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Rick & Rick Rule the World

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Rating
★★★★★
4.9
from
15 reviews
Categories
Country
United States
This podcast has
201 episodes
Language
English
Date created
2018/09/22
Latest episode
2026/10/31
Average duration
21 min.
Release period
14 days

Description

Digital marketing insights from Rick Mathieson (author of Branding Unbound and The On-Demand Brand) and Rick Wootten (Silicon Valley CMO) as they share their unique brand of news and views on the trends impacting the intersection of marketing, media, tech, and pop culture. All delivered with an extra-large serving of fun. From B2C to B2B. CPG to SaaS. Digital to direct. Email to experiential. Social to search. Content to commerce. Generative to agentic AI. Viral video to virtual & augmented reality. POS to podcasts. Full funnel to WTF. This is the podcast for every marketer who’s out to rule the world. https://www.linkedin.com/company/rick-rick-rule-the-world

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Halloween 2026 Brand Trends: Twix, Rivian, Herb Light, Pringles & More
2026/10/31
🎃 Disney launches a service to help advertisers sling AI. How Crocs got funded after the movie “Idiocracy” made fun of them. Plus a Halloween edition of Loaded Questions and a whole lot more—on the podcast about brand innovation at the intersection of marketing, media, tech, and pop culture. IN THIS EPISODE 😱 Where isn’t Waldo in Rick W’s Halloween plans? 🐭 The Mouse House helps small businesses sling AI slop—or sales? 🤪 How the movie “Idiocracy” helped Crocs conquer the world 🌮 Taco Bell brings back the Choco Taco for fun and profit 🍨 The case for ice cream as a super food … but not when it won’t melt 🍫 Can you guess the most popular candy brand for tricker-treaters? 💀 Niki, Buddy, Spidey & the most viral costumes for Halloween 2026 👻 Halloween 2026’s best spots: Twix, Rivian, Herb Light, Pringles & More Brought to you by TASKIN, the first name in ultra-stylish, premium-quality travel gear for 🛩-setters everywhere. Shop now and save 30% with promo code R&RTAKE30 at TaskinSF.com. Approximately 22 minutes. Review your streamer’s privacy policies. Episode may feature audio, visual and/or other forms of content developed using AI or other digital tools. © MAVERIX LLC.
Tesla Tops Auto Brand Loyalty, Domino’s Dares You to Down the Enemy & More Marketing Buzz
2026/10/24
🍕 A lot has been made of it, but was 2026 really the year we went back to the movies? Why Domino’s will give out up to one million free pizzas, but only if you choke down the competition. What car brands top loyalty lists? Plus Loaded Questions (about superheroes hitting public domain, the most important audience for thought leaders, and more brand buzz at the intersection of marketing, media, tech and pop culture). IN THIS EPISODE 💍 Rick W. puts a ring on it during a trip down under 🍿 Was 2026 really the year we went back to the movies? 🍕 Domino’s will give you free pizza—but only if you eat the enemy first 🥇 A surprising auto brand loyalty ranking is in the eye of the beholder 🦸🏻‍♂️ The Dark Knight’s set to hit public domain, can a horror movie be far behind? 🛒 Which supermarket is launching its own content studio with a minivela? 👩🏾‍💻 Thought leaders’ most important audience isn’t who you think it is 🦆 Ben Affleck lands a promotional deal for the most obvious brand ever Brought to you by Taskin, the first name in ultra-stylish, premium-quality travel gear for 🛩-setters everywhere. Shop now and save 30% with promo code R&RTAKE30 at TaskinSF.com. Approximately 23 minutes. Review your streamer’s privacy policies. Episode may feature audio, visual and/or other forms of content developed using AI or other digital tools. © MAVERIX LLC.
Interview: 3 Things Every Marketer Needs to Know to Get Buy-In from the C-Suite
2026/09/26
Nuance Collective Partner & Chief Operating Officer Terry Seitz shares insights on three things every needs to know about aligning with, and getting buy-in from, the C-suite. A seasoned marketer whose career spans two decades at agencies such as Grey, PhD, and IPG—as well as a dozen years at VISA in roles such as Director of Global Brand and VP, North America Marketing—Terry offers a pragmatic approach for both B2B and B2C marketers at every level to leverage a financial mindset-based approach to model out bottom-line business outcomes. IN THIS EPISODE 📊 Your KPIs are broken—and how to fix that ⚖️ Demand Gen vs. Brand: Building buy-in via financial modeling 🏦 Reframing “brand” and right-sizing marketing investment 🔭 Fractional CMOs and the importance of long-term strategy ♟️ Recalibrating market expectations around both current and future ROI 🌠 Coca-Cola and Starbucks: An all-time star and a once and future standout Brought to you by Taskin, the first name in ultra-stylish, premium-quality travel gear for 🛩-setters everywhere. Shop now and save 30% with promo code R&RTAKE30 at TaskinSF.com. Approximately 22 minutes. Review your streamer’s privacy policies. Episode may feature audio, visual and/or other forms of content developed using AI or other digital tools. © Maverix, LLC.
Movie Review: 'Spider-Man: Brand New Day'
2026/09/05
🦶🏻 Peter Parker serves up some not-so-small potatoes: In the conclusion of this two-part episode, the Ricks and guest Kurt Ho pivot to that other massive blockbuster for summer 2026—“Spider-Man: Brand New Day.” IN THIS EPISODE 💀 Enter: The Punisher, the Hulk, the Black Widow—and Jean Grey? 👀 From pure evil to a righteous quest: What’s gotten into Grey? 🦂 From Scorpion to Ramrod, famous comic book covers come to life 🕷️ Getting back to basics with your friendly neighborhood webslinger 😎 A spectacular 3D experience, even for Rick W. 🌆 A cinematic postcard-cum-love-letter to New York City 💰 Spidey does serious box office–but where’s Peter getting his spending money? 🕸️ Techno or organic: What’s your preferred web shooter? 🧠 Drop your inhibitor: Did Peter outbrain Bruce Banner–and will he regret it? 🧤 Is the Hulk always a cameo, never the lead? Which Hulk could change that? ❓ Did the Hulk and Ned really remember who Peter is? If so, how? Brought to you by Taskin, the first name in ultra-stylish, premium-quality travel gear for 🛩-setters everywhere. Shop now and save 30% with promo code R&RTAKE30 at TaskinSF.com: ow.ly/Vh6M30r9EpF👐🏻 Approximately 18 minutes. Review your streamer’s privacy policies. Episode may feature audio, visual and/or other forms of content developed using AI or other digital tools. © Maverix, LLC.
Movie Review: Christopher Nolan’s ‘The Odyssey’
2026/08/26
🎥 In Part One of a two-part episode, the Ricks are joined by guest Kurt Ho for the first of two movie reviews of this summer’s biggest blockbusters. First up: Christopher Nolan’s “The Odyssey.” IN THIS EPISODE 🖖 One Rick’s odyssey leaving Las Vegas—and fleeing Trekkers 🕷️ Two blockbusters starring Tom Holland, a few common themes 👁️ Matt Damon’s 10 years dodging a cyclops, witches, and bad decisions 👀 Kurt spoils himself with back-to-back adventures in IMAX 🔫 If “Inception” is Nolan’s heist movie & “Tenet” his Bond, what is “Odyssey”? 🥷 Jason Bourne is ready to rumble, but why is Tom Holland so hollow? 🤔 Is this the Christopher Nolan movie that’s not quite a Christopher Nolan movie? 🥋 Why Robert P. & Tom H. were just grasshoppers to Damon’s Kung-Fu master 🐶 Petting the dog: A tear-jerking story about a boy, his dad—and his dad’s dog 🎭 Anne Hathaway’s masterclass on acting and layered performances 📕 Homer’s myth about gods and monsters, not “historical” accuracy 💰 “The Odyssey” breaks box office records for Nolan, Damon—but not Holland 👸🏾 Zendaya does Athena—or does she? A debate about her role 💀 A Punisher out of time: Jon Bernthal’s Greek accent is Bronx to us 🎬 The cyclops sizzles: Nolan’s practical effects in a CGI-crazy world 🖼️ Nolan channels Redon’s “The Cyclops” at a key moment 🪞 What does it mean that this is the first movie filmed entirely in IMAX? ⚡️ Zeus’s Law: Does the film reflect a Homeric or Christian worldview? 🐴 Burning Troy: the myth and Nolan’s message to modern audiences 🔤 The Ricks and Kurt give their final grades for Nolan’s “The Odyssey” Approximately 24 min, 15 sec. Review your streamer’s privacy policies. Episode may feature audio, visual and/or other forms of content developed using AI or other digital tools. © Maverix, LLC.
Brand Activations, Big Trailer Drops & More at Comic-Con 2026
2026/08/17
💥The biggest brand activations, the buzziest trailer drops, the most bodacious new merch, and more: Learn how the Ricks won San Diego Comic-Con 2026—with a little help from Kurt Ho, Eric V. and 135,000 of their closest friends. Think: DC’s Lanterns, Clayface, and Superman: Man of Tomorrow. Marvel’s Ghost Rider, Black Panther 3, and Avengers: Doomsday. Plus: Blade Runner 2099, LEGO loot, Star Trek: Lower Decks, and the cookiest cosplay—as seen by the coolest crew to hit this year’s Con. IN THIS EPISODE 🎙️ What happens in Vegas goes straight to a Rick & Rick recording session (at 01:11) 🎬 56-years young: What exactly is San Diego Comic-Con, anyway? (02:52) 🎢 The highs, lows, and WTFs of geekdom’s biggest annual event (03:22) 🤖 Marvel showcases Victor von Doom and Ryan Gosling the Friendly Ghost (Rider) (05:33) 🖖 Star Trek: Lower Decks: The Movie? Is it buzz—or BS? (06:18) 🤲 Replicating greatness: Blade Runner parties like it’s 2099 (07:50) 🔋 DC’s Lanterns: Still lame, or suddenly looking cool? (08:08) ⏫ Wearing Jean Grey How Johnny Dep, Ryan Reynolds & other celebs cosplay (10:06) 🧱 Kurt rocks the Rick and Rick merch—and scores big bucks with a LEGO kit (12:06) 🏬 Brand activations from DC, All-State, Star Trek, A Christmas Carol, and more (14:29) 🤔 How do you solve a problem like Hall H? If only PetCo Field was just a block away (16:10) Approximately 18 minutes. Review your streamer’s privacy policies. Episode may feature audio, visual and/or other forms of content developed using AI or other digital tools. © Maverix, LLC.
☕️ How Starbucks Brewed Its Buzz Back, BMW Curbs Corners, Twix Is for Dummies & More
2026/08/06
Starbucks serves up a turnaround fit for Gen Z. BMW brings corners to court. Twix doubles down on a new ventriloquist act. Plus Loaded Questions and more— straight from the intersection of marketing, media, tech and pop culture. IN THIS EPISODE ☕️ Novelty drinks power a Starbucks turnaround—when they don’t run out of coffee (at 01:40) 🛞 BMW meets Law & Order: Special Vehicular Unit in a noirish new campaign (06:18) 🍫 Twix’s "Dummy Dilemma” injects a ventriloquist’s double act with R&B (08:12) 🎟️ Full-year box office sales: How will 2026 stack up? (11:42) 🏛️ How movie ticket sales compare to books, music, games…and museums? (12:06) Approximately 17 minutes, 15 seconds. Review your streamer’s privacy policies. Episode may feature audio, visual and/or other forms of content developed using AI or other digital tools. © Maverix, LLC.
💥 Celebrating the Life of Comic Book Legend Stan Lee
2026/07/22
From the vault, just in time for ComicCon 2026: The Ricks celebrate the life of Stan Lee in this November 2018 episode recorded just hours after the death of this comic book industry icon. Approximate 17 minutes. Review your streamer’s privacy policies. Episode may feature audio, visual and/or other forms of content developed using generative AI or other digital tools. © Maverix, LLC.
🍟 Five Guy’s Fry Cup Scandal, Ferrari’s $640K Luce Fiasco, GTA 6’s $3 Billion Launch
2026/07/16
⏱️ $3 billion gone in 60 minutes: Grand Theft Auto 6’s sizzling pre-orders. Why Ferrari thought the Luce EV would light up sales. And Five Guys serves itself a kerfuffle over its fry cups. Plus Loaded Questions and a whole lot more, straight from the intersection of marketing, media, tech and pop culture. IN THIS EPISODE 🛞 Did pre-sales of Rockstar’s GTA 6 really hit $3 billion in 1 hour? (at 01:22) 🪫 The $640K Ferrari Luce: a hit stuck in neutral, or a serious misfire? (07:06) 🤯 The greasy backlash over Five Guys' beloved fry cups (10:25) 🤓 Meta’s paywall for a hearing boost built into its smart glasses (14:21) ⚽️ David Beckham makes bank on overexposure—but is it at brands’ expense? (16:16) 💩 goodwipe’s “Scentsational Summer” campaign is a stinker (on purpose) (17:30) Approximately 20 minutes. Review your streamer’s privacy policies. Episode may feature audio, visual and/or other forms of content developed using generative AI or other digital tools. © Maverix, LLC.
⚽️ World Cup Advertising 2026: Spots That Scored
2026/07/09
📺 World Cup mania has come to marketing, and the Ricks are scouting out the spots that are scoring big—from brands like Lays, BofA, Michelob ULTRA, Apple and more. Plus: Our Spidey-senses are tingling over this summer’s box office pre-sales champ, the rough road ahead for US auto brands, and more. IN THIS EPISODE 🏟️ What happens when the World Cup comes to town (at 01:00) 🚌 Jump in, Lays lovers, we’re going band-wagoning (72andSunny) (03:39) 🏦 BofA fuels brandamonium via Fan Bands (Octagon) (06:11) 🍺 Michelob ULTRA attempts a Superior Match via Matrix-style futbol (BBDO) (09:03) 🍎 Apple and Vini Jr. tune out the world in an unintuitive spot (Apple) (11:14) 👟 Adidas’ “Backyard Legends” brings the star power (LOLA USA) (12:04) 🤫 What does Gen Z trust more than social media for product info? (14:57) 🚗 Is the joy ride over for US auto brands? What’s next, by the numbers (16:36) 🎬 Peter Parker appears to be this summer’s box office champ in pre-sales (17:53) Approximately 19 minutes. Review your streamer’s privacy policies. Episode may feature audio, visual and/or other forms of content developed using generative AI or other digital tools. © Maverix, LLC.
🎮 Big Moves at XBOX, Netflix, Cannes, and … Peak GenAI?
2026/07/02
XBOX thinks outside the well, box. Brands who love AI influencers and the consumers who hate them. Three big themes from the 2026 Cannes Lions, and more. And is GenAI about to hit Gartner’s Trough of Disillusionment?” IN THIS EPISODE 🎮 XBOX hits 25 with a quarter-life crisis all its own 🧟‍♀️ Why did Netflix cancel a hit show after just one season? 🤖 AI influencers: Brands love ‘em…but what about consumers? 🔃 Have we finally hit peak GenAI? And what comes next? ☀️ AI, Entertainment, the Creator Economy at the Cannes Lions 😎 Sony Pictures Entertainment bets big on The Cosm ⚽️ Mercado Libre scores big with a stadium-sized barcode Brought to you by Taskin, the first name in ultra-stylish, premium-quality travel gear for 🛩-setters everywhere. Shop now and save 30% with promo code R&RTAKE30 at TaskinSF.com: ow.ly/Vh6M30r9EpF👐🏻 Approximately 21 minutes. Review your streamer’s privacy policies. Episode may feature audio, visual and/or other forms of content developed using generative AI or other digital tools. © Maverix, LLC.
🚀 Rick and Rick Review ‘The Mandalorian & Grogu’
2026/06/07
It’s the first new Star Wars movie in over seven years, which means it’s time for an official, Rick and Rick review of “The Mandalorian and Grogu.” Super fans Eric V. and Kurt Ho—the Comic Book Kids—join the conversation with their takes on the latest entry in their all-time favorite franchise. Plus, the crew try to stump each other in a Mando & Grogu trivia challenge—and attempt to do a medley of the Imperial March Needless to say, it doesn’t end well. IN THIS EPISODE: 🚀 Star Wars—in 3D, wrap-around, IMAX, or ? (at 1:08) 🍿 The story ‘til now: From Disney+ to a cineplex near you (1:52) ⛩️ Eric & Kurt go full Mando at Mann’s—and revisit memories (2:49) 🎥 Is Mando a bomb? A blockbuster? Or both? (3:53) 🔫 Skywalker Saga: 40 years of family, friendship, and fandom (5:01) 👖 Is that Obi Wan Wootten? Is he wearing pants this time? (6:35) 🤬 Watto waits for no one—except maybe Ani (6:52) 🙌🏼 Did Mando & Grogu successfully leap to the silver screen? (7:08) 🌀 🌀 Where are all our All-Terrain Armored Transports (AT-ATs)? (7:34) 🍝 Mando’s go-to meal—a Spaghetti Western with garlic Grogu Sauce (8:30) 🎬 Finding the Way: Is on-camera acting really required anymore? (10:00) 🤖 Does the Mandalorian and Grogu make a case for AI in filmmaking (11:54) 🎤 The Imperial March like you’ve never heard it before (13:08) 🛸 What as the name of the Mandalorian’s original space ride? (13:42) 🙅🏽‍♂️ What are other men doing to Mando’s helmet? And do you think he knows? (14:18) 🤠 What if one of those guys is the son of a Hollywood legend? 🥏 Blue is the warmest color: The Trouble with Tribble Milk (15:22) 🐌 Deconstructing the voice of a wannabe man’s-man (or slug) (16:38) 🍔 BBQ Bounty Whoppers: BK’s Mandalorian “Out of This Galaxy” menu (17:27) Brought to you by Taskin, the first name in ultra-stylish, premium-quality travel gear for 🛩-setters everywhere. 👐🏻Shop now and save 30% with promo code R&RTAKE30 at TaskinSF.com: ow.ly/Vh6M30r9EpF👐🏻 Approx. 19 min. Review privacy and cookie policies for SoundCloud, iTunes, Spotify and all other streaming services. Some audio and visual elements created using AI-based tools.
🧟 Why Marketers Are Obsessed With ‘Obsession,’ Robot Fight Club, the Cult of Canva & More
2026/05/29
A look at the outdoor campaign for the hit horror flick “Obsession” that’s so effective, it’s scary. New trends in robot boxing. McDonald’s fries do the moonwalk. Canva fosters a squirrel-based “cult.” Plus Loaded Questions, and a whole lot more. IN THIS EPISODE 🍿 An unconventional campaign for an unconventional horror film (at 01:36) 🍟 McDonald’s French fries get in touch with their inner Michael Jackson (06:17) 🫯 First rule of Robot Fight Club: You pay $50, they fight for your pleasure (07:29) 🐿️ Canva tries to go viral with a campaign promoting a squirrel-loving cult (08:47) 🥒 From KFC’s Pickle Puffer Jacket to McDonald’s Pickle Juice Cramp Remedy (11:37) 🅧 A Gen X equivalent of Okay Boomer? Gen X doesn’t give an hoot (13:35) 👶🏼 A look at the future of Generation Beta, or Generation AI (14:40) Brought to you by Taskin, the first name in ultra-stylish, premium-quality travel gear for 🛩-setters everywhere. Shop now and save 30% with promo code R&RTAKE30 at TaskinSF.com: ow.ly/Vh6M30r9EpF👐🏻 Approximately 18 minutes. Review your streamer’s privacy policies. Episode may feature audio, visual and/or other forms of content developed using generative AI or other digital tools.
🏆 2026 Cannes Lions Creative Marketer of the Year, AI Hallucinations-With Advertising?
2026/05/19
A first-ever, three-time Cannes Lions Creative Marketer of the Year. ChatGPT hallucinations now may come with advertising. Fifty movies for the cost of one? How AI could restructure Hollywood’s cost structure. Allbirds ditches the sneakers, flocks to AI. McKinsey’s take on the GenAI paradox—and agentic AI’s role in marketing workflows. Plus more. IN THIS EPISODE ☕️The Ricks really (really) love caffeinated chewing gum (at 0:1:20) 🤪 ChatGPT’s self-serve ads: Hallucinations with a word from Their Sponsor? (03:22) 🧟 Netflix animates “Stranger Things: Tales from ’85” to a second season (06:18) 😷 ‘Scrubs” is hanging from the passenger side of RW’s ride (08:10) 🍿 Honey, AI shrunk the blockbuster…but democratized Hollywood? (09:45) 🤖 McKinsey: Agentic AI is coming to marketing workflows near you (15:45) 🪺 Allbirds drops the sneakers, nests around AI (17:33) 🏆 2026 Cannes Lions Creative Marketer of the Year Pulls a Three-fer (19:37) Brought to you by Taskin, the first name in ultra-stylish, premium-quality travel gear for 🛩-setters everywhere. Shop now and save 30% with promo code R&RTAKE30 at TaskinSF.com: ow.ly/Vh6M30r9EpF👐🏻 Approximately 24 minutes. Review your streamer’s privacy policies. Episode may feature audio, visual and/or other forms of content developed using generative AI or other digital tools.
🌕 Steph Curry’s Moonshot, Winning LinkedIn’s New Algorithm, Star Trek at 60 & More
2026/04/30
Mastering the new LinkedIn algorithm for fun and profit. Mark Zuckerberg sends in the clone. How Steph Curry’s “Moonshot” won Creative Data Campaign of the Year. Plus a whole lot more. IN THIS EPISODE: 🧟‍♀️ Rick W. Finally Sees “Weapons” (at 01:10) 🖖🏼 Star Trek at 60: Warp Factor…WTF (03:24) 🍎 End of the Tim Cook Era at Apple (07:50) 🤖 Mark Zuckerberg Clones Himself Using AI (11:24) 🏀 Steph Curry Shoots for the Moon for His New Book (14:00) 🍗 KFC Wants You to Sport Some Big Dill Energy (15:24) 🚨 Winning LinkedIn’s New Algorithm (17:55) 🧊 Liquid Death & Pop-Tarts Spill Iced Tea (20:24) 🗞️ The Secret to AI Discoverability (21:17) Brought to you by Taskin, the first name in ultra-stylish, premium-quality travel gear for 🛩-setters everywhere. Shop now and save 30% with promo code R&RTAKE30 at TaskinSF.com: ow.ly/Vh6M30r9EpF👐🏻 Approximately 24 minutes. Review your streamer’s privacy policies. Episode may feature audio, visual and/or other forms of content developed using generative AI or other digital tools. © Maverix, LLC.

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4.9 out of 5
15 reviews
★★★★★
Az pikachu 2023/04/29
Antwan, wasp man, etc movies 2023
Minus the horror flicks which. Am not into gonna have some summer movies waiting for me..great! Also heard Barbie movie us a hit, Willy Wonka 👍…but l...
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