
Advertise on podcast: Growing Steady | Intentional Creative Business Podcast
Rating
4.9from
This podcast has
272 episodes
Language
EnglishPublisher
Wandering AimfullyExplicit
Yes
Date created
2018/09/16
Latest episode
2026/08/13
Average duration
30 min.
Release period
31 days
Description
Growing Steady is for online creators who want to grow their business without burning out. Each week, we (Jason & Caroline Zook) share practical lessons on building businesses that are profitable, predictable, and still leave room for a good life.
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$115/mo, $4,200/mo, and $85,000+
2026/08/13
Eight months into the year and the seeds are finally starting to sprout! A lot of numbers in this one, but that's a good problem to have. 🌱
In this episode:
What it feels like going from $35K/month in coaching revenue to $30K total in eight months (on purpose!)SceneRoll's huge leap forward thanks to Claude's Fable 5 model, now at 6 paying customers and ~$115/month MRR (momentum!)Solo Content Studio hitting $4,200 in recurring revenue just four months after launching as a cohort (Caroline's insane Instagram growth driving it)Teachery 4.0 is 70% rebuilt, the "AI harness" approach that makes it feel like 100 people are working on it, and the September goal to finish the last (hardest) 30%The retirement of Teachery's $550 lifetime deal, the new pricing tiers ($750 → $950), and how $85K in lifetime deal sales became the financial bridge we neededHow we're making this all happen with a toddler and late nights 👶Hope you enjoyed the update!
So much has happened in 3 months 😂
2026/07/30
Leon's still sleeping (7 AM as of recording this) and here's 25 minutes of updates to cram in. Let's go. 😅
In this episode:
How SceneRoll went from stalled to suddenly VERY capable (thanks to Claude Fable)The launch of Solo Content Studio, our second app of the year ($14k launch)Going from $0 to ~$2,000 in MRR in two months with a new businessRebuilding Teachery 4.0 is well underway and a chat about the “harness” approach we’re usingTeachery's first price increase in 12 years, the October launch goal, and what happens to lifetime deal holdersWhat 4 Claude subscriptions and $800/month in "dev fees" actually gets youWhat do you want updates on? Shoot us an email and let us know if you want more eps!
I'm climbing cringe mountain (again)
2026/04/28
Learn more about Solo Content Studio at https://solocontent.studio
After years of burnout and staying off camera (and content creation), I'm finally climbing Cringe Mountain. Want to come along for the ride with me? 😂
In this episode:
The shift we're seeing in growing an audience in 2026 (and what stopped working for us)Why email alone isn't enough anymore and why we're back on InstagramMy personal two-week challenge to post daily reels (imperfect ones)What Solo Content Studio is and how it cuts our newsletter writing to 11 minutesHow an automated blog generated 150 posts and started driving real salesBecoming the student againIf you've been putting off showing up online, this one might be the nudge you need.
Our first app of 2026 launches... tomorrow!
2026/03/24
It's the night before our launch and I'm recording this from bed while Leon sleeps upstairs and Caroline finishes a few things with our SceneRoll sales page 😂.
This is the quick story of building SceneRoll, from closing our coaching business after eight years last summer, to discovering AI building tools like Lovable and Claude Code, to the frustrating weeks of trying to get video previewing and exporting to actually work in a browser. OOF.
Today it finally clicked! And I can't believe how fast and smooth SceneRoll feels to go from an audio file and B-roll clips to a finished vertical video!
Tomorrow we go live with a usage-based credit model and an exciting multiplier bonus for early buyers. Hope you'll check out SceneRoll.com and grab some credits!
Caroline's first solo unfiltered episode 🙈
2026/03/13
Caroline's first solo unfiltered episode! 😱 Recorded while tidying the art room 😂...
We're both more excited about business than we've been in years Leaning into AI with curiosity instead of fear has been one of the best decisions we've madeGoing back to work full-time in January was intentional (work fills my creative bucket, which makes me a better mom)Walking away from WAIM Unlimited after 8 years was a leap of faith, but it wasn't a growth edge anymoreRole split: I'm leading content/design (vibecoding.to, Instagram, TikTok, UI for SceneRoll + Teachery), Jason's leading productFound a fun NotebookLM → Canva workflow for reelsLeon at 6 months is the best stage yet, her personality emerging, smiles, laughsHonestly might be the happiest I've ever been, trying to soak it in and stay present instead of disappearing into the laptop!
I haven't been this excited in... 17 years 😳
2026/03/09
Unfiltered episode recorded on a Sunday walk while Leon naps:
Haven't felt this excited about building since iWearYourShirt in 2009Claude Code (especially the Mac app) has been a game changer (way beyond what Lovable could do for us)Built an autonomous Teachery blog engine in ~2 hours: 3 articles/day, Telegram updates, auto-publishedAlso built a content digest that turns voice memos into tweets and newsletters that sound like meMade my first real commit to Teachery's codebase! WOW!The tension: endless ideas, not enough hours, still wanting to be a present dadPrediction: 2026 creative output will be 10-30x any previous year. Does it feel that way to you too?
Unfiltered thoughts from Jason about Teachery
2026/01/22
Trying a new thing with our podcast! We're going to record and release unfiltered episodes.
On my walk this morning I had some thoughts about Teachery I wanted to share:
Where the business startedThe main 3 evolutions Teachery has hadThe big ah-ha moments in 2025 that reignited my passion for TeacheryThe next version of Teachery I'm stoked about (v4.0)The first BIG financial goal I've set for Teachery in a lonnnnnng time!Hope you enjoy and look for more of these episodes from each of us soon 👍👍.
257 - We’re back! As parents! Update + a look ahead…
2026/01/05
After a few months away, we’re back behind the mic with a real-time life and business update. In this episode, we share what the first four months of parenthood have been like, how our parental leave actually played out, and where our work is headed next.
We talk about:
Life with baby Leon and what surprised us most in the early monthsHow stepping away from WAIM Unlimited and work impacted usWhat’s happening with Teachery and why it’s entering a new chapterTwo very different paths we’re considering for what we build next—and why we’re tornWhy clarity still comes from action, not overthinkingThis episode is part catch-up, part behind-the-scenes, and part open-ended invitation to follow along as we figure out what the next iteration of our work looks like in 2026.
🔗 Leave a comment: https://youtu.be/cbKe5NAzzUE
256 - Last ep before baby! What pregnancy has been like…
2025/08/12
In this episode, we’re answering a handful of questions about our pregnancy journey so far (36 weeks as of recording!) We talk about everything from favorite (and least favorite) parts, to how Jason’s been helping, to what’s surprised us most along the way.
We also chatted about:
How we’ve prepared financially for babyWhat it’s been like stepping back from WAIMSome of the more emotional, unexpected shifts we’ve experiencedPlus, a few questions about what work and childcare might look like and the baby’s future citizenship in Portugal.
255 - Our Final WAIM Launch: The FULL Recap...
2025/07/10
We just wrapped our last-ever launch of WAIM Unlimited. All while 7 months pregnant, grieving the loss of two family members, troubleshooting a broken-down car, a 5-hour medical snafu, and somehow still exceeding our high goal for our launch. Let’s break it all down.
In this episode, we’re going to cover:
What actually worked (and didn’t) across email, Instagram, affiliates, YouTube, and moreA surprise takeaway about boosting IG ReelsThe total revenue, MRR, and where we spent moneyHonest reflections on marketing, momentum, and managing real life during a major launchIf you’re curious about what went into a “final launch” of a signature program, the tactics, the lessons, and everything we did to beat our high goal this one is for you.
***
🚀 Want bigger launches with less stress? Our Calm Launch Formula program can help you plan your next launch in LESS than 2 hours! Sales emails, sales copy, pre-marketing, bonuses, your entire plan ready to go in just ONE sitting. Use code podcastsarecool to get 50% off at wanderingaimfully.com/deal
⚙️ Give Teachery a try today for free! Looking to create online courses with a platform that lets you customize everything? Give our course software a 14-day free trial at teachery.co
💌 Want to get a weekly jolt of business inspiration and learn tactics and strategies that can help you increase profits, have more predictability, and feel peaceful with your biz? Sign up for our weekly email at wanderingaimfully.com/newsletter
254 - Real-time FINAL launch update (3 of 3, Jason only)
2025/06/23
This is part three of our 3-part series sharing the real-time updates of our LAST-EVER launch of our un-boring coaching program WAIM Unlimited.
As of recording this FINAL installment, we have just 12 hours left in the launch 😱.
You’ll get an update on our total sales numbers, what went on the last week (another death in our family 💔), and the final things happening in the last day.
🔗 Track our daily sales: https://sales.waim.co💻 See the coaching session tool: https://preview.waim.co (expires when launch ends)
👉 Get all the details on our final launch of WAIM Unlimited: https://waim.co
253 - 10 most common questions we get asked
2025/06/19
Since we've been running WAIM, certain questions come up over and over. In this episode, we’re answering the top 10 things we hear most from creative business owners who feel stuck and don't know what to do next.
We cover:
How to increase sales without feeling pushyHow to get clarity on what you're building and who it's forHow to overcome fear and self-doubt…and 7 more honest, practical questions that we think every solopreneur asks themselves at some point!Whether you're considering WAIM Unlimited or just want some grounded guidance, this episode is packed with the real stuff.
👉 Get all the details on our final launch of WAIM Unlimited: https://waim.co
252 - Real-time FINAL launch update (2 of 3, Jason only)
2025/06/17
This is part two of our 3-part series sharing the real-time updates of our LAST-EVER launch of our un-boring coaching program WAIM Unlimited.
As of recording this second installment, we are 1 WEEK post-launch and have 1 week to go! (This is the "Sahara Desert" part of the launch.)
You’ll get an update on our total sales numbers, how our boosted IG content is doing, and our adjusted plan for the next week due to a death in the family 😢.
Hope you enjoy this and we'll share one more real-time update episode on the last day of the launch.
🔗 Track our daily sales: https://sales.waim.co
👉 Get all the details on our final launch of WAIM Unlimited: https://waim.co
251 - The 3 human skills you need to be building in an AI content world
2025/06/12
With AI rapidly multiplying the amount of content flooding every platform (40m vertical videos PER DAY 😬), we’re facing an era where information is no longer scarce... it’s commoditized.
So what actually becomes more valuable in a world drowning in content? In this episode, we share the three human skills we’re doubling down on in the year ahead. These are core skills we believe will stand out more than ever:
Storytelling: The shift from tip-based to narrative-driven content, and why holding attention is now a superpowerTransparency & Building in Public: Why your lived experience (even failures!) is your best differentiator in the age of generic contentPersonality & Weirdness: As sameness increases, novelty becomes magnetic and showing up imperfectly is your edgeIf you’ve been wondering how to stay relevant (and energized!) as AI transforms everything, we hope this chat offers a grounded, creative direction to move forward with.
🤠 If you want to join us for the years to come and get an inside look at how we're continuing to build calm creator businesses during the wave of AI, learn more about WAIM Unlimited: https://waim.co
250 - Real-time FINAL launch update (1 of 3)
2025/06/10
If you love hearing the behind the scenes of a product launch, then you are going to thoroughly enjoy this 3-part series for our LAST-EVER launch of our un-boring coaching program WAIM Unlimited.
As of recording this first installment, we are 24 hours post-launch and have 2 weeks to go!
You’ll get to hear how our pre-launch waitlist went, where 44% of sales have come from so far, and how close we are to our initial low goal already.
Hope you enjoy this and we’ll have two more of these episodes!
🔗 Track our daily sales: https://sales.waim.co
👉 Get all the details on our final launch of WAIM Unlimited: https://waim.co
Podcast reviews
Read Growing Steady | Intentional Creative Business Podcast podcast reviews
marycwick 2025/03/06
Gold nuggets and LOLs
As a creative small business owner, this is my favorite favorite favorite podcast. Carol and Jason give such nuggets of business gold while making me ...
Instagram Cat Mom 2023/10/24
So much yes!
I’ve been a listener since 2017 and then a WAIMer 😺 I adore this style of sharing and teaching and always look forward to whatever fun is next.
Iheartwriting 2023/05/19
One of my favorite business podcasts!!
This ranks really high up there in my list of favorite podcasts for creative business owners. Jason and Caroline are a breath of fresh air in what oft...
awrosemba 2022/09/30
Value
I continue to get value from this podcast, even though they have recorded this many episodes. If you are looking for a different kind of online busin...
Devonnae Williams 2021/09/03
They share all the best stuff - just press play (and subscribe)
The business stuff, the life stuff, the fun and the hard stuff and it’s always so incredibly helpful and usually pretty funny too. If you’re into laug...
TeeFlowerz 2021/08/01
Be prepared to laugh while learning how to run an intentional biz
Jason and Caroline help provide my husband and I the energy we need to continue trying to grow and take over my parents online businesses. We love lis...
AsianSurferChick 2021/07/23
For the overwhelmed or underwhelmed entrepreneur
Well, all of the 5 out of 5 stars reviews I think says it all. I have been listening to Jason and Caroline obsessively now for days, weeks. They are a...
Erin D CBB 2021/04/26
A must listen for Business Owners!
I’ve been putting off writing a review because I couldn’t figure out a concise way of explaining just how amazing and wonderful and informative and he...
Chelhet 2021/04/13
Cinnamon Lol’ers unite! 🤣🤣
Jason and Caroline are a must listen for business owners who want solid advice and affirmations with a bit/a lot of silliness mixed in!
jennNFC 2021/04/05
Where’s iTunes again? 🤪
Well I came to leave a review on iTunes but since I couldn’t find it 😆 I’ll leave this review here. Love this podcast. Perfect mix of fun real life a...
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