Advertise on podcast: The TONYA STOKES Podcast

What if collaboration not competition, is the key to your next level? In this episode of STYLE, Tonya explores how beauty professionals can combine resources, reduce costs, and build wealth together. Plus, why you should collaborate before you partner and how SALT can help you build something bigger than your chair. Check out my book on amazon: https://a.co/d/0iH2mUdP

In a world full of criticism and negativity surrounding the beauty industry, it's time to remember who we are. Inspired by Matthew 5:13, this episode challenges beauty professionals to be the SALT of the industry, setting the standard, adding value, leading with excellence, and transforming lives, one client at a time.  Check out my book:  https://a.co/d/063goTHq

What if success doesn't have to be so hard? Let's challenge the popular "get it out the mud" mentality and rethink what true leadership looks like through a personal story about guidance, wisdom, and learning from those who have already walked the path before us.My book: The Salon Suite Life

When the economy shifts, your clients do too. Here’s how to guide them with strategywithout lowering your value. The Salon Suite Life book: https://a.co/d/0dmSgmWr https://a.co/d/iYUUqQo

Sometimes what you create will work… but that doesn’t mean it’s what was promised. In this episode, we break down Genesis 16 and the real cost of forcing something that wasn’t ready. If you’ve ever made a move out of pressure instead of trust, this conversation will hit home. The Salon Suite Life book: https://a.co/d/0dmSgmWr https://a.co/d/iYUUqQo

AI isn’t the future it’s already in your salon. In this episode, Tonya breaks down simple, real ways stylists can use AI to save time, reduce burnout, and run a more efficient business, without losing their personal touch. The Salon Suite Life book: https://a.co/d/0dmSgmWr https://a.co/d/iYUUqQo

Not all pricing is created equal. In this episode, we break down why your prices should reflect your market not what you see online and how to avoid one of the biggest mistakes in the beauty industry right now. The Salon Suite Life book: https://a.co/d/0dmSgmWr https://a.co/d/iYUUqQo

Are you really mad at the service, or just the price? Let’s talk about what goes into hair pricing, why costs vary, and why everything isn’t meant for everybody. The Salon Suite Life book: https://a.co/d/0dmSgmWr https://a.co/d/iYUUqQo

My Black Friday & Cyber Monday deals flopped, my other promo went crazy, and I’m trying to figure out what’s happening out here. Let’s talk salon deals, timing, and client behavior. https://a.co/d/iYUUqQo

Tonya wants to chat a little about this economy and your mindset. This is a short check in, HOW ARE YOU and HOW ARE YOU SHOWING UP FOR YOUR CLIENTS? https://a.co/d/iYUUqQo

In this episode of Style: Salon Talks You'll Love Every Time, Tonya Stokes breaks down how today's economic slowdown is reshaping salon life. From clients stretching appointments and cutting luxury add-ons to rising costs on everyday essentials, salons everywhere are feeling the squeeze. Tonya shares real behind-the-chair insights, the tough choices independent stylists are facing, and three practical strategies to protect your business in uncertain times. If you've been wondering how to keep clients coming back and your salon profitable during a downturn, this episode will give you clarity, confidence, and a plan to move from struggle to strength.   Get your copy on Amazon https://a.co/d/i5yatGw https://a.co/d/iYUUqQo

In this episode, I share two powerful analogies to remind you that not all movement means progress. If you’ve been working hard but feeling stuck, this message is for you. It's time to move with purpose and expectation. You're not behind. You're just in a planting season. #builttorise https://a.co/d/iYUUqQo

No matter how focused you are, your surroundings shape your future. This episode Tonya Stokes, breaks down why upgrading your environment is non-negotiable. Click here to grow your Salon business Be my guest, email me at [email protected] https://a.co/d/iYUUqQo

In this episode, I dive into the powerful concept of mindset — inspired by Mindset by Dr. Carol Dweck. Are you operating with a growth mindset, or are you stuck in fixed thinking? More importantly, are you holding on to your career or business long after your effectiveness? Tune in as I explore this honest question through the lens of the beauty industry and entrepreneurship — and shares empowering tips to help you reset, realign, and rise. Because you were Built to Rise. https://a.co/d/iYUUqQo

In this episode, we're diving deep into a truth that quietly shapes our lives: Those who commit to nothing are distracted by everything. If you've been feeling pulled in every direction, stuck in overwhelm, or unsure where to focus — this conversation is for you. Learn why commitment isn’t about locking yourself in — it’s about setting yourself free. Get ready for a mindset shift that will help you protect your energy, regain your clarity, and start moving with purpose. 🎧 Tune in and take your power back — one intentional decision at a time. Get a copy of my book https://a.co/d/62b8Y8I https://a.co/d/iYUUqQo