. We just have to believe it's there because we're all just one decision away." "When women come to me and say, I want to lose weight, they're not saying that they think that's the problem, but weight is a symptom and typically it's a symptom of a deeper unaddressed trauma." Resources Mentioned Tosca's Website: toscareno.comTosca's Instagram: @toscarenoKelsey's Website: KelseyReidl.comKelsey's Podcast: Rain or Shine (350+ episodes featuring Canadian entrepreneurs)Instagram: @KelseyReidlThe Biology of Belief (book)Oxygen Magazine - Where Tosca's "Raise The Bar" column became the most widely read featureRaise The Bar - Tosca's groundbreaking columnThe Eat-Clean Diet series (Tosca's cookbooks - over 4 million copies sold)Transform with Tosca - 12-week holistic transformation programRobert Kennedy PublishingThe Arnold ExpoCanFitProAbout the Guest Tosca Reno is a New York Times bestselling author, fitness icon, and transformational coach who transformed her life at age 40 from 204 pounds to competing in bodybuilding and gracing magazine covers. After selling over 4 million copies of her Eat-Clean Diet cookbooks and building a massive platform, she navigated devastating personal losses and financial ruin, which led her to create Transform with Tosca—a 12-week program that combines nutrition, exercise, and emotional self-care in a supportive community setting.

Riding the Waves: Why "Boring" Weeks Kill Your Business (And What to Do About It) Quick Summary In this candid solo episode recorded during a tight one-hour window, Kelsey reflects on eight years of podcasting and shares raw insights about her recent panic spiral in December, the beauty of business inconsistency, and a game-changing mastermind lesson: if your life is boring, your content will be too. This episode is a masterclass in showing up even when you don't feel inspired. In This Episode Celebrating 8 years and 400 episodes of podcastingKelsey's December panic attack: white space, scarcity mindset, and discount codes she regretsWhy the "best thing about entrepreneurship is inconsistency"The accountability power of having a team and manufactured deadlinesHow to hold yourself accountable when you're your own bossA pivotal mastermind lesson with Lori Harder on creativity and content creationWhy your boring routine is killing your content (and what to do about it)The Stan's Fries epiphany: doing one thing exceptionally wellHow to create "life as content" without filming everythingKey Takeaways Consistency beats perfection: Kelsey has shown up every week for 8 years, even when she didn't know what to say. The key is manufacturing accountability through team commitments and deadlines.Business inconsistency is a feature, not a bug: Unlike a job that pays the same $4K/month regardless of effort, entrepreneurship allows you to make $100 one month and $100K the next. Embrace the waves.Panic during slow seasons is normal but temporary: Kelsey's December panic (giving out discount codes, feeling like AI was making her obsolete) lasted 2-3 weeks. By January, business was back to normal. Don't make permanent decisions based on temporary feelings.Boring life = boring content: If your week is the same routine on repeat (desk, Zoom, dinner, bed), you'll have nothing interesting to share. Creativity requires white space, new experiences, and intentional "doing cool shit."Stay in your lane unapologetically: The Stan's Fries lesson—do one thing exceptionally well and don't waver when people ask you to expand. They only sell fries with salt and vinegar. No ketchup, no credit cards, no apologies. Memorable Quotes "The best thing about being a business owner is the inconsistency. Let me say that again: the best thing about being a business owner is the inconsistency." "If you look at your life right now and your life looks pretty boring, my guess is that your content isn't hitting." "We often build confidence by keeping the promises we make to ourselves." Resources Mentioned Kelsey's Website: KelseyReidl.comKelsey's Podcast: Rain or Shine (350+ episodes featuring Canadian entrepreneurs)Instagram: @KelseyReidlMentor Collective Mastermind by Lori and Chris HarderWave Mastermind (Kelsey's mastermind program)Rachel Melinda (DJ and content creator example)Stan's Fries (local fry shop in Kelsey's town)About the Host Kelsey Reidl is an entrepreneur, fractional CMO, and host of Rain or Shine (formerly Visionary Life). She's been podcasting for 8 years, helping entrepreneurs show up consistently and build sustainable businesses. She runs the Wave Mastermind and specializes in marketing strategy, website design, and business growth. Kelsey is a mom to a 2-year-old, an avid mountain biker, and a firm believer in the "rain or shine" mentality.

From Real Estate to Reinvention: Brittany Anderson on Accountability, Community, and Building a Life You Actually Want Quick Summary Brittany Anderson, founder of Momentum Collective and host of the Mom Sweat Sanity podcast, shares her journey from family real estate business to stay-at-home mom to thriving business owner. In this heartfelt conversation, Brittany reveals how building authentic community led to her coaching practice, why accountability is about more than just showing up, and how moms can give themselves permission to grow without apology. In This Episode Why Brittany walked away from a lucrative real estate career just 12 hours after having her third babyHow hosting monthly gatherings for moms (without Instagram or a website) laid the foundation for her entire businessThe real reason we quit on ourselves more than anyone elseWhy Friday trail runs with girlfriends are Brittany's secret to sustainable entrepreneurshipThe shift from "balls to the wall" workouts to truly listening to your bodyHow to schedule your biggest goals without the fancy tools (hint: it starts with asking for help)What's actually working in 2024/2025 for growing a coaching business Key Takeaways You're allowed to reinvent yourself at any stage. Life seasons change, and so can you. Your kids are growing, why shouldn't you?Consistency beats perfection. Showing up regularly, even when you don't see immediate results, is what builds trust and ultimately converts into business.Ask for help before asking for apps. The most powerful accountability tool isn't a scheduling system—it's a support system of people who see you.Start with community, not content. Brittany built her business by gathering real women in her living room, not by perfecting her Instagram grid.Give yourself what you give your kids. When you show up for yourself, you're teaching your children they're allowed to do the same without apology. Memorable Quotes On entrepreneurship: "Being an entrepreneur, it never turns off. We are our own business, we are our own builder, we are our own brand. It really is a 24-7 job, so being able to find that niche for you to make sure you're replenishing yourself is just so important."On why we quit on ourselves: "The biggest promises we make should be to ourselves. We're also the easiest one to quit on because we'll put everything else before us. Just know that you're worth it and that you will surprise yourself time and time again, the more you just start."On growth and permission:"When we start showing up for ourselves, especially as a mom, you're giving your kids the permission to do that way sooner than we have been doing. That's my hope and my dream, that my kids just know that they are fully supported by us standing behind whatever they want in this life and just do you without apology."Resources Mentioned Instagram: @BrittanyAndersonCoachingWebsite: BrittAnderson.comPodcast: Mom Sweat SanityPeople & Podcasts:Brendon BurchardLori and Chris HarderDr. Stacy SimsMel RobbinsKelsey's Website: KelseyReidl.comKelsey's Podcast: Rain or Shine (350+ episodes featuring Canadian entrepreneurs)Instagram: @KelseyReidl About the Guest Brittany Anderson is the founder of Momentum Collective, a coaching practice and community for women focused on personal and professional development. A former realtor turned stay-at-home mom turned entrepreneur, Brittany hosts the Mom Sweat Sanity podcast and has completed multiple Ironman triathlons. She lives in British Columbia with her husband and three teenagers, and takes every Friday off to trail run with her girlfriends in the mountains.

Building a Business That Honors Your Energy: Emily Fraser's Journey from Burnout to Balance Quick Summary Emily Fraser returns to share how she built a thriving online business that generates consistent revenue while working only 1-2 hours per week. After a traumatic brain injury ended her teaching career, Emily discovered how to create a business model that honors her energy limitations—and teaches others to do the same. This candid conversation explores the reality behind "passive income," the power of setting boundaries from day one, and why sometimes the most profitable thing you can do is rest. In This EpisodeHow Emily's car accident and brain injury led to the creation of The Spoonie MentorThe concept of "bright lines" (boundaries) and how they shaped her entire business modelBuilding an evergreen group program that runs with minimal weekly involvementWhy Emily eliminated a profitable business coaching program (and what that taught her)The truth about expansion and contraction cycles in businessHow her business continued generating revenue during IVF, pregnancy loss, and family griefRedefining consistency: what it means when you're not posting on social media for monthsThe danger of jumping from guru to guru and constantly changing your business modelWhy "desperation repels dollars" and how to build from abundance insteadKey TakeawaysDesign for your constraints first: Emily set "bright lines" before launching—no evening work, limited Zoom calls, maximum 2-4 hours daily. This wasn't negotiable, and every system was built around these boundaries.Revenue-generating activities only: Every 25-minute work session focused exclusively on activities that would generate income. Everything else got outsourced or eliminated.Maintenance is a valid season: Between expansion and contraction lies maintenance—a season where systems run, revenue flows, and you don't have to be "on." This isn't failure; it's the reward for building well.Your worth isn't your work: Emily had to actively reprogram the belief that productivity equals worthiness. Her business generates income even when she's grieving, healing, or simply living life.Test live before automating: Run your offer live multiple times, gather feedback, and ensure it works before creating evergreen systems. Automation amplifies what's already proven.Memorable Quotes"The less I do, the more I earn. I've really focused on these affirmations and implementing these beliefs of what I desire.""Every time I've had huge wins in the business, it's been followed by periods of dips because I subconsciously struggle to allow myself to receive.""Desperation repels dollars. Approaching anything in business with that mentality is going to set you up for failure."Resources MentionedEmily's Website: thespooniementor.comKelsey's Website: KelseyReidl.comKelsey's Podcast: Rain or Shine (350+ episodes featuring Canadian entrepreneurs)Instagram/Social: @KelseyReidlSpoon Theory (energy management framework)Internal Family Systems (IFS) by Dr. Richard SchwartzTime-based pacing strategiesCustom mobile app for community buildingThe Thriving Spoonie Pathway (signature program) About Emily FraserEmily Fraser is the founder of The Spoonie Mentor, where she helps people with chronic health conditions build businesses and lives that honor their energy. A former music teacher whose career ended after a traumatic brain injury, Emily transformed her recovery journey into a thriving business model that proves you don't have to hustle to succeed. She's supported over 100 people through her signature program while working just a few hours per week.