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Episode Description What if the biggest lessons about building a million-dollar business have nothing to do with finding a better strategy? In this episode, Dielle Charon sits down with longtime friend and financial coach Gina Knox for an unfiltered conversation about the mistakes, failures, and mindset shifts that come with building a seven-figure business. Gina shares how she went from $525K to nearly $1 million in annual revenue without significantly increasing her expenses or changing her strategy—and why the biggest shift was actually in how she thought about herself and her business. But this conversation isn't just for million-dollar entrepreneurs. Dielle and Gina revisit their early business mistakes, from investing in advanced strategies before mastering sales to comparing themselves to more established entrepreneurs. They explain why developing foundational skills, learning how to receive feedback, and investing time in implementation matter more than chasing the next exciting marketing tactic. They also get into the lessons nobody prepares you for at seven figures: making rookie mistakes even after years of success, taking client feedback personally, people-pleasing at scale, shutting down profitable opportunities that don't feel aligned, and learning that not every dollar is worth pursuing. Whether you're working toward your first $100K, scaling to seven figures, or figuring out what comes after your first million, this episode will challenge how you think about success, failure, money, and the kind of business you actually want to build. Timestamps 00:02:41 The biggest surprise about making seven figures 00:07:00 The mindset shifts that helped Dielle and Gina reach their first $100K 00:12:53 Early business mistakes: investing in advanced strategies before mastering the basics 00:20:07 What entrepreneurs should actually invest in at each stage of business 00:30:30 Why becoming a better learner is essential for business growth 00:39:20 The biggest mistakes Dielle and Gina made after reaching seven figures 00:47:00 People-pleasing, client results, and the hidden challenges of scaling 01:02:02 Beyond $1 million: building a business that works for you Join the membership: https://forthe23percent.com/everything-sales-main Gina Knox: www.ginaknox.co

Episode Description What if getting more clients didn't require you to constantly post, DM, network, and manually chase leads? In this episode, Dielle Charon sits down with ads and funnel strategist Stefanie Julia to break down how to build an automated client attraction system using ads and funnels. Stephanie explains why ads are simply automated visibility, why running ads without a funnel can waste money, and how women of color entrepreneurs can use paid traffic to get their work in front of more of the people who need it. They also unpack the biggest mistake entrepreneurs make when choosing a funnel: copying what works for somebody else instead of looking at how clients are already finding and buying from you. Dielle shares her own journey of testing webinars, private podcasts, paid workshops, and challenges before discovering the funnel that consistently works for her business. If you're ready to generate more leads without adding more manual work to your plate, this conversation will help you understand how to choose the right funnel, what metrics actually matter, and why building a repeatable client attraction system can help you grow without burning out. Timestamps 00:27 Why Instagram Lives create high-intent leads 05:00 From Homeland Security agent to ads + funnel strategist 09:15 Why more women of color need to be running ads 12:20 Why ads are simply automated visibility 19:20 What a funnel actually is—and why you already might have one 22:00 How Dielle tested multiple funnels before finding what worked 27:00 Why you shouldn't copy someone else's successful funnel 48:40 The biggest funnel mistakes—and why a client attraction system keeps you from quitting Stefanie Julia's Scale Prep Formula Masterclass: https://alwaysavip.com/webinar?el=dlpodcast Instagram: https://instagram.com/thestefaniejulia

What if the last few months of the year could change your life, even if the first nine didn't go the way you planned? In this episode, Dielle shares how she made more money in a December launch than she'd ever made before, at a time when most entrepreneurs expect sales to slow down. She also explains why she believes the new year has already started, and why waiting for January could be quietly costing you. If you're tired, burnt out or still carrying this year's disappointments, she has a reframe that might change how you see the next 90 days. Then she lays out the simple three-part plan she's using to end her own year strong, and her goals may surprise you. Grab your notebook, because by the end you'll know exactly what to focus on before the year runs out. Timestamps 00:33 – The episodes listeners keep talking about, and what's coming in this one 02:03 – Why Dielle believes the end of the year can change your life 05:47 – A launch that broke her own record in December, and what happened on Thanksgiving Day 08:22 – Why January is being decided right now 09:57 – Exhausted and ready to coast? Listen to this first 15:11 – The only thing you really need to finish strong (it's not more followers) 17:09 – Dielle's simple three-part plan for ending the year strong 30:18 – What's happening inside the programs this fall

What if the problem you keep working around is the reason your income keeps flatlining? In this walk-and-talk episode, Dielle Charon makes the case for choosing the one biggest problem in your business and fixing it before the year ends. She shares the realization that her business kept repeating million-dollar years because she wasn't changing her decisions or actions. The biggest problem in her business stayed the biggest problem. She also explains why the last four months of the year count: her biggest launch ever, $60K, happened in early December, and she went viral for the first time on Thanksgiving Day. Dielle walks through three reasons to attack your biggest problem now. Problems that linger keep your income stuck. The longer you avoid something, the more you build an identity around failing at it. And even if you don't fully solve it, you'll go into next year with real data instead of guesses. She shares the questions she uses to pick the right problem, including: what do you want to be able to say by the end of the year, what's the "bowling ball" that would knock down five other problems, and what have you been avoiding (like the coaching program you bought and never showed up to)? Then she lays out her own plan to have her membership cover all her business expenses by the end of the year. It has five parts: 10 big sales activities, time blocked on your calendar, coaching on only this one problem, energetic work to visualize it solved, and mindset work you bring to your coach. She also shares where her ads and funnels stand now: nine membership sales from two weekly webinars, cost per lead under $10, and ads officially breaking even. If you've been telling yourself "that just doesn't work for me," this episode is your sign to stop worrying and start working. Timestamps 02:20 The challenge: fix your biggest business problem before the end of the year 03:15 Why the last four months of the year still count 04:40 How letting problems linger keeps your income on repeat 06:30 How avoided problems turn into identity (and why that's so costly) 10:40 Why attacking the problem gives you data for next year, even if you don't solve it 12:05 Questions to help you choose your biggest business problem 13:55 The "bowling ball" problem and what you've been avoiding 15:50 Dielle's goal: a membership that covers all business expenses 18:10 Step 1: Create 10 sales activities toward one problem 22:25 Step 2: Put every activity on your calendar 23:50 Step 3: Get coached only on this one problem 25:10 Step 4: Energetic work and visualizing the problem solved 28:30 Step 5: Mindset work when you hit a speed bump, and bringing it to your coach 31:15 "This sounds like so much work": an update on Dielle's ads and funnels 33:50 Why a few months of focus can pay off for years Join the membership: https://forthe23percent.com/everything-sales

Episode Description What happens when the thing you've been avoiding becomes the thing that changes your entire business? In this episode, Dielle Charon sits down with money coach Annie Pietra to talk about how Annie went from being terrified of social media to going viral, growing to nearly 47,000 Instagram followers, and building a coaching business on track for six figures—all within a matter of months. Annie shares why she avoided building her own business for years, the boundaries that finally made social media feel safe, and what happened when one of the reels she almost didn't post reached more than 700,000 views. But going viral was only part of the story. Annie had already spent months building her niche, offer, backend systems, and sales skills before the attention came. When applications started pouring in, she was ready—and went on to close seven sales calls in a row. Dielle and Annie also talk about navigating the adrenaline of sudden visibility, protecting your privacy online, creating a mission bigger than your fear, building a life that supports your business, and staying grounded when growth happens faster than you expected. If fear of social media, visibility, or making the wrong decision has been keeping you from starting, this conversation is proof of what can happen when you decide, prepare, and take the next right action. Annie Pietra turns millennial women into Rich Aunties - but she didn't start out that way. For years, she had panic attacks over money - in the grocery store, in the classroom while teaching, during her wedding prep - because she didn't know if she'd ever be able to afford to stop working AND have enough to live an impactful life. After a family crisis brought her to a breaking point, Annie finally worked with a financial coach. Her life and money changed within weeks, and she immediately began setting up her sisters, best friends, and the other women around her to be able to build and manage their own wealth too. Five years later - now as the Rich Aunt and a full-time wealth coach - her mission is that every woman be able to confidently manage her own portfolio so she can use it as a tool to build a beautiful life for herself, her community, and the people she loves. Annie lives in one house with her husband, her daughters, her best friends, and their kids. She goes by "Tía" to her nieces and nephews, who fill her life with so much joy (and noise) that you can usually find her writing and recording between 11pm and 4am, when the house is finally quiet. Timestamps 01:45 How Annie became a full-time money coach before starting her own business 05:40 Why Annie avoided social media and entrepreneurship for years 09:25 The shift that finally broke Annie's excuses around content creation 14:20 Creating privacy boundaries that made showing up online feel safer 21:40 From deciding on her niche to finally posting on Instagram 23:35 The reel that hit 700K+ views and changed everything 27:15 How Annie turned viral attention into 30 applications and 7 clients in a row 30:25 Taking the next right action while building a business toward six figures Join the membership: https://forthe23percent.com/everything-sales

Episode Description What if the reason people aren't buying from you isn't your content or your sales strategy—but that your niche doesn't feel valuable enough to pay for? In the final episode of the Million Dollar Niche series, Dielle Charon introduces her Advanced Skill Test, a five-part framework for determining whether your niche is strong enough to support premium and high-ticket offers. She explains why your ideal client needs to believe she can't solve the problem herself, why you should sell a result instead of a task, and why inspirational "you can do it" content isn't enough to position you as an expert. Dielle also breaks down why your niche should solve an outcome people are already searching for and be sophisticated enough to support clients beyond one quick transformation. From leadership and nervous system coaching to bookkeeping and financial coaching, she shares examples of how to turn a vague or difficult-to-sell specialty into an advanced skill people understand, want, and are willing to pay for. If you're questioning whether your niche can support a premium offer—or you're creating content but struggling to turn that attention into buyers—use these five tests to audit your niche before changing everything else in your sales process. Timestamps 00:28 The final part of the Million Dollar Niche series 01:35 Why your niche needs to offer an advanced skill 03:30 Test #1: Your client believes she can't do it herself 07:15 Test #2: Sell the result, not the task or tool 09:30 Test #3: Stop cheerleading and start demonstrating expertise 10:35 Test #4: Choose an outcome people already want 13:30 Test #5: Can your expertise support clients for 2–3 years? 16:40 The complete 5-part Advanced Skill Test for your niche Join the Know Your Niche Workshop: https://forthe23percent.com/niche

Episode Description What if the coaching work you're most passionate about isn't actually the thing your ideal clients are ready to pay for? In this episode of the Million Dollar Niche series, Dielle Charon tackles one of the biggest niche mistakes she sees: building your niche around burnout, self-care, time management, confidence, identity, self-worth, or another feeling. She explains why these niches can be difficult to sell, why feelings aren't a clear result you can permanently promise, and why she believes the strongest niches are anchored in health, wealth, or relationships. But Dielle isn't telling you to abandon the deeper work you care about. Instead, she shows you how burnout, capacity, self-worth, and emotional healing can become part of the way you help someone achieve a tangible result they're already searching for. She also breaks down why fear of responsibility and lack of experience can cause coaches to water down their promises—and how to start smaller without giving up the niche you ultimately want to build. If you've been posting consistently but nobody is reaching out, or you've been afraid to promise a specific result because you can't control every outcome, this episode will help you rethink what you're selling, identify the expertise you already have, and stop throwing away a potential million-dollar niche because of fear. Timestamps 00:28 The niche mistake Dielle sees over and over again 02:35 Why burnout, self-care, and feelings aren't high-converting niches 04:55 Why every coach is already a burnout and time-management coach 07:00 Why feelings like confidence and self-worth aren't tangible results 09:20 The health, wealth, and relationships pattern behind successful niches 11:40 Why your own healing journey can mislead your niche decision 18:25 The deeper fear behind promising a specific client result 26:15 The Life Wins Audit: finding the million-dollar niche you may be overlooking Join the 5 Day Know Your Niche Workshop: https://forthe23percent.com/niche Join the membership: https://forthe23percent.com/everything-sales

Episode Description What if choosing a niche doesn't mean giving up your creativity, your passions, or all the other parts of who you are? In this episode of the Million Dollar Niche series, Dielle Charon breaks down how to niche down when you're multi-passionate. As a self-described "wild creative," Dielle shares how she's built a business with live events, memberships, workshops, podcasts, social media, and more—all while maintaining a clear niche that has helped her generate millions of dollars. She explains why boredom is a creativity problem, not a niche problem, and why your passions don't have to become your specialties. Dielle also challenges the popular "you are the niche" advice, revealing how many creators who claim they don't have a niche still have highly specific offers, content pillars, and audiences. You'll learn how to stay wildly creative without creating volatility in your income—and the four elements Dielle believes every high-converting niche needs. If you've been afraid that niching down will box you in, make you bored, or force you to leave parts of yourself behind, this episode will help you see that you can be multi-passionate and build a clear, profitable business. Timestamps 00:00 How to niche down when you're multi-passionate 02:20 The two real fears behind choosing a niche 03:15 Why boredom is a creativity problem—not a niche problem 05:25 How to stay wildly creative inside one clear niche 07:15 The difference between your passions and your specialty 09:10 Why "you are the niche" can be misleading business advice 11:25 The hidden niches behind creators who claim they don't have one 16:00 The four elements of a high-converting niche Join the 5 Day Know Your Niche Workshop: https://forthe23percent.com/niche

Episode Description What if choosing a niche isn't limiting your freedom—but actually the thing that could help you make more money? In this episode, Dielle Charon kicks off her Million Dollar Niche series by sharing how niching down took her from making $10K as a life and career coach to $40K as a side hustle coach, $300K as a general business coach, and eventually millions of dollars as a sales coach for women of color. She breaks down why a niche is simply a specialty—not a cage or an identity—and why getting more specific helped her grow her audience, get clients better results, and make more sales. Dielle also gets into the deeper reason so many entrepreneurs resist choosing a niche: making a decision can feel like giving up the freedom you became an entrepreneur to have. She shares why your resistance to niching may have nothing to do with your business, why constantly changing what you sell can create uncertainty for buyers, and how becoming a more decisive business owner can help you finally move forward. This is Part 1 of the Million Dollar Niche series. If you've been stuck between multiple niches, afraid you'll choose the wrong one, or wondering whether you even need a niche anymore, start here. Timestamps 00:33 Million Dollar Niche: How niching down made Dielle millions 01:30 From life coach to sales coach: Dielle's niche evolution 04:50 Why your niche should evolve as your business grows 05:30 Your niche is the beginning of your entire sales process 07:10 The beliefs that make niching down easier 09:35 Why choosing a niche is really about making a decision 13:45 The deeper reason you may feel restricted by your niche 17:20 Why constantly changing your niche can cost you sales Join Dielle for the 5 Day Know Your Niche Workshop: https://forthe23percent.com/niche

Episode Description What if the nervous system practices you've been taught weren't actually created with women of color—and our lived experiences—in mind? In this episode, Dielle Charon sits down with somatics practitioner Brenda Lomeli for a conversation about decolonizing somatics and reconnecting with the wisdom of your body. Brenda explains what somatics actually means, why nervous system work can look different for people from marginalized identities, and how many popular healing practices have been removed from the cultural and ancestral contexts they originated from. They also explore what this means for entrepreneurship: how to support your body while still selling, showing up, making money, and taking action toward your goals. From building safety without shutting down your business to using your body's wisdom as a coach, this conversation offers a different way to think about nervous system healing—one rooted in relationship, context, ancestral resilience, and collective liberation. About Brenda Lomeli Brenda Lomeli is a first-generation Mexican-American decolonized somatics coach. For over 10 years, she has supported 500+ women in reclaiming their bodies — first through TL10, and now through Reclaiming the Body™ Decolonized Somatic Certification. She is a Master Certified Life Coach, Advanced Feminist Coach, and practitioner in nervous system regulation, emotional processing, and ancestral healing. She holds degrees in Music Therapy and a Master's in Occupational Therapy — and is a confirmed descendant of Mesoamerican healers, herbalists, and curanderas. Timestamps 00:01 Why relationship-based selling can be so powerful 09:20 How Dielle + Brenda's relationship came full circle 16:30 What somatics actually means—and why your body matters 19:20 What it means to decolonize somatic and nervous system work 25:30 Why somatics matters when you're building a business 33:10 When nervous system work becomes a reason to stop taking action 36:45 How to honor your nervous system without shutting down your business 43:40 Reclaiming the Body + Brenda's somatic certification for coaches of color Reclaiming the Body™ is a decolonized somatic certification for coaches of color who want to learn how to work with the body, emotions, and nervous system in their coaching practice. Rooted in a decolonized and anti-oppressive approach to somatics, the certification unlocks what becomes possible when we stop treating the body as something to override—and recognize it as powerful, intelligent, and unique source of wisdom. The founding cohort of Reclaiming the Body™ kicks off October 1, 2026. Learn more about Reclaiming the Body™: www.brendalomeli.com/reclamation Join the membership: https://forthe23percent.com/everything-sales

Episode Description What if supporting your nervous system to hit bigger business goals has less to do with meditation and breathwork—and more to do with how you're actually living, working, and managing your money? In this episode, Dielle Charon breaks down five practical ways to support your nervous system while still taking action toward your business goals. She shares why financial safety is one of the biggest pieces of nervous system support, how business shame can keep you from selling again, why simple routines reduce anxiety, and why taking action might actually feel better in your body than waiting until you feel completely ready. If you've been blaming your nervous system for why you can't sell, show up, or go after your next income goal, this episode will help you create safety without stepping away from your business. You'll learn how to work with your body while continuing to make money, get visible, and move toward the results you want. Timestamps 00:26 How your nervous system impacts your business goals 05:45 Why financial safety comes before nervous system work 12:30 The basics your body actually needs: food, movement + sleep 16:30 How business shame keeps you from taking action again 22:30 Why simple routines can dramatically reduce business anxiety 25:40 Creating morning, evening + stress-reducing routines that actually work 29:30 Why taking action can feel safer than waiting 32:25 Stop waiting for better circumstances to go after your goals Join the membership: https://forthe23percent.com/everything-sales

Episode Description What if the only thing standing between you and your next level is the belief that you've never done it before? In this episode, Dielle Charon introduces the concept of transferable belief—a mindset framework for building confidence in new skills by borrowing evidence from the successes you've already created. She explains why you're never truly starting from scratch, how to stop overvaluing strategy and start trusting yourself, and why the same strengths that helped you succeed before can help you master your next chapter in business. Whether you're launching a new offer, changing your niche, learning a new marketing strategy, or scaling your business in a completely different way, this episode will show you how to stop fearing "new" and start believing in yourself. Timestamps 00:00 Intro + What is transferable belief? 03:00 It's not the wand—it's the wizard 06:45 Why your success comes from you, not the strategy 09:00 How to identify your transferable strengths 12:30 You're not starting over—you're applying the same skills differently 15:30 Three things you can always transfer: work ethic, support, and resilience 18:00 Stop making "new" bigger than it is 20:00 Final thoughts: You've already proven you can do hard things Join the membership: https://forthe23percent.com/everything-sales Katherine Morrison's It's the Wizard, not the Wand Podcast Episode: https://podcasts.apple.com/us/podcast/37-its-the-wizard-not-the-wand/id1524491131?i=1000513232486

Episode Description What if the reason your business isn't growing isn't because you're not trying—but because you're trying the wrong way? In this episode, Dielle Charon introduces her powerful "Trying Framework" and explains why so many entrepreneurs mistake being busy for making progress. She breaks down the three ingredients every business owner needs to actually master a skill, create results, and stop abandoning strategies that could have worked if they had been tested correctly. If you've ever said, "I tried Instagram," "I tried webinars," or "I tried selling and it didn't work," this episode will completely change how you think about effort, experimentation, and business growth. Timestamps 00:00 Intro + Why "trying" isn't the same as creating results 05:00 The biggest mistake entrepreneurs make when they say, "I tried" 07:10 The 3-part Trying Framework that actually produces growth 12:30 How Dielle finally cracked her paid ads after a year of experimentation 16:00 Why your failed attempts might not actually count 18:00 The power of weekly coaching and 10 experiments 22:00 Why mastering one skill changes your business forever 25:00 Stop chasing quick wins and start building lasting results Join the membership: https://forthe23percent.com/everything-sales

Episode Description What if the reason you're stuck at your current income level has nothing to do with your strategy—and everything to do with your relationship to money, marketing, and yourself? In this episode, Dielle Charon sits down with Family and Business Constellations facilitator Kyla Mitsunaga to unpack how she shattered her $50K income ceiling and grew to over $140K by healing the beliefs she didn't even realize she was carrying. They dive into the power of family constellations, why your limiting beliefs may not actually be yours, and how changing your relationship with marketing transformed the way Kyla sells. If you've ever felt like you're doing all the "right" things but still can't break through to your next level, this conversation will introduce you to an entirely new way of thinking about growth, healing, and entrepreneurship. Timestamps 00:00 Intro + How Kyla broke through her income ceiling 01:00 Why sharing—not selling—is Kyla's favorite sales strategy 02:00 What are Family Constellations? 05:30 Why healing isn't one-size-fits-all 07:30 How Family Constellations reveal what's really holding you back 10:15 The power of healing in community 11:00 From $50K to $140K: Kyla's business evolution 13:30 Why she thought she couldn't sell spiritual work 15:30 The growing demand for healing and embodiment work 17:30 Rebuilding your relationship with marketing 19:00 The 30-Day Sales Challenge that changed everything 20:30 Building a new relationship with your income goals 21:30 How one client inspired Kyla to triple her own revenue 24:30 Curiosity: the entrepreneurial skill no one talks about 27:00 Confidence after rejection and selling premium offers 29:00 The surprising source of your limiting beliefs 32:00 Why your relationship with the goal matters more than the goal itself 34:00 How to know a limiting belief isn't actually yours 37:00 Using coaching frameworks without losing yourself 42:00 Creating spaces where women of color can heal and lead 46:00 Final reflections + where to connect with Kyla Follow Kyla on Instagram: https://www.instagram.com/withwarriors/ Join the membership: https://forthe23percent.com/everything-sales

What if your biggest breakthrough isn't learning something new—but finally believing your next level is easier than staying where you are? Recorded from Costa Rica after an unexpected 5 a.m. wake-up call, Dielle Charon shares the mindset breakthroughs she's having as she builds toward a $10 million business. She unpacks the thought that completely changed how she views growth, why most entrepreneurs already know exactly what to do, and how to stop waiting for perfect conditions before taking action. If you've been feeling stuck, overwhelmed by your next goal, or convinced you need more information before you can grow, this episode will challenge the way you think about success, obstacles, and what's actually keeping you from your next level. Timestamps 00:00 Intro + A 5 a.m. breakthrough in Costa Rica 01:45 Why $10 million suddenly felt overwhelming 03:00 The mindset shift that changed everything: your future is easier 05:00 Why staying the same is actually the hard part 06:15 Fear of success, visibility, and criticism 08:00 The "glass ceiling" breakthrough 09:00 You've already been told what to do 11:00 Stop hiding behind "I don't know" 13:15 Why information isn't your problem anymore 15:00 The questions to ask after you've been given the strategy 16:30 Do it with the obstacle 18:00 Why waiting for perfect conditions keeps you stuck 19:30 Building a million-dollar business with a small audience 20:15 Growing while working a 9-to-5 21:00 Building a business through chronic illness 22:00 The obstacle Dielle is carrying into her $10 million goal 23:30 Why your obstacles become your greatest story 24:45 The growth that only comes from doing hard things 26:00 Final thoughts: Stop removing the obstacle and move with it Website: forthe23percent.com Instagram: @forthe23percent Membership: forthe23percent.com/membership