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Dave Harland and Mel Barfield, who run the writing agency Copy Or Die, tell us how to build trust with clients, and how to stop your work getting watered down.Along the way, Dave shares the client email that changed how he presents, a page of feedback from nine people that took a day to sort, and a test where Gemini agreed a tagline was good, then awful, then good again. Mel explains how to ask a client for a 20-minute chat about the brief without it sounding like a complaint. The Q&A covers ChatGPT feedback, building confidence, and taking criticism less personally.Mel Barfield: https://uk.linkedin.com/in/melaniebarfieldDave Harland: https://www.linkedin.com/in/daveharland/Copy Or Die: [Copy Or Die website URL]_______Timestamps:00:00 - Welcome and sponsors03:19 - How to be a marketer clients and bosses trust03:52 - Show your work, don't tell07:12 - Share your opinions on work you spot09:09 - Get noticed and meet people in real life10:49 - Brand voice builds trust13:35 - Presenting your work like a trusted partner15:13 - Explain your strongest options17:26 - Add a little extra19:14 - Show clients what good feedback looks like22:54 - Pick your battles24:36 - Recap of the three stages27:38 - Q&A: clients who run everything through ChatGPT37:28 - Q&A: clients who push back on proactivity43:03 - Q&A: building confidence when presenting49:29 - Q&A: which questions to ask before a project54:47 - Q&A: not taking feedback personally59:05 - Thank you and close_______If you enjoyed this, please like and subscribe - it helps us reach more marketers like you.Join 35,000+ marketers getting our weekly newsletter (it's free): https://themarketingmeetup.comListen on Apple Podcasts: https://podcasts.apple.com/us/podcast/marketing-meetup-podcast/id1365546447Listen on Spotify: https://open.spotify.com/show/5QvmFdxg5pMwsfPkKjhXl9_______This session was supported by Exposure Ninja.Exposure Ninja: https://exposureninja.com/?utm_source=TMM&utm_medium=digital_partner&utm_campaign=TMMxexposureninjaGet a free 30-minute AI Visibility Review with a marketing consultant, to see how your business shows up in ChatGPT and other AI tools.

Nathalia Gaspar was nervous about giving her website to AI. Would it break everything? Would it cost her job? Now it builds a page 6 times faster than she can, and she's building a 2027 website roadmap live so you can plan yours.Nathalia, web strategist at Prismic, scores her own site on five questions, then sorts every idea into quick wins, big bets, fill-ins, and not now. She covers the three shifts she's planning around (AI search, speed, and personalisation) and how Prismic uses AI and MCP to build and update its own pages, with a human approving everything before it goes live.Samuel Horn af Rantzien and Oluwatosin (Tosin) Adelowo join for the Q&A. They get into who owns the website when five teams disagree, how to keep a human in the loop, how to prove the ROI of AI automation, and where AI still isn't the right tool.+Prismic is offering a free AI search gap analysis: https://prismic.io/lp/tmm-ai-discoverability-scorecard?utm_source=TMM&utm_medium=digital_partner&utm_campaign=TMMxprismic+0:00 Intro2:15 How to create a website roadmap: what we're covering3:30 Where is your website today?6:43 AI search: the new front door for your website8:22 Speed and personalisation in 20279:46 How Prismic uses AI and MCP to run its website13:32 The autonomous website plan16:24 Set your website goals and audience17:35 Pages, content engine and measurement19:56 Prioritise ideas: quick wins and big bets24:38 Q&A with Samuel and Tosin26:02 Who owns the website when teams disagree?29:20 Is it safe to let AI edit your website?38:18 How to prove the ROI of AI automation44:37 Where not to use AI53:54 The one thing to do first+Join 35,000+ marketers getting our weekly newsletter (it's free): https://themarketingmeetup.com+Listen on Apple Podcasts: https://podcasts.apple.com/us/podcast/marketing-meetup-podcast/id1365546447Listen on Spotify: https://open.spotify.com/show/5QvmFdxg5pMwsfPkKjhXl9+The Marketing Meetup thrives for many reasons, but one of the crucial reasons we're able to do what we do is because we have the support of some incredible individuals from some equally inspiring companies. Below is the list of our partners in crime: our amigos. All we have to say is a big, massive, thank you.Exposure Ninja + Cambridge Marketing College + Frontify + Planable + Wistia + Prismic

AI Search visibility, and why your brand might be invisible to AI: Charlie Marchant, CEO of Exposure Ninja, shares how to find out whether ChatGPT, Gemini, Copilot, and Google's AI Overviews are recommending you, and what it's costing you if they're not.Ranking well on Google doesn't mean you'll show up in AI answers. Charlie walks through a 20-prompt test you can run in an afternoon, the four places a brand can sit in AI answers (invisible, cited, named but described badly, or recommended), and why your competitors keep getting named instead of you. She finishes with a three-part framework and a 30, 60, and 90-day plan, followed by a Q&A on B2B vs B2C, ChatGPT ads, sharing a name with another brand, and whether smaller publications are worth pitching.Charlie runs Exposure Ninja, an independent B Corp agency that's been working on AI search since 2023, back when Google's AI Overviews were still called SGE.https://exposureninja.com/+The AI Cost Calculator: https://exposureninja.com/ai-cost/Exposure Ninja is offering a complimentary AI Visibility Review: a free 30-minute session with a Marketing Consultant to see how your business shows up in ChatGPT and other AI tools, and what that could mean for your leads, customers, and revenue: https://meetings.hubspot.com/samuel-lloyd/tmm+0:00 Intro1:59 Why brands are invisible in AI4:42 Google vs AI search8:28 How AI changes the buyer journey14:40 The four levels of AI visibility16:31 How to audit your AI visibility25:33 Why competitors show up and you don't30:44 A three-pillar framework35:03 Your 30-60-90 day plan37:53 Key takeaways41:59 Q&A+Join 35,000+ marketers getting our weekly newsletter (it's free): https://themarketingmeetup.comListen on Apple Podcasts: https://podcasts.apple.com/us/podcast/marketing-meetup-podcast/id1365546447Listen on Spotify: https://open.spotify.com/show/5QvmFdxg5pMwsfPkKjhXl9+The Marketing Meetup thrives for many reasons, but one of the crucial reasons we're able to do what we do is because we have the support of some incredible individuals from some equally inspiring companies. Below is the list of our partners in crime: our amigos. All we have to say is a big, massive, thank you.Exposure Ninja + Cambridge Marketing College + Frontify + Planable + Wistia + Prismic + Canva

Everyone will tell you to post consistently, build a personal brand, stay visible. Some days it just feels like a tumbleweed rolling past your screen instead.In this one, Vivi Koroma Kala joined us to share the real version of that advice, built around one idea: your personal brand is a shop. She covers what to put in the window, why the lurkers who never like anything are usually the ones who bring the opportunity, and how to stay the same shape across every platform so people recognise you when they finally walk in. Along the way she tells the story of the post that nearly made her quit, and the one that went properly viral without landing her a single piece of work.+VIVI KOROMA KALA / https://www.linkedin.com/in/vivi-koroma-kala/Stories and Signals: her Substack newsletter / https://storiesandsignals.substack.com/+Timestamps:00:00 - Introduction03:58 - Vivi's background05:44 - Brand As A Shop10:07 - The Nearly Deleted Post19:07 - When Reach Isn't Reputation24:05 - Staying Recognisable Everywhere28:16 - Redundancy To BBC Breakfast49:51 - How Vivi Uses AI+Join 35,000+ marketers getting our weekly newsletter (it's free): https://themarketingmeetup.comListen on Apple Podcasts: https://podcasts.apple.com/us/podcast/marketing-meetup-podcast/id1365546447Listen on Spotify: https://open.spotify.com/show/5QvmFdxg5pMwsfPkKjhXl9+Please take the time to check out our partners, all of whom we work with because we think they're useful companies for lovely marketers.Frontify: Turns your brand into a system every team, and now AI, can actually use.Cambridge Marketing College: The best place to get your marketing qualifications and apprenticeships.Planable: The content collaboration platform that helps marketing teams create, plan, review, and approve all their content.Wistia: A complete video marketing platform for creating, hosting, marketing, and measuring your videos and webinars.Prismic: The agentic web platform where teams and AI agents publish quality, on-brand pages as fast as they brief them.Canva: An online design and publishing tool with a mission to empower everyone to design anything and publish anywhere.Exposure Ninja: An award winning search marketing agency turning Google and AI Search visibility into qualified leads and revenue.

Marketing strategy, brand distinctiveness, and the courage to stop blending in: Louis Grenier shares fresh research on why 80% of B2B companies come across as invisible or generic. Digital beige is everywhere, and it's costing brands the very thing they're trying to build, memory.Louis audited 100 B2B tech companies against eight recognised brand asset types, colour, logo, visual device, typography, taglines, human identity, product UI, and sound, and found that only one made it to iconic. He breaks down what's overused (colour and logo), what's sitting completely untouched (sound and human identity, despite being scientifically proven to trigger stronger memory recall), and exactly what to do about it.Louis is a positioning and go to market expert for B2B and founder of STFO. He was previously the host of Everyone Hates Marketers, where he interviewed some of the biggest names in the industry, including a famous conversation with Seth Godin.And if you haven't met Louis before, expect a bit of swearing and some very honest answers! 😂+Timestamps:00:00 — Introduction04:20 — Defining key terms08:00 — How the study worked13:24 — Top findings begin26:44 — Industry differences34:27 — Top three brands47:03 — Practical framework1:03:42 — Measuring brand impact+If you enjoyed this, please like and subscribe - it genuinely helps us reach more marketers like you.Join 35,000+ marketers getting our weekly newsletter (it's freeeeee): https://themarketingmeetup.comListen on Apple Podcasts: https://podcasts.apple.com/us/podcast/marketing-meetup-podcast/id1365546447Listen on Spotify: https://open.spotify.com/show/5QvmFdxg5pMwsfPkKjhXl9+The Marketing Meetup thrives for many reasons, but one of the crucial reasons we're able to do what we do is because we have the support of some incredible individuals from some equally inspiring companies. Below is the list of our partners in crime: our amigos. All we have to say is a big, massive, thank you.Cambridge Marketing College + Frontify + Planable + Wistia + Prismic + Canva

Cop the report here :) Marketing can feel creative and frazzled on the same Tuesday, and that's not a you thing. In this one, Joe and James break down the biggest findings from The Marketing Meetup's State of Marketers Report 2026, built from nearly 1,300 responses about how marketers are actually doing, not just how marketing as a practice is performing.They dig into why 80% of marketers who feel positively challenged also tick a hard feeling, why imposter syndrome still hits 4 in 10 marketers with 16+ years experience, how AI is changing what marketers use it for and how they feel about it, and why freelancers report feeling more connected to the industry than people working on site in teams. Then they close with practical takeaways on pay reviews, junior development, and building community before you need it.+ Timestamps:00:00 - Introduction09:23 - Why The State of Marketers report exists13:02 - The five words marketers use to describe the job18:17 - Feeling both good and bad at once22:54 - Imposter syndrome at every level29:02 - How AI use is shifting35:12 - The connection score42:03 - Six practical takeaways53:59 - Q&A begins+ If you enjoyed this, please like and subscribe - it genuinely helps us reach more marketers like you.Join 35,000+ marketers getting our weekly newsletter (it's free): https://themarketingmeetup.comListen on Apple Podcasts: https://podcasts.apple.com/us/podcast/marketing-meetup-podcast/id1365546447Listen on Spotify: https://open.spotify.com/show/5QvmFdxg5pMwsfPkKjhXl9+ The Marketing Meetup thrives for many reasons, but one of the crucial reasons we're able to do what we do is because we have the support of some incredible individuals from some equally inspiring companies. Below is the list of our partners in crime: our amigos. All we have to say is a big, massive, thank you.Cambridge Marketing College + Frontify + Planable + Mailchimp + Wistia + Prismic + Canva

Marketing strategy, creative strategy, and bold advertising: Hattie Matthews explains how to build braver, more effective campaigns without the fear of risk. The Confidence Gap can be a silent killer in modern marketing.Caught between tight budgets, short-term pressures, and complex stakeholders, it's easy to default to safe, forgettable "digital beige."Hattie Matthews will share her framework for building a Confidence Engine - using an intentional mix of GenAI, rapid prototyping, and neuroscience to validate brave, emotionally driven work before committing media spend. The session will cover how to minimise risk, bypass algorithmic bias, and build the evidence to get bold creative signed off by senior leadership.Hattie co-founded Uncharted, a global creative agency built for the future, bringing together human creativity and technology to give brands the confidence to set out without fear.An experienced leader in marketing, growth, and innovation, she was formerly managing partner at Karmarama, growth lead at Accenture and Non-Executive Director to HealthTech Start-Up of the Year, eargym. She is an active supporter and former trustee of The White Ribbon Alliance, advocating for women's healthcare in developing countries. She is also an active member of WACL, helping drive gender equality in the marketing and communications industry.00:00 — Introduction03:22 — Why marketing feels so beige07:16 — Seeking out human emotion11:43 — Avoiding algorithmic bias14:20 — Rapid prototyping with AI17:31 — Pre-testing and derisking ideas20:53 — Navigating the boardroom28:28 — Q&A begins54:08 — Performance vs ideas debateIf you enjoyed this, please like and subscribe - it genuinely helps us reach more marketers like you.Join 35,000+ marketers getting our weekly newsletter (it's freeeeee): https://themarketingmeetup.comListen on Apple Podcasts: https://podcasts.apple.com/us/podcast/marketing-meetup-podcast/id1365546447Listen on Spotify: https://open.spotify.com/show/5QvmFdxg5pMwsfPkKjhXl9The Marketing Meetup thrives for many reasons, but one of the crucial reasons we're able to do what we do is because we have the support of some incredible individuals from some equally inspiring companies. Below is the list of our partners in crime: our amigos. All we have to say is a big, massive, thank you. Cambridge Marketing College + Frontify + Planable + Mailchimp + Wistia + Prismic + Canva

As marketers, we need to re-evaluate how we understand our audiences. Learn why demographics are outdated and how fandom can transform your brand strategy.Jodie Fullagar, Co-founder and Co-CEO at ‪@rundeep‬, joins us to break down why traditional audience segmentation no longer works and how brands can unlock the commercial power of fan culture. If you're rethinking how your brand connects with its audience, this discussion provides the framework to shift from broadcasting to passive audiences toward deeply engaging with active fans.We analyze the five core principles of building a fan-first strategy and how brands of any size can apply them. Jodie shares her perspective on why fan culture isn't a tactic but a business model, helping you understand how to unlock real commercial value from your most passionate customers. By the end of this conversation, you will have a clearer framework for building fandom into your brand strategy.This is essential viewing for anyone navigating brand strategy, audience segmentation, or looking to make their marketing more culturally relevant. Whether you're at a global brand or a small business with no budget, understanding these dynamics is crucial for staying relevant.Subscribe for weekly marketing leadership breakdowns, and comment below: what's a fandom you didn't expect to find yourself in?00:00 — Welcome04:06 — Introducing Jodie, Co-founder of Run Deep10:48 — Why demographics are outdated16:56 — The commercial case for fandom21:06 — Who counts as a fan (more than you think)27:56 — The five principles of fan culture41:03 — Why long-term commitment matters44:57 — Fandom on a small or no budget49:00 — Getting agencies to segment by culture52:57 — Measuring fan-led campaignsIf you enjoyed this, please like and subscribe - it genuinely helps us reach more marketers like you.Join 35,000+ marketers getting our weekly newsletter (it's free): https://themarketingmeetup.com/newsletterListen on Apple Podcasts: https://podcasts.apple.com/us/podcast/marketing-meetup-podcast/id1365546447Listen on Spotify: https://open.spotify.com/show/5QvmFdxg5pMwsfPkKjhXl9The Marketing Meetup thrives for many reasons, but one of the crucial reasons we're able to do what we do is because we have the support of some incredible individuals from some equally inspiring companies. Below is the list of our partners in crime: our amigos. All we have to say is a big, massive, thank you.Cambridge Marketing College + Frontify + Planable + Mailchimp + Wistia + Prismic + Canva

Building agency-client relationships requires clarity on goals, communication and trust. Learn what actually makes partnerships work and last.Gill Huber from Ingenuity+ joins us to break down what clients want from agencies and what agencies want from clients, drawing on data from over 250 marketing directors surveyed every quarter. This episode kicks off a brand new four week collaboration between The Marketing Meetup and WACL, the 103 year old network for women in advertising, marketing, tech and communications.We analyse the real reasons clients leave agencies, how AI is reshaping expectations on both sides, and how smaller agencies and consultants can get noticed without getting lost in an endless pitch process. Jill shares her perspective on what makes agency-client relationships thrive long term, helping you understand what's really driving decisions on both sides of the table.This is essential viewing for anyone working in or with agencies, whether you're managing client relationships, running pitches, or trying to win new business in a crowded market.Subscribe for weekly marketing leadership breakdowns, and comment below: what's the biggest reason you've seen an agency-client relationship break down?+00:00 — Welcome03:02 — The agency landscape today08:54 — Impact of fractional roles10:46 — How AI is changing client expectations16:16 — Has AI made execution too cheap?18:19 — Why clients really leave agencies21:20 — Getting to a shared definition of success24:29 — Avoiding the client-agency power imbalance27:07 — Escaping the endless pitch process32:51 — Advice for solo marketers and small agencies35:33 — When to discuss service level agreements41:41 — Retainers vs. project based work46:27 — Questions to ask before agreeing budgets49:20 — Building long term agency partnerships53:05 — Navigating compensation expectations55:51 — Collect experiences, build networks, enjoy the journey+If you enjoyed this, please like and subscribe - it genuinely helps us reach more marketers like you.+ Join 35,000+ marketers getting our weekly newsletter (it's free): https://themarketingmeetup.com/newsletterListen on Apple Podcasts: https://podcasts.apple.com/us/podcast/marketing-meetup-podcast/id1365546447Listen on Spotify: https://open.spotify.com/show/5QvmFdxg5pMwsfPkKjhXl9+The Marketing Meetup thrives for many reasons, but one of the crucial reasons we're able to do what we do is because we have the support of some incredible individuals from some equally inspiring companies. Below is the list of our partners in crime: our amigos. All we have to say is a big, massive, thank you: Cambridge Marketing College + Frontify + Planable + Wistia + Prismic + Canva

Choosing a marketing role requires balancing your growth goals with company culture. Learn how to navigate big brands versus scale-ups.Kerttu Inkeroinen, CMO at  @luckysaintbeer  , joins us to break down the differences between working at global FMCG giants like Coca-Cola and Kimberly-Clark versus agile scale-ups. If you are debating your next career move, this discussion provides the framework to assess which environment aligns with your professional ambitions.We analyze the specific skills required for each path and how to position yourself for leadership roles. Kerttu shares her perspective on what makes a successful career trajectory, helping you decide if you thrive in established corporate structures or fast-paced entrepreneurial environments. By the end of this conversation, you will have a clearer strategy for choosing a marketing role that fits your long-term objectives.This is essential viewing for anyone navigating marketing career advice or looking to transition between company types. Whether you are aiming for a CMO career path or just starting, understanding these dynamics is crucial for advancement.Subscribe for weekly marketing leadership breakdowns, and comment below: are you currently leaning toward a big brand or a scale-up?+00:00 — Welcome00:37 — Welcome Kerttu, CMO at Lucky Saint 03:02 — Big corporate vs. scale-up environments 08:54 — It's not always a binary choice 10:46 — Questions to ask when evaluating a new role or company 16:16 — Self-reflection exercise18:19 — “City vs. countryside” 21:20 — What large organisations do well 24:29 — Reflections career choices: breadth vs. depth 27:07 — Overcoming imposter syndrome32:51 — Advice for a solo marketers35:33 — Practical tips for applications 41:41 — Pushing for more senior roles mid-career 46:27 — Questions to ask before accepting a scale-up offer 49:20 — Realities and risks of working in scale-ups 53:05 — Navigating compensation expectations55:51 — Collect experiences, build networks, enjoy the journey+If you enjoyed this, please like and subscribe - it genuinely helps us reach more marketers like you.Join 35,000+ marketers getting our weekly newsletter (it's free): https://themarketingmeetup.com/newsletterListen on Apple Podcasts: https://podcasts.apple.com/us/podcast/marketing-meetup-podcast/id1365546447Listen on Spotify: https://open.spotify.com/show/5QvmFdxg5pMwsfPkKjhXl9+ The Marketing Meetup thrives for many reasons, but one of the crucial reasons we're able to do what we do is because we have the support of some incredible individuals from some equally inspiring companies. Below is the list of our partners in crime: our amigos. All we have to say is a big, massive, thank you.Cambridge Marketing College + Frontify + Planable + Mailchimp + Wistia + Prismic + Canva

Most marketing teams spend the majority of their time creating content. The problem is, that's probably the wrong way round. Amy Woods makes a compelling case that if you're not spending more time on repurposing and distribution than on the original piece, you're leaving most of the value on the table.In this one, Amy joined Joe to talk through how to build a content calendar you can actually maintain, why strategy has to come before systems, and what it looks like to plan your repurposing before you've even hit record. There's a lot of practical, immediately useful thinking here, including the 30/70 split that might make you rethink your whole flow.+Amy Woods: linkedin.com/in/amywoods2Content 10X: www.content10x.comContent 10X Podcast: www.content10x.com/podcast+Timestamps:00:00 - Introduction01:45 - What repurposing actually means05:30 - Why distribution gets skipped11:00 - The 30/70 time split13:30 - Strategy before systems20:00 - How far ahead to plan28:00 - Different directions repurposing can flow39:30 - A full repurposing walkthrough48:00 - Quick fire community questions+If you enjoyed this, please like and subscribe - it genuinely helps us reach more marketers like you.Join 35,000+ marketers getting our weekly newsletter (it's free): https://themarketingmeetup.com/newsletterListen on Apple Podcasts: https://podcasts.apple.com/us/podcast/marketing-meetup-podcast/id1365546447Listen on Spotify: https://open.spotify.com/show/5QvmFdxg5pMwsfPkKjhXl9+ The Marketing Meetup thrives for many reasons, but one of the crucial reasons we're able to do what we do is because we have the support of some incredible individuals from some equally inspiring companies. Below is the list of our partners in crime: our amigos. All we have to say is a big, massive, thank you.Cambridge Marketing College: The place to go for marketing qualifications (CIM, CIPR) and marketing apprenticeships. Cambridge Marketing College have supported us since day one, and are an unbelievably kind bunch of people.Frontify: The Frontify DAM simplifies brand workflows so marketing teams can deliver engaging experiences on a global scale, fast.Planable: Planable's the content collaboration platform that helps marketing teams create, plan, review, and approve all their awesome marketing content.Mailchimp: Join a marketing platform that scales with your business. Save 20% for 12 months on Mailchimp Premium or Standard and see why millions of users trust Mailchimp to boost their ROI. Switch plans or cancel anytime.Wistia: Wistia is a complete video marketing platform that helps teams create, host, market, and measure their videos and webinars, all in one place.Prismic: Prismic is the CMS and landing page builder that powers scalable content infrastructure for modern marketing terms.Canva: An online design and publishing tool with a mission to empower everyone in the world to design anything and publish anywhere.

This webinar covers practical video marketing for marketers, including a two-hour production workflow, AI-assisted scripting with Claude, talking head video setup, audio quality tips, editing tools like CapCut and Wistia, and how to repurpose footage across portrait and landscape. Chris Lavigne, Head of Production at Wistia, shares how to make videos that earn their keep without chasing views.Timestamps:00:00 - Introduction03:55 - The two-hour workflow06:20 - Start with one question09:15 - Scripting with AI12:45 - Shoot setup and audio19:00 - Editing tools21:00 - Publishing to LinkedIn23:00 - Real video ROI25:10 - Gear walkthrough28:20 - Q&A33:30 - Camera-shy teams41:30 - Portrait vs landscape52:55 - Outdoor shooting58:10 - Motion graphics on a budgetWatch / listen:Listen on Apple Podcasts: https://podcasts.apple.com/us/podcast/marketing-meetup-podcast/id1365546447Listen on Spotify: https://open.spotify.com/show/5QvmFdxg5pMwsfPkKjhXl9The Marketing Meetup thrives for many reasons, but one of the crucial reasons we're able to do what we do is because we have the support of some incredible individuals from some equally inspiring companies. Below is the list of our partners in crime: our amigos. All we have to say is a big, massive, thank you.Cambridge Marketing College: The place to go for marketing qualifications (CIM, CIPR) and marketing apprenticeships. Cambridge Marketing College have supported us since day one, and are an unbelievably kind bunch of people.Frontify: The Frontify DAM simplifies brand workflows so marketing teams can deliver engaging experiences on a global scale, fast.Planable: Planable's the content collaboration platform that helps marketing teams create, plan, review, and approve all their awesome marketing content.Mailchimp: Join a marketing platform that scales with your business. Save 20% for 12 months on Mailchimp Premium or Standard and see why millions of users trust Mailchimp to boost their ROI. Switch plans or cancel anytime.Wistia: Wistia is a complete video marketing platform that helps teams create, host, market, and measure their videos and webinars, all in one place.Prismic: Prismic is the CMS and landing page builder that powers scalable content infrastructure for modern marketing terms.Canva: An online design and publishing tool with a mission to empower everyone in the world to design anything and publish anywhere.Want to find out more about our sponsors, and their exclusive TMM discounts and resources? Head here: https://themarketingmeetup.com/location/virtual/, sign up to a webinar and opt-in to receive your unique offer :)

This webinar explored how marketers can use AI more sustainably through better prompt engineering, right-sizing AI models, and understanding their AI supply chain. We cover the environmental impact of large language models, data centre energy use, and how tracking prompt efficiency acts as a sustainability intervention. Topics include conscious creativity, digital carbon footprint, work footprint, and practical steps for reducing AI energy consumption at work. Every time AI comes up in a marketing conversation, someone asks: "But what about the planet?" This webinar is the answer to that question. Seb Royce, Creative and Communications Partner at Eden Lab, joined us as someone who's been sitting with this tension for years. He loves AI. He uses it every day. But he's also a marketer who audited his own work footprint, took a course at the Cambridge Institute for Sustainable Leadership, and came out the other side with a framework he actually uses. Not a list of things to feel guilty about. A practical way of thinking about the choices you're already making. Timestamps: 00:00 - Progress Not Energy Stats 01:22 - Introducing Seb Royce 03:56 - State of Sustainability Now 13:38 - AI and the Environment 17:17 - Should We Worry 18:27 - Right-Sizing AI Models 22:58 - Writing Better Prompts 25:58 - Your AI Supply Chain 29:53 - Q&A Begins 33:44 - Persuading Colleagues 36:01 - Tracking AI Usage 43:02 - AI Search vs Legacy Search 44:58 - Risk Reward and the Guinness Ad 50:13 - Final Thoughts Watch / listen: Listen on Apple Podcasts: https://podcasts.apple.com/us/podcast/marketing-meetup-podcast/id1365546447 Listen on Spotify: https://open.spotify.com/show/5QvmFdxg5pMwsfPkKjhXl9 The Marketing Meetup thrives for many reasons, but one of the crucial reasons we're able to do what we do is because we have the support of some incredible individuals from some equally inspiring companies. Below is the list of our partners in crime: our amigos. All we have to say is a big, massive, thank you. Cambridge Marketing College – The place to go for marketing qualifications (CIM, CIPR) and marketing apprenticeships. Cambridge Marketing College have supported us since day one, and are an unbelievably kind bunch of people. Frontify – The Frontify DAM simplifies brand workflows so marketing teams can deliver engaging experiences on a global scale, fast. Planable – Planable keeps your content in one calm place. It gives everything one home — what's going out, what's being tweaked, what's scheduled, and what's still an idea. Mailchimp – The leading platform to help you grow your audience, improve automation, and prove ROI more clearly. Wistia – A complete video marketing platform that helps teams create, host, market, and measure their videos and webinars, all in one place. Prismic – A CMS designed for content teams that move quickly and scale without creating more mess. Canva – An online design and publishing tool with a mission to empower everyone in the world to design anything and publish anywhere.

Dan, a creative director, copywriter, and author, shares his 12 filters for creating quality content at scale. This video covers practical content strategy tips and copywriting insights to help you grow your audience on LinkedIn without chasing the algorithm.Discover how antiviral thinking, signature series, and creating for yourself first can transform your digital marketing efforts, improve your writing consistency, and build a personal brand that actually leads to better work and clients.Key topics include:- Why your target audience should always be yourself first, and what that actually means in practice- Antiviral thinking: how ignoring virality and focusing on one person leads to better, more consistent work- The "inside outer" concept and why authenticity is now a genuine creative advantage- Signature series and campaign thinking as a way to create quality content faster and more consistently- Quality over quantity: why one good piece of content a week beats three average ones every time- Overcoming the fear of posting online, and why most of the judgment you're worried about never actually comesTimestamps:00:00 Introduction02:47 Dan's story09:03 Social media as a tool16:54 Create for yourself21:50 Antiviral thinking28:39 Quality over quantity35:01 Signature series43:01 Overcoming fear of posting51:19 Q&AWatch / listen:Listen on Apple Podcasts: https://podcasts.apple.com/us/podcast/marketing-meetup-podcast/id1365546447Listen on Spotify: https://open.spotify.com/show/5QvmFdxg5pMwsfPkKjhXl9Please take the time to check out our partners, all of whom we work with because we think they're useful companies for lovely marketers.Cambridge Marketing College – The best place to get your marketing qualifications and apprenticeships.Canva - An online design and publishing tool with a mission to empower everyone in the world to design anything and publish anywhere.Frontify – All your brand assets in one place: Frontify combines DAM, brand guidelines, and templates into a collaborative source of brand truth.Intuit Mailchimp - The all-in-one marketing platform that helps teams turn emails, automation, and now SMS into smarter, more connected customer journeys (and they've been longtime friends of TMM!).Planable – the content collaboration platform that helps marketing teams create, plan, review, and approve all their awesome marketing content.Wistia – a complete video marketing platform that helps teams create, host, market, and measure their videos and webinars, all in one place.

Going freelance or fractional sounds like freedom. But there's a lot between handing in your notice and building something that actually works. In this webinar, Luan Wise, Steve Folland and Ayo Abbas joined us to share what they wish they'd known before making the jump, covering everything from choosing your title to finding your first clients and setting a rate you can stand behind.Between them, they bring decades of real experience running their own businesses as marketing consultants and freelancers. The conversation covers the parts that rarely come up in how-to guides. The identity shift when you go solo. The discomfort of quoting your rate. The contracts and the admin. And why having more than one client matters far more than most people realise when they're just starting out.Key topics include:Why the words freelance, consultant and fractional signal very different things to clients, and how to choose the one that fits the work you want to doHow Luan, Steve and Ayo found their first clients, and the role that old contacts, referrals and consistent visibility each playedSetting a rate for the first time and why knowing your own value stays uncomfortable even with years of experience behind youThe business admin that catches people off guard, including contracts, IR35, scope creep and keeping proper financial recordsWhy spreading your work across multiple clients from the start is a protective strategy, not just a nice-to-haveHow AI is shifting what clients expect from consultants, and how to position your expertise alongside itTimestamps:00:00 - Introduction04:00 - Choosing your title13:00 - Perception and identity22:00 - Making the transition30:00 - Finding clients40:00 - Setting your rate50:00 - AI and your business56:00 - Audience Q&AWatch / listen:Listen on Apple Podcasts: https://podcasts.apple.com/us/podcast/marketing-meetup-podcast/id1365546447Listen on Spotify: https://open.spotify.com/show/5QvmFdxg5pMwsfPkKjhXl9Please take the time to check out our partners, all of whom we work with because we think they're useful companies for lovely marketers.Frontify — all your brand assets in one place: Frontify combines DAM, brand guidelines, and templates into a collaborative source of brand truth.Canva - an online design and publishing tool with a mission to empower everyone in the world to design anything and publish anywhere - it's our go-to design software.Mailchimp — the all-in-one marketing platform that helps teams turn emails, automation, and now SMS into smarter, more connected customer journeys (and they've been longtime friends of TMM!).Cambridge Marketing College — the best place to get your marketing qualifications and apprenticeships.Planable — the content collaboration platform that helps marketing teams create, plan, review, and approve all their awesome marketing content. It's how we keep our social scheduling calm and organised. Wistia — a complete video marketing platform that helps teams create, host, market, and measure their videos and webinars, all in one place.Prismic — the CMS and landing page builder that powers scalable content infrastructure for modern Marketing teams.