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We’ve talked A LOT about researching content based on customer testimonials and basic keyword research. But if you want to know the SECRET to reach the right audience with your expertise, the solution is within YOU. This week’s show is all about creating topic clusters (AKA content themes) based on your expertise. You’ll find you have a goldmine within you. We’ll help you unlock the riches.STAY CONNECTED: 🌍See Jen’s website: https://www.womenconquerbiz.com 🌍Jen’s courses: https://epiphanycourses.com🎙️Listen to the podcast: https://plnk.to/womenconquerbusiness 💼Follow Jen on LinkedIn: https://linkedin.com/in/jensmcfarland 🌍See Shelley’s website: https://www.livecast.life/💼Follow Shelley on LinkedIn: https://www.linkedin.com/in/shelleycarney/ BREAKING NEWS: Vidcon on YouTube at https://www.youtube.com/user/vidcon Unfortunately, Jen can’t be there (gave up ticket!)PRESENTATION/TRAINING: TOPIC CLUSTERSE-A-T (Expertise, Authoritativeness, Trustworthiness)Why Google cares about your Expertise as a creator, the Authoritativeness of the content/information, and the Trustworthiness of your website.YAMYL (Your Money or Your Life)Use care in creating content in these areas:News and current events (business, tech, science, etc.)Government and lawFinancial advice (investments, retirement)Shopping information (product reviews, research)Medical advice (drugs, hospitals, emergencies)People (race, religion, sexuality)… Yeah, we think it’s just about everything too. But Google doesn’t like it if your content is inaccurate and could do harm to another person.Long story short: create good content based on the content funnel and topic clusters we talk about next and you should be OK.Content FunnelPeople search for different reasons: NavigationalInformationalTransactionalCommercialCreate different types of content to capture people in different places within the funnel. Topic ClustersWhat are topic clusters?Grouping content based on themes or a common broad topic, held together by a pillar post or skyscraper pageHigh-quality content representing different places within the funnel.Chocolate Cake ExampleWe walk you through a topic cluster using chocolate cake as an example.Service Providers – noteUse the problem, solution, results model if you’re a service provider struggling to come up with topics.WORDS OF WISDOM: It’s important that whatever you create is within your expertise and is authoritative, meaning you’re creating it to create value, to help people. And that it is based on expertise and part of what helps with that is if you link to other things. So something like topic clusters, you might link out to HubSpot or Semrush, or any of these different SEO companies to show that you have well researched it and you’re within your lane. — JenWe have found that when you completely radically change, sometimes you have a small group of people who stay with you because they like you. They will stay with you no matter what you’re talking about because they like you as a person, a friend, or a brand. So you can change your brand. You can change your focus. You can home in on things a little more if you need to in the future. But to get started, you want to be very clear about who you are, what you’re talking about, and who you’re talking to. — ShelleyCHAPTERS: 00:00 Countdown music and intro03:08 Jen: Speaking at Association of Philanthropic Counsel tomorrow: https://apcinc.org/ 04:42 Get on the waiting list for Shelley’s Livecast Lifestyle course to get a special friend and family discount at http://course.livecast.life 07:11 Vidcon on YouTube at https://www.youtube.com/user/vidcon Unfortunately, Jen can’t be there (gave up the ticket!)10:01 Creating topic clusters based on your expertise12:13 E-A-T20:12 Your Money or Your Life25:11 Content Funnel, People Search for a Reason29:02 Topic Clusters31:36 Chocolate Cake Example36:10 Service Providers delta model41:44

When creating content for your business website, you have so many choices: podcasting, videos, email marketing... it’s easy to forget about blogs. We’ll talk about how to create a successful blog for your business, including finding the right blog service (or hosting it on your own website), how to find topics that appeal to your customers and the essentials you need to include in each blog post.STAY CONNECTED: 🌍See Jen’s website: https://www.womenconquerbiz.com 🌍Jen’s courses: https://epiphanycourses.com🎙️Listen to the podcast: https://plnk.to/womenconquerbusiness 💼Follow Jen on LinkedIn: https://linkedin.com/in/jensmcfarland 🌍See Shelley’s website: https://www.livecast.life/💼Follow Shelley on LinkedIn: https://www.linkedin.com/in/shelleycarney/ BREAKING NEWS: Ahrefs releases Yep search engine (https://yep.com/) (in beta)Yep uses a 90/10 profit share business model where 90% of advertising profits are paid directly to creators.Claims offer an unbiased, private search experience that rewards and compensates the makers behind the content. More info: https://searchengineland.com/yep-search-engine-385613 PRESENTATION/TRAINING: BLOG FOR YOUR BUSINESSWhy blog in 2022?Search engines still like words the mostBlogs aren’t going anywhere“Blogging” as a profession is increasingly difficult - not quick money; blogging for business (like any content strategy) is the long gameAlternative Blogging PlatformsGives you a chance to test out your voice/writing style/topics, find an audienceGreat place to start if you don’t have a websiteMedium: https://medium.com/creators NewsBreak Originals: https://creators.newsbreak.com/creators Vocal: https://vocal.media/ Best blogging website platformsWordPress: https://wordpress.orgGhost: https://ghost.org Squarespace: https://squarespace.com Finding topicsMake a list of your expertise, in granular detailWhat questions do you answer?Answer the Public / Google related questionsTestimonialsCustomer questionsResearch, research, researchBlog post essentialsHeadlines and hooksImagesSubheadsEmbeds (video, Twitter, etc.)Call to ActionPromote and share your blogSocial mediaNewsletterLEARN MORE:Subscribe to the Women Conquer Business newsletter: https://www.womenconquerbiz.com/newsletter Free Livecast Life workbook download at http://guide.livecast.life WORDS OF WISDOM: The key to writing a good headline is to use something called power words and power words are different types of words that elicit different emotions around taking action and doing different things. When you’re writing a blog post, you really want somebody to click on it and read it. That’s the most important thing. — Jen Blogging is another avenue to bring new people into your realm. I’m always getting people who are brand new, who are finding my blog, liking it, following it, and reading it every week. There are certain topics that they like and then you can also look at your statistics. What articles are the most prevalent? Who’s looking at what the most? Then you double down on that content. — Shelley CHAPTERS: 00:00:00 Countdown music and intro00:01:49 Personal news: Concussion therapy graduation & Shelley’s mom coming home00:03:46 New courses from Jen and Shelley00:06:04 Ahrefs releases Yep search engine (https://yep.com/) (in beta)00:09:25 Why blog in 2022?00:17:15 Alternative Blogging Platforms00:21:46 Best blogging website platforms00:31:40 Finding topics for your blog00:42:25 Blog post essentials00:56:34 Promote and share your blog00:58:20 Rediscovering how amazing Repurpose.io really is00:59:00 Google Slides animation feature01:00:28 Ask for help - we’re here for you!#business #blogforbeginners #blogideas

How to Start with YouTube Hey everyone! Today, Shelley and I guide you through how to start with YouTube, the second largest search engine and most popular social media channel in the US. Why YouTube? Set up your channel. Basics of how to use YouTube to grow your business How to get started live streaming Words of Wisdom At the beginning of crafting that show, get those biggest fans who, if you don't want to do it by yourself, then you need to be with somebody who is saying, oh, they're really great. You want this. It really helps you feel engaged and excited about your own show too. — Jen They may have searched for a term, found your video, and watched it, but they don't know if that's a one-off or if that's something that you do all the time. You want to show in your branding what you're all about, and what people can learn when they come to your channel. — Shelley Breaking News https://www.socialmediatoday.com/news/youtube-is-moving-into-podcasts-with-new-details-revealing-its-podcast-pla/621306/ (Signs that YouTube is getting into the podcasting business) https://www.adweek.com/media/the-revolving-door-begins-to-spin-at-clubhouse/ (Layoffs at Clubhouse) Can't-Miss Resources Women Conquer Business newsletter: https://www.womenconquerbiz.com/newsletter (https://www.womenconquerbiz.com/newsletter) Set up studio: suggested equipment http://studio.agkmedia.studio/ (http://studio.agkmedia.studio/) Show flow http://showflow.agkmedia.studio/ (http://showflow.agkmedia.studio) Try Streamyard https://streamyard.com/?pal=5720244600700928 (https://streamyard.com/?pal=5720244600700928) Tweaks of the Week Why you should use chapter timestamps on YouTube Markopolo.ai – using AI to help with Google/Facebook ads creation (https://www.markopolo.ai/ (https://www.markopolo.ai/)) Inspirational Nugget The raging waters and deadly currents of bad habits, ill-discipline, chaos, and dysfunction—somewhere they began as no more than just a slight trickle. What do I need to nip in the bud right now? Connect with Us Podcast Production Podcast hosting: https://www.captivate.fm/signup?ref=womenconquerbiz (Captivate*) (affiliate link) Livestream: https://streamyard.com/?pal=5720244600700928 (StreamYard*) (Shelley's referral link) Music: https://uppbeat.io/ (Uppbeat.io) Connect with Jen Brought to you by Women Conquer Business https://linkedin.com/in/jensmcfarland (Connect with Jen McFarland) https://www.womenconquerbiz.com/marketing-services/ (Women Conquer Business marketing consultancy) https://epiphanycourses.com/ (Epiphany Courses) Connect with Shelley Engineered by AGK Media Studio https://www.linkedin.com/in/shelleycarney/ (Connect with Shelley Carney) Shelley's Livestream consultancy http://agkmedia.studio/ (AGK Media Studio) Shelley's podcast: https://anchor.fm/messagesandmethods (Messages and Methods: Livecast Life 2.0 Podcast)

Video Script Templates Make Your Life EasierCreating a video series or podcast is a great way to build an audience, share your content and grow your business. However, creating good content takes time and effort, and good content starts with a good outline. Drafting an outline, show flow, or script is an important step in creating a video series or podcast. It helps you create a plan and stick to it, while also keeping you focused on your point. In this episode, we talk about why scripting is important, what to put in it, how we use our show flow, and how to create video script templates for your own projects. Here's what we discuss in this episode: Why you need an outline, show flow, or video script template Structured flexibility The five buckets that make up our template (that you can adjust for yourself) How we use our Show Flow Writing scripts and creating templates http://showflow.agkmedia.studio (Download a free template) to get started Words of WisdomAs busy business owners who have a lot on our plates, the structure helps keep us in line. And then the other thing that the structure helps with is it helps listeners and viewers know kind of what to expect. — Jen I've been livestreaming since 2017. Every week you learn things, you learn what works and what doesn't. I studied other people who also livestream and their methods. Then I put the show flow together based on that. I try to keep it simple enough that it turns into the show notes because we can plug in the resources. — Shelley Breaking NewsShelley is living in AZ for the next two months to care for her mom. Programming changes for News and Views and https://www.livecast.life/ (Messages and Methods) Jen and Bridget Willard are starting a new show called 302 Marketing Redirect (behind the scenes, true confessions of a marketer, type-show). https://www.youtube.com/watch?v=LbYiPQCAq9g (Streaming) 5PM Pacific Saturday, learn more on the https://302marketingredirect.captivate.fm/ (bare-bones website). Can't-Miss ResourcesGet started with your video script template. http://showflow.agkmedia.studio (Shelley created a GREAT free template for your to download. GET IT). Subscribe to the https://www.womenconquerbiz.com/newsletter (Women Conquer Business newsletter) Tweaks of the Weekhttps://canny.io/ (Canny customer feedback app): use this to create product roadmaps (for future features) and collect features from your customers. We are using it for https://www.epiphanycourses.com (Epiphany Courses') imminent re-launch as a subscription service to collect ideas from members for course topic requests. https://www.jotform.com/ (JotForm)/Formly: on the show, Shelley talked about Formly as an app alternative to JotForm, https://paperform.co/ (Paperform), etc. After further testing, Formly was found to be a subpar product, so on Messages and Methods, Toby and Shelley gave a complete tutorial on JotForm. THis is why we test apps and go through 7-day trials — we learn what's good... and what's not. Inspirational NuggetIn outer space, you develop an instant global consciousness, a people orientation, an intense dissatisfaction with the state of the world, and a compulsion to do something about it. Where have I lost the forest for the trees? It is important to take breaks and celebrate the wins when they happen. The same is true of working in our business. The day-to-day work doesn’t seem to matter, but when we look back at the portfolio of the content we have created, we can see it all adds up. When we have people reach out to us for a consultation or proposal, it feels like it’s out of the blue, but I know they’ve been thinking about it for weeks, months, or years before they are ready. If we stopped making offers, they wouldn’t get the help they need to move forward. Connect with UsPodcast Production Podcast hosting: https://www.captivate.fm/signup?ref=womenconquerbiz...

How to Get More Comfortable on Camera Video content is more important than ever, and this new era of content marketing has created a huge demand for public speakers. Video content can be the most powerful way to connect with your audience. But only when you’re comfortable on camera. If you're doing a lot of events, attending conferences, or you just want to build your brand, video content needs to be part of the mix. Topics Include: Is there fear here? Develop a relaxation routine, or dance it out What to say and who to say it to Notes, Show Flow or Slides Looking and Sounding good Be authentically you Invite friends to watch and comment Edit Your Own Videos or transcript The only failure is giving up Breaking News It’s important to look after your mental health after tragic events, like the recent school shootings. Here are a few recommendations for self-care in the coming days: Talk about what you’re thinking with someone you trust Keep to a normal routine Avoid unhealthy coping mechanisms Take a break from social media if you need to Help other people if you can Reach out if you need extra support If you or someone you know needs help, call 1-800-273-8255 for the National Suicide Prevention Lifeline. You can also text HOME to 741-741 for free, 24-hour support from the Crisis Text Line. Outside of the U.S., please visit the International Association for Suicide Prevention for a database of resources. We also talk briefly about navigating tragedy and marketing. Can't-Miss Resources Subscribe to the Women Conquer Business newsletter: https://www.womenconquerbiz.com/newsletter (https://www.womenconquerbiz.com/newsletter) Get more on-camera resources with Shelley's Livecast Life book https://book.livecast.life (https://book.livecast.life) Tweaks of the Week YouTube channel memberships gifting: Gift memberships let channel members buy the opportunity for other viewers to access the perks of a channel membership. https://support.google.com/youtube/answer/6304294 (https://support.google.com/youtube/answer/6304294) Heartbeat! This great community platform (alternative to Facebook Groups, Clubhouse, Circle, Mighty Networks) is available on AppSumo: https://appsumo.com/products/heartbeat/ (https://appsumo.com/products/heartbeat/) or at https://www.heartbeat.chat/ (https://www.heartbeat.chat/) Inspirational Nugget What if I stopped caring what others thought? Don’t spend much time thinking about what other people think. Think about what you think. Think instead about the results, about the impact, about whether it is the right thing to do. Connect with Us Podcast Production Podcast hosting: https://www.captivate.fm/signup?ref=womenconquerbiz (Captivate*) (affiliate link) Livestream: https://streamyard.com/?pal=5720244600700928 (StreamYard*) (Shelley's referral link) Music: https://uppbeat.io/ (Uppbeat.io) Connect with Jen Brought to you by Women Conquer Business https://linkedin.com/in/jensmcfarland (Connect with Jen McFarland) https://www.womenconquerbiz.com/marketing-services/ (Women Conquer Business marketing consultancy) https://epiphanycourses.com/ (Epiphany Courses) Connect with Shelley Engineered by AGK Media Studio https://www.linkedin.com/in/shelleycarney/ (Connect with Shelley Carney) Shelley's Livestream consultancy http://agkmedia.studio/ (AGK Media Studio) Shelley's podcast: https://anchor.fm/messagesandmethods (Messages and Methods: Livecast Life 2.0 Podcast)

DIY Video Recording Studio: Essentials to Get StartedIf you'd like to create videos to support your business, look no further. We'll cover the essentials to get your DIY video recording studio up and running, including options for a bare-bones budget, and the first upgrades to consider. Shelley Carney and Toby Younis, livestreaming experts with their own in-home studios, host this episode. Jen McFarland is on vacation, living in a yurt without Wi-Fi. We'll share the minimum livestreaming and video recording in-home studio set up including: Internet Connection Computer Hardware “Studio” Equipment Applications What to Save For Words of WisdomThe minimum setup to get you started, but to still look professional, is a high-speed internet connection, computer hardware, studio equipment, the microphone and headset, and applications, which are going to help you to get online and do everything in a simple way.–Shelley Carney The minimum requirements that you want are the ping. That's the signal that goes between you and your server provider to see how long it takes to ping one another. The minimum is 10 milliseconds, 10 or less. Five megabytes upload because live streaming is all about upload. If the service provides 10 that's great. Five megabytes download, but the more important of the two is the upload.–Toby Younis Breaking NewsIf you want to start a podcast, consider a video-first podcast option. https://westwoodone.com/2022/05/17/cumulus-media-and-signal-hill-insights-podcast-download-spring-2022-report-watching-podcasts-soars-as-youtube-edges-out-spotify-to-become-the-most-used-u-s-podcast-platform-and-li/ (Cumulus Media and Signal Hill Insights )revealed that 10% of survey respondents said they only ‘watched’ podcasts in the last week, and 60% of weekly consumers (audio and video) said they prefer podcasts with video. Related Episodes and Contenthttps://www.womenconquerbiz.com/fave-tools/ (Jen's Ultimate Space-Saving Desk Setup) https://www.amazon.com/shop/agypsyskiss/list/1PZYFUMVZ6DF8 (Shelley and Toby's Home Studio Kit on Amazon) Tweak of the WeekFind new and used hard-to-find books at https://www.abebooks.com/ (Abe Books.) Inspirational NuggetMay is National Stroke Awareness Month. Every year, the https://www.stroke.org/ (National Stroke Association) leads the stroke community in providing ways to learn about stroke, sharable resources, and opportunities to participate. #strokeawareness How the Show Gets DonePodcast hosting: https://captivate.fm/ (Captivate) Livestream: https://streamyard.com/ (StreamYard) Music: https://uppbeat.io/ (Uppbeat.io) Brought to you by Women Conquer Businesshttps://linkedin.com/in/jensmcfarland (Connect with Jen McFarland) https://womenconquerbiz.com/ (Women Conquer Business Marketing consultancy) https://epiphanycourses.com/ (Epiphany Courses) Engineered by AGK Media Studiohttps://www.linkedin.com/in/shelleycarney/ (Connect with Shelley Carney) Shelley's Livestream consultancy http://agkmedia.studio/ (AGK Media Studio) Shelley's podcast: https://anchor.fm/messagesandmethods (Messages and Methods: Livecast Life 2.0 Podcast) Subscribe to the ShowIf the Women Conquer Business podcast helped or inspired you, please go to Apple Podcasts and https://podcasts.apple.com/us/podcast/women-conquer-business/id1366929331 (SUBSCRIBE). We'd also love it if you would leave us a 5-star rating and review (we love sharing reviews during episodes!). Your reviews and feedback will not only help us continue to deliver great, helpful content, but it will also help us reach even more listeners just like you!

Content Marketing to Support Your GoalsIf you’re curious about content marketing, or specifically how content marketing connects to your business goals, you’re in the right place. Learn why what you say, how you say it, and how often you repeat the message plays into every successful business. How content marketing connects to your business goals What are your business goals? How can content marketing help you achieve those goals? What you say, how you say it: aligned messaging How often do you repeat the message: consistency Words of WisdomContent marketing is the long game, so you want to have things along the way that you can celebrate. I think celebration and reflection are really important in this process. — JenGrowing your audience means that you're likely to have more prospects within that growing audience who are interested in buying from you. And the more you can connect with that audience, the more loyal they become. The more likely they are to trust you enough to spend money with you. — ShelleyBreaking NewsIf you want to learn more about search engine optimization, don't look to Google. https://www.seroundtable.com/googles-digital-marketing-certification-course-seo-advice-33390.html (Their SEO course isn't good) Near Media reports https://www.nearmedia.co/apple-search-ads-tiktok-store-visits-hope-vs-reality/ (TikTok harvesting location data) without consent (breaks customer trust) Next week: Jen will be on vacation and away from her computer. Shelley and Toby will cover setting up a home studio 3 Keys to Reach Your Business GoalsSubscribe to receive Jen's weekly newsletter and get access to https://www.womenconquerbiz.com/3-keys-to-reach-any-goal/ (3 Keys to Reach Your Business Goals). Livecast Life: The Content Creator Lifestyle EbookLearn about the Livecast Lifestyle and how to quickly and consistently produce content every week. Get the Livecast Life book at https://www.amazon.com/dp/B09X3RJF41/ (book.livecast.life) Tweaks of the WeekProposa for proposals watch yesterday’s video on Messages and Methods, Let's Talk Proposals! Why they're necessary, and available online resources. https://youtu.be/3UiZAx6UcF4 (https://youtu.be/3UiZAx6UcF4) https://blog.outpost.pub/what-does-outpost-do/ (Outpost for Ghost): member management, autoresponder Inspirational NuggetKindness is invincible, but only when it’s sincere, with no hypocrisy or faking. For what can even the most malicious person do if you keep showing kindness? What if the next time you were treated meanly, you didn’t just restrain yourself from fighting back—what if you responded with unmitigated kindness? What if you could “love your enemies, do good to those who hate you”? What kind of effect do you think that would have? Connect with UsPodcast ProductionPodcast hosting: https://www.captivate.fm/signup?ref=womenconquerbiz (Captivate*) (affiliate link) Livestream: https://streamyard.com/?pal=5720244600700928 (StreamYard*) (Shelley's referral link) Music: https://uppbeat.io/ (Uppbeat.io) Connect with JenBrought to you by Women Conquer Business https://linkedin.com/in/jensmcfarland (Connect with Jen McFarland) https://www.womenconquerbiz.com/marketing-services/ (Women Conquer Business marketing consultancy) https://epiphanycourses.com/ (Epiphany Courses) Connect with ShelleyEngineered by AGK Media Studio https://www.linkedin.com/in/shelleycarney/ (Connect with Shelley Carney) Shelley's Livestream consultancy http://agkmedia.studio/ (AGK Media Studio) Shelley's podcast: https://anchor.fm/messagesandmethods (Messages and Methods: Livecast Life 2.0 Podcast)

Content marketing is one of the few things that can help a small business build a loyal following and generate leads. This episode covers the basics, including content marketing 101, why it’s essential, and getting started. This week’s episode we will share content marketing concepts and strategies to grow your influence, impact, and income. Content marketing is a marketing strategy used to attract, engage, and retain an audience by creating and sharing relevant articles, videos, podcasts, and other media. This approach establishes expertise, promotes brand awareness, and keeps your business top of mind when it's time to buy what you sell. How to get started: plan your strategy Know your goal Know your target audience Preferred platforms and media Book recommendation: https://www.amazon.com/Thought-Leaders-Practice-Matt-Church/dp/0977572498 (Thought Leaders Practice) Words of WisdomTypically, when I talk about consistency, it's within the category of goals. But your content marketing should have goals attached to it. If you want to reach your goals, you have to find that thing that you like to do enough that you're going to do it consistently. — JenYou need to define your audience. Who is your audience? For most of us, as content creators and entrepreneurs, our audience is people who are like us. They may be one or two steps behind us, but they're on the same path. — Shelley Breaking Newshttps://www.socialmediatoday.com/news/linkedin-continues-to-see-record-levels-of-engagement-revenue-up-34/622752/ (LinkedIn Continues to See ‘Record Levels’ of Engagement, Revenue Up 34%) https://time.com/6170647/elon-musk-twitter-harassment-employees/ (Elon Musk Buying Twitter: Employees are Concerned) Can't-Miss Resourceshttps://www.womenconquerbiz.com/newsletter/ (Subscribe to the Marketing Missive Newsletter) https://www.amazon.com/dp/B09X3RJF41/ (Get the Lifecast Life book) Watch on YouTubehttps://www.youtube.com/watch?v=B_AohnIDuFM (https://www.youtube.com/watch?v=B_AohnIDuFM) Episode Web Pagehttps://www.womenconquerbiz.com/content-marketing-101/ (https://www.womenconquerbiz.com/content-marketing-101/) Tweaks of the Weekhttps://www.linkedin.com/posts/asantalo_linkedincreators-activity-6924423814701355009-LBuD/ (LinkedIn launches profile links for creators) https://ghost.org/resources/build-a-successful-blog/ (Creator programs: Creating a Successful Blog) https://ghost.org/resources/content-organization/ (Publisher's guide to content organization) Inspirational NuggetYou are an amazing creator and we are here to support you. We’re thinking about starting a membership. If you would like to be involved as a founding member, please reach out to us. Connect with UsPodcast ProductionPodcast hosting: https://www.captivate.fm/signup?ref=womenconquerbiz (Captivate*) (affiliate link) Livestream: https://streamyard.com/?pal=5720244600700928 (StreamYard*) (Shelley's referral link) Music: https://uppbeat.io/ (Uppbeat.io) Connect with JenBrought to you by Women Conquer Business https://linkedin.com/in/jensmcfarland (Connect with Jen McFarland) https://www.womenconquerbiz.com/marketing-services/ (Women Conquer Business marketing consultancy) https://epiphanycourses.com/ (Epiphany Courses) Connect with ShelleyEngineered by AGK Media Studio https://www.linkedin.com/in/shelleycarney/ (Connect with Shelley Carney) Shelley's Livestream consultancy http://agkmedia.studio/ (AGK Media Studio) Shelley's podcast: https://anchor.fm/messagesandmethods (Messages and Methods: Livecast Life 2.0 Podcast)

Marketing Campaign IdeasYou want to launch your new product or service, but how do you get attention from the right people at the right time? What is the secret that successful entrepreneurs know and use to gain visibility and credibility for their brand and business? In this week's episode, you'll learn marketing campaign ideas that actually work so you can reach your goals. Here are some of the topics we cover: Importance of an email list/audience Blog sharing campaigns Why sometimes you need to run ads to bring in people How the stage of business affects marketing campaigns List building through online networking meetings What media is used at different stages of the funnel Diversify to grow in more than one area at a time Testing and analytics Related Episodes and Contentrelated content and link additional content and link How the Show Gets DonePodcast hosting: https://captivate.fm/ (Captivate) Livestream: https://streamyard.com/ (StreamYard) Music: https://uppbeat.io/ (Uppbeat.io) Brought to you by Women Conquer Businesshttps://linkedin.com/in/jensmcfarland (Connect with Jen McFarland) https://womenconquerbiz.com/ (Women Conquer Business Marketing consultancy) https://epiphanycourses.com/ (Epiphany Courses) Engineered by AGK Media Studiohttps://www.linkedin.com/in/shelleycarney/ (Connect with Shelley Carney) Shelley's Livestream consultancy http://agkmedia.studio/ (AGK Media Studio) Shelley's podcast: https://anchor.fm/messagesandmethods (Messages and Methods: Livecast Life 2.0 Podcast) Subscribe to the ShowIf the Women Conquer Business podcast helped or inspired you, please go to Apple Podcasts and https://podcasts.apple.com/us/podcast/women-conquer-business/id1366929331 (SUBSCRIBE). We'd also love it if you would leave us a 5-star rating and review (we love sharing reviews during episodes!). Your reviews and feedback will not only help us continue to deliver great, helpful content, but it will also help us reach even more listeners just like you! Live Streaming at 10 AM Every ThursdayWe are live streaming on https://www.youtube.com/channel/UC4gqaZ96ns7jJzMMYQP-r7Q (YouTube), https://www.facebook.com/womenconquerbiz (Facebook), and https://www.linkedin.com/in/jensmcfarland/ (LinkedIn) Thursdays at 10 AM (Pacific/Los Angeles). We'll answer your questions live, or https://app.voiceform.com/to/s1blrgQ1wUiSycZd (you can send us your marketing questions). Let us know what you think about the new show, https://app.voiceform.com/to/DXTv4hjm3KSzhiEs (here's a link to our survey).

Summary: Marketing Campaigns 101Creating content is great... but growing your audience (and influence) starts with marketing campaigns. In other words, you have to let people know about your content, products, and services — not once, but over the course of time — to generate interest, build trust, and make sales. Marketing campaigns, when done right, check all the boxes. This fun, interactive episode reviews marketing campaigns 101 and gives you all the nuts and bolts for how to successfully put together a marketing campaign to promote your online services and digital products. We cover the 7 winning strategies behind successful marketing campaigns: Specific marketing goals (what outcome(s) would make this successful?) Marketing budget boundaries (how much time and money are you willing to spend?) Defining your target audience (hint: likely the same as your product/service audience) Selecting the right marketing channels Creating your campaign content calendar Use industry trends that lead to engagement Planning your campaign We also recommend listening to the earlier episode, https://www.womenconquerbiz.com/podcast/great-business-ideas/ (How to Launch your Ideas in 6 Weeks), with MissingLettr founder, Benjamin Dell. Watch the show on https://www.youtube.com/watch?v=-5YoxLEZdEo (YouTube). Words of WisdomWhen we're talking about marketing campaigns, it really is about building a structure around your content for how you're going to get it out into the world. — JenSometimes you have to try it several times to really get a feel of is this working for me? Live streaming, is that working for me? Are people going to show up? You can't do it one or two times and then say yes or no, it didn't work. You have to stick with that one for a while. But then there are bigger campaigns like launches and challenges and you have to say did I get close to my goal? Did I get enough ROI on this activity that I would do it again? Once you do find those things that really work well for you, then you can systemize and put them into your schedule. — ShelleyCan't Miss ResourcesNeed help creating a marketing campaign? https://www.womenconquerbiz.com/marketing-services/ (Reach out to Jen) https://www.amazon.com/dp/B09X3RJF41 (Livecast Life: The Content Creator Lifestyle on Amazon) https://epiphanycourses.com/first-marketing-campaign/ (Building Your First Marketing Campaign? 7 Things to Do to Succeed) Show NotesBuilding your first marketing campaign: 7 things to succeedWhat are marketing campaigns? (Believe it or not, you've probably been doing it all along!) Here are the Top 7 elements of a successful marketing campaign (we talk about this in-depth): Identify a specific goal Create a marketing campaign budget Define your target audience Select marketing channels Design your content calendar Use industry trends that lead to engagement Plan your marketing campaign Tweak of the Weekhttps://www.socialmediatoday.com/news/youtube-launches-new-search-insights-for-all-creators/622100/ (YouTube Launches New 'Search Insights' for All Creators) includes information on what people are searching for in the app, both in relation to your channel and content specifically, and for more general search queries. Inspirational NuggetThere has to be a balance in life’s tasks and inner work must happen before outer results will manifest. Connect with UsPodcast ProductionPodcast hosting: https://www.captivate.fm/signup?ref=womenconquerbiz (Captivate*) (affiliate link) Livestream: https://streamyard.com/?pal=5720244600700928 (StreamYard*) (Shelley's referral link) Music: https://uppbeat.io/ (Uppbeat.io) Connect with JenBrought to you by Women Conquer Business https://linkedin.com/in/jensmcfarland (Connect with Jen McFarland) https://www.womenconquerbiz.com/marketing-services/ (Women Conquer Business marketing consultancy) https://epiphanycourses.com/...

Summary: Spring Cleaning You Small BusinessSpring is here! If you're sprucing up your house with a little spring cleaning, it's also a great time for spring cleaning your small business. We cover the 4 key areas you need to clean up to make your business shine: Review your website (what to look for and why) Check in on your business goals (how's it going and what's changed) Adjust marketing strategies (especially if your goals changed) Clean out that inbox! https://youtu.be/q-ejJq_yauw (Watch this week's episode on YouTube) We're live on YouTube Thursdays at 10 AM US/Pacific. https://www.youtube.com/channel/UC4gqaZ96ns7jJzMMYQP-r7Q?sub_confirmation=1 (Subscribe to the channel) to have your marketing questions answered. Words of WisdomWe just finished the first quarter of the year, If you keep track of that. We're at the beginning of the second quarter now. Do you need to adjust your goals? — JenWe've been interviewing digital marketing experts, and we took quotes from the six people we have spoken with and found a theme. The theme was having authentic conversations within your content to attract an audience and to make them feel like they belong. Give them ownership of what your content is all about. We decided we need to have more conversations where we're giving people a chance to give us feedback and to talk about what they want to talk about. We looked at our marketing strategies. We said how could we make it better? — Shelley Recommended ListeningWe also recommend listening to this earlier episode, https://www.womenconquerbiz.com/spring-clean-your-business/ (spring clean your business, and avoid project fatigue). Show NotesBreaking NewsLinkedIn is building new analytics and video features for creators and increasing the visibility of their content. https://www.engadget.com/linkedin-new-creator-tools-020031694.html (https://www.engadget.com/linkedin-new-creator-tools-020031694.html) 4 key areas you need to clean up to make your business shineTake a look at your website Is it accurate? Is it easy to navigate? Review your business goals How are you tracking toward your goals? Do you need to adjust …. And are your marketing strategies aligned? Effective marketing campaigns need to be aligned with your business goals Let’s look at that inbox! https://mailstrom.co/ (Mailstrom) https://www.sanebox.com/ (Sanebox) https://superhuman.com/ (Superhuman) https://youtu.be/mzqpDMa2H9k (Gmail is a Great Tool video from Messages and Methods) Can't Miss Resourceshttps://womenconquerbiz.com/social-media-detox/ (Free 7-day Social Media Detox Reflective Journal) https://amzn.to/3rcUzBi (Livecast Life: The Content Creator Lifestyle on Amazon) Tweaks of the WeekLinkedIn Livestream event: add to calendar https://www.wisdom.audio/ (Wisdom app) https://www.votefrenzy.com/ (VoteFrenzy app) https://www.airr.io/ (Airr) Podcast ProductionPodcast hosting: https://www.captivate.fm/signup?ref=womenconquerbiz (Captivate*) (affiliate link) Livestream: https://streamyard.com/?pal=5720244600700928 (StreamYard*) (Shelley's referral link) Music: https://uppbeat.io/ (Uppbeat.io) Brought to you by Women Conquer Businesshttps://linkedin.com/in/jensmcfarland (Connect with Jen McFarland) https://www.womenconquerbiz.com/women-conquer-business/ (Women Conquer Business Marketing consultancy) https://epiphanycourses.com/ (Epiphany Courses) Engineered by AGK Media Studiohttps://www.linkedin.com/in/shelleycarney/ (Connect with Shelley Carney) Shelley's Livestream consultancy http://agkmedia.studio/ (AGK Media Studio) Shelley's podcast: https://anchor.fm/messagesandmethods (Messages and Methods: Livecast Life 2.0 Podcast)

Episode SummaryProductivity, especially for entrepreneurs is often a big challenge. This is where productivity apps, gadgets, and tools come in. But do they work? In this episode, we go over the pros and cons of some of the most popular tools and techniques, including when (or if!) you need to use an app to help you get the job done. We also discuss some of the most popular productivity apps and tools, including Trello, Todoist, Evernote, Google Tasks, and more. Learn the good and the bad of the apps, and how they can be used to achieve better productivity. Resourceshttps://womenconquerbiz.com/social-media-detox/ (Free 7-day Social Media Detox Reflection Journal) http://calendar.agkmedia.studio/ (Production done for you or complete Podcast done for you) Related Contenthttps://womenconquerbiz.com/increase-business-productivity/ (How to Automate Daily Tasks to Increase Productivity) https://womenconquerbiz.com/how-productivity-is-calculated/ (How is Productivity Calculated?) https://womenconquerbiz.com/why-is-productivity-important-in-business/ (Why is Productivity Important in Business?) https://womenconquerbiz.com/effective-time-management-strategies/ (4 Effective Time Management Strategies to Increase Productivity) https://womenconquerbiz.com/productivity-in-business/ (Stop Confusing Busy-ness and Productivity) Show Notes0:00 Music and Intro 1:05 Getting back to being with people 3:05 Breaking News: She Podcasts Live conference https://shepodcastslive.com/ (She Podcasts Live Conference) Oct 11-14, MGM National Harbor 5:22 Amazon Amp and Good News for Ranking on Google https://www.emarketer.com/content/amazon-s-amp-builds-on-and-deviates-from-the-clubhouse-playbook (Amazon’s Amp) builds on—and deviates from—the Clubhouse playbook https://www.searchenginejournal.com/ranking-factors/website-quality-score/ (Website Quality Score: Is It A Google Ranking Factor? )At a high level, it means creating well-researched, high-quality content and Google will reward you for it. Less is more. There are a lot of people who tout create, create, create — and people now using AI to auto-generate content. This runs counter to that argument (and I think it's a good thing). 14:33 Productivity vs. Working Long Hours 19:42 The Pros and Cons of Productivity Tools 30:06 Productive Apps Are The Ones That Work Best for You https://trello.com/en-US (Trello) https://todoist.com/ (Todoist) https://evernote.com/ (Evernote) Excel/Google Sheets: Vertex, spreadsheet templates: https://www.vertex42.com/ (https://www.vertex42.com/) 37:24 7 Day Social Media Detox Journal: https://womenconquerbiz.com/social-media-detox/ (https://womenconquerbiz.com/social-media-detox/) 39:43 YouTubey Tweaks Update on scheduled YouTube livestream trailers: Live-stream creators will be able to add trailers via YouTube's Live Control Room, with the option available to all channels with at least 1,000 subscribers and zero strikes. We recently redesigned the YouTube Studio mobile app from the ground up. With a new interface that allows you to navigate with fewer taps, and a ton of new features that make it easier for you to manage your channel on the go, we think you’ll love it! A few of the exciting updates: A new navigation bar to help you quickly access the Dashboard, Content, Analytics, Comments, and Playlists tabs More data in YouTube Analytics, including a personalized summary of your channel performance, additional revenue data, and additional audience metrics to give you insights into who is watching your content New search filters for comments that make it easier to find certain types of comments you want to reply to The ability to appeal a “yellow icon“ monetization decision using your phone. If you already have the Studio Mobile app all you need to do is update it to ensure you have the latest version. If you’re new to the Studio Mobile app please download it to start managing your channel from...