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Gym Business - Business for Unicorns Podcast

Advertise on podcast: Gym Business - Business for Unicorns Podcast

Rating
★★★★★
4.9
from
106 reviews
This podcast has
582 episodes
Language
English
Explicit
No
Date created
2018/04/01
Latest episode
2026/10/19
Average duration
29 min.
Release period
4 days

Description

The Business for Unicorns Podcast is for brick-and-mortar gym owners who want actionable strategies to grow their business, take amazing care of their clients, and build a life and fitness business they truly love. New episodes every Monday & Friday.

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Episode 584: Market to the Person You Once Were
2026/10/19
Whenever you're ready, here are two ways BFU Can help you build a gym and a life you love: The Unicorn Society: Our flagship mentorship for gym owners with 30 clients or more looking to scale Book a demo call HERE. Leads Engine: Get paid Meta ads, organic lead generation, sales follow-upp, and coaching. Book a demo call (and try it for free) HERE.  Get More BFU In Your Life: Claim your FREE copy of Gym Marketing Secrets HERE Follow BFU on Instagram HERE Subscribe to MF's YouTube Channel HERE About Business for Unicorns: Business for Unicorns helps gym owners and fitness studio operators build profitable, sustainable businesses without burning out. Founded by Mark Fisher and Michael Keeler —who built and sold the $34-million Mark Fisher Fitness —BFU provides coaching, mentorship, courses, and events for gym owners ready to grow revenue, systemize operations, and create more freedom in their lives. To learn more, check out businessforunicorns.com.
Episode 583: The Retention System That Grew Revenue 40% with Mickey Brueckner
2026/10/16
Daxko Exercise is where you write the programming, bill the memberships, and send members to an app with your gym's name on it. One login. Book a demo HERE. Get More BFU In Your Life: Claim your FREE copy of Gym Marketing Secrets HERE Follow BFU on Instagram HERE Subscribe to MF's YouTube Channel HERE About Business for Unicorns: Business for Unicorns helps gym owners and fitness studio operators build profitable, sustainable businesses without burning out. Founded by Mark Fisher and Michael Keeler —who built and sold the $34-million Mark Fisher Fitness —BFU provides coaching, mentorship, courses, and events for gym owners ready to grow revenue, systemize operations, and create more freedom in their lives. To learn more, check out businessforunicorns.com.
Episode 582: Do Less, But Better: How Max Waldron Built a Gym for People Who Hate Gyms
2026/10/12
Whenever you're ready, here are two ways BFU Can help you build a gym and a life you love: The Unicorn Society: Our flagship mentorship for gym owners with 30 clients or more looking to scale Book a demo call HERE. Leads Engine: Get paid Meta ads, organic lead generation, sales follow-upp, and coaching. Book a demo call (and try it for free) HERE.  Get More BFU In Your Life: Claim your FREE copy of Gym Marketing Secrets HERE Follow BFU on Instagram HERE Subscribe to MF's YouTube Channel HERE About Business for Unicorns: Business for Unicorns helps gym owners and fitness studio operators build profitable, sustainable businesses without burning out. Founded by Mark Fisher and Michael Keeler —who built and sold the $34-million Mark Fisher Fitness —BFU provides coaching, mentorship, courses, and events for gym owners ready to grow revenue, systemize operations, and create more freedom in their lives. To learn more, check out businessforunicorns.com.
Episode 581: Andrew Sugerman, CEO of Centr, on Disney, HYROX, and Partnerships that Actually Work
2026/10/09
Learn more about the Centr × HYROX ecosystem: 
 For gym owners and operators interested in Centr x HYROX commercial opportunities: learn more HERE. Try the Centr App (includes the only HYROX-certified digital training programs) Whenever you're ready, here are two ways BFU Can help you build a gym and a life you love: The Unicorn Society: Our flagship mentorship for gym owners with 30 clients or more looking to scale Book a demo call HERE. Leads Engine: Get paid Meta ads, organic lead generation, sales follow-upp, and coaching. Book a demo call (and try it for free) HERE.  Get More BFU In Your Life: Claim your FREE copy of Gym Marketing Secrets HERE Follow BFU on Instagram HERE Subscribe to MF's YouTube Channel HERE About Business for Unicorns: Business for Unicorns helps gym owners and fitness studio operators build profitable, sustainable businesses without burning out. Founded by Mark Fisher and Michael Keeler —who built and sold the $34-million Mark Fisher Fitness —BFU provides coaching, mentorship, courses, and events for gym owners ready to grow revenue, systemize operations, and create more freedom in their lives. To learn more, check out businessforunicorns.com.
Episode 580: How Ben Pickard Hired a Coach with Zero Experience
2026/10/05
Learn more about BFU Leads Engine HERE.  Ready to Grow Your Gym? If you're a gym owner with 30+ clients looking to add $5k-$10k/month in the next 90 days, book your FREE Brainstorm Call HERE. About Business for Unicorns Business for Unicorns helps gym owners and fitness studio operators build profitable, sustainable businesses without burning out. Founded by Mark Fisher and Michael Keeler —who built and sold the $34-million Mark Fisher Fitness —BFU provides coaching, mentorship, courses, and events for gym owners ready to grow revenue, systemize operations, and create more freedom in their lives. To learn more, check out businessforunicorns.com. Get More BFU In Your Life: Claim your FREE copy of Gym Marketing Secrets HERE Follow BFU on Instagram HERE Subscribe to MF's YouTube Channel HERE
Episode 579: What to do When Subletting to a Physical Therapist in your Space
2026/10/02
Learn more about BFU Leads Engine HERE.  Ready to Grow Your Gym? If you're a gym owner with 30+ clients looking to add $5k-$10k/month in the next 90 days, book your FREE Brainstorm Call HERE. About Business for Unicorns Business for Unicorns helps gym owners and fitness studio operators build profitable, sustainable businesses without burning out. Founded by Mark Fisher and Michael Keeler —who built and sold the $34-million Mark Fisher Fitness —BFU provides coaching, mentorship, courses, and events for gym owners ready to grow revenue, systemize operations, and create more freedom in their lives. To learn more, check out businessforunicorns.com. Get More BFU In Your Life: Claim your FREE copy of Gym Marketing Secrets HERE Follow BFU on Instagram HERE Subscribe to MF's YouTube Channel HERE
Episode 578: Jesse's Gym Grew While He Was in Greece (Without Burning Out His Team)
2026/09/28
Learn more about BFU Leads Engine HERE.  Ready to Grow Your Gym? If you're a gym owner with 30+ clients looking to add $5k-$10k/month in the next 90 days, book your FREE Brainstorm Call HERE. About Business for Unicorns Business for Unicorns helps gym owners and fitness studio operators build profitable, sustainable businesses without burning out. Founded by Mark Fisher and Michael Keeler —who built and sold the $34-million Mark Fisher Fitness —BFU provides coaching, mentorship, courses, and events for gym owners ready to grow revenue, systemize operations, and create more freedom in their lives. To learn more, check out businessforunicorns.com. Get More BFU In Your Life: Claim your FREE copy of Gym Marketing Secrets HERE Follow BFU on Instagram HERE Subscribe to MF's YouTube Channel HERE
Episode 577: What Successful Gym Owners Are Doing Differently in 2026 (w/ Michael Keeler)
2026/09/25
Learn more about BFU Leads Engine HERE.  Ready to Grow Your Gym? If you're a gym owner with 30+ clients looking to add $5k-$10k/month in the next 90 days, book your FREE Brainstorm Call HERE. About Business for Unicorns Business for Unicorns helps gym owners and fitness studio operators build profitable, sustainable businesses without burning out. Founded by Mark Fisher and Michael Keeler —who built and sold the $34-million Mark Fisher Fitness —BFU provides coaching, mentorship, courses, and events for gym owners ready to grow revenue, systemize operations, and create more freedom in their lives. To learn more, check out businessforunicorns.com. Get More BFU In Your Life: Claim your FREE copy of Gym Marketing Secrets HERE Follow BFU on Instagram HERE Subscribe to MF's YouTube Channel HERE
Episode 576: 45 Memberships in 10 Days of Pre-Sales with John Farkas
2026/09/21
Learn more about BFU Leads Engine HERE.  Ready to Grow Your Gym? If you're a gym owner with 30+ clients looking to add $5k-$10k/month in the next 90 days, book your FREE Brainstorm Call HERE. About Business for Unicorns Business for Unicorns helps gym owners and fitness studio operators build profitable, sustainable businesses without burning out. Founded by Mark Fisher and Michael Keeler —who built and sold the $34-million Mark Fisher Fitness —BFU provides coaching, mentorship, courses, and events for gym owners ready to grow revenue, systemize operations, and create more freedom in their lives. To learn more, check out businessforunicorns.com. Get More BFU In Your Life: Claim your FREE copy of Gym Marketing Secrets HERE Follow BFU on Instagram HERE Subscribe to MF's YouTube Channel HERE
Episode 575: The Perfect Storm: Running a Gym When Everything Goes Sideways with Andrea Lawson
2026/09/18
Learn more about BFU Leads Engine HERE.  Ready to Grow Your Gym? If you're a gym owner with 30+ clients looking to add $5k-$10k/month in the next 90 days, book your FREE Brainstorm Call HERE. About Business for Unicorns Business for Unicorns helps gym owners and fitness studio operators build profitable, sustainable businesses without burning out. Founded by Mark Fisher and Michael Keeler —who built and sold the $34-million Mark Fisher Fitness —BFU provides coaching, mentorship, courses, and events for gym owners ready to grow revenue, systemize operations, and create more freedom in their lives. To learn more, check out businessforunicorns.com. Get More BFU In Your Life: Claim your FREE copy of Gym Marketing Secrets HERE Follow BFU on Instagram HERE Subscribe to MF's YouTube Channel HERE
Episode 574: Your Logo Isn't Your Brand (And Other Hard Truths for Gym Owners) with Mateo Lopez of Kilo
2026/09/14
Running a gym shouldn't feel chaotic. Kilo gives gym owners the systems and support to stay on top of leads, keep members engaged, and get back hours every week. It's built to simplify the parts of the business that usually weigh you down. Want a clearer way to run your gym? See why so many BFU gyms use Kilo → https://usekilo.com/book-your-sales-call/ Ready to Grow Your Gym? If you're a gym owner with 30+ clients looking to add $5k-$10k/month in the next 90 days, book your FREE Brainstorm Call HERE. About Business for Unicorns Business for Unicorns helps gym owners and fitness studio operators build profitable, sustainable businesses without burning out. Founded by Mark Fisher and Michael Keeler —who built and sold the $34-million Mark Fisher Fitness —BFU provides coaching, mentorship, courses, and events for gym owners ready to grow revenue, systemize operations, and create more freedom in their lives. To learn more, check out businessforunicorns.com. Get More BFU In Your Life: Claim your FREE copy of Gym Marketing Secrets HERE Follow BFU on Instagram HERE Subscribe to MF's YouTube Channel HERE
Episode 573: Best of 2026: From Trainer to CEO w/ Dylan Mayorquin
2026/09/11
To grab the updated Marketing Book, click HERE. Ready to Grow Your Gym? If you're a gym owner with 30+ clients looking to add $5k-$10k/month in the next 90 days, book your FREE Brainstorm Call HERE. About Business for Unicorns Business for Unicorns helps gym owners and fitness studio operators build profitable, sustainable businesses without burning out. Founded by Mark Fisher and Michael Keeler —who built and sold the $34-million Mark Fisher Fitness —BFU provides coaching, mentorship, courses, and events for gym owners ready to grow revenue, systemize operations, and create more freedom in their lives. To learn more, check out businessforunicorns.com. Get More BFU In Your Life: Claim your FREE copy of Gym Marketing Secrets HERE Follow BFU on Instagram HERE Subscribe to MF's YouTube Channel HERE
Episode 572: Best of 2026: Struggle to Stay Focused? Try This. w/ Mark Fisher
2026/09/07
Numberwise is an accounting firm that specializes in the fitness industry. They understand the unique challenges of memberships, payroll, seasonal cash flow, and growth decisions. If you don't know your numbers, how do you know if your business is getting stronger? You can start measuring your financial fitness and build with confidence at BecomeNumberwise.com. Ready to Grow Your Gym? If you're a gym owner with 30+ clients looking to add $5k-$10k/month in the next 90 days, book your FREE Brainstorm Call HERE. About Business for Unicorns Business for Unicorns helps gym owners and fitness studio operators build profitable, sustainable businesses without burning out. Founded by Mark Fisher and Michael Keeler —who built and sold the $34-million Mark Fisher Fitness —BFU provides coaching, mentorship, courses, and events for gym owners ready to grow revenue, systemize operations, and create more freedom in their lives. To learn more, check out businessforunicorns.com. Get More BFU In Your Life: Claim your FREE copy of Gym Marketing Secrets HERE Follow BFU on Instagram HERE Subscribe to MF's YouTube Channel HERE
Episode 571: Best of 2026: From Working IN Your Gym to Leading It w/ Ross Oberlin
2026/09/04
Ready to Grow Your Gym? If you're a gym owner with 30+ clients looking to add $5k-$10k/month in the next 90 days, book your FREE Brainstorm Call HERE. About Business for Unicorns Business for Unicorns helps gym owners and fitness studio operators build profitable, sustainable businesses without burning out. Founded by Mark Fisher and Michael Keeler —who built and sold the $34-million Mark Fisher Fitness —BFU provides coaching, mentorship, courses, and events for gym owners ready to grow revenue, systemize operations, and create more freedom in their lives. To learn more, check out businessforunicorns.com. Get More BFU In Your Life: Claim your FREE copy of Gym Marketing Secrets HERE Follow BFU on Instagram HERE Subscribe to MF's YouTube Channel HERE
Episode 570: Best of 2026: Is Content Marketing a Waste of Time for Gym Owners?
2026/08/31
Ready to see what's possible? Visit GymSupps.com to learn more and schedule a free discovery call to see if a custom supplement program is right for your business. Ready to Grow Your Gym? If you're a gym owner with 30+ clients looking to add $5k-$10k/month in the next 90 days, book your FREE Brainstorm Call HERE. About Business for Unicorns Business for Unicorns helps gym owners and fitness studio operators build profitable, sustainable businesses without burning out. Founded by Mark Fisher and Michael Keeler —who built and sold the $34-million Mark Fisher Fitness —BFU provides coaching, mentorship, courses, and events for gym owners ready to grow revenue, systemize operations, and create more freedom in their lives. To learn more, check out businessforunicorns.com. Get More BFU In Your Life: Claim your FREE copy of Gym Marketing Secrets HERE Follow BFU on Instagram HERE Subscribe to MF's YouTube Channel HERE

Podcast reviews

Read Gym Business - Business for Unicorns Podcast podcast reviews


4.9 out of 5
106 reviews
★★★★★
Wendyski 2025/08/31
Bite-sized, actionable content
The BFU podcast nails it with simple tips and effective advice for gym owners.
★★★★★
Billy Hofacker 2025/06/13
Chapstick
Great conversation fellas. Common sense wisdom to charge what you’re worth and live a better life with a healthier business!
★★★★★
Awesome132567 2024/03/03
Amazing content and actionable takeaways!
Michael, Pete and Mark and the entire Business for Unicorns team give so much actionable insight that you can use in your fitness business right away!...
★★★★★
PreviouslyUnknownNickname 2024/03/03
Why go it alone when you can go with Unicorns?
This podcast is filled with the seeds that will help you to grow your gym into the success you’re dreaming of. It’s as close to plug-and-play as you ...
★★★★★
Rizz206 2024/03/03
Great show for anyone in the fitness industry
As a gym owner, the tips provided in this podcast are invaluable.
★★★★★
Cali-M 2024/02/16
Blue Print For Success
As a successful fitness brand owner I can testify these guys know what they are talking about. Spot on advice.
★★★★★
Dsnowyhay 2024/02/01
I never miss one
If you’re a gym owner and you don’t have this podcast on your list, it’s a missed opportunity. Lots of actionable advice from the best in the business...
★★★★★
tpwig 2023/09/16
Don’t miss!
I listen to every episode. Great show!
★★★★★
cathy lac 2023/07/31
Great usable content
Business for unicorns has changed my business and my personal life in such a positive way. If you are a gym owner this podcast is a must listen .
★★★★★
SteveB588 2023/03/07
The BEST. Period.
This is absolutely one of the most important podcasts for both new and seasoned fitness business owners to listen to and follow. Michael Keeler and t...
check all reviews on apple podcasts

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