Advertise on podcast: Mortgage Marketing Expert

In this episode of the Mortgage Marketing Expert podcast, Phil Treadwell sits down with Mark Perkins for an impromptu, wide-ranging conversation. They break down why most mortgage and real estate professionals stall out, not from lack of tactics, but from lack of resilience, belief, and daily execution. They unpack the dangers of waiting for certainty, the difference between trying and being committed, why mindset always precedes results, and how elite producers build referral-based businesses by delivering standout experiences. This episode is a raw look at coaching, accountability, entrepreneurship, and what it actually takes to stay in the game long enough to win. Mark Perkins is the CEO & Principal Broker of Pivot Realty Group, Commercial value-add real estate investor, and host of The Necessary Entrepreneur podcast.  Mark has built one of the fastest-growing real estate companies in the US, based in the Cincinnati, OH area. His relentless drive and passion for changing the lives of his agents has fueled the company to hundreds of agents across multiple states. He created a podcast that inspires industry professionals to shape their own futures by taking action and making the leap into entrepreneurship, one interview at a time. 00:20 The Importance of Quick Business Planning 02:54 Navigating Uncertainty in Business 05:39 The Role of Resilience in Success 08:23 Commitment vs. Trying in Achieving Goals 11:08 Mindset and Its Impact on Performance 13:53 Building Effective Systems for Success 16:24 The Power of Coaching and Accountability 18:57 Overcoming Fear and Self-Judgment 25:33 The Importance of Being Coachable 27:44 Building Daily Habits for Success 29:44 Transitioning from External to Internal Accountability 30:42 The Power of Referral Business 33:25 Creating Value Through Experience 38:22 Willingness vs. Ability in Achieving Success 44:48 Accountability and the Role of Coaches 50:23 Hiring and Retention in the Mortgage Industry 53:08 Recruitment Strategies for Mortgage Brokers 55:04 The Importance of Honest Communication in Teams 57:20 The Entrepreneurial Journey: From Employee to Owner 01:00:46 Self-Awareness and Personal Growth in Entrepreneurship 01:03:59 Qualities of a Successful Entrepreneur 01:06:00 Contentment vs. Ambition in Entrepreneurship 01:11:19 Embracing the Process of Entrepreneurship Connect with Mark Perkins: Instagram | LinkedIn | Podcast If you are enjoying the MME podcast, please take a second and LEAVE US A REVIEW. And JOIN the FREE M1A Monthly Mastermind Group  

In this episode of the Mortgage Marketing Expert podcast, Phil Treadwell sits down with Justin Freishtat, entrepreneur, investor, and sales leader, to discuss what it takes to build modern, scalable businesses. Justin shares his journey of scaling Heartland Foods to over $87 million in revenue before its acquisition by a private equity firm, and how that experience shaped his transition into capital advisory, investing, and personal brand building. Throughout the conversation, they explore why authenticity and emotional intelligence have become the most underutilized skills in sales today, how to flip lead generation from outbound to inbound, and how high performers reframe fear, build resilience, and maintain momentum over the long term. Justin Freishtat is an entrepreneur, investor, and sales leader with experience building and scaling high-growth companies. After spending over a decade growing Heartland Foods to more than $87 million in revenue before its acquisition in 2022, he now works in capital advisory, fund management, and private investing across real estate and private equity, while helping individuals and businesses grow their brands and drive revenue through modern sales and marketing strategies. 00:20 Introduction to Justin Freishtat 01:30 Scaling Heartland Foods: Lessons Learned 05:08 The Power of Authenticity in Branding 06:18 Building Relationships in Mortgage & Real Estate 08:34 Underutilized Sales Habits for Success 11:33 The Role of Physical & Mental Health in Performance 18:28 Comeback Stories and Long-Term Resilience 19:25 Reframing Fear and Staying in Momentum 22:15 Goals vs. Dreams: What Actually Drives Progress 23:35 Why Daily Actions Matter More Than Motivation 28:21 Curiosity, Learning, and Tactical Leveling Up 29:52 Building a Personal Brand That Creates Inbound Opportunity 32:11 Playing the Long Game in Business Connect with Justin: Instagram | LinkedIn If you are enjoying the MME podcast, please take a second to LEAVE US A REVIEW, and JOIN the FREE M1A Monthly Mastermind Group  

In this episode of the Mortgage Marketing Expert podcast, Phil Treadwell interviews Michael Most, a seasoned mortgage broker with extensive experience in the industry. Michael shares his journey from aspiring lawyer to successful mortgage broker, emphasizing the importance of understanding the 'why' behind processes and decisions in the mortgage industry. He discusses key traits for success, the significance of collaboration, and effective strategies for scaling a mortgage business. Michael also highlights the importance of having meaningful conversations with clients about their financial goals and navigating the current market dynamics. The episode concludes with a focus on building genuine relationships in the mortgage business. Michael Most is VP / Senior Loan Officer at Most Home Loans and host of The Most Mindset podcast, as well as a 25+ year mortgage veteran. From optimizing closing department systems early in his career to producing over $300M+ annually and more than $4B in lifetime volume, Michael has a proven track record of maximizing results. He knows how institutions quietly capture hidden margin, and he's committed to helping loan officers and originators who are tired of being undervalued and underpaid.  01:02 Introduction to Michael Most's Journey 03:54 Key Traits for Success in Mortgage Origination 06:57 Understanding the Current Market Dynamics 09:49 The Importance of Collaboration in the Industry 13:09 Scaling Your Mortgage Business 15:56 Time Management and Knowing Your Worth 22:05 Navigating Market Conversations with Clients 23:16 Understanding Borrower Mindsets 26:39 Navigating Market Predictions 28:18 The Importance of Personal Connection 31:09 Building Relationships in Business 35:43 Competing in the Jumbo Loan Market 39:55 Overcoming Underwriting Challenges Connect with Michael Most: https://themostmindset.com  FREE POWER PLANNING SUMMIT - THURSDAY, NOVEMBER 20TH If you are enjoying the MME podcast, please take a second and LEAVE US A REVIEW. And JOIN our Free Monthly Mastermind Group

In this episode, Phil Treadwell is joined by Ray Ellen who breaks down what it means to grow through grit. Ray explores how consistent action, willingness to learn, and letting go of control can unlock new levels of success. Whether it's sacrificing time now to create your "spring" later or surrounding yourself with the right cohort, Ray's message is clear: the people who win are the ones who keep showing up and choosing progress. Ray Ellen is a seasoned real estate professional, content creator, and team leader with nearly two decades of experience. As the founder of Pixel Properties, an award-winning team brokered by REAL, he's helped over 1,000 clients and consistently closes more than 100 homes a year. Ray blends smart marketing, high-performance systems, and strong client relationships to drive results. He's a REAL Mentor and co-host of two national masterminds focused on AI, strategy, and personal growth. A recognized marketing expert, Ray shares his expertise through the tWiRE Podcast and national speaking, helping agents grow through clear strategy and authentic connection. 01:30 Ray Raised His Hand 05:45 The Hard Times are Good Times 09:30 It's Not the Same Race 11:15 All in the Details 16:50 Let Go to Grow 20:00 Showing Up is a Differentiator 23:30 Capability and Willingness 25:50 Create Your Spring 28:15 Sacrifice the Time 32:00 Find Your Cohort 37:10 There's Value in Creativity 39:00 Keep Going or Get Out Connect with Ray: Instagram | LinkedIn | YouTube Join Ray's Book Club! BE IN THE ROOM WHERE GROWTH HAPPENS: M1A Mastermind Group If you are enjoying the MME podcast, please take a second and LEAVE US A REVIEW. And JOIN the M1A Text Community: 214-225-5696

In this episode, Phil Treadwell and Adam Smith dive into how less competition in today's market actually creates more opportunity for those willing to show up consistently. They talk about getting back to basics—having real conversations, picking up the phone, and building authentic relationships. Adam shares that true success isn't about perfect scripts or aggressive selling, but about listening, asking better questions, and simplifying your message to connect on a deeper level. The conversation is a powerful reminder that mindset, consistency, and genuine engagement are what truly set top professionals apart. Adam Smith is the President and founder of The Colorado Real Estate Finance Group, Inc., established in 2005, and owner of Just The Tips Coaching. He has originated billions in mortgage and finance deals, helping thousands of clients and coaching sales professionals on lead generation, client retention, and zero-cost marketing. Adam is the author of best-selling sales books, hosts a weekly podcast, and frequently speaks for major real estate and mortgage organizations nationwide. He has been recognized as one of the most connected and influential mortgage professionals in the country multiple times and holds several industry awards. Beyond his business, Adam is actively involved in community service, including leadership roles in charitable organizations and emergency response teams in Colorado. 01:30 Less Competition, More Opportunity 06:25 Is it Back to Basics? 10:20 Have the Conversation 13:15 Engagement Doesn't Mean Selling 18:15 The Lost Art of Phone Calls 23:00 Let Them Talk 25:40 Craft the Questions 31:50 Don't Create Problems 36:45 Find the Bite-Sized Piece 40:00 You're Not the Only One Connect with Adam: Website | Facebook | Instagram | LinkedIn | YouTube BE IN THE ROOM WHERE GROWTH HAPPENS: M1A Mastermind Group If you are enjoying the MME podcast, please take a second and LEAVE US A REVIEW. And JOIN the M1A Text Community: 214-225-5696

In this episode, Phil Treadwell shares how to reframe frustration into momentum and push past plateaus. He breaks down the difference between a strategy and a real plan, and why execution, consistency, and mindset are the true keys to progress. Phil reveals parts of his personal playbook for moving forward and encourages listeners to evaluate the ROI of their efforts. As the founder of M1 Academy and a mindset coach, Phil delivers actionable insights to help elevate both you and your business. If you're feeling stuck, this episode will provide the clarity and motivation you've been needing. 00:20 Reframe the Frustration 04:30 A Strategy or a Plan? 07:05 Execution, Consistency, and Mindset 10:30 Phil's Playbook 13:25 Join the Movement Forward 19:20 What's Your ROI Worth? 23:35 Have You Plateaued? CONNECT WITH PHIL LEARN MORE ABOUT M1 ACADEMY COACHING JOIN THE NEXT SESSION OF THE BREAKTHROUGH BLUEPRINT BE IN THE ROOM WHERE GROWTH HAPPENS: M1A Mastermind Group TAP INTO M1 ACADEMY'S FREE RESOURCES! If you are enjoying the MME podcast, please take a second and LEAVE US A REVIEW. And JOIN the M1A Text Community: 214-225-5696

In this episode, Phil Treadwell sits down with Sean Herrero to explore how mindset is the foundation for success in both business and life. They break down the difference between excuses and real obstacles, highlighting how personal responsibility shapes outcomes. The conversation encourages listeners to shift their focus to solutions, stay rooted in their "why," and make the most of the tools and resources they already have. It's a powerful reminder that the right mindset unlocks the full potential of everything around you. Sean Herrero is a leading mortgage advisor in the Bay Area with over 20 years of industry experience. After spending 15 years supporting mortgage advisors behind the scenes, he began working directly with homebuyers in 2017 and quickly rose to rank among the nation's top 500 mortgage advisors. He is dedicated to empowering real estate professionals and guiding homebuyers to make confident, informed decisions. Beyond his own production, Sean mentors Loan Officers through his MNDST Event, where he teaches the mindset and strategies needed to build a successful business. 01:30 Catching Up with Sean 04:20 Excuses are not Reasons 08:15 People Pay for Wisdom 12:30 Now what? 14:45 Solution-Focused Lending 19:00 Don't Be a Taker 23:45 Define the Why 27:40 Override Your Thoughts 31:30 Mindset Before Tactics 35:55 Use the Tools You're Given 39:00 Find Your People Connect with Sean: Instagram | Website BE IN THE ROOM WHERE GROWTH HAPPENS: M1A Mastermind Group If you are enjoying the MME podcast, please take a second and LEAVE US A REVIEW. And JOIN the M1A Text Community: 214-225-5696

In this episode, Phil Treadwell talks with Michael Brennan about redefining leadership and making intentional impact. Michael emphasizes that leadership is a verb, not a noun; it's about taking action, not holding a title. He encourages listeners to "lead up" regardless of their role and to say yes to opportunities that create growth. They discuss how consistency builds trust over time and how small actions, like a thoughtful text, can make a big difference. Michael Brennan is the president of Nationwide Mortgage Bankers (NMB), overseeing sales and operations across 47 states. He leads the NMB Affinity Platform, a financial wellness initiative built on strategic partnerships. Previously, he was president of Movement Mortgage, where he helped grow the company to 5,600 employees and $33 billion in annual volume. Michael is also active in philanthropy, supporting global nonprofits and serving as a key partner in John Maxwell's EQUIP Foundation. 01:30 Meet Michael 06:20 It's Not How It's Always Been 10:15 Lead Up 13:20 Leadership is a Verb 16:55 Never Say No 22:05 Consistency Compounds 24:50 Part of the Impact 32:20 Send That Text Connect with Michael: Website | LinkedIn BE IN THE ROOM WHERE GROWTH HAPPENS: M1A Mastermind Group If you are enjoying the MME podcast, please take a second and LEAVE US A REVIEW. And JOIN the M1A Text Community: 214-225-5696  

In this episode, Phil Treadwell sits down with Caleb David for a real and motivating conversation about what it means to show up with purpose. They dive into the power of being in the right rooms, asking instead of assuming, and listening to what's not being said. Caleb shares how aligning passion with purpose and checking in with yourself can lead to meaningful growth. A must-listen for anyone who wants to lead with purpose and show up more powerfully in life and business. Caleb David is a top commercial real estate broker in Colorado Springs, known for his people-first approach and expertise across multiple sectors. As an investor and owner, he brings strategic insight to advising clients locally and globally. He hosts the Commercial Real Estate Unfiltered podcast and founded The Table Initiative to foster meaningful community connection. Caleb's mission—whether in business or philanthropy—is to create space where people feel seen, heard, and valued. 01:30 Meet Caleb 04:50 Be in the Right Room 06:55 Ask, Don't Assume 11:25 Listen to What People Don't Say 15:55 Turn Passion into Purpose 19:10 All In Wherever You Are 22:25 Stop, Breathe, What Do You Need 25:40 Are You Capable and Willing? 30:00 Celebrate Every Win 32:00 Show Up Every Day Connect with Caleb: Instagram | Facebook | LinkedIn | Website | Email  Check out Crazy Love Africa! BE IN THE ROOM WHERE GROWTH HAPPENS: M1A Mastermind Group If you are enjoying the MME podcast, please take a second and LEAVE US A REVIEW. And JOIN the M1A Text Community: 214-225-5696  

In this episode, Phil Treadwell is joined by Bryan McKee, mortgage professional, and founder of Resilient Warrior, for a real conversation about what it truly takes to grow—mentally, physically, and professionally. They discuss how discipline, daily habits, and doing the hard things you resist are essential for lasting change. Bryan shares why success isn't instant, how setbacks shape us, and why your standards must match your goals. Bryan is a mindset advocate, mortgage professional, and real estate investor with over a decade of experience in leadership, entrepreneurship, and personal development. A former executive chef turned entrepreneur, he now leads the coaching platform Resilient Warrior and hosts the Behind the Breakthrough podcast, where he empowers others to take ownership of their health, habits, and mindset. After overcoming seasons of depression, anxiety, and burnout, Bryan draws from personal experience to help people rebuild from within and live with purpose, discipline, and integrity. His mission is clear: to guide others through the inner work that leads to lasting breakthroughs. 01:30 Meet Bryan 02:45 Start the Day Right 05:10 Take Care of Yourself 08:25 The Satisfaction of Putting in Work 11:55 90 Days till Results 16:50 It's Not Just About the Numbers 22:40 Bryan's Main Habits for Success 25:30 Discipline is a Skill 29:55 Match Standards with Expectations 32:40 Move Through the Mistakes 38:45 Give Your Full Attention 41:30 Life is Not Supposed to be Easy 44:15 Do What You Don't Want to Do Connect with Bryan: Instagram BE IN THE ROOM WHERE GROWTH HAPPENS: M1A Mastermind Group If you are enjoying the MME podcast, please take a second and LEAVE US A REVIEW. And JOIN the M1A Text Community: 214-225-5696

In this episode, Phil Treadwell interviews Nick Friedman, President of Homes at HomeLight, about how real estate professionals can elevate their conversations and stand out in a crowded market. Nick emphasizes the importance of going beyond surface scripts to build real connections and deeper conversations with clients. They explore how AI can boost speed and efficiency, helping agents do more in less time. Nick also shares strategies for reaching hard-to-contact clients and encourages constantly asking, "Is there a better way?"  Nick Friedman is the President of Homes at HomeLight, where he spearheads the development of new growth channels and strategies for the company's flagship financial product, Buy Before You Sell. Previously, Nick was the Co-Founder and COO/CRO at Accept.inc, a Denver-based proptech company that was acquired by HomeLight in June 2022. Under Nick's leadership, Accept.inc led the company to nearly 30x growth in 2 years and raised over $100MM in debt & equity capital. 01:30 Meet Nick 03:45 Don't Be a Broken Record 06:50 Have Deeper Conversations 09:55 AI = Speed and Efficiency 16:30 Reach Out to the Unreachable 20:55 Is There a Better Way? 25:45 Buy Before You Sell 31:10 Learn Everything You Can Connect with Nick: LinkedIn | Website BE IN THE ROOM WHERE GROWTH HAPPENS: M1A Mastermind Group If you are enjoying the MME podcast, please take a second and LEAVE US A REVIEW. And JOIN the M1A Text Community: 214-225-5696

In this episode, Phil Treadwell welcomes Rob Pieklo, President and CEO of AFR. Together, they dive into how mortgage professionals can better educate and guide their clients. Rob and Phil explore the impact of UMBS and the 10-Year Treasury, and discuss the limitations of market forecasting. Rob emphasizes clear communication, honesty, and recognizing early market shifts as tools for building client trust. It's a valuable listen for those looking to enhance both their market knowledge and their client approach. Robert Pieklo, President and CEO of AFR, brings a wealth of experience and leadership to the role, having previously overseen lending, revenue, capital markets, and strategy at the company. During his time away, he successfully ran his own brokerage, gaining hands-on insight into the industry. Rob's extensive knowledge across broker, correspondent, and retail channels uniquely positions him to drive AFR's next phase of growth. A respected industry leader, he remains actively engaged with numerous trade associations, reinforcing his commitment to advancing the mortgage space. 02:20 Be the Expert 06:15 The World of UMBS 11:00 The Ten Year Treasury 13:50 A Broken Crystal Ball 17:15 Lock It In 19:40 Pay Attention to the Whispers 22:50 Transparency is Key 27:10 The Truth is Easier Than a Lie 31:10 Less Talking, More Mistrust 32:35 Take the Good with the Bad 35:30 The Pounds of Results 39:40 Use the Macros to Your Advantage Connect with Rob: Instagram | AFR Website BE IN THE ROOM WHERE GROWTH HAPPENS: M1A Mastermind Group If you are enjoying the MME podcast, please take a second and LEAVE US A REVIEW. And JOIN the M1A Text Community: 214-225-5696

In this episode, Phil Treadwell chats with Alexis Valladares about embracing growth, resilience, and purpose-driven success. Alexis shares how choosing excitement over fear and setting higher personal standards can create momentum in life and business. He highlights the importance of solving problems, tapping into emotions, and adopting the "as if" mindset to align with your goals. From the urgency of a "drowning person's focus" to learning what not to do, Alexis offers powerful mindset shifts. He reminds listeners that failure is a part of success—and that the journey itself is where the real value lies. Alexis Valladares is a real estate sales coach and entrepreneur who started his business journey at 14. After 12 failed ventures, he became a licensed real estate agent in 2020 and found success, closing over $150 million in transactions by mastering FSBOs and expired listings. He now leads Valladares Real Estate Academy, training over 10,000 agents worldwide in cold calling, objection handling, and sales mastery. With 200+ live events and 3,000+ active students, Alexis is passionate about helping agents become top communicators and closers. 01:30 Meet Alexis 04:25 Excitement over Fear 07:40 Set New Standards 11:05 Find Opportunities to Grow 14:20 Look for the Problems 19:25 It's Not About You 25:10 Tap into the Emotions 30:30 The "As If" Mindset 33:00 A Drowning Person's Focus 36:40 Fail to Succeed 39:10 The Journey is Everything 42:30 Knowing What NOT to Do 45:20 Be Courageous Connect with Alexis: Instagram | Website BE IN THE ROOM WHERE GROWTH HAPPENS: M1A Mastermind Group If you are enjoying the MME podcast, please take a second and LEAVE US A REVIEW. And JOIN the M1A Text Community: 214-225-5696

In this episode, host Phil Treadwell welcomes back Erin Bradley to share strategies for building strong business relationships through generosity and value-driven actions. She explains how to identify opportunities to connect and how professionals can refine their communication to be more effective. The conversation also covers the importance of having a strategy tailored to your strengths rather than following a one-size-fits-all model. Erin's insights offer both clarity and direction. The episode gives listeners a push to take action and shift from "I wish I could…" to "I'm doing it." Erin Bradley is a dynamic speaker, bestselling author, and host of the Pursuing Freedom podcast, dedicated to empowering real estate professionals. With firsthand experience navigating the challenges of entrepreneurship, she transformed her business to align with her vision of fulfillment. Now, she teaches others how to overcome overwhelm, create freedom, and build a life they don't need a vacation from. Erin's philosophy centers on mindset, effective systems, and strong support networks, proving that success is achievable with the right approach. 01:30 Welcome Back, Erin 04:20 Be a Go Giver 12:10 What is Value? 16:45 Opportunity Alerts 20:30 Develop Your Own Strategy 24:20 Conversation 101 28:30 Take the Work Hat Off 31:10 You Have to Take Action 33:50 "I Wish I Could…" Listen to Erin's podcast, Pursuing Freedom Connect with Erin: Email | Instagram | LinkedIn BE IN THE ROOM WHERE GROWTH HAPPENS: Join the FREE M1A Mastermind If you are enjoying the MME podcast, please take a second and LEAVE US A REVIEW. And JOIN the M1A Text Community: 214-225-5696

In this episode, host Phil Treadwell travels to Ohio to sit with Mark Perkins, CEO of Pivot Realty. Mark and Phil discuss the mindset and habits that drive success, emphasizing personal responsibility, discipline, and eliminating excuses. They explore how AI enhances efficiency for top performers while entitlement and inaction keep others stuck. Taking consistent action compounds over time, leading to extraordinary results, while simplifying tasks and focusing on daily execution create momentum. Success isn't about talent or luck—it's about mindset, discipline, and showing up. Those who commit to doing the work will always come out ahead. 00:21 A Special Episode 04:35 Get Rid of the Excuses 08:45 Attitude or Actions? 12:10 Are You Going To or Not? 17:00 What the Uncommon Have in Common 26:20 Feelings are Feedback 30:18 Worth It 36:45 Do It as if You Own the Business  41:45 It's a Sense of Entitlement 47:30 The Opposite is Responsibility 51:40 The Word that Belonged to 2024 55:50 AI = Replacing Professionals? 59:55 Ordinary with a Little Extra 01:03:00 Owning vs. Renting 01:12:40 The Philosophy of Phil 01:16:10 Urgency Combined with Pace of Work 01:20:20 Listen and Contemplate Listen to Mark's Podcast: The Necessary Entrepreneur Connect with Mark: LinkedIn | Instagram REGISTER FOR THE FREE M1 ACADEMY MASTERMIND GROUP If you are enjoying the MME podcast, please take a second and LEAVE US A REVIEW. And JOIN the M1A Text Community: 214-225-5696