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★★★★★

4.8

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60 reviews

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Welcome to the Flow State Business Podcast. I’m a soul-led female entrepreneur and Energetics Business Coach and my mission is to help intuitively aligned coaches meet their first million dollars in their online business. I share openly on topics such as money, wealth-building energetics, and the strategies that took me from zero to multiple 7 figures in less than 3 and a half years. This podcast is filled with strategy, the teachings of flow state and proven tactics to help you think about entrepreneurship as a way of being, not just a way of doing. Infused with teaching from my 8 signature phases to get to six figures in flow, we’ll dive deep into an alchemy of topics including mindset, online business strategy, wealth creation and so much more! I share interviews with other female entrepreneurs, teachers and leaders who have found their own way to grow a successful business in flow. The solo episodes will leave you feeling ready to take inspired action, create your own flow state in business and become even more empowered to live your most authentic and abundant life. A little more about me…A few years ago I decided that I had to scratch the entrepreneurial itch. I quit my job as a tech start-up recruiter and went all in as an online coach. Along with my hubby, we created a global coaching brand, travelled the world as digital nomads with our two kids and in 3 years, grew a multi-million dollar business. It took a lot of trial and error, trying out new strategies and of course daily discipline to get this far so quickly. But after some time, the hustle got tiring. I was frustrated with my lack of progress, feeling caged by my own limiting beliefs. I didn’t want to just create another J-O-B, I desired to experience freedom. In search of freedom, I turned to the inner work and found modalities like astrology, hypnotherapy, meditation and journaling to find ME again. I discovered ways to re-shape my reality and unlock my hidden strengths - as I became my true, unapologetic self, I rapidly grew my business to 7 figures with ease. Now I incorporate these teachings into my coaching philosophy. I blend energetics with proven business principles to create massive growth for my clients. I’m a top-rated Forbes business coach and LOVE every single day in my business and life. Ready to dive in? Then start bingeing! xo Ruby

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Money without the shame: a CFO’s take with Parker Sidor

2026/10/20

Most of us avoid looking at our own numbers. We bury our heads in the sand, feel a bit of shame about it, and hope it sorts itself out. Parker Sidor is here to take all of that away. He’s a CFO, my Instagram bestie, and honestly one of the best humans I know when it comes to money, finance and making this stuff feel so much less scary. His whole thing is that it’s not that bad, everything’s fixable, and your finances are completely directional. You get to choose where they go. We talk money without the shame, why revenue isn’t profit, when you know it’s time to raise your prices, and owning exactly who you are online 🥂 👉 Follow Parker on Instagram - @yourgaycfo 👉 Parker’s services - yourgaycfo.ca 👉 Parker’s guides and resources - shop.yourgaycfo.ca 👉 Grab Parker’s free profit planning guide 👉 Shop Parker’s international resources 👉 DM me on Instagram - did this one get you to finally look at your numbers? Support the show

I audited my last 100 days. Here’s what I found.

2026/10/13

So I did something this weekend that honestly blew me away. I asked Claude to scrape my whole calendar and every sale from the last 100 days and just give me the raw data. Every coaching call, every low ticket sale, every high ticket client. The lot. And wow. Nearly two years into this model and the numbers confirmed everything I’ve been teaching you. People buying courses every single day. High ticket clients signing without me getting on a single sales call. I’m walking you through what the data showed, and why it works 👉 Grab the 100 Day Debrief - the full breakdown of my numbers 👉 Join Selling in Flow State - my workshop on selling from your energy instead of forcing another strategy 👉 DM me on Instagram - what would 100 days of daily sales do for you? Support the show

The energy work behind consistent sales

2026/10/06

Sales have felt heavy lately, haven't they. You're staring down the end of the year, thinking about Christmas and dinners and presents, and quietly wondering how it's all going to work if things don't pick up. Here's what came through for me in meditation this morning: it's not your strategy. You don't need another playbook stacked on top of the ten you've already got. It's your energy. And when I look back at every big leap I've ever made, it was never the clever move I'm grateful for. It was that I had the energy to back myself enough to make it. Let's come back to that together 🥂 👉 Join Selling in Flow State - I'll show you how to sell from your energy instead of forcing another strategy 👉 DM me on Instagram - how's your energy right now, honestly? Support the show

How to trust your intuition and actually act on it with Jackie Gillies

2026/09/29

You feel it in your bones that you're here to do big things. But then it comes to actually being seen, actually charging what you're worth, actually letting yourself be known, and something in you shrinks. I brought Jackie Gillies on for exactly this. She's a psychic medium, an original cast member of Real Housewives of Melbourne, and in over 23 years she's guided more than 50,000 people and built a multi-million dollar company led purely by intuition and authenticity. So she has zero fear around being loud, being visible, and being paid properly for her gift. We get into how she came back to her intuition after a really dark chapter, why charging for your work is not something to feel guilty about, and what she does when the critics come for her. This chat cracked something open for me, and I have a feeling it'll do the same for you. So if you've been hiding, even a little, come sit with us for this one 🤍 👉 Follow Jackie on Instagram - @jackiegilliestv 👉 Jackie's website - jackiegillies.com 👉 Grab Jackie's Design Your Dream Life 👉 Learn about TransformU - her transformational development program 👉 DM me on Instagram - what did this one bring up for you? Support the show

We've dimmed our light and I'll be damned if we do nothing about this.

2026/09/22

You came into this work to change how someone's life felt. And somewhere in the last couple of years, you went quiet. Maybe you didn't even notice it happening. The words stopped coming. The vision went blurry. You started shrinking yourself to be good for the algorithm. I see it in so many of you right now, and I need you to know it's not more posting or better hooks that fixes it. Your message was always the thing. It carries so much further than the algorithm ever will. If your light's dimmed a little lately, this one's going to bring it back 🤍 👉 Join the Organic Only workshop - Friday 25th September. How to sell online with no ads, no launches, no funnel, and a small audience 👉 DM me on Instagram - have you gone a bit quiet lately? Support the show

You don't need ads to sell (I haven't in months) - my organic strategy

2026/09/15

I keep getting asked the same thing lately. How am I still selling, still getting brand deals, still getting all these open doors, all on organic? No ads. No boosting. And the honest answer is I stopped caring about the numbers everyone else obsesses over. The follower count, the likes, all the stuff that makes you feel behind. There are only three numbers I actually look at now, and they changed everything about how I show up. If social media's been feeling heavy lately, this one's going to take some of that weight off 👉 Join the Organic Only workshop - Friday 25th September. How to sell online with no ads, no launches, no funnel, and a small audience 👉 Grab 20% off a Hub day pass - code FOCUSDAY20 👉 DM me on Instagram - which number have you been obsessing over? Support the show

The warning flare I got from Instagram (and what I did)

2026/09/08

Okay this was a week 🫣 I thought this part of my business was untouchable. Eight years, rock solid, never once given me a reason to worry. Then last week, in a single notification, it all started shaking. And the wildest part? My body knew it was coming days before it happened. I'm telling you the whole story in this one, the dream that warned me, what actually went down, and the thing every single one of you needs to put in place before it's too late. Because if it can happen to me, it can happen to you 🤍 Not the highest vibe episode, but an important one! 👉 DM me on Instagram - has anything like this ever happened to you? Support the show

I'm different after the daily sales model. This is why

2026/09/01

Recording this one from a Hub co-work space in Brisbane, coffee in hand, in full flow 🤎 I've been mapping out what's actually shifted for me over the last two years since going all in on daily sales. And honestly, sitting down to write it, I got a bit emotional at how far I've come. So I'm sharing six things. The mindset shifts, the money stuff, the things I stopped doing, and the one belief I let go of that changed everything. Some of it might sound a little braggy. I'm saying it anyway. The fourth one in particular, I think you're really going to feel. Come listen 🥂 👉 Grab 20% off a Hub day pass - code FOCUSDAY20 👉 DM me the word DOC on Instagram, or email [email protected] - I'll send you the Daily Sales Mastermind brief (special offer this round only, don't go to the sales page!) Support the show

The low ticket thing everyone's getting wrong

2026/08/25

A lot of you have low ticket a bit misconstrued. We're not going for volume. If that's a shocker, you need to pay closer attention my loves. Chasing 550 sales a month is a job you gave yourself. I'd rather have 40. I'm getting into the biggest mistake I see, and the one rule that makes low ticket actually work. Come listen to this one 🥂 👉 Grab the Mini Offer Machine - $97 for instant access. We build your irresistible mini offer together, plus there's a live 90-min implementation call on September 1st (this round only!) 👉 Grab Boosting Basics - my low budget ads course 👉 DM me on Instagram - are you in scenario one or scenario two? Support the show

Brand deals for coaches: how to start and how to get paid

2026/08/18

Rainy Monday on the Gold Coast, hunkered in, and I've got something I really want to open your eyes to 🤍 We're talking brand deals and collabs. And before you go "ugh, that's not me, I'm not an influencer, my audience isn't big enough" - please stay with me. Because that's exactly the thinking that's keeping money on the table. I'll be really honest with you about my own numbers (70% of my audience is basically dormant, no joke), the brands I've called in this year, the big name I turned down, and the red flags I want you watching for. Coaching sales are not the only way your business gets to make money. Let me show you 🥂 👉 DM me on Instagram - which brand would you love to work with? Support the show

A deep, soulful chat on nervous systems, boundaries and coming home to yourself with Alex Eden

2026/08/11

Everyone's talking about nervous system work right now, and honestly most of it splits into two camps. The woo, spiritual side over here, and the grounded, practical side over there. Alex Eden meets you right in the middle 🤍 Alex is one of my private clients and a member of the Daily Sales Mastermind, and this conversation went deep. We talk about her wild blend of sacred science, stoicism and somatic work, the journeys that shaped her, and the thing I think we've all forgotten the art of: boundaries that actually sound like you. If you're driven and ambitious and blazing ahead but something feels a little off lately, I think you really need this one. Which wolf are you feeding? 🥂 👉 Follow Alex on Instagram - @thealexandraeden 👉 Alex's website - alexandraeden.com 👉 DM me on Instagram - what did this one bring up for you? Support the show

$100K week debrief: what really made it happen

2026/08/04

Okay I cannot believe I'm saying this, but I just had a $100K week 🤍 100K worth of coaching contracts sent out in less than 48 hours. And I'm giddy. Not because of the number, but because this model works. No launch. No ads. No huge audience. Just one email, one Google Doc, and me responding to every single person myself. But here's the part I really need you to hear. This week didn't start this week. It started months ago with humble, unglamorous three-figure days. The $100 days nobody makes a reel about. The $100K week wasn't the win. The $100 day was. Everything after that is just easy maths. I've got a little action for you in this one, and something brand new coming 👉 Grab the Three-Figure Days mini course - Link dropping here very soon, keep an eye out! 👀 👉 DM me on Instagram - are you going to send the email? Support the show

This helped me coach my clients better

2026/07/28

Just landed back on the Gold Coast from Singapore and this one poured out of me Every single client I met in person this month said the same thing. They love how clearly I explain concepts, and it's because I teach in shapes. Arrows, circles, little messy iPad scribbles. But then something hit me on the flight over. I've been teaching the wrong shape for 18 months. The funnel drains and runs out. What I actually teach spins and never stops. Once you see the shape your work really wants to live in, everything clicks so much faster. Have you ever thought about yours? Come find your shape with me 👉 DM me on Instagram - what shape is your business? Support the show

The small things I did to get my glow back in business

2026/07/21

Recording this one from my hotel room in Singapore, cheeks hurting from smiling all day 🤎 The last couple of months have felt heavy. Nothing bad happened, sales still coming in, clients still signing. But the energy just sucked back in and I hated it. That cruise control feeling after you've been flying. So I made it my mission to fall back in love with my life and business. And it started with something so small. A glass of sparkling water. Almost every client I've sat with lately has said the exact same thing, so I know a lot of you are feeling it too. Here's your reminder, and your little challenge for the week 🥂 👉 See the daily sales flywheel post - the one I mentioned 👉 DM me on Instagram - what's your sparkling water? Support the show

There's no expiry date on starting something that lights you up with Jo Clark

2026/07/14

Okay this one's a treat 🤍 I'm sitting down with one of my incredible clients from the Daily Sales Mastermind, Jo Clark. She spent 32 years in education, hit rock bottom six years ago, and rebuilt her entire life into a business helping women make the second half of life their best half. We went everywhere in this chat. Second chapters, grief, empty nesting, friendships, and the real stuff of being a woman navigating big change. Honestly, this conversation blew my whole horizon wide open. There's no expiry date on starting something that lights you up, and I really needed the reminder 🥂 👉 Follow Jo on Instagram — @joclarkcoaching 👉 Jo's website — joclarkcoaching.com 👉 Listen to Jo's podcast, Redefining Midlife — Apple or Spotify 👉 DM me on Instagram — what did this one stir up for you? Support the show

Podcast reviews

Read Flow State Business podcast reviews

4.8 out of 5

60 reviews

★★★★★

LetTheMagicIdeasBegins 2025/08/22

Hi Ruby

Dear Ruby, I have suggestion for you to contact new young woman talented name STEPHANIE LANEY who is planning to be recast to be new Stephanie Mean...

★★★★★

Lauren Poppins Raye 2025/06/23

Honest, intuitive, energizing

The mid-year check-in episodes were such a refreshing mix of transparency and strategy. I loved hearing Ruby reflect on her Sag Sun impatience (relata...

★★★★★

Lifestyle Michelle 2022/08/25

Infectious Energy!

I’ve been working with Ruby for a while now and her courses, meditations and this podcast supply infinite inspiration and motivation for me! A must l...

★★★★★

olhamm 2022/08/24

Richuals

I stumbled on this podcast a month or two ago and it was exactly what I needed for my life and business. After binging episodes it gave me the motivat...

★★★★★

Jennifer-Best Resume Coach 2022/07/06

Holistic business strategy and spiritual content in one space

Richuals is my favorite go-to podcast. I listen to this specific episode on repeat daily! The Affirmations Track from April ‘22. Thank you Ruby Lee fo...

★★★★★

kat_lifts 2022/06/04

A portal I didn’t know I had to walk through

I spent a long time listening to business podcast and one day realized I was searching for something so much more. Something deeper and more powerful ...

★★★★★

Eprats1 2022/05/04

Longtime Listener

I have been a fan of Ruby Lee’s for awhile - since 2018 or 2019! Back when she did a lot more LinkedIn coaching. What I love about the podcast is that...

★★★★★

kristyjoyest 2022/04/18

She uplifts me all the time!

I’ve been binge listening to ruby for a while now and I just love her fun, free, abundant spirit in life and business! I have recently, taken her am...

★★★★★

Chandler_SAF 2021/11/23

Loved the self belief episode

I loved the episode about self belief and how you have to believe in yourself first before anyone else can believe in you. So powerful!!

★★★★★

Robin Ann 2020/07/10

Ruby Empowers!

Ruby Lee has wonderful insights positivity interviews interesting people and I got so much out of the of Destination Legal podcast that I’ve made a li...

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