Advertise on podcast: Content Lab

Rating

★★★★★

from

7 reviews

Description

Are you a marketer or content manager struggling to create content? Are you tired of high-level “insights” that don’t give you anything to do right now to make your content better? Do you wish someone would just spill the secrets on what works, what doesn’t, and what’s next? If so, Content Lab is for you. Join IMPACT content strategist Liz Murphy each week for shenanigans, candid conversations with fellow content nerds and industry experts, and the inside scoop on the tools and tactics that will transform you into a content rockstar.

Podcast episodes

Check latest episodes from Content Lab podcast

How much does marketing news really matter?

2021/08/12

As an inbound marketer, what marketing news matters to you ... if any? And how can you even tell the difference?

They Ask, You Answer and diversity, equity, and inclusion

2021/07/29

The core thrust behind They Ask, You Answer is that buying behavior has changed a lot in the last 10 to 15 years. On top of that, however, the pool of your ideal customers is a lot more diverse than ever before.

What the heck is going on with all the Google updates?

2021/07/15

In less than 2 months, Google has rolled out six different updates. Is Google trying to hurt us content marketers? (Also, during the conversation, I made a mistake. I inadvertently said the new page performance report is in Google Analytics, when it is actually in Google Search Console. Sorry!)

Realities of outsourcing content for inbound marketing

2021/07/01

Let's say you want to get started with inbound marketing and creating the content you need to establish yourself as the No. 1 authority in your space about what it is that you do or sell. However, there's just one eensy, weensy problem – you don't have anyone on staff who can be a dedicated in-house content manager. What do you do? Is outsourcing really the right answer?

How to get started creating video

2021/06/17

When I was given the gift of running IMPACT's video program, I was not thrilled. I always viewed myself as a writer and editor, and video was for... someone (anyone) who wasn't me. Clearly, today is a different story. How did we launch a robust video program during a pandemic? And how can other content and marketing leaders like you get their own video marketing program off the ground, no matter how limited your time, resources, or experience is?

Creating content your buyers will love

2021/04/25

We're all in the business of attracting our ideal buyers through our content. But how do you actually make the right people fall in love with your words?

'Dumbing down' your content isn't dumb

2021/02/08

When you're asked to make your content "more accessible" to your audience, it can feel like you're being asked to "dumb down" something you're an expert in... and that's not a great feeling.

Why personality in content is profitable and how to do it

2021/01/25

Countless business leaders say their people are their greatest asset... so, why does everyone's content sound the same?

Writing about competition in content

2021/01/11

You need to create content about your competition. But how do you do it in a way that makes sense and doesn't feel... awkward?

Unexpected 2020 lessons and resolutions for 2021

2021/01/02

Oh, what a decade this year has been, am I right?

Happy holidays and expert tips on content interviewing

2020/12/28

In this episode, John and I delve more deeply into the ways content interviewing can go wrong — both in terms of your mindset as a content manager, as well as your execution in the interview and post-interview content creation processes. Festive tunes from Scott Holmes Music of freemusicarchive.org.

Content coaching vs traditional editing

2020/12/21

This throwback episode was originally recorded in October, but we think it's a good one to listen to as you evaluate your content approach for 2021.

Podcast reviews

Read Content Lab podcast reviews

5 out of 5

7 reviews

★★★★★

Aim_Cottle 2018/09/27

Half marketing: half comedy

I LOVE this podcast. Typically on my commute I’m either in the mood to dig into a marketing strategy or sometimes I just need to listen to something f...

★★★★★

Kathleen Booth 2018/09/14

The best podcast for content marketers

This is the podcast I've been yearning for! Liz Murphy knows a TON about content marketing and her guests have shared some serious knowledge bombs. I ...

★★★★★

Aaron Boatin 2018/09/12

What a fanatastic inbound marketing podcast!!

One episode in and I'm hooked. Wonderfully actionable ideas and content that one can put to work for their business. Can't wait for more episodes!!

★★★★★

joelwolfgang 2018/07/28

Great podcast! Great Content!

Just found your podcast and your article on Pillar content and loved it. It’s given me a whole new outlook on SEO and how to inspire my clients. Thank...

check all reviews on apple podcasts