
Advertise on podcast: Gym Business - Business for Unicorns Podcast
Rating
4.9from
This podcast has
536 episodes
Language
EnglishPublisher
Michael KeelerExplicit
No
Date created
2018/04/01
Latest episode
2026/04/20
Average duration
28 min.
Release period
4 days
Description
The Business for Unicorns Podcast is for brick-and-mortar gym owners who want actionable strategies to grow their business, take amazing care of their clients, and build a life and fitness business they truly love. New episodes every Monday & Friday.
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Podcast episodes
Check latest episodes from Gym Business - Business for Unicorns Podcast podcast
Episode 537: Mark's 4 Critical Sale Pillars for Every Gym
2026/04/20
About Business for Unicorns
Business for Unicorns helps gym owners and fitness studio operators build profitable, sustainable businesses without burning out. Founded by Mark Fisher and Michael Keeler —who built and sold the $34-million Mark Fisher Fitness —BFU provides coaching, mentorship, courses, and events for gym owners ready to grow revenue, systemize operations, and create more freedom in their lives. To learn more, check out businessforunicorns.com.
Get More BFU In Your Life:
Claim your FREE copy of Gym Marketing Secrets HERE Follow BFU on Instagram HERE Subscribe to MF's YouTube Channel HERE Ready to Grow Your Gym?
If you're a gym owner with 30+ clients looking to add $5k-$10k/month in the next 90 days, book your FREE Brainstorm Call HERE.
Episode 536: How Stoked Athletics Fills Its Gym Through Business Partnerships with Mike Bouranis
2026/04/17
About Business for Unicorns
Business for Unicorns helps gym owners and fitness studio operators build profitable, sustainable businesses without burning out. Founded by Mark Fisher and Michael Keeler —who built and sold the $34-million Mark Fisher Fitness —BFU provides coaching, mentorship, courses, and events for gym owners ready to grow revenue, systemize operations, and create more freedom in their lives. To learn more, check out businessforunicorns.com.
Get More BFU In Your Life:
Claim your FREE copy of Gym Marketing Secrets HERE Follow BFU on Instagram HERE Subscribe to MF's YouTube Channel HERE Ready to Grow Your Gym?
If you're a gym owner with 30+ clients looking to add $5k-$10k/month in the next 90 days, book your FREE Brainstorm Call HERE.
Episode 535: How to Use Pacing to Improve Your Sales with Ben and Special Guest, Elias Scarr
2026/04/13
About Business for Unicorns
Business for Unicorns helps gym owners and fitness studio operators build profitable, sustainable businesses without burning out. Founded by Mark Fisher and Michael Keeler —who built and sold the $34-million Mark Fisher Fitness —BFU provides coaching, mentorship, courses, and events for gym owners ready to grow revenue, systemize operations, and create more freedom in their lives. To learn more, check out businessforunicorns.com.
Get More BFU In Your Life:
Claim your FREE copy of Gym Marketing Secrets HERE Follow BFU on Instagram HERE Subscribe to MF's YouTube Channel HERE Ready to Grow Your Gym?
If you're a gym owner with 30+ clients looking to add $5k-$10k/month in the next 90 days, book your FREE Brainstorm Call HERE.
Episode 534: Avoid These 3 Pitfalls in Your Sales Process with Ben Pickard
2026/04/10
About Business for Unicorns
Business for Unicorns helps gym owners and fitness studio operators build profitable, sustainable businesses without burning out. Founded by Mark Fisher and Michael Keeler —who built and sold the $34-million Mark Fisher Fitness —BFU provides coaching, mentorship, courses, and events for gym owners ready to grow revenue, systemize operations, and create more freedom in their lives. To learn more, check out businessforunicorns.com.
Get More BFU In Your Life:
Claim your FREE copy of Gym Marketing Secrets HERE Follow BFU on Instagram HERE Subscribe to MF's YouTube Channel HERE Ready to Grow Your Gym?
If you're a gym owner with 30+ clients looking to add $5k-$10k/month in the next 90 days, book your FREE Brainstorm Call HERE.
Episode 533: How to Actually Drive Sales Off Instagram w/ Chris, Mike, and Mark
2026/04/06
About Business for Unicorns
Business for Unicorns helps gym owners and fitness studio operators build profitable, sustainable businesses without burning out. Founded by Mark Fisher and Michael Keeler —who built and sold the $34-million Mark Fisher Fitness —BFU provides coaching, mentorship, courses, and events for gym owners ready to grow revenue, systemize operations, and create more freedom in their lives. To learn more, check out businessforunicorns.com.
Get More BFU In Your Life:
Claim your FREE copy of Gym Marketing Secrets HERE Follow BFU on Instagram HERE Subscribe to MF's YouTube Channel HERE Ready to Grow Your Gym?
If you're a gym owner with 30+ clients looking to add $5k-$10k/month in the next 90 days, book your FREE Brainstorm Call HERE.
Episode 532: Future of Fitness: Our Manifesto for a Better Industry with Mark Fisher
2026/04/03
Today's episode is sponsored by Gymsupps. Gymsupps helps gyms and fitness facilities grow supplemental revenue with premium products, private-label options, and simple done-for-you retail systems, with no minimum orders and high profit margins. They also provide education and support tools to make supplement sales easier for your team. To learn more, visit gymsupps.com.
About Business for Unicorns
Business for Unicorns helps gym owners and fitness studio operators build profitable, sustainable businesses without burning out. Founded by Mark Fisher and Michael Keeler —who built and sold the $34-million Mark Fisher Fitness —BFU provides coaching, mentorship, courses, and events for gym owners ready to grow revenue, systemize operations, and create more freedom in their lives. To learn more, check out businessforunicorns.com.
Get More BFU In Your Life:
Claim your FREE copy of Gym Marketing Secrets HERE Follow BFU on Instagram HERE Subscribe to MF's YouTube Channel HERE Ready to Grow Your Gym?
If you're a gym owner with 30+ clients looking to add $5k-$10k/month in the next 90 days, book your FREE Brainstorm Call HERE.
Episode 531: How One Gym Owner Cut Attrition from 8% to Under 2% with Jeremy Ellis
2026/03/30
Today's episode is sponsored by InBody.
InBody's body composition analyzers help gyms accurately measure muscle, fat, and overall body composition - not just weight and BMI. By replacing guesswork with objective data, InBody helps owners and coaches make better decisions around assessments, retention, and member progress.
To see how gyms use InBody to create clearer conversations and more predictable growth, visit inbodyusa.com.
About Business for Unicorns
Business for Unicorns helps gym owners and fitness studio operators build profitable, sustainable businesses without burning out. Founded by Mark Fisher and Michael Keeler —who built and sold the $34-million Mark Fisher Fitness —BFU provides coaching, mentorship, courses, and events for gym owners ready to grow revenue, systemize operations, and create more freedom in their lives. To learn more, check out businessforunicorns.com.
Get More BFU In Your Life:
Claim your FREE copy of Gym Marketing Secrets HERE Follow BFU on Instagram HERE Subscribe to MF's YouTube Channel HERE Ready to Grow Your Gym?
If you're a gym owner with 30+ clients looking to add $5k-$10k/month in the next 90 days, book your FREE Brainstorm Call HERE.
Episode 530: How do you know when you're ready for Location #2?
2026/03/27
Today's episode is sponsored by Numberwise.
Numberwise is an accounting firm that specializes in the fitness industry. They understand the unique challenges of memberships, payroll, seasonal cash flow, and growth decisions. If you don't know your numbers, how do you know if your business is getting stronger? You can start measuring your financial fitness and build with confidence at BecomeNumberwise.com.
About Business for Unicorns
Business for Unicorns helps gym owners and fitness studio operators build profitable, sustainable businesses without burning out. Founded by Mark Fisher and Michael Keeler —who built and sold the $34-million Mark Fisher Fitness —BFU provides coaching, mentorship, courses, and events for gym owners ready to grow revenue, systemize operations, and create more freedom in their lives. To learn more, check out businessforunicorns.com.
Get More BFU In Your Life:
Claim your FREE copy of Gym Marketing Secrets HERE Follow BFU on Instagram HERE Subscribe to MF's YouTube Channel HERE Ready to Grow Your Gym?
If you're a gym owner with 30+ clients looking to add $5k-$10k/month in the next 90 days, book your FREE Brainstorm Call HERE.
Episode 529: Should Your Gym Have a Free Trial? with G.R. Hoff
2026/03/23
To learn more about Gym Member Machine or to claim the special offer, go to gymmembermachine.com and mention the BFU podcast.
About Business for Unicorns
Business for Unicorns helps gym owners and fitness studio operators build profitable, sustainable businesses without burning out. Founded by Mark Fisher and Michael Keeler —who built and sold the $34-million Mark Fisher Fitness —BFU provides coaching, mentorship, courses, and events for gym owners ready to grow revenue, systemize operations, and create more freedom in their lives. To learn more, check out businessforunicorns.com.
Get More BFU In Your Life:
Claim your FREE copy of Gym Marketing Secrets HERE Follow BFU on Instagram HERE Subscribe to MF's YouTube Channel HERE Ready to Grow Your Gym?
If you're a gym owner with 30+ clients looking to add $5k-$10k/month in the next 90 days, book your FREE Brainstorm Call HERE.
Episode 528: Is Your Business Model Maturing With Your Client Avatar?
2026/03/20
This episode is brought to you by PushPress, an AI-powered gym management platform built for owners who actually run their gym like a business. They bring everything into one place — billing, scheduling, lead management, marketing automation, websites, and member training — so you spend less time juggling software and more time growing your gym.
They are offering Business for Unicorns members 30% off PushPress Core and 30% off Grow, their marketing CRM built specifically for gyms.
Head to the link in our show notes or mention that you are BFU member when you meet with the team: https://www.pushpress.com/offer/business-for-unicorns-pushpress-2026
About Business for Unicorns
Business for Unicorns helps gym owners and fitness studio operators build profitable, sustainable businesses without burning out. Founded by Mark Fisher and Michael Keeler —who built and sold the $34-million Mark Fisher Fitness —BFU provides coaching, mentorship, courses, and events for gym owners ready to grow revenue, systemize operations, and create more freedom in their lives. To learn more, check out businessforunicorns.com.
Get More BFU In Your Life:
Claim your FREE copy of Gym Marketing Secrets HERE Follow BFU on Instagram HERE Subscribe to MF's YouTube Channel HERE Ready to Grow Your Gym?
If you're a gym owner with 30+ clients looking to add $5k-$10k/month in the next 90 days, book your FREE Brainstorm Call HERE.
Episode 527: How Stephen Ross Grew Revenue 47% by Getting Off the Training Floor
2026/03/16
Get our Best Offers for your Gym in 2026 HERE.
About Business for Unicorns
Business for Unicorns helps gym owners and fitness studio operators build profitable, sustainable businesses without burning out. Founded by Mark Fisher and Michael Keeler —who built and sold the $34-million Mark Fisher Fitness —BFU provides coaching, mentorship, courses, and events for gym owners ready to grow revenue, systemize operations, and create more freedom in their lives. To learn more, check out businessforunicorns.com.
Get More BFU In Your Life:
Claim your FREE copy of Gym Marketing Secrets HERE Follow BFU on Instagram HERE Subscribe to MF's YouTube Channel HERE Ready to Grow Your Gym?
If you're a gym owner with 30+ clients looking to add $5k-$10k/month in the next 90 days, book your FREE Brainstorm Call HERE.
Episode 526: How to Spend a Full Day with Pete Dupuis
2026/03/13
If you're interested in learning more about Mentorship Days, DM us "MENTORSHIP" HERE
Episode 525: Freeze Policies: The Unsexy Rule That Matters with Mark Fisher
2026/03/09
About Business for Unicorns
Business for Unicorns helps gym owners and fitness studio operators build profitable, sustainable businesses without burning out. Founded by Mark Fisher and Michael Keeler —who built and sold the $34-million Mark Fisher Fitness —BFU provides coaching, mentorship, courses, and events for gym owners ready to grow revenue, systemize operations, and create more freedom in their lives. To learn more, check out businessforunicorns.com.
Get More BFU In Your Life:
Claim your FREE copy of Gym Marketing Secrets HERE Follow BFU on Instagram HERE Subscribe to MF's YouTube Channel HERE Ready to Grow Your Gym?
If you're a gym owner with 30+ clients looking to add $5k-$10k/month in the next 90 days, book your FREE Brainstorm Call HERE.
Episode 524: Is AI About to Change the Gym Industry? with Mark Fisher
2026/03/06
Want the replay of The AI Playbook for Gym Owners? Grab it HERE.
*************************************
About Business for Unicorns
Business for Unicorns helps gym owners and fitness studio operators build profitable, sustainable businesses without burning out. Founded by Mark Fisher and Michael Keeler —who built and sold the $34-million Mark Fisher Fitness —BFU provides coaching, mentorship, courses, and events for gym owners ready to grow revenue, systemize operations, and create more freedom in their lives. To learn more, check out businessforunicorns.com.
Get More BFU In Your Life:
Claim your FREE copy of Gym Marketing Secrets HERE Follow BFU on Instagram HERE Subscribe to MF's YouTube Channel HERE Ready to Grow Your Gym?
If you're a gym owner with 30+ clients looking to add $5k-$10k/month in the next 90 days, book your FREE Brainstorm Call HERE.
Episode 523: Our BEST Tools for Managing Staff Performance with Ben Pickard
2026/03/02
This episode is sponsored by Kilo.
Want a clearer way to run your gym?
See why so many BFU gyms use Kilo HERE.
*************************************
About Business for Unicorns
Business for Unicorns helps gym owners and fitness studio operators build profitable, sustainable businesses without burning out. Founded by Mark Fisher and Michael Keeler —who built and sold the $34-million Mark Fisher Fitness —BFU provides coaching, mentorship, courses, and events for gym owners ready to grow revenue, systemize operations, and create more freedom in their lives. To learn more, check out businessforunicorns.com.
Get More BFU In Your Life:
Claim your FREE copy of Gym Marketing Secrets HERE Follow BFU on Instagram HERE Subscribe to MF's YouTube Channel HERE Ready to Grow Your Gym?
If you're a gym owner with 30+ clients looking to add $5k-$10k/month in the next 90 days, book your FREE Brainstorm Call HERE.
Podcast reviews
Read Gym Business - Business for Unicorns Podcast podcast reviews
Wendyski 2025/08/31
Bite-sized, actionable content
The BFU podcast nails it with simple tips and effective advice for gym owners.
Billy Hofacker 2025/06/13
Chapstick
Great conversation fellas. Common sense wisdom to charge what you’re worth and live a better life with a healthier business!
Awesome132567 2024/03/03
Amazing content and actionable takeaways!
Michael, Pete and Mark and the entire Business for Unicorns team give so much actionable insight that you can use in your fitness business right away!...
PreviouslyUnknownNickname 2024/03/03
Why go it alone when you can go with Unicorns?
This podcast is filled with the seeds that will help you to grow your gym into the success you’re dreaming of.
It’s as close to plug-and-play as you ...
Rizz206 2024/03/03
Great show for anyone in the fitness industry
As a gym owner, the tips provided in this podcast are invaluable.
Cali-M 2024/02/16
Blue Print For Success
As a successful fitness brand owner I can testify these guys know what they are talking about. Spot on advice.
Dsnowyhay 2024/02/01
I never miss one
If you’re a gym owner and you don’t have this podcast on your list, it’s a missed opportunity. Lots of actionable advice from the best in the business...
tpwig 2023/09/16
Don’t miss!
I listen to every episode. Great show!
cathy lac 2023/07/31
Great usable content
Business for unicorns has changed my business and my personal life in such a positive way.
If you are a gym owner this podcast is a must listen .
SteveB588 2023/03/07
The BEST. Period.
This is absolutely one of the most important podcasts for both new and seasoned fitness business owners to listen to and follow.
Michael Keeler and t...
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