Advertise on podcast: LEADING BRANDS® — Wavebreak Podcast

The exact email + SMS strategy driving $30M+ for 7-9 figure brands in 2025. This is how top operators are staying highly profitable despite tariffs, rising ad costs, and market turbulence. We cover:  What’s actually working right nowThe tech stack elite brands are usingCreative, flows & timing (real examples)What’s dead and what’s next  Learn more about Wavebreak: https://wavebreak.co/ Book your strategy audit: https://wavebreak.co/call/

Today on the show, we're joined by Ben Chelf, co-founder of Sol Reader, who has a unique approach to improving our relationship with technology.  Topics Discussed Include:  • Building a healthier relationship with tech, focusing on replacing screen time with richer reading experiences • The future of reading in a digital age, sharing insights from his work with Sol Reader • Entrepreneurship lessons, including strategic decision-making and innovation in product design Partner with Wavebreak: https://wavebreak.co/call/ Join Our Email List: https://wavebreak.co/join/ Links Mentioned https://solreader.com/

In this episode, learn the 5 reasons DTC brands are failing in 2024 and the 7 things they need to do to succeed.  https://wavebreak.co/

Nima Akbari, Creative Director at air up® joins the Wavebreak Podcast to share insight into the brand’s rapid growth and global creative strategy. Links Mentionedair upLearn more about Wavebreak: the email & CRM agency for high-growth DTC brands

Anna Harman, Founder and CEO of STUDS, joins the podcast to talk about the omnichannel brand's growth and what's next. Partner with Wavebreak: https://wavebreak.co/call/ Join Our Email List: https://wavebreak.co/join/

Aaron Jones VP, eCommerce & Media at Liquid I.V. and Unilever's Health & Wellbeing Division joins the podcast to talk all things marketing in 2024.  Everything from the brand's recent Formula 1 sponsorship, TikTok Shop strategy, brand refresh, and so much more.  Partner with Wavebreak: https://wavebreak.co/call/ Join Our Email List: https://wavebreak.co/join/

You can't control: Facebook, Google, or TikTok's algorithm (or if TikTok will even exist in the future)Impact on ad spend/CAC from the 2024 Election Consumer spending and confidence So, what can you control? What should you focus on? That's what we cover in today's episode.  Partner with Wavebreak: https://wavebreak.co/call/ Join Our Email List: https://wavebreak.co/join/

Chris Hunter joins the Wavebreak Podcast to share his journey as the co-founder of Koia, and previously Four Loko.  We chat about how Koia launched nationwide into Whole Foods from Day 1, building and scaling consumer brands, and so much more.  Chris Hunter is the co-founder of Koia and Four Loko. Grab his book here: Blackout Punch Links MentionedKoiaLearn more about Wavebreak: the email & CRM agency for high-growth DTC brands

In today's episode, Kara Brothers, President at Starface, shares Starface’s mission and how the brand flips the acne narrative on its head through out-of-the-box marketing strategies, campaigns, and product drops. Links MentionedStarfaceLearn more about Wavebreak: the email & CRM agency for high-growth DTC brands

Recently, we released a podcast episode titled "15 Minute Exec Guide to Email & SMS in 2024" and we received a lot of positive feedback. We're excited to share that it’s been expanded into a 30-minute webinar replay that you can watch or listen at your leisure:  Watch The Webinar HereIn this expanded podcast episode, we cover what actually moves the needle based on Wavebreak’s expertise managing email & SMS marketing for a range of ecommerce and retail brands, including: Deliverability Creative Campaigns Flows OptimizationTesting If you’re looking for a partner in 2024 to manage and optimize your email/SMS program, email & SMS is all we do at Wavebreak.  We’ve helped brands of all sizes from startup to publicly traded – and everything in-between.  You can learn more about Wavebreak by exploring our website and case studies:  Wavebreak Website Links MentionedLearn more about Wavebreak: the email & CRM agency for high-growth DTC brands

Preston Rutherford joins the Wavebreak Podcast to share his journey with Chubbies.  We chat about how Chubbies was able to maximize profitability by focusing more on brand marketing and less on direct response marketing, and how you can do the same, even in 2024. Preston Rutherford is a co-founder of Chubbies and Loop Returns.  Chubbies.comLinks MentionedLearn more about Wavebreak: the email & CRM agency for high-growth DTC brandsChubbiesPreston's LinkedIn

Focus on these 3 recommendations in 2024 and you will generate more revenue from Email and SMS marketing. Additionally, learn about the new Gmail and Yahoo email marketing guidelines and what to do about them. Links MentionedLearn more about Wavebreak: the email & CRM agency for high-growth DTC brands

In this solo episode of Leading Brands, the following topics are discussed: 2023 Learnings and Q4 Results: What's Working Now2024 Strategic Recommendations: What To Focus OnEmail and SMS Opportunities for 2024New Gmail and Yahoo sending requirements A/B Test Results and What Moves The NeedleAnd more! Links MentionedLearn more about Wavebreak: the email & CRM agency for high-growth DTC brands   

Dr. Lisa Creaven joins the Wavebreak Podcast to talk about Made By Dentists and their nationwide launch into Target. In this episode we discuss: Launching the brand directly into Target nationwide with no previous DTC or retail sales.Tips for building a lean, experience team that isn't afraid to get their hands dirty.Current state of the oral care industry and how you can have amazing oral health without going to the dentist.Dr. Lisa Creaven is the co-founder of Made By Dentists. Links MentionedMade By DentistsLearn more about Wavebreak: the email & CRM agency for high-growth DTC brandsSponsored by...AdNabu is the top-rated AI product feed management app trusted by 8000+ Shopify and Shopify Plus brands. Powered by the same language models fueling ChatGPT, its AI tech generates the most effective strategy for each marketplace (Google Shopping, Facebook, TikTok, and more) in real-time. Install the app or book a demo today using code LEADINGBRANDS20 for 20% off.

Mike Beckham joins the Wavebreak Podcast to talk about Simple Modern and their rapid growth to nearly $200 million in annual revenue.  In this episode we cover: Breakdown of Black Friday/Cyber Monday results for 2024, including insights into Simple Modern's limited edition daily releases of 1,000 units.The importance of financing and how Mike was able to obtain a $50 million line of credit for the brand.Understanding how Simple Modern strategically created moats around their brand and practical tips on how you can implement similar strategies for your own brand.Mike Beckham is the co-founder and CEO of Simple Modern, a global producer of premium drinkware and lifestyle products. Links MentionedSimple ModernLearn more about Wavebreak: the email & CRM agency for high-growth DTC brandsSponsored by...AdNabu is the top-rated AI product feed management app trusted by 8000+ Shopify and Shopify Plus brands. Powered by the same language models fueling ChatGPT, its AI tech generates the most effective strategy for each marketplace (Google Shopping, Facebook, TikTok, and more) in real-time. Install the app or book a demo today using code LEADINGBRANDS20 for 20% off.