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From ROI to EROI: How One Entrepreneur Is Helping Eradicate Bible Poverty by 2033 What happens when a retail entrepreneur has a Holy Spirit moment at a Bible dedication ceremony in Guatemala — and never looks at business the same way again? In this episode, host Justin Forman sits down with Mart Green, co-founder of Mardel Christian bookstores and a driving force behind Illuminations, a collective impact initiative uniting Bible translation organizations around the world with one audacious goal: eradicate Bible poverty by 2033. Mart shares the origin story of Illuminations — from a small table of five CEOs and five resource partners meeting monthly in a Dallas airport admirals club — to a movement now involving 300+ people from dozens of organizations who've helped accelerate Bible translation from a projected finish date of 2150 down to 2041, with faith believing for 2033. He also opens up about his family's mission statement, his daily rhythm in God's Word, and what stewardship really looks like when you stop being an owner and start being a steward. Key Topics: The Guatemala moment that shifted Mart's lens from ROI to EROI (Eternal Return on Investment) How Illuminations was built brick by brick — starting with three organizations and growing to a 300-person annual gathering The Stanford Collective Impact framework — and the sixth element Stanford missed (communal prayer) How AI and technology are accelerating Bible translation, cutting projected timelines by decades Why generosity, humility, and integrity are the only character traits Mart looks for in a partner The Green family mission statement: "Love God intimately. Live extravagant generosity." Mart's daily scripture rhythm and the O-I-O-I framework (Open, Insight, Obey, Intimacy) Notable Quotes: "In that moment, I kind of went from ROI to EROI. What's the eternal return on investment?" — Mart Green "Satan always attacks at the point of unity. I guess it's because it's powerful." — Mart Green "There's only two things that last forever — God's Word and the souls of men and women. So if I can get those two combined, it's less of a responsibility." — Mart Green About the Guest: Mart Green is a second-generation entrepreneur and son of Hobby Lobby founder David Green. He co-founded Mardel Christian bookstores at age 19 and has since become a major force in faith-based philanthropy. He is a key resource partner in Illuminations, the world's largest Bible translation collective impact initiative, which is working to ensure that every people group has access to God's Word in their heart language by 2033. Mart and his family of 50 — all living in Oklahoma City — operate from a shared mission: to love God intimately and live extravagant generosity.

Humility, Legacy, and the Why Behind It All: Building a Global Media Platform with James Dumoulin Host Justin Forman sits down with James Dumoulin, co-founder of the School of Hard Knocks, for a candid conversation about what it really takes to build something that lasts. With 21 million followers and a media empire generating over a million dollars a month in revenue, James shares the surprising pivot that changed everything — and why humility, not hustle, has been his greatest business asset. From interviewing Tim Tebow on the streets to sitting across from billionaires who still have questions, James unpacks what he's learning about legacy, lifelong curiosity, and keeping God at the center of it all. Key Topics: The early pivot that launched School of Hard Knocks: Why they stopped making content about business and started interviewing those who built it Why the greatest entrepreneurs never stop asking questions — and what "reverse mentorship" really looks like The dangers of chasing wealth without a why — and what billionaires who "got it right" actually look like How James stays grounded while building fast: The entrepreneur's blessing and curse What James is asking the faith-driven community to pray for him Notable Quotes: "Broke people know everything. You can't teach a broke person anything." — James Dumoulin "The most important relationship we have is that one that we have with God." — James Dumoulin "Legacy is less about what you have or what you pass on. It's what you put in motion." — Justin Forman

Reaching Gen Z Where They Are: Digital Evangelism, Data, and the $2.30 Soul Host Justin Forman sits down with Sean Dunn, CEO and founder of GroundWire, for a conversation that reframes how entrepreneurs think about ministry, marketing, and mission. Sean has spent decades as an evangelist, speaker, and author — but in 2017, he made a radical pivot: going 100% digital to reach the generation that has stopped walking through church doors. The result? Over 2 million people raised their hand to receive Christ in 2025 alone, at a cost of just $2.30 per commitment. This episode is equal parts spiritual conviction and entrepreneurial strategy. Sean unpacks how GroundWire uses data-driven iteration, targeted digital interruption, and multi-URL messaging campaigns to meet young people in their brokenness — wherever they scroll. Key Topics: Why 76% of Gen Z and millennials have no connection to the local church — and what to do about it The genius of "interruption" marketing for the Gospel: meeting people where they already are How GroundWire went from $6.51 to $2.30 per profession of faith through data and iteration Why "our innovation becomes our rut" — and how to keep pivoting before you plateau The motivation vs. access framework for disciple-making in a digitally addicted generation How businesses can "champion a day" and watch souls come to Christ in real time The collaborative giving opportunity at solving.org Notable Quotes: "Some people relate better to whenlifehurts.com than jesuscares.com. So we just started to iterate on that." — Sean Dunn "In business as well as in ministry, a lot of times our innovation becomes our rut." — Sean Dunn "The hunger is real, the messaging is right, and God's on the move. And those three things add up to some phenomenal results." — Sean Dunn About Sean Dunn: Sean is the CEO and founder of GroundWire, a digital evangelism ministry. Called to ministry at 14, Sean spent years as a traveling speaker and author before pivoting fully to digital ministry in 2017. GroundWire operates a network of Gospel-centered websites — JesusCares.com, WhenLifeHurts.com, IFeelBroken.com, DoIMatter.com, and more — using targeted digital ads to interrupt and engage Gen Z and millennials at their point of need.

Eternal Perspective: Rewiring How Entrepreneurs Think About Rewards, Heaven, and the Joy of Work Host Justin Forman sits down with Randy Alcorn—author of 65 books including the bestselling Treasure Principle and Heaven—for a conversation that will upend some of the most common misconceptions entrepreneurs carry about rewards, happiness, holiness, and what work looks like in eternity. Recorded with the kind of candor that only comes from two people who genuinely love ideas, this episode digs into why so many Christians—especially driven, ambitious entrepreneurs—have quietly believed things about heaven and reward that simply aren't in the Bible. Randy unpacks the Protestant Reformation's unintended legacy, the Greek roots of "blessed" and "happy," and why Jim Elliot's most famous quote is actually about gain. He also shares the surprising rhythm behind decades of prolific writing—and what it means to partner with God to set something in motion that lasts. Key Topics: Why the happiness vs. holiness debate gets both wrong—and how God actually calls us to both How the Protestant Reformation created an overcorrection against rewards that still shapes evangelical thinking today What entrepreneurs get wrong about heaven—and why a "bucket list" mentality actually reveals a low view of eternity Work before the Fall: Why the new earth will have real labor, real joy, and real collaboration The through line across 65 books: Eternal perspective as the framework for stewarding time, money, and calling Notable Quotes: "He is no fool who gives what he cannot keep to gain what he cannot lose." — Jim Elliot (quoted by Randy Alcorn) "God has not simply called us to holiness. God has called us also to happiness, and there is no conflict whatsoever between them." — Randy Alcorn "We affirm a belief in the resurrection but it's as if we're not wrapping our minds around what it means." — Randy Alcorn

Manufacturing Hope Inside a Maximum Security Prison What happens when a faith-driven entrepreneur moves his manufacturing business inside prison walls? Pete Ochs did exactly that — and what started as a labor solution became one of the most remarkable stories of business as mission in the modern faith-and-work movement. Main Topics: How Pete moved his manufacturing company into a maximum security prison in Hutchinson, Kansas — and what happened next The "triple bottom line" framework of economic, social, and spiritual capital that guides all of Pete's business decisions The transformational power of a job: why employment is one of the most powerful upstream solutions to recidivism, hopelessness, and broken communities The "how much is enough?" question — and how Pete and a group of peers built a 25-year commitment around capping lifestyle and stewarding the delta Why generosity is a subset of stewardship — and how inmates at Sea King out-give their civilian counterparts three to one Guest Quotes: "When you give a man a job and have high expectations for him, and then love him like you love yourself, really befriend him, and then talk about a purpose in life — powerful things happen. It is amazing." — Pete Ochs "I thought the purpose of business was to make money and give it away… God really reoriented me to what true stewardship is. I really think generosity is a subset of stewardship." — Pete Ochs "It's an unbelievable thing to see a man that has no hope come to hope. I think business is really about people. I think we should be in business to really transform society." — Pete Ochs Description: Pete Ochs didn't set out to change the prison system. In 2005, he needed entry-level labor for his rapidly growing manufacturing company in Hutchinson, Kansas. A work release program gave him ten inmates. He wanted twenty more. Instead, he got an offer: move part of his business inside a maximum security prison. Thirty days later, he did. What followed was a 20-year journey that would reshape Pete's understanding of business, stewardship, generosity, and the gospel. Today, Sea King — the business Pete operates inside Hutchinson Correctional Facility — has seen men come to Christ, complete three-year seminary programs, raise $15,000 for a fellow inmate's mother whose house burned down, and walk out of prison as business owners. Two former gang leaders who once tried to kill each other now stand before 60 to 80 men daily, mentoring new inmates in the church Pete built inside the prison walls. In this conversation with Justin Forman, Pete unpacks the "triple bottom line" of economic, social, and spiritual capital — and why leading with a job, not a sermon, is often the most powerful thing a faith-driven entrepreneur can do. He also shares the defining question that changed his life: How much is enough? — and what it looks like for entrepreneurs to cap their lifestyle, steward the delta, and finish well. About the Guest: Pete Ochs is a businessman, entrepreneur, and advocate for prison ministry and business as mission. He is the founder of Capital III and operates manufacturing businesses — including Sea King and Capital Electric — inside the Hutchinson Correctional Facility in Kansas. Pete has spent more than 20 years championing the idea that business is one of the most powerful tools for human transformation and Kingdom impact.

Stewardship, Generosity, and the Finish Line: 40 Years of Faithful Business with Alan Barnhart What does it look like to build a company worth hundreds of millions of dollars—and then give it away? Join host Justin Forman as he sits down with Alan Barnhart, co-founder of Barnhart Crane & Rigging, for a conversation 40 years in the making. Alan shares the convictions forged early in marriage and business that led him and his wife Katherine to cap their lifestyle, transfer 99% of their company to a ministry trust, and give away over $21 million in a single year—all while insisting they've been the real beneficiaries. This episode is a masterclass in stewardship theology, collaborative giving, and the dangerous beauty of holding everything with an open hand. Key Topics: The two biblical convictions that shaped every financial decision Alan and Katherine ever made Why Alan set a lifestyle cap before his company ever took off—and how that decision protected his marriage, his family, and his faith How Barnhart Crane & Rigging went from 10 employees and $1.5M in revenue to 1,000+ employees and $400M+ in revenue—and what Alan attributes it to Why Alan believes giving away money strategically is harder than making it—and why collaboration is the only answer The moment Alan and his brother decided to give away 99% of a company worth hundreds of millions of dollars What Alan tells every entrepreneur who asks "What's the number?" The stewardship of your story: why Alan and Katherine kept quiet for 15 years—and what finally changed Notable Quotes: "God is the owner, you are the steward. Ask him what he wants you to do." — Alan Barnhart "We have been the beneficiaries of this, not the givers." — Alan Barnhart "It was right and good and legally brought us into a position where we already were spiritually." — Katherine Barnhart

Who Owns It? Ron Blue on Money, Stewardship, and the Question That Changes EverythingJoin host Justin Forman for a wide-ranging conversation with legendary financial author, teacher, and serial entrepreneur Ron Blue. With decades of experience building Kingdom-minded financial institutions—including what is now Blue Trust, one of the nation's premier faith-based wealth management firms—Ron unpacks the timeless questions every entrepreneur must answer: Who owns it? How much is enough? And what does faithful stewardship actually look like when you're building something meant to outlast you? From counseling a heart surgeon in a million-dollar home to sitting with a grocery CEO in a trailer park, Ron's stories reveal that true contentment has nothing to do with net worth—and everything to do with whose name is on the deed. Key Topics:The three questions that unlock faithful stewardship: Who owns it? How much is enough? What's the finish line?Why Ron built his firms to outlast him—and what he left on the table when God called him elsewhereThe difference between "hard" and "impossible" when it comes to serving God and moneyHow the faith-driven investing movement has matured the stewardship conversationSuccession planning, family wealth, and why "if you love your children equally, you'll treat them uniquely"The serial entrepreneur's journey: from accounting firm to Blue Trust to mobilizing 4,000 advisorsNotable Quotes:"God's word speaks to everything that we think money will give us. And that's why Jesus said, it's not hard to serve God and mammon, it's impossible." — Ron Blue "I didn't start any of them to make money. I started every one of them to accomplish a purpose or a vision." — Ron Blue "If God owns it, I hold it with an open hand. And God then is free to put in or take out whatever He wants." — Ron Blue

When Pastors and Entrepreneurs Unite: Multiplication, Movement, and Missional ImaginationWhat happens when you put a pastor and an entrepreneur in a room with a whiteboard? According to Dave Ferguson, you get real solutions that push back darkness with light. Join host Justin Forman as he sits down with Dave Ferguson—co-founder of Community Christian Church in Chicago and the New Thing Network, which has helped plant 30,000 churches across 69 countries—to explore what it really takes to build a movement, why church planters and entrepreneurs are more alike than they think, and how "missional imagination" could be the missing ingredient in both the church and the marketplace. Dave shares hard-won lessons from decades of church planting, network building, and leadership development—including the leadership framework from his upcoming book Multiplier: How Healthy Leaders Create Lasting Impact. From the four Rs that fueled exponential growth to the RPMS dashboard that keeps leaders healthy over the long haul, this conversation is packed with frameworks entrepreneurs will immediately recognize and apply. Key Topics:Why church planters and entrepreneurs share the same wiring—and what that means for the KingdomThe "chaortic" principle: how clear vision + clear values unlock movement-level multiplicationDave's RPMS framework: the four gauges every leader must monitor daily (Relational, Physical, Mental, Spiritual)From addition to multiplication: the difference between making disciples and making disciple-makersThe "all abilities church" story—what happens when a salesman with a passion gets a pastor's blessing50 micro-expressions of church inside Amazon—and what it means for entrepreneurs in the marketplaceWhy "missional imagination" beats checklist Christianity every timeNotable Quotes:"If you put a pastor and an entrepreneur in a room with a whiteboard and a facilitator, I can't imagine you're not going to come up with real solutions to go like, hey, here's how we push back that darkness with light." – Dave Ferguson "You reproduce who you are and what you do." – Dave Ferguson "If we aim for mission, you're going to get mission and you're probably going to get some of the deepest friends that you've ever had." – Justin Forman

Join host Justin Forman as he sits down with Elizabeth Ntege, Group CEO of NFT, in Kampala, Uganda, for an inspiring conversation about tackling one of the world's greatest challenges: unemployment. Elizabeth shares how her human resource management firm is addressing gainful unemployment across 12 African countries while creating environments where employees thrive according to Kingdom principles. This episode explores the harsh realities of job scarcity in Africa, where corruption has become normalized and desperate job seekers face exploitation. Elizabeth vulnerably discusses the painful decision to walk away from a $2 million contract rather than compromise their values, and how God used that sacrifice to create new opportunities for hundreds of workers. Discover how Elizabeth's Faith Driven Entrepreneur journey transformed her business philosophy from scarcity to abundance, leading to partnerships with organizations like MasterCard Foundation to create millions of jobs across the continent. Key Topics: Solving Africa's unemployment crisis: The 6-to-1 dependency ratio reality Why corruption thrives when there's no connection from "Sunday to Monday" The painful truth about job hunting: bribery, exploitation, and desperation Walking away from $2 million to protect Kingdom values Building sustainable employment through MasterCard Foundation partnership Creating community impact: From after-school programs to future employee pipelines Transforming businesses from secular to faith-driven enterprises Notable Quotes: "What are the real examples that show up that you're loving your employees? It's not just enough for you to pay their paycheck, but you need to create an environment in which they thrive, and then align their values with their companies, with their God given kingdom principles." - Elizabeth Ntege "Clearly, no connection from Sunday to Monday. Clearly, there is no connection between what is happening in the church and what and what happening in the marketplace." - Elizabeth Ntege "We were willing to walk away from a $2 million contract then compromise our values." - Elizabeth Ntege

The MyPad CEO: David Green on Building Legacy Beyond Business In this remarkable conversation, Hobby Lobby founder and CEO David Green sits down with host Justin Forman at the company's Oklahoma City headquarters to share the story behind one of America's most distinctive faith-driven businesses. From humble beginnings in a 600-square-foot store to leading an $8 billion enterprise with over 1,000 locations, David's journey reveals what happens when stewardship replaces ownership. At 84 years young, David still carries his trusty "MyPad" (a paper notepad) instead of a computer, operates as CEO, and shows no signs of slowing down. This episode explores the pivotal moments that shaped his understanding of true ownership, the Supreme Court case that tested his family's convictions, and the generational framework that ensures Hobby Lobby's mission extends far beyond profit. Key Topics: From pastor's son to retail pioneer: The journey from five-and-dime stores to Hobby Lobby The Supreme Court case that cost $1.2 million per day—and why they'd do it again Why closing on Sundays and rejecting Halloween cost millions but gained something greater The backyard prayer that changed everything: "What would you do if the Jones family owned it?" Building a family constitution: How 48 family members align around eternal values The danger of generational wealth and why no Green family member gets anything they don't earn Giving half of all earnings away: The mathematics of trying to "out-give God" Legacy planning with a thousand-year horizon Notable Quotes: "God gave you everything you need, any good thing that's in your life. God gave you. I need to be at a point where I died of myself and said no, no, no, this is not mine. I'm a steward." - David Green "If you think it's yours, then you're gonna guide it. But if you really feel like God has given this to you to be a steward of what belongs to him, I think that's a good starting spot." - David Green "We want to make sure we're tied into someone's life for eternity, because they're gonna be very comfortable if they don't know Jesus." - David Green  

Behind the Dude Perfect Story: Parenting Entrepreneurs with PurposeWhat does it take to raise children who pursue Kingdom impact rather than fame and fortune? In this intimate conversation, Larry and Diann Cotton—parents of the Dude Perfect founders—pull back the curtain on the parenting journey behind one of the world's most successful entertainment brands. From backyard basketball trick shots to a $100-300 million partnership, the Cottons share how they recognized and nurtured their children's unique gifts while keeping them grounded in faith. Discover how they navigated the tension between encouraging creativity and maintaining wisdom, celebrated individuality rather than comparison, and prayed for contentment over riches. This episode offers profound insights for any parent raising entrepreneurial kids, revealing how to be a cheerleader without being a rescuer, how to recognize God's unique story for each child, and why the greatest investment isn't in their success—but in their soul. Key Topics:Recognizing and nurturing each child's unique gifts and wiring from elementary schoolWhy comparison kills creativity: Raising twins without competitionThe pivotal moment when a backyard video became a viral sensation on Good Morning AmericaParenting through the loneliness and uncertainty of entrepreneurshipPraying Proverbs 30: "Neither poverty nor riches" for children experiencing successThe arrow principle: Training children according to their bent and releasing them to flyWhy ministry in the marketplace is equally as important as vocational ministryHelping kids own their faith publicly through testimony and platformNotable Quotes:"Train up a child in the way that they should go, and when they're old, they won't depart from it. That means according to their bent—you start seeing the way this child is wired and reinforce that." - Larry Cotton "God is writing their unique story. As a parent, just come along and be in it with them—encourage them, cheer them on, no matter what we think about it." - Diann Cotton "If you're doing it to gain wealth, fame, or attention, those things will fall apart at some point. There needs to be a higher and more long-term purpose behind it." - Larry Cotton

From Victory Lane to Life's True Finish Line: NASCAR Legend Carl Edwards on Fame, Family, and Finding GodJoin host John Coleman for an intimate conversation with NASCAR Hall of Famer Carl Edwards, recorded at the Main Street Summit in Carl's hometown of Columbia, Missouri. Carl shares his remarkable journey from sweeping floors at a NASCAR truck team to becoming one of the sport's most celebrated drivers—and why he walked away from it all at the height of his career. This episode goes beyond the back flips and victory celebrations to explore the deeper questions of identity, purpose, and what it means to truly succeed. Carl vulnerably discusses the intoxication of fame, the moment he realized he'd built his life on sand, and the divine intervention that led him to faith through an unexpected encounter on a mountaintop. From racing with legends like Mark Martin and Jimmy Johnson to the life-changing phone call that made him rethink everything, Carl's story is a masterclass in knowing when to accelerate—and when to walk away. Key Topics:Breaking into NASCAR: The entrepreneurial hustle from dirt tracks to the Cup SeriesThe dark side of fame: When public image becomes an idolWelcome to the league: Racing against—and learning from—the sport's greatest driversThe retirement decision: Walking away from millions to prioritize family and faithIdentity crisis: What happens when you lose the thing that defined youFinding God on a mountaintop: How a dystopian book club led to a Damascus road momentRaising a son who wants to race: Breaking generational patterns while honoring passionStewarding resources: Wrestling with scarcity mindset and learning radical generosityNotable Quotes:"I had actually wet myself completely just because I was completely shaken by what I'd experienced." - Carl Edwards (on his conversion dream) "I'm gonna keep racing for another 10 years. I'ma hit my head another 25 times. 30 years from now, I'll be on the other end of this phone. My son will be sitting on the stairs. I don't know my kids." - Carl Edwards "If you haven't seen God walking beside you your whole life, you're blind." - Stephen Garber to Carl Edwards

From $10 to 1 Billion Prayers: How Hallow Sparked a Prayer RevolutionJoin host Justin Forman for an unforgettable conversation with Alex Jones, CEO and co-founder of Hallow, the world's #1 Catholic prayer and meditation app. Starting with just $10 in a bank account, Alex and his team have facilitated over one billion minutes of prayer and reached 27.5 million downloads—all while maintaining a steadfast focus on authentic faith over business metrics. Alex shares his raw journey from falling away from faith in college to encountering Jesus through contemplative prayer, and how a heartbreaking note from his aunt—who lost her son—convinced him that even if just one more person found hope through Hallow, it would be worth dedicating his life to. This episode explores the intersection of technology and spirituality, the courage to spend everything on a Super Bowl commercial, and why prayer isn't therapy—it's a relationship with an invisible God who transforms everything. Key Topics:The miraculous growth from beta app to #1 in the App Store during LentWhy prayer is a relationship with God, not a self-help practicePartnering with Mark Wahlberg, Jonathan Roumie, and Chris Pratt authenticallyThe controversial Super Bowl commercial that beat Temu's $1.5B ad budgetBuilding with radical surrender: "Every good thing at Hallow has been me grasping tightly, then letting go and God doing it"Why excellence matters in faith-based technologyWitnessing God save lives through prayer: from addiction recovery to suicide preventionWorking with investors like Goodwater Capital who integrate faith and businessNotable Quotes:"There is a crazy belief that I think there's an invisible dude here and I talk to and listen to him every day, all day, and especially in times of silence." - Alex Jones "If we're all praying, if we are all as close to the Lord as you can be, like if we're all saints—that's the game." - Alex Jones "Prayer is not a therapy thing. It's not a self-help thing. It's not talking to yourself. It's a relationship you have." - Alex Jones

Redefining Wealth: Beyond the Financial Scoreboard with Sahil BloomJoin host Justin Forman for a transformative conversation with Sahil Bloom, content creator, investor, and author of The Five Types of Wealth. In an era where society increasingly questions traditional definitions of success, Sahil offers a framework that resonates across faith lines and cultural boundaries—showing entrepreneurs how to build truly wealthy lives beyond just financial metrics. From his own journey of chasing external validation through career achievement to discovering a more holistic definition of success, Sahil shares the pivotal moment that changed everything: realizing he would only see his aging parents 15 more times. This conversation explores how ambition channeled toward service creates fulfillment, why seasons of imbalance are necessary for building, and how the questions we avoid hold the answers we seek. Key Topics:The five types of wealth: time, social, mental, physical, and financialWhy money should be the byproduct, not the goal, of entrepreneurshipThe "why" question that children ask and entrepreneurs must reclaimDefining "enough" through visualization of your ideal TuesdayCOVID as society's forced zoom-out moment on wealth and successTruth-tellers in your life: How to cultivate and cherish themSeasons of unbalance that unlock seasons of balanceThe Heaven's Reward Fallacy and learning to work without validationNotable Quotes:"You're going to see your parents 15 more times before they're gone. That was the moment that changed everything." - Sahil Bloom "A gold medal is a wonderful thing, but if you're not enough without it, you're never going to be enough with it." - Sahil Bloom "The answers you seek in life are found in the questions that you avoid." - Sahil Bloom

Join host Justin Forman as he sits down with Steve Stenstrom, President of Pro Athletes Outreach (PAO), for a compelling conversation about the explosive intersection of faith and sports. After 55 years of faithful discipleship in the locker room, PAO is witnessing an unprecedented moment where athletes are boldly proclaiming Christ on the world's biggest stages—and the data reveals why this matters more than you might think. From a women's cricket semi-final watched by 500 million people to NFL press conferences, athletes are using their platforms to declare what matters most. Steve shares why he believes pro sports represents "the greatest ROI potential on the planet" for gospel impact, reveals shocking data about unreached athletes globally, and unpacks how the 2026 World Cup and 2028 Olympics present a once-in-a-generation opportunity for faith-driven entrepreneurs and ministry leaders to collaborate.