Advertise on podcast: Estate Agency X Podcast - Rethinking Agency Agency Since 2017

Send us a text Rebuilding isn’t about starting again. It’s about stripping back what never worked and leading with clarity. In this episode of the Estate Agency X Podcast, Patrick French from Lloyds Estate Agents shares the unfiltered reality of building, breaking, and rebuilding an estate agency. From the grind of East London lettings to a franchise implosion that tested trust, and the hard leadership decisions required to survive the 2008 financial crash. Patrick explains why scaling headcount isn’t the same as building resilience, how cutting roles protected margin, and why property management became the cash-flow foundation that kept the business alive. We also explore the difference between being busy and being effective and how rebuilding sales through brand, video, tech and proof (not hope) changed everything. This is a grounded masterclass in leadership, margin, and building an agency designed to last. Business Accelerator from Estate Agency X is built for the agents who refuse to stand still. A year of strategic workshops, expert-led learning and practical implementation designed to sharpen your brand, elevate your systems, strengthen your leadership, and grow your business with intention. Applications for the 2026 cohort are nearly full, with only one space remaining for a business ready to take that step www.estateagencyx.co.uk

Send us a text The estate agency landscape is shifting and this episode explains why. We break down why the Iceberg AI Summit on 6 February matters, what an AI operating system actually looks like in practice, and how tools like Predict and AI Scouts are already driving instructions and market appraisals. You’ll hear how Iceberg has moved beyond the “CRM company” label, why the evolution from Uzair 1.0 to 2.5 is a turning point, and how clean, connected data fuels better nurture, smarter marketing, and stronger pipelines. We also preview the 2026 roadmap, including the “Impossible Edition,” and explain why community and peer learning are essential to making AI stick. 🎟️ Tickets are limited — click here to join Business Accelerator from Estate Agency X is built for the agents who refuse to stand still. A year of strategic workshops, expert-led learning and practical implementation designed to sharpen your brand, elevate your systems, strengthen your leadership, and grow your business with intention. Applications for the 2026 cohort are nearly full, with only one space remaining for a business ready to take that step www.estateagencyx.co.uk

Send us a text Freedom isn’t stepping away. It’s building something that works without you. Part 3 recorded live at EAX 10 'Lead Without Limits', Mark Burgess and Rob Brady host, this world-class panel brings together four leaders at different stages of the ownership knowledge journey to share what actually happens when you stop being the bottleneck. Holly Boylan, Dave Gibbons, Daren Cope, and Sarah Driscoll speak candidly about delegation, leadership and the uncomfortable identity shift from operator to owner. From agencies that still rely on the founder day-to-day to businesses that grow without them present, this conversation goes beyond theory and into lived experience. This episode dives into: • Identifying the work that keeps you trapped • Redesigning roles so one person owns the outcome • Hiring for solutions, not seats • Systems that protect standards without you • Letting go without losing control or culture The conversation closes on a reality many owners avoid: freedom can feel empty if you don’t plan what comes next. True leadership isn’t absence, it’s focusing on vision, markets and the few decisions only you should make. If you’re an independent agent or agency owner who wants scale without burnout, this episode is essential listening. 🎧 Listen now and ask yourself: what’s the first responsibility you need to let go of? Business Accelerator from Estate Agency X is built for the agents who refuse to stand still. A year of strategic workshops, expert-led learning and practical implementation designed to sharpen your brand, elevate your systems, strengthen your leadership, and grow your business with intention. Applications for the 2026 cohort are nearly full, with only one space remaining for a business ready to take that step www.estateagencyx.co.uk

Send us a text When culture is strong, the numbers follow. Recorded live at EAX 10 'Lead Without Limits', Rob Brady hosts a world-class panel of independent agency owners who go beyond theory and share what actually drives performance in today’s market. Abigail Grey, Katie Cromwell, Chris Ellis, Shane Harris and Matt Giggs unpack the leadership rituals that make values real, from recognition that changes behaviour to coaching that unlocks performance at every level. They speak candidly about toxic hires, tough decisions, and why waiting too long to act costs morale, clients, and cash. This episode dives into: • Turning values into daily behaviours • Recognition systems that build belief • When (and how) to remove the wrong person • Structure that replaces chaos with clarity • Leading through shifting markets without losing your soul The conversation closes with a hard truth every owner must face: you can’t do everything and lead well. Stepping fully into the CEO role is what unlocks scale, resilience, and long-term performance. If you’re an independent agent or agency owner building something that lasts, this episode is essential listening. 🎧 Listen now and ask yourself: which value will you make visible next week? Business Accelerator from Estate Agency X is built for the agents who refuse to stand still. A year of strategic workshops, expert-led learning and practical implementation designed to sharpen your brand, elevate your systems, strengthen your leadership, and grow your business with intention. Applications for the 2026 cohort are nearly full, with only one space remaining for a business ready to take that step. If you want more information, hit the link and discover whether this is y

Send us a text This is Part 1 of our three-episode EAX10 Special Series. If you missed EAX10, this live interview brings you straight into the room. Rob Brady sits down with Keystone Director Ben Roberts to explore how a small £140k agency became a £700k+ market leader and the mindset shifts that made it possible. Instead of a highlight reel, Ben shares the real turning points: the reset that changed everything, the moment clarity arrived, and the decisions that helped Keystone step into premium positioning. If you're an agent or owner who feels stuck in the day-to-day or wants a fresh direction, this conversation sets the tone for the entire series. Watch or listen now to get the insights that shaped the room at EAX10. Business Accelerator from Estate Agency X is built for the agents who refuse to stand still. A year of strategic workshops, expert-led learning and practical implementation designed to sharpen your brand, elevate your systems, strengthen your leadership, and grow your business with intention. Applications for the 2026 cohort are nearly full, with only one space remaining for a business ready to take that step. If you want more information, hit the link and discover whether this is y

Send us a text What does survival really look like in estate agency? In this episode, Kinetic Estate Agents director Rob Webb shares his journey from corporate pressure to building a culture-first independent agency that prioritises autonomy, wellbeing, and real results over ego. Rob reveals what 2008 taught him about stock, pricing, and honesty, why he left the corporate machine, and how Kinetic built a team that stayed because the culture worked—not because targets dictated it. He also opens up about a mental health crisis that forced him to rebuild his life and leadership. We dig into community impact, modernising with tech and AI, and staying relevant when the market swings hard. A must-listen for leaders who believe culture is operational, not optional. 👉 Hit play and subscribe for grounded agency insights. Sponsors of this podcast, Iceberg Digital are setting the standard in a world full of PropTech noise and AI buzzwords.  With AI prospecting that finds listings before your competitors, marketing that wins instructions by putting your brand front and centre and a CRM that transforms how your team works, this isn’t just another tool, it's what leading estate agents use to stay ahead.  www.iceberg-digital.co.uk

Send us a text Hiring on gut instinct is costing estate agents time, money, and growth. In this episode of The Estate Agency X Podcast, Josh Rayner — Founder of Rayner Personnel and Inside Talent, shares how a culture-first, AI-powered approach to recruitment helps agencies hire people who perform, stay and scale. Discover how to move from desperate hiring to a system built on planning, profiling, and psychometrics. Josh explains how to define a real culture that candidates can feel, not wallpaper values that mean nothing in the branch. You’ll learn how to use AI tools and DISC-style assessments to shortlist the right people, build progression paths that retain talent, and future-proof recruitment as new regulations raise the cost of bad hires. 🎧 Listen now to turn your recruitment from a fire drill into a true competitive edge. Sponsors of this podcast, Iceberg Digital are setting the standard in a world full of PropTech noise and AI buzzwords.  With AI prospecting that finds listings before your competitors, marketing that wins instructions by putting your brand front and centre and a CRM that transforms how your team works, this isn’t just another tool, it's what leading estate agents use to stay ahead.  www.iceberg-digital.co.uk

Send us a text From an online false start to a thriving 400-unit managed book, brothers Matt & Neil Baldock share how they rebuilt their estate agency around lettings, systems, and people. After six years outside the industry, Neil returned to join Matt in creating a values-led, community-driven business that now leads in HMO and professional co-living. We explore how lettings became their ballast for steady growth, why structured hiring and emotional intelligence transformed their team and how real networking, not clichés, built credibility that compounds especially when it comes to selling. If you’re ready to future-proof your agency with the right systems, culture and service mindset, this conversation is your blueprint. 🎙️ Listen now to learn how modern agency success blends technology, trust, and human leadership. HMO Network Sponsors of this podcast, Iceberg Digital are setting the standard in a world full of PropTech noise and AI buzzwords.  With AI prospecting that finds listings before your competitors, marketing that wins instructions by putting your brand front and centre and a CRM that transforms how your team works, this isn’t just another tool, it's what leading estate agents use to stay ahead.  www.iceberg-digital.co.uk

Send us a text When ten AI scouts prospect thousands of properties in under a minute, the rules of estate agency change overnight. In The Blockbuster Moment for Estate Agency, Mark and Rob break down the first AI workflow that truly shifts the economics of running a branch, from live-market scouting to personalized outreach at scale. Discover how to flip your model, raise revenue per employee and redeploy human time to the work that actually wins instructions. We cover EXA 10 insights, the startups vs. incumbents gap and how to systemise the predictable while humanizing the exceptional. If you’re ready to modernise your agency, move beyond portals and turn AI into a real competitive advantage, this is the episode you can’t afford to skip. Sponsors of this podcast, Iceberg Digital are setting the standard in a world full of PropTech noise and AI buzzwords.  With AI prospecting that finds listings before your competitors, marketing that wins instructions by putting your brand front and centre and a CRM that transforms how your team works, this isn’t just another tool, it's what leading estate agents use to stay ahead.  www.iceberg-digital.co.uk

Send us a text Breaking barriers isn’t just what Megan Eighteen does, it’s who she is. From her “accidental” start in estate agency as a temp between ski seasons to becoming the youngest ever ARLA president, Megan’s journey rewrites the industry playbook. In this episode, she opens up about managing 14 offices single-handedly during COVID, hitting burnout, and how that experience led to a complete transformation, personally and professionally. From losing seven stone and finding balance to becoming one of the most authentic voices on TikTok, Megan shows what modern leadership really looks like. You’ll also hear how her social media presence led to being invited by the Ministry of Housing to advise on the Renters Reform Bill and why her presidency at Propertymark is about creating a future where agents value wellbeing, education, and innovation over outdated burnout culture. This is essential listening for independent agents, leaders, and self-employed professionals who want to thrive in tomorrow’s estate agency. 👉 Listen now and discover how Megan is breaking barriers and building balance in the property world. Sponsors of this podcast, Iceberg Digital are setting the standard in a world full of PropTech noise and AI buzzwords.  With AI prospecting that finds listings before your competitors, marketing that wins instructions by putting your brand front and centre and a CRM that transforms how your team works, this isn’t just another tool, it's what leading estate agents use to stay ahead.  www.iceberg-digital.co.uk

Send us a text Why do some estate agents thrive while others stall, even with the same tools and knowledge? In this episode, Simon Gates, industry consultant to 200+ agencies—reveals how closing the execution gap turns ideas into results. Starting his career at 16 during the 2007 crash, Simon learned early that success isn’t about knowing what to do, but acting faster and smarter than the competition. You’ll discover: Why every appraisal is worth £1,000How data uncovers hidden conversion opportunitiesWhy your database is your most valuable growth toolThe small execution shifts that separate top performers from the restIf you’re an independent agent, owner, leader or self-employed agent, this episode is a blueprint for sustainable, predictable growth. 👉 Listen now to close your execution gap. Sponsors of this podcast, Iceberg Digital are setting the standard in a world full of PropTech noise and AI buzzwords.  With AI prospecting that finds listings before your competitors, marketing that wins instructions by putting your brand front and centre and a CRM that transforms how your team works, this isn’t just another tool, it's what leading estate agents use to stay ahead.  www.iceberg-digital.co.uk

Send us a text Marc and Shane, co-founders of Harris + Wood Estate Agents, are living proof that it’s not about history, it’s about vision, clarity and action. In this episode, they share the full story of how they launched one of the UK’s most exciting independent agencies, growing from three people to 47 staff across three offices, plus a mortgage business, all without a traditional blueprint. Their story challenges everything you think you know about partnerships, planning and profit. Before opening their doors in 2017, Marc and Shane spent nine months building the foundations of their business, not rushing, not guessing, but intentionally preparing to lead. That discipline paid off but the journey wasn’t without its pressure points. At one stage, they were both earning less than their branch manager. Rather than panic or retreat, they made the counterintuitive choice to expand, investing in growth when most would have pulled back. It’s a decision that reveals one of the most powerful lessons in agency building: sometimes scale is the solution, not the reward. In this conversation, we cover: Why trust doesn’t require a backstory but it does require shared standardsThe critical moment they chose to scale, not shrinkHow mentorship from Russell Jervis shaped their thinkingThe bold billboard campaign that made their brand unmissableThe struggle of delegation and the mindset shift it demandsHow their decision-making process keeps the business moving forward, even when they disagreeMarc and Shane also unpack how they’ve shifted from working in the business to leading above it, creating a sustainable structure where the brand doesn’t rely solely on them to thrive. Whether you’re just starting out or scaling past your first office, this is a brutally honest look at what it really takes to lead an agency that doesn’t just survive but sets a new standard. If you’re tired of surface-level tactics and ready for real conversations about leadership, growth, and building a business with meaning... this one’s for you. Business Accelerator from Estate Agency X is built for the agents who refuse to stand still. A year of strategic workshops, expert-led learning and practical implementation designed to sharpen your brand, elevate your systems, strengthen your leadership, and grow your business with intention. Applications for the 2026 cohort are nearly full, with only one space remaining for a business ready to take that step www.estateagencyx.co.uk

Send us a text What does it take to walk away from a toxic workplace and build an estate agency entirely on your own terms? Julie Burns knows. After 15 years in property feeling “spoken down to” and controlled, she left it all behind, swapping sales for a master’s in photography, travelling to Palestine, and working on film sets. Those experiences reshaped her view of work, leadership, and freedom. When she returned, she did it differently. Naming her agency after a Viking warrior goddess, she launched Freya North in 2021 with zero capital, funding it through property sourcing until completions came in. She posts her fees openly, personally handles every transaction from valuation to completion, and refuses to expand faster than her service can keep up. If the client experience slips, she simply stops taking on more stock. Her strategy is just as unconventional. Instead of setting up next to other agents, she put her office beside a protein shake shop buzzing with young professionals, tomorrow’s buyers and investors. It’s a masterclass in finding an edge by ignoring industry habits. This episode is for anyone who’s felt trapped in a culture that didn’t value them, or who dreams of building a business that truly reflects their values. Julie shares the principles that guided her: start with revenue-generating services, obsess over the client experience, and never be afraid to write your own rules. The property world doesn’t need more copycats. It needs more innovators willing to reimagine what’s possible. Sponsors of this podcast, Iceberg Digital are setting the standard in a world full of PropTech noise and AI buzzwords.  With AI prospecting that finds listings before your competitors, marketing that wins instructions by putting your brand front and centre and a CRM that transforms how your team works, this isn’t just another tool, it's what leading estate agents use to stay ahead.  www.iceberg-digital.co.uk

Send us a text What does it take to build and sustain a thriving independent estate agency for over three decades? Mark and Jacqui from Jacksons Estate Agents reveal their extraordinary journey from the pre-internet era through to today's AI revolution. Their story begins with Mark's humble entrance into the property world, volunteering weekends at an agency after buying his first home, eventually founding his own franchise in 1992. Jacqui, initially planning to temporarily manage the office while Mark attended university, found herself stepping into partnership for what became a 21-year (and counting) adventure. Running a business as a married couple presents unique challenges, but their approach is refreshingly pragmatic. Operating in different departments with clear boundaries, Jacqui handling sales and team management, Mark overseeing lettings and finances, they've developed a formula that works professionally and personally. Jacqui candidly reveals their secret: "Do what Jackie says and you get an easy life," with Mark adding, "I've got the final say, but Jacqui is in charge." The technological evolution they've navigated is staggering. From paper diaries and forms to sophisticated CRM systems and now AI, they've repeatedly transformed their business through decisive action. When implementing electronic diaries, they simply announced "there is no diary for next year" and switched off the old system. After six weeks of "tantrums and tears," their team adapted completely. Perhaps most valuable is their unwavering stance on charging premium fees in an industry prone to discounting. "Absolutely believe you're worth it," Jacqui insists, explaining that they've trained their valuers to overcome fee objections without reducing prices. This philosophy stems from deep conviction: "I absolutely believe I am the best person in our postcode to do that job, without exception." Looking ahead, they offer a compelling vision of how independent agencies will thrive in the AI era through faster adaptation and maintaining the human connection that technology can't replace. As Jacqui puts it, "When something goes wrong, you want to talk to somebody." Ready to transform how you think about your estate agency's value, technology adoption, and future direction? This episode delivers wisdom that only comes from decades at the forefront of an evolving industry. Sponsors of this podcast, Iceberg Digital are setting the standard in a world full of PropTech noise and AI buzzwords.  With AI prospecting that finds listings before your competitors, marketing that wins instructions by putting your brand front and centre and a CRM that transforms how your team works, this isn’t just another tool, it's what leading estate agents use to stay ahead.  www.iceberg-digital.co.uk

Send us a text Thirty years in estate agency teaches you some hard truths. For Matt Giggs, one stands above all, you must choose between being an exceptional estate agent or building a business that works without you. The relentless 60+ hour weeks of estate agency demand total commitment, yet many practitioners find themselves trapped in a cycle where they ARE the business. When Matt started Giggs & Co in 2012, he deliberately avoided this trap by immediately hiring a team rather than trying to do everything himself. This fundamental decision reflects a perspective gained from years in the corporate world, understanding the structural foundations needed for sustainable growth. Matt pulls back the curtain on why so many self-employed models fail to deliver on their promise. Too often, agents jump ship from traditional agencies because they're unhappy, only to recreate the same problems in a new context. "The distractions are your downfall," Matt explains, highlighting how easily estate agents get seduced by the latest industry trend rather than solving the core problems in their existing business. The conversation takes a profound turn when discussing personal motivation. Matt challenges listeners to ignore social comparison and truly define what success looks like for them. Is it spending more time with family? Taking regular holidays? Building passive income? This clarity becomes the compass for business decisions, preventing the chase of goals that weren't even on your radar until you saw someone else achieve them. Currently, Matt finds himself in a transitional phase, moving from inspiration-based training to establishing concrete systems and processes. He's candid about his own struggles, the "years in the mud" where even successful business owners can lose direction after achieving their initial goals. This vulnerability offers valuable perspective for agents at any stage of their journey. Whether you're just starting out, considering a self-employed model, or looking to scale your established agency, Matt's insights provide a roadmap for intentional growth. His coaching success stories from bedroom businesses to thriving agencies, demonstrate the power of having a clear vision and making decisions aligned with your authentic goals. Ready to gain clarity on your estate agency journey? Subscribe now and join the conversation about building a business that serves your life, not the other way around. Sponsors of this podcast, Iceberg Digital are setting the standard in a world full of PropTech noise and AI buzzwords.  With AI prospecting that finds listings before your competitors, marketing that wins instructions by putting your brand front and centre and a CRM that transforms how your team works, this isn’t just another tool, it's what leading estate agents use to stay ahead.  www.iceberg-digital.co.uk