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★★★★★

4.9

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77 reviews

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Over 250 episodes and interviews across the CPG value chain. Alison Cayne shares Interviews with experts, retailers, and investors who can help founders and operators build sturdy consumer businesses. With hours of brass-tacks advice from finance, legal, operations, and supply chain experts to helpful hacks from brand marketing and social media specialists, ITS is the go-to podcast for emerging brands. In the Sauce is produced in partnership with Naturally New York, a community organization dedicated to fostering sustainable and responsible business practices, stimulating conscious business growth, supporting entrepreneurship, and cultivating exceptional leadership within the natural products industry in the Greater New York area.

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Check latest episodes from In the Sauce podcast

Building Easy Squeezy

2026/10/01

Matt Kramer is the co-founder and CEO of Sunny Fine Foods, the refrigerated condiment company he started with his wife, Nora. On this episode of ITS, Matt talks about starting with fresh tahini and expanding into dressings and drizzles, finding product-market fit, the complexities of scaling a refrigerated brand, and what retail velocity and consumer data can tell you about where to go next. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Building Robusta

2026/09/17

Sahra Nguyen is the founder and CEO of Nguyen Coffee Supply, the specialty Vietnamese coffee company she started in 2018. On this episode of ITS, Sahra talks about building a market for Vietnamese coffee and robusta in the U.S., working directly with farmers in Vietnam, shifting from DTC beans to retail cans, and how introducing a new product to consumers requires time and intention. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Building for the Babies

2026/09/10

Ben Lewis is the co-founder and CEO of Little Spoon, the baby and kids' food company he started with his wife, Angela in 2017. On this episode of In the Sauce, Ben talks about building Little Spoon DTC before moving into retail, the partnership with Target, building across different stages of childhood and the store, and what Ben has learned as both a founder and an investor in emerging consumer brands. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Building Win by Win

2026/08/27

Kendall Kransdorf is the founder of Cotto, a line of whipped cottage cheese dips bringing real protein and big flavor to the refrigerated dip aisle. On this episode of In the Sauce, Ali and Kendall discuss turning a personal food habit into a product, the test and learn approach, and the particular challenges of building a refrigerated dairy brand. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Building Again and Again

2026/08/20

Elisabeth and Gina Galvin are the mother-daughter founders of Stellar Snacks. On this episode of ITS, Elisabeth, Gina, and Ali discuss how lessons from Elisabeth’s first food business shaped Stellar, what it takes to own and operate your own manufacturing, and how they’ve built a distinctive snack brand while navigating growth, retail, and working together as a family. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Building a Vibe on a Crowded Shelf

2026/08/13

Caitlin Skae is Director of Consumer Marketing at Carbone Fine Food. On this episode of ITS, Caitlin and Ali discuss how Carbone is building a grocery brand that stands on its own while drawing strength from its restaurant roots, why cultural relevance can't rely on celebrity alone, and how events, creators, and retail have become one connected marketing engine. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Building in Food is Food Science

2026/08/06

Esther Levy is a food scientist, consultant, and founder of Evolve Food Consultants. On this episode of ITS, Esther and Ali discuss why food science is at the center of every successful food business, how founders can better navigate product development, manufacturing, and supply chains, and why today's conversations around GLP-1, clean labels, MAHA, and ingredient transparency are changing the way brands think about innovation and growth. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Building a Better Business

2026/07/30

Jennifer Barney is the founder of Barney Butter, author of the newsletter The Business of Food, and an advisor on food manufacturing and agricultural innovation. On this episode of ITS, Jennifer and Ali talk about the CPG system. what she's optimistic about, and how founders need to understand the economics of what they're building. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Building a Filter

2026/07/23

Rachel Moore is a partner at Goldilocks, and has advised brands from Brami and Laoban to Perfect Bar and Back to Nature. More recently, she and the Goldilocks team launched Plainspeak, a wellness brand designed specifically for women navigating midlife. On this episode of ITS, Rachel and Ali discuss the real meaning of brand positioning and why, done well. it's the filter for every other decision you make. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Building Brand Equity

2026/07/16

Fred Hart is a branding consultant, creative director, and founder of Hart Brands who has helped build more than 130 consumer brands. On this episode of In the Sauce, Ali and Fred talk brand, packaging, the state of CPG, and of course, Fred's takeaways from the Fancy Food Show. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Building for Older Adults

2026/07/09

On this episode of In the Sauce, Ali and Jess Haghani, CEO of Lucille Health, talk about building for an aging population, earning the trust of older consumers, and what it takes to reinvent a category that has barely changed in decades. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Building a 150-Year Old Start Up

2026/07/02

Amy Guittard is the CMO of Guittard Chocolate Company, the oldest continuously family-owned chocolate company in the United States. On this episode of ITS, Ali and Amy talk about keeping a heritage brand nimble, and how chocolate represents the intersection of agriculture, manufacturing, and consumer products. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Building the SmartCart

2026/06/25

In this episode, we chat with Ben McKean, founder and CEO of Hungryroot, about pivoting from a CPG brand into a massive, AI-driven grocery platform. We explore how reducing consumer decision fatigue and managing owned inventory fueled their success, while Ben shares insider data on real-time household consumption patterns and what it takes for emerging brands to thrive on the platform. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Building with a Backpocket CFO

2026/06/11

Adam Siskin is the Founder of The Platform CPG, a firm helping emerging consumer brands navigate finance, operations, retail growth, and scale. On this episode of ITS, Adam and Ali discuss margin, trade spend, brokers, distributors, manufacturers and investors. Adam shares learnings from supporting more than 50 CPG companies. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Building Content in 2026

2026/06/04

Thi Lam is founder and CCO at Garnish studios, a branding and production agency behind a number of emerging CPG brands across food, beverage, and wellness. On this episode of ITS, Thi and Ali talk content in the age of AI, and what emerging brands should focus on when it comes to creative assets, answering the bigger question: What actually creates brand value now? See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Podcast reviews

Read In the Sauce podcast reviews

4.9 out of 5

77 reviews

★★★★★

ZeeReichgut 2025/12/17

Andy Reichgut

Informative and super interesting! Alison knows how to ask provocative questions and keep the listener entertained.

★★★★★

K Levs 2023/06/28

CPG incubator in podcast form

I love listening and always recommend this podcast to CPG startups I work with. It’s so informative and interesting! The archive of episodes has answe...

★★★★★

DashMason 2023/06/15

Authentic

Alison does a great job of breaking down a guest’s insight into actionable tasks she can incorporate into her own business, or at least relate them to...

★★★★★

mleal 2023/06/14

My favorite podcast!

Ali is so wonderful. She bring amazing guests and is super knowledgeable. I learn a lot about building a business, wish Ali would speak more.

★★★★★

Katina2 2023/06/14

Love this show

I think I have listen to every episode of In the Sauce. I am the founder of an early stage food and wellness brand and the guests that Ali brings on h...

★★★★★

CVE coconut guy 2023/06/14

Love this podcast

Love listening to this podcast, picking up some new insights every time! Recommend to anyone active in the food and bev industry.

★★★★☆

wyenny 2023/06/14

Great Content

Big fan of the show…nice variety of guests with so many useful topics covered.

★★★★★

Sircle Media 2023/06/14

Best podcast in CPG

As somebody who works in and around the CPG industry, I am an avid listener of this podcast and probably one of its biggest fans. Ali is focused on br...

★★★★★

AlexAV19 2023/06/14

Amazing CPG resource

This is a must listen for any startup in CPG. Can’t explain how much I’ve benefited!!

★★★★★

Honeynut! 2023/06/09

I listen WEEKLY!

Ali leads the conversation effortlessly with her guests, and as a young CPG marketer I’m always learning something new. Love this pod!

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