Advertise on podcast: The Ryan Sullivan Show

🎬 Ready to record your first video? Steal my free script and title ideas below. https://mailchi.mp/podcastprinciples.com/script Diary of a CEO might look like a business podcast on the surface, but I think it’s really something very different. In this episode, I break down the biggest contradictions behind Steven Bartlett’s brand, from the gap between the show’s title and its actual content to the way vulnerability, authority, and influence get packaged for mass appeal. I also get into the difference between content that feels profound and content that’s actually useful, and why some of the biggest podcasts in the world may be built more to keep your attention than to help you take action. 📌 Jump In Here: 0:00 - Steven Bartlett critique begins 0:33 - Irony #1: It’s not really about being a CEO 3:04 - Irony #2: It feels deep, but lacks takeaways 6:01 - Irony #3: Honesty, vulnerability, and ad controversies 8:26 - Is the podcast actually helping you? 9:35 - More podcast guru breakdowns coming next __________________________________________________ 👉 RIA Marketing Plan: https://youtu.be/SpPmemMPhmo?si=2xoFUpCtRvdzp27j 👉 Start Your Podcast Today: https://calendly.com/podcastprinciples/discover 🎤 Podcast Links - https://linktr.ee/sullybop ▶️ LinkedIn: https://www.linkedin.com/in/sullybop/recent-activity/ 📸 Instagram: https://www.instagram.com/sullybop/ ▶️ Facebook: http://www.facebook.com/sullybop

🎬 Ready to record your first video? Steal my free script and title ideas below. https://mailchi.mp/podcastprinciples.com/script I think one of the biggest podcast myths out there is that you need huge download numbers before you can make any money. In this episode, I break down what actually matters, why sponsors are not always the best path, and how niche podcasts can generate real revenue with a much smaller audience. I also get into why downloads alone do not tell the full story and why building an owned audience matters so much if you want your podcast to become a real business asset. 📌 Jump In Here: 0:00 - How many downloads do you really need? 0:44 - The truth about sponsorship numbers 2:25 - Why niche podcasts can make more money 4:03 - Why downloads alone are misleading 6:09 - The real ways podcasts generate revenue 7:17 - Script Science and wrap-up __________________________________________________ 👉 RIA Marketing Plan: https://youtu.be/SpPmemMPhmo?si=2xoFUpCtRvdzp27j 👉 Start Your Podcast Today: https://calendly.com/podcastprinciples/discover 🎤 Podcast Links - https://linktr.ee/sullybop ▶️ LinkedIn: https://www.linkedin.com/in/sullybop/recent-activity/ 📸 Instagram: https://www.instagram.com/sullybop/ ▶️ Facebook: http://www.facebook.com/sullybop

🎬 Ready to record your first video? Steal my free script and title ideas below. https://mailchi.mp/podcastprinciples.com/script After 200+ weekly episodes in a row, I’ve learned that podcasting is less about going viral and more about consistency, clarity, and creating something that actually supports your business. In this episode, I break down what worked, what didn’t, and what I’d do differently if I were starting over today. I also talk through the difference between a business podcast and an influencer podcast, why traction takes time, and how strategy and strong calls to action can make the whole thing work a lot better. 📌 Jump In Here: 0:00 - 3 years of weekly podcasting 0:36 - Why podcasting doesn’t make you money 2:52 - Why podcasting won’t make you famous 4:22 - What actually happens in the first year 6:15 - What I’d do differently __________________________________________________ 👉 RIA Marketing Plan: https://youtu.be/SpPmemMPhmo?si=2xoFUpCtRvdzp27j 👉 Start Your Podcast Today: https://calendly.com/podcastprinciples/discover 🎤 Podcast Links - https://linktr.ee/sullybop ▶️ LinkedIn: https://www.linkedin.com/in/sullybop/recent-activity/ 📸 Instagram: https://www.instagram.com/sullybop/ ▶️ Facebook: http://www.facebook.com/sullybop

🎬 Ready to record your first video? Steal my free script and title ideas below. https://mailchi.mp/podcastprinciples.com/script Most people do not have a LinkedIn content problem. They have a conversion problem. In this episode, I walk through the 3 mistakes that stop LinkedIn from producing actual leads: a profile that doesn’t speak to the right prospect, content that doesn’t reinforce the offer, and a lack of direct outreach. If you sell professional services and want LinkedIn to turn into conversations, calls, and clients, this will help you fix the parts that matter most. 📌 Jump In Here: 0:00 - Why LinkedIn isn’t bringing in leads 0:22 - My background on LinkedIn 1:08 - Mistake #1: Your profile 2:25 - Pain vs. growth 3:40 - Mistake #2: Your content 4:27 - Why comments matter more than posts 6:34 - Mistake #3: You’re not sending DMs 8:18 - The real marketing metric 9:23 - Why followers don’t matter 10:45 - The 3-part LinkedIn framework 11:29 - What to post if you’re stuck 12:34 - Final takeaway __________________________________________________ 👉 RIA Marketing Plan: https://youtu.be/SpPmemMPhmo?si=2xoFUpCtRvdzp27j 👉 Start Your Podcast Today: https://calendly.com/podcastprinciples/discover 🎤 Podcast Links - https://linktr.ee/sullybop ▶️ LinkedIn: https://www.linkedin.com/in/sullybop/recent-activity/ 📸 Instagram: https://www.instagram.com/sullybop/ ▶️ Facebook: http://www.facebook.com/sullybop

🎬 Ready to record your first video? Steal my free script and title ideas below. https://mailchi.mp/podcastprinciples.com/script I landed a client in one of the weirdest ways I ever have, and it all started with a story about my grandfather. In this episode, I break down how sharing the why behind my work connected with the right person on LinkedIn and turned into a real client fast. This is a reminder that people don’t just respond to what you do. They respond to what it means. 📌 Jump In Here: 0:00 - The weirdest client story 0:32 - Niching down 1:27 - Why I work with financial advisors 2:49 - The post that changed everything 3:17 - From comment to client 4:02 - Why your story matters 5:23 - The deeper why for advisors 6:28 - Tell your story __________________________________________________ 👉 RIA Marketing Plan: https://youtu.be/SpPmemMPhmo?si=2xoFUpCtRvdzp27j 👉 Start Your Podcast Today: https://calendly.com/podcastprinciples/discover 🎤 Podcast Links - https://linktr.ee/sullybop ▶️ LinkedIn: https://www.linkedin.com/in/sullybop/recent-activity/ 📸 Instagram: https://www.instagram.com/sullybop/ ▶️ Facebook: http://www.facebook.com/sullybop

🎬 Ready to record your first video? Steal my free script and title ideas below. https://mailchi.mp/podcastprinciples.com/script Most people think they overpay for podcast editing with money. I think they overpay with time. I break down the real cost of editing your own podcast and walk through the five main ways creators get their shows produced, from DIY to VAs to full-service agencies. My point is simple: stop wasting hours on work that pulls you away from the thing that actually grows your business. If you’ve been stuck trying to find the “perfect” solution, this is your reminder that the best next step is just to take action and get your time back. 📌 Jump In Here: 0:00 - Why it shocked me that a financial advisor was editing his own podcast 1:18 - The real way people overpay for podcasting 2:04 - The 5 ways to get a podcast edited 5:27 - Why there is no one “right” answer 8:18 - The only thing that actually moves you forward __________________________________________________ 👉 RIA Marketing Plan: https://youtu.be/SpPmemMPhmo?si=2xoFUpCtRvdzp27j 👉 Start Your Podcast Today: https://calendly.com/podcastprinciples/discover 🎤 Podcast Links - https://linktr.ee/sullybop ▶️ LinkedIn: https://www.linkedin.com/in/sullybop/recent-activity/ 📸 Instagram: https://www.instagram.com/sullybop/ ▶️ Facebook: http://www.facebook.com/sullybop

🎬 Ready to record your first video? Steal my free script and title ideas below. https://mailchi.mp/podcastprinciples.com/script A podcast is rarely just a podcast. In this installment of 'Podcast Producer Reacts', I dig into Patrick Bet-David’s media machine and break down the business model behind the PBD Podcast, ValueTainment, and the larger ecosystem tied to his brand. This is not a reaction to the content itself, but a look at how attention, personal branding, conferences, and business interests all work together behind the scenes. 📌 Jump In Here: 0:00 - Introduction, how I found PBD 1:38 - How PBD makes money, it’s not ‘just a podcast’ 3:47 - What the podcast is an engine for 7:00 - How it all connects together 10:47 - Closing thoughts __________________________________________________ 👉 RIA Marketing Plan: https://youtu.be/SpPmemMPhmo?si=2xoFUpCtRvdzp27j 👉 Start Your Podcast Today: https://calendly.com/podcastprinciples/discover 🎤 Podcast Links - https://linktr.ee/sullybop ▶️ LinkedIn: https://www.linkedin.com/in/sullybop/recent-activity/ 📸 Instagram: https://www.instagram.com/sullybop/ ▶️ Facebook: http://www.facebook.com/sullybop

🎬 Ready to record your first video? Steal my free script and title ideas below. https://mailchi.mp/podcastprinciples.com/script Most people will tell you the secret to LinkedIn growth is posting nonstop. That’s not how I got to 20,000 followers. In this video, I break down the simple system I actually used, updated for 2026 and beyond: how to win attention in the comments section, how posts help you keep the followers you earn, and why consistency has way more to do with passion than discipline. If you want to grow your audience without turning your life into a content hamster wheel, this is the playbook. Grab the free video script template in the description and start putting this into action. 📌 Jump In Here: 0:00 - Intro 0:37 - Step 1: Commenting 1:59 - Step 2: Posts 3:02 - Step 3: Consistency 5:28 - Closing thoughts and wrap-up __________________________________________________ 👉 RIA Marketing Plan: https://youtu.be/SpPmemMPhmo?si=2xoFUpCtRvdzp27j 👉 Start Your Podcast Today: https://calendly.com/podcastprinciples/discover 🎤 Podcast Links - https://linktr.ee/sullybop ▶️ LinkedIn: https://www.linkedin.com/in/sullybop/recent-activity/ 📸 Instagram: https://www.instagram.com/sullybop/ ▶️ Facebook: http://www.facebook.com/sullybop

🎬 Ready to record your first video? Steal my free script and title ideas below. https://mailchi.mp/podcastprinciples.com/script If you’re on LinkedIn trying to win clients, you already know why it matters. This video is about the simple system that makes it actually work, even with thousands of other advisors posting every day. I’m breaking down how to stop blending in, tighten up who you’re talking to, and turn LinkedIn into a consistent pipeline without making content your full-time job. We’ll hit the big shifts that move the needle: smarter targeting, a profile that sells for you, a real plan instead of random posts, and the outreach + conversion pieces most advisors skip. 📌 Jump In Here: 0:00 - Why LinkedIn works, and what you’re missing 1:28 - Mistake #1: targeting 3:01 - Mistake #2: your profile doesn’t match your niche 3:46 - Mistake #3: posting at random 5:24 - Mistake #4: the daily plan 6:16 - Mistake #5: stop waiting, start DMs 7:30 - Mistake #6: no path to convert 8:35 - Free script + 2026 marketing plan __________________________________________________ 👉 Why 70% of Podcasts Fail - https://youtu.be/FRpuSr_Lz9I 👉 Start Your Podcast Today: https://calendly.com/podcastprinciples/discover 🎤 Podcast Links - https://linktr.ee/sullybop ▶️ LinkedIn: https://www.linkedin.com/in/sullybop/recent-activity/ 📸 Instagram: https://www.instagram.com/sullybop/ ▶️ Facebook: http://www.facebook.com/sullybop

🎬 Ready to record your first video? Steal my free script and title ideas below. https://mailchi.mp/podcastprinciples.com/script LinkedIn isn’t paying you for “consistency,” and followers don’t automatically turn into revenue. I break down the biggest lies influencers sell about content, virality, and growth, then share what’s actually driven real clients for me: targeted posts, intentional commenting, and starting real conversations in the DMs. 0:00 - Intro 0:24 - The real way clients come from LinkedIn 2:02 - Lie #1: Posting content = money 2:57 - Lie #2: Followers = revenue 4:54 - Lie #3: Your content should be broad 6:42 - Lie #4: Go viral 9:00 - What to do instead (my real system) 11:44 - Script Science (CTA) __________________________________________________ 👉 Why 70% of Podcasts Fail - https://youtu.be/FRpuSr_Lz9I 👉 Start Your Podcast Today: https://calendly.com/podcastprinciples/discover 🎤 Podcast Links - https://linktr.ee/sullybop ▶️ LinkedIn: https://www.linkedin.com/in/sullybop/recent-activity/ 📸 Instagram: https://www.instagram.com/sullybop/ ▶️ Facebook: http://www.facebook.com/sullybop

Watch the full tutorial on YouTube: https://www.youtube.com/watch?v=W6eb6unmDG4 90% of podcasts don’t make it past episode 8 — not because the host lacks talent, but because the workflow gets annoying and people quit. In this walkthrough, I show you what modern podcasting looks like in Riverside in 3 simple steps: Record + schedule sessions (solo or with guests)Post-produce with in-software editing + Magic ClipsPublish/export long-form + clips to YouTube and podcast platforms If you want a clean, simple workflow that helps you stay consistent and look professional, start here: Sign up free → https://creators.riverside.com/RyanSullivan

🎬 Ready to record your first video? Steal my free script and title ideas below. https://mailchi.mp/podcastprinciples.com/script Advisors spend less than 2% of revenue on marketing, and I want to keep it that way. In this video, I walk you through my $0 organic marketing plan for RIAs and financial advisors. It’s built for advisors selling plans, wealth management, products, or a mix of all three, and it’s designed to work in 2026 and beyond. I also share a simple scripting structure that makes prep easy: hook, body, outro. Then we go into repurposing tools, posting cadence, and the compliance-friendly workflow that makes approvals way easier by getting the long-form transcript approved first. Finally, we talk conversion. Content creates attention, but clients come from having a clear bridge to a helpful free resource and actually starting real conversations. 📌 Jump In Here: 0:00 - Introduction 1:29 - Creating content 2:05 - What do I record? 3:46 - How are you recording this? 4:22 - Planning content 7:03 - Creating content from content 10:16 - How is all this 'compliance-friendly'? 11:04 - Posting content 15:36 - What do we need to create a content strategy? 16:57 - The Free Playbook 20:17 - Compliance __________________________________________________ 👉 Why 70% of Podcasts Fail - https://youtu.be/FRpuSr_Lz9I 👉 Start Your Podcast Today: https://calendly.com/podcastprinciples/discover 🎤 Podcast Links - https://linktr.ee/sullybop ▶️ LinkedIn: https://www.linkedin.com/in/sullybop/recent-activity/ 📸 Instagram: https://www.instagram.com/sullybop/ ▶️ Facebook: http://www.facebook.com/sullybop

🎬 Ready to start your podcast? Steal my free script and title ideas below. https://mailchi.mp/podcastprinciples.com/script Most people don’t have a content problem, they have a setup problem. In this video, I break down a simple, repeatable system for recording talking-head videos without getting stuck in planning, gear, or editing. You’ll learn why lighting matters more than your camera, how to build a 5-minute setup with just a phone + mic + real light, and an easy scripting framework so you can stop overthinking and start publishing. 📌 Jump In Here: 0:00 - The real problem 0:59 - Step 1: Lighting 2:11 - Step 2: Make it easy 3:50 - Step 3: Planning + recording + post-production overview 5:11 - Script Science” 5:28 - Recording recap 5:40 - Editing advice 6:25 - Build the habit: publish to create momentum 6:38 - Closing thoughts if you hate video, choose a different medium __________________________________________________ 👉 Why 70% of Podcasts Fail - https://youtu.be/FRpuSr_Lz9I 👉 Start Your Podcast Today: https://calendly.com/podcastprinciples/discover 🎤 Podcast Links - https://linktr.ee/sullybop ▶️ LinkedIn: https://www.linkedin.com/in/sullybop/recent-activity/ 📸 Instagram: https://www.instagram.com/sullybop/ ▶️ Facebook: http://www.facebook.com/sullybop

🎬 Ready to start your podcast? Steal my free script and title ideas below. https://mailchi.mp/podcastprinciples.com/script This week's episode is all killer, no filler. I'm delivering to you 50 tips about podcasting and how to grow your show successfully - in 15 minutes. From managing your guest list and designing episodes, to reposting, repurposing - as well as tons of tactical tips you can take and use immediately. This episode is your first and last stop whether you're starting tomorrow, or dropping your 100th episode today. 📌 Jump In Here: 0:00 - Intro 0:21 - How to 'Treat' your podcast 1:16 - Know exactly who your ideal listener is 1:57 - Match your title to your actual show 2:35 - Choose one 'core promise' 2:51 - Stick to one metric 3:05 - Design episodes that are binge-able 3:23 - Build a content system 3:45 - Your podcast guest list 4:17 - Turn case studies into podcast episodes 4:36 - Create a unique recurring segment 5:05 - Ask better questions 5:35 - Structure your interviews 5:58 - Do solo episodes too! 6:27 - Use different formats 6:54 - End every interview with these two questions 7:12 - Ask your guest questions people are afraid to ask 7:59 - Always have a backup microphone 8:14 - Start with a strong opening (and open w/ the hook) 9:14 - Batch record and use video 9:29 - Branding 9:49 - Use templates for.. 10:06 - Add captions to every single clip 10:19 - Episode design, clip posting 10:40 - Turn your episodes into other things 10:57 - Upload all your videos to YouTube 11:07 - Give the titles and thumbnails attention 11:18 - "Selling" your episode 12:10 - Never say.. 12:18 - Repost clips from old episodes 12:40 - End every episode with a CTA and build an email list 12:55 - Turn eps. into FAQs 13:08 - Your goal with a guest 13:27 - Use listener and client questions as prompts 13:46 - Get to know your listeners 14:03 - Don't pre-record every single time 14:20 - Reinforce the core philosophy every episode 14:30 - Measuring success 14:44 - The final tip.. 15:43 - Script science 16:20 - Episode wrap-up __________________________________________________ 👉 Why 70% of Podcasts Fail - https://youtu.be/FRpuSr_Lz9I 👉 Start Your Podcast Today: https://calendly.com/podcastprinciples/discover 🎤 Podcast Links - https://linktr.ee/sullybop ▶️ LinkedIn: https://www.linkedin.com/in/sullybop/recent-activity/ 📸 Instagram: https://www.instagram.com/sullybop/ ▶️ Facebook: http://www.facebook.com/sullybop

🎬 Ready to start your podcast? Steal my free script and title ideas below. https://mailchi.mp/podcastprinciples.com/script It's never been easier (or cheaper) to start a podcast. In this week's episode, I break down the essentials for any podcast setup: your microphone, your camera and one bonus item people often forget.. 📌 Jump In Here: 0:00 - Intro 0:47 - #1 The Value Stack 1:47 - #2 He does more 2:42 - #3 Clipping 4:28 - Episode wrap-up __________________________________________________ 👉 Why 70% of Podcasts Fail - https://youtu.be/FRpuSr_Lz9I 👉 Start Your Podcast Today: https://calendly.com/podcastprinciples/discover 🎤 Podcast Links - https://linktr.ee/sullybop ▶️ LinkedIn: https://www.linkedin.com/in/sullybop/recent-activity/ 📸 Instagram: https://www.instagram.com/sullybop/ ▶️ Facebook: http://www.facebook.com/sullybop