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★★★★★

4.9

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77 reviews

Description

Over 250 episodes and interviews across the CPG value chain. Alison Cayne shares Interviews with experts, retailers, and investors who can help founders and operators build sturdy consumer businesses. With hours of brass-tacks advice from finance, legal, operations, and supply chain experts to helpful hacks from brand marketing and social media specialists, ITS is the go-to podcast for emerging brands. In the Sauce is produced in partnership with Naturally New York, a community organization dedicated to fostering sustainable and responsible business practices, stimulating conscious business growth, supporting entrepreneurship, and cultivating exceptional leadership within the natural products industry in the Greater New York area.

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Check latest episodes from In the Sauce podcast

Building True

2026/01/22

Abe Kamarck is the founder and CEO of True Made Foods, the clean-label ketchup and BBQ sauce brand made with real vegetables instead of added sugar. On this episode of ITS, Abe shares his experiences with Ali as True Made Foods has lived through the full arc of modern startup CPG: The go-go growth years, over expansion, broken partnerships, logistics chaos, and the hard work of cutting back to get profitable. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Building is an Art and a Science

2026/01/15

Isabel Washington is the Founder and CEO of Laurel’s Coffee, the fast-growing RTD latte brand made with organic, regenerative A2 dairy. On this episode of ITS, Ali and Isabel talk about balancing conflicting consumer preferences, building for existing rituals, and the first thing you learn as a McKinsey consultant. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Building Purposefully Small (For Now)

2026/01/08

Ilay Karateke is the co-founder and CEO of Bezi, the labneh brand on a mission to make the Middle Eastern spreadable cheese a mainstream category in America. On this episode of ITS, Ilay walks Ali through the primary questions she continually asks herself as she's building Bezi, explains why she is turning down bigger distribution, and why slow and steady is key when you're working with constraints like the refrigerator and awareness. Heritage Radio Network is a listener supported nonprofit podcast network. Support In The Sauce by becoming a member! See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Building Hero

2025/12/18

YC Cheng is the CEO of Hero Bread, the better-for-you bakery brand making low net carb, low sugar, high protein products that actually taste like real bread. On this episode of ITS, YC walks Ali through his experience investing, founding and scaling World Golf Tour, and how he's growing Hero. Heritage Radio Network is a listener supported nonprofit podcast network. Support In The Sauce by becoming a member! See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Building CPG In 2026

2025/12/11

Andrea Hernández is the founder and author of Snaxshot, one of the most influential newsletters in food and beverage. On this episode of ITS, Ali and Andrea talk about where CPG is now, hypebeast grocery, colostrum snacks, suggestions for founders, and what to look out for in 2026. Heritage Radio Network is a listener supported nonprofit podcast network. Support In The Sauce by becoming a member! See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Building a Better Berry

2025/12/04

Rita Hudetz is the Chief Commercial Officer at Oishii, the vertical farming company behind some of the most talked-about strawberries in America. On this episode of ITS, Rita walks Ali through CPG and tech foundational theories and brand building and sales strategies she learned and developed at PepsiCo, Hu Kitchen and Milkbar. Heritage Radio Network is a listener supported nonprofit podcast network. Support In The Sauce by becoming a member! See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Building a Marketing Mindset

2025/11/20

Pat Jammet is partner and VP of Growth at Promobile Marketing, the experiential agency behind memorable field campaigns from brands like Liquid IV, Truff, and AG1. On this episode of ITS, Pat shares what he's learned about field marketing at CPG brands including Honest Tea, Sir Kensington's, and Good Culture Heritage Radio Network is a listener supported nonprofit podcast network. Support In The Sauce by becoming a member! See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Building On The Signals, Not The NOISE

2025/11/13

Melanie Bartelme is the associate director and global food analyst for Mintel’s Premium Global Food & Drink Insights platform. On this episode of ITS, Melanie and Ali talk about food and beverage trends, what's happening with proteinification, what brands need to say out loud, and what consumers are looking for in today's uncertain world. Make sure to listen for a special discount at the end of the episode! Heritage Radio Network is a listener supported nonprofit podcast network. Support In The Sauce by becoming a member! See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Building a Whole Different SAUZ

2025/11/06

Troy Bonde & Winston Alfieri are CEO, CMO and Co-Founders of SAUZ, the pasta sauce brand known for its bright colors and killer flavors. On this episode of ITS, Ali and the SAUZ guys talk about brand building, true differentiation in a massive, commodity category, and how they acquire and then keep consumers. Heritage Radio Network is a listener supported nonprofit podcast network. Support In The Sauce by becoming a member! See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Building the Chobani of Hummus

2025/10/30

Nick Wiseman is the CEO and Co-Founder of Little Sesame, a chef-founded, hummus brand rooted in sustainable farming and ingredient integrity. On this episode of ITS, Ali and Nick talk about self-manufacturing, hospitality-focused CPG, brand building, and why choosing the best chickpea in America makes all the difference. Heritage Radio Network is a listener supported nonprofit podcast network. Support In The Sauce by becoming a member! See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Building Human to Human

2025/10/23

Emily Steele is the CEO and Cofounder of Hummingbirds, podcast sponsor, and a platform connecting everyday creators with CPG brands to drive awareness at retail. On this episode of ITS, Ali and Emily talk about how local content creators can support retail success, demographic differences, and the keys to a new launch (product, store or seasonal campaign). Heritage Radio Network is a listener supported nonprofit podcast network. Support In The Sauce by becoming a member! See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Building With Farmers

2025/10/16

Sarela Herrada is the CEO and co-founder of SIMPLi, the leading maker of regenerative organic pantry staples in the US, with products available in over 3,000 stores and on the menus of more than 3,000 restaurants across the country. On this episode of ITS, Sarela explains her food-service first approach to CPG, how her experience in supply chain led her to solve a food systems problem, and what shifts SIMPLi is making as they expand out of the natural channel into more conventional stores. Heritage Radio Network is a listener supported nonprofit podcast network. Support In The Sauce by becoming a member! See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Building with Naturally New York

2025/10/09

Gigi Lee Chang is the Co-Chair of Naturally New York, and has been in the natural food world for over 20 years. After selling her first venture, Plum Organics, to Campbells in 2012, Gigi went on to co-found BFY Capital, and most recently Lumi Growth. On this episode of ITS, Gigi and Ali talk about bringing In The Sauce back, the evolution of the industry, and how CPG founders and operators can use today's dynamic macro environment to their advantage. Heritage Radio Network is a listener supported nonprofit podcast network. Support In The Sauce by becoming a member! See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Building In the Sauce

2024/10/10

For the 250th and final episode of ITS, Ali invited Adam Brown to help her recap the past 6 years of the show. Heritage Radio Network is a listener supported nonprofit podcast network. Support In The Sauce by becoming a member! In The Sauce is Powered by Simplecast. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Building with Today's Natural Consumer

2024/10/03

Annalea Krebs is the founder and CEO of Social Nature, an online product discovery platform with over 1M shoppers. On this episode of ITS, Annalea and Ali talk about the consumer journey, from trial to life-long fan, and how it's more important than ever to take the risk out of trying new products. Heritage Radio Network is a listener supported nonprofit podcast network. Support In The Sauce by becoming a member! In The Sauce is Powered by Simplecast. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Podcast reviews

Read In the Sauce podcast reviews

4.9 out of 5

77 reviews

★★★★★

Sam1234512345 2025/12/17

Andy Reichgut

Informative and super interesting! Alison knows how to ask provocative questions and keep the listener entertained.

★★★★★

K Levs 2023/06/28

CPG incubator in podcast form

I love listening and always recommend this podcast to CPG startups I work with. It’s so informative and interesting! The archive of episodes has answe...

★★★★★

DashMason 2023/06/15

Authentic

Alison does a great job of breaking down a guest’s insight into actionable tasks she can incorporate into her own business, or at least relate them to...

★★★★★

mleal 2023/06/14

My favorite podcast!

Ali is so wonderful. She bring amazing guests and is super knowledgeable. I learn a lot about building a business, wish Ali would speak more.

★★★★★

Katina2 2023/06/14

Love this show

I think I have listen to every episode of In the Sauce. I am the founder of an early stage food and wellness brand and the guests that Ali brings on h...

★★★★★

CVE coconut guy 2023/06/14

Love this podcast

Love listening to this podcast, picking up some new insights every time! Recommend to anyone active in the food and bev industry.

★★★★★

Sircle Media 2023/06/14

Best podcast in CPG

As somebody who works in and around the CPG industry, I am an avid listener of this podcast and probably one of its biggest fans. Ali is focused on br...

★★★★☆

wyenny 2023/06/14

Great Content

Big fan of the show…nice variety of guests with so many useful topics covered.

★★★★★

AlexAV19 2023/06/14

Amazing CPG resource

This is a must listen for any startup in CPG. Can’t explain how much I’ve benefited!!

★★★★★

Honeynut! 2023/06/09

I listen WEEKLY!

Ali leads the conversation effortlessly with her guests, and as a young CPG marketer I’m always learning something new. Love this pod!