Advertise on podcast: The Kate Show

Screen time, success, and significance - yes, they are related. Because I don't want this to sound preachy and because I certainly don't want to give the impression that I think I'm somehow better, smarter, or more self-disciplined, I'm just going max on this one with full transparency. Resources 👉 Get time-saving marketing done for you at www.socialitevault.com. Now available in an app. Exclusively for designers, stagers, and organizers who serve the mid-to-high-end residential home industry. 👉 Clips featured in this episode include Resetting Your Digital Life and Breaking Up with Busy from Time of Grace Ministries. 📌 Timestamps 0:00 Introduction: Time Management and Its Impact 2:32 Personal Life and Time Constraints 4:30 Impact of Screen Time on Productivity 7:25 Setting an Example for Children 8:30 Success vs Significance in Business and Life 12:03 Prioritizing Relationships Over Screens 19:23 Addressing Constant Busyness 24:01 Reflecting on Personal Goals 24:13 Encouraging Intentional Living

Order takers get bullied by clients. Their clients ask for discounts, are late to pay, and see the professional (YOU) as their assistant rather than as their trusted professional. To make matters worse, as the order taker, you are naturally more focused on the sale rather than the client outcome. If you aren't intentionally branding yourself as a tastemaker, you are an order taker. In today's episode of the Kate Show, I'm exploring how you can uproot the order taker vibes and turn your home industry brand into one that gives tastemaker vibes. 📌 Timestamps 0:00 Introduction: Differentiating Between Tastemakers and Order Takers 4:21 Characteristics of Tastemakers 5:03 Building a Client-Focused Brand 9:49 Intentions and Strategies for Magnetic Appeal 14:33 Consistency and Niche Down 18:17 Words of Caution for Aspiring Interior Design Tastemakers 20:12 Frequently Asked Questions Music License: LAULU6U9GZG6TISP_Garden of the Fae

Your clients are high-trust and hands-off. Shouldn’t your marketing be that way, too? With the Socialite app, you have access to the messaging that your leads, referral partners, and search engines want to see - and it all sounds like you. Get on-brand blog posts for SEO and AIO in minutes. Plus, easily launch beautiful, prose-driven emails that make your contacts feel seen, heard, and ready to invest with you. 🌟🌟 The Socialite App is here! View plans and app details at www.socialitevault.com. Available for iOS and Android. 📌 Timestamps 0:00 Introduction of the Socialite App 2:43 Features and Benefits of the Socialite App 8:39 How the App Works 10:04 Content and Customization 12:21 Sample Content and Email Marketing 16:41 Frequently Asked Questions and Additional Features Music License: IDR1OUEHAMZU6K0A_Lightspeed

In the competitive home industry, backlinks—links from other websites pointing to yours—are essential for boosting search visibility, local rankings, and E-E-A-T (Experience, Expertise, Authoritativeness, and Trustworthiness). Today on The Kate Show, I'm explaining why backlinks matter for interior designers, stagers, and organizers, how to audit your existing ones, and how to get more. 🌟🌟 The Socialite App is coming in January 2026. Get your SEO and AIO-powered blogging done in minutes, not days, and start sending highly customized emails that take your word-of-mouth referrals to the next level. 📌 Timestamps 0:00 Introduction: Understanding Backlinks and Their Importance 2:40 The Role of Backlinks in SEO and Local SEO 4:44 How to Audit and Manage Your Backlinks 8:19 How to Get More High-Quality Backlinks for Your Website 8:55 How to Give Backlinks to Other Websites 10:57 Creating Linkable (and Likeable) Content of Your Own 12:42 Recap and FAQs

As you look at your end-of-year finances, you might realize that you need to cut expenses...or that you can finally invest in good marketing. I've compiled a short list of ways you COULD waste your money, if you wanted, as well as some of the most impactful marketing ideas I've seen since working in marketing for the design industry over the last decade. 🌟🌟 The Socialite App is coming in January 2026. Get your SEO and AIO-powered blogging done in minutes, not days, and start sending highly customized emails that take your word-of-mouth referrals to the next level. 📌 Timestamps: 0:00 Introduction and Overview: 4 Marketing Must-Do’s for Interior Designers 2:47 Rethink Your Social Media 7:08 Rethink your Google Ads 8:24 Email Marketing: One of the Best ROI of All Digital Marketing 9:37 SEO and AIO: Real Ways to Get More Clients 12:45 SEO & AIO: What Works for the Home Industry 14:35 Essential 2026 Marketing Tasks: Website Optimization 17:56 Blogging: Quality Over Quantity 18:57 Email Marketing: Consistency and Relevance 21:24 The Socialite App: A Solution for Streamlined Marketing

Over the past year, I’ve watched the home industry shift dramatically—from economic uncertainty to Google’s core updates and the rise of AI search—and I know many interior designers are struggling to attract clients as a result. In this episode, I share how you can stay visible and relevant by reframing your existing services to match what clients need right now and by optimizing your website for both SEO and AIO (AI Optimization). By repositioning your offers, using client-focused language, and targeting the right service-and-location keywords, you can transform your website into a steady source of organic leads—without relying on expensive ads or outdated marketing tactics.Resources:👉 Download our marketing app to easily create blog and newsletter content on-the-go: www.socialitevault.com📌 Timestamps:0:00 Introduction: Interior Design Keywords for SEO + AIO Made Easy02:14 Addressing Client Fear 03:09 How to Reframing Your Services06:36 Good Keywords for Interior Design SEO (and AIO)09:20 How to Optimize a Webpage for a Specific Keyword12:52 FAQ: How Do I Find Keywords for My Interior Design Website?14:00 FAQ: How Do I Get Interior Design Clients When No One Is Reaching Out or When Leads Are Ghosting Me?14:21 FAQ: Do I Need to Change My Interior Design Services if I’m Not Getting Clients?15:00 FAQ: How Do I Get ChatGPT to Send Me Potential Interior Design Clients?15:26 FAQ: How Do I Know if My Website Is Optimized for Google and AI Search?

Sooo, I went to High Point Market because I got invited to speak on a panel. Most things didn't go according to plan, and I'm SO glad they didn't! Here's ACTUALLY what happened. Resources 👉 Get the Socialite marketing app for your business: www.socialitevault.com 📌 Timestamps 0:00 Introduction to the High Point Market Recap 4:33 The Girl Boss Era and Its Impact 8:44 Balancing Business and Family 11:51 Integrating Business Into Family Life vs Seeking a Work-Life Balance 14:10 The True Marker of Success 23:42 Personal Reflections and Business Identity 29:46 Post-Panel Reflections and Final Thoughts

Many interior designers and other home industry professionals are starting to get leads from ChatGPT, Gemini, and other AI search platforms. Today, I'm sharing how to capitalize on this shift and take charge of your own AI rankings. When you optimize your interior design website for AI search, you harness the power of future success online. Here's what you need to know... Resources 👉 Get email marketing and blog posts for your business: www.socialitevault.com 👉 Grab your plan for Marketing without Social Media: www.katethesocialite.com/marketing-plan-for-interior-designers 📌 Timestamps 0:00 Introduction: Optimizing Interior Design Websites for AI 1:00 What is AIO (Artificial Intelligence Optimization)? 02:04 Do Interior Designers Need AIO? 02:30 What Is EEAT and How Does It Relate to My Website SEO /AIO? 04:20 Website SEO Best Practices for AI Optimization 07:36 Detailed Service Page With Pricing 10:17 Your Blog Posts AI Must-Haves 11:40 How to Know if Your Site Ranks Well on ChatGPT and Other AI Platforms

After 11 years of marketing to interior designers, I'm finally going to High Point Market. Meet me on October 25th at 2 PM at "The Point" in the heart of Market. I'll be speaking on a panel moderated by LuAnn Nigara alongside business coach Andrea Liebross and interior designer / home stager Whitney Vrendenburg of Nested Spaces. This one-hour panel is your invitation to get out of your own head by thinking bigger and more unconventionally about your design or staging business. Each woman on this panel did something out-of-the-norm to get where she is today, me included, and this is your choice to join us in being wildly, confidently different in the way you run and scale your business. Join me at HPMKT25 on October 25th for a panel discussion about business growth, mindset, and marketing. Click here: www.highpointmarket.org/event_details_modal/7db93502-e5e4-4503-8897-c509fcea0274 Resources 👉 Get email marketing and blog posts for your design, organizing, staging, or window treatment business: www.socialitevault.com 👉Grab your plan for Marketing without Social Media: www.katethesocialite.com/marketing-plan-for-interior-designers Timestamps 0:00 Introduction & High Point Market Panel Announcement 02:05 Reflections on Charlie Kirk's Assassination 05:58 My Entrepreneurial Journey 11:35 Mindset and Business Growth 15:45 Introduction of Socialite Vault and AI Integration 19:11 Personal Update: Maternity Leave and Family Life

Whether you're creating an email newsletter, a blog post, or writing verbiage for your website, you need to snag my simple formula. Those of you who are familiar with Donald Miller's Storybrand concept will find this to be a lighter, more digestible version of Storybrand that has been tailored to the home industry. In fact, the marketing trifecta I'm sharing with you today is the same formula we use when creating email newsletters, blog posts, and website copywriting for our clients. Resources 🎯 Get email marketing and blog posts for your business: www.socialitevault.com 🎯Grab your plan for Marketing without Social Media: www.katethesocialite.com/marketing-plan-for-interior-designers Timestamps: 0:00 Introduction of the The Great Marketing Trifecta 1:44 The Idea Section 4:48 The Evidence Section 5:46 The Action Section 7:05 Example Newsletter: Turn Your Spec Home into Your Forever Home 11:16 Website Copy Example: Luxury Home Organizing and Concierge Moving 16:42 Conclusion and Call to Action

Search engine optimization (SEO) for interior designers and related industries has remained a mystery for years. It has felt unapproachable due to how expensive it seems to be and the trust factor has remained fairly low due to a chronic lack of results. It's time to fix that! Today on The Kate Show, I'm sharing SEO fixes that any interior designer, home stager, or home organizer can go implement right now. Some of these fixes are faster and easier, while others will require some research and intentional effort. Resource: 🎯 Get an SEO audit or makeover for your interior design, staging, window treatment, or organizing website: www.katethesocialite.com/seo-for-interior-designers Timestamps: 0:00 Introduction and SEO Requirements for Website Pages 7:47 Keyword Research and Content Optimization 9:18 Frequently Asked Questions and Call to Action 11:24 SEO Best Practices and Common Mistakes 16:51 Keyword Monitoring and Ongoing SEO 20:04 Evaluating and Improving SEO 23:02 Final Thoughts and Recommendations

Is your website bringing you the right leads? Or any leads at all? If not, a lack of search engine optimization (SEO) could be to blame. Today, I'm walking you through our SEO transformation process. If you are hoping to DIY your SEO, you'll learn a lot from this episode. If you're trying to find someone you can trust who 1) knows SEO and 2) knows the design industry and 3) doesn't charge ongoing fees for silly things like "keyword monitoring," you're going to love this. Timestamps: 0:00 Introduction to SEO Services for Interior Designers 2:25 Common SEO Issues in the Home Industry 8:02 How The Socialite Agency Transforms SEO for Interior Design Businesses 9:55 The Actual SEO Workflow (7-Step Story Brand Framework) 14:06 How to Optimize Website Elements 16:22 Tracking SEO Success (Recommended SEO Tools)

Does this story sound familiar? A homeowner contacted you and seemed like a great fit. You spoke to them on a Discovery Call, which led to a paid onsite consultation where you discussed budgets, timelines, and their needs and wants. Awesome! You went back to your office positively elated, put together the proposal, and sent it to them. And then...they ghosted you. They won't respond to your emails. They won't call you. A month later they might reach out - to say no to the project. "It's not a good fit right now." "It's more than we wanted to spend." Or to quote the people-pleasers, "We might reach out again in a few months." (But will you, Karen? Really?) You are frustrated and discouraged. The proposal aligned with what they said they wanted to spend. What went wrong? Today on The Kate Show, I'm explaining why leads keep ghosting you and how to prevent it from happening again. Stream this episode on YouTube, Spotify, Apple Podcasts, or wherever you get your podcasts. Timestamps: 0:00 Lead Ghosting: Understanding the Problem 3:26 Improving Your Process and Marketing 6:13 Effective Proposal Presentations 8:29 Handling Bundle of Hours Projects 8:59 Setting Expiration Dates for Proposals 9:50 Increasing Perceived Value 11:48 How to Follow Up with Ghosting Leads 13:53 Email Script for Leads Actively Ghosting You 17:37 Your Process & Marketing Strategy Going Forward

As an interior designer, window treatment professional, home stager, or professional organizer, you might not LOVE the sales process. You might cringe when your clients experience sticker shock over your very reasonable quote. You might wonder why they never reply to your proposals. Today's guest on the podcast will set you on a path to sales that doesn't feel gross - plus it actually works! About the Guest Kathy Cragg Pace is a beacon of growth, empowering window treatment and design sales professionals to thrive by replacing outdated “closing” tactics with authentic connections and irresistible client experiences. With decades of experience—leading her own award-winning design franchise to nationwide sales teams, and influencing $450 million in sales—Kathy helps businesses reimagine their sales approach and address client hesitations with ease and confidence. Through her courses, tools, and coaching, Kathy guarantees results and shares free resources at KathyPace.com. Let her 7-Day Sales Challenge guide you to a thriving future in design sales. Resources: Kathy Pace Website: https://kathypace.com 7-Day Sales Challenge: https://kathypace.com/kate Topics Discussed Does being salesly and relying on elevator pitches ever actually work? Might be a trick question... ;) What does old fashioned sales look like for the home industry and what parts of it don't work? What does modern sales look like and what are its key differences from the old ways of selling? What is your advice to a home pro who HATES selling but needs to make a profit? What is a Signature Selling Experience? How does it incorporate the Unique Selling Proposition (USP)? Could you describe how an interior designer or workroom owner could implement this in a real life selling situation? (Feel free to share any client success stories!) What type of home pro is a good fit for what you teach? Where can home pros learn more about what you teach? Timestamps: 0:00 Introduction and Guest Overview 2:47 Kathy Pace's Unique Sales Approach 7:13 Old-Fashioned Sales Methods vs. Modern Approaches 9:50 The Importance of Personalized Client Experiences 21:58 Selling Transformations Rather Than Products 28:41 Handling Resistant Spouses and Money Conversations 41:49 Kathy Pace's Resources and Courses 48:38 Final Thoughts

Remember this: If someone is offering website design but not SEO (which always includes copywriting, because where else would those keywords come from?), the end result is not a complete website. If this describes you, don’t freak out. Here’s a quick way to know whether your website has proper onsite SEO that will help you be found in Google. What is SEO? Search engine optimization, or SEO, determines how highly ranked your website is in search results. It’s a combination of copywriting / keywords, loading speed, and user experience. Copywriting for SEO: Your headlines should contain keywords that are specific to your services, location, and / or ideal client. Most headlines are too vague, which is a shame, because that is the first thing Google and humans will read. Also, copywriting must first and foremost highlight your ideal client and their pain points, then provide a solution (your services). This is a great way to naturally use the right keywords in your body text. Images for SEO: Every image on your website should be compressed to around 500 kb or less. Each image file name should be changed to contain the service provided, the location of the project, and the type of project. For example, a file name could be “interior designer Charleston modern white navy kitchen remodel.” User experience for SEO: Basically, this refers to the design of your site. Your home page should contain these key 11 elements. Your about page should include your first-person bio. Testimonials should be sprinkled throughout the site. Your services page should list no more than three offerings. What about Google Ads? Long story short, your website SHOULD be bringing you clients without relying on paid ads. If you have a great site and good SEO but still no leads, you still have options to help fix that organically. “Uh oh, I don’t think my last website was designed with SEO in mind…” Timestamps: 0:00 The Issue of Luxury Branding Experts Advising Against Copywriting and SEO 3:04 Basics of SEO and Copywriting 6:14 Images and User Experience for SEO 7:21 Google Ads and Organic Traffic 10:49 Client Email on Conflicting Advice About the Importance of Copywriting and SEO 20:08 SEO Stats and Best Practices 23:48 Effectiveness of Email Marketing 25:43 Challenges with Luxury Branding Experts 26:32 Final Thoughts