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CMT is pulling this one from the vault this week — because this conversation captures something that's hard to teach but impossible to miss: the "it factor" that helps physicians not just survive in concierge medicine, but truly thrive. So, what happens when concierge medicine meets lifestyle medicine? Dr. Dorothy Serna, founder of North Cypress Internal Medicine and Wellness in Houston, Texas, has a pretty compelling answer. To learn more, visit: https://drserna.com Dorothy Cohen Serna, MD, FACP, FACLM, DipABLM, NBC-HWC Dr. Serna walks us through this week why she left high-volume, transactional care behind and built something different — a practice rooted in time, trust, and real transformation. Extended visits. 24/7 direct access. A smaller patient panel that finally lets her practice medicine the way it was meant to be practiced. She also breaks down the six pillars of lifestyle health — nutrition, physical activity, stress management, sleep, social connection, and avoiding risky substances — and makes clear these aren't wellness buzzwords. In her practice, they're frontline clinical tools for preventing and reversing chronic disease. And we get honest about the hard stuff too — physician burnout, doctor self-care, what a real membership model transition looks like, and why the team you build around your patients matters as much as the care you deliver. If you've been running on the hamster wheel and quietly wondering if there's a better way forward — don't skip this one. The DocPreneur Leadership Podcast is for educational and informational purposes only. Guest views are their own and do not constitute medical, legal, or financial advice. Consult qualified professionals before making practice decisions.

If you're building — or seriously considering — a membership-based practice, you don't have to figure this out in isolation. Explore leadership insights, operational frameworks, and real-world case studies: Concierge Medicine Today Leadership Hub & Knowledge Center Submit a question, article, or perspective Join us at the industry's annual conference in Atlanta every October — where physicians, operators, and innovators come together to build better systems, not just better ideas. 🎧 Recommended For Physicians considering concierge, hybrid, or DPC models Practice owners and administrators Healthcare investors and operators Policy professionals and analysts Anyone tracking the future of primary care 📢 Share This Episode If this episode resonated with you, share it with a colleague who's asking hard questions about sustainability, burnout, or the future of their practice. These conversations shape the next generation of care. This content is for educational and informational purposes only and should not be considered medical, legal, financial, or professional advice.

Why Operational Gaps in Independent Medicine Are a Systems Problem — Not a Physician Problem By Michael Tetreault, Host, DocPreneur Leadership Podcast | Editor-In-Chief, Concierge Medicine Today There's a pattern showing up across independent medicine — in Direct Primary Care, in concierge practices, in membership-based models of every size. Highly trained physicians keep asking what look like basic business and technology questions. And the most common response? Frustration. Eye rolls. The quiet assumption that these doctors just aren't cut out for ownership. That response is wrong. And it's worth slowing down to understand why. Start With First Principles What are we actually asking physicians to do when we invite them into independent practice? We're asking them to step out of employed models — where operations, technology, billing, and compliance are handled by someone else — and into full ownership of every one of those functions. Clinical. Operational. Financial. Often overnight. Often without a structured transition. Then we express surprise when gaps appear. That's not a physician problem. That's a systems problem. When you remove the infrastructure without replacing it, gaps aren't a sign of failure. They're the predictable, entirely logical outcome of an incomplete transition. What Forums Reveal — and What They Can't Fix Peer forums in independent medicine have become something they were never designed to be: de facto training systems. Physicians turn to them because something has to fill the gap. And forums offer speed, community, and real-world experience. That matters. But forums are reactive by nature. They answer the question in front of them. They don't build the foundational readiness that prevents the question from needing to be asked in the first place. Repeated "basic" questions in those spaces aren't annoyances. They're signals. They're telling us that structured onboarding for independent practice doesn't yet exist at scale — and that the profession is quietly improvising around that absence every single day. The Real Leadership Question If independent medicine is going to grow — if concierge and membership-based care is going to fulfill its potential to reshape how Americans experience primary care — it has to become something more than a movement. It has to become a system. That means scalable onboarding. Structured operational frameworks. High-trust training environments where physicians can ask the questions they need to ask without social penalty. Clinical excellence got them here. Operational readiness is what sustains them. The difference between those two things isn't a character flaw. It's a training gap. And training gaps are solvable. In This Episode, We Explore: Why operational gaps show up in otherwise high-performing physicians The difference between intelligence and operational readiness Why peer forums can't — and shouldn't — carry the burden of onboarding What scalable, high-trust training actually looks like in membership-based care How better systems — not better criticism — move this model forward The Bottom Line The next phase of leadership in independent medicine isn't just about inspiring physicians to build differently. It's about giving them the structured foundations to do it well. That's repeatable. That's transferable. That's the work. If you're building — or seriously considering — a membership-based practice, you don't have to figure this out in isolation. Explore leadership insights, operational frameworks, and real-world case studies: Concierge Medicine Today Leadership Hub & Knowledge Center Submit a question, article, or perspective Join us at the industry's annual conference in Atlanta every October — where physicians, operators, and innovators come together to build better systems, not just better ideas. This content is for educational and informational purposes only and should not be considered medical, legal, financial, or professional advice.

If you're building — or seriously considering — a membership-based practice, you don't have to figure this out in isolation. Explore leadership insights, operational frameworks, and real-world case studies: Concierge Medicine Today Leadership Hub & Knowledge Center Submit a question, article, or perspective Join us at the industry's annual conference in Atlanta every October — where physicians, operators, and innovators come together to build better systems, not just better ideas. 🎧 Recommended For Physicians considering concierge, hybrid, or DPC models Practice owners and administrators Healthcare investors and operators Policy professionals and analysts Anyone tracking the future of primary care 📢 Share This Episode If this episode resonated with you, share it with a colleague who's asking hard questions about sustainability, burnout, or the future of their practice. These conversations shape the next generation of care. This content is for educational and informational purposes only and should not be considered medical, legal, financial, or professional advice.

We've all sat through boring medical lectures. If you've been invited to speak, here are some helpful tips from pro presenters to make your next opportunity the one people remember. 🌐 www.ConciergeMedicineToday.com 👥 www.instagram.com/conciergemedicineforum/ For general informational purposes only. Not medical, legal, or financial advice. Views are the speaker's own. Full terms: conciergemedicinetoday.com/tcpp ✅ The DocPreneur Leadership Podcast is produced by Concierge Medicine Today (CMT) — the industry's independent trade publication since 2007. Host of the annual Concierge Medicine Forum.

The patient experience doesn't start at the front desk — it starts with how your team feels about coming to work. And most practices spend far more time thinking about clinical protocols than the culture that either supports or undermines everything else. 🌐 jmco.com/hr-solutions Julie Kniseley, President of James Moore HR Solutions, has spent 30 years helping organizations build strong, people-centered teams. In this conversation, she and Michael Tetreault discuss what retention, culture, and staff alignment actually look like in a concierge or membership-based practice — and why getting this right is one of the highest-leverage investments a physician owner can make. Connect with Julie: [email protected] ConciergeMedicineToday.org · Apple Podcasts · Spotify 🌐 ConciergeMedicineToday.com For general informational purposes only. Not medical, legal, or financial advice. Views expressed are those of the speakers and do not represent Concierge Medicine Today, LLC. Full terms: conciergemedicinetoday.com/tcpp DocPreneur Leadership Podcast is produced by Concierge Medicine Today (CMT) — the industry's independent trade publication since 2007. Host of the annual Concierge Medicine Forum.

Our guest, CEO, Premal Shah, Ph.D. of MyOme, a precision health company using whole-genome sequencing to make proactive, personalized care accessible through leading concierge and executive health clinics. Topic: How top-tier clinics are using MyOme's whole-genome platform to differentiate their care model, strengthen prevention programs, and build long-term patient trust. Learn More At: MyOme.com 🌐 www.ConciergeMedicineToday.com 👥 www.instagram.com/conciergemedicineforum/ For general informational purposes only. Not medical, legal, or financial advice. Views are the speaker's own. Full terms: conciergemedicinetoday.com/tcpp ✅ The DocPreneur Leadership Podcast is produced by Concierge Medicine Today (CMT) — the industry's independent trade publication since 2007. Host of the annual Concierge Medicine Forum.

Our guest: Kat McGraw MD, FHM, CPE, Chief Medical Officer at Guava Health. Guava's mission is to empower people to understand and improve their health. Learn More at: https://guavahealth.com/ 🌐 www.ConciergeMedicineToday.com 👥 www.instagram.com/conciergemedicineforum/ For general informational purposes only. Not medical, legal, or financial advice. Views are the speaker's own. Full terms: conciergemedicinetoday.com/tcpp ✅ The DocPreneur Leadership Podcast is produced by Concierge Medicine Today (CMT) — the industry's independent trade publication since 2007. Host of the annual Concierge Medicine Forum.

Concierge medicine and direct primary care didn't just grow — they surged more than 80% in five years, according to new research published in Health Affairs. The headlines are calling it a threat to access and equity. The data tells a more complicated story. In this solo episode, Michael Tetreault breaks down what's really driving physicians toward membership-based models — burnout, broken reimbursement, prior authorization overload, and a primary care system that was already failing long before concierge medicine showed up to expose it. Research referenced: Health Affairs, Harvard Medical School, AMA, MedPAC, and AAMC. ConciergeMedicineToday.net · Apple Podcasts · Spotify For general informational purposes only. Not medical, legal, or financial advice. Views expressed are those of the speakers and do not represent Concierge Medicine Today, LLC. Full terms: conciergemedicinetoday.com/tcpp DocPreneur Leadership Podcast is produced by Concierge Medicine Today (CMT) — the industry's independent trade publication since 2007. Host of the annual Concierge Medicine Forum.

Most physicians think about branding as a logo, a website, or a tagline. Their patients think about it as every single moment they felt seen, rushed, confused, or cared for — and those two definitions almost never match. In this solo episode, Michael Tetreault breaks down what concierge and membership-based practices consistently get wrong about their brand, why the patient experience is the brand, and what it actually takes to close that gap. ConciergeMedicineToday.net · Apple Podcasts · Spotify For general informational purposes only. Not medical, legal, or financial advice. Views expressed are those of the speakers and do not represent Concierge Medicine Today, LLC. Full terms: conciergemedicinetoday.com/tcpp DocPreneur Leadership Podcast is produced by Concierge Medicine Today (CMT) — the industry's independent trade publication since 2007. Host of the annual Concierge Medicine Forum.

Most high-functioning people are very good at performing wellness while quietly ignoring the misalignment underneath — and physicians are the most skilled at this of anyone. This conversation explores what happens when personal growth stops living in your head and finally takes root in your body — through the Angelova Method, a six-month experience blending intentional movement, mindset recalibration, and nervous system regulation into something that actually creates lasting change. Learn more: rebelliousstudio.com/the-mind-body-podcast ConciergeMedicineToday.com · Apple Podcasts · Spotify For general informational purposes only. Not medical, legal, or financial advice. Views expressed are those of the speakers and do not represent Concierge Medicine Today, LLC. Full terms: conciergemedicinetoday.com/tcpp DocPreneur Leadership Podcast is produced by Concierge Medicine Today (CMT) — the industry's independent trade publication since 2007. Host of the annual Concierge Medicine Forum.

Most genetic tests give women insight into less than 0.1% of their DNA. Sequencing.com gives them access to nearly all of it — and true. Women's Health in Grand Rapids is now integrating that data directly into personalized care plans for women navigating perimenopause, menopause, and long-term metabolic health. This is what precision medicine looks like when it actually reaches the patient. Learn more: truewomenshealth.com/sequencing · sequencing.com ConciergeMedicineToday.net · Apple Podcasts · Spotify For general informational purposes only. Not medical, legal, or financial advice. Views expressed are those of the speakers and do not represent Concierge Medicine Today, LLC. Full terms: conciergemedicinetoday.org/tcpp DocPreneur Leadership Podcast is produced by Concierge Medicine Today (CMT) — the industry's independent trade publication since 2007. Host of the annual Concierge Medicine Forum. 🌐 www.ConciergeMedicineToday.com 👥 www.instagram.com/conciergemedicineforum/  

In this episode of The DocPreneur Leadership Podcast, we unpack a recent article written by a clinician—one that suggested physicians already possess everything needed to run a successful practice. While the heart of that message is encouraging, the realities of leading a practice today are far more complex than discipline and vision alone. This conversation explores what the article gets right, what it unintentionally leaves out, and why blending clinical excellence with business clarity is essential in a changing healthcare landscape. We discuss how practice ownership demands a different kind of leadership—one built on messaging, systems, sustainability, and support. And we highlight why advisors, business-minded peers, and outside perspectives bring a level of clarity and structure that empowers clinicians rather than diminishes their independence. Most importantly, we talk about what clinicians can learn from the broader world of business—how clarity reduces friction, how consistency builds trust, and how the right support can turn hard work into lasting momentum. 🌐 www.ConciergeMedicineToday.com 👥 www.instagram.com/conciergemedicineforum/ For general informational purposes only. Not medical, legal, or financial advice. Views are the speaker's own. Full terms: conciergemedicinetoday.com/tcpp ✅ The DocPreneur Leadership Podcast is produced by Concierge Medicine Today (CMT) — the industry's independent trade publication since 2007. Host of the annual Concierge Medicine Forum.

Dr. Julie Chen has spent her career at the intersection of precision medicine, longevity science, and the future of how we actually stay well — and her perspective on where healthcare is headed is unlike anyone else in this space. As Chief Medical Officer at Radence and former CMO at Human Longevity and Vitagene, Dr. Chen brings FDA, NIH, and National Cancer Institute research experience into a conversation about what personalized medicine looks like when it's done right — and what most patients and physicians are still missing. Learn more about Radence: radence.com   🌐 www.ConciergeMedicineToday.com 👥 www.instagram.com/conciergemedicineforum/ For general informational purposes only. Not medical, legal, or financial advice. Views are the speaker's own. Full terms: conciergemedicinetoday.com/tcpp ✅ The DocPreneur Leadership Podcast is produced by Concierge Medicine Today (CMT) — the industry's independent trade publication since 2007. Host of the annual Concierge Medicine Forum.

If your practice can't run without you, you don't own a practice — you own a job. This episode is about changing that. 🌐 ConciergeMedicineToday.com For general informational purposes only. Not medical, legal, or financial advice. Views expressed are those of the speakers and do not represent Concierge Medicine Today, LLC. Full terms: conciergemedicinetoday.com/tcpp  The DocPreneur Leadership Podcast is produced by Concierge Medicine Today (CMT) — the industry's independent trade publication since 2007. Host of the annual Concierge Medicine Forum.