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Find out about our upcoming conference and classes at http://www.sweathead.com Follow Mark here: http://www.instagram.com/markpollard

To find out more about our conference The Sweathead Do-Together and my upcoming masterclasses in Africa and the Middle East, visit: http://www.sweathead.com Follow me on Instagram: http://www.instagram.com/markpollard

Watch this on the new Sweathead YouTube channel: https://youtu.be/cqUmFaJ6Af4 It's part of our new series Brains On Brands. Sydney Sweeney and American Eagle dropped one of the most talked-about ads of the year. In this video, we break down why the campaign is controversial what it says about celebrity marketing, and what strategists, creatives, and brands can learn from it. Featuring: Amira Barger - EVP, Edelman http://www.instagram.com/amirabarger Anastasia Kārkliņa Gabriel - Culture Expert http://www.instagram.com/anastasiakgabriel  Lola Bakare - CMO Advisor http://www.instagram.com/titilola  For more Sweathead:  - Strategy classes and ebooks http://www.sweathead.com  - Instagram http://www.instagram.com/sweathead  - Mark Pollard on Instagram http://www.instagram.com/markpollard 

Many thanks to Chris Do from The Futur and Rakaa from Dilated Peoples from this impromptu walk around Los Angeles. You can find them here: http://www.instagram.com/thechrisdo http://www.instagram.com/therealrakaa Come to our annual conference --> The Sweathead Do-Together happens online and in Chicago and New York this November, 2025: https://sweathead.com/the-sweathead-do-together/ My newish YouTube channel: https://www.youtube.com/@markpollardstrategyfriend Follow along on Instagram: http://www.instagram.com/markpollard http://www.instagram.com/sweathead

Follow along for the real-time version of these: http://www.instagram.com/markpollard

Find out about our upcoming summer camp and masterclasses at http://www.sweathead.com Follow us at http://www.instagram.com/markpollard http://www.instagram.com/sweathead

For details about our upcoming classes, visit: http://www.sweathead.com Chicago, NYC, Barcelona, Madrid, Lisbon, Amsterdam, Bucharest, Prague, and more. Find Mark here: http://www.instagram.com/markpollard

Watch us discuss all of this here on YouTube: https://youtu.be/IAp_TsXrG7Q?si=OeGELRvjHM8FPNG9 - The USA vs the UK - US clients vs UK clients - Doing creative work in Corporate America - The good and not good things about New York City Strategy events and classes: http://www.sweathead.com

This interview comes from Part 2 of my YouTube series about surviving New York City, especially the Corporate America parts. Jason has worked at Energy BBDO, Huge, and Amazon. He recently documented his leaving of Amazon. We discuss: - Why he did this - What he's learned from working in NYC - Being an introvert in Corporate America And more. Watch us discuss all of this on The High Line: https://youtu.be/IAp_TsXrG7Q?si=OeGELRvjHM8FPNG9 Jason: http://www.instagram.com/jason_swet Mark: http://www.instagram.com/markpollard Strategy events and classes: http://www.sweathead.com

Watch my first raw travel YouTube video here: https://www.youtube.com/watch?v=0josxmlLCKU&t=1437s It features strategists and friends Julian Cole and Jack Appleby. I also take you on a tour of NYC and share what the city has taught me. Julian: https://www.instagram.com/juliancole.strategy/ Jack: https://www.instagram.com/jackapplebyny/ Mark: http://www.instagram.com/markpollard Strategy training (including our events in LATAM in March/April 2025): http://www.sweathead.com

Lee Ci En and Amy Daroukakis have been collecting trend reports in a Google for years now. You've probably fiended for access :) The thing is, trends can be useful but a lot of trend reports are not. In this episode, we discuss: - 7 trends they think we need to pay attention to, - What's wrong with the trend report industry, - And the projects both are involved with. Amy Daroukakis, Founder, Culture Concierge https://www.linkedin.com/in/amydaroukakis/ Lee Ci En, Media Strategist at Publicis Groupe https://www.linkedin.com/in/lee-ci-en/ Strategy ebooks and training: http://www.sweathead.com Mark Pollard http://www.instagram.com/markpollard

In this episode, I reflect about some of the countries I visited in 2024 - from The Maldives to Saudi Arabia. I also talk about the mindset required to reach clarity, big personal reflections, and my upcoming attempt at YouTube. Read about clarity here: https://mailchi.mp/sweathead/clarity-on-a-page https://mailchi.mp/sweathead/what-is-this-mood The one-page documents are in Best Strategists Club: https://www.instagram.com/markpollard/ Find details about our LATAM events in March and April and other training here: http://www.sweathead.com

I'm in Riyadh this week. It's my first time. I'm here for a new creator conference called Impaq Makers. It's run by the Ministry of Media. I spent a few days exploring the city and speaking to people. But a strategist friend Faisal Alshareef told me about a big YouTube channel here called Thmanyah. I asked if I could meet them and interview them. Faisal made it happen. Thmanyah have a Guinness World Record for the most-viewed YouTube video but, if you're like me, I bet you've never seen it. One of Thmanyah's public faces is Omar Almoran. He hosts a weekly news podcast called the Alfajr Podcast. In this episode, recorded in the Thmanyah office, I try to understand the kinds of change happening in Saudi Arabia as well as their scale and pace. You can find Omar here: https://www.linkedin.com/in/omar-alomran-kfupm/ Follow me here: http://www.instagram.com/markpollard Strategy classes are here: http://www.sweathead.com

Felipe Tomaz is Associate Professor of Marketing at the Saïd Business School at University of Oxford. He's about to publish a paper in the Journal of Marketing after analyzing 1,000 campaigns and a million customer journeys via Kantar and Wavemaker. With this paper, he'll be showing that "not all reach is created equal" as well as how few campaigns are actually effective. I invited Tom Roach to join me for this chat. Links Felipe: https://www.linkedin.com/in/drfelipethomaz Tom: https://www.linkedin.com/in/tom-roach-5b468026/ Mark: http://www.instagram.com/markpollard For strategy training, check out http://www.sweathead.com

Ipsita Das often reaches millions of people every month. While she was studying media and psychology at he New School, her Instagram account started to pop. Now, she works with tens of people every week. She tries to help them with the thoughts in their minds that are holding them back. In this episode, we discuss the five issues Ipsita hears about more. Ipsita will be teaching at our 2024 Sweathead Do-Together. Find tickets at http://www.sweathead.com. Links: Ipsita: https://www.instagram.com/helloipsita/ Mark: http://www.instagram.com/markpollard