
Advertise on podcast: Develop This: Economic and Community Development
Rating
4.3from
This podcast has
100 episodes
Language
EnglishPublisher
Develop This! PodcastExplicit
No
Date created
2018/06/12
Latest episode
2026/10/07
Average duration
35 min.
Release period
3 days
Description
Explore topics related to transformational community leadership including economic development, non-profit engagement, organizational management, and policy development. It's a candid conversation with veterans of the economic development profession along with inspiring interviews of today's thought leaders.
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Check latest episodes from Develop This: Economic and Community Development podcast
DT #689 Turning a Bold Vision Into a Game Changing Community Development Project: The Fort Madison Marina Story
2026/10/07
What happens when a community stops settling for "good enough" and starts thinking bigger?
In this episode of Develop This!, Dennis Fraise talks with former Fort Madison Mayor Matt Mohrfeld and Rick Kiernan of Convergent Nonprofit Solutions about the transformation of the Fort Madison Marina.
What started as an aging marina became a much larger vision for the community, incorporating hospitality, events, wellness, tourism, and placemaking. Matt explains how community leaders studied other projects, built a shared vision, and challenged Fort Madison to think beyond simply fixing the existing marina.
Rick discusses how the team turned that vision into a $12.7 million project through feasibility studies, community leadership, and a diverse capital stack that included public, private, and philanthropic support.
The conversation also explores the importance of strong leadership, community ownership, and telling a compelling story when pursuing transformational projects.
A key takeaway? Big community projects start with a bold vision and become reality when people come together to believe in it.
Key Takeaways Think bigger than the original problem
Build a shared community vision
Strong leadership drives transformational projects
Feasibility studies can strengthen fundraising
Community ownership creates lasting impact
Placemaking can support economic development
Key Topics Covered Fort Madison Marina transformation
Community vision and leadership
Fundraising and capital stacks
Placemaking and tourism
Community engagement
Economic and social impact
Sound Bites "Swing for a home run, not a single."
"People follow people."
"You think bigger than you think you should think."
DT #690 How Relationships Drive Economic Development: Lessons From Kirk Elmquist
2026/10/07
What can a career spanning sports, hospitality, tourism, and business development teach us about economic development?
In this episode of Develop This!, Dennis Fraise sits down with Kirk Elmquist to explore his unconventional career journey and the leadership lessons he's learned along the way.
Kirk shares why relationships are often more valuable than technical skills and how listening, trust, mentorship, and community involvement have shaped his approach to business and economic development.
The conversation also explores the transformation of Branson and the Ozarks into a major tourism and golf destination, including the influence of Johnny Morris, Bass Pro Shops, and Big Cedar Lodge.
Kirk also reflects on career setbacks, reinvention, and the importance of maintaining balance while continuing to grow personally and professionally.
Key Takeaways Relationships and trust are foundational to economic development.
Diverse career experiences can create valuable leadership perspectives.
Branson's growth demonstrates the power of tourism and destination development.
Career setbacks can become opportunities for reinvention.
Mentorship and community involvement create lasting impact.
Listening is one of the most important leadership skills.
Key Topics Covered Kirk Elmquist's unconventional career journey
Leadership and relationship building
Branson's tourism and economic growth
Golf and destination development
Johnny Morris and Big Cedar Lodge
Career setbacks, resilience, and reinvention
Mentorship and community involvement
Sound Bites "Listen twice as much as you speak."
"Relationships are more important than skills."
"Balance your physical, mental, spiritual, and financial tires."
DT #687 How Los Angeles Stays a Global Economic Powerhouse
2026/09/30
What does it take to lead one of the world's most dynamic regional economies?
In this episode of Develop This!, Dennis Fraise sits down with Stephen Cheung, CEO of the Los Angeles County Economic Development Corporation (LAEDC), to discuss his unconventional journey from social work to leading one of the nation's largest economic development organizations.
Stephen shares how his diverse career shaped his leadership style and explains why listening, collaboration, and long-term thinking are essential to building resilient communities. He also discusses how Los Angeles has leveraged its diversity, innovation, and global connections to remain one of the world's leading economic hubs.
The conversation explores LA's competitive advantages, including its strength in international trade, aerospace, entertainment, life sciences, and emerging industries. Stephen also highlights the importance of infrastructure, foreign direct investment, and regional partnerships in supporting long-term economic growth.
Another major focus is resilience. From natural disasters to economic disruptions, Stephen explains how communities can prepare for uncertainty while continuing to attract investment and create opportunities. He also shares how Los Angeles is preparing for the 2028 Olympic Games and other global events that will shape the region's future.
Throughout the episode, Stephen reflects on the importance of relationship-building, global collaboration, and embracing new technologies like AI to stay competitive in a rapidly changing economy.
A key takeaway? Strong regional economies are built through collaboration, resilience, and leaders who can unite diverse stakeholders around a shared vision.
Key Takeaways
Diverse industry clusters strengthen long-term economic resilience
International trade and global partnerships remain critical to regional growth
Infrastructure and collaboration drive sustainable economic development
Preparing for major global events creates lasting economic opportunities
AI and emerging technologies are reshaping economic development strategies
Effective leadership begins with listening and building strong relationships
Key Topics Covered
Stephen Cheung's journey into economic development
Los Angeles' diverse economy and industry clusters
International trade and foreign direct investment
Regional resilience and disaster recovery
Preparing for the 2028 Olympic Games
Leadership, collaboration, and future economic trends
Sound Bites
"Stephen Cheung's career path was not linear."
"LA hosts multiple major sporting events and teams."
"AI is a key trend for economic developers."
DT #688 How Australia Is Elevating the Economic Development Profession
2026/09/30
How do you build a stronger profession while helping communities thrive?
In this episode of Develop This!, Dennis Fraise sits down with Jacqueline Brinkman, CEO of Economic Development Australia (EDA), to discuss the evolution of economic development in Australia and why collaboration, professional standards, and continuous learning are shaping the future of the industry.
Jacqueline shares her career journey into economic development and reflects on the lessons she's learned leading Australia's national professional association. She explains how Economic Development Australia has expanded education, certification, and networking opportunities while strengthening the profession across the country.
The conversation explores why collaboration—not competition—is one of the most important drivers of community success. Jacqueline discusses how building trust among stakeholders, encouraging knowledge sharing, and creating strong professional networks lead to better outcomes for communities and organizations alike.
Dennis and Jacqueline also examine how crises such as the Australian bushfires and the COVID-19 pandemic accelerated innovation, reinforced the importance of leadership, and highlighted the value of adaptable, resilient economic development organizations.
Looking ahead, Jacqueline shares her perspective on the future of economic development, including the growing importance of international collaboration, professional certification, and developing the next generation of leaders equipped to solve increasingly complex economic challenges.
A key takeaway? Economic development is strongest when professionals invest in collaboration, embrace lifelong learning, and build trusted relationships that create lasting community impact.
Key Takeaways Collaboration consistently delivers stronger outcomes than competition.
Professional standards and certification elevate the economic development profession.
Trust and authentic relationships are the foundation of effective leadership.
Crises can become opportunities for innovation and organizational growth.
International collaboration accelerates learning and improves community outcomes.
Saying "yes" to new opportunities often leads to unexpected career growth.
Key Topics Covered Jacqueline Brinkman's journey into economic development
The growth and mission of Economic Development Australia
Professional certification and industry standards
Building trust through collaboration
Leading through crises and organizational change
International partnerships and the future of economic development
Sound Bites "Collaborate or die."
"Say yes to opportunities."
"Build a career by saying yes."
DT #685 How Communities Can Turn Their Assets into Competitive Advantages
2026/09/23
How can communities identify their greatest strengths and turn them into a competitive advantage?
In this episode of Develop This!, Dennis Fraise sits down with Jeanette Goldsmith, President of Strategic Development Group, to discuss how communities can build a smarter asset strategy that attracts investment and supports long-term economic growth.
Jeanette explains that successful economic development goes beyond available land and infrastructure. Communities must recognize both their tangible and intangible assets—from workforce and leadership to partnerships and organizational alignment—and understand how those strengths position them for future opportunities.
A major focus of the conversation is the Economic Development Readiness Continuum: Stabilize, Strengthen, Prepare, and Compete. Jeanette walks through each stage, explaining how communities can assess their current position, reduce risk, and develop the capabilities needed to compete for investment.
The discussion also explores common mistakes communities make, including trying to pursue every opportunity instead of focusing on industries and projects that align with their strengths. Jeanette emphasizes the importance of prioritization, collaboration, and realistic market positioning.
Throughout the episode, she shares practical advice on aligning community assets with economic goals, improving organizational readiness, and balancing long-term planning with short-term wins.
A key takeaway? The communities that succeed aren't the ones with the most assets—they're the ones that understand, align, and leverage their strengths with purpose.
Key Takeaways
Community assets include both physical infrastructure and intangible strengths
Organizational alignment improves speed, execution, and competitiveness
The Readiness Continuum helps communities prepare for sustainable growth
Focused strategies outperform trying to chase every opportunity
Understanding market realities leads to better investment decisions
Long-term planning and continuous improvement drive lasting success
Key Topics Covered
Community asset strategy and economic development
Tangible and intangible community assets
The Economic Development Readiness Continuum
Organizational alignment and collaboration
Common asset strategy mistakes
Prioritizing opportunities and building community competitiveness
Sound Bites
"Prepared communities know where they can win."
"Intangible assets can really make a difference."
"Communities that win are incredibly focused."
DT #686 How Data, Technology, and AI Are Transforming Entrepreneurship
2026/09/23
How can communities build entrepreneurial ecosystems that create lasting economic opportunity?
In this episode of Develop This!, Dennis Fraise sits down with David Ponraj, Founder and CEO of Economic Impact Catalyst, to discuss his journey from immigrant entrepreneur to economic development leader and his mission to help communities build thriving entrepreneurial ecosystems.
David shares how his experiences shaped his passion for creating pathways to prosperity and explains why supporting entrepreneurs is one of the most effective ways to drive long-term economic growth. He emphasizes that successful ecosystems go beyond programs—they connect people, resources, and opportunities to create lasting impact.
The conversation explores the growing role of data, technology, and AI in economic development. David explains how communities can better measure outcomes, tell their success stories, and use technology to scale support for entrepreneurs while making smarter, data-driven decisions.
Another major focus is the importance of serving rural and underserved communities. David discusses how innovation, collaboration, and ecosystem thinking can unlock opportunities regardless of a community's size or location.
Throughout the episode, David offers practical advice for economic developers on moving beyond isolated initiatives, embracing outcome-based metrics, and preparing for the future of AI and workforce development.
A key takeaway? Strong entrepreneurial ecosystems are built through collaboration, data-driven decision-making, and a shared commitment to creating opportunities for everyone.
Key Takeaways
Entrepreneurial ecosystems fuel long-term economic growth and innovation
Data and impact measurement help communities improve and demonstrate results
Technology and AI can expand access to entrepreneurial support
Rural and underserved communities have unique strengths and opportunities
Ecosystem building requires collaboration, not isolated programs
Outcome-based strategies create more sustainable economic development
Key Topics Covered
David Ponraj's entrepreneurial journey
Building entrepreneurial ecosystems
Data, technology, and AI in economic development
Measuring impact and telling community success stories
Supporting rural and underserved communities
The future of entrepreneurship and workforce development
Sound Bites
"Rising tide lifts all boats."
"You cannot become poor in the process of becoming rich."
"AI will free us from mundane tasks and focus on passions."
DT #683 Building Stronger Communities Through Entrepreneurship and Innovation
2026/09/16
How can entrepreneurship become the driving force behind stronger, more resilient communities?
In this episode of Develop This!, Dennis Fraise talks with Josh Mejia, Economic Development Specialist for the City of Arlington, about his unconventional journey from aspiring pediatric neurosurgeon to economic development leader and why entrepreneurship should be at the center of every community's growth strategy.
Josh explains how entrepreneurship and economic development go hand in hand, arguing that thriving local businesses create the foundation for long-term economic success. He shares lessons from Brownsville's eBridge Center and how strategic partnerships can build stronger entrepreneurial ecosystems.
The conversation also explores the growing role of data and technology in site selection, incentive strategies, and community planning. Josh discusses how economic developers can use data-driven insights to make smarter decisions while preparing communities for future opportunities.
Another major theme is resilience. From water infrastructure to rapid population growth, Josh explains why communities must invest in long-term planning while preserving quality of place and remaining adaptable to changing economic conditions.
Throughout the episode, Josh emphasizes the importance of collaboration, financial literacy, continuous learning, and developing the soft skills that today's economic development professionals need to succeed.
A key takeaway? Sustainable economic growth starts with empowering entrepreneurs, building strong partnerships, and creating communities that are prepared for the future.
Key Takeaways
Entrepreneurship is a cornerstone of long-term economic development
Data and technology improve decision-making and site selection strategies
Strong partnerships create thriving entrepreneurial ecosystems
Resilient infrastructure supports sustainable community growth
Balancing growth with quality of place is essential for long-term success
Soft skills and financial literacy are valuable tools for economic developers
Key Topics Covered
Josh Mejia's career journey into economic development
Entrepreneurship and community growth
The success of the eBridge Center
Data-driven site selection and incentives
Infrastructure resilience and quality of place
Leadership, collaboration, and professional development
Sound Bites
"Economic developers facilitate job creation, they don't create jobs."
"Learning a new language is a valuable skill for economic developers."
"I hope my legacy is fostering collaboration and breaking silos."
DT #684 Why Leadership Is the Ultimate Economic Development Strategy
2026/09/16
What separates communities that thrive from those that struggle to attract lasting investment?
In this episode of Develop This!, Dennis Fraise sits down with Gray Swoope, President & CEO of Vision First Advisors, to discuss why leadership—not incentives—is the most important driver of economic development success.
Gray shares lessons from decades of experience helping communities navigate complex projects, explaining how trust, transparency, and a shared vision create the foundation for sustainable growth. He discusses why leadership becomes even more critical during times of uncertainty and how crises often reveal the true character of an organization.
The conversation explores the evolution of economic development leadership, the unique challenges facing rural and small communities, and the importance of aligning stakeholders around a common purpose. Gray also explains why communities should focus on long-term development rather than chasing every available project.
A major highlight is Gray's practical Four W's Framework—Who, What, Why, and Who Benefits—which helps leaders evaluate projects, build public trust, and make better strategic decisions.
Throughout the episode, Gray offers actionable advice for economic developers on managing project risks, fostering community support, and leading with integrity.
A key takeaway? Strong leadership, a clear vision, and trust are the true competitive advantages that position communities for long-term success.
Key Takeaways
Leadership is the foundation of successful economic development
Trust and transparency strengthen community support for projects
Crisis reveals the effectiveness of leadership
A clear long-term vision is more valuable than chasing every opportunity
Rural communities can compete by leveraging strong leadership and collaboration
The Four W's Framework helps guide smarter community decisions
Key Topics Covered
Leadership in economic development
Building trust and community alignment
Leading through crisis and uncertainty
Rural and small community strategies
Site selection risks and project evaluation
The Four W's Framework for decision-making
Sound Bites
"Crisis reveals true character."
"Start early and build trust."
"Trust in the process is key."
DT #682 Inside Site Selection: What Communities Must Do to Win Projects
2026/09/09
What really happens before a company announces a major investment—and how do communities make the shortlist?
In this episode of Develop This!, Dennis Fraise sits down with Seth Martindale, Vice Chairman at CBRE, to explore the behind-the-scenes world of site selection and what it takes for communities to compete for major economic development projects.
Seth explains the extensive analysis that happens long before a project becomes public, from evaluating infrastructure and workforce availability to assessing risk, political stability, and long-term business viability. He also shares how AI and advanced data tools are making site selection faster and more informed than ever before.
The conversation dives into today's hottest sectors—including advanced manufacturing, data centers, and life sciences—and examines how reshoring and infrastructure investments are creating new opportunities across the country.
Seth also dispels common myths about incentives, emphasizing that while incentives matter, successful projects are driven by strong fundamentals, certainty, and community readiness. He discusses the importance of confidentiality, project management, and why seemingly small issues can become major deal breakers.
Throughout the episode, Seth offers practical advice for economic development organizations on preparing sites, reducing uncertainty, and positioning their communities for long-term success.
A key takeaway? Winning projects isn't about offering the biggest incentives—it's about creating confidence through preparation, infrastructure, and strong community partnerships.
Key Takeaways
Site selection decisions are driven by data, analysis, and long-term strategy
AI is accelerating research and improving decision-making
Manufacturing, data centers, and life sciences remain major growth sectors
Community readiness and infrastructure often outweigh incentive packages
Reducing uncertainty is critical to attracting investment
Strong preparation helps communities compete for transformational projects
Key Topics Covered
The site selection process behind major projects
AI and data-driven decision-making
Manufacturing, data centers, and reshoring trends
Community readiness and infrastructure
Common deal breakers and project risks
Myths about incentives and investment decisions
Sound Bites
"Decisions are based on analysis, not just incentives."
"Projects hate uncertainty, especially political ones."
"Infrastructure building is happening but not headline-grabbing."
DT #681 How Introverts Can Master Networking and Public Speaking
2026/09/09
Do you have to be an extrovert to be a great networker or public speaker?
In this episode of Develop This!, Dennis Fraise sits down with Mark Perna to explore how introverts—and anyone who feels uncomfortable in networking situations—can build authentic connections, gain confidence, and thrive in professional settings.
Mark explains why successful networking isn't about collecting business cards or dominating conversations. Instead, it's about showing genuine curiosity, asking thoughtful questions, and focusing on the other person. He shares practical strategies for "working the room," creating meaningful conversations, and using simple conversational off-ramps to move naturally between interactions.
The conversation also dives into the mental side of public speaking. Mark discusses how experienced speakers prepare before stepping on stage, why building human connections before a presentation improves audience engagement, and how confidence grows through repetition rather than perfection.
Listeners will also learn practical techniques for managing post-event conversations, organizing follow-ups, and maintaining relationships long after an event ends. Whether you're attending your first conference or speaking to hundreds of people, Mark offers actionable advice that anyone can apply.
A key takeaway? Great networking isn't about being the loudest person in the room—it's about making others feel heard, valued, and genuinely connected.
Key Takeaways Genuine curiosity builds stronger professional relationships than self-promotion.
Public speaking confidence develops through preparation and consistent practice.
Asking thoughtful questions keeps conversations engaging and natural.
Having conversational "off-ramps" makes networking less intimidating.
Building connections before speaking strengthens audience engagement.
Follow-up is just as important as the initial conversation.
Key Topics Covered Networking strategies for introverts
Building genuine human connections
Preparing mentally for public speaking
Asking better questions during conversations
Managing post-event networking and follow-ups
Understanding introverts and extroverts in professional settings
Sound Bites "I like I can't wait for this to be over."
"Keep it focused on them, it's not about me."
"The human connection can't be understated."
DT #691 Data Centers, AI, and the Future of Economic Growth With Gene Marks
2026/09/09
Are data centers the next essential piece of America's economic infrastructure?
In this episode of Develop This!, Dennis Fraise sits down with Gene Marks to explore the growing debate around data centers, AI, and the infrastructure needed to support the digital economy.
Gene compares today's data center expansion to the development of America's railroads, arguing that major technological advances often face resistance before becoming essential parts of everyday life.
The conversation also examines concerns surrounding electricity, water usage, environmental impact, incentives, and local opposition. Gene discusses the challenge of balancing community interests with the broader need for infrastructure and technological investment.
The episode also looks at AI's impact on jobs, the accelerating race to build AI infrastructure, and the potential constraints that electricity and water could place on future growth.
Key Takeaways Data centers are becoming essential infrastructure for the digital economy.
Communities must weigh economic benefits against environmental and infrastructure concerns.
Electricity and water availability could become major constraints on AI growth.
AI is likely to transform jobs while also creating new opportunities.
Local communities will continue to play an important role in infrastructure decisions.
Technological progress has historically faced resistance before becoming widely accepted.
Key Topics Covered Data centers as critical infrastructure
The railroad comparison and technological progress
Environmental and community concerns
Incentives and local decision-making
AI, jobs, and automation
The future of data center development
America's AI infrastructure race
DT #679 Demystifying the Fed: Economics, Financial Literacy, and Community Impact
2026/09/02
What does the Federal Reserve actually do—and why should local communities care?
In this episode of Develop This!, Dennis Fraise speaks with Seema Sheth, Senior Vice President of the Louisville Branch of the Federal Reserve Bank of St. Louis, to demystify the Federal Reserve and explore its role in shaping the U.S. economy.
Seema explains how the Federal Reserve System operates, the unique role regional Reserve Banks play in monetary policy, and why local economic insights are essential to national decision-making. She also addresses some of the most common misconceptions about the Fed and its independence from politics.
A major focus of the conversation is the Beige Book, a key report that gathers real-world input from businesses and communities across the country to help inform economic policy. Seema discusses how these local perspectives influence the Fed's understanding of economic conditions beyond traditional data.
The discussion also highlights the importance of financial literacy. From understanding debt to making informed financial decisions, Seema shares why economic education is valuable for everyone—not just economists or financial professionals.
Throughout the episode, Seema reflects on her own career journey and emphasizes the importance of curiosity, communication, and making economics more accessible to the public.
A key takeaway? Understanding how the economy works empowers individuals, businesses, and communities to make better decisions for the future.
Key Takeaways
Regional Federal Reserve Banks provide critical local economic insights
The Beige Book helps shape national monetary policy through community feedback
Financial literacy is an essential life skill for people of all ages
The Federal Reserve operates independently to support long-term economic stability
Understanding economics helps individuals and communities make informed decisions
Local perspectives play a vital role in national economic policy
Key Topics Covered
Structure of the Federal Reserve System
Common misconceptions about the Fed
Regional economic representation and the Beige Book
Financial literacy and economic education
Fed independence and monetary policy
Seema Seth's career journey and leadership
Sound Bites
"We're on your side—that's what I wish people knew."
"The Fed likes to take the punch bowl away as soon as the party gets good."
"Economics is for everyone, not just economists."
DT #680 Inside America's Largest Data Center Project With New York Times Reporter Eli Tan
2026/09/02
What happens when a massive data center project moves forward at unprecedented speed?
In this episode of Develop This!, Dennis Fraise sits down with Eli Tan, New York Times reporter, to explore the scale, speed, and controversy surrounding Meta's massive data center project in Louisiana.
Eli discusses how quickly the project moved from site selection to construction, why Louisiana was chosen, and the role of secrecy and NDAs in the development process.
The conversation also examines community reactions, economic benefits, environmental concerns, and the growing tension between attracting major investments and maintaining public trust.
As data centers continue expanding across the country, Eli explains the key issues communities are weighing and what this project could mean for the future of economic development.
Key Takeaways Data centers are being developed at unprecedented scale and speed.
Secrecy and NDAs can create challenges for community trust.
Major projects bring both economic opportunities and community concerns.
Transparency and public engagement are increasingly important.
Louisiana's experience offers lessons for communities considering future data center projects.
Key Topics Covered Meta's Louisiana data center
Site selection and project speed
NDAs and economic development secrecy
Community reactions and public trust
Economic and environmental impacts
The future of data center development
Sound Bites "It looks like a scene from Star Wars."
"Louisiana built this project behind closed doors."
"People care about five main issues with data centers."
DT #678 Why Authentic Branding Matters in Economic Development
2026/09/02
What role does marketing play in shaping a region's economic future?
In this episode of Develop This!, Dennis Fraise speaks with Jennifer Wakefield about her unique path into economic development and how her background in communications and marketing has influenced her approach to regional growth and leadership.
Jennifer shares how authentic branding, strategic messaging, and stakeholder engagement have become essential tools for attracting investment and strengthening regional identity. She explains why communities that clearly communicate who they are—and what makes them unique—are better positioned to compete in today's economy.
A major focus of the conversation is the evolving role of economic development organizations and the importance of aligning long-term strategy with day-to-day execution. Jennifer discusses organizational transformation, leadership, and the challenge of balancing immediate opportunities with future goals.
The discussion also explores how emerging trends such as AI, digital transformation, and data center investment are reshaping regional economies and creating new opportunities for growth.
Throughout the episode, Jennifer highlights the importance of adaptability, collaboration, and authenticity in both leadership and community branding.
Key Takeaways
Authentic branding strengthens regional competitiveness
Marketing is a core function of modern economic development
Strong stakeholder engagement supports long-term success
Leaders must balance strategic priorities with daily execution
AI and data centers are influencing regional growth strategies
Adaptability and communication are essential leadership skills
Clear regional identity helps communities stand out in a crowded market
Key Topics Covered
Jennifer Wakefield's journey into economic development
Communications and marketing as economic development tools
Regional branding and stakeholder engagement
Organizational transformation and leadership
AI, data centers, and digital growth trends
Balancing short-term opportunities with long-term strategy
Sound Bites
"Land in economic development like a Monopoly game."
"Two days are always different in economic development."
"Authenticity is critically important in branding."
DT #675 How Surprise, Arizona Became a Retail and Growth Success Story
2026/08/26
What happens when creativity, community engagement, and data-driven strategy come together in economic development?
In this episode of Develop This!, Dennis Fraise speaks with Jeanine Jerkovic, Economic Development Director for Surprise, Arizona, about the city's rapid growth and the innovative approaches helping shape its future.
Jeanine shares how Surprise has successfully attracted major retail investments, including projects like Costco and The Village at Prasada, while maintaining a strong focus on community needs and quality of life.
A major theme throughout the conversation is the importance of listening. Jeanine explains how engaging residents, understanding local priorities, and incorporating community feedback have helped guide development decisions and build public trust.
The discussion also highlights the role of creativity in economic development. From unique marketing efforts to unconventional outreach strategies, Jeanine demonstrates how personality and innovation can help communities stand out in a competitive landscape.
Entrepreneurship is another key focus, with insights into how business incubation, small business support, and ecosystem development are contributing to long-term economic growth.
Key Takeaways
Community engagement is essential for sustainable growth
Data and analytics help guide better development decisions
Creativity can be a powerful economic development tool
Retail attraction requires long-term strategy and persistence
Entrepreneurship strengthens local economic resilience
Balancing growth with community priorities builds trust and support
A people-first approach creates stronger outcomes for residents and businesses
Key Topics Covered
Retail attraction and major development wins
Creative marketing and economic development strategies
Community engagement and public input
Data-driven decision-making
Entrepreneurship and business incubation
Managing growth while preserving community priorities
Leadership and professional development
Sound Bites
"Surprise, Arizona—the name says it all."
"Adding thousands of homes every year."
"17 retailers opened over 10 years."
Podcast reviews
Read Develop This: Economic and Community Development podcast reviews
ChicagoKSC 2026/05/04
Great show for Economic Development
Dennis is a pro who has built a solid platform for economic development professionals. Guests range from rural to big city, and there is always a soli...
PeteDavidCraig 2021/05/17
A Worthwhile Listen
Started listening to this years ago when I began in the business world. They offer a wide range of topics and although they don’t all align with what ...
Souldrifter02 2019/10/16
Excellent Podcast for Those in Economic and Community Development
I recently became aware of this podcast at an IEDC conference and I’m so happy I did. The conversations and topics are very relevant to the work we do...
Psykoticgman 2018/12/03
Awesome
Great industry podcast. Kudos to the guys for taking this on and providing the insights that we all benefit from.
Madigan1987 2018/08/28
Brilliant!
Extremely insightful podcast from some very knowledgeable and entertaining guys!
46MK15 2018/07/25
Insider's view of economic development
Fresh takes on current topics in every dev. Count me as a subscriber.
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