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You need more clients. So you start posting more, creating more content, tweaking your offer, or wondering if you need an entirely new strategy. But what if you’re starting in the wrong place? In this episode, I’m breaking down exactly what I do when I need clients—and why creating more content is NOT the first step in my sales process. Instead, I’m walking you through the simple sales system I use to figure out how many sales I actually need, identify potential clients already in my world, generate new leads, nurture relationships, follow up, make offers, and track what’s actually happening in my pipeline. We’re talking about: How to turn “I need more clients” into an actual sales goalWhy I start with warm leads before looking for new onesHow I approach lead generation without cold pitching strangersWhat it actually means to nurture potential clientsWhy following up is part of serving people wellHow to build and work a simple sales pipelineThe numbers I look at before changing an offer, sales page, or strategyWhy sales shouldn’t become an emergency every time you need money Because you don’t need to spend all day selling—and you definitely don’t need to spend all day creating content just to keep your business profitable. You need a simple, intentional sales process you can return to again and again. Know the goal. Generate leads. Work your pipeline. Nurture. Follow up. Make offers. Track. Repeat. You don’t have to spend all day selling. But you do have to sell on purpose. If you’re wondering which part of YOUR sales process needs attention right now, start with the 10-Minute Sales Reset. I’ll walk you through your leads, pipeline, sales activity, and numbers so you can identify the gap and know what to focus on next. Links mentioned / referenced in this episode: 10-Minute Sales Reset: https://momsdobusinessdifferent.com/10minutesalesreset 📩 Join my email list: https://momsdobusinessdifferent.myflodesk.com/l6dm07ftae 💼 Work with me: Support Line: https://mkhco.thrivecart.com/mamaceo-support-line/Lead Generation Partnership: https://momsdobusinessdifferent.com/leadgenerationsupport

Links mentioned / referenced in this episode: Your Next 10 Clients Framework https://momsdobusinessdifferent.myflodesk.com/next10clients100 Leads System https://mkhco.thrivecart.com/100-leads-system/Support Line: https://mkhco.thrivecart.com/mamaceo-support-line/ If you’ve been trying to hit consistent income months—$5K, $10K, or more—and it feels unpredictable… this episode is going to shift everything. Because your business isn’t random. It’s math. In this episode, I’m breaking down exactly: How many leads you actually need to hit your income goalsWhy more content, followers, or going viral isn’t the real solutionThe simple formula to reverse-engineer your revenueHow to use your conversion rate to predict salesWhy most launches fail (and how to fix it) If you’ve ever thought: “I just need more visibility…” or “I need more followers to make more money…” This will show you what actually drives consistent revenue. Honorable Mentions: 2026 State of Moms in Business Report: https://themamaceoreview.substack.com/p/the-2026-state-of-business-for-momsAdvisory Partnership (mentioned as a way to work together): https://docs.google.com/document/d/1ZrDjyfysXb5b6nqZ-HYMSgdk2ms4811J-4hLtrXHz3w/view 📩 Join my email list: https://momsdobusinessdifferent.myflodesk.com/l6dm07ftae 💼 Work with me: Support Line: https://mkhco.thrivecart.com/mamaceo-support-line/ Sales Audit: https://mkhco.thrivecart.com/sales-breakthrough-audit/ Partnership: https://docs.google.com/document/d/1ZrDjyfysXb5b6nqZ-HYMSgdk2ms4811J-4hLtrXHz3w/view ------------------------------------------------ 📩 Join my email list: https://momsdobusinessdifferent.myflodesk.com/l6dm07ftae ------------------------------------------------ 💼 Work with me: Support Line: https://mkhco.thrivecart.com/mamaceo-support-line/ Sales Audit: https://mkhco.thrivecart.com/sales-breakthrough-audit/ Partnership: https://docs.google.com/document/d/1ZrDjyfysXb5b6nqZ-HYMSgdk2ms4811J-4hLtrXHz3w/view Grab the 100 Leads System - A plug-and-play spreadsheet + 10-minute daily action plan that helps you track conversations, follow up consistently, and turn warm connections into paying clients, without creating daily content. https://mkhco.thrivecart.com/100-leads-system/ ------------------------------------------------ 💬 If you enjoyed this episode DM me on Instagram @momsdobusinessdifferent and LET A YOUNG THUG KNOW what you think! ------------------------------------------------ Read the show notes here:

You created a solid offer. You showed up. You posted. You launched… and it still flopped. In this episode, I'm breaking down the real reasons your launch didn’t convert—and it’s probably not what you think. Most founders blame their content, consistency, or audience size. But in reality, failed launches usually come down to two things: Weak messaging and positioningA lack of qualified leads (not just visibility) I’m walking you through how to diagnose what actually went wrong, how to fix it, and what to focus on before your next launch so you can finally see results. If you’ve ever thought: “I know my offer is good… so why isn’t it selling?” This episode is for you. Links mentioned / referenced in this episode: Your Next 10 Clients Framework https://momsdobusinessdifferent.myflodesk.com/next10clientsSupport Line: https://mkhco.thrivecart.com/mamaceo-support-line/100 Leads System https://mkhco.thrivecart.com/100-leads-system/ Honorable Mentions: 2026 State of Moms in Business Report: https://themamaceoreview.substack.com/p/the-2026-state-of-business-for-momsAdvisory Partnership https://docs.google.com/document/d/1ZrDjyfysXb5b6nqZ-HYMSgdk2ms4811J-4hLtrXHz3w/view ------------------------------------------------ 📩 Join my email list: https://momsdobusinessdifferent.myflodesk.com/l6dm07ftae ------------------------------------------------ 💼 Work with me: Support Line: https://mkhco.thrivecart.com/mamaceo-support-line/ Sales Audit: https://mkhco.thrivecart.com/sales-breakthrough-audit/ Partnership: https://docs.google.com/document/d/1ZrDjyfysXb5b6nqZ-HYMSgdk2ms4811J-4hLtrXHz3w/view Grab the 100 Leads System - A plug-and-play spreadsheet + 10-minute daily action plan that helps you track conversations, follow up consistently, and turn warm connections into paying clients, without creating daily content. https://mkhco.thrivecart.com/100-leads-system/ ------------------------------------------------ 💬 If you enjoyed this episode DM me on Instagram @momsdobusinessdifferent and LET A YOUNG THUG KNOW what you think! ------------------------------------------------ Read the show notes here:

I ran a private podcast for a year… and I loved it. It was raw, unfiltered, and felt like letting people directly into my thoughts, decisions, and behind-the-scenes moments. But I stopped. And not because it failed. In this episode, I’m breaking down: what my paid private podcast actually looked likewhy it worked so well (and why people loved it)the real reason I stopped—even though it was successfulhow monetization changed the relationship with my audiencewhy consistency and creativity started to clashthe deeper lesson about intimacy, scalability, and sustainability Because this isn’t just about private podcasts. It’s about what happens when you turn something natural into something you “owe.” If you’ve ever thought about starting a paid private podcast—or you’re trying to figure out how to monetize your content without burning out—this episode will give you clarity. Links mentioned / referenced in this episode: Your Next 10 Clients Framework https://momsdobusinessdifferent.myflodesk.com/next10clientsSupport Line: https://mkhco.thrivecart.com/mamaceo-support-line/100 Leads System https://mkhco.thrivecart.com/100-leads-system/ Honorable Mentions: 2026 State of Moms in Business Report: https://themamaceoreview.substack.com/p/the-2026-state-of-business-for-momsAdvisory Partnership https://docs.google.com/document/d/1ZrDjyfysXb5b6nqZ-HYMSgdk2ms4811J-4hLtrXHz3w/view ------------------------------------------------ 📩 Join my email list: https://momsdobusinessdifferent.myflodesk.com/l6dm07ftae ------------------------------------------------ 💼 Work with me: Support Line: https://mkhco.thrivecart.com/mamaceo-support-line/ Sales Audit: https://mkhco.thrivecart.com/sales-breakthrough-audit/ Partnership: https://docs.google.com/document/d/1ZrDjyfysXb5b6nqZ-HYMSgdk2ms4811J-4hLtrXHz3w/view Grab the 100 Leads System - A plug-and-play spreadsheet + 10-minute daily action plan that helps you track conversations, follow up consistently, and turn warm connections into paying clients, without creating daily content. https://mkhco.thrivecart.com/100-leads-system/ ------------------------------------------------ 💬 If you enjoyed this episode DM me on Instagram @momsdobusinessdifferent and LET A YOUNG THUG KNOW what you think! ------------------------------------------------ Read the show notes here:

I tried to turn my podcast into a YouTube show… and within 4 episodes, my downloads dropped to levels I haven’t seen since 2019. In this episode, I’m breaking down exactly what happened—from the strategy I thought would work to the data that proved otherwise—and the deeper lesson every mom building a business needs to hear. Because this wasn’t just about YouTube. It was about alignment, capacity, and understanding how your audience actually consumes your content. We’re talking about: The “work smarter, not harder” trap that led me hereWhat I thought would happen vs. what actually happenedThe 5 things that quietly broke my content (and my downloads)Why your audience won’t always tell you something is offThe real reason repurposing doesn’t always workHow to make decisions that actually support your capacity If you’ve ever felt pressure to be on every platform, repurpose everything, or “do more” to grow—this episode is your permission to simplify. Links mentioned / referenced in this episode: Your Next 10 Clients Framework https://momsdobusinessdifferent.myflodesk.com/next10clientsSupport Line: https://mkhco.thrivecart.com/mamaceo-support-line/100 Leads System https://mkhco.thrivecart.com/100-leads-system/ Honorable Mentions: 2026 State of Moms in Business Report: https://themamaceoreview.substack.com/p/the-2026-state-of-business-for-momsAdvisory Partnership https://docs.google.com/document/d/1ZrDjyfysXb5b6nqZ-HYMSgdk2ms4811J-4hLtrXHz3w/view ------------------------------------------------ 📩 Join my email list: https://momsdobusinessdifferent.myflodesk.com/l6dm07ftae ------------------------------------------------ 💼 Work with me: Support Line: https://mkhco.thrivecart.com/mamaceo-support-line/ Sales Audit: https://mkhco.thrivecart.com/sales-breakthrough-audit/ Partnership: https://docs.google.com/document/d/1ZrDjyfysXb5b6nqZ-HYMSgdk2ms4811J-4hLtrXHz3w/view Grab the 100 Leads System - A plug-and-play spreadsheet + 10-minute daily action plan that helps you track conversations, follow up consistently, and turn warm connections into paying clients, without creating daily content. https://mkhco.thrivecart.com/100-leads-system/ ------------------------------------------------ 💬 If you enjoyed this episode DM me on Instagram @momsdobusinessdifferent and LET A YOUNG THUG KNOW what you think! ------------------------------------------------ Read the show notes here:

Getting people in your DMs? Booking calls? Having real sales conversations? But still not seeing people buy? In this episode, I'm answering a commonly asked question and scenario: “People are interested in my offer, but they don’t end up buying. Does that mean my price is too high?” And the answer might surprise you. Because most of the time, it’s not a pricing problem. It’s a positioning and messaging problem. In this episode, I break down: why lowering your price is usually not the first fixhow unclear positioning can kill conversionsthe difference between pricing problems and messaging problemswhy sales resistance is often about clarity and trustthe one exercise to help you spot whether your offer messaging is the real issue If your offers are getting attention but not converting, this episode will help you diagnose what’s actually going on. Links mentioned / referenced in this episode: Your Next 10 Clients Framework https://momsdobusinessdifferent.myflodesk.com/next10clientsSupport Line: https://mkhco.thrivecart.com/mamaceo-support-line/Previous Episode: Stuck at $3K–$5K Months? Here’s What I’d Fix First100 Leads System https://mkhco.thrivecart.com/100-leads-system/ Honorable Mentions: 2026 State of Moms in Business Report: https://themamaceoreview.substack.com/p/the-2026-state-of-business-for-momsAdvisory Partnership https://docs.google.com/document/d/1ZrDjyfysXb5b6nqZ-HYMSgdk2ms4811J-4hLtrXHz3w/view ------------------------------------------------ 📩 Join my email list: https://momsdobusinessdifferent.myflodesk.com/l6dm07ftae ------------------------------------------------ 💼 Work with me: Support Line: https://mkhco.thrivecart.com/mamaceo-support-line/ Sales Audit: https://mkhco.thrivecart.com/sales-breakthrough-audit/ Partnership: https://docs.google.com/document/d/1ZrDjyfysXb5b6nqZ-HYMSgdk2ms4811J-4hLtrXHz3w/view Grab the 100 Leads System - A plug-and-play spreadsheet + 10-minute daily action plan that helps you track conversations, follow up consistently, and turn warm connections into paying clients, without creating daily content. https://mkhco.thrivecart.com/100-leads-system/ ------------------------------------------------ 💬 If you enjoyed this episode DM me on Instagram @momsdobusinessdifferent and LET A YOUNG THUG KNOW what you think! ------------------------------------------------ Read the show notes here:

If you’ve been stuck between $3K–$5K months and can’t seem to break through… this episode is for you. In this episode, I’m answering a question I see all the time from founders: “I’m posting consistently, I have offers… but nothing is moving my business forward. What do I fix first?” And the answer might not be what you think. Because most founders at this stage don’t have an effort problem. They have a clarity problem. Inside this episode, I break down: The real reason you’re stuck at $3K–$5K monthsWhy more content and visibility won’t fix itThe 4 core issues I see in almost every sales auditWhat to fix first if you want to start signing more clients If you’re tired of inconsistent months and want a simpler way to grow your business in the margins of motherhood, this will give you a starting point. Links mentioned / referenced in this episode: Your Next 10 Clients Framework https://momsdobusinessdifferent.myflodesk.com/next10clients100 Leads System https://mkhco.thrivecart.com/100-leads-system/Support Line: https://mkhco.thrivecart.com/mamaceo-support-line/ Honorable Mentions: 2026 State of Moms in Business Report: https://themamaceoreview.substack.com/p/the-2026-state-of-business-for-momsAdvisory Partnership https://docs.google.com/document/d/1ZrDjyfysXb5b6nqZ-HYMSgdk2ms4811J-4hLtrXHz3w/view ------------------------------------------------ 📩 Join my email list: https://momsdobusinessdifferent.myflodesk.com/l6dm07ftae ------------------------------------------------ 💼 Work with me: Support Line: https://mkhco.thrivecart.com/mamaceo-support-line/ Sales Audit: https://mkhco.thrivecart.com/sales-breakthrough-audit/ Partnership: https://docs.google.com/document/d/1ZrDjyfysXb5b6nqZ-HYMSgdk2ms4811J-4hLtrXHz3w/view Grab the 100 Leads System - A plug-and-play spreadsheet + 10-minute daily action plan that helps you track conversations, follow up consistently, and turn warm connections into paying clients, without creating daily content. https://mkhco.thrivecart.com/100-leads-system/ ------------------------------------------------ 💬 If you enjoyed this episode DM me on Instagram @momsdobusinessdifferent and LET A YOUNG THUG KNOW what you think! ------------------------------------------------ Read the show notes here:

Have you ever hired help, built a system, or brought someone onto your team… and still felt like everything somehow came right back to you? All the work, decisions, and frustration—right on your back. In this episode, I’m breaking down the real reason delegation doesn’t always create freedom — and why this is often a leadership gap issue, not a "people on the team" problem. We’re talking about: why delegation doesn’t remove your responsibilitythe difference between task delegation and true ownershipwhy your team keeps checking back with youhow unclear leadership creates bottleneckswhat “decision density” is and how it affects your ability to scalea simple 5-day exercise to help you identify the decisions that are still bottlenecking at you If you’ve ever felt disappointed after hiring help… this episode is going to help you understand why. Links mentioned / referenced: 2026 State of Moms in Business Report: https://themamaceoreview.substack.com/p/the-2026-state-of-business-for-momsPartnership: https://docs.google.com/document/d/1ZrDjyfysXb5b6nqZ-HYMSgdk2ms4811J-4hLtrXHz3w/view ------------------------------------------------ 💼 Work with me: Support Line: https://mkhco.thrivecart.com/mamaceo-support-line/ Partnership: https://docs.google.com/document/d/1ZrDjyfysXb5b6nqZ-HYMSgdk2ms4811J-4hLtrXHz3w/view Grab the 100 Leads System - A plug-and-play spreadsheet + 10-minute daily action plan that helps you track conversations, follow up consistently, and turn warm connections into paying clients, without creating daily content. https://mkhco.thrivecart.com/100-leads-system/ ------------------------------------------------ 💬 If you enjoyed this episode DM me on Instagram @momsdobusinessdifferent and LET A YOUNG THUG KNOW what you think! ------------------------------------------------ Grab the FREEE Goods: The Bare Minimum Sales System Challenge: How to Build a Sales System That Works in 5–10 Hours a Week https://momsdobusinessdifferent.myflodesk.com/bmssc Grab a SNAPSHOT to show you exactly where to focus in the next 30-90 days rooted in your capacity in this season: https://momsdobusinessdifferent.myflodesk.com/snapshot ------------------------------------------------ Get the show notes here: Links and Resources The Dear MamaCEO SustackKay Hillman Photography - Branding or VIP ExperienceFollow me on Instagram: @mrskayhillmanFollow the podcast on Instagram: @momsdobusinessdifferent

Today my client, turned biz bestie, turned life bestie Andria Singletary and I chat about how your marketing can keep working when your capacity changes! Kay Hillman sits down with podcast strategist Andria Singletary (host of Evergreen Marketing Era) to answer real community questions about evergreen content, podcast marketing, and podcast SEO—especially for moms who want to honor their season of life without sacrificing income or peace. You’ll learn when it actually makes sense to start long-form content, why a podcast can create deeper connection than short-form platforms, and how to build an evergreen marketing system that brings in quality leads and conversions weeks, months, and even years after you hit publish. In this episode, we cover:What “evergreen podcast marketing” really means (and why it doesn’t feel cold or disconnected)The 3 prerequisites before starting long-form content: messaging, audience clarity, validated offerRealistic timelines for results: why 3–6 months is common, and what it can look like over 12 monthsHow podcast SEO keeps your show visible even when you pause“Bare minimum” marketing: what still works when you’re not actively postingHow to revive a podcast after a break (without making it a big deal)Faith, ambition, rest, and motherhood: how to prioritize without guilt This is Part 1 of a two-part Q&A—listen here, then head to Andria’s show (Evergreen Marketing Era) for Part 2. Go listen to part 2 on her podcast The Evergreen Marketing Era Podcast here! About Andria: Andria Singletary is a podcast strategist who helps women entrepreneurs step into their evergreen marketing era through podcasting. She works with business owners whose capacity has changed and whose marketing and sales strategies no longer work for how their lives look now. Through podcasting, she helps them build a marketing and sales system that continues to bring in leads and clients weeks, months, even years after they’ve hit publish on an episode. She’s also the host of the Evergreen Marketing Era podcast, where she shares behind the scenes of building an evergreen marketing system through podcasting and building a business that fits your current season of life. Find her here: WebsiteEvergreen Marketing Era for Women Entrepreneurs PodcastThreadsInstagram ------------------------------------------------ 💼 Work with me: Support Line: https://mkhco.thrivecart.com/mamaceo-support-line/ Sales Audit: https://mkhco.thrivecart.com/sales-breakthrough-audit/ Partnership: https://docs.google.com/document/d/1ZrDjyfysXb5b6nqZ-HYMSgdk2ms4811J-4hLtrXHz3w/view Grab the 100 Leads System - A plug-and-play spreadsheet + 10-minute daily action plan that helps you track conversations, follow up consistently, and turn warm connections into paying clients, without creating daily content. https://mkhco.thrivecart.com/100-leads-system/ ------------------------------------------------ 💬 If you enjoyed this episode DM me on Instagram @momsdobusinessdifferent and LET A YOUNG THUG KNOW what you think! ------------------------------------------------ Grab the FREEE Goods: The Bare Minimum Sales System Challenge: How to Build a Sales System That Works in 5–10 Hours a Week https://momsdobusinessdifferent.myflodesk.com/bmssc Grab a SNAPSHOT to show you exactly where to focus in the next 30-90 days rooted in your capacity in this season: https://momsdobusinessdifferent.myflodesk.com/snapshot ------------------------------------------------ Get the show notes here: Links and Resources The Dear MamaCEO SustackKay Hillman Photography - Branding or VIP ExperienceFollow me on Instagram: @mrskayhillmanFollow the podcast on Instagram: @momsdobusinessdifferent

Do you feel like you can’t take a real break—maternity leave, a sabbatical, a vacation, even a sick week—without your business slowing down or sales dropping? This episode is for the mom whose business feels too dependent on her presence. I’m breaking down what’s actually happening when your business can’t move without you, the common traps that keep you stuck (doing more, pushing harder, delegating but micromanaging), and the first practical shift to start rebuilding a business that can run without constant access to you. In this episode we cover: Why this fear is normal—and what it’s really signalingThe signs your business is growing around you (not beyond you)Why execution shouldn’t require access to the founderThe key shift: separate the doing from the decidingHow to make your business executable (even when you’re unavailable)Why you need a capacity plan as a mom in business Links mentioned / referenced: 2026 State of Moms in Business Report: https://themamaceoreview.substack.com/p/the-2026-state-of-business-for-momsPartnership: https://docs.google.com/document/d/1ZrDjyfysXb5b6nqZ-HYMSgdk2ms4811J-4hLtrXHz3w/view ------------------------------------------------ 💼 Work with me: Support Line: https://mkhco.thrivecart.com/mamaceo-support-line/ Sales Audit: https://mkhco.thrivecart.com/sales-breakthrough-audit/ Partnership: https://docs.google.com/document/d/1ZrDjyfysXb5b6nqZ-HYMSgdk2ms4811J-4hLtrXHz3w/view Grab the 100 Leads System - A plug-and-play spreadsheet + 10-minute daily action plan that helps you track conversations, follow up consistently, and turn warm connections into paying clients, without creating daily content. https://mkhco.thrivecart.com/100-leads-system/ ------------------------------------------------ 💬 If you enjoyed this episode DM me on Instagram @momsdobusinessdifferent and LET A YOUNG THUG KNOW what you think! ------------------------------------------------ Grab the FREEE Goods: The Bare Minimum Sales System Challenge: How to Build a Sales System That Works in 5–10 Hours a Week https://momsdobusinessdifferent.myflodesk.com/bmssc Grab a SNAPSHOT to show you exactly where to focus in the next 30-90 days rooted in your capacity in this season: https://momsdobusinessdifferent.myflodesk.com/snapshot ------------------------------------------------ Get the show notes here: Links and Resources The Dear MamaCEO SustackKay Hillman Photography - Branding or VIP ExperienceFollow me on Instagram: @mrskayhillmanFollow the podcast on Instagram: @momsdobusinessdifferent

Have you ever hit a new level in business—more clients, more money, more momentum—and realized you feel less free than before? You thought more money would give you more freedom and realize, more clients aint what it's cracked up to be. This episode is for the mom who thought growth would create margin… but instead it created pressure. We’re talking about: Why revenue growth can actually shrink your freedomThe danger of a founder-centered business (where everything depends on you)How capacity as a mom changes what “scaling” should look likeWhy growth should shift the type of work you do—not increase the volumeThe shift from expansion-based growth to compression-based growthA simple weekly filter to help you reclaim margin and redesign your business model If your business is working on paper but it’s not working for your life, this is your sign: you don’t need more grind. You need a better business design. Links mentioned / referenced: 2026 State of Moms in Business Report: https://themamaceoreview.substack.com/p/the-2026-state-of-business-for-momsMy 2023 “unraveling / crash out” season : https://podcasts.apple.com/us/podcast/moms-do-business-different-the-business-strategy/id1398027231?i=1000639314616 ------------------------------------------------ 💼 Work with me: Support Line: https://mkhco.thrivecart.com/mamaceo-support-line/ Sales Audit: https://mkhco.thrivecart.com/sales-breakthrough-audit/ Partnership: https://docs.google.com/document/d/1ZrDjyfysXb5b6nqZ-HYMSgdk2ms4811J-4hLtrXHz3w/view Grab the 100 Leads System - A plug-and-play spreadsheet + 10-minute daily action plan that helps you track conversations, follow up consistently, and turn warm connections into paying clients, without creating daily content. https://mkhco.thrivecart.com/100-leads-system/ ------------------------------------------------ 💬 If you enjoyed this episode DM me on Instagram @momsdobusinessdifferent and LET A YOUNG THUG KNOW what you think! ------------------------------------------------ Grab the FREEE Goods: The Bare Minimum Sales System Challenge: How to Build a Sales System That Works in 5–10 Hours a Week https://momsdobusinessdifferent.myflodesk.com/bmssc Grab a SNAPSHOT to show you exactly where to focus in the next 30-90 days rooted in your capacity in this season: https://momsdobusinessdifferent.myflodesk.com/snapshot ------------------------------------------------ Get the show notes here: Links and Resources The Dear MamaCEO SustackKay Hillman Photography - Branding or VIP ExperienceFollow me on Instagram: @mrskayhillmanFollow the podcast on Instagram: @momsdobusinessdifferent

Why does your revenue feel unstable… even when you're doing everything right? In the 2026 State of Moms in Business Report, nearly 90% of moms said sales was their biggest struggle. But what if sales isn’t the problem? In this episode, I unpack: Why more sales can actually expose weaknessesThe concept of business constraintsCapacity mismatch and why moms hit invisible ceilingsWhy your business model determines stabilityThe hidden bottlenecks causing income swings If you’ve ever felt like: “I’m working so hard… for what?” “I can’t keep doing this.” “If I just made more money everything would calm down…” This episode will shift how you think about growth, revenue, and stability. Read the full 2026 State of Moms in Business Report here: https://momsdobusinessdifferent.com/the-2026-state-of-moms-in-business-report/ ------------------------------------------------ 💼 Work with me: Support Line: https://mkhco.thrivecart.com/mamaceo-support-line/ Sales Audit: https://mkhco.thrivecart.com/sales-breakthrough-audit/ Partnership: https://docs.google.com/document/d/1ZrDjyfysXb5b6nqZ-HYMSgdk2ms4811J-4hLtrXHz3w/view Grab the 100 Leads System - A plug-and-play spreadsheet + 10-minute daily action plan that helps you track conversations, follow up consistently, and turn warm connections into paying clients, without creating daily content. https://mkhco.thrivecart.com/100-leads-system/ ------------------------------------------------ 💬 If you enjoyed this episode DM me on Instagram @momsdobusinessdifferent and LET A YOUNG THUG KNOW what you think! ------------------------------------------------ Grab the FREEE Goods: The Bare Minimum Sales System Challenge: How to Build a Sales System That Works in 5–10 Hours a Week https://momsdobusinessdifferent.myflodesk.com/bmssc Grab a SNAPSHOT to show you exactly where to focus in the next 30-90 days rooted in your capacity in this season: https://momsdobusinessdifferent.myflodesk.com/snapshot ------------------------------------------------ Get the show notes here: Links and Resources The Dear MamaCEO SustackKay Hillman Photography - Branding or VIP ExperienceFollow me on Instagram: @mrskayhillmanFollow the podcast on Instagram: @momsdobusinessdifferent

In this episode, I’m answering a question one of my clients asked me: how did my business change when I started taking the Sabbath? I’ve been observing the Sabbath consistently for about the last 2–2.5 years, and I’m not going to lie... there was some real wrestling in the beginning. I had to put down weekend work, set stronger boundaries, and I even stopped doing weddings because most weddings are on Saturdays. But what I gained has been deeper than strategy. I’m sharing what actually shifted for me: The belief I had to do more to make more moneyThe control I didn’t realize I was holdingHow Sabbath rest made me feel clearer, more creative, and more groundedWhy it helped me attract more aligned clients and support them betterAnd why I genuinely believe the Sabbath is a gift, especially for moms carrying multiple callings If you’ve been curious about the Sabbath, inconsistent with it, or feeling like rest makes you restless… I think this episode will meet you right where you are. ------------ Grab the 100 Leads System - A plug-and-play spreadsheet + 10-minute daily action plan that helps you track conversations, follow up consistently, and turn warm connections into paying clients, without creating daily content. https://mkhco.thrivecart.com/100-leads-system/ Grab an audit: https://mkhco.thrivecart.com/sales-breakthrough-audit/ 💬 If you enjoyed this episode DM me on Instagram @momsdobusinessdifferent and LET A YOUNG THUG KNOW what you think! Grab the FREEE Goods: The Bare Minimum Sales System Challenge: How to Build a Sales System That Works in 5–10 Hours a Week https://momsdobusinessdifferent.myflodesk.com/bmssc Grab a SNAPSHOT to show you exactly where to focus in the next 30-90 days rooted in your capacity in this season: https://momsdobusinessdifferent.myflodesk.com/snapshot ------------ Get the show notes here: Links and Resources The Dear MamaCEO SustackKay Hillman Photography - Branding or VIP ExperienceFollow me on Instagram: @mrskayhillmanFollow the podcast on Instagram: @momsdobusinessdifferent

In this episode, I’m talking about authentic lead generation, and why so many people hate lead gen in the first place. If you’ve ever cringed at “hey girl” DMs, aggressive follow-ups, or being pitched before you even finish a conversation, you’re not wrong. Lead generation gets a bad reputation because it’s often taught without integrity or patience. In this episode, I break down what authentic lead generation actually looks like: Why you shouldn’t pitch until you’re invitedThe difference between lead generation and salesHow to build real relationships without being awkward or pushyWhy slow, intentional nurturing leads to better clients and referrals I also share how I think about leads as connections, not prospects... and how tracking those relationships helps me stay consistent without obsessing or forcing sales. If you want to generate leads in a way that feels aligned, human, and sustainable (especially as a mom with limited capacity), this episode is for you. ------------ Grab the 100 Leads System - A plug-and-play spreadsheet + 10-minute daily action plan that helps you track conversations, follow up consistently, and turn warm connections into paying clients, without creating daily content. https://mkhco.thrivecart.com/100-leads-system/ Grab an audit: https://mkhco.thrivecart.com/sales-breakthrough-audit/ 💬 If you enjoyed this episode DM me on Instagram @momsdobusinessdifferent and LET A YOUNG THUG KNOW what you think! Grab the FREEE Goods: The Bare Minimum Sales System Challenge: How to Build a Sales System That Works in 5–10 Hours a Week https://momsdobusinessdifferent.myflodesk.com/bmssc Grab a SNAPSHOT to show you exactly where to focus in the next 30-90 days rooted in your capacity in this season: https://momsdobusinessdifferent.myflodesk.com/snapshot ------------ Get the show notes here: Links and Resources The Dear MamaCEO SustackKay Hillman Photography - Branding or VIP ExperienceFollow me on Instagram: @mrskayhillmanFollow the podcast on Instagram: @momsdobusinessdifferent

In this episode, I’m sharing two strategies that make sales feel way easier, especially for moms in business who don’t have unlimited time, energy, or capacity to be “selling every day” the way the internet tells you to. The first one might sound obvious, but it’s real: be good at what you do. Not just “have a cute brand,” but actually have a clear framework, a real process, and the skill to get results. Because when you’re not confident in your work, you can hear it in your voice, and buyers can feel it too. The second strategy is one of my favorites: relationships. When you build real connections and nurture people with integrity (even when they don’t buy), sales becomes easier because you don’t have to do all the heavy lifting. Referrals, introductions, and trust transfer will do a lot of selling for you. I also talk about why buyers are more discerning now, how to spot a skill gap, and how these “slow” strategies can keep you in the game, even in seasons where you’re not posting much. If selling has been feeling heavy, awkward, or like you’re forcing it, this one is going to bring you back to the basics that actually work. ------------ Grab an audit: https://mkhco.thrivecart.com/sales-breakthrough-audit/ 💬 If you enjoyed this episode DM me on Instagram @momsdobusinessdifferent and LET A YOUNG THUG KNOW what you think! Grab the FREEE Goods: The Bare Minimum Sales System Challenge: How to Build a Sales System That Works in 5–10 Hours a Week https://momsdobusinessdifferent.myflodesk.com/bmssc Grab a SNAPSHOT to show you exactly where to focus in the next 30-90 days rooted in your capacity in this season: https://momsdobusinessdifferent.myflodesk.com/snapshot ------------ Get the show notes here: Links and Resources The Dear MamaCEO SustackKay Hillman Photography - Branding or VIP ExperienceFollow me on Instagram: @mrskayhillmanFollow the podcast on Instagram: @momsdobusinessdifferent