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Bad inventory management can quietly destroy an ecommerce business. In this episode of Winning With Shopify, we look at how overstocking, stockouts, late purchase orders and poor inventory planning can tie up cash and destroy profit margins – and how AI could help ecommerce brands make better inventory decisions. We explore Sage Copilot and the Retail Intelligence Agent, looking at how AI can help merchants identify inventory issues, improve reorder timing and make better decisions without relying entirely on spreadsheets and gut instinct. You'll also learn why your inventory strategy needs to connect with your marketing, pricing and profitability – particularly during high-demand periods like Black Friday. In this episode: How inventory mistakes can destroy ecommerce cash flowWhy overstocking and discounting can destroy profit marginsHow AI can improve inventory managementWhat Sage Copilot and the Retail Intelligence Agent can doWhy your inventory levels need to connect with your marketing strategyCan AI replace spreadsheets and gut instinct?How to improve inventory planning for Black FridayHow to prevent stockouts and improve reorder timingWhy late purchase orders can create cash flow problemsThe importance of accurate inventory data across multiple warehousesWhy discounting your bestsellers can sometimes be a mistakeHow to connect inventory, pricing and profitabilityIf you're running a Shopify store and want to avoid tying up cash in the wrong stock, this episode looks at how better inventory planning and AI can help you make smarter decisions. Timestamps: (00:00) - How Inventory Mistakes Can Destroy Your Cash Flow(02:08) - How Overstocking and Discounts Destroy Profit Margins(03:06) - How AI Can Improve Inventory Management(03:41) - Sage Copilot and the Retail Intelligence Agent(04:49) - Connecting Inventory Levels With Your Marketing Strategy(06:24) - Can AI Replace Spreadsheets and Gut Instinct?(06:54) - AI Inventory Planning for Black Friday(09:20) - Preventing Stockouts and Improving Reorder Timing(10:47) - Late Purchase Orders and Cash Flow Problems(11:17) - Accurate Inventory Data Across Multiple Warehouses(12:20) - Why Discounting Your Bestsellers Can Be a Mistake(13:04) - Connecting Inventory, Pricing and Profitability(15:11) - Final Thoughts and Inventory Planner Resources Exclusive listener offers: ⁠⁠⁠⁠⁠Ships-A-Lot⁠⁠⁠⁠⁠ - Improve fulfilment costs and find hidden shipping margin leaks. ⁠⁠⁠⁠⁠Inventory Planner⁠⁠⁠⁠⁠ - Free seven-day inventory bootcamp. ⁠⁠⁠⁠⁠Omnisend⁠⁠⁠⁠⁠ - 30% off paid plans for three months with code WINNINGWITHOMNISEND. ⁠⁠⁠⁠⁠Yoast⁠⁠⁠⁠⁠ - 15% off Shopify and WordPress with code WWS. ⁠⁠⁠⁠Easygift⁠ - ⁠⁠⁠Extended 35-day free trial with code: WWS Follow Winning With Shopify for practical ecommerce growth strategies, Shopify advice, AI insights and real-world lessons for building and scaling online brands.

What actually happens behind the scenes when a Shopify brand scales to $20M+? In this episode of Winning With Shopify, Paul from Rebel Cheese takes us behind the scenes of scaling a fast-growing ecommerce brand and the technology, fulfilment and operational challenges that come with it. From managing perishable products and complex shipping requirements to building a Shopify tech stack that connects Shopify, Klaviyo, ShipStation and Odoo, this episode looks at the systems required to support a growing ecommerce business. You'll also learn how Rebel Cheese approaches testing new Shopify apps without putting the live store at risk, how they manage split shipping and scheduled delivery, and how inventory forecasting and production planning become increasingly important as a brand grows. In this episode: The biggest challenges that come with scaling a Shopify brandHow Rebel Cheese has grown to a $20M+ ecommerce businessManaging perishable products and customer delivery expectationsBuilding a Shopify tech stack that can support rapid growthHow Shopify, Klaviyo, ShipStation and Odoo work togetherHow to test Shopify apps without breaking your storeSolving split shipping and complex fulfilment challengesWhy 75% of holiday orders used scheduled deliveryHow inventory forecasting and production planning work at scaleWhy the technology and operational requirements of ecommerce change as you growIf you're growing a Shopify store and starting to experience more complex fulfilment, inventory or technology challenges, this episode offers a behind-the-scenes look at what it takes to build the systems needed to scale. Timestamps: (00:00) - The Challenges of Scaling a Shopify Brand(00:43) - Rebel Cheese's $20M+ Growth Story(01:37) - Managing Perishable Shipping and Customer Communication(03:15) - Building a Shopify Tech Stack and Supplier Relationships(09:42) - Connecting Klaviyo, Shopify, ShipStation and Odoo(11:17) - How to Test Shopify Apps Without Breaking Your Store(17:23) - Solving Split Shipping and Fulfillment Challenges(22:47) - Why 75% of Holiday Orders Used Scheduled Delivery(26:50) - Inventory Forecasting and Production Planning(30:01) - Outro Exclusive listener offers: ⁠⁠⁠⁠⁠Ships-A-Lot⁠⁠⁠⁠⁠ - Improve fulfilment costs and find hidden shipping margin leaks. ⁠⁠⁠⁠⁠Inventory Planner⁠⁠⁠⁠⁠ - Free seven-day inventory bootcamp. ⁠⁠⁠⁠⁠Omnisend⁠⁠⁠⁠⁠ - 30% off paid plans for three months with code WINNINGWITHOMNISEND. ⁠⁠⁠⁠⁠Yoast⁠⁠⁠⁠⁠ - 15% off Shopify and WordPress with code WWS. ⁠⁠⁠⁠Easygift⁠ - ⁠⁠⁠Extended 35-day free trial with code: WWS Rebel Cheese Socials - Instagram: @rebel.cheese  Facebook: Rebel Cheese Facebook Page TikTok: @rebel.cheese   Rebel Cheese Linktree Follow Winning With Shopify for practical ecommerce growth strategies, real-world case studies and actionable advice for building and scaling online brands.

What if you could acquire a new customer for just £4 and generate more than £500 in lifetime value? In this episode of Winning With Shopify, Nick breaks down one of the most powerful ecommerce marketing funnels he has experienced across 19 years in marketing and PPC. From TV and press advertising to PPC, high-converting landing pages, free products and subscriptions, this funnel was designed to acquire customers at a low cost and then maximise their lifetime value. Nick explains how the funnel worked, why it was so effective and what ecommerce brands can learn from the strategy today. In this episode: How a £4 customer acquisition cost was achievedHow customers were turned into £500+ lifetime-value buyersHow TV, press and PPC worked together to acquire customersWhy dedicated landing pages can outperform traditional ecommerce websitesHow free products can be used to acquire new customersHow first-time buyers were turned into subscribersWhy subscriptions can dramatically increase customer lifetime valueHow PPC campaigns were optimised for profitabilityWhy a one-product ecommerce strategy can workWhy giving customers more choice and adding more upsells actually reduced revenueIf you're looking for ways to acquire customers more efficiently, increase repeat purchases and build a more profitable ecommerce funnel, this episode breaks down a real-world strategy that delivered exceptional results. Timestamps: (00:00) - £4 Customer Acquisition & £500 Lifetime Value (00:44) - The Ecommerce Funnel Behind the Results (01:27) - TV, Press & PPC Customer Acquisition (03:32) - High-Converting Ecommerce Landing Pages (04:56) - Turning Free-Product Buyers Into Subscribers (06:21) - Growing Customer Lifetime Value to £500+ (07:30) - Optimizing PPC Campaigns for Profitability (08:18) - Subscription Strategies for Ecommerce Brands (09:56) - Why Subscriptions Drive Repeat Purchases (10:47) - The One-Product Ecommerce Strategy (11:39) - Why More Upsells Reduced Revenue Exclusive listener offers: ⁠⁠⁠⁠⁠Ships-A-Lot⁠⁠⁠⁠⁠ - Improve fulfilment costs and find hidden shipping margin leaks. ⁠⁠⁠⁠⁠Inventory Planner⁠⁠⁠⁠⁠ - Free seven-day inventory bootcamp. ⁠⁠⁠⁠⁠Omnisend⁠⁠⁠⁠⁠ - 30% off paid plans for three months with code WINNINGWITHOMNISEND. ⁠⁠⁠⁠⁠Yoast⁠⁠⁠⁠⁠ - 15% off Shopify and WordPress with code WWS. ⁠⁠⁠⁠Easygift⁠ - ⁠⁠⁠Extended 35-day free trial with code: WWS Follow Winning With Shopify for practical ecommerce growth strategies, real-world case studies and actionable advice for acquiring customers, increasing lifetime value and scaling online brands.

Are AI visibility tools actually telling you the truth? In this episode of Winning With Shopify, Nick explains why many AI visibility reports can't be trusted and reveals three platforms ecommerce brands can use to get more accurate data on how AI is impacting their website, traffic and revenue. We look at Google Search Console, Bing Webmaster Tools and Google Analytics 4 (GA4), including what each platform can tell you about AI impressions, citations, website traffic and conversions. You'll learn how to track AI performance by country and device, understand AI grounding queries, identify which pages are appearing in AI results and connect AI-driven traffic with actual ecommerce revenue. In this episode: Why many AI visibility reports can't be trustedHow to use Google Search Console to track AI performanceHow to identify AI impressions and the pages appearing in AI resultsHow to analyse AI visibility by country and deviceHow Bing Webmaster Tools can reveal AI performance dataWhat AI grounding queries are and why they matterHow to track AI citations and share of voiceHow to use GA4 to measure AI-driven traffic and revenueWhy AI visibility matters for ecommerce brandsHow AI is changing Google Search and ShoppingWhy brands should focus on real performance data rather than estimated AI visibilityIf you're trying to understand whether AI is actually driving traffic, customers and revenue to your ecommerce store, this episode shows you where to find the data and how to start measuring your AI performance properly. Timestamps: (00:00) - Why AI Visibility Reports Can't Be Trusted(01:26) - Tool #1: Google Search Console for AI Tracking(02:04) - How to Track AI Impressions and Website Pages(03:43) - Tracking AI Visibility by Country and Device(06:17) - Tool #2: Bing Webmaster Tools AI Performance(08:33) - Understanding AI Grounding Queries(11:39) - Tracking AI Citations and Share of Voice(13:21) - Tool #3: Google Analytics 4 (GA4) for AI Revenue(14:46) - Why AI Visibility Matters for Ecommerce(16:10) - How AI Is Changing Google Search and Shopping(17:43) - Final Thoughts on AI Performance Tracking Exclusive listener offers: ⁠⁠⁠⁠Ships-A-Lot⁠⁠⁠⁠ - Improve fulfilment costs and find hidden shipping margin leaks. ⁠⁠⁠⁠Inventory Planner⁠⁠⁠⁠ - Free seven-day inventory bootcamp. ⁠⁠⁠⁠Omnisend⁠⁠⁠⁠ - 30% off paid plans for three months with code WINNINGWITHOMNISEND. ⁠⁠⁠⁠Yoast⁠⁠⁠⁠ - 15% off Shopify and WordPress with code WWS. ⁠⁠⁠Easygift⁠ - ⁠⁠Extended 35-day free trial with code: WWS Follow Winning With Shopify for practical ecommerce growth strategies, Shopify advice, AI insights and real-world tactics for growing online brands.

Why do some ecommerce brands feel instantly trustworthy, while others make customers hesitate before buying? In this episode of Winning With Shopify, Nick breaks down how ecommerce brands can build customer trust at every stage of the buying journey — from the first impression and product photography to reviews, transparency, customer support and what happens after the sale. Trust isn't just about adding a few reviews to your Shopify store. Customers need to feel confident that your products are genuine, your brand is credible, their order will arrive and you'll be there if something goes wrong. You'll learn how to: Create a stronger first impression across your entire websiteUse product photography to remove customer uncertaintyTurn customer reviews into powerful trust signalsBuild consistency across your website, social media and customer experienceProve why customers should trust your brand rather than simply telling themUse product demos and after-sales support to reinforce buying decisionsBuild trust without making your brand boringUse your community and user-generated content as social proofBe more transparent about delivery, returns and stockMake customer support easier to accessIf you're getting traffic to your Shopify store but customers aren't converting, a lack of trust could be one of the biggest barriers. This episode looks at the practical changes you can make to give customers more confidence — and ultimately turn more visitors into buyers. Timestamps: (00:00) - How Ecommerce Brands Build Customer Trust (01:13) - Fix Your Brand's First Impression (02:36) - Stop Focusing Only on Your Homepage (04:20) - Product Photography That Actually Builds Trust (07:38) - Why Customer Reviews Are So Important (09:56) - Consistency Builds Trust & Conversions (11:05) - Prove Why Customers Should Trust Your Brand (13:03) - Product Demos & After-Sales Support (14:09) - Don't Make Your Brand Boring (15:40) - Use Your Community to Build Trust (18:19) - Why Transparency Matters in Ecommerce (19:41) - Delivery, Returns & Stock Transparency (21:15) - Make Customer Support Easy to Access (21:44) - Final Takeaway Exclusive listener offers: ⁠⁠⁠Ships-A-Lot⁠⁠⁠ - Improve fulfilment costs and find hidden shipping margin leaks. ⁠⁠⁠Inventory Planner⁠⁠⁠ - Free seven-day inventory bootcamp. ⁠⁠⁠Omnisend⁠⁠⁠ - 30% off paid plans for three months with code WINNINGWITHOMNISEND. ⁠⁠⁠Yoast⁠⁠⁠ - 15% off Shopify and WordPress with code WWS. ⁠⁠Easygift⁠ - ⁠Extended 35-day free trial with code: WWS Follow Winning With Shopify for practical ecommerce growth advice, real-world strategies and actionable tips for building and scaling online brands.

What actually happens when you change the things that matter on your Shopify store? In this episode of Winning With Shopify, Nick breaks down five real CRO tests, the results they produced and what Shopify merchants can learn from them. These aren't generic CRO tips. We're looking at changes that generated results ranging from $45K to $600K, including subscription changes, payment options, urgency, mobile navigation and search. You'll also learn why conversion rate alone can be misleading, how tools like Microsoft Clarity and heatmaps can uncover opportunities, and why CRO improvements can have an impact beyond sales — including your SEO. In this episode: How a subscription change generated an additional $45KWhy a payment change was worth $400KWhy you shouldn't blindly chase a higher conversion rateHow a simple urgency change generated $55KWhat a mobile navigation change delivered $160K in additional valueHow to use heatmaps and Microsoft Clarity to find CRO opportunitiesWhy improving conversion rate can also benefit SEOThe $600K search change and what it tells us about ecommerce UXIf you're driving traffic to a Shopify store but want to get more sales from the visitors you're already paying for, this episode breaks down where to look and what to test. Timestamps: (00:00) - 5 Real Shopify CRO Tests & Results(02:50) - CRO Test #1: The $45K Subscription Change(07:20) - CRO Test #2: The $400K Payment Change(14:30) - Why Conversion Rate Can Be Misleading(18:20) - CRO Test #3: The $55K Urgency Change(23:50) - CRO Test #4: The $160K Mobile Navigation Change(27:30) - Heatmaps & Microsoft Clarity for CRO(32:00) - Why CRO Can Also Improve SEO(38:00) - CRO Test #5: The $600K Search Change Follow Winning With Shopify for practical ecommerce growth advice, real-world tests and strategies for building and scaling online brands. Exclusive listener offers: ⁠⁠⁠Ships-A-Lot⁠⁠⁠ - Improve fulfilment costs and find hidden shipping margin leaks. ⁠⁠⁠Inventory Planner⁠⁠⁠ - Free seven-day inventory bootcamp. ⁠⁠⁠Omnisend⁠⁠⁠ - 30% off paid plans for three months with code WINNINGWITHOMNISEND. ⁠⁠⁠Yoast⁠⁠⁠ - 15% off Shopify and WordPress with code WWS. ⁠⁠Easygift⁠ - ⁠Extended 35-day free trial with code: WWS Adam Pearce -  https://www.linkedin.com/in/shopifyexpertadampearce/ https://www.linkedin.com/company/blend-commerce-shopify-cro-agency https://www.linkedin.com/company/the-ecom-collab-club/ https://www.youtube.com/@blendcommerce

Black Friday is coming — but is your Shopify store actually ready? In this episode of Winning With Shopify, Nick shares three AI prompts that Shopify merchants can use to prepare for Black Friday and uncover problems before the biggest shopping weekend of the year. Rather than using AI to write another Black Friday email, these prompts are designed to make AI analyse your ecommerce data, find weaknesses and identify where you're potentially leaving money on the table. You'll learn how to use AI to: Run a BFCM Readiness Check and identify the biggest things you need to fix before Black FridayFind your biggest revenue leaks before Q4Run an Automation Stress Test to see whether your email marketing is ready for increased trafficIdentify the biggest Black Friday email mistakes brands makeUnderstand why discounting can destroy your profit even when sales and revenue increaseThink differently about the long-term value of customers acquired during Black FridayAvoid simply copying your competitors' Black Friday offersPlan what happens after the Black Friday purchaseFocus on profit rather than getting distracted by record revenueSponsored by Omnisend Omnisend helps ecommerce brands grow through email and SMS marketing, automation and segmentation. Use it to build the campaigns and automated customer journeys that can turn Black Friday shoppers into repeat customers. Find out more about Omnisend and get 30% off paid plans for three months with code WINNINGWITHOMNISEND. Exclusive listener offers:⁠ ⁠⁠⁠Ships-A-Lot⁠⁠⁠ - Improve fulfilment costs and find hidden shipping margin leaks. ⁠⁠⁠Inventory Planner⁠⁠⁠ - Free seven-day inventory bootcamp. ⁠⁠⁠Omnisend⁠⁠⁠ - 30% off paid plans for three months with code WINNINGWITHOMNISEND. ⁠⁠⁠Yoast⁠⁠⁠ - 15% off Shopify and WordPress with code WWS. ⁠⁠Easygift⁠ - ⁠Extended 35-day free trial with code: WWS Timestamps: (00:00) - 3 AI Prompts for Black Friday(01:59) - AI Prompt #1: BFCM Readiness Check(03:00) - AI Prompt #2: Find Revenue Leaks(04:14) - AI Prompt #3: Automation Stress Test(05:37) - Biggest Black Friday Email Mistakes(07:07) - Why Discounting Can Destroy Profit(07:42) - The Problem With Black Friday Customers(09:56) - Stop Copying Competitors' Black Friday Offers(10:53) - Why Post-Purchase Planning Matters(11:46) - Profit vs Revenue During Black Friday Follow Winning With Shopify for practical ecommerce growth advice, founder stories and strategies for building better online brands.

Yoast has just passed 1 billion downloads. But what can Shopify merchants actually learn from one of the biggest SEO tools in the world? In this episode of Winning With Shopify, Nick is joined by Yoast to break down what Shopify brands need to know about SEO in 2026 — from search intent and technical SEO to AI search and the future of discovery. Check out the guide: https://yoast.com/help/guide-for-yoast-seo-for-shopify/ SEO has changed. It is no longer just about adding keywords to pages and hoping for rankings. Search engines, AI tools and customers are becoming better at understanding brands, products and intent — meaning Shopify merchants need a stronger foundation than ever. You’ll learn: Why SEO is still one of the biggest growth opportunities for Shopify brands.What 1 billion+ downloads says about the importance of SEO foundations.Why Shopify SEO is about more than just keywords.The search intent mistake many ecommerce brands make.How Yoast helps Shopify merchants improve their SEO.How AI is changing search and what brands need to prepare for.The technical Shopify SEO issues merchants often overlook.Why URL structure matters and the Shopify problems you should fix.How to use AI to improve your SEO workflow.The SEO fixes every Shopify merchant should prioritise. Whether you are trying to grow organic traffic, improve product visibility or prepare your store for AI-driven search, this episode breaks down the practical SEO changes Shopify brands should be making now. Sponsored by Yoast Yoast helps Shopify merchants build stronger SEO foundations with tools that support optimisation, structured data, technical SEO and content improvements. Learn more about Yoast SEO for Shopify and how it can help improve your store’s search visibility. Exclusive listener offers: Ships-A-Lot - Improve fulfilment costs and find hidden shipping margin leaks. Inventory Planner - Free seven-day inventory bootcamp. Omnisend - 30% off paid plans for three months with code WINNINGWITHOMNISEND. Yoast - 15% off Shopify and WordPress with code WWS. 506 - Extended 30-day free trial on any of their three Shopify apps with code WWS. Timestamps: (00:00) - Why Shopify Stores Need Better SEO (00:44) - The SEO App With 1 Billion+ Downloads (02:28) - Shopify SEO Is More Than Keywords (03:11) - The SEO Search Intent Mistake Brands Make (06:00) - How Yoast Helps With Shopify SEO (07:58) - AI Is Changing SEO & Search (08:53) - Technical Shopify SEO You Can't Ignore (11:18) - A Shopify URL Problem You Should Fix (13:13) - Using AI to Improve Your Shopify SEO (15:12) - SEO Fixes Every Shopify Merchant Should Make Follow Winning With Shopify for practical ecommerce growth advice every Tuesday and Friday. About Winning With Shopify Winning With Shopify is powered by Winning With Shopify, helping ecommerce brands grow through practical Shopify strategies, expert interviews and actionable advice. Spec Digital is a PPC & SEO agency helping ecommerce brands grow through performance marketing.

Water is one of the most commoditised products on the planet. So how did Liquid Death build a $1.4B business by breaking almost every branding rule? In this episode of Winning With Shopify, Nick breaks down the branding strategy behind Liquid Death and what ecommerce businesses can learn from a brand that turned something as ordinary as water into a product people recognise, talk about and want to be associated with. From its unconventional name and packaging to its influencer strategy and approach to attention, Liquid Death has built a brand that looks and behaves very differently from traditional bottled water companies. You'll learn: How Liquid Death reinvented the way water is marketedWhy their branding is so different from traditional water brandsHow packaging became a marketing channelWhy attention can be more valuable than traditional product marketingHow Liquid Death approaches influencer marketingThe evidence behind the brand's successHow to work out whether your customers actually care about your brandHow to make a boring or commoditised product excitingThe biggest branding lesson Shopify and ecommerce businesses can take from Liquid DeathThe bigger question is one every ecommerce founder should be asking: when almost anyone can copy your product, what makes customers choose your brand? Exclusive listener offers: ⁠Ships-A-Lot⁠ - Improve fulfilment costs and find hidden shipping margin leaks. ⁠Inventory Planner⁠ - Free seven-day inventory bootcamp. ⁠Omnisend⁠ - 30% off paid plans for three months with code WINNINGWITHOMNISEND. ⁠Yoast⁠ - 15% off Shopify and WordPress with code WWS. ⁠506⁠ - Extended 30-day free trial on any of their three Shopify apps with code WWS. Timestamps: (00:00) - How Liquid Death Reinvented Water (01:18) - The $1.4 Billion Liquid Death Brand (02:32) - Why Liquid Death's Branding Is So Different (04:36) - How Packaging Became Their Marketing (07:36) - Attention vs Traditional Product Marketing (08:54) - Liquid Death's Influencer Strategy (11:10) - Evidence Behind the Brand's Success (12:07) - Do Your Customers Actually Like Your Brand? (14:21) - How to Make a Boring Product Exciting (15:07) - The Branding Lesson for Ecommerce Businesses Follow Winning With Shopify for practical ecommerce growth advice every Tuesday and Friday. About Winning With Shopify Winning With Shopify is powered by Winning With Shopify, helping ecommerce brands grow through practical Shopify strategies, expert interviews and actionable advice. Spec Digital is a PPC & SEO agency helping ecommerce brands grow through performance marketing.

TikTok Shop is changing ecommerce. Brands can now take customers from discovery to purchase without them ever leaving TikTok - creating a completely different way to acquire customers, build social proof and generate sales. In this episode of Winning With Shopify, Nick is joined by Ben from Peregrine Commerce to break down how TikTok Shop actually works, why so many Shopify brands are still ignoring it, and what brands need to know before making TikTok Shop part of their ecommerce strategy. From affiliate marketing and creator partnerships to fulfilment, Shopify integration, content and unit economics, Ben explains what it really takes to make TikTok Shop work as a serious sales channel - rather than treating it as another social media experiment. You’ll learn: Why TikTok Shop works as a flywheel and how sales, reviews and creators can compound growthWhy so many brands are still ignoring TikTok ShopHow TikTok Shop affiliate marketing works and how brands can attract creatorsWhich products are best suited to TikTok ShopWhy most brands fail when they launch on TikTok ShopHow TikTok Shop fulfilment works and how it connects with ShopifyWhen your brand should expand into TikTok ShopWhy TikTok Shop shouldn't be treated as a side projectHow to adapt your existing content for TikTok ShopHow to decide whether your target customer is actually on TikTokHow to think about TikTok Shop profit margins and unit economicsConnect with Ben & Peregrine Commerce: Email: [email protected] Website: Peregrine Commerce TikTok Shop: Peregrine Commerce TikTok Shop Exclusive listener offers: Ships-A-Lot - Improve fulfilment costs and find hidden shipping margin leaks. Inventory Planner - Free seven-day inventory bootcamp. Omnisend - 30% off paid plans for three months with code WINNINGWITHOMNISEND. Yoast - 15% off Shopify and WordPress with code WWS. 506 - Extended 30-day free trial on any of their three Shopify apps with code WWS. Follow Winning With Shopify for practical ecommerce growth advice every Tuesday and Friday. About Winning With Shopify Winning With Shopify is powered by Winning With Shopify, helping ecommerce brands grow through practical Shopify strategies, expert interviews and actionable advice. Spec Digital is a PPC & SEO agency helping ecommerce brands grow through performance marketing. Timestamps: (00:00) - Why TikTok Shop Is a Flywheel (01:28) - Why Brands Are Still Ignoring TikTok Shop (02:51) - From Ecommerce Founder to TikTok Shop Expert (04:21) - Building an Omnichannel Ecommerce Brand (06:35) - How TikTok Shop Affiliate Marketing Works (08:19) - Why Sales & Reviews Attract More Affiliates (10:54) - What Products Actually Work on TikTok Shop? (12:04) - Why Most Brands Fail on TikTok Shop (16:40) - TikTok Shop Fulfillment & Shopify Integration (19:26) - When Should Your Brand Expand to TikTok Shop? (22:06) - Why TikTok Shop Shouldn't Be a Side Project (23:14) - Connecting TikTok Shop With Shopify (25:15) - Adapting Your Content for TikTok (27:00) - Is Your Target Customer Really on TikTok? (29:05) - TikTok Shop Profit Margins & Unit Economics

Black Friday can create record sales for Shopify brands — but it can also quietly destroy your profit. After 19 peak ecommerce seasons, Nick breaks down the biggest Black Friday mistake many brands make: focusing on revenue growth without understanding the true cost of discounting. A 20% discount might look like a simple way to increase conversions, but the impact goes much deeper. It affects your margins, your ROAS targets, your average order value, your fulfilment workload and even the long-term value of the customers you acquire. In this episode of Winning With Shopify, Nick uses real ecommerce maths to show why discounting can completely change the economics of your business — and why more sales doesn't always mean more profit. You’ll learn: Why a 20% discount can reduce your profit far more than expectedThe real impact of Black Friday discounts on gross marginHow Google Ads and Meta Ads costs change the maths behind promotionsWhy your usual ROAS target may no longer work during Black FridayHow discount-acquired customers can impact long-term profitabilityBetter alternatives to heavy discountingHow to create Black Friday offers that protect margin while still driving salesThe 5-point checklist every Shopify brand should complete before discounting The biggest Black Friday mistake? Many brands assume a 20% discount means they simply need 20% more sales to make up the difference. But discounts don't just reduce revenue — they change your entire acquisition model. Once you factor in product margins, advertising costs, fulfilment and customer lifetime value, a successful-looking Black Friday campaign can actually leave your business less profitable. Nick also shares alternative strategies including bundles, rewards, tiered offers, exclusives and value-added incentives that help brands compete during peak season without simply racing to the biggest discount. In this episode:(00:00) - Why 20% Off Can Destroy Your Profit(02:26) - The Black Friday Profit Maths(05:05) - Adding Google & Meta Ad Costs(07:02) - How Discounts Affect AOV & ROAS(10:11) - How to Protect Profit During Black Friday(12:33) - The Problem With Discount-Acquired Customers(15:12) - Better Alternatives to Heavy Discounts(18:24) - Rewards, Bundles & Tiered Offers(21:20) - 3 Principles for a Profitable Black Friday(22:24) - 5-Point Black Friday Profit Checklist Follow Winning With Shopify for practical ecommerce growth strategies, Shopify marketing advice and expert conversations designed to help brands grow more profitably. Exclusive listener offers:Ships-A-Lot - Improve fulfilment costs and find hidden shipping margin leaks.Inventory Planner - Free seven-day inventory bootcamp.Omnisend - 30% off paid plans for three months with code WINNINGWITHOMNISEND.Yoast - 15% off Shopify and WordPress with code WWS.506 - Extended 30-day free trial on Shopify apps with code WWS. About Winning With ShopifyWinning With Shopify is a podcast for Shopify founders, ecommerce leaders and marketers, covering practical strategies for growing an online store. Spec Digital is a PPC & SEO agency helping ecommerce brands grow through performance marketing.

What if you could build a 7-figure Shopify brand without building a 50-person team? In this episode of Winning With Shopify, Nick is joined by Phil Atkinson, founder of Greenphones, to reveal how AI and automation are changing the way ecommerce businesses operate — from analytics and Google Ads to marketing, research and customer service. Phil has built a radically lean ecommerce operation, using AI as a team of specialised “employees” with different roles, access to business data and the tools needed to analyse performance and help run the business. Rather than simply using AI to write content, this episode explores what happens when you start giving AI access to the systems and information that actually run an ecommerce business — and whether one person can use AI to compete with much larger teams. You’ll learn: How to build AI employees for specific ecommerce rolesWhy Phil started using AI throughout his businessHow AI can analyse business data and improve decision-makingWhether AI can actually manage and optimise Google AdsWhat AI can replace — and what it can'tHow AI is changing the used-phone industryHow to use AI for marketing, research and advertisingWhether AI customer service is good enough for ecommerceHow Shopify brands should start implementing AI If you're a Shopify founder, ecommerce manager or marketer trying to understand how AI can save time, improve decision-making and help a smaller team compete with much larger businesses, this episode is for you. Connect with Phil Atkinson:Website - philatkinson.comLinkedIn - Phil Atkinson Greenphones:Website - greenphones.noInstagram - @greenphonesFacebook - Greenphones In this episode:(00:00) – Building AI Employees for Ecommerce(02:57) – Why He Started Using AI in His Business(03:27) – Creating AI Employees for Analytics(04:34) – Building an AI Team With Different Roles(07:44) – Giving AI Employees Access to Business Tools(09:11) – Can AI Manage and Optimize Google Ads?(11:02) – What AI Can—and Can't—Replace(17:02) – How AI Is Changing the Used-Phone Industry(21:13) – Using AI for Marketing, Research & Advertising(22:57) – The Jobs AI Still Can't Do(25:39) – AI Customer Service: Is It Good Enough?(28:37) – How Businesses Should Start Implementing AI Follow Winning With Shopify for practical ecommerce growth strategies, Shopify marketing advice, AI insights and expert conversations designed to help Shopify brands grow more profitably. Exclusive listener offers:Ships-A-Lot - Improve fulfilment costs and find hidden shipping margin leaks.Inventory Planner - Free seven-day inventory bootcamp.Omnisend - 30% off paid plans for three months with code WINNINGWITHOMNISEND.Yoast - 15% off Shopify and WordPress with code WWS.506 - Extended 30-day free trial on Shopify apps with code WWS. About Winning With ShopifyWinning With Shopify is a podcast for Shopify founders, ecommerce leaders and marketers, covering practical strategies for growing an online store. Spec Digital is a PPC & SEO agency helping ecommerce brands grow through performance marketing.

If I had to build a Shopify brand from scratch today, I would do almost everything differently. Ecommerce has changed. Customer acquisition is more expensive, competition is everywhere, AI is changing how people discover products and the brands that win are no longer just the ones with the best products — they are the ones with the best systems. In this episode, Nick breaks down exactly how he would build a Shopify brand from zero in 2026, covering everything from finding the right opportunity and creating demand to building a brand that can scale profitably. This is the blueprint for building a modern ecommerce business — not just a store that generates sales, but a valuable brand with predictable growth, loyal customers and long-term potential. You’ll learn: Why you should start with the customer, not the productHow to validate demand before investing in inventory and developmentWhy distribution matters more than ever in modern ecommerceHow SEO and AI discovery should shape your strategy from day oneWhy relying purely on paid ads can make your business vulnerableHow to launch with a focused offer instead of an overwhelming product rangeWhy conversion optimisation needs to be built into your brand from the beginningHow AI can become a powerful advantage for ecommerce teamsWhy retention and customer relationships are key to profitable growthHow to build a Shopify business that someone would actually want to buyIn this episode:(00:00) - If I Started a Shopify Brand From Scratch in 2026(01:09) - 1. Start With the Customer, Not the Product(05:12) - 2. Validate Demand Before Building Anything(06:40) - 3. Build Distribution Before Inventory(09:44) - 4. Obsess Over SEO & AI Discoverability(12:04) - 5. Don't Become Dependent on Paid Ads(16:21) - 6. Launch With One Strong Hero Product(20:50) - 7. Build Conversion Into Your Brand From Day One(22:58) - 8. Make AI a Member of Your Team(25:18) - 9. Build Retention Before Chasing Scale(27:58) - 10. Build a Business Someone Wants to Buy Nick also shares the mistakes he would avoid, the channels he would prioritise and the strategies he believes will separate successful Shopify brands from everyone else over the next few years. Follow Winning With Shopify for practical ecommerce growth advice every Tuesday and Friday. Exclusive listener offers:Ships-A-Lot - Improve fulfilment costs and find hidden shipping margin leaks.Inventory Planner - Free seven-day inventory bootcamp.Omnisend - 30% off paid plans for three months with code WINNINGWITHOMNISEND.Yoast - 15% off Shopify and WordPress with code WWS.506 - Extended 30-day free trial on any of their three Shopify apps with code WWS. About Winning With ShopifyWinning With Shopify is powered by Winning With Shopify, helping ecommerce brands grow through practical Shopify strategies, expert interviews and actionable advice. Spec Digital is a PPC & SEO agency helping ecommerce brands grow through performance marketing.

SEO is changing. Shopify brands that want to grow need more than keywords — they need search engines and AI platforms to understand, trust and recommend their products. In this episode, Nick is joined by Alex Moss from Yoast to break down everything Shopify brands need to know about SEO, from the foundations of technical SEO to creating content that drives qualified organic traffic. Alex explains why successful ecommerce SEO is no longer just about rankings, and why data quality, structured information and trust signals are becoming increasingly important as search continues to evolve. You’ll learn: The SEO fundamentals every Shopify brand needs to get rightWhy technical SEO and data integrity are becoming more importantHow Shopify stores can help search engines better understand their productsWhy content strategy and topical authority matter for ecommerce growthThe biggest SEO mistakes holding Shopify brands backHow SEO is evolving alongside AI search and changing customer behaviourAlex also shares practical advice on building a stronger SEO foundation, improving website trust signals and creating a Shopify store that is easier for both customers and search engines to understand. In this episode:(00:00) - Shopify SEO mistakes and content neglect(03:45) - Fixing Shopify site structure and product discovery(06:08) - Why you need to keep updating old content(09:48) - How customer search behaviour is changing(12:01) - Word of mouth, reviews and AI search(13:48) - Links vs mentions and citations in the LLM era(16:21) - Forums, communities and building brand authority(22:21) - Is Shopify ready for AI and agentic commerce?(25:12) - How to structure product content for AI(27:51) - Brand perception in the AI era(30:52) - How to write content AI can actually use Useful resources:Why Data Integrity Is The New Technical SEO: Search Engine JournalSEO Glossary: Yoast SEO GlossaryListen to the Yoast Podcast: Yoast Podcast Follow Winning With Shopify for practical ecommerce growth advice every Tuesday and Friday. Exclusive listener offers:Ships-A-Lot - Improve fulfilment costs and find hidden shipping margin leaks.Inventory Planner - Free seven-day inventory bootcamp.Omnisend - 30% off paid plans for three months with code WINNINGWITHOMNISEND.Yoast - 15% off Shopify and WordPress with code WWS.506 - Extended 30-day free trial on any of their three Shopify apps with code WWS. About Winning With ShopifyWinning With Shopify is powered by Winning With Shopify, helping ecommerce brands grow through practical Shopify strategies, expert interviews and actionable advice. Spec Digital is a PPC & SEO agency helping ecommerce brands grow through performance marketing.

Black Friday is broken. Shopify brands can no longer win by simply offering bigger discounts — the future winners will be the brands that AI can find, understand and recommend when customers are ready to buy. Black Friday and Cyber Weekend are changing. As customers increasingly use AI shopping assistants, personalised recommendations and new search experiences to discover products, Shopify brands need a new strategy to compete. In this episode, Nick breaks down how AI will transform ecommerce sales, why the old Black Friday playbook is becoming outdated and how smarter brands are using AI to improve discovery, create better offers and turn seasonal shoppers into long-term customers. You’ll learn: How AI shopping assistants could change Black Friday and ecommerce discoveryWhy Shopify brands need to make their products easier for AI to understand and recommendHow AI can analyse customer behaviour and create personalised offersHow brands can use real-time data to improve ad creative and campaign performanceWhy the smartest Shopify brands use Black Friday as a customer acquisition opportunity, not just a discount eventHow to convert Black Friday shoppers into repeat customers after Cyber Weekend Nick also shares five tools Shopify brands can use to prepare for the biggest shopping period of the year, covering AI-powered marketing, ecommerce SEO, conversion optimisation, inventory planning and fulfilment. In this episode:(0:00) - Why Black Friday is broken for Shopify brands(2:15) - The shift from traditional discounts to AI-driven personalization(5:42) - How AI agents will handle customer shopping in 2026(8:30) - Predictive inventory: Using AI to prevent stockouts(12:10) - The "Death of the Storefront" and the rise of headless commerce(15:45) - Building a brand that survives the AI revolution(19:20) - Actionable steps to prepare your Shopify store now Follow Winning With Shopify for practical ecommerce growth advice every Tuesday and Friday. Exclusive listener offers:Ships-A-Lot - Improve fulfilment costs and find hidden shipping margin leaks.Inventory Planner - Free seven-day inventory bootcamp.Omnisend - 30% off paid plans for three months with code WINNINGWITHOMNISEND.Yoast - 15% off Shopify and WordPress with code WWS.506 - Extended 30-day free trial on any of their three Shopify apps with code WWS. About Winning With ShopifyWinning With Shopify is powered by Winning With Shopify, helping ecommerce brands grow through practical Shopify strategies, expert interviews and actionable advice. Spec Digital is a PPC & SEO agency helping ecommerce brands grow through performance marketing.