
Advertise on podcast: Liquid Assets: A Beverage Industry Podcast
Rating
5from
This podcast has
100 episodes
Language
EnglishPublisher
RabobankExplicit
No
Date created
2018/04/05
Latest episode
2026/02/03
Average duration
62 min.
Release period
17 days
Description
Rabobank's global beverage team offers insights, analysis, and a bit of entertainment for your morning commute. Liquid Assets will help you tackle the latest trends, introduce you to industry leaders, and prepare you for what's next in the beverage world. Please read our disclaimer here: https://research.rabobank.com/far/en/footer/disclaimer.html
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Check latest episodes from Liquid Assets: A Beverage Industry Podcast podcast
The 2026 economic outlook
2026/02/03
Economics power duo Jane Foley and Christian Lawrence return to discuss the first 12 months of the Trump administration and the 2026 outlook for economies in the US and Europe. As always, the conversation is far-reaching, touching on:
The AI boom and its impact on business operations and economic growth. Inflation and the legacy of higher food, housing, and healthcare prices. Interest rates, currencies, and the threats to an independent Federal Reserve. The waning predictive power of consumer confidence surveys. The incomplete and lasting impact of tariffs and Trump's challenge to the geopolitical order. The impact of immigration policies on population growth and economic activity. Have a question, qualm, or story to tell, reach out via email: [email protected]
Sign up to access our written research: RaboResearch sign-up
Note: The content and opinions presented within this podcast are not intended as investment advice, and the opinions rendered are that of the individuals and not Rabobank or its affiliates and should not be considered a solicitation or offer to sell or provide services.
Disclaimer: Please refer to our global RaboResearch disclaimer at https://www.rabobank.com/knowledge/disclaimer/011417027/disclaimer for information about the scope and limitations of the material published on the podcast.
New dietary guidelines, endless CEO turnover, wholesale upheaval, and the growing threat of GLP-1 usage
2026/01/26
In this episode, we're joined by analyst Francois Sonneville and relationship manager Jonathan Magel to discuss the biggest news stories from the past 30 days, including:
The US issues new dietary guidelines for alcohol consumption. Will it impact consumption or regulatory pressure? The CEO of Heineken will be stepping down later this year. Virtually every major alcohol business has seen executive turnover in the last 18 months. Does this signal a shift in our expectations for a quick return to growth or a resignation that the problems are more structural? Recent reports suggest Republic National Distributing Company, the second-largest wine and spirits wholesaler in the US, will sell operations in seven states to Reyes Holdings, famously not a wine and spirits distributor. Could this signal an end or just the beginning of upheaval in the US wholesaler landscape? The advent of GLP-1s in pill form and the lower pricing will inevitably lead to higher uptake. Should beverage companies have a "GLP-1 strategy"? Want to sign up for our written research? Have a question, qualm, or story to tell, reach out via email: [email protected]
Check out the rest of our written research: rabobank.com/knowledge
Note: The content and opinions presented within this podcast are not intended as investment advice, and the opinions rendered are that of the individuals and not Rabobank or its affiliates and should not be considered a solicitation or offer to sell or provide services.
Disclaimer: Please refer to our global RaboResearch disclaimer at https://www.rabobank.com/knowledge/disclaimer/011417027/disclaimer for information about the scope and limitations of the material published on the podcast.
The biggest beverage stories of the last decade
2025/12/17
The end of 2025 marks the end of an era. Our dear friend and cohost Jim Watson returns for one last episode. We celebrate 10 years of ingenious, unparalleled drinks industry coverage with a very special episode, discussing the biggest story from each year of the past decade. And if you've appreciated Jim's work over 125+ episodes of this show, you should thank him directly at: [email protected].
Tune in to learn something and remember some pivotal beverage industry moments as we break down:
2016: The Anheuser-Busch acquisition of SABMiller
2017: Marijuana legalization in Canada and the US
2018: The Keurig Dr Pepper merger and the broader category blurring in soft drinks
2019: The year hard seltzers and RTDs took craft beer's momentum
2020: Ugh… nothing in particular
2021: The year of revenge spending and crazy valuations
2022: The year inflation took over the world
2023: The fallout from the anti-trans backlash against Bud Light
2024: The year of plummeting valuations and the wine and spirits industry starting to panic
2025: Trump Tariffs and RNDC pulling out of California
Want to sign up for our written research? Have a question, qualm, or story to tell, reach out via email: [email protected]
Check out the rest of our written research: Rabobank.com/knowledge
Note: The content and opinions presented within this podcast are not intended as investment advice, and the opinions rendered are that of the individuals and not Rabobank or its affiliates and should not be considered a solicitation or offer to sell or provide services.
Disclaimer: Please refer to our global RaboResearch disclaimer at https://www.rabobank.com/knowledge/disclaimer/011417027/disclaimer for information about the scope and limitations of the material published on the podcast.
Public spirits companies hope the worst is over
2025/11/26
Special guest Richard Withagen (Equity Analyst at Kepler Cheuvreux) joins us as we review the latest earnings results from the spirits industry (Diageo, Pernod Ricard, Brown-Forman, Campari, Rémy Cointreau, and Becle). Alongside individual company results, we discuss the broader impact of regulation on spirits sales, how long a transitory/cyclical downturn can be before it is considered structural, the sharp shift in fortunes between geographies, and the difficulty of off-loading unwanted brands when literally everyone else is doing the same thing.
Want to sign up for our written research? Have a question, qualm, or story to tell, reach out via email: [email protected]
Check out the rest of our written research: rabobank.com/knowledge.
Note: The content and opinions presented within this podcast are not intended as investment advice, and the opinions rendered are that of the individuals and not Rabobank or its affiliates and should not be considered a solicitation or offer to sell or provide services.
Disclaimer: Please refer to our global RaboResearch disclaimer at https://www.rabobank.com/knowledge/disclaimer/011417027/disclaimer for information about the scope and limitations of the material published on the podcast.
The five things that will make or break the craft spirits industry
2025/11/17
Craft spirits companies have seen an abrupt shift in fortune. Loaded with debt, rising cost of goods sold, and declining demand, many are struggling to survive. With help from our expert panel, we explore the greatest challenges craft distillers are facing and some of the financial and strategic decisions that could prove the difference between closure and living to sell another year. Guests on today's episode:
Maria Pearman – Advisory Partner / fractional CFO, GHJ
Margie Lehrman – CEO, American Craft Spirits Association
Becky Harris – President & Chief Distiller, Catoctin Creek Distilling Company.
Want to sign up for our written research? Have a question, qualm or story to tell, reach out via email: [email protected]
Check out the rest of our written research: rabobank.com/knowledge
Note: The content and opinions presented within this podcast are not intended as investment advice, and the opinions rendered are that of the individuals and not Rabobank or its affiliates and should not be considered a solicitation or offer to sell or provide services
Disclaimer: Please refer to our global RaboResearch disclaimer at https://www.rabobank.com/knowledge/disclaimer/011417027/disclaimer for information about the scope and limitations of the material published on the podcast.
Outgunned and outspent: How independent RTD brands are gaining a foothold in the US
2025/10/30
The odds are stacked against them. They have less money, less influence with distributors, and fewer R&D resources to alchemize the perfect drink, yet smaller RTD brands are going toe-to-toe and often winning the race to capture the fastest-growing space in the beverage alcohol business.
In this episode, Evan Burns, CEO at The Finnish Long Drink, and Clement Pappas, cofounder and CEO of Stateside Brands – the company that owns Surfside – explain how, against all odds, they built successful brands in the face of powerful competition. They share some of the hidden advantages that independent brands have over the powerful yet lumbering incumbents.
Want to sign up for our written research? Have a question, qualm, or story to tell, reach out via email: [email protected]
Check out the rest of our written research: rabobank.com/knowledge.
Note: The content and opinions presented within this podcast are not intended as investment advice, and the opinions rendered are that of the individuals and not Rabobank or its affiliates and should not be considered a solicitation or offer to sell or provide services.
Disclaimer: Please refer to our global RaboResearch disclaimer at https://www.rabobank.com/knowledge/disclaimer/011417027/disclaimer for information about the scope and limitations of the material published on the podcast.
Global beer results prove why diversification is so important
2025/10/15
We look back at the results from the first half of 2025 and check in on the performances of the world's largest global beer companies (Heineken, Carlsberg, AB InBev, Molson Coors, Constellation Brands, and Royal Unibrew). We also look at three major themes affecting the beer business in 2025: the dramatic impact of harsh immigration policies on American Latinos, the struggles of European brewers to push costs onto consumers, and the urgency and surprising success of global beer businesses betting big on non-alcoholic beverages.
Want to sign up for our written research? Have a question, qualm, or story to tell, reach out via email: [email protected]
Check out the rest of our written research: rabobank.com/knowledge
Note: The content and opinions presented within this podcast are not intended as investment advice, and the opinions rendered are that of the individuals and not Rabobank or its affiliates and should not be considered a solicitation or offer to sell or provide services.
Disclaimer: Please refer to our global RaboResearch disclaimer at https://www.rabobank.com/knowledge/disclaimer/011417027/disclaimer for information about the scope and limitations of the material published on the podcast.
Southern Glazer's on competition from beer distributors, national contracts, and pricing strategy
2025/09/25
Southern Glazer's Wine & Spirits is the largest alcohol wholesaler in the United States. We caught up with Mark Chaplin, John Wittig, and David Chaplin, three of Sourthern's senior executives, to discuss the toughest issues facing alcohol distribution in 2025 and increasing pressure to become a total beverage distributor.
Note: This episode was recorded only a few days prior to Southern's acquisition of AB InBev's wholly owned New York City distribution operations. In the coming weeks, we will have the Southern team back on the show to discuss that transaction.
Catch up on our additional coverage of route-to-market strategy:
REPORT: National alignment: How US wine and spirits brands can get the most out of their wholesaler
PODCAST: How to negotiate a better distribution agreement
PODCAST: What is driving wholesaler consolidation?
PODCAST: Do wine and spirits wholesalers need to be more like beer distributors?
Want to sign up for our written research? Have a question, qualm, or story to tell, reach out via email: [email protected]
Check out the rest of our written research: rabobank.com/knowledge
Note: The content and opinions presented within this podcast are not intended as investment advice, and the opinions rendered are that of the individuals and not Rabobank or its affiliates and should not be considered a solicitation or offer to sell or provide services.
Disclaimer: Please refer to our global RaboResearch disclaimer at https://www.rabobank.com/knowledge/disclaimer/011417027/disclaimer for information about the scope and limitations of the material published on the podcast.
How are importers managing tariffs and declining demand?
2025/09/18
With tariffs, falling demand, and an unfavorable exchange rate, it can feel as though the cosmos are conspiring to make life hard for US importers. However, many import brands and bulk products remain very competitive in the US market. In this episode, we discuss how importers are adjusting to survive and if not thrive in the current operating environment. This is episode two from our discussion with Ryan O'Hara, CEO of MHW, and Serena Campell, Operations Director for USA Wine West.
Check out episode one here: How to import wine and spirits into the US
Want to sign up for our written research? Have a question, qualm, or story to tell, reach out via email: [email protected]
Check out the rest of our written research: Rabobank.com/knowledge
Note: The content and opinions presented within this podcast are not intended as investment advice, and the opinions rendered are that of the individuals and not Rabobank or its affiliates and should not be considered a solicitation or offer to sell or provide services.
Disclaimer: Please refer to our global RaboResearch disclaimer at https://www.rabobank.com/knowledge/disclaimer/011417027/disclaimer for information about the scope and limitations of the material published on the podcast.
How to import wine and spirits into the US
2025/09/08
Winning in the US market is the holy grail for many brands around the world, but how do you get started? What type of importer should you use, what should you expect from them, and what should you be prepared to bring to the table? What gets an importer excited to support your brand? In this episode we speak with Ryan O'Hara, CEO of MHW, and Serena Campbell, Operations Director for USA Wine West, for a crash course on how to maximize your chance of succeeding in the competitive, confusing, and tremendously large US wine and spirits market. This is part 1 of a two-part episode.
Want to sign up for our written research? Have a question, qualm or story to tell, reach out via email: [email protected]
Check out the rest of our written research: Rabobank.com/knowledge
Note: The content and opinions presented within this podcast are not intended as investment advice, and the opinions rendered are that of the individuals and not Rabobank or its affiliates and should not be considered a solicitation or offer to sell or provide services.
Disclaimer: Please refer to our global RaboResearch disclaimer at https://www.rabobank.com/knowledge/disclaimer/011417027/disclaimer for information about the scope and limitations of the material published on the podcast.
Everything you need to know about hemp
2025/08/22
It seems unthinkable that a simple legal loophole for hemp would lead to the de facto legalization of marijuana edibles in the United States, but here we are. Intoxicating hemp products are everywhere, and everyone seems to be excited about them. But the story of hemp-derived THC's rise and the greatest threat to its future are inexorably linked to its legal status. In this episode, we speak to two legal experts, Marc Hauser and Rebecca Stamey-White, about how the intoxicating hemp business came to life, how long it could last, and how the sector's tenuous legal status is influencing every aspect of the industry, from who invests and founds a hemp business to where it can be sold.
Be sure to check out Marc's fantastic substack "Cannabis Musings": Click here.
Want to sign up for our written research? Have a question, qualm or story to tell, reach out via email: [email protected]
Check out the rest of our written research: Rabobank.com/knowledge
Note: The content and opinions presented within this podcast are not intended as investment advice, and the opinions rendered are that of the individuals and not Rabobank or its affiliates and should not be considered a solicitation or offer to sell or provide services
Cannabis Musings is not a part of Rabobank Group.
Disclaimer: Please refer to our global RaboResearch disclaimer at https://www.rabobank.com/knowledge/disclaimer/011417027/disclaimer for information about the scope and limitations of the material published on the podcast.
Inside the boardroom: What a company board really does and how to do it better
2025/07/30
Caroline Levy and Carol Reber know a lot about being on a board. Between them, they sit on the board of six different companies that include Celsius Holdings, Far Niente Wine Estates, Health-Ade, Arterra Wines Canada, Rack & Riddle, and Athletic Brewing Company. On today's episode, Carol and Caroline share their journeys and bring us up to speed on what a company board of directors actually does, who should be on them, and what characteristics distinguish a good board from a bad one.
Want to sign up for our written research? Have a question, qualm or story to tell, reach out via email: [email protected]
Check out the rest of our written research: Rabobank.com/knowledge
Be sure to listen to Caroline's fantastic podcast, Drinks With Caroline: Click here
Note: The content and opinions presented within this podcast are not intended as investment advice, and the opinions rendered are that of the individuals and not Rabobank or its affiliates and should not be considered a solicitation or offer to sell or provide services.
Drinks With Caroline is not a part of Rabobank Group.
Disclaimer: Please refer to our global RaboResearch disclaimer at https://www.rabobank.com/knowledge/disclaimer/011417027/disclaimer for information about the scope and limitations of the material published on the podcast.
Every diversification strategy, ranked
2025/07/17
In this episode, we discuss all the ways a beverage firm can diversify its business and the consequences when things go wrong. Whether it is geographical expansion, vertical integration, moving into adjacent categories, or route to market, we debate the merits, downsides, and myriad real-world examples of seven different diversification strategies and runway for each strategy to be successful going forward.
Read our report on diversification strategies: Beverage market buzz: Balancing diversification versus focus.
Want to sign up for our written research? Have a question, qualm, or story to tell, reach out via email: [email protected].
Check out the rest of our written research: Rabobank.com/knowledge.
Note: The content and opinions presented within this podcast are not intended as investment advice, and the opinions rendered are that of the individuals and not Rabobank or its affiliates and should not be considered a solicitation or offer to sell or provide services.
Disclaimer: Please refer to our global RaboResearch disclaimer at https://www.rabobank.com/knowledge/disclaimer/011417027/disclaimer for information about the scope and limitations of the material published on the podcast.
How to save money on ingredients (and still taste good), featuring Kerry Group
2025/06/30
What happens when you move a production plant from Europe to the United States or switch from Florida oranges to Brazilian oranges? Does your product still taste the same? Has technology made it possible to replace 50% of the sugar in a beverage with zero-calorie sweetener and avoid a nasty aftertaste? John Kelly and Paul Villis from Kerry Group join us to talk through how beverage brands are changing ingredients and deciding to focus on either reformulation (i.e., cost savings) or innovation (i.e., revenue growth).
Want to sign up for our written research? Have a question, qualm or story to tell, reach out via email: [email protected]
Check out the rest of our written research: Rabobank.com/knowledge
Note: The content and opinions presented within this podcast are not intended as investment advice, and the opinions rendered are that of the individuals and not Rabobank or its affiliates and should not be considered a solicitation or offer to sell or provide services
Please read our disclaimer here: https://www.rabobank.com/knowledge/disclaimer/011410028/disclaimer
What's wrong with the alcohol industry? Featuring the Business of Drinks podcast
2025/06/18
It's not a fun time to work in the alcohol business. Demand is down in almost every segment and in almost every geography. Costs are rising. And most every category is in some state of oversupply. How on earth did we get here?
Erica Duecy and Scott Rosenbaum, hosts of the Business of Drinks podcast, join the RaboResearch team to debate what is driving the recent declines in the alcohol industry using our favorite debate format: a draft!
Want to sign up for our written research? Have a question, qualm, or a story to tell? Reach out via email: [email protected]
Check out the rest of our written research: Rabobank.com/knowledge
Check out Business of Drinks on Spotify or Apple Podcasts
Note: The content and opinions presented within this podcast are not intended as investment advice, and the opinions rendered are that of the individuals and not Rabobank or its affiliates and should not be considered a solicitation or offer to sell or provide services.
Business of Drinks is not a part of Rabobank Group.
Please read our disclaimer here: https://www.rabobank.com/knowledge/disclaimer/011410028/disclaimer
Podcast reviews
Read Liquid Assets: A Beverage Industry Podcast podcast reviews
Est.1969 2025/05/28
Truly Enlightening
“The capacity to learn is a gift, the ability to learn is a skill, the willingness to learn is a choice." - Albert Einstein
Liquid Assets is a wonderf...
R. Hopkins 2025/04/02
Mandatory listening for Bev alc business professionals
If you are serious about understanding the inside running on the biggest business drivers in Bev alcohol, this must be on your listening roster. Alway...
Nikolai Zeinikov 2023/05/22
A Must for Alc Bev Professional
I honestly haven’t heard of any C-suite Alc Bev Executive who’s NOT aware of this awesome and insightful podcast. Great variety of topics, thought-pro...
Smiley5137 2023/05/04
Loved the podcast with Danny Wirtz
Super relatable podcast with Danny Wirtz really loved hearing about industry trends, and what’s on the horizon for Breakthru Beverage
RobbKrist 2023/05/04
Top notch insights
All in on the Liquid Assets podcast: always on top of key industry trends and presented in a professional yet fun manner. Keep up the great work!
Punkinface32 2022/07/20
I’ll take another cup of this
Super informative, witty and I like their voices 🤷🏽♀️
MGD09 2022/01/06
Great industry info
No better way to learn about the beverage industry. Such a fun podcast. Love that witty Boucard.
California10111 2022/01/06
Great industry info
If you work in alcohol, this has some of the best insight and info on the ins and outs of how you do your job and who does it the best. Broucard bring...
Bjliz 2021/12/30
High quality topics
Ive been a long time in the beer industry, and this is one of the few industry podcasts I listen to. High quality topics and discussions. I recommen...
Alexstrath1 2021/09/17
Incredibly insights from fun but knowledgeable experts
I've found this show to be the only one to truly provide an in-depth look at the drinks industry from juice to wine and all the mergers and sell-offs ...
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